Brand Partnership Group Limited

	Page
Strategic Report	1
Directors' Report	2—3
Independent Auditor's Report	4—7
Consolidated Profit and Loss Account	8
Consolidated Statement of Comprehensive Income	9
Consolidated Balance Sheet	10—11
Company Balance Sheet	12
Consolidated Statement of Changes in Equity	13
Company Statement of Changes in Equity	14
Consolidated Statement of Cash Flows	15
Notes to the Consolidated Statement of Cash Flows	16
Company Statement of Cash Flows	17
Notes to the Company Statement of Cash Flows	18
Notes to the Financial Statements	19—28

The directors present their strategic report for the year ended 31 December 2024.

Review of the Business

In 2024 Brand Partnership Group continued to maintain its core businesses alongside investing in the development of acquired additions to the group.

During 2024 the group companies' revenue grew from its 2023 position. Our core teams were operating in business-as-usual patterns. In addition, our offering to clients was developed into new services from prior years learning as well as taking on new clients. Turnover increased by 10.5% for the group to £31.8m (2023: £28.8m). With significant investment into developing service offering in 2024 and controlling costs, Brand Partnership Group achieved a Pre-Tax profit of £0.9m (2023: £0.9m).

Brand Partnership Group reviews the on-going performance of all group business using key performance indicators, measurement includes revenue, profit, employer of choice, retention, budget control, cost efficiency analysis and margin analysis.

The Directors throughout 2024 monitored cash flow to ensure that projected financing needs linked to group development were supported by cash reserves. The Directors will continue to manage cash with great focus to ensure group company service delivery success.

The Directors outlook for 2025 is to expand the group capabilities. Group revenue is expected to increase above £40m. The group has acquired an additional agency, Kru Live in 2025.

Brand Partnership Group will continue to invest in its people, group operations and in the development of other service offerings, which create a wider breadth of services available to our client's.

Principal Risks and Uncertainties

The principal risks for all group companies include uncertainty surrounding their client's future business investment strategy. Other risks include operating in a highly competitive market environment. Speed of technology advancement and changing customer shopping habits requires group company focus to utilise these developments and make customer experience the key focus. To mitigate against these risks, Brand Partnership Group have continued investment into our award-winning teams and investment in technology to create the best outcomes for our clients.

Policies

Brand Partnership Group through group companies operate several employment related policies including equal opportunities policy, health and safety policy, dignity at work policy and family friendly policy. Having policies in place ensures that all employment related needs can be managed accordingly and effectively.

Environment & Social

Brand Partnership Group is committed to help improve the environment by:

-Continuously improving the environmental performance and to put best practice into the business operations.

-Reduce the consumption of resources and improve the efficiency of those we use.

-Reduce the carbon footprint of the business

-Comply as a minimum with all relevant environmental legislation

On behalf of the board

Mr Andrew Leaver

Director

29/09/2025

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Brand Partnership Group Limited

Company No. 09938132

Directors' Report For The Year Ended 31 December 2024

Directors' Report

The directors present their report and the financial statements for the year ended 31 December 2024.

Principal Activity

Brand Partnership Group encompasses a range of products across our four companies to provide marketing solutions to consumer brands and retailers aimed at providing solutions to accelerate sales, brand awareness and brand loyalty.

Political Donations and Expenditure

Political donations amounted to £NIL .

Political expenditure amounted to £NIL .

Directors

The directors who held office during the year were as follows:

Mr Neil Avery

Mr Andrew Leaver

Statement of Directors' Responsibilities

The directors are responsible for preparing the Strategic Report, the Directors' Report and the financial statements in accordance with applicable law and regulations.

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards, comprising FRS102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland', and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and the group and of the profit or loss of the group for that period. In preparing the financial statements the directors are required to:

select suitable accounting policies and then apply them consistently;
make judgments and accounting estimates that are reasonable and prudent;
state whether applicable United Kingdom Accounting Standards, comprising FRS102, have been followed subject to any material departures disclosed and explained in the financial statements;
prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company and group's transactions and disclose with reasonable accuracy at any time the financial position of the company and the group and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and the group and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

The directors are responsible for the maintenance and integrity of the corporate and financial information included on the company's website. Legislation in the United Kingdom governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions.

Statement of Disclosure of Information to Auditors

In the case of each director in office at the date the Directors' Report is approved:

so far as the director is aware, there is no relevant audit information of which the company and group's auditors are unaware; and
they have taken all the steps that they ought to have taken as directors in order to make themselves aware of any relevant audit information and to establish that the company and group's auditors are aware of that information.

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Brand Partnership Group Limited

Directors' Report (continued)

For The Year Ended 31 December 2024

Independent Auditors

The auditors, Roy Pinnock & Co LLP, have indicated their willingness to continue in office and a resolution concerning their re-appointment will be proposed at the Annual General Meeting.

On behalf of the board

Mr Andrew Leaver

Director

29/09/2025

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Independent Auditor's Report

to the Members of

Brand Partnership Group Limited

Independent Auditor's Report

Opinion

We have audited the financial statements of Brand Partnership Group Limited (the "parent company") and its subsidiaries (the "group") for the year ended 31 December 2024 which comprise the Consolidated Profit and Loss Account, Consolidated Statement of Comprehensive Income, Consolidated Balance Sheet, Company Balance Sheet, Consolidated Statement of Changes of Equity, Company Statement of Changes of Equity, Consolidated Cash Flow Statement, Company Cash Flow Statement and the related notes, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice), including FRS 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland".

In our opinion the financial statements:

give a true and fair view of the state of the group's and of the parent company's affairs as at 31 December 2024 and of the group's profit/(loss) for the year then ended;
have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for Opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditor's responsibilities for the audit of the financial statements section of our report. We are independent of the group and parent company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC's Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions Relating to Going Concern

In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the group and parent company's ability to continue as a going concern for a period of at least 12 months from when the financial statements are authorised for issue.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

Other Information

The other information comprises the information included in the annual report, other than the financial statements and our auditor's report thereon. The directors are responsible for the other information contained within the annual report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.

We have nothing to report in this regard.

Opinions on Other Matters Prescribed by the Companies Act 2006

In our opinion, based on the work undertaken in the course of the audit:

the information given in the Strategic Report and Directors' Report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
the Strategic Report and Directors' Report have been prepared in accordance with applicable legal requirements.

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Independent Auditor's Report (continued)

to the Members of

Brand Partnership Group Limited

Matters on Which We Are Required to Report by Exception

In the light of the knowledge and understanding of the group and parent company and their environment obtained in the course of the audit, we have not identified material misstatements in the Strategic Report or the Directors' Report.

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:

adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received from branches not visited by us; or
the parent company financial statements are not in agreement with the accounting records or returns; or
certain disclosures of directors' remuneration specified by law are not made; or
we have not received all the information and explanations we require for our audit.

Responsibilities of Directors

As explained more fully in the Directors' Responsibilities Statement set out on page 2—3, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the group and parent company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the group or the parent company or to cease operations, or have no realistic alternative but to do so.

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Independent Auditor's Report (continued)

to the Members of

Brand Partnership Group Limited

Auditor's Responsibilities for the Audit of the Financial Statements

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor's report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

Our approach to identifying and assessing the risks of material misstatement in respect of irregularities, including fraud and non-compliance with laws and regulations, was as follows:

The engagement partner ensured that the engagement team collectively had the appropriate competence, capabilities and skills to identify or recognise non-compliance with applicable laws and regulations;

We identified the laws and regulations applicable to the company through discussions with directors and other management, and from our commercial knowledge and experience of the business sector;

We focused on specific laws and regulations which we considered may have a direct material effect on the financial statements or the operations of the company, including the Companies Act 2006, taxation legislation and data protection, anti-bribery, employment, and health and safety legislation;

We assessed the extent of compliance with the laws and regulations identified above through making enquiries of management and inspecting legal correspondence; and

Identified laws and regulations were communicated within the audit team regularly and the team remained alert to look for instances of non-compliance throughout the audit.

We assessed the susceptibility of the company's financial statements to material misstatement, including obtaining an understanding of how fraud might occur, by:

making enquiries of management as to where they considered there was susceptibility to fraud, their knowledge of actual, suspected and alleged fraud; and

considering the internal controls in place to mitigate risks of fraud and non-compliance with laws and regulations.

To address the risk of fraud through management bias and override of controls, we:

Performed analytical procedures to identify any unusual or unexpected relationships;

Tested journal entries to identify unusual transactions;

Assessed whether judgements and assumptions made in determining the accounting estimates were indicative of potential bias; and

Investigated the rationale behind significant or unusual transactions.

In response to the risk of irregularities and non-compliance with laws and regulations, we designed procedures which included, but were not limited to:

agreeing financial statement disclosures to underlying supporting documentation;

reading the minutes of meetings of those charged with governance;

enquiring of management as to actual and potential litigation and claims; and

reviewing correspondence with HMRC, relevant regulators including the Health and Safety Executive, and the company's legal advisors.

There are inherent limitations in our audit procedures described above. The more removed that laws and regulations are from financial transactions, the less likely it is that we would become aware of non-compliance. Auditing standards also limit the audit procedures required to identify non-compliance with laws and regulations to enquiry of the directors and other management and the inspection of regulatory and legal correspondence, if any.

Material misstatements that arise due to fraud can be harder to detect than those that arise from error as they may involve deliberate concealment or collusion.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor's report.

Use Of Our Report

This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters that we are required to state to them in an auditor's report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.

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Independent Auditor's Report (continued)

to the Members of

Brand Partnership Group Limited

Natalie Coleman FCCA (Senior Statutory Auditor)

for and on behalf of Roy Pinnock & Co LLP , Statutory Auditor

30/09/2025

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Brand Partnership Group Limited

Consolidated Profit and Loss Account

For The Year Ended 31 December 2024

Consolidated Profit and Loss Account

		2024	2023
	Notes	£	£
TURNOVER	3	31,767,407	28,753,653
Cost of sales		(25,802,894 )	(23,028,587 )

GROSS PROFIT		5,964,513	5,725,066

Administrative expenses		(5,294,934 )	(4,739,005 )

OPERATING PROFIT	4	669,579	986,061
Profit on revaluation of investments		304,815	329,890
Loss on disposal of fixed assets		(4,142 )	-
Other interest receivable and similar income	9	85,378	7,428
Interest payable and similar charges	10	(123,907 )	(385,649 )

PROFIT BEFORE TAXATION		931,723	937,730
Tax on Profit	11	(329,596 )	(324,565 )

PROFIT AFTER TAXATION BEING PROFIT FOR THE FINANCIAL YEAR ATTRIBUTABLE TO THE OWNERS OF THE PARENT		602,127	613,165

The notes on pages 16 to 28 form part of these financial statements.

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Brand Partnership Group Limited

Consolidated Statement of Comprehensive Income

For The Year Ended 31 December 2024

Consolidated Statement of Comprehensive Income

	2024	2023
	£	£
PROFIT FOR THE FINANCIAL YEAR	602,127	613,165
OTHER COMPREHENSIVE INCOME FOR THE YEAR	-	-

TOTAL COMPREHENSIVE INCOME FOR THE YEAR ATTRIBUTABLE TO THE OWNERS OF THE PARENT	602,127	613,165

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Brand Partnership Group Limited

Consolidated Balance Sheet

As At 31 December 2024

Consolidated Balance Sheet

Registered number: 09938132

		2024		2023
	Notes	£	£	£	£
FIXED ASSETS
Intangible Assets	12		15,640		380,632
Tangible Assets	13		382,829		237,082
Investments	14		469,538		4,766,775

			868,007		5,384,489
CURRENT ASSETS
Stocks	15	66,771		139,923
Debtors	16	2,978,518		3,826,737
Cash at bank and in hand		4,236,327		2,268,293

		7,281,616		6,234,953
Creditors: Amounts Falling Due Within One Year	17	(4,057,775 )		(7,985,453 )

NET CURRENT ASSETS (LIABILITIES)			3,223,841		(1,750,500 )

TOTAL ASSETS LESS CURRENT LIABILITIES			4,091,848		3,633,989

PROVISIONS FOR LIABILITIES
Deferred Taxation	18		(52,325 )		(74,942 )

NET ASSETS			4,039,523		3,559,047

CAPITAL AND RESERVES
Called up share capital	20		396		396
Capital redemption reserve			21		21
Profit and Loss Account			4,077,269		3,575,142

Equity attributable to owners of the parent			4,077,686		3,575,559
Non-controlling interest			(38,163 )		(16,512 )

TOTAL EQUITY			4,039,523		3,559,047

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Brand Partnership Group Limited

Consolidated Balance Sheet (continued)

As At 31 December 2024

On behalf of the board

Mr Andrew Leaver

Director

29/09/2025

The notes on pages 16 to 28 form part of these financial statements.

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Brand Partnership Group Limited

Company Balance Sheet

As At 31 December 2024

Company Balance Sheet

Registered number: 09938132

		2024		2023
	Notes	£	£	£	£
FIXED ASSETS
Tangible Assets	13		1,312		924
Investments	14		13,803,770		13,803,770

			13,805,082		13,804,694
CURRENT ASSETS
Debtors	16	771,054		331,274
Cash at bank and in hand		2,304		11,297

		773,358		342,571
Creditors: Amounts Falling Due Within One Year	17	(1,299,280 )		(6,967,579 )

NET CURRENT ASSETS (LIABILITIES)			(525,922 )		(6,625,008 )

TOTAL ASSETS LESS CURRENT LIABILITIES			13,279,160		7,179,686

PROVISIONS FOR LIABILITIES
Deferred Taxation	18		(328 )		(231 )

NET ASSETS			13,278,832		7,179,455

CAPITAL AND RESERVES
Called up share capital	20		396		396
Capital redemption reserve			21		21
Profit and Loss Account			13,278,415		7,179,038

SHAREHOLDERS' FUNDS			13,278,832		7,179,455

In accordance with section 408(3) of the Companies Act 2006, the company has not presented its own profit and loss account and the related notes. The company's profit for the year was £ 6,199,377 (2023: £ 54,720 profit).

On behalf of the board

Mr Andrew Leaver

Director

29/09/2025

The notes on pages 16 to 28 form part of these financial statements.

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Brand Partnership Group Limited

Consolidated Statement of Changes in Equity

For The Year Ended 31 December 2024

Consolidated Statement of Changes in Equity

	Share Capital	Capital Redemption	Profit and Loss Account	Total Attributable to Parent
	£	£	£	£
As at 1 January 2023	417	-	3,141,585	3,142,002
Profit for the year and total comprehensive income	-	-	613,165	613,165

Dividends paid	-	-	(67,941)	(67,941)
Purchase of own shares	(21 )	21	(111,667 )	(111,667)
Non-controlling interest arising on business combination	-	-	-	-

As at 31 December 2023 and 1 January 2024	396	21	3,575,142	3,575,559


Profit for the year and total comprehensive income	-	-	602,127	602,127

Dividends paid	-	-	(100,000)	(100,000)
Non-controlling interest arising on business combination	-	-	-	-

As at 31 December 2024	396	21	4,077,269	4,077,686

	Non-controlling interest	Total
	£	£
As at 1 January 2023	-	3,142,002
Profit for the year and total comprehensive income	-	613,165

Dividends paid	-	(67,941)
Purchase of own shares	-	(111,667)
Non-controlling interest arising on business combination	(16,512)	(16,512)

As at 31 December 2023 and 1 January 2024	(16,512 )	3,559,047


Profit for the year and total comprehensive income	-	602,127

Dividends paid	-	(100,000)
Non-controlling interest arising on business combination	(21,651)	(21,651)

As at 31 December 2024	(38,163 )	4,039,523

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Brand Partnership Group Limited

Company Statement of Changes in Equity

For The Year Ended 31 December 2024

Company Statement of Changes in Equity

	Share Capital	Capital Redemption	Profit and Loss Account	Total
	£	£	£	£
As at 1 January 2023	417	-	7,303,926	7,304,343
Profit for the year and total comprehensive income	-	-	54,720	54,720

Dividends paid	-	-	(67,941)	(67,941)
Purchase of own shares	(21 )	21	(111,667 )	(111,667)

As at 31 December 2023 and 1 January 2024	396	21	7,179,038	7,179,455


Profit for the year and total comprehensive income	-	-	6,199,377	6,199,377

Dividends paid	-	-	(100,000)	(100,000)

As at 31 December 2024	396	21	13,278,415	13,278,832

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Brand Partnership Group Limited

Consolidated Statement of Cash Flows

For The Year Ended 31 December 2024

Consolidated Statement of Cash Flows

		2024	2023
	Notes	£	£
Cash flows from operating activities
Net cash generated from operations	1	3,303,633	978,800
Interest paid		(123,907 )	(385,649 )
Tax paid		(244,078 )	(605,153 )

Net cash generated from/(used in) operating activities		2,935,648	(12,002 )

Cash flows from investing activities
Purchase of tangible assets		(361,885 )	(81,818 )
Proceeds from disposal of tangible assets		108,495	-
Purchase of other fixed asset investments		-	(1,200,005 )
Proceeds from disposal of other fixed asset investments		4,602,052	-
Interest received		85,378	7,428
Non Controlling Interest		(21,651)	(16,512)

Net cash generated from/(used in) investing activities		4,412,389	(1,290,907 )

Cash flows from financing activities
Purchase/redemption of own shares		-	(111,667 )
Equity dividends paid		(100,000 )	(67,941 )
Repayment of other loans		(5,280,000)	-

Net cash used in financing activities		(5,380,000 )	(179,608 )



Increase/(decrease) in cash and cash equivalents		1,968,037	(1,482,517 )
Cash and cash equivalents at beginning of year	2	2,268,277	3,750,794

Cash and cash equivalents at end of year	2	4,236,314	2,268,277

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Brand Partnership Group Limited

Notes to the Consolidated Statement of Cash Flows

For The Year Ended 31 December 2024

Notes to the Consolidated Statement of Cash Flows

1. Reconciliation of profit for the financial year to cash generated from operations

	2024	2023
	£	£
Profit for the financial year	602,127	613,165
Adjustments for:
Tax on profit	329,596	324,565
Interest expense	123,907	385,649
Interest income	(85,378 )	(7,427 )
Amortisation of intangible assets	364,992	387,590
Depreciation of tangible assets	103,501	64,251
Loss on disposal of tangible assets	4,142	-
Profit on revaluation of fixed assets	(304,815)	(329,890)
Movements in working capital:
Decrease/(increase) in stocks	73,152	(75,431 )
Decrease in trade and other debtors	843,571	7,561,059
Increase/(decrease) in trade and other creditors	1,248,838	(7,944,731 )

Net cash generated from operations	3,303,633	978,800

2. Cash and cash equivalents

Cash and cash equivalents, as stated in the Statement of Cash Flows, relates to the following items in the Balance Sheet:

	2024	2023
	£	£
Cash at bank and in hand	4,236,327	2,268,293
Overdraft facilities repayable on demand	(13 )	(16 )

Cash and cash equivalents as stated in the Statement of Cash Flows	4,236,314	2,268,277

3. Analysis of changes in net (debt)/funds

	As at 1 January 2024	Cash flows	As at 31 December 2024
	£	£	£
Cash at bank and in hand	2,268,293	1,968,034	4,236,327
Overdraft facilities repayable on demand	(16)	3	(13)

Cash and cash equivalents	2,268,277	1,968,037	4,236,314
Debts falling due within one year	(5,280,000 )	5,280,000	-

	(3,011,723)	7,248,037	4,236,314

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Brand Partnership Group Limited

Company Statement of Cash Flows

For The Year Ended 31 December 2024

Company Statement of Cash Flows

		2024	2023
	Notes	£	£
Cash flows from operating activities
Net cash generated from operations	1	108,238	428,419
Tax paid		(16,281 )	(56,089 )

Net cash generated from operating activities		91,957	372,330

Cash flows from investing activities
Purchase of tangible assets		(950 )	(1,280 )
Purchase of investment in subsidiary undertaking		-	(75 )
Purchase of other fixed asset investments		-	(200,005 )

Net cash used in investing activities		(950 )	(201,360 )

Cash flows from financing activities
Purchase/redemption of own shares		-	(111,667 )
Equity dividends paid		(100,000 )	(67,941 )

Net cash used in financing activities		(100,000 )	(179,608 )



Decrease in cash and cash equivalents		(8,993 )	(8,638 )
Cash and cash equivalents at beginning of year	2	11,297	19,935

Cash and cash equivalents at end of year	2	2,304	11,297

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Brand Partnership Group Limited

Notes to the Company Statement of Cash Flows

For The Year Ended 31 December 2024

Notes to the Company Statement of Cash Flows

1. Reconciliation of profit for the financial year to cash generated from operations

	2024	2023
	£	£
Profit for the financial year	6,199,377	54,720
Adjustments for:
Tax on profit	(208 )	16,817
Depreciation of tangible assets	562	356
Movements in working capital:
Increase in trade and other debtors	(439,780 )	(295,858 )
(Decrease)/increase in trade and other creditors	(5,651,713 )	652,384

Net cash generated from operations	108,238	428,419

2. Cash and cash equivalents

Cash and cash equivalents, as stated in the Statement of Cash Flows, relates to the following items in the Balance Sheet:

	2024	2023
	£	£
Cash at bank and in hand	2,304	11,297

3. Analysis of changes in net funds

	As at 1 January 2024	Cash flows	As at 31 December 2024
	£	£	£
Cash at bank and in hand	11,297	(8,993)	2,304

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Brand Partnership Group Limited

Notes to the Financial Statements

For The Year Ended 31 December 2024

Notes to the Financial Statements

1. General Information

Brand Partnership Group Limited is a private company, limited by shares, incorporated in England & Wales, registered number 09938132 . The registered office is Tate House, Watermark Way, Hertford, Hertfordshire, SG13 7TZ.

2. Accounting Policies

2.1. Basis of Preparation of Financial Statements

The financial statements have been prepared under the historical cost convention and in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland'' and the Companies Act 2006.

2.2. Basis Of Consolidation

The group consolidated financial statements include the financial statements of the company and all of its subsidiary undertakings together with the group’s share of the results of associates made up to 31 December 2024.

A subsidiary is an entity controlled by the group. Control is the power to govern the financial and operating policies of an entity so as to obtain benefits from its activities. Where the group owns less than 50% of the voting powers of an entity but controls the entity by virtue of an agreement with other investors which give it control of the financial and operating policies of the entity, it accounts for that entity as a subsidiary.

Where a subsidiary has different accounting policies to the group, adjustments are made to those subsidiary financial statements to apply the group’s accounting policies when preparing the consolidated financial statements.

An associate is an entity, being neither a subsidiary nor a joint venture, in which the group holds a long-term interest and where the group has significant influence. The group considers that it has significant influence where it has the power to participate in the financial and operating decisions of the associate. The results of associates are accounted for using the equity method of accounting.

Any subsidiary undertakings or associates sold or acquired during the year are included up to, or from, the dates of change of control or change of significant influence respectively.

Where control of a subsidiary is lost, the gain or loss is recognised in the consolidated income statement. The cumulative amounts of any exchange differences on translation, recognised in equity, are not included in the gain or loss on disposal and are transferred to retained earnings. The gain or loss also includes amounts included in other comprehensive income that are required to be reclassified to profit or loss but excludes those amounts that are not required to be reclassified.

Where control of a subsidiary is achieved in stages, the initial acquisition that gave the group control is accounted for as a business combination. Thereafter where the group increases its controlling interest in the subsidiary the transaction is treated as a transaction between equity holders. Any difference between the fair value of the consideration paid and the carrying amount of the non-controlling interest acquired is recognised directly in equity. No changes are made to the carrying value of assets, liabilities or provisions for contingent liabilities.

2.3. Business Combinations

Business combinations are accounted for by applying the purchase method.

The cost of a business combination is the fair value of the consideration given, liabilities incurred or assumed and of equity instruments issued plus the costs directly attributable to the business combination. Where control is achieved in stages the cost is the consideration at the date of each transaction.

Contingent consideration is initially recognised at estimated amount where the consideration is probable and can be measured reliably. Where (i) the contingent consideration is not considered probable or cannot be reliably measured but subsequently becomes probable and measurable or (ii) contingent consideration previously measured is adjusted, the amounts are recognised as an adjustment to the cost of the business combination.

On acquisition of a business, fair values are attributed to the identifiable assets, liabilities and contingent liabilities unless the fair value cannot be measured reliably, in which case the value is incorporated in goodwill. Intangible assets are only recognised separately from goodwill where they are separable and arise from contractual or other legal rights. Where the fair value of contingent liabilities cannot be reliably measured they are disclosed on the same basis as other contingent liabilities.

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Brand Partnership Group Limited

Notes to the Financial Statements (continued)

For The Year Ended 31 December 2024

2.4. Turnover

Turnover is measured at the fair value of the consideration received or receivable, net of discounts and value added taxes. Turnover includes revenue earned from the sale of goods and from the rendering of services. Turnover is reduced for estimated customer returns, rebates and other similar allowances.

Sale of goods

Turnover from the sale of goods is recognised when the significant risks and rewards of ownership of the goods has transferred to the buyer. This is usually at the point that the customer has signed for the delivery of the goods.

Rendering of services

Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs. Turnover is only recognised to the extent of recoverable expenses when the outcome of a contract cannot be estimated reliably.

2.5. Intangible Fixed Assets and Amortisation - Goodwill

Goodwill represents the excess of the cost of a business combination over the fair value of the group’s share of the identifiable net assets, liabilities and contingent liabilities acquired.

Goodwill arising on the acquisition of subsidiaries is included in Intangible Assets. Goodwill arising on the acquisition of associates and joint ventures is included in the related equity accounted investment value.

Goodwill is amortised over its expected useful life which is estimated to be 5 years.

Goodwill is assessed for impairment when there are indicators of impairment and any impairment is charged to the profit and loss account. No reversals of impairment are recognised.

2.6. Intangible Fixed Assets and Amortisation - Other Intangible

Other intangible assets are software. It is amortised to the profit and loss account over its estimated economic life of 3 years.

2.7. Tangible Fixed Assets and Depreciation

Tangible fixed assets are measured at cost less accumulated depreciation and any accumulated impairment losses. Depreciation is provided at rates calculated to write off the cost of the fixed assets, less their estimated residual value, over their expected useful lives on the following bases:

Plant & Machinery	20% on cost
Motor Vehicles	20% on cost
Fixtures & Fittings	33% on cost
Computer Equipment	33% on cost

2.8. Investments

The funds are revalued each year with the change in valuation and deferred tax being transferred to the profit & loss account

2.9. Stocks and Work in Progress

Stocks and work in progress are valued at the lower of cost and net realisable value after making due allowance for obsolete and slow-moving stocks.

Cost is determined using the first-in, first-out method. Cost includes all direct costs and an appropriate proportion of fixed and variable overheads.

Work in progress is reflected in the accounts on a contract by contract basis by recording turnover and related costs as contract activity progresses.

At the end of each reporting period stocks are assessed for impairment. If an item of stock is impaired, the identified stock is reduced to its selling price less costs to complete and sell and an impairment charge is recognised in the profit and loss account. Where a reversal of the impairment is required the impairment charge is reversed, up to the original impairment loss, and is recognised as a credit in the profit and loss account.

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Brand Partnership Group Limited

Notes to the Financial Statements (continued)

For The Year Ended 31 December 2024

2.10. Cash and Cash Equivalents

Cash and cash equivalents are basic financial assets and include cash in hand and deposits held at call with banks, other short-term highly liquid investments that mature in no more than three months from the date of acquisition and are readily convertible to a known amount of cash with insignificant risk of change in value, and bank overdrafts.

2.11. Taxation

Corporation tax expense represents the sum of the tax currently payable and deferred tax.

The tax currently payable is based on taxable profit for the year. Taxable profit differs from profit as reported in the statement of comprehensive income because of items of income or expense that are taxable or deductible in other years and items that are never taxable or deductible. The group's liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the end of the reporting period.

Deferred tax is recognised on timing differences between the carrying amounts of assets and liabilities in the financial statements and the corresponding tax bases used in the computation of taxable profit. Deferred tax liabilities are generally recognised for all taxable timing differences. Deferred tax assets are generally recognised for all deductible temporary differences to the extent that it is probable that taxable profits will be available against which those deductible timing differences can be utilised. The carrying amount of deferred tax assets is reviewed at the end of each reporting period and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered.

Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the period in which the liability is settled or the asset realised, based on tax rates (and tax laws) that have been enacted or substantively enacted by the end of the reporting period. Deferred tax liabilities are presented within provisions for liabilities and deferred tax assets within debtors. The measurement of deferred tax liabilities and assets reflect the tax consequences that would follow from the manner in which the Company expects, at the end of the reporting period, to recover or settle the carrying amount of its assets and liabilities.

Current and deferred tax are recognised in profit or loss for the year, except when they relate to items that are recognised in other comprehensive income or directly in equity, in which case current and deferred tax are recognised in other comprehensive income or directly in equity respectively.

3. Turnover

Analysis of turnover by class of business is as follows:

	2024	2023
	£	£
Rendering of Services	31,767,407	28,753,653

Analysis of turnover by geographical market is as follows:

	2024	2023
	£	£
United Kingdom	31,767,407	28,753,653

	31,767,407	28,753,653

4. Operating Profit

The operating profit is stated after charging:

	2024	2023
	£	£
Bad debts	144	(11,386)
Operating lease rentals	2,018,099	1,916,243
Depreciation of tangible fixed assets	103,501	64,251
Amortisation of intangible fixed assets	364,992	387,590

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Brand Partnership Group Limited

Notes to the Financial Statements (continued)

For The Year Ended 31 December 2024

5. Auditor's Remuneration

Remuneration received by the group's auditors and their associates during the year was as follows:

	2024	2023
	£	£
Audit Services
Audit of the group and company's financial statements	12,715	13,830


Other Services
Taxation compliance service	1,200	1,200

6. Staff Costs

Staff costs, including directors' remuneration, were as follows:

	Group		Company
	2024	2023	2024	2023
	£	£	£	£
Wages and salaries	17,962,646	16,276,881	464,773	386,857
Social security costs	1,977,580	1,865,459	58,919	50,031
Other pension costs	532,699	699,577	103,234	278,769

	20,472,925	18,841,917	626,926	715,657

7. Average Number of Employees

Average number of employees, including directors, during the year was as follows:

	Group		Company
	2024	2023	2024	2023
Head Office	89	37	8	6
Field	375	332	-	-

	464	369	8	6

8. Directors' remuneration

	2024	2023
	£	£
Emoluments	359,469	294,489
Company contributions to money purchase pension schemes	100,000	274,754

	459,469	569,243

Information regarding the highest paid director was as follows:

	2024	2023
	£	£
Emoluments	188,965	156,263
Company contributions to money purchase pension schemes	53,544	135,150

	242,509	291,413

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Brand Partnership Group Limited

Notes to the Financial Statements (continued)

For The Year Ended 31 December 2024

9. Interest Receivable and Similar Income

	2024	2023
	£	£
Bank interest receivable	85,378	7,428

10. Interest Payable and Similar Charges

	2024	2023
	£	£
Interest payable on other loans	123,907	375,379
Other finance charges	-	10,270

	123,907	385,649

11. Tax on Profit

	Tax Rate		2024	2023
The tax charge on the profit for the year was as follows:
	2024	2023	£	£
Current tax
UK Corporation Tax	25.0%	23.5%	352,213	209,792
Deferred Tax
Deferred taxation			(22,617 )	114,773


Total tax charge for the period			329,596	324,565


The actual charge for the year can be reconciled to the expected charge for the year based on the profit and the standard rate of corporation tax as follows:
			2024	2023
			£	£
Profit before tax			931,723	937,730

Tax on profit at 25% (UK standard rate)			242,467	220,554
Goodwill/depreciation not allowed for tax			90,616	90,016
Expenses not deductible for tax purposes			6,768	11,230
Difference in tax rates			(10,255 )	2,765

Total tax charge for the period			329,596	324,565

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Brand Partnership Group Limited

Notes to the Financial Statements (continued)

For The Year Ended 31 December 2024

12. Intangible Assets

Group

	Goodwill	Other	Total
	£	£	£
Cost
As at 1 January 2024	1,913,602	11,409	1,925,011

As at 31 December 2024	1,913,602	11,409	1,925,011

Amortisation
As at 1 January 2024	1,535,813	8,566	1,544,379
Provided during the period	362,469	2,523	364,992

As at 31 December 2024	1,898,282	11,089	1,909,371

Net Book Value
As at 31 December 2024	15,320	320	15,640

As at 1 January 2024	377,789	2,843	380,632

Company

The company had no intangible fixed assets as at 31 December 2024 or 31 December 2023.

13. Tangible Assets

Group

	Plant & Machinery	Motor Vehicles	Fixtures & Fittings	Computer Equipment	Total
	£	£	£	£	£
Cost
As at 1 January 2024	5,781	292,689	32,127	24,387	354,984
Additions	-	360,935	-	950	361,885
Disposals	-	(211,652 )	-	(1,312 )	(212,964 )

As at 31 December 2024	5,781	441,972	32,127	24,025	503,905

Depreciation
As at 1 January 2024	3,180	71,776	29,850	13,096	117,902
Provided during the period	1,157	93,282	1,311	7,751	103,501
Disposals	-	(99,015 )	-	(1,312 )	(100,327 )

As at 31 December 2024	4,337	66,043	31,161	19,535	121,076

Net Book Value
As at 31 December 2024	1,444	375,929	966	4,490	382,829

As at 1 January 2024	2,601	220,913	2,277	11,291	237,082

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Brand Partnership Group Limited

Notes to the Financial Statements (continued)

For The Year Ended 31 December 2024

Company

	Computer Equipment
	£
Cost
As at 1 January 2024	1,280
Additions	950

As at 31 December 2024	2,230

Depreciation
As at 1 January 2024	356
Provided during the period	562

As at 31 December 2024	918

Net Book Value
As at 31 December 2024	1,312

As at 1 January 2024	924

14. Investments

Group

	Listed	Unlisted	Total
	£	£	£
Cost
As at 1 January 2024	4,466,080	300,695	4,766,775
Disposals	(4,602,052 )	-	(4,602,052 )
Revaluations	304,815	-	304,815

As at 31 December 2024	168,843	300,695	469,538

Provision
As at 1 January 2024	-	-	-

As at 31 December 2024	-	-	-

Net Book Value
As at 31 December 2024	168,843	300,695	469,538

As at 1 January 2024	4,466,080	300,695	4,766,775

Company

	Subsidiaries	Unlisted	Total
	£	£	£
Cost
As at 1 January 2024	13,503,075	300,695	13,803,770

As at 31 December 2024	13,503,075	300,695	13,803,770

Provision
As at 1 January 2024	-	-	-

As at 31 December 2024	-	-	-

...CONTINUED

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Brand Partnership Group Limited

Notes to the Financial Statements (continued)

For The Year Ended 31 December 2024

Net Book Value
As at 31 December 2024	13,503,075	300,695	13,803,770

As at 1 January 2024	13,503,075	300,695	13,803,770

Subsidiaries

Details of the group's subsidiaries as at 31 December 2024 are as follows:

Name of undertaking	Registered Office	Class of shares held	Direct holding	Indirect holding
Blue Square Marketing Ltd	Tate House, Watermark Way, Hertford, Herts ,SG13 7TZ	Oridinary	100.00%	-
Engage Pulse Ltd	Tate House, Watermark Way, Hertford, Herts ,SG13 7TZ	Ordinary	100.00%	-
Creative Monster Ltd	Tate House, Watermark Way, Hertford, Herts ,SG13 7TZ	Ordinary	100.00%	-
Space Retail Group Ltd	Tate House, Watermark Way, Hertford, Herts ,SG13 7TZ	Ordinary	100.00%	-
Monster Holding Ltd	Tate House, Watermark Way, Hertford, Herts ,SG13 7TZ	Ordinary	100.00%	-
BX Ventures Ltd	Tate House, Watermark Way, Hertford, Herts ,SG13 7TZ	Ordinary	75.00%	-
Get Mission Ltd	Tate House, Watermark Way, Hertford, Herts ,SG13 7TZ	Ordinary	-	75.00%

The aggregate capital and reserves and the result for the year of the subsidiaries listed above was as follows:

	Capital and Reserves	Profit/(loss)
	£	£
Blue Square Marketing Ltd	4,035,082	(5,107,653 )
Engage Pulse Ltd	115,091	(27,427 )
Creative Monster Ltd	161,838	(22,573 )
Space Retail Group Ltd	(6,918 )	(526 )
Monster Holding Ltd	95,829	-
BX Ventures Ltd	(78,440 )	(78,540 )
Get Mission Ltd	(74,109 )	(74,110 )

The loss from Blue Square Marketing Ltd is after deducting £6,200,000 loan written off. This was written off between group companies and has no effect on these consolidated financial statements.

15. Stocks

	2024	2023
	£	£
Stock	66,771	139,923

16. Debtors

	Group		Company
	2024	2023	2024	2023
	£	£	£	£
Due within one year
Trade debtors	1,106,990	1,356,768	-	-
Amounts owed by group undertakings	-	7,740	476,139	143,657
Other debtors	1,871,528	2,462,229	294,915	187,617

	2,978,518	3,826,737	771,054	331,274

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Brand Partnership Group Limited

Notes to the Financial Statements (continued)

For The Year Ended 31 December 2024

17. Creditors: Amounts Falling Due Within One Year

	Group		Company
	2024	2023	2024	2023
	£	£	£	£
Trade creditors	586,798	410,987	3,300	1
Bank loans and overdrafts	13	16	-	-
Other loans	-	5,280,000	-	-
Amounts owed to group undertakings	-	7,740	1,235,463	6,900,967
Other creditors	142,773	233,662	-	-
Corporation tax	133,501	30,014	2	16,588
Taxation and social security	1,324,791	850,308	17,826	30,894
Accruals and deferred income	1,869,899	1,172,726	42,689	19,129

	4,057,775	7,985,453	1,299,280	6,967,579

18. Deferred Taxation

The provision for deferred tax is made up as follows:

	Group		Company
	2024	2023	2024	2023
	£	£	£	£
Other timing differences	52,325	74,942	328	231

19. Provisions for Liabilities

Group
	Deferred Tax	Total
	£	£
As at 1 January 2024	74,942	74,942
Reversals	(22,617 )	(22,617)

Balance at 31 December 2024	52,325	52,325

Company
	Deferred Tax	Total
	£	£
As at 1 January 2024	231	231
Additions	97	97

Balance at 31 December 2024	328	328

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Brand Partnership Group Limited

Notes to the Financial Statements (continued)

For The Year Ended 31 December 2024

20. Share Capital

	2024	2023
Allotted, called up and fully paid	£	£
150 Ordinary A shares of £ 1.00 each	150	150
225 Ordinary B shares of £ 1.00 each	225	225
21 Ordinary C shares of £ 1.00 each	21	21

	396	396

There are three classes of ordinary shares in issue. There are no restrictions on the distribution

of dividends and the repayment of capital for the A & B shares other than Ordinary A shares are

restricted to 40% & the ordinary B shares to 60% in all respects.C Shares are non voting , they are

entitled to a return of capital restricted to 60% together with B shares as if they were one class.

21. Other Commitments

The total of future minimum lease payments under non-cancellable operating leases are as following:

	2024	2023
	£	£
Not later than one year	648,314	1,330,446
Later than one year and not later than five years	389,687	681,939
Later than five years	317,775	402,515

	1,355,776	2,414,900

22. Pension Commitments

The group operates a defined contribution pension scheme. The assets of the scheme are held separately from those of the group in an independently administered fund.

During the year the charge to the profit and loss account in respect of defined contribution schemes was £532,699 (2023: £699,577).

At the balance sheet date contributions of £88,636 (2023: £77,528) were due to the fund and are included in creditors.

23. Dividends

	2024	2023
	£	£
On equity shares:
Interim dividend paid	100,000	67,941

24. Non-Controlling Interest

Non-controlling interests represents accumulated comprehensive income for the year end , after deduction of dividends attributable to minority shareholders of the group subsidiaries.

25. Related Party Disclosures

The loan of £5,280,000 was repaid during the year. This was paid to a director of the company.Interest is incurred on the loan at 3% over base rate. During the year interest was incurred of £123,906 (2023:£375,827) During the year consultancy of £509,000 (2023:£125,000 )was incurred under normal market conditions with a private limited company that is controlled by a director.The balance owing at 31st December 2024 was nil (2023:nil).

26. Controlling Parties

The company's ultimate controlling party is Andrew Leaver by virtue of their interest in the share capital of the company.

Page 28