Company registration number 11950011 (England and Wales)
SYNERGY GLOBAL HOUSING (UNITED KINGDOM) LIMITED
FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
PAGES FOR FILING WITH REGISTRAR
SYNERGY GLOBAL HOUSING (UNITED KINGDOM) LIMITED
CONTENTS
Page
Balance sheet
1
Notes to the financial statements
2 - 7
SYNERGY GLOBAL HOUSING (UNITED KINGDOM) LIMITED
BALANCE SHEET
AS AT
31 DECEMBER 2024
31 December 2024
- 1 -
2024
2023
Notes
£
£
£
£
Fixed assets
Tangible assets
4
24,568
47,592
Current assets
Debtors
5
1,559,461
1,200,826
Cash at bank and in hand
534,401
827,593
2,093,862
2,028,419
Creditors: amounts falling due within one year
6
(2,323,057)
(2,011,022)
Net current (liabilities)/assets
(229,195)
17,397
Net (liabilities)/assets
(204,627)
64,989
Capital and reserves
Called up share capital
8
1
1
Profit and loss reserves
(204,628)
64,988
Total equity
(204,627)
64,989

These financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The directors of the company have elected not to include a copy of the profit and loss account within the financial statements.true

The financial statements were approved by the board of directors and authorised for issue on 30 September 2025 and are signed on its behalf by:
Mr J R A Jensky
Director
Company registration number 11950011 (England and Wales)
SYNERGY GLOBAL HOUSING (UNITED KINGDOM) LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
- 2 -
1
Accounting policies
Company information

Synergy Global Housing (United Kingdom) Limited is a private company limited by shares incorporated in England and Wales. The registered office is Fourth Floor, 1 Blossom Yard, London, E1 6RS.

1.1
Accounting convention

These financial statements have been prepared in accordance with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006 as applicable to companies subject to the small companies regime. The disclosure requirements of section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view.

The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £.

The financial statements have been prepared under the historical cost convention. The principal accounting policies adopted are set out below.

1.2
Going concern

Atruet the time of approving the financial statements, the directors have a reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future. Thus the directors continue to adopt the going concern basis of accounting in preparing the financial statements.

Management have considered the appropriateness of adopting the going concern basis. The company continues to rely on financial support from group companies and has received a letter of support confirming that this will continue. As a result they believe the company has adequate resources to meet obligations as they fall due.

 

The directors have drafted a business plan for 2025/26 to ensure sustainability of the UK entity and set the company up for growth in the future. The company is carefully managing operational expenses and upgrading our technology to streamline the booking process and reduce costs. By diversifying the client base and tapping into new revenue streams, the company is looking to strengthen its market position. The UK market continues to be a key driver of our overall success.

 

Management also see the merger with Silverdoor post year end as a promising opportunity to combine the strengths of both the brands that are long-established and well-respected leaders in the serviced apartment, corporate housing and extended stay accommodation sectors. The merged business will accelerate growth into new markets and pool investment into technology.

 

 

 

1.3
Turnover

Turnover is recognised at the fair value of the consideration received or receivable for services provided in the normal course of business, and is shown net of VAT and other sales related taxes.

1.4
Tangible fixed assets

Tangible fixed assets are initially measured at cost and subsequently measured at cost or valuation, net of depreciation and any impairment losses.

SYNERGY GLOBAL HOUSING (UNITED KINGDOM) LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
1
Accounting policies
(Continued)
- 3 -

Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:

Fixtures and fittings
25% reducing balance
Computers
3 years straight line

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is credited or charged to profit or loss.

1.5
Cash and cash equivalents

Cash and cash equivalents are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities.

1.6
Financial instruments

The company has elected to apply the provisions of Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instruments Issues’ of FRS 102 to all of its financial instruments.

 

Financial instruments are recognised in the company's balance sheet when the company becomes party to the contractual provisions of the instrument.

 

Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Basic financial assets

Basic financial assets, which include debtors and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised.

Classification of financial liabilities

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.

Basic financial liabilities

Basic financial liabilities, including creditors, bank loans, loans from fellow group companies and preference shares that are classified as debt, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised.

 

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method.

1.7
Equity instruments

Equity instruments issued by the company are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the company.

SYNERGY GLOBAL HOUSING (UNITED KINGDOM) LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
1
Accounting policies
(Continued)
- 4 -
1.8
Employee benefits

The costs of short-term employee benefits are recognised as a liability and an expense, unless those costs are required to be recognised as part of the cost of stock or fixed assets.

 

The cost of any unused holiday entitlement is recognised in the period in which the employee’s services are received.

 

Termination benefits are recognised immediately as an expense when the company is demonstrably committed to terminate the employment of an employee or to provide termination benefits.

1.9
Retirement benefits

Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.

1.10
Leases

Rentals payable under operating leases, including any lease incentives received, are charged to profit or loss on a straight line basis over the term of the relevant lease except where another more systematic basis is more representative of the time pattern in which economic benefits from the leases asset are consumed.

1.11
Foreign exchange

Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date. Gains and losses arising on translation in the period are included in profit or loss.

2
Judgements and key sources of estimation uncertainty

In the application of the company’s accounting policies, the directors are required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.

 

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.

3
Employees

The average monthly number of persons (including directors) employed by the company during the year was:

2024
2023
Number
Number
Total
58
35
SYNERGY GLOBAL HOUSING (UNITED KINGDOM) LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 5 -
4
Tangible fixed assets
Plant and machinery etc
£
Cost
At 1 January 2024
128,565
Additions
26,819
Disposals
(31,187)
At 31 December 2024
124,197
Depreciation and impairment
At 1 January 2024
80,973
Depreciation charged in the year
18,656
At 31 December 2024
99,629
Carrying amount
At 31 December 2024
24,568
At 31 December 2023
47,592
5
Debtors
2024
2023
Amounts falling due within one year:
£
£
Trade debtors
1,157,079
762,032
Corporation tax recoverable
-
0
78,528
Other debtors
402,382
360,266
1,559,461
1,200,826
6
Creditors: amounts falling due within one year
2024
2023
£
£
Trade creditors
37,330
283,363
Amounts owed to group undertakings
1,332,437
1,546,137
Taxation and social security
-
0
46
Other creditors
953,290
181,476
2,323,057
2,011,022
SYNERGY GLOBAL HOUSING (UNITED KINGDOM) LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 6 -
7
Retirement benefit schemes
2024
2023
Defined contribution schemes
£
£
Charge to profit or loss in respect of defined contribution schemes
51,912
64,735

The company operates a defined contribution pension scheme for all qualifying employees. The assets of the scheme are held separately from those of the company in an independently administered fund.

8
Called up share capital
2024
2023
2024
2023
Ordinary share capital
Number
Number
£
£
Issued and fully paid
of £1 each
1
1
1
1
9
Audit report information

As the income statement has been omitted from the filing copy of the financial statements, the following information in relation to the audit report on the statutory financial statements is provided in accordance with s444(5B) of the Companies Act 2006.

The auditor's report is unqualified and includes the following:

Opinion

In our opinion the financial statements:

Senior Statutory Auditor:
Robert MacDonald
Statutory Auditor:
Moore (South) LLP
Date of audit report:
30 September 2025
10
Operating lease commitments
As lessee

At the reporting end date the company had outstanding commitments for future minimum lease payments under non-cancellable operating leases, as follows:

2024
2023
£
£
Total commitments
4,783,014
6,651,980
SYNERGY GLOBAL HOUSING (UNITED KINGDOM) LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 7 -
11
Related party transactions

The company has taken advantage of the exemption under FRS 102 not to disclose details of related party transactions conducted between entities which are 100% owned within the group.

 

The financial statements of the company are included within the consolidated financial statements of the Ascott Group, which is the largest and smallest group of undertakings for which consolidated financial statements are drawn up. The consolidated accounts are available to the public and may be obtained from 168 Robinson Road, #30-01 Capital Tower, Singapore 068912.

12
Parent company

The company is a wholly owned subsidiary of Synergy Global Housing International Pte.Ltd, a company incorporated in Singapore.

 

Ascott Limited (Ascott),group parent company of Synergy Global Housing UK Limited, announced the merger of Synergy Global Housing group entities with its competitor, SilverDoor Group in August 2025. The newly formed joint venture will be led by SilverDoor’s owner Habicus which now owns 70%, with Ascott holding a strategic interest of 30%.

 

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