| REGISTERED NUMBER: 10457037 (England and Wales) |
| Group Strategic Report, Report of the Director and |
| Consolidated Financial Statements |
| for the Period 1 April 2024 to 31 December 2024 |
| for |
| Survival Of The Fittest Limited |
| REGISTERED NUMBER: 10457037 (England and Wales) |
| Group Strategic Report, Report of the Director and |
| Consolidated Financial Statements |
| for the Period 1 April 2024 to 31 December 2024 |
| for |
| Survival Of The Fittest Limited |
| Survival Of The Fittest Limited (Registered number: 10457037) |
| Contents of the Consolidated Financial Statements |
| for the Period 1 April 2024 to 31 December 2024 |
| Page |
| Company Information | 1 |
| Group Strategic Report | 2 |
| Report of the Director | 4 |
| Report of the Independent Auditors | 5 |
| Consolidated Income Statement | 9 |
| Consolidated Other Comprehensive Income | 10 |
| Consolidated Balance Sheet | 11 |
| Company Balance Sheet | 12 |
| Consolidated Statement of Changes in Equity | 13 |
| Company Statement of Changes in Equity | 14 |
| Consolidated Cash Flow Statement | 15 |
| Notes to the Consolidated Cash Flow Statement | 16 |
| Notes to the Consolidated Financial Statements | 17 |
| Survival Of The Fittest Limited |
| Company Information |
| for the Period 1 April 2024 to 31 December 2024 |
| DIRECTOR: |
| REGISTERED OFFICE: |
| REGISTERED NUMBER: |
| SENIOR STATUTORY AUDITOR: | Susan Ambrose FCCA FCA |
| AUDITORS: |
| Chartered Accountants and Statutory Auditor |
| 1 Minster Court |
| Tuscam Way |
| Camberley |
| Surrey |
| GU15 3YY |
| ACCOUNTANTS: |
| 7 High Street |
| Windsor |
| Berkshire |
| SL4 1LD |
| Survival Of The Fittest Limited (Registered number: 10457037) |
| Group Strategic Report |
| for the Period 1 April 2024 to 31 December 2024 |
| The director presents his strategic report of the company and the group for the period 1 April 2024 to 31 December 2024. |
| REVIEW OF BUSINESS |
| The director is satisfied with the financial results in terms of turnover and profitability along with the healthy balance sheet at the year end. Trading cash generation has continued to be strong. |
| The group's core focus is to supply construction materials into the B2B market. Professional trade account managers develop close relationships with customers to provide unrivalled support and availability through cash and credit account options. |
| Financial overview |
Year |
9 months to 31/12/2024 |
31/03/2024 |
31/03/2023 |
| Turnover | £23.2 million | £31.2 million | £35.5 million |
| Operating profit before taxation | (£0.3) million | £(0.1 million | ) | £1.7 million |
| Cash at bank | £2.926 million | £2.921 million | £5.902 million |
| Net current assets | £3.543 million | £5.214 million | £5.421 million |
| Trading year |
| After internal review we made the decision to change our financial year to match the calendar year, aligning us seasonally and strategically with the wider construction industry. Continued investment went into the sales team & digital infrastructure whilst digital advertising spend costs were scaled back considerably in line with the improved strategic direction of the company. Reacting quickly and resiliently to market challenges has been at the forefront of our offering. This has enabled us to weather the well-documented difficult trading conditions that have been seen particularly in the construction industry. The strong balance sheet and healthy cash reserves have allowed us to invest in and launch a market leading ERP system and website, preparing us for a recovery in market conditions. |
| Future developments |
| At present we are focused on developing our core skills, supporting our trade customers with best-in-class procurement services. Moving away from the B2C market & streamlining our product range allows us to deliver what matters most to our customers. As the wider macroeconomic outlook improves, we will be well positioned to take advantage of opportunities this throws up, having a strong balance sheet and cash resources to invest in our people and the business to be able to serve more of our core customer base. |
| Results |
| The results for the year are set out on page 9. |
| Survival Of The Fittest Limited (Registered number: 10457037) |
| Group Strategic Report |
| for the Period 1 April 2024 to 31 December 2024 |
| PRINCIPAL RISKS AND UNCERTAINTIES |
| Financial risk management objective |
| The group uses various financial instruments including loans between group members, cash and other items, such as trade debtors and trade creditors that arise directly from its operations. The main purpose of these financial instruments is to maintain finance for the group's operations. |
| The existence of these financial instruments exposes the group to a number of financial risks, which are described in more detail below. |
| The main risks are cash flow, credit risk and liquidity risk. The directors review and agree policies for managing each of these risks and they are summarised as follows. These policies have remained unchanged from previous years. |
| Liquidity risk |
| The group seeks to manage financial risk by ensuring sufficient liquidity is available to meet foreseeable needs and to invest cash assets safely and profitably. |
| Credit risk |
| The group's principal financial assets are cash and trade debtors. The credit risk associated with the cash is limited as the counterparties are commercial banks. The group maintained a high percentage of cash sale transactions which along with strict credit control procedures coupled with a credit insurance policy has ensured that the group is well capitalised. |
| Cash flow risk |
| The director continually monitors the cash balance and cash flow forecasts to mitigate cash flow risk and to ensure that a suitable level of liquid funds are available at all times. |
| ON BEHALF OF THE BOARD: |
| Survival Of The Fittest Limited (Registered number: 10457037) |
| Report of the Director |
| for the Period 1 April 2024 to 31 December 2024 |
| The director presents his report with the financial statements of the company and the group for the period 1 April 2024 to 31 December 2024. |
| DIVIDENDS |
| Interim dividends of £1,299,996 were declared during the period from 1 April 2024 to 31 December 2024. |
| The director recommends that no final dividends be paid. |
| DIRECTOR |
| INFORMATION IN THE STRATEGIC REPORT |
| Information relating to future developments and principal risks and uncertainties is shown in the Strategic Report, under s414C(11) of the Companies Act 2006. |
| STATEMENT OF DIRECTOR'S RESPONSIBILITIES |
| The director is responsible for preparing the Group Strategic Report, the Report of the Director and the financial statements in accordance with applicable law and regulations. |
| Company law requires the director to prepare financial statements for each financial year. Under that law the director has elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the director must not approve the financial statements unless he is satisfied that they give a true and fair view of the state of affairs of the company and the group and of the profit or loss of the group for that period. In preparing these financial statements, the director is required to: |
| - | select suitable accounting policies and then apply them consistently; |
| - | make judgements and accounting estimates that are reasonable and prudent; |
| - | prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business. |
| The director is responsible for keeping adequate accounting records that are sufficient to show and explain the company's and the group's transactions and disclose with reasonable accuracy at any time the financial position of the company and the group and enable him to ensure that the financial statements comply with the Companies Act 2006. He is also responsible for safeguarding the assets of the company and the group and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities. |
| STATEMENT AS TO DISCLOSURE OF INFORMATION TO AUDITORS |
| So far as the director is aware, there is no relevant audit information (as defined by Section 418 of the Companies Act 2006) of which the group's auditors are unaware, and he has taken all the steps that he ought to have taken as a director in order to make himself aware of any relevant audit information and to establish that the group's auditors are aware of that information. |
| ON BEHALF OF THE BOARD: |
| Report of the Independent Auditors to the Members of |
| Survival Of The Fittest Limited |
| Opinion |
| We have audited the financial statements of Survival Of The Fittest Limited (the 'parent company') and its subsidiaries (the 'group') for the period ended 31 December 2024 which comprise the Consolidated Income Statement, Consolidated Other Comprehensive Income, Consolidated Balance Sheet, Company Balance Sheet, Consolidated Statement of Changes in Equity, Company Statement of Changes in Equity, Consolidated Cash Flow Statement and Notes to the Consolidated Cash Flow Statement, Notes to the Financial Statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice). |
| In our opinion the financial statements: |
| - | give a true and fair view of the state of the group's and of the parent company affairs as at 31 December 2024 and of the group's loss for the period then ended; |
| - | have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and |
| - | have been prepared in accordance with the requirements of the Companies Act 2006. |
| Basis for opinion |
| We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the group in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC's Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion. |
| Conclusions relating to going concern |
| In auditing the financial statements, we have concluded that the director's use of the going concern basis of accounting in the preparation of the financial statements is appropriate. |
| Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the group's and the parent company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue. |
| Our responsibilities and the responsibilities of the director with respect to going concern are described in the relevant sections of this report. |
| Other information |
| The director is responsible for the other information. The other information comprises the information in the Group Strategic Report and the Report of the Director, but does not include the financial statements and our Report of the Auditors thereon. |
| Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. |
| In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard. |
| Opinions on other matters prescribed by the Companies Act 2006 |
| In our opinion, based on the work undertaken in the course of the audit: |
| - | the information given in the Group Strategic Report and the Report of the Director for the financial year for which the financial statements are prepared is consistent with the financial statements; and |
| - | the Group Strategic Report and the Report of the Director have been prepared in accordance with applicable legal requirements. |
| Report of the Independent Auditors to the Members of |
| Survival Of The Fittest Limited |
| Matters on which we are required to report by exception |
| In the light of the knowledge and understanding of the group and the parent company and its environment obtained in the course of the audit, we have not identified material misstatements in the Group Strategic Report or the Report of the Director. |
| We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our opinion: |
| - | adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received from branches not visited by us; or |
| - | the parent company financial statements are not in agreement with the accounting records and returns; or |
| - | certain disclosures of director's remuneration specified by law are not made; or |
| - | we have not received all the information and explanations we require for our audit. |
| Responsibilities of director |
| As explained more fully in the Statement of Director's Responsibilities set out on page four, the director is responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the director determines necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error. |
| In preparing the financial statements, the director is responsible for assessing the group's and the parent company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the director either intends to liquidate the group or the parent company or to cease operations, or has no realistic alternative but to do so. |
| Report of the Independent Auditors to the Members of |
| Survival Of The Fittest Limited |
| Auditors' responsibilities for the audit of the financial statements |
| Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue a Report of the Auditors that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements. |
| The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below: |
| In identifying and assessing risks of material misstatement in respect of irregularities, including fraud and |
| non-compliance with laws and regulations, we considered the following: |
| - The nature of the industry and sector the company is in. Its control environment and business performance including |
| the design of the companies policies, key drivers for the director's remuneration and staff bonus levels; |
| - Results of our enquiries of management about their own identification and assessment of the risks of irregularities; |
| - Any matters we identified having obtained and reviewed the company's documentation of their policies and procedures relating to: |
| - identifying, evaluating and complying with laws and regulations and whether they were aware of any instances of |
| noncompliance; |
| - detecting and responding to the risks of fraud and whether they have knowledge of any actual, suspected or alleged fraud; and |
| - the internal controls established to mitigate risks of fraud or non-compliance with laws and regulations; |
| - The matters discussed among the audit engagement team regarding how and where fraud might occur in the financial statements and any potential indicators of fraud. |
| As a result of these procedures, we considered the opportunities and incentives that may exist within the organisation for fraud. In common with all audits under ISAs (UK), we are also required to perform specific procedures to respond to the risk of management override. |
| Our procedures to respond to risks identified included the following: |
| - Enquiries of management and staff including concerning actual and potential litigation and claims and any instances of non-compliance with laws. |
| - Performing analytical procedures to identify any unusual or unexpected relationships that may indicate risks of material misstatement due to fraud; |
| - Obtaining an understanding of provisions and holding discussions with management to understand the basis of recognition or non-recognition of provisions; and |
| - In addressing the risk of fraud through management override of controls, testing the appropriateness of journal entries and other adjustments; checking internal controls are being followed are per company policy and assessing suitability; assessing the judgements made in making accounting estimates; and evaluating the business rationale of any significant transactions that are unusual or outside the normal course of business. |
| There are inherent limitations in the audit procedures described above. We are less likely to become aware of instances of non-compliance with laws and regulations that are not closely related to events and transactions reflected in the financial statements. Also, the risk of not detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for example, forgery or intentional misrepresentations, or through collusion. |
| A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at www.frc.org.uk/auditorsresponsibilities. This description forms part of our Report of the Auditors. |
| Report of the Independent Auditors to the Members of |
| Survival Of The Fittest Limited |
| Use of our report |
| This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in a Report of the Auditors and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed. |
| for and on behalf of |
| Chartered Accountants and Statutory Auditor |
| 1 Minster Court |
| Tuscam Way |
| Camberley |
| Surrey |
| GU15 3YY |
| Survival Of The Fittest Limited (Registered number: 10457037) |
| Consolidated Income Statement |
| for the Period 1 April 2024 to 31 December 2024 |
| Period |
| 1.4.24 |
| to | Year Ended |
| 31.12.24 | 31.3.24 |
| Notes | £ | £ |
| TURNOVER | 23,178,000 | 31,197,339 |
| Cost of sales | (18,825,516 | ) | (25,015,762 | ) |
| GROSS PROFIT | 4,352,484 | 6,181,577 |
| Administrative expenses | (4,825,545 | ) | (6,413,517 | ) |
| (473,061 | ) | (231,940 | ) |
| Other operating income | - | 37 |
| OPERATING LOSS | 4 | (473,061 | ) | (231,903 | ) |
| Interest receivable and similar income | 138,005 | 111,712 |
| LOSS BEFORE TAXATION | (335,056 | ) | (120,191 | ) |
| Tax on loss | 5 | 7,502 | 19,782 |
| LOSS FOR THE FINANCIAL PERIOD | ( |
) | ( |
) |
| Loss attributable to: |
| Owners of the parent | (327,554 | ) | (100,408 | ) |
| Non-controlling interests | - | (1 | ) |
| (327,554 | ) | (100,409 | ) |
| Survival Of The Fittest Limited (Registered number: 10457037) |
| Consolidated Other Comprehensive Income |
| for the Period 1 April 2024 to 31 December 2024 |
| Period |
| 1.4.24 |
| to | Year Ended |
| 31.12.24 | 31.3.24 |
| Notes | £ | £ |
| LOSS FOR THE PERIOD | (327,554 | ) | (100,409 | ) |
| OTHER COMPREHENSIVE INCOME | - | - |
| TOTAL COMPREHENSIVE INCOME FOR THE PERIOD |
(327,554 |
) |
(100,409 |
) |
| Total comprehensive income attributable to: |
| Owners of the parent | (327,554 | ) | (100,408 | ) |
| Non-controlling interests | - | (1 | ) |
| (327,554 | ) | (100,409 | ) |
| Survival Of The Fittest Limited (Registered number: 10457037) |
| Consolidated Balance Sheet |
| 31 December 2024 |
| 31.12.24 | 31.3.24 |
| Notes | £ | £ |
| FIXED ASSETS |
| Intangible assets | 8 | 490,556 | 384,721 |
| Tangible assets | 9 | 116,016 | 186,839 |
| Investments | 10 | - | - |
| 606,572 | 571,560 |
| CURRENT ASSETS |
| Debtors | 11 | 4,505,041 | 6,631,739 |
| Investments | 12 | 100,000 | 100,000 |
| Cash at bank | 2,926,257 | 2,921,190 |
| 7,531,298 | 9,652,929 |
| CREDITORS |
| Amounts falling due within one year | 13 | (3,987,719 | ) | (4,439,286 | ) |
| NET CURRENT ASSETS | 3,543,579 | 5,213,643 |
| TOTAL ASSETS LESS CURRENT LIABILITIES |
4,150,151 |
5,785,203 |
| PROVISIONS FOR LIABILITIES | 15 | - | (7,502 | ) |
| NET ASSETS | 4,150,151 | 5,777,701 |
| CAPITAL AND RESERVES |
| Called up share capital | 16 | 1,204 | 1,204 |
| Retained earnings | 17 | 4,148,940 | 5,776,490 |
| 4,150,144 | 5,777,694 |
| NON-CONTROLLING INTERESTS | 18 | 7 | 7 |
| TOTAL EQUITY | 4,150,151 | 5,777,701 |
| The financial statements were approved by the director and authorised for issue on 30 September 2025 and were signed by: |
| Mr P C Lidgerton - Director |
| Survival Of The Fittest Limited (Registered number: 10457037) |
| Company Balance Sheet |
| 31 December 2024 |
| 31.12.24 | 31.3.24 |
| Notes | £ | £ |
| FIXED ASSETS |
| Intangible assets | 8 |
| Tangible assets | 9 |
| Investments | 10 |
| CURRENT ASSETS |
| Debtors | 11 |
| Cash at bank |
| CREDITORS |
| Amounts falling due within one year | 13 | ( |
) | ( |
) |
| NET CURRENT (LIABILITIES)/ASSETS | ( |
) |
| TOTAL ASSETS LESS CURRENT LIABILITIES |
| CAPITAL AND RESERVES |
| Called up share capital | 16 |
| Retained earnings | 17 |
| Company's profit for the financial year | 7,286 | 1,407,875 |
| The financial statements were approved by the director and authorised for issue on |
| Survival Of The Fittest Limited (Registered number: 10457037) |
| Consolidated Statement of Changes in Equity |
| for the Period 1 April 2024 to 31 December 2024 |
| Called up |
| share | Retained | Non-controlling | Total |
| capital | earnings | Total | interests | equity |
| £ | £ | £ | £ | £ |
| Balance at 1 April 2023 | 1,204 | 5,876,898 | 5,878,102 | 8 | 5,878,110 |
| Changes in equity |
| Total comprehensive income | - | (100,408 | ) | (100,408 | ) | (1 | ) | (100,409 | ) |
| Balance at 31 March 2024 | 1,204 | 5,776,490 | 5,777,694 | 7 | 5,777,701 |
| Changes in equity |
| Total comprehensive income | - | (327,554 | ) | (327,554 | ) | - | (327,554 | ) |
| Dividends | - | (1,299,996 | ) | (1,299,996 | ) | - | (1,299,996 | ) |
| Balance at 31 December 2024 | 1,204 | 4,148,940 | 4,150,144 | 7 | 4,150,151 |
| Survival Of The Fittest Limited (Registered number: 10457037) |
| Company Statement of Changes in Equity |
| for the Period 1 April 2024 to 31 December 2024 |
| Called up |
| share | Retained | Total |
| capital | earnings | equity |
| £ | £ | £ |
| Balance at 1 April 2023 |
| Changes in equity |
| Total comprehensive income | - |
| Balance at 31 March 2024 |
| Changes in equity |
| Dividends | - | ( |
) | ( |
) |
| Total comprehensive income | - |
| Balance at 31 December 2024 |
| Survival Of The Fittest Limited (Registered number: 10457037) |
| Consolidated Cash Flow Statement |
| for the Period 1 April 2024 to 31 December 2024 |
| Period |
| 1.4.24 |
| to | Year Ended |
| 31.12.24 | 31.3.24 |
| Notes | £ | £ |
| Cash flows from operating activities |
| Cash generated from operations | 1 | 191,405 | (1,310,910 | ) |
| Tax paid | (3,610 | ) | (183,912 | ) |
| Net cash from operating activities | 187,795 | (1,494,822 | ) |
| Cash flows from investing activities |
| Purchase of intangible fixed assets | (242,491 | ) | (282,183 | ) |
| Purchase of tangible fixed assets | - | (13,529 | ) |
| Sale of tangible fixed assets | 39,259 | - |
| Sale of fixed asset investments | - | 150,140 |
| Purchase of current asset investments | - | (100,000 | ) |
| Interest received | 138,005 | 111,712 |
| Net cash from investing activities | (65,227 | ) | (133,860 | ) |
| Cash flows from financing activities |
| Amount introduced by directors | 1,239,996 | - |
| Amount withdrawn by directors | (57,501 | ) | (1,352,153 | ) |
| Equity dividends paid | (1,299,996 | ) | - |
| Net cash from financing activities | (117,501 | ) | (1,352,153 | ) |
| Increase/(decrease) in cash and cash equivalents | 5,067 | (2,980,835 | ) |
| Cash and cash equivalents at beginning of period |
2 |
2,921,190 |
5,902,025 |
| Cash and cash equivalents at end of period |
2 |
2,926,257 |
2,921,190 |
| Survival Of The Fittest Limited (Registered number: 10457037) |
| Notes to the Consolidated Cash Flow Statement |
| for the Period 1 April 2024 to 31 December 2024 |
| 1. | RECONCILIATION OF LOSS BEFORE TAXATION TO CASH GENERATED FROM OPERATIONS |
| Period |
| 1.4.24 |
| to | Year Ended |
| 31.12.24 | 31.3.24 |
| £ | £ |
| Loss before taxation | (335,056 | ) | (120,191 | ) |
| Depreciation charges | 161,954 | 67,353 |
| Loss/(profit) on disposal of fixed assets | 6,266 | (105 | ) |
| Finance income | (138,005 | ) | (111,712 | ) |
| (304,841 | ) | (164,655 | ) |
| Decrease in trade and other debtors | 947,813 | 255,387 |
| Decrease in trade and other creditors | (451,567 | ) | (1,401,642 | ) |
| Cash generated from operations | 191,405 | (1,310,910 | ) |
| 2. | CASH AND CASH EQUIVALENTS |
| The amounts disclosed on the Cash Flow Statement in respect of cash and cash equivalents are in respect of these Balance Sheet amounts: |
| Period ended 31 December 2024 |
| 31.12.24 | 1.4.24 |
| £ | £ |
| Cash and cash equivalents | 2,926,257 | 2,921,190 |
| Year ended 31 March 2024 |
| 31.3.24 | 1.4.23 |
| £ | £ |
| Cash and cash equivalents | 2,921,190 | 5,902,025 |
| 3. | ANALYSIS OF CHANGES IN NET FUNDS |
| At 1.4.24 | Cash flow | At 31.12.24 |
| £ | £ | £ |
| Net cash |
| Cash at bank | 2,921,190 | 5,067 | 2,926,257 |
| 2,921,190 | 5,067 | 2,926,257 |
| Liquid resources |
| Current asset investments | 100,000 | - | 100,000 |
| 100,000 | - | 100,000 |
| Total | 3,021,190 | 5,067 | 3,026,257 |
| Survival Of The Fittest Limited (Registered number: 10457037) |
| Notes to the Consolidated Financial Statements |
| for the Period 1 April 2024 to 31 December 2024 |
| 1. | STATUTORY INFORMATION |
| Survival Of The Fittest Limited is a |
| The presentation currency of the financial statements is the Pound Sterling (£). |
| 2. | ACCOUNTING POLICIES |
| Basis of preparing the financial statements |
| The year end has been shortened to bring it in line with the calender year. As a result the comparatives, including the notes, are not entirely comparable. |
| Basis of consolidation |
| The consolidated accounts incorporate the accounts of all subsidiary undertakings (except for Eco Timber Limited) made up to the balance sheet date prepared in accordance with the group's accounting policies. The acquisition method of accounting is used to consolidate the results of subsidiaries within the group. Any goodwill arising on consolidation is written off in equal instalments over its useful economic life. |
| Eco Timber Limited has been excluded from consolidation on the basis that its activity ceased trading in 2023 and the company was dissolved on 2 May 2023. |
| BuildHQ Ltd has also been excluded on the basis that it did not trade and was dissolved on 7 January 2025. |
| Turnover |
| Turnover is measured at the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes. |
| Revenue is recognised when the purchases have been sourced. |
| Other income |
| Dividends from associated companies are recognised when the shareholder's right to receive payment is established. |
| Interest income is calculated monthly and recognised in full at the end of each month. |
| Goodwill |
| Goodwill, being the amount paid in connection with the acquisition of a business in 2022, is being amortised evenly over its estimated useful life of 5 years. |
| Intangible assets |
| Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost less estimated residual value, after taking account of any impairment losses. |
| All assets are amortised over their useful lives as follows: |
| Licences | - 20 years |
| Expenditure on software and website development is charged to the Consolidated Income Statement in the year in which it is incurred with the exception of expenditure incurred in respect of the development of major new systems. In this case, costs are capitalised on the basis that they can be demonstrated to generate future economic benefits that are attributable to the asset. Such expenditure is capitalised and amortised straight line, from the start of use, over the estimated useful life of the asset. |
| Useful lives range from three to ten years. |
| Amortisation is included in administrative expenses in the Consolidated Income Statement. |
| Survival Of The Fittest Limited (Registered number: 10457037) |
| Notes to the Consolidated Financial Statements - continued |
| for the Period 1 April 2024 to 31 December 2024 |
| 2. | ACCOUNTING POLICIES - continued |
| Tangible fixed assets |
| Short leasehold | - |
| Fixtures and fittings | - |
| Motor vehicles | - |
| Computer equipment | - |
| Investments in associates |
| Investments in subsidiaries, associates and others are recognised at cost less impairment. |
| Current asset investments |
| Current asset investments with a maturity of less than one year are measured at cost. |
| Taxation |
| Taxation for the period comprises current and deferred tax. Tax is recognised in the Consolidated Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity. |
| Current or deferred taxation assets and liabilities are not discounted. |
| Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date. |
| Deferred tax |
| Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date. |
| Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the period end and that are expected to apply to the reversal of the timing difference. |
| Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. |
| Foreign currencies |
| Assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate of exchange ruling at the date of transaction. Exchange differences are taken into account in arriving at the operating result. |
| Pension costs |
| One of the subsidiaries operates a defined contribution pension scheme, and occasionally companies contribute to privately administered schemes. Contributions are charged to the Consolidated Income Statement in the period to which they relate. |
| Hire purchase and operating leases |
| Assets obtained under hire purchase contracts and finance leases are capitalised as tangible assets and depreciated over the shorter of the lease term and their useful lives. Obligations under such agreements are included in creditors net of the finance charge allocated to future periods. The finance element of the rental payment is charged to the Consolidated Income Statement so as to produce a constant periodic rate of charge on the net obligation outstanding in each period. |
| Rentals payable under operating leases are charged against income on a straight line basis over the lease term. |
| Survival Of The Fittest Limited (Registered number: 10457037) |
| Notes to the Consolidated Financial Statements - continued |
| for the Period 1 April 2024 to 31 December 2024 |
| 2. | ACCOUNTING POLICIES - continued |
| Judgements in applying accounting policies |
| In preparing these financial statements, the directors have made the following judgements: |
| To determine whether leases entered into by the company are operating or finance leases. These decisions depend on an assessment of whether the risks and rewards of ownership have been transferred from the lessor to the lessee on a lease by lease basis. |
| To determine whether there are indicators of impairment of the company's tangible and intangible assets. Factors taken into consideration in reaching a decision include the state of repair and the expected future performance of the asset. |
| To determine whether provisions such as deferred tax or bad debt provision are required. The directors looked at the likelihood of these provisions crystallising by assessing all the information available at the time in determining their decision. |
| Key sources of estimation uncertainties |
| Tangible and intangible fixed assets are depreciated over their estimated useful lives taking into account residual values where appropriate. The actual lives may depend on a number of factors including technological innovations, product life cycles and replacement policies. (See note 9). |
| The directors make an estimate of recoverable value of trade and other debtors. When assessing impairment, the directors consider factors including the current credit rating of the debtor, the ageing profile and historical experience. |
| 3. | EMPLOYEES AND DIRECTORS |
| Period |
| 1.4.24 |
| to | Year Ended |
| 31.12.24 | 31.3.24 |
| £ | £ |
| Wages and salaries | 2,717,468 | 3,261,434 |
| Social security costs | 244,705 | 359,379 |
| Other pension costs | 29,121 | 51,337 |
| 2,991,294 | 3,672,150 |
| The average number of employees during the period was as follows: |
| Period |
| 1.4.24 |
| to | Year Ended |
| 31.12.24 | 31.3.24 |
| Director | 1 | 1 |
| Administration | 10 | 10 |
| Operations | 46 | 59 |
| Period |
| 1.4.24 |
| to | Year Ended |
| 31.12.24 | 31.3.24 |
| £ | £ |
| Director's remuneration | 564,919 | 12,488 |
| Survival Of The Fittest Limited (Registered number: 10457037) |
| Notes to the Consolidated Financial Statements - continued |
| for the Period 1 April 2024 to 31 December 2024 |
| 3. | EMPLOYEES AND DIRECTORS - continued |
| Information regarding the highest paid director for the period ended 31 December 2024 is as follows: |
| Period |
| 1.4.24 |
| to |
| 31.12.24 |
| £ |
| Emoluments etc | 564,919 |
| 4. | OPERATING LOSS |
| The operating loss is stated after charging/(crediting): |
| Period |
| 1.4.24 |
| to | Year Ended |
| 31.12.24 | 31.3.24 |
| £ | £ |
| Depreciation - owned assets | 25,298 | 59,891 |
| Loss/(profit) on disposal of fixed assets | 6,266 | (105 | ) |
| Goodwill amortisation | 5,500 | - |
| Computer software amortisation | 131,156 | 7,462 |
| Auditors' remuneration | 24,344 | 18,480 |
| Foreign exchange differences | 4 | 124 |
| 5. | TAXATION |
| Analysis of the tax credit |
| The tax credit on the loss for the period was as follows: |
| Period |
| 1.4.24 |
| to | Year Ended |
| 31.12.24 | 31.3.24 |
| £ | £ |
| Current tax: |
| UK corporation tax | - | 13,726 |
| Under provision in prior year | - | (4,613 | ) |
| Total current tax | - | 9,113 |
| Deferred tax | (7,502 | ) | (28,895 | ) |
| Tax on loss | (7,502 | ) | (19,782 | ) |
| Survival Of The Fittest Limited (Registered number: 10457037) |
| Notes to the Consolidated Financial Statements - continued |
| for the Period 1 April 2024 to 31 December 2024 |
| 5. | TAXATION - continued |
| Reconciliation of total tax credit included in profit and loss |
| The tax assessed for the period is higher than the standard rate of corporation tax in the UK. The difference is explained below: |
| Period |
| 1.4.24 |
| to | Year Ended |
| 31.12.24 | 31.3.24 |
| £ | £ |
| Loss before tax | (335,056 | ) | (120,191 | ) |
| Loss multiplied by the standard rate of corporation tax in the UK of 25 % (2024 - 25 %) |
(83,764 |
) |
(30,048 |
) |
| Effects of: |
| Expenses not deductible for tax purposes | 22,109 | (2,363 | ) |
| Depreciation in excess of capital allowances | 16,192 | 46,780 |
| Movement in deferred tax | (7,502 | ) | (28,895 | ) |
| Other adjustment | 45,463 | (5,256 | ) |
| Total tax credit | (7,502 | ) | (19,782 | ) |
| 6. | INDIVIDUAL INCOME STATEMENT |
| As permitted by Section 408 of the Companies Act 2006, the Income Statement of the parent company is not presented as part of these financial statements. |
| 7. | DIVIDENDS |
Period1.4.24t o31.12.24 |
Year Ended 31.3.24 |
| £ | £ |
| Ordinary shares of £1 each |
| Interim | 1,299,996 | - |
| 1,299,996 | - |
| Survival Of The Fittest Limited (Registered number: 10457037) |
| Notes to the Consolidated Financial Statements - continued |
| for the Period 1 April 2024 to 31 December 2024 |
| 8. | INTANGIBLE FIXED ASSETS |
| Group |
| Patents |
| and | Computer |
| Goodwill | licences | software | Totals |
| £ | £ | £ | £ |
| COST |
| At 1 April 2024 | 10,000 | 100,000 | 282,183 | 392,183 |
| Additions | - | - | 242,491 | 242,491 |
| At 31 December 2024 | 10,000 | 100,000 | 524,674 | 634,674 |
| AMORTISATION |
| At 1 April 2024 | - | - | 7,462 | 7,462 |
| Amortisation for period | 5,500 | - | 131,156 | 136,656 |
| At 31 December 2024 | 5,500 | - | 138,618 | 144,118 |
| NET BOOK VALUE |
| At 31 December 2024 | 4,500 | 100,000 | 386,056 | 490,556 |
| At 31 March 2024 | 10,000 | 100,000 | 274,721 | 384,721 |
| 9. | TANGIBLE FIXED ASSETS |
| Group |
| Fixtures |
| Short | and | Motor | Computer |
| leasehold | fittings | vehicles | equipment | Totals |
| £ | £ | £ | £ | £ |
| COST |
| At 1 April 2024 | 141,735 | 23,545 | 123,181 | 63,842 | 352,303 |
| Disposals | - | - | (61,991 | ) | - | (61,991 | ) |
| At 31 December 2024 | 141,735 | 23,545 | 61,190 | 63,842 | 290,312 |
| DEPRECIATION |
| At 1 April 2024 | 68,893 | 21,588 | 34,633 | 40,350 | 165,464 |
| Charge for period | 10,630 | 728 | 8,067 | 5,873 | 25,298 |
| Eliminated on disposal | - | - | (16,466 | ) | - | (16,466 | ) |
| At 31 December 2024 | 79,523 | 22,316 | 26,234 | 46,223 | 174,296 |
| NET BOOK VALUE |
| At 31 December 2024 | 62,212 | 1,229 | 34,956 | 17,619 | 116,016 |
| At 31 March 2024 | 72,842 | 1,957 | 88,548 | 23,492 | 186,839 |
| 10. | FIXED ASSET INVESTMENTS |
| Company |
| 31.12.24 | 31.3.24 |
| £ | £ |
| Shares in group undertakings |
| Survival Of The Fittest Limited (Registered number: 10457037) |
| Notes to the Consolidated Financial Statements - continued |
| for the Period 1 April 2024 to 31 December 2024 |
| 10. | FIXED ASSET INVESTMENTS - continued |
| Additional information is as follows: |
| Group |
| Investments (neither listed nor unlisted) were as follows: |
| 31.12.24 | 31.3.24 |
| £ | £ |
| Unlisted investment in LLP | 150,000 | 150,000 |
| Impairment | (150,000 | ) | (150,000 | ) |
| - | - |
| Company |
| Shares in |
| group |
| undertakings |
| £ |
| COST |
| At 1 April 2024 |
| and 31 December 2024 |
| NET BOOK VALUE |
| At 31 December 2024 |
| At 31 March 2024 |
| The group or the company's investments at the Balance Sheet date in the share capital of companies include the following: |
| Subsidiaries |
| Registered office: Unit 1 The Pavilions, Ruscombe Business Park, Reading, Berkshire RG10 9NN |
| Nature of business: |
| % |
| Class of shares: | holding |
| 31.12.24 | 31.3.24 |
| £ | £ |
| Aggregate capital and reserves |
| Profit/(loss) for the period/year | ( |
) |
| Registered office: Unit 1 The Pavilions, Ruscombe Business Park, Reading, Berkshire RG10 9NN |
| Nature of business: |
| % |
| Class of shares: | holding |
| 31.12.24 | 31.3.24 |
| £ | £ |
| Aggregate capital and reserves |
| Loss for the period/year | ( |
) | ( |
) |
| Survival Of The Fittest Limited (Registered number: 10457037) |
| Notes to the Consolidated Financial Statements - continued |
| for the Period 1 April 2024 to 31 December 2024 |
| 11. | DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR |
| Group | Company |
| 31.12.24 | 31.3.24 | 31.12.24 | 31.3.24 |
| £ | £ | £ | £ |
| Trade debtors | 3,503,280 | 4,315,204 |
| Other debtors | 19,188 | 571,564 |
| Directors' current accounts | 161,916 | 1,344,411 | 161,916 | 1,344,411 |
| Tax | 51,767 | 48,157 |
| Prepayments and accrued income | 768,890 | 352,403 |
| 4,505,041 | 6,631,739 |
| 12. | CURRENT ASSET INVESTMENTS |
| Group |
| 31.12.24 | 31.3.24 |
| £ | £ |
| Unlisted investments | 100,000 | 100,000 |
| Current asset investments with a maturity of less than one year are measured at cost. |
| 13. | CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR |
| Group | Company |
| 31.12.24 | 31.3.24 | 31.12.24 | 31.3.24 |
| £ | £ | £ | £ |
| Trade creditors | 3,129,697 | 3,203,399 |
| Amounts owed to group undertakings | - | - |
| Tax | 1,846 | 1,846 |
| VAT | 12,795 | 334,341 | - | - |
| Other creditors | 696,226 | 820,339 |
| Accruals and deferred income | 147,155 | 79,361 |
| 3,987,719 | 4,439,286 |
| 14. | LEASING AGREEMENTS |
| Minimum lease payments fall due as follows: |
| Group |
| Non-cancellable operating | leases |
| 31.12.24 | 31.3.24 |
| £ | £ |
| Within one year | 97,009 | 83,260 |
| Between one and five years | 235,035 | 305,546 |
| 332,044 | 388,806 |
| Total operating lease payments made during the period amounted to £60,754 (31.3.24: £62,752). |
| Survival Of The Fittest Limited (Registered number: 10457037) |
| Notes to the Consolidated Financial Statements - continued |
| for the Period 1 April 2024 to 31 December 2024 |
| 15. | PROVISIONS FOR LIABILITIES |
| Group |
| 31.12.24 | 31.3.24 |
| £ | £ |
| Deferred tax | - | 7,502 |
| Group |
| Deferred |
| tax |
| £ |
| Balance at 1 April 2024 | 7,502 |
| Capital allowances in advance | (7,502 | ) |
| Balance at 31 December 2024 | - |
| 16. | CALLED UP SHARE CAPITAL |
| Allotted, issued and fully paid |
Number: |
Class: |
Nominal value: |
Period 1.4.24t o 31.12.2 4 |
Year Ended 31.3.24 |
| £ | £ |
| 1,200 | Ordinary | £1 | 1,200 | 1,200 |
| 1 | A | £1 | 1 | 1 |
| 1 | B | £1 | 1 | 1 |
| 1 | C | £1 | 1 | 1 |
| 1 | D | £1 | 1 | 1 |
| 1,204 | 1,204 |
| All shares have full rights relating to voting, dividends and distributions. |
| 17. | RESERVES |
| Group |
| Retained |
| earnings |
| £ |
| At 1 April 2024 | 5,776,490 |
| Deficit for the period | (327,554 | ) |
| Dividends | (1,299,996 | ) |
| At 31 December 2024 | 4,148,940 |
| Survival Of The Fittest Limited (Registered number: 10457037) |
| Notes to the Consolidated Financial Statements - continued |
| for the Period 1 April 2024 to 31 December 2024 |
| 17. | RESERVES - continued |
| Company |
| Retained |
| earnings |
| £ |
| At 1 April 2024 |
| Profit for the period |
| Dividends | ( |
) |
| At 31 December 2024 |
| 18. | NON-CONTROLLING INTERESTS |
| Non-controlling interests represents Employee "B" shares issued for Building Materials Nationwide Limited. The shares were issued at par on 28 June 2018 and have full rights relating to voting, dividends and distributions. |
| 19. | PENSION COMMITMENTS |
| Included in the Balance Sheet is a pension commitment of £8,152 (31.3.24 : £8,001). |
| 20. | DIRECTOR'S ADVANCES, CREDITS AND GUARANTEES |
| The following advances and credits to a director subsisted during the period ended 31 December 2024 and the year ended 31 March 2024: |
| 31.12.24 | 31.3.24 |
| £ | £ |
| P C Lidgerton |
| Balance outstanding at start of period | 1,344,411 | (7,742 | ) |
| Amounts advanced | 117,501 | 1,352,153 |
| Amounts repaid | (1,299,996 | ) | - |
| Amounts written off | - | - |
| Amounts waived | - | - |
| Balance outstanding at end of period | 161,916 | 1,344,411 |
| Loans from the company in excess of £10,000 are charged interest at HMRC's approved rate. Loans to the company are interest free, unsecured and repayable on demand. |
| 21. | RELATED PARTY DISCLOSURES |
| The company has taken advantage of exemption, under the terms of Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland', not to disclose related party transactions with wholly owned subsidiaries within the group. |
| Transactions between group entities which have been eliminated on consolidation are not disclosed within the financial statements. |
| Intra-group loans are generally interest free, unsecured and repayable on demand. |
| 22. | ULTIMATE CONTROLLING PARTY |
| The controlling party is P C Lidgerton. |
| Survival of the Fittest Limited is the parent company of the largest and smallest group for which consolidated accounts are prepared. A copy of the consolidated accounts may be obtained from the registered office at Unit 1 Ruscombe Business Park, Reading, Berkshire RG10 9NN. |