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REGISTERED NUMBER: 10543152 (England and Wales)
























Unaudited Financial Statements

for the Year Ended 31 December 2024

for

Deluxe Dogs Limited
Deluxe Dogs Limited (Registered number: 10543152)






Contents of the Financial Statements
for the Year Ended 31 December 2024




Page

Company Information 1

Balance Sheet 2

Notes to the Financial Statements 4


Deluxe Dogs Limited

Company Information
for the Year Ended 31 December 2024







DIRECTORS: Ms G O'Connell
N H Friedman





REGISTERED OFFICE: 19 Cavendish Close
London
NW6 7XU





REGISTERED NUMBER: 10543152 (England and Wales)





ACCOUNTANTS: James, Stanley & Co. Limited
1,733 Coventry Road
South Yardley
Birmingham
West Midlands
B26 1DT
Page 1
Deluxe Dogs Limited (Registered number: 10543152)

Balance Sheet
31 December 2024

31.12.24 31.12.23
Notes £    £    £    £   
FIXED ASSETS
Intangible assets 5 2,737 -
Property, plant and equipment 6 24,486 4,451
Investments 7 - 3,000
27,223 7,451

CURRENT ASSETS
Inventories 8 3,009 2,514
Debtors 9 4,765 2,553
Cash at bank 364,952 356,270
372,726 361,337
CREDITORS
Amounts falling due within one year 10 236,635 190,088
NET CURRENT ASSETS 136,091 171,249
TOTAL ASSETS LESS CURRENT
LIABILITIES
163,314
178,700

PROVISIONS FOR LIABILITIES 1,211 1,113
NET ASSETS 162,103 177,587

CAPITAL AND RESERVES
Called up share capital 11 12,500 12,500
Retained earnings 149,603 165,087
SHAREHOLDERS' FUNDS 162,103 177,587

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 December 2024.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 December 2024 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

The notes form part of these financial statements

Page 2
Deluxe Dogs Limited (Registered number: 10543152)

Balance Sheet - continued
31 December 2024


The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 29 September 2025 and were signed on its behalf by:





N H Friedman - Director


The notes form part of these financial statements

Page 3
Deluxe Dogs Limited (Registered number: 10543152)

Notes to the Financial Statements
for the Year Ended 31 December 2024

1. STATUTORY INFORMATION

Deluxe Dogs Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

The presentation currency of the financial statements is the Pound Sterling (£).


2. STATEMENT OF COMPLIANCE

These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. There was no material departure from this standard.

3. ACCOUNTING POLICIES

Basis of preparing the financial statements
The financial statements have been prepared under the historical cost convention.

Preparation of consolidated financial statements
The financial statements contain information about Deluxe Dogs Limited as an individual company and do not contain consolidated financial information as the parent of a group. The company is exempt under Section 399(2A) of the Companies Act 2006 from the requirements to prepare consolidated financial statements.

Turnover
Revenue is measured at the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes.

Intangible assets
Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

Capitalised branding costs are written off over their estimated useful life of eight years.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Plant and machinery - 20% on reducing balance
Motor vehicles - 25% on reducing balance
Computer equipment - 33% on cost

Investments in subsidiaries
Investments in subsidiary undertakings are recognised at cost less impairment.

Stocks
Inventories are valued at the lower of cost and net realisable value, after making due allowance for obsolete and slow moving items.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.


Page 4
Deluxe Dogs Limited (Registered number: 10543152)

Notes to the Financial Statements - continued
for the Year Ended 31 December 2024

3. ACCOUNTING POLICIES - continued
Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Hire purchase and leasing commitments
Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

Loans from directors
As a small entity the company measures a basic financial liability that are loans from directors at transaction price.

4. EMPLOYEES AND DIRECTORS

The average number of employees during the year was NIL (2023 - NIL).

5. INTANGIBLE FIXED ASSETS
Branding
costs
£   
COST
Additions 2,933
At 31 December 2024 2,933
AMORTISATION
Amortisation for year 196
At 31 December 2024 196
NET BOOK VALUE
At 31 December 2024 2,737

Page 5
Deluxe Dogs Limited (Registered number: 10543152)

Notes to the Financial Statements - continued
for the Year Ended 31 December 2024

6. PROPERTY, PLANT AND EQUIPMENT
Plant and Motor Computer
machinery vehicles equipment Totals
£    £    £    £   
COST
At 1 January 2024 5,979 - 1,003 6,982
Additions 2,769 21,018 360 24,147
At 31 December 2024 8,748 21,018 1,363 31,129
DEPRECIATION
At 1 January 2024 1,934 - 597 2,531
Charge for year 1,090 2,627 395 4,112
At 31 December 2024 3,024 2,627 992 6,643
NET BOOK VALUE
At 31 December 2024 5,724 18,391 371 24,486
At 31 December 2023 4,045 - 406 4,451

7. FIXED ASSET INVESTMENTS
Shares in
group
undertakings
£   
COST
At 1 January 2024 3,000
Impairments (3,000 )
At 31 December 2024 -
NET BOOK VALUE
At 31 December 2024 -
At 31 December 2023 3,000

8. INVENTORIES
31.12.24 31.12.23
£    £   
Stocks 3,009 2,514

9. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.12.24 31.12.23
£    £   
Trade debtors 1,440 -
Other debtors 1,550 -
Prepayments and accrued income 1,775 2,553
4,765 2,553

Page 6
Deluxe Dogs Limited (Registered number: 10543152)

Notes to the Financial Statements - continued
for the Year Ended 31 December 2024

10. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.12.24 31.12.23
£    £   
Trade creditors - 8,059
Tax 5,762 30,970
Social security and other taxes 1,872 29,191
Other creditors 162,110 76,535
Directors' current accounts 61,561 44,658
Accruals and deferred income 5,330 675
236,635 190,088

11. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 31.12.24 31.12.23
value: £    £   
12,500 Ordinary £1 12,500 12,500

12. CAPITAL COMMITMENTS
31.12.24 31.12.23
£    £   
Contracted but not provided for in the
financial statements - -

13. RELATED PARTY DISCLOSURES

Loans from key management personnel are unsecured and interest free with no specific repayment terms.

In the previous financial year the company acquired the share capital of Jamon Jamon Limited and Friedman Festivals Limited by way of share for share exchanges. These companies had directors and shareholders in common with this company.

Page 7