Company registration number 11637923 (England and Wales)
DOBEDO HOLDINGS LTD
ANNUAL REPORT AND FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
DOBEDO HOLDINGS LTD
COMPANY INFORMATION
Director
Mr N C Lebon
Company number
11637923
Registered office
Unit 4, Lake End Court
Taplow Road
Taplow
Maidenhead
Berkshire
SL6 0JQ
Auditor
Stiles Accountants Limited, Statutory Auditor
2 Lake End Court
Taplow Road
Taplow
Maidenhead
Berkshire
SL6 0JQ
Business address
9-10 Grace's Mews
Camberwell
London
SE5 8JF
DOBEDO HOLDINGS LTD
CONTENTS
Page
Strategic report
1 - 2
Director's report
3 - 4
Independent auditor's report
5 - 7
Group statement of comprehensive income
8
Group balance sheet
9
Company balance sheet
10
Group statement of changes in equity
11
Company statement of changes in equity
12
Group statement of cash flows
13
Company statement of cash flows
14
Notes to the financial statements
15 - 31
DOBEDO HOLDINGS LTD
STRATEGIC REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024
- 1 -

The director presents the strategic report for the year ended 31 December 2024.

Review of the business

Dobedo Holdings Limited is a holding company heading a medium sized group ("the group") that owns and controls the following subsidiaries:

 

Objectives and Strategy

The main objectives of the group are to:

 

The above objectives will be achieved with the following strategies:

 

Business Environment

Market trends include increasing demand for our artists work due to needs for visual imagery for brands, technological advancements in photography impacting the industry and regulatory changes affecting some aspect of business.

 

The group faces competition from other photo agencies and production companies and galleries. Key differentiators include our lower commission, highly skilled team of agents and producers and highly respected talented artists.

Key Performance Indicators (KPIs)

Financial Review

The total group revenue for the year was £19.1 million, up from £14.3 million in the previous year. Operating profit decreased to £3.4 million from £5.4 million. Net profit after tax stood at £2.5 million (2023: £4.1 million).

 

Turnover growth was driven by increased revenue in photo shoot production and artists agency fees based on work in the US and Europe. Shareholders funds have increased to £12.5 million from £10.3 million in 2023.

DOBEDO HOLDINGS LTD
STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 2 -
Principal risks and uncertainties

The directors recognise that the results of the group are at risk in respect of market uncertainty, supply chain constraints, fluctuations in exchange rate and changes in consumer behaviour and its competitors. The director takes steps to minimise these risks as outlined in more below:

 

Market Risks

Economic downturns affecting consumer spending that impact companies advertising budgets so photographers rates decrease. Increased competition leading to price wars and need to lower photographers rates and our production fee rates in order to stay competitive.

 

In order to mitigate market risk, the director intends to diversify artists to reduce market dependence, acquire new talented artists to satisfy market needs and client needs for a new style of imagery.

 

Operational Risks

Supply chain disruptions impacting on set production. Dependence on key personnel including senior producers and executive producers.

 

To overcome dependence on key personnel, the group will continue to build strong relationships with advertising clients, designers directly, creative directors and art buyers at advertising agencies.

 

Financial Risks

Exchange rate fluctuations affecting international sales credit risk from key customers are the main key financial risks.

 

The company continues to implement robust financial controls and credit management practice, making sure clients pay on time and advances are received prior to shoots.

Future developments

The group is well-positioned to capitalise on emerging opportunities in the fashion industry. Our strategic focus for the next year includes expanding into new markets in Asia and EMEA and North America, enhancing production capabilities to improve client and artist experience and continuing to innovate and introduce cutting-edge production services. The group will also expand to represent fashion stylists, along with representing fashion photographers and creative directors. 

 

The group remains committed to achieving sustainable growth and delivering value to our stakeholders. We believe that our strategic initiatives will drive long-term success and strengthen our market position.

On behalf of the board

Mr N C Lebon
Director
29 September 2025
DOBEDO HOLDINGS LTD
DIRECTOR'S REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024
- 3 -

The director presents his annual report and financial statements for the year ended 31 December 2024.

Principal activities

The principal activity of the group in the year under review was that of specialising in the fashion industry through artist management services including fashion photographer representation and production services. The principal activity of the company was that of a holding company.

 

Results and dividends

The results for the year are set out on page 8.

Ordinary dividends were paid amounting to £621,000. The director does not recommend payment of a further dividend.

Director

The director who held office during the year and up to the date of signature of the financial statements was as follows:

Mr N C Lebon
Statement of director's responsibilities

The director is responsible for preparing the Annual Report and the financial statements in accordance with applicable law and regulations.

 

Company law requires the director to prepare financial statements for each financial year. Under that law the director has elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the director must not approve the financial statements unless he is satisfied that they give a true and fair view of the state of affairs of the group and company, and of the profit or loss of the group for that period. In preparing these financial statements, the director is required to:

 

 

The director is responsible for keeping adequate accounting records that are sufficient to show and explain the group’s and company’s transactions and disclose with reasonable accuracy at any time the financial position of the group and company and enable them to ensure that the financial statements comply with the Companies Act 2006. He is also responsible for safeguarding the assets of the group and company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

Strategic report

The truegroup has chosen in accordance with Companies Act 2006, s. 414C(11) to set out in the group's strategic report information required by Large and Medium-sized Companies and Groups (Accounts and Reports) Regulations 2008, Sch. 7 to be contained in the directors' report. It has done so in respect of the future developments.

Statement of disclosure to auditor

So far as each person who was a director at the date of approving this report is aware, there is no relevant audit information of which the auditor of the company is unaware. Additionally, the directors individually have taken all the necessary steps that they ought to have taken as directors in order to make themselves aware of all relevant audit information and to establish that the auditor of the company is aware of that information.

DOBEDO HOLDINGS LTD
DIRECTOR'S REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 4 -
Medium-sized companies exemption

This report has been prepared in accordance with the provisions applicable to companies entitled to the medium-sized companies exemption.

On behalf of the board
Mr N C Lebon
Director
29 September 2025
DOBEDO HOLDINGS LTD
INDEPENDENT AUDITOR'S REPORT
TO THE MEMBERS OF DOBEDO HOLDINGS LTD
- 5 -
Opinion

We have audited the financial statements of DoBeDo Holdings Ltd (the 'parent company') and its subsidiaries (the 'group') for the year ended 31 December 2024 which comprise the group statement of comprehensive income, the group balance sheet, the company balance sheet, the group statement of changes in equity, the company statement of changes in equity, the group statement of cash flows, the company statement of cash flows and notes to the financial statements, including significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:

Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditor's responsibilities for the audit of the financial statements section of our report. We are independent of the group and parent company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern

In auditing the financial statements, we have concluded that the director's use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

 

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the group's and parent company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

 

Our responsibilities and the responsibilities of the director with respect to going concern are described in the relevant sections of this report.

Other information

The other information comprises the information included in the annual report other than the financial statements and our auditor's report thereon. The director is responsible for the other information contained within the annual report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.

 

We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006

In our opinion, based on the work undertaken in the course of our audit:

DOBEDO HOLDINGS LTD
INDEPENDENT AUDITOR'S REPORT (CONTINUED)
TO THE MEMBERS OF DOBEDO HOLDINGS LTD
- 6 -
Matters on which we are required to report by exception

In the light of the knowledge and understanding of the group and the parent company and their environment obtained in the course of the audit, we have not identified material misstatements in the strategic report or the director's report.

 

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:

Responsibilities of director

As explained more fully in the director's responsibilities statement, the director is responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the director determines is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error. In preparing the financial statements, the director is responsible for assessing the parent company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the director either intends to liquidate the parent company or to cease operations, or has no realistic alternative but to do so.

Auditor's responsibilities for the audit of the financial statements

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor's report that includes our opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

The extent to which our procedures are capable of detecting irregularities, including fraud, is detailed below.

We evaluated management's incentives and opportunities for fraudulent manipulation of the financial statements (including the risk of management override of controls) and determined that the principal risks related to fraudulent transactions which may lead to an overstatement of profits, such as manipulation of accounting estimates including depreciation, unbilled revenue and revenue recognition.

Based on our understanding of the company and industry, we identified principal risks of non-compliance with laws and regulations and we considered those laws and regulations which have a direct impact of the preparation of the financial statements such as the Companies Act 2006, FRS 102, health and safety laws, employment laws, contractual laws, General Data Protection Regulations (GDPR), and UK tax legislation.

In order to mitigate risks detailed above in respect of fraud and non-compliance with laws and regulations, the following procedures were undertaken by the audit team:

 

DOBEDO HOLDINGS LTD
INDEPENDENT AUDITOR'S REPORT (CONTINUED)
TO THE MEMBERS OF DOBEDO HOLDINGS LTD
- 7 -

A further description of our responsibilities is available on the Financial Reporting Council’s website at: https://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor's report.

Use of our report

This report is made solely to the parent company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the parent company’s members those matters we are required to state to them in an auditor's report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the parent company and the parent company’s members as a body, for our audit work, for this report, or for the opinions we have formed.

Mr Daniel Robins (Senior Statutory Auditor)
For and on behalf of Stiles Accountants Limited, Statutory Auditor
Chartered Certified Accountants
2 Lake End Court
Taplow Road
Taplow
Maidenhead
Berkshire
SL6 0JQ
29 September 2025
DOBEDO HOLDINGS LTD
GROUP STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 DECEMBER 2024
- 8 -
2024
2023
Notes
£
£
Turnover
3
19,085,949
14,290,728
Cost of sales
(12,997,714)
(7,389,599)
Gross profit
6,088,235
6,901,129
Administrative expenses
(2,748,774)
(1,567,401)
Other operating income
-
43,748
Operating profit
4
3,339,461
5,377,476
Interest receivable and similar income
7
54,271
3,348
Interest payable and similar expenses
8
(17,315)
-
0
Amounts written off investments
9
90,677
-
Profit before taxation
3,467,094
5,380,824
Tax on profit
10
(995,895)
(1,257,946)
Profit for the financial year
2,471,199
4,122,878
Profit for the financial year is all attributable to the owner of the parent company.
Total comprehensive income for the year is all attributable to the owner of the parent company.
DOBEDO HOLDINGS LTD
GROUP BALANCE SHEET
AS AT
31 DECEMBER 2024
31 December 2024
- 9 -
2024
2023
Notes
£
£
£
£
Fixed assets
Intangible assets
12
11,781
16,327
Tangible assets
13
6,339,070
4,260,457
6,350,851
4,276,784
Current assets
Stocks
16
151,140
113,204
Debtors
17
8,695,538
6,986,465
Cash at bank and in hand
5,792,981
4,279,055
14,639,659
11,378,724
Creditors: amounts falling due within one year
18
(8,479,600)
(5,027,412)
Net current assets
6,160,059
6,351,312
Total assets less current liabilities
12,510,910
10,628,096
Provisions for liabilities
Deferred tax liability
20
32,615
-
0
(32,615)
-
Net assets
12,478,295
10,628,096
Capital and reserves
Called up share capital
22
1
1
Profit and loss reserves
12,478,294
10,628,095
Total equity
12,478,295
10,628,096

These financial statements have been prepared in accordance with the provisions relating to medium-sized groups.

The financial statements were approved and signed by the director and authorised for issue on 29 September 2025
29 September 2025
Mr N C Lebon
Director
Company registration number 11637923 (England and Wales)
DOBEDO HOLDINGS LTD
COMPANY BALANCE SHEET
AS AT 31 DECEMBER 2024
31 December 2024
- 10 -
2024
2023
Notes
£
£
£
£
Fixed assets
Tangible assets
13
6,200,988
4,092,628
Investments
14
13
13
6,201,001
4,092,641
Current assets
Debtors
17
433
95,705
Cash at bank and in hand
2,834
2,996
3,267
98,701
Creditors: amounts falling due within one year
18
(5,999,625)
(3,879,149)
Net current liabilities
(5,996,358)
(3,780,448)
Net assets
204,643
312,193
Capital and reserves
Called up share capital
22
1
1
Profit and loss reserves
204,642
312,192
Total equity
204,643
312,193

As permitted by section 408 of the Companies Act 2006, the company has not presented its own profit and loss account and related notes. The company’s profit for the year was £513,450 (2023 - £18,292 loss).

These financial statements have been prepared in accordance with the provisions relating to medium-sized companies.

The financial statements were approved and signed by the director and authorised for issue on 29 September 2025
29 September 2025
Mr N C Lebon
Director
Company registration number 11637923 (England and Wales)
DOBEDO HOLDINGS LTD
GROUP STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2024
- 11 -
Share capital
Profit and loss reserves
Total
Notes
£
£
£
Balance at 1 January 2023
1
6,505,217
6,505,218
Year ended 31 December 2023:
Profit and total comprehensive income
-
4,122,878
4,122,878
Balance at 31 December 2023
1
10,628,095
10,628,096
Year ended 31 December 2024:
Profit and total comprehensive income
-
2,471,199
2,471,199
Dividends
11
-
(621,000)
(621,000)
Balance at 31 December 2024
1
12,478,294
12,478,295
DOBEDO HOLDINGS LTD
COMPANY STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2024
- 12 -
Share capital
Profit and loss reserves
Total
Notes
£
£
£
Balance at 1 January 2023
1
330,484
330,485
Year ended 31 December 2023:
Loss and total comprehensive income for the year
-
(18,292)
(18,292)
Balance at 31 December 2023
1
312,192
312,193
Year ended 31 December 2024:
Profit and total comprehensive income
-
513,450
513,450
Dividends
11
-
(621,000)
(621,000)
Balance at 31 December 2024
1
204,642
204,643
DOBEDO HOLDINGS LTD
GROUP STATEMENT OF CASH FLOWS
FOR THE YEAR ENDED 31 DECEMBER 2024
- 13 -
2024
2023
Notes
£
£
£
£
Cash flows from operating activities
Cash generated from operations
25
4,552,837
5,267,727
Interest paid
(17,315)
-
0
Income taxes paid
(1,491,598)
(1,022,343)
Net cash inflow from operating activities
3,043,924
4,245,384
Investing activities
Purchase of intangible assets
-
(10,890)
Purchase of tangible fixed assets
(2,158,442)
(1,382,593)
Proceeds from disposal of tangible fixed assets
-
1,445
Proceeds from disposal of investments
90,677
-
Repayment of loans
1,107,690
(281,706)
Interest received
54,271
3,348
Net cash used in investing activities
(905,804)
(1,670,396)
Financing activities
Repayment of borrowings
-
(561)
Dividends paid to equity shareholders
(621,000)
-
0
Net cash used in financing activities
(621,000)
(561)
Net increase in cash and cash equivalents
1,517,120
2,574,427
Cash and cash equivalents at beginning of year
4,275,861
1,701,434
Cash and cash equivalents at end of year
5,792,981
4,275,861
Relating to:
Cash at bank and in hand
5,792,981
4,279,055
Bank overdrafts included in creditors payable within one year
-
(3,194)
DOBEDO HOLDINGS LTD
COMPANY STATEMENT OF CASH FLOWS
FOR THE YEAR ENDED 31 DECEMBER 2024
- 14 -
2024
2023
Notes
£
£
£
£
Cash flows from operating activities
Cash generated from operations
26
2,177,078
1,274,991
Income taxes paid
(68,880)
-
0
Net cash inflow from operating activities
2,108,198
1,274,991
Investing activities
Purchase of tangible fixed assets
(2,108,360)
(1,283,398)
Dividends received
621,000
-
0
Net cash used in investing activities
(1,487,360)
(1,283,398)
Financing activities
Dividends paid to equity shareholders
(621,000)
-
Net cash used in financing activities
(621,000)
-
Net decrease in cash and cash equivalents
(162)
(8,407)
Cash and cash equivalents at beginning of year
2,996
11,403
Cash and cash equivalents at end of year
2,834
2,996
DOBEDO HOLDINGS LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
- 15 -
1
Accounting policies
Company information

DoBeDo Holdings Ltd (“the company”) is a private limited company domiciled and incorporated in England and Wales. The registered office is Unit 4, Lake End Court, Taplow Road, Taplow, Maidenhead, Berkshire, SL6 0JQ.

 

The group consists of DoBeDo Holdings Ltd and all of its subsidiaries.

1.1
Basis of preparation

These financial statements have been prepared in accordance with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006.

The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £.

The financial statements have been prepared under the historical cost convention, [modified to include the revaluation of freehold properties and to include investment properties and certain financial instruments at fair value]. The principal accounting policies adopted are set out below.

1.2
Basis of consolidation

The consolidated group financial statements consist of the financial statements of the parent company DoBeDo Holdings Ltd together with all entities controlled by the parent company (its subsidiaries) and the group’s share of its interests in joint ventures and associates.

 

All financial statements are made up to 31 December 2024. Where necessary, adjustments are made to the financial statements of subsidiaries to bring the accounting policies used into line with those used by other members of the group.

 

All intra-group transactions, balances and unrealised gains on transactions between group companies are eliminated on consolidation. Unrealised losses are also eliminated unless the transaction provides evidence of an impairment of the asset transferred.

Subsidiaries are consolidated in the group’s financial statements from the date that control commences until the date that control ceases.

1.3
Going concern

At the time of approving the financial statements, the director has a reasonable expectation that the group has adequate resources to continue in operational existence for the foreseeable future. Thus the director continues to adopt the going concern basis of accounting in preparing the financial statements.

1.4
Turnover

Turnover comprises sales of goods or services provided to customers net of value added tax and other sales taxes, less an appropriate deduction for actual and expected returns and discounts. Revenue is recognised when performance obligations are satisfied and the control of goods or services is transferred to the buyer. Where the performance obligation is satisfied over time, revenue is recognised in accordance with its progress towards complete satisfaction of that performance obligation.

 

When cash inflows are deferred and represent a financing arrangement, the fair value of the consideration is the present value of the future receipts. The difference between the fair value of the consideration and the nominal amount received is recognised as interest income.

 

The nature, timing of satisfaction of performance obligations and significant payment terms of the company's major sources of revenue are as follows:

DOBEDO HOLDINGS LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
1
Accounting policies
(Continued)
- 16 -

Revenue from the sale of goods is recognised when the significant risks and rewards of ownership of the goods have passed to the buyer (usually on dispatch of the goods), the amount of revenue can be measured reliably, it is probable that the economic benefits associated with the transaction will flow to the entity and the costs incurred or to be incurred in respect of the transaction can be measured reliably.

Revenue from contracts for the provision of artist and photography services is recognised by reference to the stage of completion when the stage of completion, costs incurred and costs to complete can be estimated reliably. The stage of completion is calculated by comparing costs incurred, mainly in relation to contractual hourly staff rates and materials, as a proportion of total costs. Where the outcome cannot be estimated reliably, revenue is recognised only to the extent of the expenses recognised that are recoverable.

 

Revenue from post production services is recognised when the significant risks and rewards of ownership of the final product has passed to the buyer. Where the amount of revenue can be measured reliably, it is probable that the economic benefits associated with the transaction will flow to the entity and the costs incurred or to be incurred in respect of the transaction can be measured reliably.

1.5
Intangible fixed assets - goodwill

Goodwill represents the excess of the cost of acquisition of a business over the fair value of net assets acquired. It is initially recognised as an asset at cost and is subsequently measured at cost less accumulated amortisation and accumulated impairment losses. Goodwill is considered to have a finite useful life and is amortised on a systematic basis over its expected life.

 

For the purposes of impairment testing, goodwill is allocated to the cash-generating units expected to benefit from the acquisition. Cash-generating units to which goodwill has been allocated are tested for impairment at least annually, or more frequently when there is an indication that the unit may be impaired. If the recoverable amount of the cash-generating unit is less than the carrying amount of the unit, the impairment loss is allocated first to reduce the carrying amount of any goodwill allocated to the unit and then to the other assets of the unit pro-rata on the basis of the carrying amount of each asset in the unit.

1.6
Intangible fixed assets other than goodwill

Intangible assets acquired separately from a business are recognised at cost and are subsequently measured at cost less accumulated amortisation and accumulated impairment losses.

 

Intangible assets acquired on business combinations are recognised separately from goodwill at the acquisition date where it is probable that the expected future economic benefits that are attributable to the asset will flow to the entity and the fair value of the asset can be measured reliably; the intangible asset arises from contractual or other legal rights; and the intangible asset is separable from the entity.

Amortisation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:

Software
over its estimated useful life of five years
1.7
Tangible fixed assets

Tangible fixed assets are initially measured at cost and subsequently measured at cost or valuation, net of depreciation and any impairment losses.

DOBEDO HOLDINGS LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
1
Accounting policies
(Continued)
- 17 -

Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:

Plant and equipment
25% - 50% reducing balance basis
Fixtures and fittings
25% - 50% straight line and reducing balance basis
Computers
25% - 50% straight line and reducing balance basis

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is recognised in the profit and loss account.

1.8
Fixed asset investments

Equity investments are measured at fair value through profit or loss, except for those equity investments that are not publicly traded and whose fair value cannot otherwise be measured reliably, which are recognised at cost less impairment until a reliable measure of fair value becomes available.

 

In the parent company financial statements, investments in subsidiaries, associates and jointly controlled entities are initially measured at cost and subsequently measured at cost less any accumulated impairment losses.

A subsidiary is an entity controlled by the group. Control is the power to govern the financial and operating policies of the entity so as to obtain benefits from its activities.

1.9
Impairment of fixed assets

At each reporting period end date, the group reviews the carrying amounts of its tangible and intangible assets to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). Where it is not possible to estimate the recoverable amount of an individual asset, the company estimates the recoverable amount of the cash-generating unit to which the asset belongs.

1.10
Stocks

Stocks are stated at the lower of cost and estimated selling price less costs to complete and sell. Cost comprises direct materials and, where applicable, direct labour costs and those overheads that have been incurred in bringing the stocks to their present location and condition.

 

Stocks held for distribution at no or nominal consideration are measured at the lower of cost and replacement cost, adjusted where applicable for any loss of service potential.

At each reporting date, an assessment is made for impairment. Any excess of the carrying amount of stocks over its estimated selling price less costs to complete and sell is recognised as an impairment loss in profit or loss. Reversals of impairment losses are also recognised in profit or loss.

1.11
Cash and cash equivalents

Cash and cash equivalents are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities.

DOBEDO HOLDINGS LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
1
Accounting policies
(Continued)
- 18 -
1.12
Financial instruments

The group has elected to apply the provisions of Section 11 ‘Basic Financial Instruments' of FRS 102 to all of its financial instruments.

 

Financial instruments are recognised in the group's balance sheet when the group becomes party to the contractual provisions of the instrument.

 

Financial assets and liabilities are offset and the net amounts presented in the financial statements when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Basic financial assets

Basic financial assets, which include debtors and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised.

Impairment of financial assets

Financial assets, other than those held at fair value through profit and loss, are assessed for indicators of impairment at each reporting end date.

 

Financial assets are impaired where there is objective evidence that, as a result of one or more events that occurred after the initial recognition of the financial asset, the estimated future cash flows have been affected. If an asset is impaired, the impairment loss is the difference between the carrying amount and the present value of the estimated cash flows discounted at the asset’s original effective interest rate. The impairment loss is recognised in profit or loss.

 

If there is a decrease in the impairment loss arising from an event occurring after the impairment was recognised, the impairment is reversed. The reversal is such that the current carrying amount does not exceed what the carrying amount would have been, had the impairment not previously been recognised. The impairment reversal is recognised in profit or loss.

Derecognition of financial assets

Financial assets are derecognised only when the contractual rights to the cash flows from the asset expire or are settled, or when the group transfers the financial asset and substantially all the risks and rewards of ownership to another entity, or if some significant risks and rewards of ownership are retained but control of the asset has transferred to another party that is able to sell the asset in its entirety to an unrelated third party.

Classification of financial liabilities

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the group after deducting all of its liabilities.

DOBEDO HOLDINGS LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
1
Accounting policies
(Continued)
- 19 -
Basic financial liabilities

Basic financial liabilities, including creditors and loans from fellow group companies that are classified as debt, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised.

 

Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.

 

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method.

Derecognition of financial liabilities

Financial liabilities are derecognised when the group's contractual obligations expire or are discharged or cancelled.

1.13
Equity instruments

Equity instruments issued by the group are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the group.

1.14
Taxation

The tax expense represents the sum of the tax currently payable and deferred tax.

Current tax

The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the profit and loss account because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. The group’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the reporting end date.

Deferred tax

Deferred tax liabilities are generally recognised for all timing differences and deferred tax assets are recognised to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Such assets and liabilities are not recognised if the timing difference arises from goodwill or from the initial recognition of other assets and liabilities in a transaction that affects neither the tax profit nor the accounting profit.

1.15
Employee benefits

The costs of short-term employee benefits are recognised as a liability and an expense, unless those costs are required to be recognised as part of the cost of stock or fixed assets.

1.16
Retirement benefits

Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.

1.17
Leases

Rentals payable under operating leases, including any lease incentives received, are charged to profit or loss on a straight line basis over the term of the relevant lease except where another more systematic basis is more representative of the time pattern in which economic benefits from the leased asset are consumed.

DOBEDO HOLDINGS LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
1
Accounting policies
(Continued)
- 20 -
1.18
Foreign exchange

Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date. Gains and losses arising on translation in the period are included in profit or loss.

2
Judgements and key sources of estimation uncertainty

In the application of the group’s accounting policies, the director is required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.

 

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.

The director considers there to be area of estimation uncertainty in respect of fixed asset depreciation and accruals in respect of trading projects and expenses associated with those projects.

 

With regards to depreciation, the company holds little in the way of fixed assets and so actual results are unlikely to differ in any material way.

 

With regards to accruals associated with trading projects, these have been calculated largely based on costs/invoices received after the year end and again, actual results are unlikely to differ in any material way since there is little to no subjectivity in calculating the accruals.

 

3
Turnover and other revenue
2024
2023
£
£
Turnover analysed by class of business
Sale of goods
140,677
123,136
Photography and agent services
18,945,272
14,167,592
19,085,949
14,290,728
DOBEDO HOLDINGS LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
3
Turnover and other revenue
(Continued)
- 21 -
2024
2023
£
£
Turnover analysed by geographical market
United Kingdom
7,305,769
3,697,277
Europe
3,102,128
3,513,994
United States of America
7,877,180
5,794,581
South America
-
53,906
Asia
762,224
526,994
Rest of the World
38,648
703,976
19,085,949
14,290,728
2024
2023
£
£
Other revenue
Interest income
54,271
3,348
4
Operating profit
2024
2023
£
£
Operating profit for the year is stated after charging/(crediting):
Exchange (gains)/losses
(63,190)
13,297
Fees payable to the group's auditor for the audit of the group's financial statements
7,000
6,000
Depreciation of owned tangible fixed assets
79,829
77,781
(Profit)/loss on disposal of tangible fixed assets
-
237
Amortisation of intangible assets
4,546
4,545
Operating lease charges
-
17,613
5
Employees

The average monthly number of persons (including directors) employed by the group and company during the year was:

Group
Company
2024
2023
2024
2023
Number
Number
Number
Number
Management
3
2
-
-
Operations
7
8
-
-
Administration
2
2
-
-
Total
12
12
0
0
DOBEDO HOLDINGS LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
5
Employees
(Continued)
- 22 -

Their aggregate remuneration comprised:

Group
Company
2024
2023
2024
2023
£
£
£
£
Wages and salaries
791,693
793,758
-
0
-
0
Social security costs
107,146
105,267
-
-
Pension costs
103,988
9,495
-
0
-
0
1,002,827
908,520
-
0
-
0
6
Director's remuneration
2024
2023
£
£
Remuneration for qualifying services
13,013
11,908
Company pension contributions to defined contribution schemes
94,000
-
107,013
11,908
7
Interest receivable and similar income
2024
2023
£
£
Interest income
Other interest income
54,271
3,348
8
Interest payable and similar expenses
2024
2023
£
£
Other finance costs:
Other interest
17,315
-
9
Amounts written off investments
2024
2023
£
£
Gain on disposal of fixed asset investments
90,677
-
DOBEDO HOLDINGS LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 23 -
10
Taxation
2024
2023
£
£
Current tax
UK corporation tax on profits for the current period
882,111
1,257,946
Adjustments in respect of prior periods
81,169
-
0
Total current tax
963,280
1,257,946
Deferred tax
Origination and reversal of timing differences
32,615
-
0
Total tax charge
995,895
1,257,946

The actual charge for the year can be reconciled to the expected charge for the year based on the profit or loss and the standard rate of tax as follows:

2024
2023
£
£
Profit before taxation
3,467,094
5,380,824
Expected tax charge based on the standard rate of corporation tax in the UK of 25.00% (2023: 25.00%)
866,774
1,345,206
Tax effect of expenses that are not deductible in determining taxable profit
8,385
29,631
Tax effect of income not taxable in determining taxable profit
-
0
(29,614)
Double tax relief
-
0
(13,747)
Group relief
-
0
(15,911)
Permanent capital allowances in excess of depreciation
8,574
-
0
Other permanent differences
(1,622)
-
0
Under/(over) provided in prior years
81,169
(57,619)
Deferred tax
32,615
-
0
Taxation charge
995,895
1,257,946

In April 2023 the main corporation tax rate increased to 25% tapered for profits above £50,000. Only businesses with profits of £250,000 or greater will be taxed at the full 25% rate.

DOBEDO HOLDINGS LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 24 -
11
Dividends
2024
2023
Recognised as distributions to equity holders:
£
£
Final paid
186,000
-
Interim paid
435,000
-
621,000
-
0
12
Intangible fixed assets
Group
Goodwill
Software
Total
£
£
£
Cost
At 1 January 2024 and 31 December 2024
50,000
29,076
79,076
Amortisation and impairment
At 1 January 2024
50,000
12,749
62,749
Amortisation charged for the year
-
0
4,546
4,546
At 31 December 2024
50,000
17,295
67,295
Carrying amount
At 31 December 2024
-
0
11,781
11,781
At 31 December 2023
-
0
16,327
16,327
The company had no intangible fixed assets at 31 December 2024 or 31 December 2023.
DOBEDO HOLDINGS LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 25 -
13
Tangible fixed assets
Group
Assets under construction
Plant and equipment
Fixtures and fittings
Computers
Total
£
£
£
£
£
Cost
At 1 January 2024
4,092,628
263,669
172,541
213,625
4,742,463
Additions
2,108,360
-
0
12,877
37,205
2,158,442
At 31 December 2024
6,200,988
263,669
185,418
250,830
6,900,905
Depreciation and impairment
At 1 January 2024
-
0
255,617
88,404
137,985
482,006
Depreciation charged in the year
-
0
2,881
33,398
43,550
79,829
At 31 December 2024
-
0
258,498
121,802
181,535
561,835
Carrying amount
At 31 December 2024
6,200,988
5,171
63,616
69,295
6,339,070
At 31 December 2023
4,092,628
8,052
84,137
75,640
4,260,457
Company
Assets under construction
£
Cost
At 1 January 2024
4,092,628
Additions
2,108,360
At 31 December 2024
6,200,988
Depreciation and impairment
At 1 January 2024 and 31 December 2024
-
0
Carrying amount
At 31 December 2024
6,200,988
At 31 December 2023
4,092,628
14
Fixed asset investments
Group
Company
2024
2023
2024
2023
Notes
£
£
£
£
Investments in subsidiaries
15
-
0
-
0
13
13
DOBEDO HOLDINGS LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
14
Fixed asset investments
(Continued)
- 26 -
Movements in fixed asset investments
Company
Shares in subsidiaries
£
Cost or valuation
At 1 January 2024 and 31 December 2024
13
Carrying amount
At 31 December 2024
13
At 31 December 2023
13
15
Subsidiaries

Details of the company's subsidiaries at 31 December 2024 are as follows:

Name of undertaking
Class of
% Held
shares held
Direct
Dobedo Represents Ltd
Ordinary shares
100.00
Tyrone Lebon Studio Ltd
Ordinary shares
100.00
Dobedo Projects Ltd
Ordinary shares
100.00
Dobedo Investments Ltd
Ordinary shares
100.00

The registered office of all of the subsidiaries is:

Unit 4, Lake End Court, Taplow Road, Taplow, Maidenhead, Berkshire, SL6 0JQ.
16
Stocks
Group
Company
2024
2023
2024
2023
£
£
£
£
Finished goods and goods for resale
151,140
113,204
-
0
-
0
DOBEDO HOLDINGS LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 27 -
17
Debtors
Group
Company
2024
2023
2024
2023
Amounts falling due within one year:
£
£
£
£
Trade debtors
1,611,057
2,675,057
-
0
-
0
Corporation tax recoverable
65,470
-
0
-
0
-
0
Amounts owed by group undertakings
-
-
433
433
Other debtors
2,161,133
1,327,227
-
0
95,002
Prepayments and accrued income
4,857,878
2,984,181
-
0
270
8,695,538
6,986,465
433
95,705
18
Creditors: amounts falling due within one year
Group
Company
2024
2023
2024
2023
Notes
£
£
£
£
Bank loans and overdrafts
19
-
0
3,194
-
0
-
0
Trade creditors
2,162,458
1,202,562
18,629
4,837
Amounts owed to group undertakings
-
0
-
0
5,973,996
3,871,912
Corporation tax payable
340,957
803,805
-
0
-
0
Other taxation and social security
343,486
37,343
-
-
Other creditors
3,334,241
2,878,357
-
0
-
0
Accruals and deferred income
2,298,458
102,151
7,000
2,400
8,479,600
5,027,412
5,999,625
3,879,149
19
Loans and overdrafts
Group
Company
2024
2023
2024
2023
£
£
£
£
Bank overdrafts
-
0
3,194
-
0
-
0
Payable within one year
-
0
3,194
-
0
-
0
DOBEDO HOLDINGS LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 28 -
20
Deferred taxation

The following are the major deferred tax liabilities and assets recognised by the group and company, and movements thereon:

Liabilities
Liabilities
2024
2023
Group
£
£
Accelerated capital allowances
32,615
-
The company has no deferred tax assets or liabilities.
Group
Company
2024
2024
Movements in the year:
£
£
Asset at 1 January 2024
-
-
Charge to profit or loss
32,615
-
Liability at 31 December 2024
32,615
-

The deferred tax liability set out above relates to accelerated capital allowances that are expected to mature within the same period.

21
Retirement benefit schemes
2024
2023
Defined contribution schemes
£
£
Charge to profit or loss in respect of defined contribution schemes
103,988
9,495

A defined contribution pension scheme is operated for all qualifying employees. The assets of the scheme are held separately from those of the group in an independently administered fund.

22
Share capital
Group and company
2024
2023
2024
2023
Ordinary share capital
Number
Number
£
£
Issued and fully paid
Ordinary shares of £1 each
1
1
1
1
DOBEDO HOLDINGS LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 29 -
23
Related party transactions

The company has taken advantage of the exemption, under the terms of Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland', not to disclose related party transactions with wholly owned subsidiaries within the group.

 

The group entered into the following transactions with related parties:

 

Dobedo Represents Inc

Dobedo Represents Inc, registered in USA is a connected company by way of common control.

 

During the year, the group received management charges and recharged costs of £ £232,176 (2023: £1,233,240) and sales of £307,850 (2023: £2,026,937) from Dobedo Represents Inc and paid management charges and recharged costs of £938,356 (£nil) to Dobedo Represents Inc.

 

At the year end, the group owed £597,927 (2023: £325,489 owed by) Dobedo Represents Inc in respect of monies owed for trading activities.

 

All transactions were operated under normal market conditions.

 

Other related parties

At the year end, the group was owed £1,355,850 by a close family member of the director in respect of a loan. The loan attracts a rate of interest at 2.25% and was fully repaid after the reporting date.

24
Directors' transactions

During the year, an interest free director's loan of £1,108,251 was repaid. No further director's loans were issued during the year.

Dividends totalling £621,000 (2023 - £0) were paid in the year in respect of shares held by the company's directors.

DOBEDO HOLDINGS LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 30 -
25
Cash generated from group operations
2024
2023
£
£
Profit after taxation
2,471,199
4,122,878
Adjustments for:
Taxation charged
995,895
1,257,946
Finance costs
17,315
-
0
Investment income
(54,271)
(3,348)
(Gain)/loss on disposal of tangible fixed assets
-
237
Amortisation and impairment of intangible assets
4,546
4,545
Depreciation and impairment of tangible fixed assets
79,829
77,781
Gain on sale of investments
(90,677)
-
Movements in working capital:
Increase in stocks
(37,936)
(103,946)
(Increase)/decrease in debtors
(2,751,293)
4,108,189
Increase/(decrease) in creditors
3,918,230
(4,196,555)
Cash generated from operations
4,552,837
5,267,727
26
Cash generated from operations - company
2024
2023
£
£
Profit/(loss) after taxation
513,450
(18,292)
Adjustments for:
Taxation charged
68,880
-
0
Investment income
(621,000)
-
0
Movements in working capital:
Decrease/(increase) in debtors
95,272
(704)
Increase in creditors
2,120,476
1,293,987
Cash generated from operations
2,177,078
1,274,991
DOBEDO HOLDINGS LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 31 -
27
Analysis of changes in net funds - group
1 January 2024
Cash flows
31 December 2024
£
£
£
Cash at bank and in hand
4,279,055
1,513,926
5,792,981
Bank overdrafts
(3,194)
3,194
-
0
4,275,861
1,517,120
5,792,981
28
Analysis of changes in net funds - company
1 January 2024
Cash flows
31 December 2024
£
£
£
Cash at bank and in hand
2,996
(162)
2,834
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