IRIS Accounts Production v25.2.0.378 11837769 Board of Directors 31.12.24 1.1.24 31.12.24 31.12.24 Medium entities These accounts have been prepared in accordance with the provisions applicable to companies subject to the medium-sized companies regime. the provision of residential and nursing care for the elderly including those living with dementia. true true false true true false false true false Preference Shares 1.00000 Ordinary 1.00000 iso4217:GBPiso4217:USDiso4217:EURxbrli:sharesxbrli:pureutr:tonnesutr:kWh118377692023-12-31118377692024-12-31118377692024-01-012024-12-31118377692022-12-31118377692023-01-012023-12-31118377692023-12-3111837769ns15:EnglandWales2024-01-012024-12-3111837769ns14:PoundSterling2024-01-012024-12-3111837769ns10:Director12024-01-012024-12-3111837769ns10:Consolidated2024-12-3111837769ns10:ConsolidatedGroupCompanyAccounts2024-01-012024-12-3111837769ns10:PrivateLimitedCompanyLtd2024-01-012024-12-3111837769ns10:Consolidatedns10:MediumEntities2024-01-012024-12-3111837769ns10:Consolidatedns10:Audited2024-01-012024-12-3111837769ns10:Medium-sizedCompaniesRegimeForDirectorsReport2024-01-012024-12-3111837769ns10:Medium-sizedCompaniesRegimeForAccounts2024-01-012024-12-3111837769ns10:Consolidated2024-01-012024-12-3111837769ns10:Consolidatedns10:Medium-sizedCompaniesRegimeForDirectorsReport2024-01-012024-12-3111837769ns10:Medium-sizedCompaniesRegimeForAccountsns10:Consolidated2024-01-012024-12-3111837769ns10:FullAccounts2024-01-012024-12-3111837769ns10:PreferenceShareClass22024-01-012024-12-3111837769ns10:OrdinaryShareClass12024-01-012024-12-3111837769ns10:Director22024-01-012024-12-3111837769ns10:Director32024-01-012024-12-3111837769ns10:Director42024-01-012024-12-3111837769ns10:RegisteredOffice2024-01-012024-12-3111837769ns10:Consolidated2023-01-012023-12-3111837769ns5:CurrentFinancialInstruments2024-12-3111837769ns5:CurrentFinancialInstruments2023-12-3111837769ns5:ShareCapital2024-12-3111837769ns5:ShareCapital2023-12-3111837769ns5:RetainedEarningsAccumulatedLosses2024-12-3111837769ns5:RetainedEarningsAccumulatedLosses2023-12-3111837769ns5:ShareCapital2022-12-3111837769ns5:RetainedEarningsAccumulatedLosses2022-12-3111837769ns5:RetainedEarningsAccumulatedLosses2023-01-012023-12-3111837769ns5:RetainedEarningsAccumulatedLosses2024-01-012024-12-3111837769ns5:CostValuation2023-12-3111837769ns5:WithinOneYearns5:CurrentFinancialInstruments2024-12-3111837769ns5:WithinOneYearns5:CurrentFinancialInstruments2023-12-3111837769ns5:Non-currentFinancialInstrumentsns5:BetweenOneTwoYears2024-12-3111837769ns5:Non-currentFinancialInstrumentsns5:BetweenOneTwoYears2023-12-3111837769ns5:Non-currentFinancialInstrumentsns5:BetweenTwoFiveYears2024-12-3111837769ns5:Non-currentFinancialInstrumentsns5:BetweenTwoFiveYears2023-12-3111837769ns10:PreferenceShareClass22024-12-3111837769ns10:OrdinaryShareClass12024-12-31
REGISTERED NUMBER: 11837769 (England and Wales)


















Group Strategic Report, Report of the Directors and

Consolidated Financial Statements for the Year Ended 31 December 2024

for

Ashberry Holdings Limited

Ashberry Holdings Limited (Registered number: 11837769)






Contents of the Consolidated Financial Statements
for the Year Ended 31 December 2024




Page

Company Information 1

Group Strategic Report 2

Report of the Directors 4

Report of the Independent Auditors 5

Consolidated Statement of Comprehensive Income 9

Consolidated Balance Sheet 10

Company Balance Sheet 11

Consolidated Statement of Changes in Equity 12

Company Statement of Changes in Equity 13

Consolidated Cash Flow Statement 14

Notes to the Consolidated Cash Flow Statement 15

Notes to the Consolidated Financial Statements 16


Ashberry Holdings Limited

Company Information
for the Year Ended 31 December 2024







DIRECTORS: Mrs J D Cottrell
G B Cottrell
N J Denny
Mrs H E Denny





REGISTERED OFFICE: 1 Lea Business Park
Lower Luton Road
HARPENDEN
Hertfordshire
AL5 5EQ





REGISTERED NUMBER: 11837769 (England and Wales)





AUDITORS: GH Audit Limited
Unit 1b
Focus 4
Fourth Avenue
Letchworth
Hertfordshire
SG6 2TU

Ashberry Holdings Limited (Registered number: 11837769)

Group Strategic Report
for the Year Ended 31 December 2024

The directors present their strategic report of the company and the group for the year ended 31 December 2024.

The principal activity of the Group is the provision of residential and nursing care for the elderly including those living with dementia

REVIEW OF BUSINESS
The year marked another period of growth and progress for Ashberry Healthcare. In March 2024, the Company acquired Engelberg Care Home in Wolverhampton. The home was fully integrated into Ashberry's culture and operating framework, achieving 100% occupancy with a waiting list by the year end.

Across the wider portfolio, occupancy levels remained strong at an average of 92%. The Directors are confident this performance can be sustained, supported by an enhanced marketing strategy. In particular, the use of social media to showcase resident activities has improved visibility, strengthened community engagement, and generated enquiries. As a result, the Group's Trusted Care rating rose to 9.8 out of 10.

A key focus during the year was enhancing resident wellbeing. The newly created Resident Experience Manager role ensures residents enjoy a fulfilling lifestyle, from dining to hobbies and excursions, reflecting the Group's belief that residents should lead as normal and enjoyable a life as possible.

The launch of day care services has also proven successful. This service has grown steadily, often acting as a gateway to respite and permanent care placements.

The start of 2025 has already seen further portfolio expansion. In January 2025, Ashberry acquired The Weir Nursing Home Limited, a home with 29 bedrooms situated in National Trust grounds overlooking the River Wye. Detailed planning consent is already in place to extend the facility by a further 10 bedrooms. In addition, the Group is set to complete on a new 52-bedroom nursing home in Cheltenham by September 2025, further strengthening its portfolio.

Investment in staff remains a cornerstone of Ashberry's strategy. The Group continues to pay frontline staff at rates above the National Minimum Wage, alongside offering enhanced rates for shift cover. These initiatives have reduced reliance on agency staff and improved workforce stability.

The Directors are also committed to continuous investment in infrastructure and equipment. Opportunities have been identified to expand capacity at several homes, with architects engaged to prepare planning applications. Adding bedrooms is expected to deliver strong returns, given the minimal incremental costs of servicing additional residents.

In line with its corporate responsibilities, the Group has also launched a review of energy usage review, exploring more efficient heating systems and sustainable energy sources. These measures are expected to generate significant long-term cost savings.


Ashberry Holdings Limited (Registered number: 11837769)

Group Strategic Report
for the Year Ended 31 December 2024

PRINCIPAL RISKS AND UNCERTAINTIES
Workforce Recruitment and Retention

Recruitment remains a key challenge across the sector. While enhanced pay rates have helped stabilise staffing, the Directors recognise that long-term retention requires a supportive culture. Initiatives include:
- Regular staff surveys to encourage open feedback
- A fortnightly staff bulletin to improve communication
- Annual staff award evenings recognising long service and achievements

These steps have been positively received and have strengthened engagement.

Inflationary Pressures

Rising costs of food, heating, and energy have posed challenges. The Company has acted to mitigate these pressures by:
- Implementing ESOS report recommendations, including replacing older boilers
- Installing Rational ovens, which reduce both energy consumption and food waste
- Securing new electricity and gas contracts from October 2024 on significantly improved tariffs

Government Pressures

The above inflationary increase in National Minimum Wage together with the increase in Employers N.I. have increased the financial burden on the sector. This is compounded by not having a clear strategy for how social care will be funded. The Company has acted to mitigate these pressures by:
- Increased fees charged to residents above the rate of inflation
- Challenge the rates paid by Local Authorities as and when resident dependency needs increases

OUTLOOK
The Directors remain confident in the Group's growth strategy, with further expansion planned during 2025. Continued investment in staff, infrastructure, and sustainability initiatives will underpin Ashberry's ability to maintain its high standards of care while delivering long-term value for stakeholders.

ON BEHALF OF THE BOARD:





N J Denny - Director


30 September 2025

Ashberry Holdings Limited (Registered number: 11837769)

Report of the Directors
for the Year Ended 31 December 2024

The directors present their report with the financial statements of the company and the group for the year ended 31 December 2024.

DIVIDENDS
No dividends will be distributed for the year ended 31 December 2024.

EVENTS SINCE THE END OF THE YEAR
Information relating to events since the end of the year is given in the notes to the financial statements.

DIRECTORS
The directors shown below have held office during the whole of the period from 1 January 2024 to the date of this report.

Mrs J D Cottrell
G B Cottrell
N J Denny
Mrs H E Denny

STATEMENT OF DIRECTORS' RESPONSIBILITIES
The directors are responsible for preparing the Group Strategic Report, the Report of the Directors and the financial statements in accordance with applicable law and regulations.

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and the group and of the profit or loss of the group for that period. In preparing these financial statements, the directors are required to:

- select suitable accounting policies and then apply them consistently;
- make judgements and accounting estimates that are reasonable and prudent;
- prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company's and the group's transactions and disclose with reasonable accuracy at any time the financial position of the company and the group and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and the group and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

STATEMENT AS TO DISCLOSURE OF INFORMATION TO AUDITORS
So far as the directors are aware, there is no relevant audit information (as defined by Section 418 of the Companies Act 2006) of which the group's auditors are unaware, and each director has taken all the steps that he or she ought to have taken as a director in order to make himself or herself aware of any relevant audit information and to establish that the group's auditors are aware of that information.

AUDITORS
The auditors, GH Audit Limited, will be proposed for re-appointment at the forthcoming Annual General Meeting.

ON BEHALF OF THE BOARD:





N J Denny - Director


30 September 2025

Report of the Independent Auditors to the Members of
Ashberry Holdings Limited

Opinion
We have audited the financial statements of Ashberry Holdings Limited (the 'parent company') and its subsidiaries (the 'group') for the year ended 31 December 2024 which comprise the Consolidated Statement of Comprehensive Income, Consolidated Balance Sheet, Company Balance Sheet, Consolidated Statement of Changes in Equity, Company Statement of Changes in Equity, Consolidated Cash Flow Statement and Notes to the Consolidated Cash Flow Statement, Notes to the Financial Statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:
-give a true and fair view of the state of the group's and of the parent company affairs as at 31 December 2024 and of the group's profit for the year then ended;
-have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
-have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the group in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC's Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the group's and the parent company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

Other information
The directors are responsible for the other information. The other information comprises the information in the Group Strategic Report and the Report of the Directors, but does not include the financial statements and our Report of the Auditors thereon.

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:
- the information given in the Group Strategic Report and the Report of the Directors for the financial year for which the financial statements are prepared is consistent with the financial statements; and
- the Group Strategic Report and the Report of the Directors have been prepared in accordance with applicable legal requirements.

Report of the Independent Auditors to the Members of
Ashberry Holdings Limited


Matters on which we are required to report by exception
In the light of the knowledge and understanding of the group and the parent company and its environment obtained in the course of the audit, we have not identified material misstatements in the Group Strategic Report or the Report of the Directors.

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our opinion:
- adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received from branches not visited by us; or
- the parent company financial statements are not in agreement with the accounting records and returns; or
- certain disclosures of directors' remuneration specified by law are not made; or
- we have not received all the information and explanations we require for our audit.

Responsibilities of directors
As explained more fully in the Statement of Directors' Responsibilities set out on page four, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the group's and the parent company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the group or the parent company or to cease operations, or have no realistic alternative but to do so.

Report of the Independent Auditors to the Members of
Ashberry Holdings Limited


Auditors' responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue a Report of the Auditors that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

We obtained an understanding of the legal and regulatory framework applicable to the Group, and the industry in which it operates by making enquiries of management. We also enquired as to whether there were any instances of non compliance with laws and regulations or whether there were any instances of fraud detected or suspected. The key laws and regulations considered include the UK Companies Act and UK Tax Legislation.

In addition, we considered provisions of other laws and regulations that do not have a direct effect on the financial statements but compliance with which may be fundamental to the group’s ability to operate or to avoid a material penalty. These included compliance with Health and Safety legislation and the regulators specifically overseeing the industry.

We obtained an understanding of the Group's operations, including the nature of the group, its control environment, business performance and its key performance indicators.

We considered the extent to which non-compliance would have a material impact on the financial statements. We also evaluated the managements incentives and opportunities for fraudulent manipulation of the financial statements (including the management override of controls) and determined that the principal risks were related to:
- Management bias in accounting estimates; and
- Revenue recognition

We assessed the susceptibility of the Group's financial statements to material misstatement. Audit procedures performed by the engagement team include:
- Enquiries of management about their own identification and assessment of risk of irregularities
- Evaluation of the processes and controls established to address the risk of irregularities and fraud
- Testing manual journals, specifically those relating to large or unusual entries or entries relating to management estimates
- Testing the assumptions and judgements made by management in its significant accounting estimates, including reviewing historical data to assess the appropriateness of previous assessments

We assessed the appropriateness of the competence and capabilities of the engagement team, including the teams knowledge of the industry and the appropriateness of their practical experience through training and participation with audit engagements of a similar nature.

We also communicated the relevant laws and regulations and fraud risk indicators to the engagement team and remained vigilant throughout the audit process for indications of fraud or non-compliance.

Because of the inherent limitations of an audit, there is a risk that we will not detect all irregularities, including those leading to a material misstatement in the financial statements or non-compliance with regulation. This risk increases the more that compliance with a law or regulation is removed from the events and transactions reflected in the financial statements, as we will be less likely to become aware of instances of non-compliance. The risk is also greater regarding irregularities occurring due to fraud rather than error, as fraud involves intentional concealment, forgery, collusion, omission or misrepresentation.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at www.frc.org.uk/auditorsresponsibilities. This description forms part of our Report of the Auditors.

Report of the Independent Auditors to the Members of
Ashberry Holdings Limited


Use of our report
This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in a Report of the Auditors and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.




Emma Wilsher FCA (Senior Statutory Auditor)
for and on behalf of GH Audit Limited
Unit 1b
Focus 4
Fourth Avenue
Letchworth
Hertfordshire
SG6 2TU

30 September 2025

Ashberry Holdings Limited (Registered number: 11837769)

Consolidated
Statement of Comprehensive
Income
for the Year Ended 31 December 2024

2024 2023
Notes £    £   

TURNOVER 3 14,451,095 12,525,049

Cost of sales 10,376,840 9,032,417
GROSS PROFIT 4,074,255 3,492,632

Administrative expenses 2,860,673 2,539,225
1,213,582 953,407

Other operating income 4 31,219 62,072
OPERATING PROFIT 6 1,244,801 1,015,479

Exceptional items 7 403,006 564,706
841,795 450,773

Interest receivable and similar income 28,650 -
870,445 450,773

Interest payable and similar expenses 8 555,697 423,929
PROFIT BEFORE TAXATION 314,748 26,844

Tax on profit 9 (267,107 ) (316,137 )
PROFIT FOR THE FINANCIAL YEAR 581,855 342,981

OTHER COMPREHENSIVE INCOME - -
TOTAL COMPREHENSIVE INCOME
FOR THE YEAR

581,855

342,981

Profit attributable to:
Owners of the parent 581,855 342,981

Total comprehensive income attributable to:
Owners of the parent 581,855 342,981

Ashberry Holdings Limited (Registered number: 11837769)

Consolidated Balance Sheet
31 December 2024

2024 2023
Notes £    £    £    £   
FIXED ASSETS
Tangible assets 11 14,982,840 12,649,244
Investments 12 100 100
14,982,940 12,649,344

CURRENT ASSETS
Debtors 13 942,606 703,326
Cash at bank and in hand 378,425 2,417,626
1,321,031 3,120,952
CREDITORS
Amounts falling due within one year 14 3,414,947 2,846,932
NET CURRENT (LIABILITIES)/ASSETS (2,093,916 ) 274,020
TOTAL ASSETS LESS CURRENT
LIABILITIES

12,889,024

12,923,364

CREDITORS
Amounts falling due after more than one
year

15

(5,645,287

)

(5,994,375

)

PROVISIONS FOR LIABILITIES 18 (885,343 ) (1,152,450 )
NET ASSETS 6,358,394 5,776,539

CAPITAL AND RESERVES
Called up share capital 19 100 100
Fair value reserve 20 2,956,674 2,867,312
Retained earnings 20 3,401,620 2,909,127
SHAREHOLDERS' FUNDS 6,358,394 5,776,539

The financial statements were approved by the Board of Directors and authorised for issue on 30 September 2025 and were signed on its behalf by:





N J Denny - Director


Ashberry Holdings Limited (Registered number: 11837769)

Company Balance Sheet
31 December 2024

2024 2023
Notes £    £    £    £   
FIXED ASSETS
Tangible assets 11 - -
Investments 12 101 101
101 101

CURRENT ASSETS
Debtors 13 676,629 688,382
Cash at bank 475 80
677,104 688,462
CREDITORS
Amounts falling due within one year 14 666,231 661,933
NET CURRENT ASSETS 10,873 26,529
TOTAL ASSETS LESS CURRENT
LIABILITIES

10,974

26,630

CAPITAL AND RESERVES
Called up share capital 19 100 100
Retained earnings 20 10,874 26,530
SHAREHOLDERS' FUNDS 10,974 26,630

Company's (loss)/profit for the financial
year

(8,656

)

324

The financial statements were approved by the Board of Directors and authorised for issue on 30 September 2025 and were signed on its behalf by:





N J Denny - Director


Ashberry Holdings Limited (Registered number: 11837769)

Consolidated Statement of Changes in Equity
for the Year Ended 31 December 2024

Called up Fair
share Retained value Total
capital earnings reserve equity
£    £    £    £   
Balance at 1 January 2023 100 2,810,512 2,622,946 5,433,558

Changes in equity
Total comprehensive income - 98,615 244,366 342,981
Balance at 31 December 2023 100 2,909,127 2,867,312 5,776,539

Changes in equity
Total comprehensive income - 492,493 89,362 581,855
Balance at 31 December 2024 100 3,401,620 2,956,674 6,358,394

Ashberry Holdings Limited (Registered number: 11837769)

Company Statement of Changes in Equity
for the Year Ended 31 December 2024

Called up
share Retained Total
capital earnings equity
£    £    £   
Balance at 1 January 2023 100 26,206 26,306

Changes in equity
Total comprehensive income - 324 324
Balance at 31 December 2023 100 26,530 26,630

Changes in equity
Total comprehensive income - (8,656 ) (8,656 )
Balance at 31 December 2024 100 17,874 17,974

Ashberry Holdings Limited (Registered number: 11837769)

Consolidated Cash Flow Statement
for the Year Ended 31 December 2024

2024 2023
Notes £    £   
Cash flows from operating activities
Cash generated from operations 1 1,618,190 459,606
Interest paid (555,697 ) (423,929 )
Tax paid - (102,255 )
Net cash from operating activities 1,062,493 (66,578 )

Cash flows from investing activities
Purchase of tangible fixed assets (2,786,334 ) (1,033,687 )
Interest received 28,650 -
Net cash from investing activities (2,757,684 ) (1,033,687 )

Cash flows from financing activities
Loan movements in year (178,600 ) 2,556,638
Capital repayments in year (122,616 ) 443,853
Amount withdrawn by directors (42,794 ) 208,317
Net cash from financing activities (344,010 ) 3,208,808

(Decrease)/increase in cash and cash equivalents (2,039,201 ) 2,108,543
Cash and cash equivalents at
beginning of year

2

2,417,626

309,083

Cash and cash equivalents at end of
year

2

378,425

2,417,626

Ashberry Holdings Limited (Registered number: 11837769)

Notes to the Consolidated Cash Flow Statement
for the Year Ended 31 December 2024

1. RECONCILIATION OF PROFIT BEFORE TAXATION TO CASH GENERATED FROM OPERATIONS

2024 2023
£    £   
Profit before taxation 314,748 26,844
Depreciation charges 452,738 356,681
Finance costs 555,697 423,929
Finance income (28,650 ) -
1,294,533 807,454
Increase in trade and other debtors (239,280 ) (136,414 )
Increase/(decrease) in trade and other creditors 562,937 (211,434 )
Cash generated from operations 1,618,190 459,606

2. CASH AND CASH EQUIVALENTS

The amounts disclosed on the Cash Flow Statement in respect of cash and cash equivalents are in respect of these Balance Sheet amounts:

Year ended 31 December 2024
31.12.24 1.1.24
£    £   
Cash and cash equivalents 378,425 2,417,626
Year ended 31 December 2023
31.12.23 1.1.23
£    £   
Cash and cash equivalents 2,417,626 309,083


3. ANALYSIS OF CHANGES IN NET DEBT

At 1.1.24 Cash flow At 31.12.24
£    £    £   
Net cash
Cash at bank and in hand 2,417,626 (2,039,201 ) 378,425
2,417,626 (2,039,201 ) 378,425
Debt
Finance leases (594,788 ) 122,616 (472,172 )
Debts falling due within 1 year (558,545 ) (40,880 ) (599,425 )
Debts falling due after 1 year (5,555,591 ) 219,480 (5,336,111 )
(6,708,924 ) 301,216 (6,407,708 )
Total (4,291,298 ) (1,737,985 ) (6,029,283 )

Ashberry Holdings Limited (Registered number: 11837769)

Notes to the Consolidated Financial Statements
for the Year Ended 31 December 2024

1. STATUTORY INFORMATION

Ashberry Holdings Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the General Information page.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
The financial statements have been prepared in accordance with applicable accounting standards including Financial Reporting Standard 102 The Financial Reporting Standard Applicable in the UK and Republic of Ireland (FRS 102) and the Companies Act 2006. The financial statements have been prepared on a going concern basis under the historical cost convention, modified to include certain items at fair value.

The significant accounting policies applied in the preparation of these financial statements are set out below. These policies have been consistently applied to all years presented unless otherwise stated.

Significant judgements and estimates
Valuation of Properties
The freehold properties owned by the company have been included in the accounts at their Market Value as at 31 December 2024. The valuation has been undertaken by the board of Directors.

Turnover
Turnover is measured at the fair value of the consideration received or receivable net of VAT and trade discounts. The policies adopted for the recognition of turnover are as follows:

Rendering of services

Revenue from a contract to provide services is recognised in the period in which the services are provided in accordance with the stage of completion of the contract when all of the following conditions are satisfied:
- the amount of revenue can be measured reliably;
- it is probable that the Company will receive the consideration due under the contract;
- the stage of completion of the contract at the end of the reporting period can be measured reliably; and
- the costs incurred and the costs to complete the contract can be measured reliably

Tangible fixed assets
Tangible fixed assets are stated at cost (or deemed cost) or valuation less accumulated depreciation and accumulated impairment losses. Cost includes costs directly attributable to making the asset capable of operating as intended.

Depreciation is provided on all tangible fixed assets, at rates calculated to write off the cost, less estimated residual value, of each asset on a systematic basis over its expected useful life as follows:

Freehold building - 2% and 10% straight line
Plant and machinery - 20% straight line
Motor vehicles - 25% straight line
Furniture, fittings and equipment - 20% straight line

Investments in subsidiaries
Investments in subsidiary undertakings are recognised at cost.

Ashberry Holdings Limited (Registered number: 11837769)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2024

2. ACCOUNTING POLICIES - continued

Financial instruments
The group only enters into basic financial instrument transactions that result in the recognition of financial assets and liabilities like trade and other debtors and creditors, loans from banks and other third parties, and loans to related parties.

Debt instruments (other than those wholly repayable or receivable within one year). including loads and other accounts receivable and payable, are initially measured at present value of the future cash flows and subsequently at amortised cost using the effective interest method unless the effect of discounting would be immaterial, in which case these are stated at cost.

Debt instruments that are payable and receivable within one year, typically trade debtors and creditors, are measured at the undiscounted amounts of cash or other consideration expected to be paid or received.

Taxation
Current tax represents the amount of tax payable or receivable in respect of the taxable profit (or loss) for the current or past reporting periods. It is measured at the amount expected to be paid or recovered using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Deferred tax represents the future tax consequences of transactions and events recognised in the financial statements of current and previous periods. It is recognised in respect of all timing differences, with certain exceptions. Timing differences are differences between taxable profits and total comprehensive income as stated in the financial statements that arise from the inclusion of income and expense in tax assessments in periods different from those in which they are recognised in the financial statements. Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Deferred tax is measured using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date that are expected to apply to the reversal of timing differences. Deferred tax on revalued non-depreciable tangible fixed assets and investment properties is measured using the rates and allowances that apply to the sale of the asset.

Hire purchase and leasing commitments
Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

Pension costs and other post-retirement benefits
The company operates a defined contribution plan for the benefit of its employees. The contributions are recognised as an expense in the profit or loss when they fall due. Amounts not paid are shown in accruals as a liability in the Balance Sheet. The assets of the plan are held separately from the Company in independently administered funds. Once the contributions have been paid the Company has no further payment obligations.

Ashberry Holdings Limited (Registered number: 11837769)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2024

2. ACCOUNTING POLICIES - continued

Going concern
As at 31st December 2024 the Group had net assets of £6,358,394 which is one of the indicators that the company is able to operate as a going concern for the foreseeable future.

The Directors have considered and are satisfied that the loan covenants will not be breached during the going concern period.

The Directors have reviewed its cash flow forecasts and considered the impact on going concern, concluding that the going concern basis remains an appropriate basis of preparation for these financial statements given the likely cash flow impact of operations 12 months from the date of signing this report.

The Directors therefore consider it appropriate to prepare the financial statements on the going concern basis.

Exceptional items
Exceptional items are transactions that fall within the ordinary activities of the Group but are presented separately due to the size or incidence.

3. TURNOVER

The turnover and profit before taxation are attributable to the one principal activity of the group.

An analysis of turnover by class of business is given below:

2024 2023
£    £   
Rendering of care services 14,451,095 12,525,049
14,451,095 12,525,049

4. OTHER OPERATING INCOME
2024 2023
£    £   
Rents received 27,323 34,702
Sundry receipts 3,896 588
Government grants - 26,782
31,219 62,072

Included within other operating income are government grants received in relation to pandemic support schemes and other care specific grants. These receipts amounted to £nil (£26,782 - 2023).

5. EMPLOYEES AND DIRECTORS
2024 2023
£    £   
Wages and salaries 8,223,370 6,499,879
Social security costs 705,957 515,826
Other pension costs 256,330 207,658
9,185,657 7,223,363

Ashberry Holdings Limited (Registered number: 11837769)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2024

5. EMPLOYEES AND DIRECTORS - continued

The average number of employees during the year was as follows:
2024 2023

Administration and support 17 16
Care home workers 318 263
335 279

The average number of employees by undertakings that were proportionately consolidated during the year was 333 (2023 - 277 ) .

2024 2023
£    £   
Directors' remuneration 339,500 263,417
Directors' pension contributions to money purchase schemes 53,645 54,633

The number of directors to whom retirement benefits were accruing was as follows:

Money purchase schemes 3 3

Information regarding the highest paid director is as follows:
2024 2023
£    £   
Emoluments etc 94,000 62,667
Pension contributions to money purchase schemes 37,070 15,000

6. OPERATING PROFIT

The operating profit is stated after charging:

2024 2023
£    £   
Hire of plant and machinery 53,738 33,658
Other operating leases 32,964 36,728
Depreciation - owned assets 452,738 356,681
Auditors remuneration 20,988 19,069
Auditors' remuneration for non audit work 1,787 1,660

7. EXCEPTIONAL ITEMS
2024 2023
£    £   
Exceptional items (403,006 ) (564,706 )

During the year the exceptional items relate to transactions in connection with the Groups continued restructuring that is being undertaken, including the refinancing of the loans.

Ashberry Holdings Limited (Registered number: 11837769)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2024

8. INTEREST PAYABLE AND SIMILAR EXPENSES
2024 2023
£    £   
Bank interest 457,246 369,157
Loan 35,000 35,000
Other interest payable 63,451 19,772
555,697 423,929

9. TAXATION

Analysis of the tax credit
The tax credit on the profit for the year was as follows:
2024 2023
£    £   
Current tax:
UK corporation tax - (23,542 )

Deferred tax (267,107 ) (292,595 )
Tax on profit (267,107 ) (316,137 )

UK corporation tax has been charged at 25 % .

Reconciliation of total tax credit included in profit and loss
The tax assessed for the year is lower than the standard rate of corporation tax in the UK. The difference is explained below:

2024 2023
£    £   
Profit before tax 314,748 26,844
Profit multiplied by the standard rate of corporation tax in the UK of
25 % (2023 - 25 %)

78,687

6,711

Effects of:
Capital allowances in excess of depreciation (135,644 ) (8,777 )

Pension provision adjustment 12,055 (3,901 )
Adjust losses carried forward 44,902 (17,575 )
Deferred Tax (267,107 ) (292,595 )
Total tax credit (267,107 ) (316,137 )

10. INDIVIDUAL STATEMENT OF COMPREHENSIVE INCOME

As permitted by Section 408 of the Companies Act 2006, the Income Statement of the parent company is not presented as part of these financial statements.


Ashberry Holdings Limited (Registered number: 11837769)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2024

11. TANGIBLE FIXED ASSETS

Group
Fixtures
Freehold Plant and and Motor
property machinery fittings vehicles Totals
£    £    £    £    £   
COST OR VALUATION
At 1 January 2024 12,061,252 121,524 430,791 472,350 13,085,917
Additions 2,638,735 61,214 69,650 16,735 2,786,334
Disposals - (103,938 ) (156,458 ) - (260,396 )
At 31 December 2024 14,699,987 78,800 343,983 489,085 15,611,855
DEPRECIATION
At 1 January 2024 160,070 64,287 130,431 81,885 436,673
Charge for year 223,312 19,488 92,633 117,305 452,738
Eliminated on disposal - (103,938 ) (156,458 ) - (260,396 )
At 31 December 2024 383,382 (20,163 ) 66,606 199,190 629,015
NET BOOK VALUE
At 31 December 2024 14,316,605 98,963 277,377 289,895 14,982,840
At 31 December 2023 11,901,182 57,237 300,360 390,465 12,649,244

Cost or valuation at 31 December 2024 is represented by:

Fixtures
Freehold Plant and and Motor
property machinery fittings vehicles Totals
£    £    £    £    £   
Valuation in 2022 4,647,130 - - - 4,647,130
Cost 10,052,857 78,800 343,983 489,085 10,964,725
14,699,987 78,800 343,983 489,085 15,611,855

If freehold property had not been revalued they would have been included at the following historical cost:

2024 2023
£    £   
Cost 9,258,788 6,977,870

Freehold property was valued on an open market basis basis on 31 December 2024 by the directors .

Ashberry Holdings Limited (Registered number: 11837769)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2024

12. FIXED ASSET INVESTMENTS

Group
Shares in
group
undertakings
£   
COST
At 1 January 2024
and 31 December 2024 100
NET BOOK VALUE
At 31 December 2024 100
At 31 December 2023 100
Company
Shares in
group
undertakings
£   
COST
At 1 January 2024
and 31 December 2024 101
NET BOOK VALUE
At 31 December 2024 101
At 31 December 2023 101


100% owned subsidiary undertakings included in consolidation:

- Ashberry Healthcare Limited
- Ashberry Care Services Limited

100% owned subsidiary undertaking not included in consolidation:

- Deco Vacations Limited

Deco Vacations Limited is not consolidated on the basis of it being immaterial to the group for the year ended 31 December 2024 as had not traded in the period. It has subsequently been removed from the registrar of companies in January 2025.

The registered office for all 100% owned subsidiaries is 1 Lea Business Park, Lower Luton Road, Harpenden, Hertfordshire, AL55EQ.

Ashberry Holdings Limited (Registered number: 11837769)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2024

13. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

Group Company
2024 2023 2024 2023
£    £    £    £   
Trade debtors 379,469 126,047 - -
Amounts owed by group undertakings - 990 676,629 688,382
Other debtors 576 2,740 - -
VAT 179,324 174,773 - -
Prepayments and accrued income 383,237 398,776 - -
942,606 703,326 676,629 688,382

14. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

Group Company
2024 2023 2024 2023
£    £    £    £   
Bank loans and overdrafts (see note 16) 249,425 208,545 - -
Preference shares (see note 16) 350,000 350,000 350,000 350,000
Hire purchase contracts (see note 17) 162,996 156,004 - -
Trade creditors 644,094 722,800 - 3,726
Social security and other taxes 235,978 210,524 51,218 59,950
VAT - - 59,468 -
Other creditors 1,089,034 594,532 - -
Directors' current accounts 201,485 244,279 201,485 244,279
Accruals and deferred income 481,935 360,248 4,060 3,978
3,414,947 2,846,932 666,231 661,933

15. CREDITORS: AMOUNTS FALLING DUE AFTER MORE THAN ONE
YEAR

Group
2024 2023
£    £   
Bank loans (see note 16) 5,336,111 5,555,591
Hire purchase contracts (see note 17) 309,176 438,784
5,645,287 5,994,375

Ashberry Holdings Limited (Registered number: 11837769)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2024

16. LOANS

An analysis of the maturity of loans is given below:

Group Company
2024 2023 2024 2023
£    £    £    £   
Amounts falling due within one year or on demand:
Bank loans 249,425 208,545 - -
Preference Shares 350,000 350,000 350,000 350,000
599,425 558,545 350,000 350,000
Amounts falling due between one and two years:
Bank loans - 1-2 years 256,550 227,518 - -
Amounts falling due between two and five years:
Bank loans - 2-5 years 5,079,561 5,328,073 - -

The bank loans are secured by way of a fixed and floating charge over the property and assets of the company. The bank loans are charged at 7.89%.

Details of shares shown as liabilities are as follows:

Allotted, issued and fully paid:
Number: Class: Nominal 2024 2023
value: £    £   
350,000 Preference Shares £1 350,000 350,000

The preference shares are cumulative, have a right to a dividend, but have no voting rights.

17. LEASING AGREEMENTS

Minimum lease payments fall due as follows:

Group
Hire purchase
contracts
2024 2023
£    £   
Net obligations repayable:
Within one year 162,996 156,004
Between one and five years 309,176 438,784
472,172 594,788

18. PROVISIONS FOR LIABILITIES

Group
2024 2023
£    £   
Deferred tax 885,343 1,152,450

Ashberry Holdings Limited (Registered number: 11837769)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2024

18. PROVISIONS FOR LIABILITIES - continued

Group
Deferred
tax
£   
Balance at 1 January 2024 1,152,450
Credit to Statement of Comprehensive Income during year (267,107 )
Balance at 31 December 2024 885,343

The deferred tax liabilities relate to amounts payable in future periods based on the carrying amounts of assets in the financial statements and the corresponding indexed cost used in the computation of taxable profits.

19. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 2024 2023
value: £    £   
100 Ordinary £1 100 100

20. RESERVES

Group
Fair
Retained value
earnings reserve Totals
£    £    £   

At 1 January 2024 2,909,127 2,867,312 5,776,439
Profit for the year 581,855 581,855
Transfer (89,362 ) 89,362 -
At 31 December 2024 3,401,620 2,956,674 6,358,294

Company
Retained
earnings
£   

At 1 January 2024 19,530
Deficit for the year (8,656 )
At 31 December 2024 10,874

Ashberry Holdings Limited (Registered number: 11837769)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2024

20. RESERVES - continued

Called-up share capital - represent the nominal value of shares that have been issued

Profit and loss account - represents the distributable reserves of the company and includes all current and prior retained profits and losses,

Fair value reserve - represents the non distributable reserves of the company as a result of the cumulative effect of revaluations of tangible fixed assets

Transfers between the reserves represent movements on the fair value reserve as a result of changes in the deferred tax provision and depreciation charges linked with the revaluation of freehold properties.

21. PENSION COMMITMENTS

The group operates a defined contributions pensions scheme. The assets of the scheme are held separately from those of the group in an independently administered fund. The pension costs charge represents contributions payable by the Company to the fund and amounted to £256,330 (2023 - £207,658). Contributions totalling £151,225 (2023 - £103,005) were payable to the fund at the balance sheet date and are included in creditors.

22. POST BALANCE SHEET EVENTS

Since the year end the group has acquired The Weir Nursing Home Limited.

23. ULTIMATE CONTROLLING PARTY

The ultimate controlling party is N J Denny.