Company registration number 11368792 (England and Wales)
STRIVE HOLDING LIMITED
ANNUAL REPORT AND FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
STRIVE HOLDING LIMITED
COMPANY INFORMATION
Director
L I P Rantala
Company number
11368792
Registered office
3rd Floor
114a Cromwell Road
London
SW7 4AG
Auditor
Bright Grahame Murray
Emperor's Gate
114a Cromwell Road
Kensington
London
SW7 4AG
STRIVE HOLDING LIMITED
CONTENTS
Page
Strategic report
1 - 3
Director's report
4 - 5
Independent auditor's report
6 - 8
Group income statement
9
Group statement of comprehensive income
10
Group statement of financial position
11
Group statement of changes in equity
13
Group statement of cash flows
15
Notes to the group financial statements
17 - 38
Parent company statement of financial position
12
Parent company statement of changes in equity
14
Parent company statement of cash flows
16
STRIVE HOLDING LIMITED
STRATEGIC REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024
- 1 -

The director presents the strategic report for the year ended 31 December 2024.

Fair review of the business

During the year, the Group reported total revenue of €94,778,997 (2023: €108,306,196) with the main revenue stream arising from gross gaming revenue of €94,122,391 (2023: €102,760,984). The decrease is primarily attributable to changes to the Group’s operations, in view of developments in several jurisdictions in which the Group was in the process of acquiring a gaming license, and the decommissioning of operations in other jurisdictions. These changes were implemented to be compliant with regulations that came into force during the same period in anticipation of, and eligibility to, a gambling license application in those same jurisdictions, whilst the latter was a financial risk-mitigating measure.

During the year 2024, the Group also increased its workforce to 166 employees, primarily due to bringing Customer Support operations in-house. This step has allowed the Group to further improve service quality, response time, and customer retention, strengthening its brand positioning in licensed markets.

The Group made significant preparations for upcoming licenses in newly regulated EU markets, allocating resources to ensure full compliance with anticipated requirements. These efforts include enhanced responsible gambling tools, technical certifications, and jurisdiction-specific adjustments to the platform. Additionally, the Group completed application for new B2B license and B2C licenses. These licenses will allow the Group to expand into the B2B space, offering its technology and platform solutions to third-party operators and opening a new revenue stream.

Furthermore, the Group successfully launched its Sportsbook product at the end of 2024, diversifying its casino offering and paving the way for cross-sell opportunities between verticals.

As part of its expansion and diversification plans, the Group also initiated a restructuring programme aimed at optimizing operations, aligning resources across brands, and leveraging its technology stack to enhance scalability. The restructuring will enable the Group to grow its strongest brands and capture the full potential of its licensed markets.

The Group’s ability to adapt to regulatory changes has proven fruitful, as the decrease experienced in certain jurisdictions was partially mitigated by shifting efforts to other licensed markets, which led to exponential growth and returns from said jurisdictions. The gross profit margin remained stable at 46% (2023: 46%), reflecting strong operational discipline despite lower revenues.

Administrative and operating costs

The Group's administrative expenditure increased to €23,819,516 (2023: €19,529,509), attributable to the increase in Rootz Ltd.’s personnel costs related to its newly expanded Customer Support workforce, as well as significant system upgrades made to remain compliant with laws and regulations in its regulated jurisdictions and to prepare for upcoming EU market licenses. Marketing and affiliate expenditure decreased to €24,292,937 (2023: €27,331,952) as the Company shifted its focus on establishing itself in markets where it currently holds a gaming license.

Results

As a result, the Group registered a loss before taxation amounting to €2,013,223 (2023: €282,472 profit). After deducting tax thereon, the loss for the year amounted to €2,014,129 (2023: €4,038,060 profit).

Despite this temporary setback, management believes that the steps taken — including the launch of Sportsbook, the internalization of Customer Support, the restructuring initiative, and the preparation for new B2C and B2B licenses — position the Group for stronger performance, new market entries, and profitable growth in 2025 and beyond.

 

 

STRIVE HOLDING LIMITED
STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 2 -
Principal risks and uncertainties

Significant risk and factors of uncertainty

The Group operates in an emerging online gaming industry. For Internet based casino operations, there is uncertainty as to which country's law ought to be applied, as the internet operations can be linked to several jurisdictions. Legalisation concerning online gaming is under investigation in many jurisdictions. As at today certain EU countries have regulated their market by means of country specific licenses, whilst at present, discussions are in progress on the liberalisation of a number of other markets in Europe. The Group monitors the legal situation within EU, and if any of its key markets were to regulate the market, Rootz Ltd would obtain the required license to be in a position to continue operating in that jurisdiction. This regulatory uncertainty represents both a risk and an opportunity for the company's ability to develop and grow the business. Reviews of gaming taxation laws are taking place in a number of EU jurisdictions, including certain jurisdictions from which the Group accepts bets. The Director is of the view that any potential exposure to unpaid taxes is not material, except for two specific jurisdictions as further described in Note 26.

 

Financial Risk Management

The Group's activities expose it to a variety of financial risks; market risk (including currency risk, fair value interest rate risk and price risk), credit risk, liquidity risk and capital risk. The Group's overall risk management program focuses on the unpredictability of financial markets and seeks to minimise potential adverse effects on the Group's financial performance.

 

Market risk

Foreign exchange risk

The Group is exposed to foreign exchange risk arising from various currency exposure, primarily with respect to the Canadian dollar (CAD) and the New Zealand Dollar (NZD). Foreign exchange risk arises from future commercial transactions, recognised assets and liabilities and net investments in foreign operations.

Price Risk
The Group is not exposed to commodity price risk.
Interest rate risk
The Group is not exposed to interest risk.
Credit Risk
Financial assets which potentially subject the Group to concentrations of credit risk consist principally of receivables and cash at bank. The Group assesses the credit quality of its customers by taking into account financial standing, past experience and other factors as well as continuously monitors defaults of its counterparties. Receivables are presented net of an allowance for doubtful debts. The Group applies the IFRS 9 simplified model of recognising lifetime expected credit losses for all trade receivables. In measuring the expected credit losses, the trade receivables have been assessed on a collective basis as they possess shared credit risk characterises. They have been grouped based on the days past due. Cash at bank is placed with reliable financial institutions.
Liquidity risk
The Group's exposure to liquidity risk arises from its obligations to meet its financial liabilities, which comprise of trade and other payables. Prudent liquidity risk management includes maintaining sufficient cash and committed credit facilities. The Group monitors its liquidity on the basis of expected cash flow. This entails projecting cash flows and considering the level of liquid assets necessary to meet the Group's obligations as they fall due.
Capital risk management
The Group's objectives when managing capital are to safeguard its ability to continue as a going concern and to maximise the return to stakeholders through the optimisation of the debt and equity balance.
STRIVE HOLDING LIMITED
STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 3 -
Future Developments

The Group's ability to adapt to ongoing changes can be seen through the several ongoing license applications and other efforts to expand its casino offerings globally. Such efforts mitigate possible negative impact as a result of changes within the industry and at times puts the Group in an advantageous position within the market. This combined with the plans for the introduction of a sportsbooks to its casino offering, albeit still in early stages and subject to acquiring the relevant licensing, the Group continues its objective to cement itself as one of the leading operators in the industry.

Statement by the directors in performance of their statutory duties in accordance with s172(1) Companies Act 2006
Our people

People are a key factor for our business to succeed. We are proud of the average length of service of our employees, to which we attribute our success. We intend to retain people for the long term and our recruitment strategy is based on offering long term careers in fairly paid, fulfilling and stable jobs.

We encourage our employees to have both fulfilling careers and balanced, healthy lives. We support this through the numerous benefits and incentives offered as part of our employment package, as well as allowing our employees to grow professionally. We look to our employees to contribute ideas for our future growth, and share the rewards of the business where we are profitable.

Business relationships

We value long term relationships with our suppliers and customers, and we pride ourselves with customer retention rates we achieve. We employ robust "know your customer" and "know your supplier" processes across our operations, and we are typically cautious when entering into new relationships. This is so as to ensure compliance with the most up to date standards required by the industry in which we operate.

Community, Environment and Reputation

We believe that a positive and strong culture is the best way to ensure a high level of professional conduct when it comes to health and safety, environment, regulations or business dealings.

Capital allocation and long-term decisions

Monthly management accounts are prepared and reviewed by management, including the financial budgets, resource plans and investment decisions. In making decisions concerning the business plan and future strategy, management has regard to a variety of matters including the interests of stakeholders, long term consequences of our capital allocation (such expenditure needed to ensure our long-term viability whilst maintaining adequate liquidity), and reputation.

Decisions on the level of dividend take into account the general profitability, liquidity and funding needs of the group.

On behalf of the board

L I P Rantala
Director
30 September 2025
STRIVE HOLDING LIMITED
DIRECTOR'S REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024
- 4 -

The director presents his annual report and financial statements for the year ended 31 December 2024.

Principal activities

Strive Holding Limited is the holding company of a trading group which currently operates as an online gaming business and marketing and affiliate services.

Results and dividends

The group results for the year are set out on page 9.

Ordinary dividends were paid amounting to €5,000,000. The director does not recommend payment of a further dividend.

Director

The director who held office during the year and up to the date of signature of the financial statements was as follows:

L I P Rantala
Post reporting date events

No significant events have occured after the balance sheet date which require mention in this report.

 

The relevant disclosures as required by the "International Financial Reporting Standards" have been made under Note 28 "Events after the reporting date" within the financial statements.

Future developments

Information regarding future developments can be found in the Strategic report.

Auditor

The auditor, Bright Grahame Murray, is deemed to be reappointed under section 487(2) of the Companies Act 2006.

Energy and carbon report

As the group has not consumed more than 40,000 kWh of energy in this reporting period, it qualifies as a low energy user under these regulations and is not required to report on its emissions, energy consumption or energy efficiency activities.

STRIVE HOLDING LIMITED
DIRECTOR'S REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 5 -
Statement of director's responsibilities

The director is responsible for preparing the annual report and the financial statements in accordance with applicable law and regulations.

 

Company law requires the director to prepare financial statements for each financial year. Under that law the director has elected to prepare the group and parent company financial statements in accordance with International Financial Reporting Standards (IFRSs) as adopted by the United Kingdom. Under company law the director must not approve the financial statements unless he is satisfied that they give a true and fair view of the state of affairs of the group and the parent company and of the profit or loss of the group and parent company for that period.

 

In preparing these financial statements, International Accounting Standard 1 requires that directors:

 

The director is responsible for keeping adequate accounting records that are sufficient to show and explain the company’s transactions and disclose with reasonable accuracy at any time the financial position of the group and the parent company and enable them to ensure that the financial statements comply with the Companies Act 2006. He is also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

Statement of disclosure to auditor

Each director in office at the date of approval of this annual report confirms that:

 

This confirmation is given and should be interpreted in accordance with the provisions of section 418 of the Companies Act 2006.

On behalf of the board
L I P Rantala
Director
30 September 2025
STRIVE HOLDING LIMITED
INDEPENDENT AUDITOR'S REPORT
TO THE MEMBERS OF STRIVE HOLDING LIMITED
- 6 -
Opinion

We have audited the financial statements of Strive Holding Limited (the ‘parent company’) and its subsidiaries (the ‘group’) for the year ended 31 December 2024 which comprise the group income statement, the group statement of comprehensive income, the group and parent company statement of financial position, the group and parent company statement of changes in equity, the group and parent company statement of cash flows and the group and parent company notes to the financial statements, including significant accounting policies.

 

The financial reporting framework that has been applied in their preparation is applicable law and UK adopted international accounting standards.

In our opinion:

Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditor's responsibilities for the audit of the financial statements section of our report. We are independent of the group and parent company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern

In auditing the financial statements, we have concluded that the director's use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

 

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the group's and parent company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

 

Our responsibilities and the responsibilities of the director with respect to going concern are described in the relevant sections of this report.

Other information

The other information comprises the information included in the annual report other than the financial statements and our auditor's report thereon. The director is responsible for the other information contained within the annual report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.

 

We have nothing to report in this regard.

STRIVE HOLDING LIMITED
INDEPENDENT AUDITOR'S REPORT (CONTINUED)
TO THE MEMBERS OF STRIVE HOLDING LIMITED
- 7 -

Opinions on other matters prescribed by the Companies Act 2006

In our opinion, based on the work undertaken in the course of our audit:

Matters on which we are required to report by exception

In the light of the knowledge and understanding of the group and parent company and their environment obtained in the course of the audit, we have not identified material misstatements in the strategic report or the director's report.

 

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:

Responsibilities of director

As explained more fully in the director's responsibilities statement, the director is responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the director determines is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error. In preparing the financial statements, the director is responsible for assessing the parent company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the director either intends to liquidate the parent company or to cease operations, or has no realistic alternative but to do so.

Auditor's responsibilities for the audit of the financial statements

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor's report that includes our opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

The extent to which our procedures are capable of detecting irregularities, including fraud, is detailed below.

In identifying and addressing risks of material misstatement in respect of irregularities, including fraud and non-compliance with laws and regulations, our procedures included the following:

STRIVE HOLDING LIMITED
INDEPENDENT AUDITOR'S REPORT (CONTINUED)
TO THE MEMBERS OF STRIVE HOLDING LIMITED
- 8 -

Due to the inherent limitations of an audit, there is an unavoidable risk that we may not have detected some material misstatements in the financial statements, even though we have properly planned and performed our audit in accordance with auditing standards. For example, as with any audit, there remained a higher risk of non-detection of irregularities, as these may involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal controls. We are not responsible for preventing fraud or non-compliance with laws and regulations and cannot be expected to detect all fraud and non-compliance with laws and regulations.

A further description of our responsibilities is available on the Financial Reporting Council's website at: https://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor's report.

Use of our report

This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company’s members those matters we are required to state to him in an auditor's report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company’s members as a body, for our audit work, for this report, or for the opinions we have formed.

Robert Moore
Senior Statutory Auditor
For and on behalf of Bright Grahame Murray
Chartered Accountants
Statutory Auditor
Emperor's Gate
114a Cromwell Road
London
SW7 4AG
30 September 2025
STRIVE HOLDING LIMITED
GROUP INCOME STATEMENT
FOR THE YEAR ENDED 31 DECEMBER 2024
- 9 -
2024
2023
Notes
Revenue
3
94,778,997
108,306,196
Cost of sales
(51,369,302)
(60,586,242)
Gross profit
43,409,695
47,719,954
Other operating income
1,261,032
20,863
Administrative expenses
(46,803,899)
(47,821,935)
Operating loss
4
(2,133,172)
(81,118)
Investment revenues
10
94,667
3,834
Finance costs
11
(133,709)
(205,188)
Other gains and losses
12
158,992
-
0
Loss before taxation
(2,013,222)
(282,472)
Income tax (expense)/income
9
(906)
4,320,532
(Loss)/profit for the year
(2,014,128)
4,038,060
Profit for the financial year is all attributable to the owners of the parent company.
STRIVE HOLDING LIMITED
GROUP STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 DECEMBER 2024
- 10 -
2024
2023
(Loss)/profit for the year
(2,014,128)
4,038,060
Other comprehensive income:
Items that may be reclassified to profit or loss
Investments held at fair value through other comprehensive income:
- Valuation gain arising in the year
626,261
-
0
Total comprehensive income for the year
(1,387,867)
4,038,060
Total comprehensive income for the year is all attributable to the owners of the parent company.
STRIVE HOLDING LIMITED
GROUP STATEMENT OF FINANCIAL POSITION
AS AT
31 DECEMBER 2024
31 December 2024
- 11 -
2024
2023
Notes
Non-current assets
Intangible assets
13
3,786,135
3,293,946
Property, plant and equipment
14
475,111
431,107
Investments
15
11,996,881
-
0
Other receivables
18
255,887
506,614
16,514,014
4,231,667
Current assets
Right of use asset
21
503,434
1,006,867
Trade and other receivables
18
2,316,431
2,686,157
Current tax recoverable
-
0
4,535,605
Cash and cash equivalents
20,190,618
40,531,057
23,010,483
48,759,686
Current liabilities
Trade and other payables
23
18,330,586
23,630,146
Borrowings
22
25,757
-
0
Lease liabilities
25
525,131
1,004,506
Deferred revenue
26
77,088
-
0
18,958,562
24,634,652
Net current assets
4,051,921
24,125,034
Net assets
20,565,935
28,356,701
Equity
Called up share capital
29
994,000
1,015,000
Share premium account
30
426,000
868,750
Revaluation reserve
27
626,261
-
Own shares
31
-
(5,000)
Capital redemption reserve
28
50,000
-
Retained earnings
18,469,674
26,477,951
Total equity
20,565,935
28,356,701
The financial statements were approved and signed by the director and authorised for issue on 30 September 2025
L I P Rantala
Director
Company registration number 11368792 (England and Wales)
STRIVE HOLDING LIMITED
COMPANY STATEMENT OF FINANCIAL POSITION
AS AT 31 DECEMBER 2024
31 December 2024
- 12 -
2024
2023
Notes
Non-current assets
Investments
16
12,198,081
100,000
Current assets
Trade and other receivables
19
8,866,004
10,123,546
Current tax recoverable
-
0
4,535,605
Cash and cash equivalents
2,243,635
13,963,083
11,109,639
28,622,234
Current liabilities
Trade and other payables
24
110,437
59,195
Net current assets
10,999,202
28,563,039
Net assets
23,197,283
28,663,039
Equity
Called up share capital
994,000
1,015,000
Share premium account
426,000
868,750
Revaluation reserve
626,261
-
Own shares
-
(5,000)
Capital redemption reserve
50,000
-
Retained earnings
21,101,022
26,784,289
Total equity
23,197,283
28,663,039

As permitted by trues408 Companies Act 2006, the company has not presented its own income statement and related notes. The company’s profit for the year was €310,882 (2023 - €4,478,407 profit).

The financial statements were approved and signed by the director and authorised for issue on 30 September 2025
30 September 2025
L I P Rantala
Director
Company registration number 11368792 (England and Wales)
STRIVE HOLDING LIMITED
GROUP STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2024
- 13 -
Share capital
Share premium account
Revaluation reserve
Capital redemption reserve
Own  shares
Retained earnings
Total
Notes
Balance at 1 January 2023
1,008,000
867,000
-
0
-
0
-
22,439,891
24,314,891
Year ended 31 December 2023:
Profit and total comprehensive income for the year
-
-
-
-
-
4,038,060
4,038,060
Issue of share capital
29
7,000
1,750
-
-
-
-
8,750
Own shares acquired
-
-
-
-
(5,000)
-
0
(5,000)
Balance at 31 December 2023
1,015,000
868,750
-
0
-
0
(5,000)
26,477,951
28,356,701
Year ended 31 December 2024:
Loss for the year
-
-
-
-
-
(2,014,128)
(2,014,128)
Other comprehensive income:
Adjustments to fair value of financial assets
-
-
626,261
-
-
-
626,261
Total comprehensive income for the year
-
-
626,261
-
-
(2,014,128)
(1,387,867)
Issue of share capital
29, 30
29,000
7,250
-
-
-
-
36,250
Dividends
8
-
-
-
-
-
(5,000,000)
(5,000,000)
Redemption of shares
29
(50,000)
(450,000)
-
50,000
-
(994,149)
(1,444,149)
Unrealised gains reported during the year
-
-
-
-
5,000
-
5,000
Balance at 31 December 2024
994,000
426,000
626,261
50,000
-
0
18,469,674
20,565,935
STRIVE HOLDING LIMITED
COMPANY STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2024
- 14 -
Share capital
Share premium account
Revaluation reserve
Capital redemption reserve
Own  shares
Retained earnings
Total
Notes
Balance at 1 January 2023
1,008,000
867,000
-
0
-
0
-
22,305,882
24,180,882
Year ended 31 December 2023:
Profit and total comprehensive income for the year
-
-
-
-
-
4,478,407
4,478,407
Issue of share capital
7,000
1,750
-
-
-
-
8,750
Own shares acquired
-
-
-
-
(5,000)
-
0
(5,000)
Balance at 31 December 2023
1,015,000
868,750
-
0
-
0
(5,000)
26,784,289
28,663,039
Year ended 31 December 2024:
Profit for the year
-
-
-
-
-
310,882
310,882
Other comprehensive income:
Adjustments to fair value of financial assets
-
-
626,261
-
-
-
626,261
Total comprehensive income for the year
-
-
626,261
-
-
310,882
937,143
Issue of share capital
29,000
7,250
-
-
-
-
36,250
Dividends
-
-
-
-
-
(5,000,000)
(5,000,000)
Redemption of shares
(50,000)
(450,000)
-
50,000
-
(994,149)
(1,444,149)
Other movements
-
-
-
-
5,000
-
0
5,000
Balance at 31 December 2024
994,000
426,000
626,261
50,000
-
0
21,101,022
23,197,283
STRIVE HOLDING LIMITED
GROUP STATEMENT OF CASH FLOWS
FOR THE YEAR ENDED 31 DECEMBER 2024
- 15 -
2024
2023
Notes
Cash flows from operating activities
Cash generated from operations
35
940,300
3,239,048
Interest paid
(133,709)
(205,188)
Income taxes paid
(1,067,663)
(1,058,027)
Net cash (outflow)/inflow from operating activities
(261,072)
1,975,833
Investing activities
Purchase of unincorporated business
(1,200)
-
0
Purchase of intangible assets
(1,852,969)
(1,615,094)
Proceeds from disposal of intangibles
-
0
464,456
Purchase of property, plant and equipment
(151,400)
(291,894)
Proceeds from disposal of property, plant and equipment
212
-
0
Purchase of investments
(11,211,628)
-
0
Income received from investments
94,667
-
0
Net cash used in investing activities
(13,122,318)
(1,442,532)
Financing activities
Proceeds from issue of shares
36,250
8,750
Redemption of shares
(1,544,149)
-
0
Purchase of treasury shares
5,000
(5,000)
Payment of lease liabilities
(479,375)
(649,568)
Dividends paid to equity shareholders
(5,000,000)
-
Net cash used in financing activities
(6,982,274)
(645,818)
Net decrease in cash and cash equivalents
(20,365,664)
(112,517)
Cash and cash equivalents at beginning of year
40,531,057
40,636,481
Effect of foreign exchange rates
25,225
7,093
Cash and cash equivalents at end of year
20,190,618
40,531,057
STRIVE HOLDING LIMITED
COMPANY STATEMENT OF CASH FLOWS
FOR THE YEAR ENDED 31 DECEMBER 2024
- 16 -
2024
2023
Notes
Cash flows from operating activities
Cash generated from/(absorbed by) operations
36
1,184,587
(48,407)
Income taxes refunded
4,535,605
3,680,053
Net cash inflow from operating activities
5,720,192
3,631,646
Investing activities
Purchase of subsidiaries
(1,200)
-
0
Purchase of investments
(11,211,628)
-
0
Interest received
181,420
-
0
Other income received from investments
94,667
-
0
Net cash used in investing activities
(10,936,741)
-
Financing activities
Proceeds from issue of shares
36,250
8,750
Redemption of shares
(1,544,149)
-
0
Purchase of treasury shares
5,000
(5,000)
Dividends paid
(5,000,000)
-
Net cash (used in)/generated from financing activities
(6,502,899)
3,750
Net (decrease)/increase in cash and cash equivalents
(11,719,448)
3,635,396
Cash and cash equivalents at beginning of year
13,963,083
10,327,687
Cash and cash equivalents at end of year
2,243,635
13,963,083
STRIVE HOLDING LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
- 17 -
1
Accounting policies
Company information

Strive Holding Limited is a private company limited by shares incorporated in England and Wales. The registered office is 3rd Floor, 114a Cromwell Road, London, SW7 4AG. The group's principal activities and nature of its operations are disclosed in the director's report.

 

The group consists of Strive Holding Limited and all of its subsidiaries.

1.1
Accounting convention

The financial statements have been prepared in accordance with International Financial Reporting Standards (IFRS) as adopted for use in the United Kingdom and with those parts of the Companies Act 2006 applicable to companies reporting under IFRS, except as otherwise stated.

The financial statements are prepared in euros. which is the functional currency of the group. Monetary amounts in these financial statements are rounded to the nearest €.

The financial statements have been prepared under the historical cost convention. The principal accounting policies adopted are set out below.

1.2
Business combinations

The cost of a business combination is the fair value at the acquisition date of the assets given, equity instruments issued and liabilities incurred or assumed, plus costs directly attributable to the business combination. The excess of the cost of a business combination over the fair value of the identifiable assets, liabilities and contingent liabilities acquired is recognised as goodwill.

The cost of the combination includes the estimated amount of contingent consideration that is probable and can be measured reliably, and is adjusted for changes in contingent consideration after the acquisition date.

 

Provisional fair values recognised for business combinations in previous periods are adjusted retrospectively for final fair values determined in the 12 months following the acquisition date.

1.3
Basis of consolidation

The consolidated group financial statements consist of the financial statements of the parent company Strive Holding Limited together with all entities controlled by the parent company (its subsidiaries).

 

All financial statements are made up to 31 December 2024. Where necessary, adjustments are made to the financial statements of subsidiaries to bring the accounting policies used into line with those used by other members of the group.

 

All intra-group transactions, balances and unrealised gains on transactions between group companies are eliminated on consolidation. Unrealised losses are also eliminated unless the transaction provides evidence of an impairment of the asset transferred.

Subsidiaries are consolidated in the group’s financial statements from the date that control commences until the date that control ceases.

1.4
Going concern

The director has at the time of approving the financial statements, a reasonable expectation that the truegroup has adequate resources to continue in operational existence for the foreseeable future. Thus the director continues to adopt the going concern basis of accounting in preparing the financial statements.

STRIVE HOLDING LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
1
Accounting policies
(Continued)
- 18 -
1.5
Revenue

Revenue is measured based on the consideration specified in a contract with a customer and excludes amounts collected on behalf of third parties. The group recognises revenue when it transfers control of a product or service to a customer.

 

When cash inflows are deferred and represent a financing arrangement, the fair value of the consideration is the present value of the future receipts. The difference between the fair value of the consideration and the nominal amount received is recognised as interest income.

The following specific recognition criteria must also be met before revenue is recognised.

Gross gaming revenue

Revenue attributable to gaming transactions in which Rootz Ltd assumes an open position against the player are reported net after deductions for player winnings and jackpot contributions.

STRIVE HOLDING LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
1
Accounting policies
(Continued)
- 19 -
1.6
Intangible assets other than goodwill

 

Acquired Intangible assets

Intangible assets acquired separately from a business are recognised at cost and are subsequently measured at cost less accumulated amortisation and accumulated impairment losses.

 

Intangible assets acquired on business combinations are recognised separately from goodwill at the acquisition date where it is probable that the expected future economic benefits that are attributable to the asset will flow to the entity and the fair value of the asset can be measured reliably; the intangible asset arises from contractual or other legal rights; and the intangible asset is separable from the entity.

 

Amortisation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:

 

Domains owned by the group are considered to have an indefinite useful life so no amortisation is required.

 

Internally generated intangible assets

The creation of internally generated intangible assets involves a research and a development phase. Expenditure on research activities is recognlsed as an expense in the period in which it is incurred.

 

An internally-generated intangible asset, arising from the Company"s development of branded softwares, is recognised only if all of the following can be demonstrated by the Company:

 

 

The amount initially recognised for internally-generated intangible assets is the sum of the expenditure incurred from the date when the intangible asset first meets the recognition criteria listed above. Where no internally-generated intangible asset can be recognised, development expenditure is recognised in the profit or loss in the period in which it is incurred.

 

Subsequent to initial recognition, internally-generated intangible assets are carried at cost less any accumulated amortisation and any accumulated impairment losses. When the intangible asset will become available for use, it will be amortised on a straight-line basis over its estimated useful life which is assumed to be 4 years for all software.

1.7
Property, plant and equipment

Property, plant and equipment are initially measured at cost and subsequently measured at cost or valuation, net of depreciation and any impairment losses.

Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:

Leasehold improvements
Length of the lease
Fixtures and fittings
10 years straight line basis
Office equipment
4 years straight line basis
IT equipment
4 years straight line basis
STRIVE HOLDING LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
1
Accounting policies
(Continued)
- 20 -

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is recognised in the income statement.

1.8
Non-current investments

Interests in subsidiaries are initially measured at cost and subsequently measured at cost less any accumulated impairment losses. The investments are assessed for impairment at each reporting date and any impairment losses or reversals of impairment losses are recognised immediately in profit or loss.

 

A subsidiary is an entity controlled by the parent company. Control is the power to govern the financial and operating policies of the entity so as to obtain benefits from its activities.

1.9
Impairment of tangible and intangible assets

At each reporting end date, the group reviews the carrying amounts of its tangible and intangible assets to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). Where it is not possible to estimate the recoverable amount of an individual asset, the group estimates the recoverable amount of the cash-generating unit to which the asset belongs.

Intangible assets with indefinite useful lives and intangible assets not yet available for use are tested for impairment annually, and whenever there is an indication that the asset may be impaired.

Recoverable amount is the higher of fair value less costs to sell and value in use. In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks specific to the asset for which the estimates of future cash flows have not been adjusted.

 

If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than its carrying amount, the carrying amount of the asset (or cash-generating unit) is reduced to its recoverable amount. An impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in which case the impairment loss is treated as a revaluation decrease.

 

Where an impairment loss subsequently reverses, the carrying amount of the asset (or cash-generating unit) is increased to the revised estimate of its recoverable amount, but so that the increased carrying amount does not exceed the carrying amount that would have been determined had no impairment loss been recognised for the asset (or cash-generating unit) in prior years. A reversal of an impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in which case the reversal of the impairment loss is treated as a revaluation increase.

1.10
Cash and cash equivalents

Cash and cash equivalents include cash in hand, deposits held at call with banks and financial institutions, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities.

1.11
Financial assets

Financial assets are recognised in the group's statement of financial position when the group becomes party to the contractual provisions of the instrument. Financial assets are classified into specified categories, depending on the nature and purpose of the financial assets.

 

At initial recognition, financial assets classified as fair value through profit and loss are measured at fair value and any transaction costs are recognised in profit or loss. Financial assets not classified as fair value through profit and loss are initially measured at fair value plus transaction costs.

STRIVE HOLDING LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
1
Accounting policies
(Continued)
- 21 -
Financial assets at fair value through profit or loss

When any of the above-mentioned conditions for classification of financial assets is not met, a financial asset is classified as measured at fair value through profit or loss. Financial assets measured at fair value through profit or loss are recognized initially at fair value and any transaction costs are recognised in profit or loss when incurred. A gain or loss on a financial asset measured at fair value through profit or loss is recognised in profit or loss, and is included within finance income or finance costs in the statement of income for the reporting period in which it arises.

Financial assets held at amortised cost

Financial instruments are classified as financial assets measured at amortised cost where the objective is to hold these assets in order to collect contractual cash flows, and the contractual cash flows are solely payments of principal and interest. They arise principally from the provision of goods and services to customers (eg trade receivables). They are initially recognised at fair value plus transaction costs directly attributable to their acquisition or issue, and are subsequently carried at amortised cost using the effective interest rate method, less provision for impairment where necessary.

Financial assets at fair value through other comprehensive income

Debt instruments are classified as financial assets measured at fair value through other comprehensive income where the financial assets are held within the group’s business model whose objective is achieved by both collecting contractual cash flows and selling financial assets, and the contractual terms of the financial asset give rise on specified dates to cash flows that are solely payments of principal and interest on the principal amount outstanding.

 

A debt instrument measured at fair value through other comprehensive income is recognised initially at fair value plus transaction costs directly attributable to the asset. After initial recognition, each asset is measured at fair value, with changes in fair value included in other comprehensive income. Accumulated gains or losses recognised through other comprehensive income are directly transferred to profit or loss when the debt instrument is derecognised.

The parent company has made an irrevocable election to recognize changes in fair value of investments in equity instruments through other comprehensive income, not through profit or loss. A gain or loss from fair value changes will be shown in other comprehensive income and will not be reclassified subsequently to profit or loss. Equity instruments measured at fair value through other comprehensive income are recognized initially at fair value plus transaction cost directly attributable to the asset. After initial recognition, each asset is measured at fair value, with changes in fair value included in other comprehensive income. Accumulated gains or losses recognized through other comprehensive income are directly transferred to retained earnings when the equity instrument is derecognized or its fair value substantially decreased. Dividends are recognized as finance income in profit or loss.

STRIVE HOLDING LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
1
Accounting policies
(Continued)
- 22 -
Impairment of financial assets

Financial assets carried at amortised cost and FVOCI are assessed for indicators of impairment at each reporting end date.

 

The expected credit losses associated with these assets are estimated on a forward-looking basis. A broad range of information is considered when assessing credit risk and measuring expected credit losses, including past events, current conditions, and reasonable and supportable forecasts that affect the expected collectability of the future cash flows of the instrument.

 

The Group recognises lifetime ECL for trade receivables, contract assets and lease receivables. The expected credit losses on these financial assets are estimated using a provision matrix based on the Group's historical credit loss experience, adjusted for factors that are specific to the debtors, general economic conditions and an assessment of both the current as well as the forecast direction of conditions at the reporting date, including time value of money where appropriate.

 

For all other financial instruments, the Group recognises lifetime ECL when there has been a significant increase in credit risk since initial recognition. However, if the credit risk on the financial instrument has not increased significantly since initial recognition, the Group measures the loss allowance for that financial instrument at an amount equal to 12-month ECL.

 

Lifetime ECL represents the expected credit losses that will result from all possible default events over the expected life of a financial instrument. In contrast, 1-month ECL represent the portion of lifetime ECL that is expected to result from default evens on a financial instrument that are possible within 12 months after the reporting date.

Derecognition of financial assets

Financial assets are derecognised only when the contractual rights to the cash flows from the asset expire, or when it transfers the financial asset and substantially all the risks and rewards of ownership to another entity.

1.12
Financial liabilities

The group recognises financial debt when the group becomes a party to the contractual provisions of the instruments. Financial liabilities are classified as either 'financial liabilities at fair value through profit or loss' or 'other financial liabilities'.

Other financial liabilities

Other financial liabilities, including borrowings, trade payables and other short-term monetary liabilities, are initially measured at fair value net of transaction costs directly attributable to the issuance of the financial liability. They are subsequently measured at amortised cost using the effective interest method. For the purposes of each financial liability, interest expense includes initial transaction costs and any premium payable on redemption, as well as any interest or coupon payable while the liability is outstanding.

Derecognition of financial liabilities

Financial liabilities are derecognised when, and only when, the group’s obligations are discharged, cancelled, or they expire.

1.13
Equity instruments

Equity instruments issued by the parent company are recorded at the proceeds received, net of direct issue costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer payable at the discretion of the company.

STRIVE HOLDING LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
1
Accounting policies
(Continued)
- 23 -
1.14
Derivatives

Derivatives are initially recognised at fair value at the date a derivative contract is entered into and are subsequently remeasured to fair value at each reporting end date. The resulting gain or loss is recognised in profit or loss immediately unless the derivative is designated and effective as a hedging instrument, in which event the timing of the recognition in profit or loss depends on the nature of the hedge relationship.

 

A derivative with a positive fair value is recognised as a financial asset, whereas a derivative with a negative fair value is recognised as a financial liability. A derivative is presented as a non-current asset or liability if the remaining maturity of the instrument is more than 12 months and it is not expected to be realised or settled within 12 months. Other derivatives are classified as current.

1.15
Taxation

The tax expense represents the sum of the tax currently payable.

Current tax

The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the income statement because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. The group’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the reporting end date.

Deferred tax

Deferred tax is the tax expected to be payable or recoverable on differences between the carrying amounts of assets and liabilities in the financial statements and the corresponding tax bases used in the computation of taxable profit, and is accounted for using the balance sheet liability method. Deferred tax liabilities are generally recognised for all taxable temporary differences and deferred tax assets are recognised to the extent that it is probable that taxable profits will be available against which deductible temporary differences can be utilised. Such assets and liabilities are not recognised if the temporary difference arises from goodwill or from the initial recognition of other assets and liabilities in a transaction that affects neither the tax profit nor the accounting profit.

 

The carrying amount of deferred tax assets is reviewed at each reporting end date and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset is realised. Deferred tax is charged or credited in the income statement, except when it relates to items charged or credited directly to equity, in which case the deferred tax is also dealt with in equity. Deferred tax assets and liabilities are offset when the group has a legally enforceable right to offset current tax assets and liabilities and the deferred tax assets and liabilities relate to taxes levied by the same tax authority.

1.16
Employee benefits

The costs of short-term employee benefits are recognised as a liability and an expense, unless those costs are required to be recognised as part of the cost of inventories or non-current assets.

 

The cost of any unused holiday entitlement is recognised in the period in which the employee’s services are received.

 

Termination benefits are recognised immediately as an expense when the group is demonstrably committed to terminate the employment of an employee or to provide termination benefits.

STRIVE HOLDING LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
1
Accounting policies
(Continued)
- 24 -
1.17
Leases

At inception, the group assesses whether a contract is, or contains, a lease within the scope of IFRS 16. A contract is, or contains, a lease if the contract conveys the right to control the use of an identified asset for a period of time in exchange for consideration. Where a tangible asset is acquired through a lease, the group recognises a right-of-use asset and a lease liability at the lease commencement date. Right-of-use assets are included within property, plant and equipment, apart from those that meet the definition of investment property.

The right-of-use asset is initially measured at cost, which comprises the initial amount of the lease liability adjusted for any lease payments made at or before the commencement date plus any initial direct costs and an estimate of the cost of obligations to dismantle, remove, refurbish or restore the underlying asset and the site on which it is located, less any lease incentives received.

 

The right-of-use asset is subsequently depreciated using the straight-line method from the commencement date to the earlier of the end of the useful life of the right-of-use asset or the end of the lease term. The estimated useful lives of right-of-use assets are determined on the same basis as those of other property, plant and equipment. The right-of-use asset is periodically reduced by impairment losses, if any, and adjusted for certain remeasurements of the lease liability.

The lease liability is initially measured at the present value of the lease payments that are unpaid at the commencement date, discounted using the interest rate implicit in the lease or, if that rate cannot be readily determined, the group's incremental borrowing rate. Lease payments included in the measurement of the lease liability comprise fixed payments, variable lease payments that depend on an index or a rate, amounts expected to be payable under a residual value guarantee, and the cost of any options that the group is reasonably certain to exercise, such as the exercise price under a purchase option, lease payments in an optional renewal period, or penalties for early termination of a lease.

The lease liability is measured at amortised cost using the effective interest method. It is remeasured when there is a change in: future lease payments arising from a change in an index or rate; the group's estimate of the amount expected to be payable under a residual value guarantee; or the group's assessment of whether it will exercise a purchase, extension or termination option. When the lease liability is remeasured in this way, a corresponding adjustment is made to the carrying amount of the right-of-use asset, or is recorded in profit or loss if the carrying amount of the right-of-use asset has been reduced to zero.

The group has elected not to recognise right-of-use assets and lease liabilities for short-term leases of machinery that have a lease term of 12 months or less, or for leases of low-value assets including IT equipment. The payments associated with these leases are recognised in profit or loss on a straight-line basis over the lease term.

When the group acts as a lessor, leases are classified as finance leases whenever the terms of the lease transfer substantially all the risks and rewards of ownership to the lessees, over the major part of the economic life of the asset. All other leases are classified as operating leases. If an arrangement contains lease and non-lease components, the group applies IFRS 15 to allocate the consideration in the contract. When the group is an intermediate lessor, it accounts for its interests in the head lease and the sub-lease separately, classifying the sub-lease with reference to the right-of-use asset arising from the head lease instead of the underlying asset.

1.18
Foreign exchange

Transactions in currencies other than euros are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date. Gains and losses arising on translation in the period are included in profit or loss.

 

 

 

 

STRIVE HOLDING LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 25 -
2
Critical accounting estimates and judgements

In the application of the group’s accounting policies, the director is required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.

 

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised, if the revision affects only that period, or in the period of the revision and future periods if the revision affects both current and future periods.

 

The estimates and assumptions which have a significant risk of causing a material adjustment to the carrying amount of assets and liabilities are outlined below.

Critical judgements
Intangible and tangible fixed assets

Determining whether there are indicators of impairment of the Group's intangible and tangible assets. Factors taken into consideration in reaching such a decision include the economic viability and expected future financial performance of the asset and there there is a component of larger cash-generating unit, the viability and expected future performance of that unit.

Key sources of estimation uncertainty
Tangible fixed assets

Tangible fixed assets are depreciated over their useful lives taking into account residual values, where appropriate. The actual lives of the assets and residual values are assessed annually and may vary depending on the number of factors. In re-assessing asset lives, factors such as technical innovation, product life cycles and maintenance programmes are taken into account.

Provision

Provision has been made in the financial statements for unpaid taxes, interest and penalties in Austria, covering the period from the commencement of operations in Austria in June 2019 to August 2022 when Rootz Ltd ceased to operate in Austria. There exists an uncertainty relating to the determination of the tax base used for the purposes of applying the taxes and duties. The tax base used for the calculations follows guidance issued by local authorities in conjunction with legal opinions commissioned by the Group in view of clarifications required by the Group.

 

3
Revenue
2024
2023
Revenue analysed by class of business
Gross gaming revenue ("GGR")
94,122,391
102,760,984
Other revenue
656,606
5,545,212
94,778,997
108,306,196
STRIVE HOLDING LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
3
Revenue
(Continued)
- 26 -
2024
2023
Revenue analysed by geographical market
European Union
51,512,777
79,533,120
Rest of the world
43,266,220
28,773,076
94,778,997
108,306,196
4
Operating loss
2024
2023
Operating loss for the year is stated after charging/(crediting):
Exchange losses
1,039,735
735,578
Fees payable to the company's auditor for the audit of the company's financial statements
55,276
46,262
Depreciation of property, plant and equipment
617,243
593,898
Profit on disposal of property, plant and equipment
(212)
-
Amortisation of intangible assets
1,360,780
1,042,202
Interest on lease liability
39,339
-
5
Auditor's remuneration
2024
2023
Fees payable to the group's auditor and associates:
For audit services
Audit of the financial statements of the group and company
21,276
22,512
Audit of the financial statements of the company's subsidiaries
34,000
23,750
55,276
46,262
6
Employees - Group

The average monthly number of persons (including directors) employed by the group during the year was:

2024
2023
Number
Number
166
151
STRIVE HOLDING LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
6
Employees - Group
(Continued)
- 27 -

Their aggregate remuneration comprised:

2024
2023
Wages and salaries
8,624,064
7,714,082
Social security costs
379,612
404,274
9,003,676
8,118,356
7
Employees - Company

The average monthly number of persons (including directors) employed by the company during the year was:

2024
2023
Number
Number
Total
-
-
8
Dividends
2024
2023
2024
2023
Amounts recognised as distributions:
per share
per share
Total
Total
Ordinary Shares
Final dividend paid
5.03
-
5,000,000
-
9
Income tax expense
2024
2023
Current tax
Foreign taxes and reliefs
906
(4,320,532)
STRIVE HOLDING LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
9
Income tax expense
2024
2023
(Continued)
- 28 -

The charge for the year can be reconciled to the loss per the income statement as follows:

2024
2023
Loss before taxation
(2,013,222)
(282,472)
Expected tax credit based on a corporation tax rate of 19.00% (2023: 19.00%)
(382,512)
(53,670)
Effect of expenses not deductible in determining taxable profit
-
961,025
Income not taxable
-
(2,695)
Unutilised tax losses carried forward
-
2,939
Permanent capital allowances in excess of depreciation
442,486
(649,806)
Overseas tax paid
-
(4,578,325)
Foreign tax refund
(59,068)
-
Taxation charge/(credit) for the year
906
(4,320,532)
10
Investment income
2024
2023
Interest income
Financial instruments measured at amortised cost:
Bank deposits
-
0
3,834
Other income
Income from other fixed asset investments
94,667
-
94,667
3,834
11
Finance costs
2024
2023
Interest on lease liabilities
39,339
-
Other interest payable
94,370
205,188
Total interest expense
133,709
205,188
STRIVE HOLDING LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 29 -
12
Other gains and losses
2024
2023
Gain on disposal of fixed asset investments
158,992
-
13
Intangible assets
Internally generated software
Licences
Acquired software
Domains
Certification costs
Total
Cost
At 1 January 2023
2,874,183
1,224,847
317,086
81,519
83,433
4,581,068
Additions
1,458,521
-
5,407
54,396
-
1,518,324
Disposals
-
0
(456,876)
-
-
-
(456,876)
At 31 December 2023
4,332,704
767,971
322,493
135,915
83,433
5,642,516
Additions - internally generated
1,799,090
-
0
13,286
25,397
-
0
1,837,773
Additions - purchased
-
0
15,196
-
0
-
0
-
0
15,196
At 31 December 2024
6,131,794
783,167
335,779
161,312
83,433
7,495,485
Amortisation and impairment
At 1 January 2023
1,038,066
18,447
221,163
-
28,692
1,306,368
Charge for the year
826,714
137,293
50,400
-
27,795
1,042,202
At 31 December 2023
1,864,780
155,740
271,563
-
56,487
2,348,570
Charge for the year
1,170,504
157,303
6,027
-
26,946
1,360,780
At 31 December 2024
3,035,284
313,043
277,590
-
83,433
3,709,350
Carrying amount
At 31 December 2024
3,096,510
470,124
58,189
161,312
-
3,786,135
At 31 December 2023
2,467,924
612,231
50,930
135,915
26,946
3,293,946
At 31 December 2022
1,746,117
1,206,400
95,923
81,519
54,741
3,184,700
STRIVE HOLDING LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 30 -
14
Property, plant and equipment
Leasehold improvements
Office equipment
Fixtures and fittings
IT equipment
Total
Cost
At 1 January 2023
-
0
49,762
30,793
352,998
433,553
Additions
48,790
27,161
71,677
144,266
291,894
At 31 December 2023
48,790
76,923
102,470
497,264
725,447
Additions
-
0
26,964
31,187
93,249
151,400
At 31 December 2024
48,790
103,887
133,657
590,513
876,847
Accumulated depreciation and impairment
At 1 January 2023
-
0
16,876
7,518
132,282
156,676
Charge for the year
10,943
16,205
9,033
101,483
137,664
At 31 December 2023
10,943
33,081
16,551
233,765
294,340
Charge for the year
18,924
19,056
13,059
56,357
107,396
At 31 December 2024
29,867
52,137
29,610
290,122
401,736
Carrying amount
At 31 December 2024
18,923
51,750
104,047
300,391
475,111
At 31 December 2023
37,847
43,842
85,919
263,499
431,107
15
Investments
Current
Non-current
2024
2023
2024
2023
Other investments
-
-
11,996,881
-
Fair value of financial assets carried at amortised cost

Except as detailed below, the directors believe that the carrying amounts of financial assets carried at amortised cost in the financial statements approximate to their fair values.

STRIVE HOLDING LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 31 -
16
Investments - Company
Current
Non-current
2024
2023
2024
2023
Investments in subsidiaries
-
0
-
0
201,200
100,000
Other investments
-
-
11,996,881
-
-
0
-
0
12,198,081
100,000
Fair value of financial assets carried at amortised cost

Except as detailed below the directors believe that the carrying amounts of financial assets carried at amortised cost in the financial statements approximate to their fair values.

Investment in subsidiary undertakings

Details of the company's principal operating subsidiaries are included in note 16.

17
Subsidiaries

Details of the company's subsidiaries at 31 December 2024 are as follows:

Name of undertaking
Registered office
Class of
% Held
shares held
Direct
Indirect
Rootz Ltd
Malta
Ordinary shares
100.00
-
World Spinner Ltd
Gibraltar
Ordinary shares
0
100.00
Granny Holding Company
Malta
Ordinary shares
0
100.00
Granturo Malta Ltd
Matla
Ordinary shares
0
100.00
Granturo Ontario Ltd
Malta
Ordindary shares
0
100.00
Granturo Platform Ltd
Malta
Ordinary shares
0
100.00
Granturo Services Ltd
Malta
Ordinary shares
0
100.00
Granturo Germany Ltd
Malta
Ordinary shares
0
100.00
Chimera Gaming Ltd
Malta
Ordinary shares
0
100.00

Registered office addresses (all UK unless otherwise indicated):

1
Ewropa Business Centre, Level 3 - 701, Dun Karm Street, Birkirkara, Malta
2
5-9 Main Street, Gibraltar
3
Level 3 (Suite 3359), Tower Business Centre, Triq it-Torri, Swatar, Birkirkara, BKR 4013, Malta
18
Trade and other receivables - Group
Current
Non-current
2024
2023
2024
2023
Trade receivables
580
-
0
-
-
VAT recoverable
748,550
895,557
-
-
Other receivables
245,890
7,482
255,887
506,614
Prepayments
1,321,411
1,783,118
-
-
2,316,431
2,686,157
255,887
506,614
STRIVE HOLDING LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 32 -
19
Trade and other receivables - Company
2024
2023
Amounts owed by subsidiary undertakings
8,828,768
10,121,871
Other receivables
31,250
1,200
Prepayments
5,986
475
8,866,004
10,123,546

During the year Strive Holding Limited lent EUR 3,500,000 to Rootz Limited, with an interest rate of 3% per annum charged on the loan. This is shown within amounts due from subsidiaires.

20
Trade receivables - credit risk
Fair value of trade receivables

The director considers that the carrying amount of trade and other receivables is approximately equal to their fair value.

No significant receivable balances are impaired at the reporting end date.

21
Right of use asset
2024
2023
Cost
Opening balance
995,417
995,417
Additions
976,364
976,364
Balance as at 31 December
1,971,781
976,364
Accumulated depreciation
Opening balance
964,914
456,233
Depreciation
503,433
508,681
Balance as at 31 December
1,468,347
964,914
Carrying amount
At 1 January
30,503
539,184
At 31 December
503,434
1,006,867

On 27 January 2022, the Group entered into a lease agreement for office and parking spaces within the Quantum Place office block.

 

 

 

STRIVE HOLDING LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 33 -
22
Borrowings
2024
2023
Borrowings held at amortised cost:
Directors' loans
25,757
-

Directors loans are unsecured

23
Trade and other payables - Group
2024
2023
Trade payables
7,715,225
7,495,180
Accruals
2,441,152
10,473,230
Social security and other taxation
7,690,704
5,276,424
Other payables
483,505
385,312
18,330,586
23,630,146
24
Trade and other payables - Company
2024
2023
Trade payables
67,965
31,195
Accruals
42,472
28,000
110,437
59,195
25
Lease liabilities
2024
2023
Maturity analysis
Within one year
525,131
1,004,506
All lease liabilties are expected to be settled within 12 months from the reporting date.
2024
2023
Amounts recognised in profit or loss include the following:
Interest on lease liabilities
39,339
-
26
Deferred revenue
2024
2023
Arising from
77,088
-
STRIVE HOLDING LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
26
Deferred revenue
(Continued)
- 34 -
All deferred revenues are expected to be settled within 12 months from the reporting date.
27
Revaluation reserve
2024
2023
At the beginning of the year
-
0
-
0
Fair value adjustment - investments
626,261
-
0
At the end of the year
626,261
-
0
28
Capital redemption reserve
2024
2023
At the beginning of the year
-
0
-
0
Transfers
50,000
-
At the end of the year
50,000
-
0
29
Share capital - Company
2024
2023
2024
2023
Ordinary share capital
Number
Number
Issued and fully paid
Ordinary of €1 each
1,015,000
1,008,000
994,000
1,015,000

All Ordinary shares in the Company shall have the right to vote and to receive dividends or distribution of assets on winding up. The shares in this class may be pledged by the holder or holders thereof.

30
Share premium account - Company
2024
2023
At the beginning of the year
868,750
867,000
Issue of new shares
7,250
1,750
Share capital redemption
(450,000)
-
0
At the end of the year
426,000
868,750

The share premium reserve relates to the higher contribution associated with the increase in share capital paid by the shareholders.

STRIVE HOLDING LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 35 -
31
Own shares
2024
2023
At the beginning of the year
(5,000)
-
0
Additions
-
0
(5,000)
Other movements
5,000
-
At the end of the year
-
0
(5,000)
STRIVE HOLDING LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 36 -
32
Contingent liabilities

As at 31 December 2024, the Group had the following litigation and claims relating to its operations in specific jurisdictions:

Austria and Germany

As at 31 December 2024, the Group was subject to litigation and claims primarily in Austria and Germany, consistent with trends in the remote gaming sector. Claims relate to alleged failures in responsible gambling procedures, breaches of licensing conditions, and the validity of contracts under local laws. In Germany, claims relate to operations prior to the Group obtaining a German licence in 2022.

The Group assesses and defends claims based on individual merits and in accordance with legal opinions concerning the conformity of local licensing regimes with European Union law on the free movement of services. Provisions are recognised where a present obligation exists and an unfavourable outcome is considered probable. Changes to Maltese law issued in June 2023 may restrict the enforcement of certain foreign judgments against the Company. Such changes have so far been upheld as in February 2025, the Maltese Courts ruled in favour of an operator in proceedings involving an Austrian player and an MGA-licensed operator. This matter has since been referred to the European Court of Justice, which is expected to issue a ruling in July 2025.

As at 31 December 2024, the Group had approximately €700 thousand in player claims before German courts and approximately €460 thousand in Austria, pending enforcement proceedings. The Group notes that although Austrian courts have generally ruled in favour of players, outcomes in Germany remain uncertain.

The Group is party to pending litigation in various jurisdictions and with various plaintiffs in the normal course of business, including claims from customers within such jurisdictions as Austria and Germany. As at 31 December 2024, the Group had approximately €700 thousand in player claims in Germany and €460 thousand in Austria, where judgments were issued in favour of players but remain unsettled pending attempted enforcement of foreign judgments in Malta. Considering the introduction of Bill 55 by the Maltese Government in June 2023, which has so far been upheld by Maltese Courts, and based on legal advice received, the Group has not provided for such claims. The timing and amount of any potential outflow of resources remain uncertain and are dependent on the willingness and ability of players to attempt enforcement in Malta, as well as the outcome of such proceedings, which are assessed as highly unlikely to succeed. This matter has since been referred to the European Court of Justice, which is expected to issue a ruling in July 2025.

 

STRIVE HOLDING LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 37 -
33
Related party transactions

During the year the group entered into the following transactions with related parties:

2024
2023
Expenses paid by immediate parent company
632,540
Expenses paid by shareholders
-
13,531
Repayments made to shareholder
13,531
Services provided by subsidiary
685,000
-
Funds transfered to subsidiary company
-
40,272
Dividends paid to immediate parent company
-
7,973,448
Dividends paid to ultimate beneficial owners
-
7,800,000
1,331,071
15,827,251

During the year, a dividend of €nil (2023: Nil) was declared by Rootz Limited to the immediate parent company. As at 31 December 2024, a balance of €7,531,866 (2023: €10,121,871) was due to Strive Holdings Limited in relation to the dividend.

 

As at 31 December 2024, €nil (2023: €nil) was due to World Spinner Limited from Rootz Limited. Amounts due to subsidiaries are unsecured, interest free and repayable when the Company will be in a position to affect such repayment.

 

During the year, a dividend of €114,319 (2023: Nil) was declared by Worldspinner Limited to Rootz Limited. As at 31 December 2024, a balance of €Nil (2023: €Nil) was due to Rootz Limited in relation to the dividend.

 

 

34
Events after the reporting date

No significant events have occured after the balance sheet date which require mention in this report.

STRIVE HOLDING LIMITED
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 38 -
35
Cash generated from operations - Group
2024
2023
Loss for the year before income tax
(2,013,222)
(282,472)
Adjustments for:
Finance costs
133,709
205,188
Investment income
(94,667)
(3,834)
Gain on disposal of property, plant and equipment
(212)
-
Amortisation and impairment of intangible assets
1,360,780
1,042,202
Depreciation and impairment of property, plant and equipment
539,910
539,910
Gain on sale of investments
(158,992)
-
Movements in working capital:
Decrease/(increase) in trade and other receivables
1,663,070
(453,837)
(Decrease)/increase in trade and other payables
(577,064)
2,222,921
Increase in deferred revenue outstanding
77,088
-
Cash generated from operations
930,400
3,270,078
36
Cash generated from/(absorbed by) operations  - Company
2024
2023
Profit/(loss) for the year after tax
310,882
(57,198)
Adjustments for:
Investment income
(276,087)
-
0
Gain on sale of investments
(158,992)
-
Movements in working capital:
Decrease/(increase) in trade and other receivables
1,257,542
(1,675)
Increase in trade and other payables
51,242
10,466
Cash generated from/(absorbed by) operations
1,184,587
(48,407)
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