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Hippo Digital Limited

Registered number: 09877239
Annual report and financial statements
For the year ended 31 March 2025

 
HIPPO DIGITAL LIMITED
 
 
COMPANY INFORMATION


Directors
A Y Lewis 
M R Watts 




Registered number
09877239



Registered office
1st Floor Aireside House
Aire Street

Leeds

West Yorkshire

LS1 4HT




Independent auditor
Forvis Mazars LLP
Chartered Accountants & Statutory Auditor

5th Floor

3 Wellington Place

Leeds

LS1 4AP





 
HIPPO DIGITAL LIMITED
 

CONTENTS



Page
Strategic Report
 
1 - 3
Directors' Report
 
4 - 9
Independent Auditor's Report
 
10 - 13
Statement of Comprehensive Income
 
14
Statement of Financial Position
 
15
Statement of Changes in Equity
 
16
Notes to the Financial Statements
 
17 - 37


 
HIPPO DIGITAL LIMITED
 
 
STRATEGIC REPORT
FOR THE YEAR ENDED 31 MARCH 2025

Introduction
 
The Directors present the Strategic Report for the year ended 31 March 2025.

Business review
 
The principal activity of the Company continued to be that of the provision of digital services, primarily to the Public Sector.
During the year to 31 March 2025 the Company has recorded turnover of £73.2m (2024: £55.2m) with a gross profit margin of 31.8% (2024: 31.9%).
The Company continues to develop both its product and client portfolios as well as maintaining valuable relationships with its existing customer base. In the year to March 2025 this development has resulted in continued success in a highly competitive market.
On the 28th March 2025 the entire share capital of Project Cake Topco Limited, the Company's ultimate parent company, was purchased by Agility Bidco Limited with the ultimate parent being Agility Topco Limited.

Principal risks and uncertainties
 
The business risks facing the Company are subject to ongoing reviews by management and actions agreed to assess and mitigate, as appropriate, the risks identified.
Environmental policy
The Company recognises the importance of its environmental responsibilities and attempts to minimise its impact on the environment, with a focus on reducing its carbon footprint.

Financial performance indicators


    Year ended 31 March 2025
    Year ended 31 March 2024

£
£
Turnover
73,230,400
55,208,290
Gross profit
23,267,155
17,621,016
Gross profit margin 
31.8%
31.9%
Profit before taxation
9,278,990
8,418,039
Net assets
34,992,221
23,873,213


The Company has performed well against its budgeted activities for the year ended 31 March 2025. In addition to the Financial KPI's, the Group also tracks utilisation and pipeline on a monthly basis. 

Payment of creditors
 
It is the Company's policy to ensure that suppliers are aware of the Company's terms of payment and that those terms are agreed at the commencement of business with each supplier. Payments are made in accordance with the payment terms and conditions agreed.

- 1 -

 
HIPPO DIGITAL LIMITED
 

STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025

Statement of the Directors' duties in performance of s172(1) Companies Act 2006
 
The Directors of Hippo Digital Limited consider that for the year ended 31 March 2025 they have acted in a way they consider, in good faith, would be the most likely to promote the success of the Company for the benefit of its members as a whole and having regard to the matters set out in s172 (1) as below:
 
Key stakeholders
 
Why we engage
How we engage
Employees
The experience, knowledge and expertise of the Company’s staff are key to all aspects of the businesses’ success. A motivated and driven workforce will allow the Company to achieve its strategic aims and maintain growth in future years.
The Company has a structured process for employee appraisals and for gathering feedback on Company wide matters from employees. An all-staff call is held every 2 weeks to provide updates on a range of matters, including Company strategy.
 
Suppliers
A strong relationship between the Company and its suppliers is key to the business being able to provide high quality consultants to service customer needs.
The Company meets with key suppliers on a regular basis to maintain relationships and ensure any changes in requirements are communicated clearly.
 
Customers
Our customers are key to the current success of the Company and will be vital in the Company achieving its target growth.
All key clients have a Client and Delivery Partner. This allows us to discuss a clients key requirements and manage the relationship. It also provides the opportunity for client feedback on the Company’s performance.
 
Funder
The Company has external funding in place with a global bank which provides an acquisition fund.
Financial performance updates are provided monthly to the funder. Regular face to face meetings are held to ensure the funder is updated on company performance and developments.
 
The Environment
The Company recognises that its operations and where they are performed impact the environment and understand its responsibility to ensure this impact is minimised wherever possible.
The Company tracks its carbon footprint and greenhouse emissions as per page 4 - 9 of these financial statements. The Company actively works to reduce its environmental impact and has set a target to reach net zero by 2040. These are documented in the Greenhouse gas emissions, energy consumption and energy efficiency action section on page 4 - 9.
 
- 2 -

 
HIPPO DIGITAL LIMITED
 

STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025

Shareholders
The Company recognises the support of its shareholders is essential to the Company’s overall strategy.
The Company prepares annual budgets which are agreed with the key shareholders. Performance against key metrics, including the budget, are reported on a monthly basis.
 
The Local Community
The Company is committed to making a positive impact in the communities of our offices. Through our Social Value Strategy, we have set a target to deliver £100m of social impact by 2030 - measured using our Thrive Social Value Measurement Tool. One of the ways we deliver local impact is through employee volunteering. Every employee is encouraged to take two-days each year to volunteer in their community. During FY25 our employees completed 1,316 hours of volunteering.
Over the past year, the Company has continued to strengthen our relationships with community partners, charities and educational institutions with whom we hold regular volunteering days and undertake pro-bono work. We measure our impact using the Thrive Social Value Measurement Tool which converts our impact into financial terms using 24 metrics that cover a range of social value activities. In FY25, the Company calculated that a further £23.8m of social impact was enabled over the past 12 months. This means we have now enabled £49.5m of social impact against our target of £100m by 2030.



This report was approved by the board on 30 September 2025 and signed on its behalf.



M R Watts
Director

- 3 -

 
HIPPO DIGITAL LIMITED
 
 
 
DIRECTORS' REPORT
FOR THE YEAR ENDED 31 MARCH 2025

The Directors present their report and the financial statements for the year ended 31 March 2025.

Directors' responsibilities statement

The Directors are responsible for preparing the Strategic Report, the Directors' Report and the financial statements in accordance with applicable law and regulations.
 
Company law requires the Directors to prepare financial statements for each financial year. Under that law the Directors have elected to prepare the financial statements in accordance with applicable law and United Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice), including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland'. Under company law the Directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the Company and of the profit or loss of the Company for that period.

 In preparing these financial statements, the Directors are required to:


select suitable accounting policies for the Company's financial statements and then apply them consistently;

make judgments and accounting estimates that are reasonable and prudent;

state whether applicable UK Accounting Standards have been followed, subject to any material departures disclosed and explained in the financial statements; and

prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Company will continue in business.

The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company's transactions and disclose with reasonable accuracy at any time the financial position of the Company and to enable them to ensure that the financial statements comply with the Companies Act 2006They are also responsible for safeguarding the assets of the Company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

Results and dividends

The profit for the year, after taxation, amounted to £11,119,008 (2024 - £5,656,031).

Dividends of £Nil were declared in the year (2024: £Nil).

Directors

The Directors who served during the year were:

A Y Lewis 
E B Whitefield (resigned 28 March 2025)
L A J Longhurst (resigned 28 March 2025)
M R Watts 
- 4 -

 
HIPPO DIGITAL LIMITED
 
 
 
DIRECTORS' REPORT (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025


Going concern
These financial statements have been prepared on a going concern basis. The Directors, having considered the financial position of the Company for a period of at least twelve months from the date of signing these financial statements, have no reason to believe that a material uncertainty exists that may cast doubt about the ability of the Company to continue as a going concern.
The Directors have prepared forecasts that consider a period of more than 12 months from the signing of the financial statements which show that the Company will be able to continue to operate within its agreed facilities.
Accordingly the Directors have a reasonable expectation that the Company will continue in operational existence for the foreseeable future and thus they adopt the going concern basis of accounting in preparing the financial statements.

Economic impact of global events

UK businesses are currently facing many uncertainties such as environmental sustainability and geopolitical events.
The Directors have carried out an assessment of the potential impact of these uncertainties on the business, including the impact of mitigation measures, and have concluded that these are non-adjusting events with the greatest impact on the business expected to be from the economic ripple effect on the global economy. The Directors have taken account of these potential impacts in their going concern assessment.
Hippo Digital Limited continues to work with its partners to minimise any impacts of these events and maximise the realisation of any opportunities they may provide to the business.

Future developments

The digital services industry continues to offer opportunities for growth, and the Company focus continues to be on improving performance against its key performance indicators, financial and otherwise. The Company continues to invest in winning new business and customer relationships, along with high quality delivery consultants, enabling us to provide a high-class client service to our valued customers. The directors aim to pursue policies conductive to the well-being of the Company.

Research and development activities

The Company undertakes a number of projects for customers that involves the development, testing and proving of concepts, innovative use of technology and complex technical challenges to fulfil the requirements. 

Engagement with employees

The Company’s engagement with employees is covered in the Section 172 statement in The Strategic Report.

Engagement with suppliers, customers and others

The Company’s engagement with suppliers, customers and others is covered in the Section 172 statement in The Strategic Report.

- 5 -

 
HIPPO DIGITAL LIMITED
 
 
 
DIRECTORS' REPORT (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025

Disabled employees

As part of our social value strategy, one of our five themes is 'Diversity, Inclusion and Belonging' with three objectives;
 
Grow and sustain a workforce representative of the communities we serve;
Ensure everyone has fair and equal opportunity to work for us, irrespective of personal circumstance or background; and
Transparent reward and promotion for all.
 
We are currently a Disability Confident Employer Level 2 and are continuing to work towards becoming a Disability Confident Employer Level 3. We ensure that this information is visible on our website and on job applications. Adjustments can be requested as part of the recruitment process (as stated on our website) and we also offer examples of these to help potential candidates. 
We have an office strategy which includes ensuring that all Hippo offices are accessible and we are developing an accessibility scoring system to define criteria when making decisions about new office spaces and to drive continuous improvements in existing facilities.
We have a set of inclusive working guides in our handbook that includes a guide to reasonable adjustments, access to work and workplace passports. 
Our Diversity, Inclusion & Belonging (DI&B) forum is in its second year, which supports the delivery of our DI&B strategy and we have employee resource groups (referred to as Communities of Belonging) which includes one focused on disability.
We have developed a career skills framework that provides a fair and transparent promotion and reward process and ensures individuals are recognised based on their skills, experience, hard work and contribution to the business. 
We have worked with Disability Action Yorkshire this year to provide a 1 day a week 6 month placement for a disabled individual which aims to give disabled individuals experience of the workplace.
In order to help us track our progress in relation to improving diversity in the business, we ask our staff to self disclose information including in relation to disability (which means that individuals are not required to disclose information should they prefer not to do so). Based on this information, approximately 6% of our permanent workforce consider themselves as having a disability.

Qualifying third party indemnity provisions

The Company had Directors' and officers' indemnity insurance in place throughout the year.

- 6 -

 
HIPPO DIGITAL LIMITED
 
 
 
DIRECTORS' REPORT (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025

Greenhouse gas emissions, energy consumption and energy efficiency action

The Company recognises its responsibilities to good environmental practice, compliance with all applicable environmental legislation and is committed to the continual improvement of environmental performance. To this end, the Company reports under the requirements of the UK Streamlined Energy and Carbon Reporting (SECR) legislation.
This document presents the energy and carbon reporting for the Company in fulfillment of the Companies Act 2006 (Strategic Report and Directors’ Report) Regulations 2013 and SECR. The emissions and energy consumption data included relate solely to UK operations, covering all Scope 1 and Scope 2 sources, as well as Scope 3 from fuel used in personal and hire cars for business travel (grey fleet).
GHG Emissions and Energy use for the Reporting Period FY25 (1st April 2024 - 31st March 2025) and FY24 (1st April 2023 - 31st March 2024)
 
Source
tCO2e
FY25
 
tCO2e
FY24
Change (%)
Scope 1 - Combustion of gas
14.02
 
14.87
(5.72)
Scope 2 - Purchased electricity (location-based)
9.30
 
17.36
(46.43)
Scope 3 - Personal/hire cars on business use
7.39
 
3.70
99.73
Total gross tCO2e
30.71
 
35.93
(14.53)
Intensity ratio - tCO2e per head*
0.06
 
0.09
(33.33)

Source
kWh
FY25
 
kWh
FY24
Change (%)
Scope 1 - Combustion of gas
76,640.93
 
81,280.00
(5.71)
Scope 2 - Purchased electricity (location-based)
44,928.63
 
83,824.00
(46.40)
Scope 3 - Personal/hire cars on business use 
49,308.86
 
9,778.00
404.28
Total energy consumption
170,878.42
 
174,882.00
(2.29)
Intensity ratio - kWh per head*
352.69
 
457.21
(22.94)
* Average headcount FY25 = 484.5 including employees and contractors

- 7 -

 
HIPPO DIGITAL LIMITED
 
 
 
DIRECTORS' REPORT (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025

Methodology 
The methodology used to produce this report is aligned with the UK Government’s Environmental Reporting Guidelines: Including streamlined energy and carbon reporting guidance March 2019 (Updated Introduction and Chapters 1 and 2). Scope 1, Scope 2 and relevant Scope 3 emissions for the Company have been calculated and are included in the total emissions figure. This covers gas combustion, purchased electricity for own use and transport use as defined in Chapter 2, Section 7 of UK Environmental Reporting Guidelines. Scope 2 emissions are reported on a location-basis. 
GHG emissions have been quantified using UK Government emission conversion factors for 2024. Activity data was multiplied by the corresponding conversion factors to calculate kgCO2e, which was then converted into tCO2e by dividing by 1,000 for emissions reporting. Energy consumption is measured in kWh.
GHG emissions were calculated following guidance set out by ISO 14064-1, the global standard for the quantification and reporting of GHG emissions. 
Scope 1: Gas consumption was determined based on meter readings from the reporting period, with estimates applied where data was unavailable.  
Scope 2: Electricity consumption was determined based on meter readings from the reporting period, with estimates applied where data was unavailable.
Scope 3: Mileage data from employee-owned vehicles was calculated from the expense reimbursement claims recorded by the Company. 

Intensity Ratio

We have chosen to report the intensity ratios of tCO2e per average headcount and kWh per average headcount as these are the most appropriate measures for the sector that the organisation operates in, as set out in Annex F of the Environmental Reporting Guidelines guidance.

Energy Efficiency Action Taken
The following environmental improvements have been made:
90% of all electricity used at leased offices was renewable. 100% target by FY26.
During the Leeds head office refurbishment gas supply was disconnected.
Gas supply at Mabgate Mills ceased as this office closed during FY25.
As part of our Head Office refurbishment in Leeds (Aire St):
Old fluorescent lighting replaced with LED.
Energy efficient hot water boilers installed in all kitchen tap units.
PIR motion sensors installed in low-traffic areas to reduce lighting energy waste.
Hybrid working approach implemented to reduce unnecessary travel and office energy use.
Sustainable office selection criteria introduced to ensure all new serviced offices meet our environmental standards.
Salary sacrifice electric vehicle leasing and bike to work scheme to staff to promote sustainable travel: 30 employees have leased EVs, 26 have purchased bicycles.
We also cover the cost of railcards for eligible employees to further promote sustainable commuting and business travel. 14 employees have railcards.

Matters covered in the Strategic Report

The Company’s business review, principal risks and uncertainties, environmental policy, financial performance indicators, payment of creditors and directors’ statement of compliance with duty to promote the success of the Company are presented within the Strategic Report. 

- 8 -

 
HIPPO DIGITAL LIMITED
 
 
 
DIRECTORS' REPORT (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025


Disclosure of information to auditor

Each of the persons who are Directors at the time when this Directors' Report is approved has confirmed that:
 
so far as the Director is aware, there is no relevant audit information of which the Company's auditor is unaware, and

the Director has taken all the steps that ought to have been taken as a Director in order to be aware of any relevant audit information and to establish that the Company's auditor is aware of that information.

Post balance sheet events

There have been no significant events affecting the Company since the year end.

Auditor

The auditor, Forvis Mazars LLPwill be proposed for reappointment in accordance with section 485 of the Companies Act 2006.

This report was approved by the board on 30 September 2025 and signed on its behalf.
 





M R Watts
Director

- 9 -

 
HIPPO DIGITAL LIMITED
 
 
 
INDEPENDENT AUDITOR'S REPORT TO THE MEMBERS OF HIPPO DIGITAL LIMITED
 

Opinion

We have audited the financial statements of Hippo Digital Limited (the ‘Company’) for the year ended 31 March 2025 which comprise the Statement of Comprehensive Income, the Statement of Financial Position, the Statement of Changes in Equity and notes to the financial statements, including a summary of significant accounting policies. 
The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (United Kingdom Generally Accepted Accounting Practice).

In our opinion, the financial statements:

give a true and fair view of the state of the Company’s affairs as at 31 March 2025 and of its profit for the year then ended;
have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditor’s responsibilities for the audit of the financial statements section of our report. We are independent of the Company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern

In auditing the financial statements, we have concluded that the Directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Company’s ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.
Our responsibilities and the responsibilities of the Directors with respect to going concern are described in the relevant sections of this report.

Other information

The other information comprises the information included in the annual report, other than the financial statements and our auditor’s report thereon. The Directors are responsible for the other information contained within the annual report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.
- 10 -

 
HIPPO DIGITAL LIMITED
 
 
 
INDEPENDENT AUDITOR'S REPORT TO THE MEMBERS OF HIPPO DIGITAL LIMITED
 

Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.

We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006

In our opinion, based on the work undertaken in the course of the audit:
 
the information given in the Strategic Report and the Directors' Report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
the Strategic Report and the Directors' Report have been prepared in accordance with applicable legal requirements.

Matters on which we are required to report by exception

In light of the knowledge and understanding of the Company and its environment obtained in the course of the audit, we have not identified material misstatements in the Strategic Report or the Directors' Report.

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:

adequate accounting records have not been kept, or returns adequate for our audit have not been received from branches not visited by us; or
the financial statements are not in agreement with the accounting records and returns; or
certain disclosures of Directors' remuneration specified by law are not made; or
we have not received all the information and explanations we require for our audit.

- 11 -

 
HIPPO DIGITAL LIMITED
 
 
 
INDEPENDENT AUDITOR'S REPORT TO THE MEMBERS OF HIPPO DIGITAL LIMITED
 

Responsibilities of Directors

As explained more fully in the Directors' Responsibilities Statement set out on page 4, the Directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the Directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the Directors are responsible for assessing the Company’s ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the Directors either intend to liquidate the Company or to cease operations, or have no realistic alternative but to do so.

Auditor's responsibilities for the audit of the financial statements

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of the financial statements.
 
The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below.
 
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. 

Based on our understanding of the Company and its industry, we considered that non-compliance with the following laws and regulations might have a material effect on the financial statements: employment regulation,  anti-money laundering regulation.

To help us identify instances of non-compliance with these laws and regulations, and in identifying and assessing the risks of material misstatement in respect to non-compliance, our procedures included, but were not limited to:
Inquiring of management and, where appropriate, those charged with governance, as to whether the Company is in compliance with laws and regulations, and discussing their policies and procedures regarding compliance with laws and regulations;
Inspecting correspondence, if any, with relevant licensing or regulatory authorities;
Communicating identified laws and regulations to the engagement team and remaining alert to any indications of non-compliance throughout our audit; and
Considering the risk of acts by the Company which were contrary to applicable laws and regulations, including fraud.  

We also considered those laws and regulations that have a direct effect on the preparation of the financial statements, such as UK tax legislation, pension legislation, and the Companies Act 2006. 
- 12 -

 
HIPPO DIGITAL LIMITED
 
 
 
INDEPENDENT AUDITOR'S REPORT TO THE MEMBERS OF HIPPO DIGITAL LIMITED
 

In addition, we evaluated the Directors' and management’s incentives and opportunities for fraudulent manipulation of the financial statements, including the risk of override of controls, and determined that the principal risks related to posting manual journal entries to manipulate financial performance, management bias through judgments and assumptions in significant accounting estimates, revenue recognition (which we pinpointed to the cut-off assertion), and significant one-off or unusual transactions.

Our audit procedures in relation to fraud included but were not limited to:
Making enquiries of the Directors and management on whether they had knowledge of any actual, suspected or alleged fraud;
Gaining an understanding of the internal controls established to mitigate risks related to fraud;
Discussing amongst the engagement team the risks of fraud; and
Addressing the risks of fraud through management override of controls by performing journal entry testing.

There are inherent limitations in the audit procedures described above and the primary responsibility for the prevention and detection of irregularities including fraud rests with management. As with any audit, there remained a risk of non-detection of irregularities, as these may involve collusion, forgery, intentional omissions, misrepresentations or the override of internal controls.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s website at www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

Use of the audit report

This report is made solely to the Company's members as a body in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the Company's members those matters we are required to state to them in an auditor's report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Company and the Company's members as a body for our audit work, for this report, or for the opinions we have formed.




Ashley Barraclough (Senior Statutory Auditor)

  
for and on behalf of

Forvis Mazars LLP
Chartered Accountants and Statutory Auditor 
5th Floor
3 Wellington Place
Leeds
LS1 4AP

30 September 2025
- 13 -

 
HIPPO DIGITAL LIMITED
 
 
STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 MARCH 2025

2025
2024
Note
£
£

  

Turnover
 4 
73,230,400
55,208,290

Cost of sales
  
(49,963,245)
(37,587,274)

Gross profit
  
23,267,155
17,621,016

Administrative expenses
  
(12,637,855)
(9,994,364)

Exceptional administrative expenses
  
(580,863)
(1,268,993)

Other operating income
 6 
835,304
524,685

Operating profit
 7 
10,883,741
6,882,344

Income from fixed assets investments
 11 
-
3,202,171

Interest receivable and similar income
 12 
135,868
59,790

Interest payable and similar expenses
 13 
(1,740,619)
(1,726,266)

Profit before tax
  
9,278,990
8,418,039

Tax on profit
 14 
1,840,018
(2,762,008)

Profit for the financial year
  
11,119,008
5,656,031

There were no recognised gains and losses for 2025 or 2024 other than those included in the Statement of Comprehensive Income.

There was no other comprehensive income for 2025 (2024: £Nil). 

The notes on pages 17 to 37 form part of these financial statements.

- 14 -

 
HIPPO DIGITAL LIMITED
REGISTERED NUMBER: 09877239

STATEMENT OF FINANCIAL POSITION
AS AT 31 MARCH 2025

2025
2024
Note
£
£

Fixed assets
  

Intangible fixed assets
 15 
20,109,446
22,561,502

Tangible assets
 16 
442,771
588,069

Investments
 17 
3,070,630
3,070,630

  
23,622,847
26,220,201

Current assets
  

Debtors: amounts falling due within one year
 18 
28,753,846
20,225,607

Cash at bank and in hand
 19 
12,812,359
8,815,913

  
41,566,205
29,041,520

Creditors: amounts falling due within one year
 20 
(18,130,790)
(20,312,808)

Net current assets
  
 
 
23,435,415
 
 
8,728,712

Total assets less current liabilities
  
47,058,262
34,948,913

Creditors: amounts falling due after more than one year
 21 
(12,066,041)
(11,030,542)

Provisions for liabilities
  

Deferred tax
 22 
-
(45,158)

Net assets
  
34,992,221
23,873,213


Capital and reserves
  

Called up share capital 
 23 
535
535

Capital redemption reserve
 24 
7
7

Profit and loss account
 24 
34,991,679
23,872,671

  
34,992,221
23,873,213


The financial statements were approved and authorised for issue by the board and were signed on its behalf on 30 September 2025.



M R Watts
Director

The notes on pages 17 to 37 form part of these financial statements.

- 15 -

 
HIPPO DIGITAL LIMITED
 

STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 MARCH 2025


Called up share capital
Capital redemption reserve
Profit and loss account
Total equity

£
£
£
£


At 1 April 2023
535
7
18,216,640
18,217,182


Comprehensive income for the year

Profit for the year
-
-
5,656,031
5,656,031
Total comprehensive income for the year
-
-
5,656,031
5,656,031



At 1 April 2024
535
7
23,872,671
23,873,213


Comprehensive income for the year

Profit for the year
-
-
11,119,008
11,119,008
Total comprehensive income for the year
-
-
11,119,008
11,119,008


At 31 March 2025
535
7
34,991,679
34,992,221


The notes on pages 17 to 37 form part of these financial statements.

- 16 -

 
HIPPO DIGITAL LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

1.


General information

Hippo Digital Limited (the "Company") is a private company, limited by shares, and registered in England and Wales registered number 09877239. The registered office and principal place of business is 1st Floor Aireside House, Aire Street, Leeds, United Kingdom, LS1 4HT.
The Company's principal activity is that of the provision of digital services.
These financial statements have been presented in pound sterling which is the functional currency of the Company, and rounded to the nearest £.

2.Accounting policies

 
2.1

Basis of preparation of financial statements

The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with Financial Reporting Standard 102, the Financial Reporting Standard applicable in the UK and the Republic of Ireland and the Companies Act 2006.

The preparation of financial statements in compliance with FRS 102 requires the use of certain critical accounting estimates. It also requires management to exercise judgment in applying the Company's accounting policies (see note 3).

The following principal accounting policies have been applied:

 
2.2

Financial Reporting Standard 102 - reduced disclosure exemptions

The Company has taken advantage of the following disclosure exemptions in preparing these financial statements, as permitted by the FRS 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland":
the requirements of Section 7 Statement of Cash Flows;
the requirements of Section 3 Financial Statement Presentation paragraph 3.17(d);
the requirements of Section 11 Financial Instruments paragraphs 11.42, 11.44 to 11.45, 11.47, 11.48(a)(iii), 11.48(a)(iv), 11.48(b) and 11.48(c);
the requirements of Section 12 Other Financial Instruments paragraphs 12.26 to 12.27, 12.29(a), 12.29(b) and 12.29A;
the requirements of Section 33 Related Party Disclosures paragraph 33.7.

This information is included in the consolidated financial statements of Project Cake Topco Limited as at 31 March 2025 and these financial statements may be obtained from Companies House.

 
2.3

Exemption from preparing consolidated financial statements

The Company is a parent company that is also a subsidiary included in the consolidated financial statements of a larger group by a parent undertaking established under the law of any part of the United Kingdom and is therefore exempt from the requirement to prepare consolidated financial statements under section 400 of the Companies Act 2006.

- 17 -

 
HIPPO DIGITAL LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

2.Accounting policies (continued)

 
2.4

Going concern

These financial statements have been prepared on a going concern basis. The Directors, having considered the financial position of the Company for a period of at least twelve months from the date of signing these financial statements, have no reason to believe that a material uncertainty exists that may cast doubt about the ability of the Company to continue as a going concern.
The Directors have prepared forecasts that consider a period of more than 12 months from the signing of the financial statements which show that the Company will be able to continue to operate within its agreed facilities.
Accordingly the Directors have a reasonable expectation that the Company will continue in operational existence for the foreseeable future and thus they adopt the going concern basis of accounting in preparing the financial statements.

 
2.5

Foreign currency translation

Functional and presentation currency

The Company's functional and presentational currency is GBP.

Transactions and balances

Foreign currency transactions are translated into the functional currency using the spot exchange rates at the dates of the transactions.

At each period end foreign currency monetary items are translated using the closing rate. Non-monetary items measured at historical cost are translated using the exchange rate at the date of the transaction and non-monetary items measured at fair value are measured using the exchange rate when fair value was determined.

Foreign exchange gains and losses resulting from the settlement of transactions and from the translation at period-end exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in profit or loss except when deferred in other comprehensive income as qualifying cash flow hedges.

Foreign exchange gains and losses that relate to borrowings and cash and cash equivalents are presented in the Statement of Comprehensive Income within 'finance income or costs'. All other foreign exchange gains and losses are presented in profit or loss within 'other operating income'.

- 18 -

 
HIPPO DIGITAL LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

2.Accounting policies (continued)

 
2.6

Revenue

Revenue is recognised to the extent that it is probable that the economic benefits will flow to the Company and the revenue can be reliably measured. Revenue is measured as the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes. The following criteria must also be met before revenue is recognised:

Rendering of services

Revenue from a contract to provide services is recognised in the period in which the services are provided in accordance with the stage of completion of the contract when all of the following conditions are satisfied:
the amount of revenue can be measured reliably;
it is probable that the Company will receive the consideration due under the contract;
the stage of completion of the contract at the end of the reporting period can be measured reliably; and
the costs incurred and the costs to complete the contract can be measured reliably.

 
2.7

Government grants

Grants are accounted under the accruals model as permitted by FRS 102. Grants relating to expenditure on tangible fixed assets are credited to profit or loss at the same rate as the depreciation on the assets to which the grant relates. The deferred element of grants is included in creditors as deferred income.
Grants of a revenue nature are recognised in the Statement of Comprehensive Income in the same period as the related expenditure.

 
2.8

Interest income

Interest income is recognised in profit or loss using the effective interest method.

 
2.9

Finance costs

Finance costs are charged to profit or loss over the term of the debt using the effective interest method so that the amount charged is at a constant rate on the carrying amount. Issue costs are initially recognised as a reduction in the proceeds of the associated capital instrument.

 
2.10

Pensions

Defined contribution pension plan

The Company operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the Company pays fixed contributions into a separate entity. Once the contributions have been paid the Company has no further payment obligations.

The contributions are recognised as an expense in profit or loss when they fall due. Amounts not paid are shown in accruals as a liability in the Statement of Financial Position. The assets of the plan are held separately from the Company in independently administered funds.

- 19 -

 
HIPPO DIGITAL LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

2.Accounting policies (continued)

 
2.11

Share-based payments

Where share options are awarded to employees, the fair value of the options at the date of grant is charged to profit or loss over the vesting period. Non-market vesting conditions are taken into account by adjusting the number of equity instruments expected to vest at each reporting date so that, ultimately, the cumulative amount recognised over the vesting period is based on the number of options that eventually vest. Market vesting conditions are factored into the fair value of the options granted. The cumulative expense is not adjusted for failure to achieve a market vesting condition.
The fair value of the award also takes into account non-vesting conditions. These are either factors beyond the control of either party (such as a target based on an index) or factors which are within the control of one or other of the parties (such as the Company keeping the scheme open or the employee maintaining any contributions required by the scheme).
Where the terms and conditions of options are modified before they vest, the increase in the fair value of the options, measured immediately before and after the modification, is also charged to profit or loss over the remaining vesting period.
Where equity instruments are granted to persons other than employees, profit or loss is charged with fair value of goods and services received.

 
2.12

Current and deferred taxation

The tax expense for the year comprises current and deferred tax. Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the Company operates and generates income.

Deferred tax balances are recognised in respect of all timing differences that have originated but not reversed by the reporting date, except that:
The recognition of deferred tax assets is limited to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits; and
Any deferred tax balances are reversed if and when all conditions for retaining associated tax allowances have been met.

Deferred tax balances are not recognised in respect of permanent differences except in respect of business combinations, when deferred tax is recognised on the differences between the fair values of assets acquired and the future tax deductions available for them and the differences between the fair values of liabilities acquired and the amount that will be assessed for tax. Deferred tax is determined using tax rates and laws that have been enacted or substantively enacted by the reporting date.


 
2.13

Exceptional items

Exceptional items are transactions that fall within the ordinary activities of the Company but are presented separately due to their size or incidence.

- 20 -

 
HIPPO DIGITAL LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

2.Accounting policies (continued)

 
2.14

Intangible assets

Goodwill

Goodwill represents the difference between amounts paid on the cost of a business combination or group re-organisation and the acquirer’s interest in the fair value of its identifiable assets and liabilities of the acquiree at the date of acquisition. Subsequent to initial recognition, goodwill is measured at cost less accumulated amortisation and accumulated impairment losses. Goodwill is amortised on a straight-line basis to the Statement of Comprehensive Income over its useful economic life.

Other intangible assets

Intangible assets are initially recognised at cost. After recognition, under the cost model, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

All intangible assets are considered to have a finite useful life. If a reliable estimate of the useful life cannot be made, the useful life shall not exceed ten years.

 The estimated useful lives range as follows:

Software
-
33% straight line
Goodwill
-
10 years

 
2.15

Tangible fixed assets

Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, using the straight-line method.

Depreciation is provided on the following basis:

Fixtures and fittings
-
33%
Computer equipment
-
33%

The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.

 
2.16

Valuation of investments

Investments in subsidiaries are measured at cost less accumulated impairment.

- 21 -

 
HIPPO DIGITAL LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

2.Accounting policies (continued)

 
2.17

Debtors

Short-term debtors are measured at transaction price, less any impairment. Loans receivable are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method, less any impairment.

 
2.18

Cash and cash equivalents

Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours. Cash equivalents are highly liquid investments that mature in no more than three months from the date of acquisition and that are readily convertible to known amounts of cash with insignificant risk of change in value.

 
2.19

Creditors

Short-term creditors are measured at the transaction price. Other financial liabilities, including bank loans, are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method.

 
2.20

Provisions for liabilities

Provisions are recognised when an event has taken place that gives rise to a legal or constructive obligation, a transfer of economic benefits is probable and a reliable estimate can be made.
Provisions are measured as the best estimate of the amount required to settle the obligation, taking into account the related risks and uncertainties.
 
Increases in provisions are generally charged as an expense to profit or loss.

 
2.21

Financial instruments

The Company has elected to apply the provisions of Section 11 “Basic Financial Instruments” of FRS 102 to all of its financial instruments.

Financial instruments are recognised in the Company's Statement of Financial Position when the Company becomes party to the contractual provisions of the instrument.

Basic financial assets

Basic financial assets, which include trade and other debtors, cash and bank balances, are initially measured at their transaction price (adjusted for transaction costs except in the initial measurement of financial assets that are subsequently measured at fair value through profit and loss) and are subsequently carried at their amortised cost using the effective interest method, less any provision for impairment, unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest.

Discounting is omitted where the effect of discounting is immaterial. The Company's cash and cash equivalents, trade and most other debtors due with the operating cycle fall into this category of financial instruments.
 
- 22 -

 
HIPPO DIGITAL LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

2.Accounting policies (continued)


2.21
Financial instruments (continued)


Impairment of financial assets

At the end of each reporting period financial assets measured at amortised cost are assessed for objective evidence of impairment. If an asset is impaired the impairment loss is the difference between the carrying amount and the present value of the estimated cash flows discounted at the asset’s original effective interest rate. The impairment loss is recognised in profit or loss. 

Financial assets are impaired when events, subsequent to their initial recognition, indicate the estimated future cash flows derived from the financial asset(s) have been adversely impacted. The impairment loss will be the difference between the current carrying amount and the present value of the future cash flows at the asset(s) original effective interest rate.

If there is a favourable change in relation to the events surrounding the impairment loss then the impairment can be reviewed for possible reversal. The reversal will not cause the current carrying amount to exceed the original carrying amount had the impairment not been recognised. The impairment reversal is recognised in the profit or loss.

Basic financial liabilities

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the Company after the deduction of all its liabilities.

Basic financial liabilities, which include trade and other creditors, bank loans and other loans are initially measured at their transaction price (adjusting for transaction costs except in the initial measurement of financial liabilities that are subsequently measured at fair value through profit and loss). When this constitutes a financing transaction, whereby the debt instrument is measured at the present value of the future payments discounted at a market rate of interest, discounting is omitted where the effect of discounting is immaterial.

Debt instruments are subsequently carried at their amortised cost using the effective interest rate method.

Trade creditors are obligations to pay for goods and services that have been acquired in the ordinary course of business from suppliers. Trade creditors are classified as current liabilities if the payment is due within one year. If not, they represent non-current liabilities. Trade creditors are initially recognised at their transaction price and subsequently are measured at amortised cost using the effective interest method. Discounting is omitted where the effect of discounting is immaterial.

Derecognition of financial instruments

Derecognition of financial assets

Financial assets are derecognised when their contractual right to future cash flow expire, or are settled, or when the Company transfers the asset and substantially all the risks and rewards of ownership to another party. If significant risks and rewards of ownership are retained after the transfer to another party, then the Company will continue to recognise the value of the portion of the risks and rewards retained.
 
- 23 -

 
HIPPO DIGITAL LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

2.Accounting policies (continued)


2.21
Financial instruments (continued)


Derecognition of financial liabilities

Financial liabilities are derecognised when the Company's contractual obligations expire or are discharged or cancelled.


3.


Judgments in applying accounting policies and key sources of estimation uncertainty

In applying the Company's accounting policies, the Directors are required to make judgments, estimates and assumptions in determining the carrying amounts of assets and liabilities. The Directors' judgments, estimates and assumptions are based on the best and most reliable evidence available at the time when the decisions are made and are based on historical experience and other factors that are considered to be applicable. Due to the inherent subjectivity involved in making such judgments, estimates and assumptions the actual results and outcomes may differ. 
The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised, if the revision affects only that period, or in the period of the revision and future periods if the revision affects both current and future periods.
Critical judgments in applying the group's accounting policies
The critical judgments that the Directors have made in the process of applying the group's accounting policies that have the most significant effect on the amounts recognised in the statutory financial statements are discussed below.
Key sources of estimation uncertainty
 
Determining residual values and useful economic lives of intangible fixed assets
The Company amortises intangible assets over their estimated useful lives. The estimation of the useful lives of assets is based on the historic performance as well as expectation about future use and therefore requires estimates and assumptions to be applied by management. 


4.


Turnover

An analysis of turnover by class of business is as follows:


2025
2024
£
£

Provision of digital services
73,230,400
55,208,290


All turnover arose within the United Kingdom.

- 24 -

 
HIPPO DIGITAL LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

5.


Exceptional items

2025
2024
£
£


Professional fees
154,570
105,820

Impairment of investments
-
990,395

Employee costs
426,293
162,778

Charitable donations
-
10,000

580,863
1,268,993

During the year, an impairment loss of £Nil (2024: £990,395) was recognised being the excess of the carrying value of fixed asset investments over the net asset value of the investments held.
Employee costs are considered exceptional this year as they relate to redundancy costs. 


6.


Other operating income

2025
2024
£
£

R&D expenditure credit
828,370
508,199

Government grants receivable
6,934
16,486

835,304
524,685



7.


Operating profit

The operating profit is stated after charging:

2025
2024
£
£

Other operating lease rentals
494,628
278,529

Amortisation of intangible fixed assets
2,449,343
1,692,497

Exchange differences
1,214
562

Depreciation of tangible fixed assets
325,919
238,595

- 25 -

 
HIPPO DIGITAL LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

8.


Auditor's remuneration

During the year, the Company obtained the following services from the Company's auditor and its associates:


2025
2024
£
£

Fees payable to the Company's auditor and its associates for the audit of the Company's financial statements
48,500
34,125

The Company has taken advantage of the exemption not to disclose amounts paid for non-audit services as these are disclosed in the consolidated accounts of the parent Company.


9.


Employees

Staff costs, including Directors' remuneration, were as follows:


2025
2024
£
£

Wages and salaries
26,715,692
19,936,113

Social security costs
3,291,931
2,145,843

Cost of defined contribution scheme
1,639,796
1,158,179

31,647,419
23,240,135


The average monthly number of employees, including the Directors, during the year was as follows:


        2025
        2024
            No.
            No.







Employees
418
328

- 26 -

 
HIPPO DIGITAL LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

10.


Directors' remuneration

As restated
2025
2024
£
£

Directors' emoluments
374,000
324,878

Company contributions to defined contribution pension schemes
27,611
28,830

401,611
353,708


During the year retirement benefits were accruing to 2 Directors (2024 - 2) in respect of defined contribution pension schemes.

The highest paid Director received remuneration of £212,000 (2024 - £162,458).

The value of the Company's contributions paid to a defined contribution pension scheme in respect of the highest paid Director amounted to £12,994 (2024 - £14,618).


11.


Income from investments

2025
2024
£
£



Dividends received
-
3,202,171



12.


Interest receivable and similar income

2025
2024
£
£


Interest receivable
135,868
59,790


13.


Interest payable and similar expenses

2025
2024
£
£


Bank interest payable
-
17,374

Loans from group undertakings
1,735,485
1,668,327

Other interest payable
5,134
40,565

1,740,619
1,726,266

- 27 -

 
HIPPO DIGITAL LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

14.


Taxation


2025
2024
£
£

Corporation tax


Current tax on profits for the year
-
2,113,540

Adjustments in respect of previous periods
(1,395,505)
660,831


Total current tax charge/(credit)
(1,395,505)
2,774,371

Deferred tax


Origination and reversal of timing differences
(514,458)
61,236

Adjustments in respect of prior periods
69,945
(73,599)

Total deferred tax
(444,513)
(12,363)


Total tax charge/(credit) for the year
(1,840,018)
2,762,008
- 28 -

 
HIPPO DIGITAL LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
 
14.Taxation (continued)


Factors affecting tax charge for the year

The tax assessed for the year is lower than (2024 - higher than) the standard rate of corporation tax in the UK of25% (2024 - 25%). The differences are explained below:

2025
2024
£
£


Profit on ordinary activities before tax
9,278,990
8,418,039


Profit on ordinary activities multiplied by standard rate of corporation tax in the UK of 25% (2024 - 25%)
2,319,748
2,104,510

Effects of:


Expenses not deductible for tax purposes
538,445
320,660

Capital allowances for year in excess of depreciation
586,369
425,010

R&D Expenditure Credits
183,076
148,994

Adjustments to tax charge in respect of prior periods
(1,395,505)
660,831

Other tax adjustments, reliefs and transfers
-
34,816

Losses carried back
647,087
-

Adjustments to tax charge in respect of prior periods - deferred tax
69,945
(73,599)

Group income
-
(800,543)

Group relief claimed
-
(58,671)

Other permanent differences
(4,789,183)
-

Total tax charge/(credit) for the year
(1,840,018)
2,762,008


Factors that may affect future tax charges

There were no factors that may affect future tax charges.

- 29 -

 
HIPPO DIGITAL LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

15.


Intangible assets




Computer software
Goodwill
Total

£
£
£



Cost


At 1 April 2024
112,812
24,181,218
24,294,030


Disposals
(2,713)
-
(2,713)



At 31 March 2025

110,099
24,181,218
24,291,317



Amortisation


At 1 April 2024
76,731
1,655,797
1,732,528


Charge for the year
31,221
2,418,122
2,449,343



At 31 March 2025

107,952
4,073,919
4,181,871



Net book value



At 31 March 2025
2,147
20,107,299
20,109,446



At 31 March 2024
36,081
22,525,421
22,561,502



- 30 -

 
HIPPO DIGITAL LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

16.


Tangible fixed assets





Fixtures and fittings
Computer equipment
Total

£
£
£



Cost


At 1 April 2024
580,730
927,645
1,508,375


Additions
32,459
160,135
192,594


Disposals
(7,236)
(29,497)
(36,733)



At 31 March 2025

605,953
1,058,283
1,664,236



Depreciation


At 1 April 2024
351,034
569,272
920,306


Charge for the year
96,563
229,356
325,919


Disposals
(432)
(24,328)
(24,760)



At 31 March 2025

447,165
774,300
1,221,465



Net book value



At 31 March 2025
158,788
283,983
442,771



At 31 March 2024
229,696
358,373
588,069

- 31 -

 
HIPPO DIGITAL LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

17.


Fixed asset investments





Investments in subsidiary companies

£



Cost 


At 1 April 2024
4,061,025



At 31 March 2025

4,061,025



Impairment


At 1 April 2024
990,395



At 31 March 2025

990,395



Net book value



At 31 March 2025
3,070,630



At 31 March 2024
3,070,630

During the year, an impairment loss of £Nil (2024: £990,395) was recognised being the excess of the carrying value of fixed asset investments over the net asset value of the investments held.


Subsidiary undertakings


The following were subsidiary undertakings of the Company:

Name

Registered office

Class of shares

Holding

Shed Data Services Limited
1st Floor Aireside House, Aire Street, Leeds, United Kingdom, LS1 4HT
Ordinary
100%
The Data Shed Limited*
1st Floor Aireside House, Aire Street, Leeds, United Kingdom, LS1 4HT
Ordinary
100%

Entities that are marked with * are indirectly held.

- 32 -

 
HIPPO DIGITAL LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

18.


Debtors

2025
2024
£
£


Trade debtors
5,893,510
10,594,802

Amounts owed by group undertakings
15,422,164
7,429,956

Other debtors
1,181,468
124,603

Prepayments and accrued income
3,318,108
2,076,246

Corporation tax repayable
2,539,241
-

Deferred taxation
399,355
-

28,753,846
20,225,607


Amounts owed by group undertakings is repayable on demand and interest free.


19.


Cash and cash equivalents

2025
2024
£
£

Cash at bank and in hand
12,812,359
8,815,913


- 33 -

 
HIPPO DIGITAL LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

20.


Creditors: Amounts falling due within one year

2025
2024
£
£

Trade creditors
1,972,050
4,262,087

Amounts owed to group undertakings
11,071,846
11,157,308

Corporation tax
-
845,040

Other taxation and social security
3,048,971
2,275,392

Other creditors
530,369
122,457

Accruals and deferred income
1,507,554
1,650,524

18,130,790
20,312,808


Included within amounts owed to group undertakings are intercompany loans totalling £11,918,581 (2024: £11,115,446) which incur interest at 8% per annum and are repayable on demand. The remaining is repayable on demand and interest free.
In the current reporting period, interest payable of £87,397 in relation to one of the intercompany loan was waived following the corresponding company ceasing to trade.
The bank loans were secured by way of fixed and floating charges over assets of the Company and assets of the group companies as follows: Project Cake Topco Limited, Project Cake Midco Limited, Project Cake Bidco Limited, Converging Data Limited, Shed Data Services Limited and The Data Shed Limited.


21.


Creditors: Amounts falling due after more than one year

2025
2024
£
£

Amounts owed to group undertakings
12,066,041
11,030,542


Amounts owed to group undertakings incur interest at 8% per annum and are repayable in March 2028.

- 34 -

 
HIPPO DIGITAL LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

22.


Deferred taxation




2025
2024


£

£






At beginning of year
(45,158)
(57,521)


Charged to profit or loss
444,513
12,363



At end of year
399,355
(45,158)

The deferred taxation balance is made up as follows:

2025
2024
£
£


Fixed asset timing differences
(83,255)
(106,740)

Losses and other deductions
421,753
-

Short term timing differences
60,857
61,582

399,355
(45,158)


23.


Share capital

2025
2024
£
£
Authorised, allotted, called up and fully paid



534,750 (2024 - 534,750) Ordinary shares of £0.001 each
535
535



24.


Reserves

Capital redemption reserve

The capital redemption reserve represent the nominal value of shares that have been repurchased by the Company.  

Profit and loss account

The Profit and loss account reserve represents cumulative profits and losses made by the Company to date less any dividends declared.

- 35 -

 
HIPPO DIGITAL LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

25.


Contingent liabilities

As at 31 March 2025 Project Cake Midco Limited has shareholder loan balances outstanding of £Nil (2024: £17,651,466). These loans were secured by way of fixed and floating charges over the assets of the Company and the assets of other group companies as follows: Project Cake Topco Limited, Project Cake Bidco Limited, Hippo Digital Limited, Shed Data Services Limited and The Data Shed Limited.
As at 31 March 2025 Project Cake Midco Limited has shareholder loan balances outstanding of £Nil (2024: £14,645,856). These loans were secured by way of fixed and floating charges over the assets of the Company and the assets of other group companies as follows: Project Cake Topco Limited, Project Cake Bidco Limited, Hippo Digital Limited, Shed Data Services Limited and The Data Shed Limited.


26.


Pension commitments

The Company operates a defined contributions pension scheme. The assets of the scheme are held separately from those of the Company in an independently administered fund. The pension cost charge represents contributions payable by the Company to the fund and amounted to £1,639,796 (2024: £1,158,179). Contributions totalling £466,851 (2024: £185,331) were payable to the fund at the Statement of Financial Position date and are included in creditors.


27.


Commitments under operating leases

At 31 March 2025 the Company had future minimum lease payments due under non-cancellable operating leases for each of the following periods:

2025
2024
£
£



Not later than 1 year
496,535
384,037

Later than 1 year and not later than 5 years
183,315
213,513

679,850
597,550


28.


Related party transactions

The Company has taken advantage of the exemption permitted by Section 33 'Related Party Disclosures' not to provide disclosures of transactions entered into with wholly owned companies within the group.


29.


Post balance sheet events

There have been no significant events affecting the Company since the year end.

- 36 -

 
HIPPO DIGITAL LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

30.


Controlling party

The immediate parent company is Project Cake Bidco Limited, a company incorporated in England and Wales.
Project Cake Topco Limited, a company registered in England and Wales prepared consolidated financial statements and is the smallest and largest group into which the Company is consolidated. Copies of these financial statements are available from Companies House. 
The Company's ultimate parent undertakings is Agility Topco Limited, a Company registered in England and Wales.

 
- 37 -