39 true false false false true false false false false false false true false false No description of principal activity 2024-01-01 Sage Accounts Production Advanced 2024 - FRS102_2024 10 131,016 27,016 13,008 40,024 90,992 104,000 130,000 26,000 13,008 39,008 90,992 104,000 56,918 2,367 59,285 34,257 14,204 48,461 10,824 22,661 78 78 78 xbrli:pure xbrli:shares iso4217:GBP 11176978 2024-01-01 2024-12-31 11176978 2024-12-31 11176978 2023-12-31 11176978 2023-01-01 2023-12-31 11176978 2023-12-31 11176978 2022-12-31 11176978 bus:Consolidated 2024-01-01 2024-12-31 11176978 core:PatentsTrademarksLicencesConcessionsSimilar 2024-01-01 2024-12-31 11176978 bus:Consolidated core:PatentsTrademarksLicencesConcessionsSimilar 2024-01-01 2024-12-31 11176978 bus:Consolidated core:Subsidiary1 2024-01-01 2024-12-31 11176978 bus:Consolidated core:Subsidiary2 2024-01-01 2024-12-31 11176978 bus:Consolidated core:Subsidiary3 2024-01-01 2024-12-31 11176978 bus:RegisteredOffice 2024-01-01 2024-12-31 11176978 bus:LeadAgentIfApplicable 2024-01-01 2024-12-31 11176978 bus:Consolidated bus:LeadAgentIfApplicable 2024-01-01 2024-12-31 11176978 bus:Director2 2024-01-01 2024-12-31 11176978 bus:Director3 2024-01-01 2024-12-31 11176978 bus:Director4 2024-01-01 2024-12-31 11176978 bus:Director5 2024-01-01 2024-12-31 11176978 bus:Director6 2024-01-01 2024-12-31 11176978 bus:Consolidated 2024-12-31 11176978 bus:Consolidated 2023-12-31 11176978 bus:Consolidated core:PatentsTrademarksLicencesConcessionsSimilar 2023-12-31 11176978 bus:Consolidated core:PatentsTrademarksLicencesConcessionsSimilar 2024-12-31 11176978 core:PatentsTrademarksLicencesConcessionsSimilar 2023-12-31 11176978 core:PatentsTrademarksLicencesConcessionsSimilar 2024-12-31 11176978 bus:Consolidated 2023-01-01 2023-12-31 11176978 bus:Consolidated 2023-12-31 11176978 bus:Consolidated core:WithinOneYear 2024-12-31 11176978 bus:Consolidated core:WithinOneYear 2023-12-31 11176978 core:AfterOneYear bus:Consolidated 2024-12-31 11176978 core:AfterOneYear bus:Consolidated 2023-12-31 11176978 bus:Consolidated core:ShareCapital 2023-01-01 2023-12-31 11176978 bus:Consolidated core:OtherReservesSubtotal 2023-01-01 2023-12-31 11176978 bus:Consolidated core:RetainedEarningsAccumulatedLosses 2023-01-01 2023-12-31 11176978 bus:Consolidated core:ShareCapital 2024-01-01 2024-12-31 11176978 bus:Consolidated core:OtherReservesSubtotal 2024-01-01 2024-12-31 11176978 bus:Consolidated core:RetainedEarningsAccumulatedLosses 2024-01-01 2024-12-31 11176978 core:ShareCapital 2023-01-01 2023-12-31 11176978 core:RetainedEarningsAccumulatedLosses 2023-01-01 2023-12-31 11176978 core:ShareCapital 2024-01-01 2024-12-31 11176978 core:RetainedEarningsAccumulatedLosses 2024-01-01 2024-12-31 11176978 bus:Consolidated core:ShareCapital 2024-12-31 11176978 bus:Consolidated core:ShareCapital 2023-12-31 11176978 bus:Consolidated core:SharePremium 2024-12-31 11176978 bus:Consolidated core:SharePremium 2023-12-31 11176978 bus:Consolidated core:OtherReservesSubtotal 2024-12-31 11176978 bus:Consolidated core:OtherReservesSubtotal 2023-12-31 11176978 bus:Consolidated core:RetainedEarningsAccumulatedLosses 2024-12-31 11176978 bus:Consolidated core:RetainedEarningsAccumulatedLosses 2023-12-31 11176978 core:ShareCapital 2024-12-31 11176978 core:ShareCapital 2023-12-31 11176978 core:SharePremium 2024-12-31 11176978 core:SharePremium 2023-12-31 11176978 core:RetainedEarningsAccumulatedLosses 2024-12-31 11176978 core:RetainedEarningsAccumulatedLosses 2023-12-31 11176978 bus:Consolidated core:ShareCapital 2022-12-31 11176978 bus:Consolidated core:SharePremium 2022-12-31 11176978 bus:Consolidated core:OtherReservesSubtotal 2022-12-31 11176978 bus:Consolidated core:RetainedEarningsAccumulatedLosses 2022-12-31 11176978 bus:Consolidated 2022-12-31 11176978 core:ShareCapital 2022-12-31 11176978 core:SharePremium 2022-12-31 11176978 core:RetainedEarningsAccumulatedLosses 2022-12-31 11176978 bus:Consolidated core:PatentsTrademarksLicencesConcessionsSimilar 2023-12-31 11176978 core:PatentsTrademarksLicencesConcessionsSimilar 2023-12-31 11176978 core:CostValuation core:Non-currentFinancialInstruments 2024-12-31 11176978 core:Non-currentFinancialInstruments 2024-12-31 11176978 core:Non-currentFinancialInstruments 2023-12-31 11176978 bus:Director1 2024-01-01 2024-12-31 11176978 bus:SmallEntities 2024-01-01 2024-12-31 11176978 bus:Audited 2024-01-01 2024-12-31 11176978 bus:SmallCompaniesRegimeForAccounts 2024-01-01 2024-12-31 11176978 bus:PrivateLimitedCompanyLtd 2024-01-01 2024-12-31 11176978 bus:FullAccounts 2024-01-01 2024-12-31 11176978 core:OfficeEquipment bus:Consolidated 2024-01-01 2024-12-31 11176978 core:OfficeEquipment 2024-01-01 2024-12-31 11176978 core:OfficeEquipment bus:Consolidated 2023-12-31 11176978 core:OfficeEquipment bus:Consolidated 2024-12-31
COMPANY REGISTRATION NUMBER: 11176978
Proximity Insight Holdings Limited
Financial Statements
31 December 2024
Proximity Insight Holdings Limited
Financial Statements
Year ended 31 December 2024
Contents
Page
Directors' report
1
Independent auditor's report to the members
3
Consolidated statement of comprehensive income
7
Consolidated statement of financial position
8
Company statement of financial position
9
Consolidated statement of changes in equity
10
Company statement of changes in equity
11
Notes to the financial statements
12
Proximity Insight Holdings Limited
Directors' Report
Year ended 31 December 2024
The directors present their report and the financial statements of the group for the year ended 31 December 2024 .
Directors
The directors who served the company during the year were as follows:
J D Gale
M P Lacey
C E McCabe
K Moyse
J Krancki
Directors' responsibilities statement
The directors are responsible for preparing the directors' report and the financial statements in accordance with applicable law and regulations. Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the group and the company and the profit or loss of the group for that period. In preparing these financial statements, the directors are required to: - select suitable accounting policies and then apply them consistently; - make judgments and accounting estimates that are reasonable and prudent; - prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business. The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company's transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities. Auditor
Each of the persons who is a director at the date of approval of this report confirms that:
- so far as they are aware, there is no relevant audit information of which the group and the company's auditor is unaware; and - they have taken all steps that they ought to have taken as a director to make themselves aware of any relevant audit information and to establish that the group and the company's auditor is aware of that information.
Small company provisions
This report has been prepared in accordance with the provisions applicable to companies entitled to the small companies exemption.
This report was approved by the board of directors on 30 September 2025 and signed on behalf of the board by:
C E McCabe
Director
Registered office:
The Portland Building
27-28 Church Street
Nrighton
East Sussex
United Kingdom
BN1 1RB
Proximity Insight Holdings Limited
Independent Auditor's Report to the Members of Proximity Insight Holdings Limited
Year ended 31 December 2024
Opinion
We have audited the financial statements of Proximity Insight Holdings Limited (the 'parent company') and its subsidiaries (the 'group') for the year ended 31 December 2024 which comprise the consolidated statement of comprehensive income, consolidated statement of financial position, company statement of financial position and the related notes, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including FRS 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice). In our opinion the financial statements: - give a true and fair view of the state of the group's and of the parent company's affairs as at 31 December 2024 and of the group's loss for the year then ended; - have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; - have been prepared in accordance with the requirements of the Companies Act 2006.
Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the auditor's responsibilities for the audit of the financial statements section of our report. We are independent of the group in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.
Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the group's or the parent company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.
Other information
The other information comprises the information included in the annual report, other than the financial statements and our auditor’s report thereon. The directors are responsible for the other information. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether there is a material misstatement in the financial statements or a material misstatement of the other information. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard.
Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:
- the information given in the directors' report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
- the directors' report has been prepared in accordance with applicable legal requirements.
Matters on which we are required to report by exception
In the light of the knowledge and understanding of the group and the parent company and its environment obtained in the course of the audit, we have not identified material misstatements in the directors' report. We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion: - adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received from branches not visited by us; or - the parent company financial statements are not in agreement with the accounting records and returns; or - certain disclosures of directors' remuneration specified by law are not made; or - we have not received all the information and explanations we require for our audit; or - the directors were not entitled to prepare the financial statements in accordance with the small companies regime and take advantage of the small companies' exemptions in preparing the directors' report and from the requirement to prepare a strategic report.
Responsibilities of directors
As explained more fully in the directors' responsibilities statement, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error. In preparing the financial statements, the directors are responsible for assessing the group's and the parent company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the group or the parent company or to cease operations, or have no realistic alternative but to do so.
Auditor's responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements. Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below: We identify and assess the risks of material misstatement of the financial statements, whether due to fraud or error, and then design and perform audit procedures responsive to those risks, including obtaining audit evidence that is sufficient and appropriate to provide a basis for our opinion. In identifying and assessing risks of material misstatement in respect of irregularities, including fraud and non-compliance with laws and regulations, we have considered; the nature of the industry, control environment and business performance. We also consider the results of our enquiries of management and the Audit Committee, relating to their own identification and assessment of the risks of irregularities and possible related fraud. This includes reviewing available documentation on their policies and procedures and performing tests of controls to evidence their effectiveness. Throughout the audit testing we are considering the incentives that may exist within the organisation for fraud. Key areas include timing of recognising income around the year end, posting of unusual journals and manipulating the Company's performance measures to meet remuneration targets and bank covenants. In common with all audits under ISAs (UK), we are also required to perform specific procedures to respond to the risk of management override. We ensure we have an understanding of the relevant laws and regulations and remain alert to possible non-compliance throughout the audit. Despite proper planning and audit work in accordance with auditing standards there are inherent limitations and unavoidable risk that we may not detect some irregularities and material misstatements in the financial statements. We are not responsible for preventing non-compliance and cannot be expected to detect non-compliance with all laws and regulations. As part of an audit in accordance with ISAs (UK), we exercise professional judgment and maintain professional scepticism throughout the audit. We also: - Identify and assess the risks of material misstatement of the financial statements, whether due to fraud or error, design and perform audit procedures responsive to those risks, and obtain audit evidence that is sufficient and appropriate to provide a basis for our opinion. The risk of not detecting a material misstatement resulting from fraud is higher than for one resulting from error, as fraud may involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal control. - Obtain an understanding of internal control relevant to the audit in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the group's internal control. - Evaluate the appropriateness of accounting policies used and the reasonableness of accounting estimates and related disclosures made by the directors. - Conclude on the appropriateness of the directors' use of the going concern basis of accounting and, based on the audit evidence obtained, whether a material uncertainty exists related to events or conditions that may cast significant doubt on the group's or the parent company's ability to continue as a going concern. If we conclude that a material uncertainty exists, we are required to draw attention in our auditor’s report to the related disclosures in the financial statements or, if such disclosures are inadequate, to modify our opinion. Our conclusions are based on the audit evidence obtained up to the date of our auditor’s report. However, future events or conditions may cause the group or the parent company to cease to continue as a going concern. - Evaluate the overall presentation, structure and content of the financial statements, including the disclosures, and whether the financial statements represent the underlying transactions and events in a manner that achieves fair presentation. - Obtain sufficient appropriate audit evidence regarding the financial information of the entities or business activities within the group to express an opinion on the consolidated financial statements. We are responsible for the direction, supervision and performance of the group audit. We remain solely responsible for our audit opinion. We communicate with those charged with governance regarding, among other matters, the planned scope and timing of the audit and significant audit findings, including any significant deficiencies in internal control that we identify during our audit. Use of our report
This report is made solely to the company's members, as a body, in accordance with chapter 3 of part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in an auditor's report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.
Dominic Wood
(Senior Statutory Auditor)
For and on behalf of
Burgess Hodgson Audit Limited
Chartered accountants & statutory auditor
Camburgh House
27 New Dover Road
Canterbury
Kent
CT1 3DN
30 September 2025
Proximity Insight Holdings Limited
Consolidated Statement of Comprehensive Income
Year ended 31 December 2024
2024
2023
Note
£
£
Turnover
3,272,279
2,677,572
Cost of sales
696,343
521,296
------------
------------
Gross profit
2,575,936
2,156,276
Administrative expenses
4,000,421
4,407,992
Other operating income
50,000
------------
------------
Operating loss
( 1,374,485)
( 2,251,716)
Other interest receivable and similar income
2,199
642
Interest payable and similar expenses
72,633
5,548
------------
------------
Loss before taxation
5
( 1,444,919)
( 2,256,622)
Tax on loss
3,001
( 347,159)
------------
------------
Loss for the financial year
( 1,447,920)
( 1,909,463)
------------
------------
Foreign currency retranslation
61,338
72,028
------------
------------
Total comprehensive income for the year
( 1,386,582)
( 1,837,435)
------------
------------
All the activities of the group are from continuing operations.
Proximity Insight Holdings Limited
Consolidated Statement of Financial Position
31 December 2024
2024
2023
Note
£
£
Fixed assets
Intangible assets
6
90,992
104,000
Tangible assets
7
10,824
22,661
---------
---------
101,816
126,661
Current assets
Debtors
9
214,717
274,508
Cash at bank and in hand
917,486
1,480,831
------------
------------
1,132,203
1,755,339
Creditors: amounts falling due within one year
10
2,115,943
1,292,280
------------
------------
Net current (liabilities)/assets
( 983,740)
463,059
---------
---------
Total assets less current liabilities
( 881,924)
589,720
Creditors: amounts falling due after more than one year
11
15,185
100,289
---------
---------
Net (liabilities)/assets
( 897,109)
489,431
---------
---------
Capital and reserves
Called up share capital
31,389
31,347
Share premium account
7,316,116
7,316,116
Other reserves
71,262
9,924
Profit and loss account
( 8,315,876)
( 6,867,956)
------------
------------
Shareholders (deficit)/funds
( 897,109)
489,431
------------
------------
These financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies' regime and in accordance with Section 1A of FRS 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland'.
These financial statements were approved by the board of directors and authorised for issue on 30 September 2025 , and are signed on behalf of the board by:
C E McCabe
Director
Company registration number: 11176978
Proximity Insight Holdings Limited
Company Statement of Financial Position
31 December 2024
2024
2023
Note
£
£
Fixed assets
Intangible assets
6
90,992
104,000
Investments
8
78
78
--------
---------
91,070
104,078
Current assets
Debtors
9
7,174,695
7,171,695
Cash at bank and in hand
732
4,052
------------
------------
7,175,427
7,175,747
------------
------------
Net current assets
7,175,427
7,175,747
------------
------------
Total assets less current liabilities
7,266,497
7,279,825
------------
------------
Capital and reserves
Called up share capital
31,389
31,347
Share premium account
7,316,116
7,316,116
Profit and loss account
( 81,008)
( 67,638)
------------
------------
Shareholders funds
7,266,497
7,279,825
------------
------------
The loss for the financial year of the parent company was £ 13,370 (2023: £ 13,395 ).
These financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies' regime and in accordance with Section 1A of FRS 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland'.
These financial statements were approved by the board of directors and authorised for issue on 30 September 2025 , and are signed on behalf of the board by:
C E McCabe
Director
Company registration number: 11176978
Proximity Insight Holdings Limited
Consolidated Statement of Changes in Equity
Year ended 31 December 2024
Called up share capital
Share premium account
Other reserves
Profit and loss account
Total
£
£
£
£
£
At 1 January 2023
31,040
7,316,116
( 62,104)
( 4,958,493)
2,326,559
Loss for the year
( 1,909,463)
( 1,909,463)
Other comprehensive income for the year:
Foreign currency retranslation
72,028
72,028
--------
------------
--------
------------
------------
Total comprehensive income for the year
72,028
( 1,909,463)
( 1,837,435)
Issue of shares
307
307
--------
------------
--------
------------
------------
Total investments by and distributions to owners
307
307
At 31 December 2023
31,347
7,316,116
9,924
( 6,867,956)
489,431
Loss for the year
( 1,447,920)
( 1,447,920)
Other comprehensive income for the year:
Foreign currency retranslation
61,338
61,338
--------
------------
--------
------------
------------
Total comprehensive income for the year
61,338
( 1,447,920)
( 1,386,582)
Issue of shares
42
42
----
----
----
----
----
Total investments by and distributions to owners
42
42
--------
------------
--------
------------
---------
At 31 December 2024
31,389
7,316,116
71,262
( 8,315,876)
( 897,109)
--------
------------
--------
------------
---------
Proximity Insight Holdings Limited
Company Statement of Changes in Equity
Year ended 31 December 2024
Called up share capital
Share premium account
Profit and loss account
Total
£
£
£
£
At 1 January 2023
31,040
7,316,116
( 54,243)
7,292,913
Loss for the year
( 13,395)
( 13,395)
--------
------------
--------
------------
Total comprehensive income for the year
( 13,395)
( 13,395)
Issue of shares
307
307
--------
------------
--------
------------
Total investments by and distributions to owners
307
307
At 31 December 2023
31,347
7,316,116
( 67,638)
7,279,825
Loss for the year
( 13,370)
( 13,370)
--------
------------
--------
------------
Total comprehensive income for the year
( 13,370)
( 13,370)
Issue of shares
42
42
----
----
----
----
Total investments by and distributions to owners
42
42
--------
------------
--------
------------
At 31 December 2024
31,389
7,316,116
( 81,008)
7,266,497
--------
------------
--------
------------
Proximity Insight Holdings Limited
Notes to the Financial Statements
Year ended 31 December 2024
1. General information
The company is a private company limited by shares, registered in England and Wales. The address of the registered office is The Portland Building, 27-28 Church Street, Nrighton, East Sussex, BN1 1RB, United Kingdom.
2. Statement of compliance
These financial statements have been prepared in compliance with Section 1A of FRS 102, 'The Financial Reporting Standard applicable in the UK and the Republic of Ireland'.
3. Accounting policies
Basis of preparation
The financial statements have been prepared on the historical cost basis, as modified by the revaluation of certain financial assets and liabilities and investment properties measured at fair value through profit or loss.
The financial statements are prepared in sterling, which is the functional currency of the entity.
Going concern
The directors believe the company has adequate cash positions and controls over future cashflow to allow the company to continue for the foreseeable future and therefore the accounts have been prepared on a going concern basis for at least the next 12 months.
Disclosure exemptions
The parent company satisfies the criteria of being a qualifying entity as defined in FRS 102. As such, advantage has been taken of the following reduced disclosures available under FRS 102:
(a) Disclosures in respect of each class of share capital have not been presented.
(b) No cash flow statement has been presented for the company.
(c) Disclosures in respect of financial instruments have not been presented.
(d) No disclosure has been given for the aggregate remuneration of key management personnel.
Consolidation
The financial statements consolidate the financial statements of Proximity Insight Holdings Limited and all of its subsidiary undertakings.
The results of subsidiaries acquired or disposed of during the year are included from or to the date that control passes.
The parent company has applied the exemption contained in section 408 of the Companies Act 2006 and has not presented its individual profit and loss account.
Judgements and key sources of estimation uncertainty
The preparation of the financial statements requires management to make judgements, estimates and assumptions that affect the amounts reported. These estimates and judgements are continually reviewed and are based on experience and other factors, including expectations of future events that are believed to be reasonable under the circumstances. The judgements, estimates and assumptions that management has made in the process of applying the entity's accounting policies and that have the most significant effect on the amounts recognised in the financial statements are as follows: (i) Purchase recognition - Directors recognise the purchases when significant risks and rewards of ownership are passed to them as the buyer. They consider this has taken place on delivery and therefore record all deliveries not yet invoiced as accruals at the year end. (ii) Useful economic life of fixed and intangible assets - The annual depreciation and amortisation charges are based upon management's assessment of the useful economic lives and residual values of the company's tangible assets. These are re-assessed annually and amended where necessary.
Revenue recognition
Turnover is measured at the fair value of the consideration received or receivable for goods supplied and services rendered, net of discounts and Value Added Tax. Revenue from the sale of goods is recognised when the significant risks and rewards of ownership have transferred to the buyer (usually on despatch of the goods); the amount of revenue can be measured reliably; it is probable that the associated economic benefits will flow to the entity; and the costs incurred or to be incurred in respect of the transactions can be measured reliably.
Income tax
The taxation expense represents the aggregate amount of current and deferred tax recognised in the reporting period. Tax is recognised in profit or loss, except to the extent that it relates to items recognised in other comprehensive income or directly in equity. In this case, tax is recognised in other comprehensive income or directly in equity, respectively.
Foreign currencies
Foreign currency transactions are initially recorded in the functional currency, by applying the spot exchange rate as at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies are translated at the exchange rate ruling at the reporting date, with any gains or losses being taken to the profit and loss account.
Intangible assets
Intangible assets are initially recorded at cost, and are subsequently stated at cost less any accumulated amortisation and impairment losses. Any intangible assets carried at revalued amounts, are recorded at the fair value at the date of revaluation, as determined by reference to an active market, less any subsequent accumulated amortisation and subsequent accumulated impairment losses. Intangible assets acquired as part of a business combination are only recognised separately from goodwill when they arise from contractual or other legal rights, are separable, the expected future economic benefits are probable and the cost or value can be measured reliably.
Amortisation
Amortisation is calculated so as to write off the cost of an asset, less its estimated residual value, over the useful life of that asset as follows:
Patents, trademarks and licences
-
10% straight line
If there is an indication that there has been a significant change in amortisation rate, useful life or residual value of an intangible asset, the amortisation is revised prospectively to reflect the new estimates.
Tangible assets
Tangible assets are initially recorded at cost, and subsequently stated at cost less any accumulated depreciation and impairment losses. Any tangible assets carried at revalued amounts are recorded at the fair value at the date of revaluation less any subsequent accumulated depreciation and subsequent accumulated impairment losses.
Depreciation
Depreciation is calculated so as to write off the cost or valuation of an asset, less its residual value, over the useful economic life of that asset as follows:
Equipment
-
33% straight line
Investments
Fixed asset investments are initially recorded at cost, and subsequently stated at cost less any accumulated impairment losses.
Impairment of fixed assets
A review for indicators of impairment is carried out at each reporting date, with the recoverable amount being estimated where such indicators exist. Where the carrying value exceeds the recoverable amount, the asset is impaired accordingly. Prior impairments are also reviewed for possible reversal at each reporting date.
Financial instruments
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. Debtors and creditors with no stated interest rate and receivable or payable within one year are recorded at transaction price. Any losses arising from impairment are recognised in the profit and loss account in other administrative expenses. Loans and borrowings are initially recognised at the transaction price including transaction costs. Subsequently, they are measured at amortised cost using the effective interest rate method, less impairment. If an arrangement constitutes a finance transaction it is measured at present value.
Defined contribution plans
Contributions to defined contribution plans are recognised as an expense in the period in which the related service is provided. Prepaid contributions are recognised as an asset to the extent that the prepayment will lead to a reduction in future payments or a cash refund.
4. Employee numbers
The average number of persons employed by the company during the year amounted to 39 (2023: 40 ).
5. Profit before taxation
Profit before taxation is stated after charging:
2024
2023
£
£
Amortisation of intangible assets
13,008
13,206
Depreciation of tangible assets
14,204
14,651
--------
--------
6. Intangible assets
Group
Patents, trademarks and licences
£
Cost
At 1 January 2024 and 31 December 2024
131,016
---------
Amortisation
At 1 January 2024
27,016
Charge for the year
13,008
---------
At 31 December 2024
40,024
---------
Carrying amount
At 31 December 2024
90,992
---------
At 31 December 2023
104,000
---------
Company
Patents, trademarks and licences
£
Cost
At 1 January 2024 and 31 December 2024
130,000
---------
Amortisation
At 1 January 2024
26,000
Charge for the year
13,008
---------
At 31 December 2024
39,008
---------
Carrying amount
At 31 December 2024
90,992
---------
At 31 December 2023
104,000
---------
7. Tangible assets
Group
Equipment
£
Cost
At 1 January 2024
56,918
Additions
2,367
--------
At 31 December 2024
59,285
--------
Depreciation
At 1 January 2024
34,257
Charge for the year
14,204
--------
At 31 December 2024
48,461
--------
Carrying amount
At 31 December 2024
10,824
--------
At 31 December 2023
22,661
--------
The company has no tangible assets.
8. Investments
The group has no investments.
Company
Shares in group undertakings
£
Cost
At 1 January 2024 and 31 December 2024
78
----
Impairment
At 1 January 2024 and 31 December 2024
----
Carrying amount
At 1 January 2024 and 31 December 2024
78
----
At 31 December 2023
78
----
Subsidiaries, associates and other investments
Details of the investments in which the parent company has an interest of 20% or more are as follows:
Class of share
Percentage of shares held
Subsidiary undertakings
Proximity Insight Limited - The Portland Buidling, 27-28 Church Street, Brighton, East Sussex, United Kingdom, BN1 1RB
Ordinary
100
Proximity Insight Pty Ltd - Unit 1, 172-176 Wellington St, Collingwood Vic, 3066, Australia
Ordinary
100
Proximity Insight LLC - 10 East 39th Street 12th Floor, NY 10016, New York, USA
Ordinary
100
9. Debtors
Group
Company
2024
2023
2024
2023
£
£
£
£
Trade debtors
117,838
196,939
Amounts owed by group undertakings and undertakings in which the company has a participating interest
7,174,695
7,171,695
Other debtors
96,879
77,569
---------
---------
------------
------------
214,717
274,508
7,174,695
7,171,695
---------
---------
------------
------------
10. Creditors: amounts falling due within one year
Group
Company
2024
2023
2024
2023
£
£
£
£
Bank loans and overdrafts
385,900
Trade creditors
129,907
117,275
Corporation tax
2,066
3,667
Social security and other taxes
22,328
Other creditors
1,598,070
1,149,010
------------
------------
----
----
2,115,943
1,292,280
------------
------------
----
----
11. Creditors: amounts falling due after more than one year
Group
Company
2024
2023
2024
2023
£
£
£
£
Bank loans and overdrafts
15,185
100,289
--------
---------
----
----