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REGISTERED NUMBER: 10980818 (England and Wales)


















STRATEGIC REPORT, REPORT OF THE DIRECTORS AND

AUDITED FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2024

FOR

INCITO GROUP HOLDINGS LIMITED

INCITO GROUP HOLDINGS LIMITED (REGISTERED NUMBER: 10980818)

CONTENTS OF THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024










Page

Company Information 1

Strategic Report 2

Report of the Directors 5

Report of the Independent Auditors 11

Statement of Comprehensive Income 15

Balance Sheet 16

Statement of Changes in Equity 17

Cash Flow Statement 18

Notes to the Financial Statements 19


INCITO GROUP HOLDINGS LIMITED

COMPANY INFORMATION
FOR THE YEAR ENDED 31 DECEMBER 2024







DIRECTORS: P Toner
A Toner



REGISTERED OFFICE: The Accounting Centre
First Floor
736 High Road
North Finchley
London
N12 9QD



REGISTERED NUMBER: 10980818 (England and Wales)



SENIOR STATUTORY
AUDITOR:
Andrew Green LLB FCA



AUDITORS: THP Limited
Chartered Accountants
and Statutory Auditors
34-40 High Street
Wanstead
London
E11 2RJ

INCITO GROUP HOLDINGS LIMITED (REGISTERED NUMBER: 10980818)

STRATEGIC REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024


The directors present their strategic report for the year ended 31 December 2024.

REVIEW OF BUSINESS
The directors report that despite improvements in revenue and gross profit margin, the company incurred an operating loss due to challenging market conditions.

Gross profit margin improved by 1.6% as food cost inflation stabilised and selling prices were adjusted.

The Company's key performance indicators are as follows:

31 December 2024 31 December 2023
£ £
Turnover 42,552,054 40,646,082
Gross profit 27,923,860 26,013,994
Gross profit % 65.6% 64.0%
Operating result (155,698) 743,387

The net liabilities of the company are £184,887 (2023: assets £503,543) at the balance sheet date, a significant reduction due to the operating loss. See page 5 for comments on the net current liability position and going concern.


INCITO GROUP HOLDINGS LIMITED (REGISTERED NUMBER: 10980818)

STRATEGIC REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024

PRINCIPAL RISKS AND UNCERTAINTIES
The management of the business and the nature of the company's strategy are subject to a number of risks. The Directors have set out below the principal risks facing the business.

The Directors are of the opinion that a thorough risk management process is adopted which involves a formal review of all risks identified below. Where possible, processes are in place to mitigate such risks.

Economic outlook
The success of the business is reliant on consumer spending. The restaurants continue to be impacted by declining retail footfall. There has also been increased uncertainty in the wider UK economy due to the impact on consumer spending. This has been exacerbated with the ongoing war in Ukraine and global inflationary pressures that have created a "cost of living crisis" in the UK. In response to this continuous risk, senior management aim to keep abreast of economic conditions. In cases of severe economic downturn, marketing and pricing strategies will be modified to reflect the new market conditions.

Inflation and the cost of living crisis
Global inflationary pressures that have arisen due to geo-political uncertainty and the conflicts in Ukraine and the Middle East continue to represent a risk to the business. These pressures are seen most clearly in relation to:

Food cost inflation
The company leverages the franchisor's supply chain system which is able to negotiate better purchasing terms, and work with the suppliers to improve supply chain efficiency and mitigate the risk of food cost inflation. There do remain significant challenges in this area as global uncertainty has hit the availability of products and has lead to delays in delivery times.

Wages cost inflation and employee retention
The company is continually affected by wage cost inflation and pressures within the labour market. The company monitors the market to ensure complete compliance with labour market regulations, and maintains employment policies, remuneration and benefits packages that are designed to be competitive with other companies and recognise the value and contribution provided by employees, as well as providing colleagues with fulfilling career opportunities which offer progression. As with most UK based employers there remain ongoing challenges in terms of recruiting and retaining sufficiently capable staff.

Utilities costs
Increasing volatility, uncertainty, cost pressures and general environmental awareness in the UK market has resulted in increased pressure on the company in recent times. To manage and help mitigate the risk associated with these pressures, the company has entered into a number of Power Purchase Agreements (PPAs) for the provision of cost-effective clean energy from environmentally friendly energy sources.

Competition
The market in which the company operates is highly competitive. As a result, the company is subject to a high level of price sensitivity. Policies of constant price monitoring and ongoing market research are in place to mitigate risks associated with price sensitivity.

Liquidity risk
As a result of the positive cash flows from operating activities achieved in the year and expected in future periods, the Directors do not consider liquidity or cashflow risk to be an issue. The Company make use of bank facilities in order to finance long term capital and refurbishment expenditure. The Directors also continually monitor cash flow forecasts in order to further manage liquidity risk.

Interest rate risk
Considering the debt profile of the Company, increases in interest rates presents a risk. The policy of regular rate monitoring and ongoing dialogue with the lenders are in place to help mitigate this risk.

Workplace health and safety
The Company retains it's focus on protecting the health and safety of our employees and customers, and continues to benefit from the measures and changes that were implemented through the pandemic, including the redesign of kitchens and the mandating all customer payments are made electronically rather than cash.


INCITO GROUP HOLDINGS LIMITED (REGISTERED NUMBER: 10980818)

STRATEGIC REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024

SECTION 172(1) STATEMENT
The Directors of the Company, and those of all UK companies, must act in accordance with a set of general duties. These duties are set out in Section 172 of the Companies Act 2006 which are summarised as follows:

"A Director of a Company must act in the way they consider, in good faith, would be most likely to promote the success of the Company for the benefit of its shareholders as a whole, and in doing so have regard (amongst other matters) to:
a. the likely consequences of any decisions in the long term;
b. the interests of the company's employees;
c. the need to foster the company's business relationships with suppliers, customers and others;
d. the impact of the company's operations on the community and the environment;
e. the desirability of the company maintaining a reputation for high standards of business conduct; and
f. the need to act fairly as between the shareholders of the company."

The following paragraphs summarise how the Directors fulfilled their duties:

Risk Management
As we develop as a business so does the risk environment in which we operate become more complex. It is therefore vital that we effectively identify, evaluate, manage and mitigate risks that the business may encounter. We continually evolve our approach to risk management. Details of the risks encountered by the business and the steps taken to mitigate these risks are detailed on page 6.

Our people
Our people are fundamental to the delivery and success of our operations. We aim to be a responsible employer in our approach to pay and benefits received by our employees. The health, safety and wellbeing of our people are also a major concern for the business and we try to ensure we manage and monitor these as closely as possible. For our business to succeed we need to manage our people's performance, develop and bring through talent while ensuring we operate as efficiently and as effectively as possible. For further details on our people see page 6.

Business Relationships
In order to grow and develop our business we need to grow and develop our business relationships with our suppliers and strategic partners. This includes working with these partners so that we can deliver for the customers and communities we serve.

Community and Environment
It is important to the business that we interact responsibly with the communities in which it operates and the wider environment. We try to ensure we are as involved as much as possible in the local activities and work closely with local bodies to ensure that the community is best served. We try where possible to minimise our impact on the environment.

High Standards of Business Conduct
It is important to the business that we apply high standards of conduct in all areas in which we operate. This principle is closely monitored by the board and wider management team making sure the business behaves in a responsible manner in all activities it undertakes.

Shareholders
As this is an owner managed business there is inherently an alignment between the goals of the management and the shareholders.

ON BEHALF OF THE BOARD:





P Toner - Director


30 September 2025

INCITO GROUP HOLDINGS LIMITED (REGISTERED NUMBER: 10980818)

REPORT OF THE DIRECTORS
FOR THE YEAR ENDED 31 DECEMBER 2024


The directors present their report with the financial statements of the company for the year ended 31 December 2024.

PRINCIPAL ACTIVITY
The principal activity of the company in the year under review was that of operating quick service restaurants.

GOING CONCERN
The balance sheet as at 31 December 2024 shows a net current liability position of £5,114,111 (2023: £3,529,494) and a deficit in shareholders' funds of £184,887 (2023: surplus £503,543).

The Company continues to meet its day to day working capital requirements through operating cash flows and finances all significant refurbishments via a combination of bank finance and working capital.

The Directors have produced detailed cash flow and profits forecasts that show the company continuing to deliver significant profits in the years to 31/12/2025 and 31/12/2026. The current positive cash flows from trading will be sufficient to meet working capital and financing obligations as they fall due.

Having considered all the relevant facts the Directors consider it is appropriate to prepare the financial statements on a going concern basis.

DIVIDENDS
Interim dividends of £293,739 (2023: £327,221) were paid during the year. The Directors do not recommend payment of a final dividend.

FUTURE DEVELOPMENTS
The company continues to substantially invest in its restaurants as part of programme to upgrade the looks and feel of its restaurants with new and enhanced equipment and thereby improve its customers' and employees' experience. This forms part of its strategy to grow market share and profitability.

DIRECTORS
The directors shown below have held office during the whole of the period from 1 January 2024 to the date of this report.

P Toner
A Toner

ENGAGEMENT WITH EMPLOYEES
The company does not discriminate between employees or potential employees on grounds of colour, race, ethnic or national origin, sex, disability, age, marital status or religious beliefs. Full consideration is given to applications for employment from those with disabilities who are able to demonstrate that they have the necessary abilities.

The importance of staff training, equal opportunity, health and safety, environmental matters and the avoidance of sexual harassment is recognised at all levels and is monitored on a regular basis by committees chaired by a director or senior manager reporting directly to the Board.

The company gives full and fair consideration to applications for employment from those with disabilities. In the event of employees becoming disabled whilst in service of the company, every effort is made to continue their employment by transfer to alternative duties, if required and by provision of such retraining as is appropriate.


INCITO GROUP HOLDINGS LIMITED (REGISTERED NUMBER: 10980818)

REPORT OF THE DIRECTORS
FOR THE YEAR ENDED 31 DECEMBER 2024

ENGAGEMENT WITH SUPPLIERS, CUSTOMERS AND OTHERS
Suppliers
As part of a wider business network, we primarily utilise established supply chains who manage many of our suppliers on our behalf. We are proud supporters of British and Irish agriculture and work with over 23,000 British and Irish farmers who supply quality produce for our menu, as well as businesses who help us create more sustainable packaging. Through this extensive supply chain across the UK and Ireland, enables our suppliers contribute to our success.

We have long-term partnerships with many of our suppliers. Such long-term partnerships encourage collaboration and enable suppliers to make decisions for the long term, giving them the confidence to invest in their businesses. In order to meet our continued volume growth, suppliers need to invest in future capacity, which involves significant capital investment in equipment and infrastructure. Long-term commitment to supply our company in the UK, has enabled our suppliers to grow with us and drive positive change within their own businesses. The wider Supply Chain and Sustainability function that the company is part of has a broad remit, from ensuring our products and ingredients meet our high food safety, quality and traceability expectations from farm to front counter, to the transportation of goods from supplier to restaurant, procurement of all food and paper, as well as responsibility for our nutrition, sustainability, agriculture, packaging and recycling strategies across our supply base.

Customers
Our customers are at the heart of everything we do. We acknowledge the importance of keeping our customers engaged with our business. As part of a wider franchise network we are able to utilise established customer communication channels, as well as our own tailored channels, to effectively communicate with our customers.

The Local Community
The Company recognises its responsibility to the wider community in which its restaurants are based. We actively take part in community events and work with local representative bodies that help promote the areas in which the stores operate.

STREAMLINED ENERGY AND CARBON REPORTING
In line with the government's streamlined energy and carbon reporting requirements we are required to report our organisation's carbon emissions for the period 1st January 2024 to 31st December 2024.

Our emissions are reported using the financial control boundary and the methodology used aligns with Defra's Environmental reporting guidelines (2019) and uses the UK government's greenhouse gas reporting conversion factors (2023) to quantify emissions. The total greenhouse gas emissions, reportable under SECR from 1st January 2024 - 31st December 2024, were 1,131 tonnes of carbon dioxide equivalent (tCO2e). These include emissions associated with electricity, natural gas, transport consumption and refrigerant leaks. The number of sites contributing to this report has not changed from last year. The total greenhouse gas emissions decreased by 6.5% compared to 2023’s figures, because purchased electricity energy consumption (kWh) has decreased by 8.6% and natural gas energy consumption (kWh) has decreased by 29.7%, from 2023 to 2024.

Notable factors that could have contributed to the movement in emissions are as follows:

- A change in the methodology for missing data estimation will have affected the emissions associated with electricity, natural gas and purchased fuel. In FY23, extrapolation was conducted by Aligned Incentives, whereas in FY24, extrapolation was conducted by Mitie.

- A change in the market-based methodology led to an increase in electricity emissions under the market-based methodology. In FY23, all electricity consumption was considered renewable, whereas in FY24, only meters where electricity is supplied by Npower are considered renewable. This has been confirmed by the Mitie Energy Team, who procure electricity for the Franchisor's sites supplied by Npower. It is not known whether the other meters/sites use renewable electricity.

- Improved refrigerant leak data capture from suppliers compared to the prior year, which has been confirmed by the Franchisor, has led to an increase in emissions associated with refrigerants.


INCITO GROUP HOLDINGS LIMITED (REGISTERED NUMBER: 10980818)

REPORT OF THE DIRECTORS
FOR THE YEAR ENDED 31 DECEMBER 2024

As per SECR guidelines, The emission intensity is calculated as the ratio of annual emissions (tCO2e) to the turnover (in £’000). For FY 2024, this resulted in an emission intensity of 0.027 tCO2e per £’000, which represents a 11.7% decrease compared to the previous year (0.030 tCO2e per £’000).

Greenhouse gas emissions

Greenhouse gas emissions by year (tCO2e) - location-based


Emissions source

2024

2023
YoY %
change

Share %

Electricity 999 1,092 -8% 88%
Natural Gas 83 118 -30% 7%
Purchased fuel - - - -
Transportation - direct - - - -
Transportation - indirect 0.3 - 100% 0.03%
Refrigerants leaks 48 - 100% 4%
Total Emissions (tCO2e) 1,131 1,210 -6.5% -
Total Gross Annual Revenue (£'000) 42,552 40,190 5.9% -
Intensity (tCO2e per £'000) 0.0266 0.0301 -12% -

(Location-based reporting uses a national carbon emissions factor to calculate the emissions from the generation of electricity, reflecting the diverse source of electricity generation supplied to the national grid.)


Greenhouse gas emissions by scope (tonnes CO2e) - location-based


Emissions source

2024

2023
YoY %
change

Share %

Scope 1 132 118 11% 12%
Scope 2 918 1,005 -9% 81%
Scope 3 81 87 -6% 7%
Total Emissions (tCO2e) 1,131 1,210 -7% -

Scope 1: Natural gas and purchased fuel (LPG). Scope 2: Electricity (generation). Scope 3: Losses from electricity distribution and transmission (T&D). This only includes emissions reportable under SECR and may not reflect the entire carbon footprint of the organisation.

Greenhouse gas emissions by source (tCO2e) - Market-based*



Emissions source

2024

2023
YoY %
change

Share %

Electricity 81 87 -7% 38%
Natural Gas 83 118 -30% 39%
Purchased fuel - - - -
Transportation - direct - - - -
Transportation - indirect 0.3 - 100% 0.1%
Refrigerants leask 48 - 100% 23%
Total Emissions (tCO2e) 213 205 4% -
Total Gross Annual Revenue (£'000) 42,552 40,190 6% -
Intensity (tCO2e per £'000) 0.0050 0.0051 -2% -


INCITO GROUP HOLDINGS LIMITED (REGISTERED NUMBER: 10980818)

REPORT OF THE DIRECTORS
FOR THE YEAR ENDED 31 DECEMBER 2024

*Market-based emissions figure for purchased electricity reflects our investment in zero-carbon electricity tariffs for our buildings. In terms of the Greenhouse Gas Protocol, the accounting of zero carbon electricity tariffs is called ‘market-based’, as opposed to ‘location-based’ reporting. Location-based reporting does not consider the electricity supply contracts, which a company has procured and instead uses a national carbon emissions factor to calculate the emissions from the generation of electricity, reflecting the diverse sources of electricity generation supplied to the national grid. Thus, the emissions reported for electricity only consider transmission and distribution losses.

Greenhouse gas emissions by scope (tCO2e) - Market-based


Emissions source

2024

2023
YoY %
change

Share %

Scope 1 132 118 11% 62%
Scope 2 - - - -
Scope 3 81 87 -6% 38%
Total Emissions (tCO2e) 213 205 4% -

Scope 1: Natural gas and company-operated transport. Scope 2: Electricity (generation). Scope 3: Losses from electricity distribution and transmission (T&D) and grey fleet. This only includes emissions reportable under SECR and may not reflect the entire carbon footprint of the organisation.

Energy consumption

Energy consumption per source (kWh)

Emissions source 2024 2023 YoY% Share %
Electricity 4,433,407 4,852,758 -9% 91%
Natural Gas 454,479 646,044 -30% 9%
Purchased fuel (LPG) - - - -
Transport - direct - - - -
Transportation - indirect 1,372 - 100% 0.03%
Refrigerants leaks - - - -
Total Emissions (tCO2e) 4,889,258 5,498,803 -11% -
Total Gross Annual Revenue (£'000) 42,552 40,190 6% -
Intensity: (kWh per £'000) 115 137 -16% -

Greenhouse Gas (GHG) Reporting Methodology Statement

Reporting Period
Emissions are reported against accounting year covering the period 1st January to 31st December 2024.

Boundary, methodology and exclusions
An 'operational control' approach has been used to define the Greenhouse Gas emissions boundary.

This approach captures emissions associated with operations in the restaurants. This report covers UK operations only, as required by SECR for Non-Quoted Large Companies.

This information was collected and reported in line with the methodology set out in the UK Government's Environmental Reporting Guidelines, 2019.

Emissions have been calculated using the latest conversion factors provided by the UK Government. No other material omissions from the mandatory reporting scope. For Refrigerant emissions, GWP conversion factors have been used (High-GWP Refrigerants | California Air Resources Board, Greenhouse Gas Inventory Guidance: Fugitive Emissions (epa.gov). There are no material omissions from the mandatory reporting scope.

Regarding market-based reporting, all electricity supplied by NPower is confirmed to be covered by Renewable Energy Guarantees of Origin (REGOs). All RoadChef MSA sites and ASDA sites (up until 31 March 2024) are also covered by REGOs (confirmed by the supplier). Due to a lack of information, the remaining electricity supply is assumed to be non-renewable.

INCITO GROUP HOLDINGS LIMITED (REGISTERED NUMBER: 10980818)

REPORT OF THE DIRECTORS
FOR THE YEAR ENDED 31 DECEMBER 2024


Energy consumption (in kWh) for periods 1st January 2024 - 31st December 2024 have been used to calculate emissions for FY2024, ending in December 2024.

Energy efficiency initiatives
The company has continued to seek and progress energy efficiency measures, within both the work processes and the use of work equipment. The franchisor is actively taking part in mandatory compliance schemes, such as the Energy Savings Opportunity Scheme, TCFD and considering the implementation of recommendations outlined in the ESOS audit reports.

The following are examples of energy efficiency initiatives that are being implemented at the franchisor and its franchisees’ restaurants after recommendations from site energy audits conducted by the Mitie Energy Optimisation Team:
- Reductions to the time schedule for internal lighting, external lighting (signage, car parking lighting, etc.), Air Handling Unit (AHU) conditioning, kitchen extract system, etc.
- Improvements to the Car Park lighting schedule.
- Decreased temperature set points in dining and kitchen areas, e.g. overdoor heater setpoint reduced from 28 degrees Celsius to 22 degrees Celsius.
- Increased temperature deadbands in dining and kitchen areas, especially to AHUs.
- Local control settings change from ‘Always On’ to ‘Normal.
- Heating set point temperature reduction.
- BMS time adjusted to sync with actual time.

DISCLOSURE IN THE STRATEGIC REPORT
The company has chosen to make disclosures in relation to financial risk management and other matters considered to be of strategic importance which would otherwise be in the Directors report within the Strategic Report.

STATEMENT OF DIRECTORS' RESPONSIBILITIES
The directors are responsible for preparing the Strategic Report, the Report of the Directors and the financial statements in accordance with applicable law and regulations.

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period. In preparing these financial statements, the directors are required to:

-select suitable accounting policies and then apply them consistently;
-make judgements and accounting estimates that are reasonable and prudent;
-state whether applicable accounting standards have been followed, subject to any material departures
disclosed and explained in the financial statements;
-prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company's transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

STATEMENT AS TO DISCLOSURE OF INFORMATION TO AUDITORS
So far as the directors are aware, there is no relevant audit information (as defined by Section 418 of the Companies Act 2006) of which the company's auditors are unaware, and each director has taken all the steps that he or she ought to have taken as a director in order to make himself or herself aware of any relevant audit information and to establish that the company's auditors are aware of that information.

INCITO GROUP HOLDINGS LIMITED (REGISTERED NUMBER: 10980818)

REPORT OF THE DIRECTORS
FOR THE YEAR ENDED 31 DECEMBER 2024


AUDITORS
The auditors, THP Limited, will be proposed for re-appointment at the forthcoming Annual General Meeting.

ON BEHALF OF THE BOARD:





P Toner - Director


30 September 2025

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
INCITO GROUP HOLDINGS LIMITED


Opinion
We have audited the financial statements of Incito Group Holdings Limited (the 'company') for the year ended 31 December 2024 which comprise the Statement of Comprehensive Income, Balance Sheet, Statement of Changes in Equity, Cash Flow Statement and Notes to the Financial Statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:
-give a true and fair view of the state of the company's affairs as at 31 December 2024 and of its loss for the year then ended;
-have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
-have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC's Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

Other information
The directors are responsible for the other information. The other information comprises the information in the Strategic Report and the Report of the Directors, but does not include the financial statements and our Report of the Auditors thereon.

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:
- the information given in the Strategic Report and the Report of the Directors for the financial year for which the financial statements are prepared is consistent with the financial statements; and
- the Strategic Report and the Report of the Directors have been prepared in accordance with applicable legal requirements.

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
INCITO GROUP HOLDINGS LIMITED


Matters on which we are required to report by exception
In the light of the knowledge and understanding of the company and its environment obtained in the course of the audit, we have not identified material misstatements in the Strategic Report or the Report of the Directors.

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our opinion:
- adequate accounting records have not been kept, or returns adequate for our audit have not been received from branches not visited by us; or
- the financial statements are not in agreement with the accounting records and returns; or
- certain disclosures of directors' remuneration specified by law are not made; or
- we have not received all the information and explanations we require for our audit.

Responsibilities of directors
As explained more fully in the Statement of Directors' Responsibilities set out on page nine, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the company or to cease operations, or have no realistic alternative but to do so.

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
INCITO GROUP HOLDINGS LIMITED


Auditors' responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue a Report of the Auditors that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

Our approach to identifying and assessing the risks of material misstatement in respect of irregularities, including fraud and non-compliance with laws and regulations, was as follows:
- the engagement partner ensured that the engagement team collectively had the appropriate competence, capabilities and skills to identify or recognise non-compliance with applicable laws and regulations;
- we identified the laws and regulations applicable to the company through discussions with the directors and other management, and from our commercial knowledge and experience of the sector in which the company operates;
- we focused on specific laws and regulations which we considered may have a direct material effect on the financial statements or the operations of the company, including the Companies Act 2006, taxation legislation and data protection, anti-bribery, employment, environmental, food hygiene and health and safety legislation;
- we assessed the extent of compliance with the laws and regulations identified above through making enquiries of management and inspecting legal correspondence; and
- identified laws and regulations were communicated within the audit team regularly and the team remained alert to instances of non-compliance throughout the audit.
We assessed the susceptibility of the company's financial statements to material misstatement, including obtaining an understanding of how fraud might occur, by:
- making enquiries of management as to where they considered there was susceptibility to fraud, their knowledge of actual, suspected and alleged fraud; and
- considering the internal controls in place to mitigate risks of fraud and non-compliance with laws and regulations.

To address the risk of fraud through management bias and override of controls, we:
- performed analytical procedures to identify any unusual or unexpected relationships;
- tested journal entries to identify unusual transactions;
- assessed whether judgements and assumptions made in determining the accounting estimates set out in note 3 were indicative of potential bias; and
- investigated the rationale behind significant or unusual transactions.

In response to the risk of irregularities and non-compliance with laws and regulations, we designed procedures which included, but were not limited to:
- agreeing financial statement disclosures to underlying supporting documentation;
- enquiring of management as to actual and potential litigation and claims; and
- reviewing correspondence with HMRC, the franchisor and any other relevant regulators as required.

There are inherent limitations in our audit procedures described above. The more removed that laws and regulations are from financial transactions, the less likely it is that we would become aware of non-compliance. Auditing standards also limit the audit procedures required to identify non-compliance with laws and regulations to enquiry of the directors and other management and the inspection of regulatory and legal correspondence, if any.

Material misstatements that arise due to fraud can be harder to detect than those that arise from error as they may involve deliberate concealment or collusion.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at www.frc.org.uk/auditorsresponsibilities. This description forms part of our Report of the Auditors.

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
INCITO GROUP HOLDINGS LIMITED


Use of our report
This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in a Report of the Auditors and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.




Andrew Green LLB FCA (Senior Statutory Auditor)
for and on behalf of THP Limited
Chartered Accountants
and Statutory Auditors
34-40 High Street
Wanstead
London
E11 2RJ

30 September 2025

INCITO GROUP HOLDINGS LIMITED (REGISTERED NUMBER: 10980818)

STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 DECEMBER 2024

2024 2023
Notes £    £   

TURNOVER 42,552,054 40,646,082

Cost of sales 14,628,194 14,632,088
GROSS PROFIT 27,923,860 26,013,994

Administrative expenses 28,079,558 25,270,607
OPERATING (LOSS)/PROFIT 5 (155,698 ) 743,387

Interest receivable and similar income - 683
(155,698 ) 744,070

Interest payable and similar expenses 6 374,268 456,000
(LOSS)/PROFIT BEFORE TAXATION (529,966 ) 288,070

Tax on (loss)/profit 7 (135,275 ) 75,131
(LOSS)/PROFIT FOR THE
FINANCIAL YEAR

(394,691

)

212,939

INCITO GROUP HOLDINGS LIMITED (REGISTERED NUMBER: 10980818)

BALANCE SHEET
31 DECEMBER 2024

2024 2023
Notes £    £    £    £   
FIXED ASSETS
Intangible assets 9 5,747,724 6,152,380
Tangible assets 10 2,903,095 3,216,041
Investments 11 10,000 10,000
8,660,819 9,378,421

CURRENT ASSETS
Stocks 12 191,658 184,912
Debtors 13 367,060 480,064
Cash at bank 860,691 1,437,260
1,419,409 2,102,236
CREDITORS
Amounts falling due within one year 14 6,533,520 5,631,730
NET CURRENT LIABILITIES (5,114,111 ) (3,529,494 )
TOTAL ASSETS LESS CURRENT
LIABILITIES

3,546,708

5,848,927

CREDITORS
Amounts falling due after more than
one year

15

(3,287,858

)

(4,766,372

)

PROVISIONS FOR LIABILITIES 18 (443,737 ) (579,012 )
NET (LIABILITIES)/ASSETS (184,887 ) 503,543

CAPITAL AND RESERVES
Called up share capital 19 100 100
Retained earnings 20 (184,987 ) 503,443
SHAREHOLDERS' FUNDS (184,887 ) 503,543

The financial statements were approved by the Board of Directors and authorised for issue on 30 September 2025 and were signed on its behalf by:





P Toner - Director


INCITO GROUP HOLDINGS LIMITED (REGISTERED NUMBER: 10980818)

STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2024

Called up
share Retained Total
capital earnings equity
£    £    £   
Balance at 1 January 2023 100 617,725 617,825

Changes in equity
Dividends - (327,221 ) (327,221 )
Total comprehensive income - 212,939 212,939
Balance at 31 December 2023 100 503,443 503,543

Changes in equity
Dividends - (293,739 ) (293,739 )
Total comprehensive income - (394,691 ) (394,691 )
Balance at 31 December 2024 100 (184,987 ) (184,887 )

INCITO GROUP HOLDINGS LIMITED (REGISTERED NUMBER: 10980818)

CASH FLOW STATEMENT
FOR THE YEAR ENDED 31 DECEMBER 2024

2024 2023
Notes £    £   
Cash flows from operating activities
Cash generated from operations 24 1,854,378 2,423,141
Interest paid (374,268 ) (456,000 )
Tax paid 238,509 -
Net cash from operating activities 1,718,619 1,967,141

Cash flows from investing activities
Purchase of tangible fixed assets (219,915 ) (305,163 )
Interest received - 683
Net cash from investing activities (219,915 ) (304,480 )

Cash flows from financing activities
Loan repayments in year (1,781,534 ) (1,484,227 )
Amount introduced by directors - 40,482
Equity dividends paid (293,739 ) (327,221 )
Net cash from financing activities (2,075,273 ) (1,770,966 )

Decrease in cash and cash equivalents (576,569 ) (108,305 )
Cash and cash equivalents at
beginning of year

25

1,437,260

1,545,565

Cash and cash equivalents at end
of year

25

860,691

1,437,260

INCITO GROUP HOLDINGS LIMITED (REGISTERED NUMBER: 10980818)

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024


1. STATUTORY INFORMATION

Incito Group Holdings Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

The presentation currency of the financial statements is the Pound Sterling (£).


2. STATEMENT OF COMPLIANCE

These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006.

3. ACCOUNTING POLICIES

Basis of preparing the financial statements
The financial statements have been prepared under the historical cost convention.

Going concern
The balance sheet as at 31 December 2024 shows a net current liability position of £5,114,111 (2023: £3,529,494) and a deficit in shareholders' funds of £184,887 (2023: surplus £503,543).

The Company continues to meet its day to day working capital requirements through operating cash flows and finances all significant refurbishments via a combination of bank finance and working capital.

The Directors have produced detailed cash flow and profits forecasts that show the company continuing to deliver significant profits in the years to 31/12/2025 and 31/12/2026. The current positive cash flows from trading will be sufficient to meet working capital and financing obligations as they fall due.

Having considered all the relevant facts the Directors consider it is appropriate to prepare the financial statements on a going concern basis.

INCITO GROUP HOLDINGS LIMITED (REGISTERED NUMBER: 10980818)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024


3. ACCOUNTING POLICIES - continued

Significant judgements and estimates
Estimates and judgements are continually evaluated and are based on historical experience and other factors, including expectations of future events that are believed to be reasonable under the circumstances.

a) Critical judgements in applying the entity's accounting policies

There are no specific judgements, apart from those involving estimates as detailed below, that management has made in the process of applying the entity's accounting policies that have a significant effect on the amounts recognised in the financial statements.

b) Critical accounting estimates and assumptions

(i) Useful economic lives of tangible assets

The annual depreciation charge for tangible assets is sensitive to changes in the estimated useful lives and residual values of the assets. The useful economic lives and residual values are re-assessed annually. They are amended when necessary to reflect current estimates based on technological advancement, future investments, economic utilisation and the physical condition of the assets.

(ii) Useful economic live of intangible assets

Intangible assets are amortised over their useful economic lives and are assessed annually for indications of impairment.

iii) Treatment of significant capital projects

The allocation of store refurbishment expenditure between capital and revenue is an area that requires judgement on the part of management. Costs are allocated in line with the asset recognition contained within FRS102 and on the basis of all available evidence as to their nature. The management uses professional advisors to assist them with this process.

Revenue recognition
Revenue is measured at the fair value of the consideration received or receivable and represents the amount receivable for goods supplied, net of returns, discounts and value added taxes.

Sales of goods are recognised on sale to the customer, which is considered to be the point of sale and when the significant risks and rewards of the goods have been passed to the customer.

Franchise rights and franchise fees
Franchise rights and fees are recognised at cost and are amortised over the period of the franchise agreement.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.

Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.

Plant and machinery-Straight line over 7-10 years
Fixtures and fittings-Straight line over 4 years
Computers - Straight line over 3-5 years

Fixed Assets Investments
Fixed asset investments are shown at cost less provision for impairment.

INCITO GROUP HOLDINGS LIMITED (REGISTERED NUMBER: 10980818)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024


3. ACCOUNTING POLICIES - continued

Stocks
Stock is stated at the lower of cost and selling price less costs to complete and sell, after making due allowance for obsolete and slow moving items. Stocks are recognized as an expense in the period in which the related revenue is recognized.

Cost is determined on the first-in, first-out (FIFO) method. Cost includes the purchase price, including taxes and duties, transport and handling directly attributable to bringing the stock to its present location and condition.

Financial instruments
The Company has chosen to adopt Sections 11 and 12 of FRS102 in respect of financial instruments.
Basic financial instruments are initially recognised at transaction value and subsequently carried at this value less any provision for impairment.

Cash and cash equivalents
Cash and cash equivalents in the balance sheet represent cash at bank and in hand.

Short-term debtors and creditors
Debtors and creditors with no stated interest rate and receivable or payable within one year are recorded at
transaction price. Any losses arising from impairment are recognised in profit or loss under operating expenses.

The carrying value of all short-term financial assets and liabilities are measured at amortised cost.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Statement of Comprehensive Income, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

INCITO GROUP HOLDINGS LIMITED (REGISTERED NUMBER: 10980818)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024


3. ACCOUNTING POLICIES - continued

Pension costs and other post-retirement benefits
(i) Holiday pay

Holiday pay entitlements (where material) are recognised as an expense in the period in which the service is received.

(ii) Pension Scheme

The company operates a defined contribution pension scheme for its employees. The contributions are recognised as an expense when they are due. Amounts not paid are shown as a creditor on the balance sheet. The assets of the scheme are held separately from the company in independently administered funds.

Leasing commitments
The Company's restaurant premises are leased from the franchisor under a non-cancellable lease with an expiry term of more than five years. The rental payments are calculated on a monthly basis and are substantially based on annual sales income generated.

Borrowing costs
All borrowing costs are recognised in the Profit and Loss Account in the period in which they are incurred.

Provisions for liabilities
Provisions are made where an event has taken place that gives the company a legal or constructive obligation that probably requires settlement by a transfer of economic benefit, and a reliable estimate can be made of the amount of the obligation.

Provisions are charged as an expense to the Profit and Loss Account in the year that the company becomes aware of the obligation, and are measured at the best estimate at the Balance Sheet date of the expenditure required to settle the obligation, taking into account relevant risks and uncertainties.

When payments are eventually made, they are charged to the provision carried in the Balance Sheet.

4. EMPLOYEES AND DIRECTORS
2024 2023
£    £   
Wages and salaries 11,851,771 10,576,062
Social security costs 571,204 453,555
Other pension costs 183,047 153,303
12,606,022 11,182,920

The average number of employees during the year was as follows:
2024 2023

Restaurant team 952 971
Management 28 28
980 999

2024 2023
£    £   
Directors' remuneration 16,799 16,000

INCITO GROUP HOLDINGS LIMITED (REGISTERED NUMBER: 10980818)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024


4. EMPLOYEES AND DIRECTORS - continued

The Directors are considered to be the key management for the purposes of disclosure under FRS102.

5. OPERATING (LOSS)/PROFIT

The operating loss (2023 - operating profit) is stated after charging:

2024 2023
£    £   
Depreciation - owned assets 532,861 481,039
Franchise rights amortisation 396,703 267,715
Franchise fees amortisation 7,953 7,953
Auditors' remuneration 9,000 7,350

6. INTEREST PAYABLE AND SIMILAR EXPENSES
2024 2023
£    £   
Bank interest 374,268 456,000

7. TAXATION

Analysis of the tax (credit)/charge
The tax (credit)/charge on the loss for the year was as follows:
2024 2023
£    £   
Current tax:
UK corporation tax - 130

Deferred tax (135,275 ) 75,001
Tax on (loss)/profit (135,275 ) 75,131

UK corporation tax has been charged at 25% (2023 - 23.50%).

Reconciliation of total tax (credit)/charge included in profit and loss
The tax assessed for the year is lower than the standard rate of corporation tax in the UK. The difference is explained below:

2024 2023
£    £   
(Loss)/profit before tax (529,966 ) 288,070
(Loss)/profit multiplied by the standard rate of corporation tax in
the UK of 25% (2023 - 23.500%)

(132,492

)

67,696

Effects of:
Expenses not deductible for tax purposes (9,022 ) (1,627 )
Depreciation in excess of capital allowances 52,235 7,350
Utilisation of tax losses 89,279 (73,289 )
Deferred tax (135,275 ) 75,001
Total tax (credit)/charge (135,275 ) 75,131

INCITO GROUP HOLDINGS LIMITED (REGISTERED NUMBER: 10980818)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024


7. TAXATION - continued

Deferred tax has been calculated at 25% (2023: 25%). The company has corporation tax losses of
£531,068 (2023: £173,950) to carry forward and offset against future taxable profits.

8. DIVIDENDS
2024 2023
£    £   
Ordinary A shares of £1 each
Interim 146,870 163,610
Ordinary B shares of £1 each
Interim 146,869 163,611
293,739 327,221

9. INTANGIBLE FIXED ASSETS
Franchise Franchise
rights fees Totals
£    £    £   
COST
At 1 January 2024
and 31 December 2024 6,588,269 210,939 6,799,208
AMORTISATION
At 1 January 2024 612,467 34,361 646,828
Amortisation for year 396,703 7,953 404,656
At 31 December 2024 1,009,170 42,314 1,051,484
NET BOOK VALUE
At 31 December 2024 5,579,099 168,625 5,747,724
At 31 December 2023 5,975,802 176,578 6,152,380

10. TANGIBLE FIXED ASSETS
Plant and
machinery
£   
COST
At 1 January 2024 4,758,717
Additions 219,915
At 31 December 2024 4,978,632
DEPRECIATION
At 1 January 2024 1,542,676
Charge for year 532,861
At 31 December 2024 2,075,537
NET BOOK VALUE
At 31 December 2024 2,903,095
At 31 December 2023 3,216,041

INCITO GROUP HOLDINGS LIMITED (REGISTERED NUMBER: 10980818)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024


11. FIXED ASSET INVESTMENTS
Unlisted
investments
£   
COST
At 1 January 2024
and 31 December 2024 10,000
NET BOOK VALUE
At 31 December 2024 10,000
At 31 December 2023 10,000

12. STOCKS
2024 2023
£    £   
Stocks 191,658 184,912

13. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2024 2023
£    £   
Trade debtors 281,653 131,020
Corporation tax recoverable - 238,509
Prepayments and accrued income 85,407 110,535
367,060 480,064

Balances owed at the year end from third party delivery partners have been classified as trade debtors.

14. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2024 2023
£    £   
Bank loans and overdrafts (see note 16)
1,235,475

1,538,495
Trade creditors 3,429,824 2,187,525
Social security and other taxes 122,183 154,408
VAT 823,068 987,743
Other creditors 391,196 386,234
Accrued expenses 531,774 377,325
6,533,520 5,631,730

15. CREDITORS: AMOUNTS FALLING DUE AFTER MORE THAN ONE
YEAR
2024 2023
£    £   
Bank loans (see note 16) 3,287,858 4,766,372

INCITO GROUP HOLDINGS LIMITED (REGISTERED NUMBER: 10980818)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024


16. LOANS

An analysis of the maturity of loans is given below:

2024 2023
£    £   
Amounts falling due within one year or on demand:
Bank loans - less than 1 year 1,235,475 1,538,495

Amounts falling due between one and two years:
Bank loans 1,002,143 1,418,500

Amounts falling due between two and five years:
Bank loans - 2-5 years 2,285,715 3,074,302

Amounts falling due in more than five years:

Repayable by instalments
Bank loans >5 years payable
by instalments - 273,570
- 273,570

The loans are unsecured and repayable over a period of 5 years from inception, at rates between 1.20% and 1.7% above the Bank of England base rate.

17. LEASING AGREEMENTS

Minimum lease payments under non-cancellable operating leases fall due as follows:
2024 2023
£    £   
Within one year 1,008,264 1,008,264
Between one and five years 4,033,056 4,033,056
In more than five years 8,237,288 9,262,356
13,278,608 14,303,676

The disclosure above relates to the base rent owed on restaurant premises over the remainder of the relevant leases.

18. PROVISIONS FOR LIABILITIES
2024 2023
£    £   
Deferred tax
Tax losses carried forward (132,767 ) (43,488 )
Accelerated capital allowances 576,504 622,500
443,737 579,012

INCITO GROUP HOLDINGS LIMITED (REGISTERED NUMBER: 10980818)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024


18. PROVISIONS FOR LIABILITIES - continued

Deferred
tax
£   
Balance at 1 January 2024 579,012
Provided during year (135,275 )
Balance at 31 December 2024 443,737

19. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 2024 2023
value: £    £   
75 Ordinary A £1 75 75
25 Ordinary B £1 25 25
100 100

All shares rank equally, except that the allocation of dividends between the classes can be varied.

20. RESERVES
Retained
earnings
£   

At 1 January 2024 503,443
Deficit for the year (394,691 )
Dividends (293,739 )
At 31 December 2024 (184,987 )

During the year, the Company made dividend payments totalling £293,739, which have had an impact on the year-end profit and loss reserves.

At the time the dividends were declared, the Directors were confident that the Company’s available distributable profits (within the meaning of Part 23 of the Companies Act 2006) were sufficient to support the payments.

The Directors remain committed to strengthening the Company’s financial position and are actively taking steps to restore the retained profit and loss account to a positive balance over the course of the forthcoming year. The Company’s performance has shown significant improvement since the year end.

21. PENSION COMMITMENTS

The company operates a defined contribution pension scheme. The assets of the scheme are held separately from those of the company in independently administered funds. The pension costs charged represents contributions payable by the company to the funds and amounted to £183,047 (2023: £153,303). At the balance sheet date £21,231 (2023: £26,673) was owed to the pension provider and is included within other creditors in note 14.

INCITO GROUP HOLDINGS LIMITED (REGISTERED NUMBER: 10980818)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024


22. DIRECTORS' ADVANCES, CREDITS AND GUARANTEES

The following advances and credits to a director subsisted during the years ended 31 December 2024 and 31 December 2023:

2024 2023
£    £   
P Toner
Balance outstanding at start of year - (40,482 )
Amounts repaid - 40,482
Amounts written off - -
Amounts waived - -
Balance outstanding at end of year - -

23. RELATED PARTY DISCLOSURES

During the year, total dividends of £293,739 (2023 - £327,221) were paid to the directors .

24. ULTIMATE CONTROLLING PARTY

The controlling party is P Toner.

25. RECONCILIATION OF (LOSS)/PROFIT BEFORE TAXATION TO CASH GENERATED FROM
OPERATIONS

2024 2023
£    £   
(Loss)/profit before taxation (529,966 ) 288,070
Depreciation charges 937,517 756,708
Finance costs 374,268 456,000
Finance income - (683 )
781,819 1,500,095
Increase in stocks (6,746 ) (30,685 )
(Increase)/decrease in trade and other debtors (125,505 ) 50,000
Increase in trade and other creditors 1,204,810 903,731
Cash generated from operations 1,854,378 2,423,141

26. CASH AND CASH EQUIVALENTS

The amounts disclosed on the Cash Flow Statement in respect of cash and cash equivalents are in respect of these Balance Sheet amounts:

Year ended 31 December 2024
31.12.24 1.1.24
£    £   
Cash and cash equivalents 860,691 1,437,260
Year ended 31 December 2023
31.12.23 1.1.23
£    £   
Cash and cash equivalents 1,437,260 1,545,565


INCITO GROUP HOLDINGS LIMITED (REGISTERED NUMBER: 10980818)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024


27. ANALYSIS OF CHANGES IN NET DEBT

Other
non-cash
At 1.1.24 Cash flow changes At 31.12.24
£    £    £    £   
Net cash
Cash at bank 1,437,260 (576,569 ) 860,691
1,437,260 (576,569 ) 860,691
Debt
Debts falling due
within 1 year (1,538,495 ) 1,781,534 (1,478,514 ) (1,235,475 )
Debts falling due
after 1 year (4,766,372 ) - 1,478,514 (3,287,858 )
(6,304,867 ) 1,781,534 - (4,523,333 )
Total (4,867,607 ) 1,204,965 - (3,662,642 )