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Registered number: 12305160









ROI Media Ltd









Directors' report and financial statements

For the year ended 31 December 2024

 
ROI Media Ltd
 
 
Company Information


Directors
P S Male 
P Mehta 
D Pearce 




Registered number
12305160



Registered office
Squire Patton Boggs
No 1 Spinningfields

1 Hardman Street

Manchester

Greater Manchester

M3 3EB




Independent auditors
Hurst Accountants Limited
Chartered Accountants & Statutory Auditors

3 Stockport Exchange

Stockport

England

SK1 3GG





 
ROI Media Ltd
 

Contents



Page
Directors' report
 
1 - 3
Independent auditors' report
 
4 - 7
Consolidated statement of comprehensive income
 
8
Consolidated balance sheet
 
9
Company balance sheet
 
10 - 11
Consolidated statement of changes in equity
 
12 - 13
Company statement of changes in equity
 
14 - 15
Notes to the financial statements
 
16 - 31


 
ROI Media Ltd
 
 
 
Directors' Report
For the year ended 31 December 2024

The directors present their report and the financial statements for the year ended 31 December 2024.

Principal activity

The principal activity of the Company is that of a holding company.
The focus of the Group is an online digital marketing business that uses technology and data to connect consumers with finance and other service providers across a portfolio of owned websites.

Directors

The directors who served during the year were:

M Kaneteg (resigned 5 May 2024)
P S Male 
P Mehta 
D Pearce 

Results and dividends

The loss for the year, after taxation, amounted to £3,643,720 (2023 -loss £1,182,404).

The directors do not recommend the payment of a final dividend.

Directors' responsibilities statement

The directors are responsible for preparing the directors' report and the consolidated financial statements in accordance with applicable law and regulations.
 
Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with applicable law and United Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice), including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland'. Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the Company and the Group and of the profit or loss of the Group for that period.

 In preparing these financial statements, the directors are required to:


select suitable accounting policies for the Group's financial statements and then apply them consistently;

make judgements and accounting estimates that are reasonable and prudent;

prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Group will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company's transactions and disclose with reasonable accuracy at any time the financial position of the Company and the Group and to enable them to ensure that the financial statements comply with the Companies Act 2006They are also responsible for safeguarding the assets of the Company and the Group and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

Page 1

 
ROI Media Ltd
 
 
 
Directors' Report (continued)
For the year ended 31 December 2024

Going concern

The financial statements have been prepared on a going concern basis, which assumes that the Group will continue in operational existence for the foreseeable future and will be able to meet its obligations as they fall due.
At the year-end and subsequent to year-end, the Group breached certain loan covenants related to its borrowing arrangements. Following these breaches, the Group has engaged with its loan provider and, as of September 2025, has secured a 12-month relief on both capital and interest payments. This support provides important short-term liquidity to the Group.
Despite these covenant breaches, the Group continues to generate positive EBITDA, reflecting underlying operational profitability. However, the Group experienced a challenging trading environment during the year. Economic conditions, particularly the high interest rate environment, adversely impacted customer conversion rates. In addition, the reduction in affiliate commission rates further affected revenue generation.
While management has taken steps to mitigate these challenges and is actively pursuing strategic initiatives to strengthen the Group’s financial position, the covenant breaches and reliance on short-term lender support indicate the existence of a material uncertainty that may cast significant doubt over the Group’s ability to continue as a going concern. In particular, there is material uncertainty as to whether the Group will be able to successfully renegotiate the terms of its loan or obtain alternative financing arrangements once the 12-month relief period concludes.
Accordingly, while the directors believe that the going concern basis of preparation remains appropriate, they acknowledge that a material uncertainty exists that may cast significant doubt on the Group’s ability to continue as a going concern. The financial statements do not include the adjustments that would result if the Group were unable to continue as a going concern.

Disclosure of information to auditors

Each of the persons who are directors at the time when this directors' report is approved has confirmed that:
 
so far as the director is aware, there is no relevant audit information of which the Company and the Group's auditors are unaware, and

the director has taken all the steps that ought to have been taken as a director in order to be aware of any relevant audit information and to establish that the Company and the Group's auditors are aware of that information.

Auditors

The auditorsHurst Accountants Limitedwill be proposed for reappointment in accordance with section 485 of the Companies Act 2006.

Page 2

 
ROI Media Ltd
 
 
 
Directors' Report (continued)
For the year ended 31 December 2024


Small companies note

In preparing this report, the directors have taken advantage of the small companies exemptions provided by section 415A of the Companies Act 2006.

This report was approved by the board and signed on its behalf.
 





................................................
D Pearce
Director

Date: 26 September 2025

Page 3

 
ROI Media Ltd
 
 
 
Independent auditors' report to the members of ROI Media Ltd
 

Opinion


We have audited the financial statements of ROI Media Ltd (the 'parent Company') and its subsidiaries (the 'Group') for the year ended 31 December 2024, which comprise the consolidated statement of comprehensive income, the Consolidated Balance Sheet, the Company Balance Sheet, the Consolidated Statement of Changes in Equity, the Company Statement of Changes in Equity and the related notes, including a summary of significant accounting policiesThe financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).


In our opinion the financial statements:


give a true and fair view of the state of the Group's and of the parent Company's affairs as at 31 December 2024 and of the Group's loss for the year then ended;
have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
have been prepared in accordance with the requirements of the Companies Act 2006.


Basis for opinion


We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the Group in accordance with the ethical requirements that are relevant to our audit of the financial statements in the United Kingdom, including the Financial Reporting Council's Ethical Standard and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.


Material uncertainty related to going concern


We draw attention to Note 2.3 in the financial statements, which describes the Group’s breach of certain loan covenants and the subsequent agreement reached with its lender in July 2025 to obtain a 12-month relief on both capital and interest payments. While this relief provides important short-term liquidity, the Group has not yet secured committed refinancing or renegotiated terms beyond the relief period. Although the Group continues to generate positive EBITDA, it does not currently have sufficient liquid resources to meet its repayment obligations falling due after the 12-month relief period ends.
These events or conditions, as also described in Note 2.3, indicate that a material uncertainty exists that may cast significant doubt on the Group’s ability to continue as a going concern. Our opinion is not modified in respect of this matter.
In auditing the financial statements, we have concluded that the directors’ use of the going concern basis of accounting in the preparation of the financial statements is appropriate.
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.


Page 4

 
ROI Media Ltd
 
 
 
Independent auditors' report to the members of ROI Media Ltd (continued)


Other information


The other information comprises the information included in the Annual Report other than the financial statements and our auditors' report thereon. The directors are responsible for the other information contained within the Annual ReportOur opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.


We have nothing to report in this regard.


Opinion on other matters prescribed by the Companies Act 2006
 

In our opinion, based on the work undertaken in the course of the audit:


the information given in the directors' report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
the directors' report has been prepared in accordance with applicable legal requirements.


Matters on which we are required to report by exception
 

In the light of the knowledge and understanding of the Group and the parent Company and its environment obtained in the course of the audit, we have not identified material misstatements in the directors' report.


We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:


adequate accounting records have not been kept by the parent Company, or returns adequate for our audit have not been received from branches not visited by us; or
the parent Company financial statements are not in agreement with the accounting records and returns; or
certain disclosures of directors' remuneration specified by law are not made; or
we have not received all the information and explanations we require for our audit; or
the directors were not entitled to prepare the financial statements in accordance with the small companies regime and take advantage of the small companies' exemptions in preparing the directors' report and from the requirement to prepare a group strategic report.


Responsibilities of directors
 

As explained more fully in the directors' responsibilities statement set out on page 1, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.


In preparing the financial statements, the directors are responsible for assessing the Group's and the parent Company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the Group or the parent Company or to cease operations, or have no realistic alternative but to do so.


Page 5

 
ROI Media Ltd
 
 
 
Independent auditors' report to the members of ROI Media Ltd (continued)


Auditors' responsibilities for the audit of the financial statements
 

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditors' report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these Group financial statements.


Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

Identifying and assessing potential risks related to irregularities
In identifying and assessing the risks of material misstatement in respect of irregularities, including fraud and noncompliance with laws and regulations, we considered the following:

The nature of the industry and sector in which the Group operates; the control environment and business performance
including key drivers for directors' remuneration, bonus levels and performance targets.
The outcome of enquiries of management, including whether management was aware of any instances of noncompliance with laws and regulations, and whether management had knowledge of any actual, suspected, or alleged fraud.
Supporting documentation relating to the Group's policies and procedures for:
°Identifying, evaluating, and complying with laws and regulations
°Detecting and responding to the risks of fraud
The internal controls established to mitigate risks related to fraud or non-compliance with laws and regulations.
The outcome of discussions amongst the engagement team regarding how and where fraud might occur in the financial
statements and any potential indicators of fraud.
The legal and regulatory framework in which the Group operates, particularly those laws and regulations which have a
direct effect on the financial statements, such as the Companies Act 2006, pensions and tax legislation, or which had a
fundamental effect on the operations of the Group, including General Data Protection requirements, and Anti-bribery
and Corruption.

Audit response to risks identified
Our procedures to respond to the risks identified included the following:
 
Reviewing the financial statements disclosures and testing to supporting documentation to assess compliance with the
provisions of those relevant laws and regulations which have a direct effect on the financial statements.
Discussions with management, including consideration of known or suspected instances of non-compliance with laws
and regulations and fraud.
Evaluation of the operating effectiveness of management’s controls designed to prevent and detect irregularities.
Enquiring of management about any actual and potential litigation and claims.
Performing analytical procedures to identify any unusual or unexpected relationships which may indicate risks of
material misstatement due to fraud.
Page 6

 
ROI Media Ltd
 
 
 
Independent auditors' report to the members of ROI Media Ltd (continued)


We have also considered the risk of fraud through management override of controls by:

Testing the appropriateness of journal entries and other adjustments.
Challenging assumptions made by management in their significant accounting estimates, and assessing whether the
       judgements made in making accounting estimates are indicative of a potential bias; and
Evaluating the business rationale of any significant transactions that are unusual or outside the normal course of
       business.Identifying and assessing potential risks related to irregularities

We also communicated relevant identified laws and regulations and potential fraud risks to all engagement team members
and remained alert to any indications of fraud or non-compliance with laws and regulations throughout the audit.

There are inherent limitations in the audit procedures described above, and the further removed non-compliance with laws
and regulations are from the events and transactions reflected in the financial statements, the less likely we would become
aware of them. Also, the risk of not detecting a material misstatement due to fraud is higher than the risk of not detecting
one resulting from error, as fraud may involve deliberate concealment by, for example, forgery or intentional
misrepresentations, or through collusion.


A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditors' report.


Use of our report
 

This report is made solely to the Company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006Our audit work has been undertaken so that we might state to the Company's members those matters we are required to state to them in an auditors' report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Company and the Company's members, as a body, for our audit work, for this report, or for the opinions we have formed.





Mike Jackson (Senior statutory auditor)
for and on behalf of
Hurst Accountants Limited
Chartered Accountants
Statutory Auditors
3 Stockport Exchange
Stockport
England
SK1 3GG

26 September 2025
Page 7

 
ROI Media Ltd
 
 
Consolidated Statement of Comprehensive Income
For the year ended 31 December 2024

2024
2023
Note
£
£

  

Turnover
  
3,516,691
5,003,155

Cost of sales
  
(1,683,371)
(2,551,526)

Gross profit
  
1,833,320
2,451,629

Administrative expenses
  
(2,228,271)
(2,508,361)

Operating loss
  
(394,951)
(56,732)

Impairment of goodwill
  
(1,898,334)
-

Interest payable and similar expenses
  
(1,376,407)
(1,209,747)

Loss before taxation
  
(3,669,692)
(1,266,479)

Tax on loss
  
25,972
84,075

Loss for the financial year
  
(3,643,720)
(1,182,404)

Other comprehensive income for the year
  

Foreign exchange
  
271
7,330

Other comprehensive income for the year
  
271
7,330

Total comprehensive income for the year
  
(3,643,449)
(1,175,074)

  

There were no recognised gains and losses for 2024 or 2023 other than those included in the consolidated statement of comprehensive income.

The notes on pages 16 to 31 form part of these financial statements.

Page 8

 
ROI Media Ltd
Registered number: 12305160

Consolidated Balance Sheet
As at 31 December 2024

2024
2023
Note
£
£

Fixed assets
  

Intangible assets
 6 
5,679,012
8,803,464

Tangible assets
 7 
30,944
53,430

  
5,709,956
8,856,894

Current assets
  

Debtors
 9 
672,220
513,317

Cash at bank and in hand
 10 
583,508
470,799

  
1,255,728
984,116

Creditors: amounts falling due within one year
 11 
(5,996,138)
(3,957,070)

Net current liabilities
  
 
 
(4,740,410)
 
 
(2,972,954)

Total assets less current liabilities
  
969,546
5,883,940

Creditors: amounts falling due after more than one year
 12 
(4,411,527)
(7,234,446)

Provisions for liabilities
  

Deferred taxation
  
(34,106)
(60,078)

Net liabilities
  
(3,476,087)
(1,410,584)


Capital and reserves
  

Called up share capital 
  
1,107
1,412

Capital redemption reserve
 15 
755
450

Capital contribution reserve
 15 
749,071
580,835

Foreign exchange reserve
 15 
-
(271)

Other reserves
 15 
-
(1,465,219)

Profit and loss account
 15 
(4,227,020)
(527,791)

  
(3,476,087)
(1,410,584)


The financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime and in accordance with the provisions of FRS 102 Section 1A - small entities. The financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The financial statements were approved and authorised for issue by the board and were signed on its behalf by: 

D Pearce
Director

Date: 26 September 2025

The notes on pages 16 to 31 form part of these financial statements.

Page 9

 
ROI Media Ltd
Registered number: 12305160

Company Balance Sheet
As at 31 December 2024

2024
2023
Note
£
£

Fixed assets
  

Intangible assets
 6 
838
838

Tangible assets
 7 
410
410

Investments
 8 
4,443,244
7,611,164

  
4,444,492
7,612,412

Current assets
  

Debtors
 9 
880,581
2,578,803

Cash at bank and in hand
 10 
7,424
20,024

  
888,005
2,598,827

Creditors: amounts falling due within one year
 11 
(5,729,671)
(3,674,415)

Net current liabilities
  
 
 
(4,841,666)
 
 
(1,075,588)

Total assets less current liabilities
  
(397,174)
6,536,824

  

Creditors: amounts falling due after more than one year
 12 
(4,411,527)
(7,234,446)

  

Net liabilities
  
(4,808,701)
(697,622)


Capital and reserves
  

Called up share capital 
  
1,107
1,412

Capital redemption reserve
 15 
755
450

Capital contribution reserve
 15 
749,071
580,835

Other reserves
 15 
-
(1,465,219)

Profit and loss account
  
(5,559,634)
184,900

  
(4,808,701)
(697,622)


Page 10

 
ROI Media Ltd
Registered number: 12305160
    
Company Balance Sheet (continued)
As at 31 December 2024

The Company's financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime.

The Company has taken advantage of the exemption allowed under section 408 of the Companies Act 2006 and has not
presented its own Statement of Comprehensive Income in these financial statements. The loss for the parent company for the year was £5,689,025 (2023: loss £121,883).
The financial statements were approved and authorised for issue by the board and were signed on its behalf by: 

D Pearce
Director

Date: 26 September 2025

The notes on pages 16 to 31 form part of these financial statements.

Page 11
 

 
ROI Media Ltd


 

Consolidated Statement of Changes in Equity
For the year ended 31 December 2024



Called up share capital
Capital contribution reserve
Capital redemption reserve
Foreign exchange reserve
Other reserve
Profit and loss account
Total equity


£
£
£
£
£
£
£


At 1 January 2024
1,412
580,835
450
(271)
(1,465,219)
(527,791)
(1,410,584)



Comprehensive income for the year


Loss for the year
-
-
-
-
-
(3,643,720)
(3,643,720)


Foreign exchange movement
-
-
-
271
-
-
271

Total comprehensive income for the year
-
-
-
271
-
(3,643,720)
(3,643,449)



Contributions by and distributions to owners


Transfer to/from profit and loss account
-
(12,618)
-
-
68,127
(55,509)
-


Revaluation of liabilities
-
180,854
-
-
1,397,092
-
1,577,946


Shares cancelled during the year
(305)
-
305
-
-
-
-



Total transactions with owners
(305)
168,236
305
-
1,465,219
(55,509)
1,577,946



At 31 December 2024
1,107
749,071
755
-
-
(4,227,020)
(3,476,087)



The notes on pages 16 to 31 form part of these financial statements.

Page 12

 

 
ROI Media Ltd


 

Consolidated Statement of Changes in Equity
For the year ended 31 December 2023



Called up share capital
Capital redemption reserve
Capital redemption reserve
Foreign exchange reserve
Other reserves
Profit and loss account
Total equity


£
£
£
£
£
£
£


At 1 January 2023
1,412
959,105
450
(271)
(1,154,625)
(34,251)
(228,180)



Comprehensive income for the year


Loss for the year
-
-
-
-
-
(1,182,404)
(1,182,404)

Total comprehensive income for the year
-
-
-
-
-
(1,182,404)
(1,182,404)


Transfer to/from profit and loss account
-
(378,270)
-
-
(310,594)
688,864
-



Total transactions with owners
-
(378,270)
-
-
(310,594)
688,864
-



At 31 December 2023
1,412
580,835
450
(271)
(1,465,219)
(527,791)
(1,410,584)



The notes on pages 16 to 31 form part of these financial statements.

Page 13

 

 
ROI Media Ltd


 

Company Statement of Changes in Equity
For the year ended 31 December 2024



Called up share capital
Capital contribution reserve
Capital redemption reserve
Other reserves
Profit and loss account
Total equity


£
£
£
£
£
£


At 1 January 2024
1,412
580,835
450
(1,465,219)
184,900
(697,622)



Comprehensive income for the year


Loss for the year
-
-
-
-
(5,689,025)
(5,689,025)

Total comprehensive income for the year
-
-
-
-
(5,689,025)
(5,689,025)



Contributions by and distributions to owners


Transfer to/from profit and loss account
-
(12,618)
-
68,127
(55,509)
-


Revaluation of liabilities
-
180,854
-
1,397,092
-
1,577,946


Shares cancelled during the year
(305)
-
305
-
-
-



Total transactions with owners
(305)
168,236
305
1,465,219
(55,509)
1,577,946



At 31 December 2024
1,107
749,071
755
-
(5,559,634)
(4,808,701)



The notes on pages 16 to 31 form part of these financial statements.

Page 14

 

 
ROI Media Ltd


 

Company Statement of Changes in Equity
For the year ended 31 December 2023



Called up share capital
Capital contribution reserve
Capital redemption reserve
Other reserves
Profit and loss account
Total equity


£
£
£
£
£
£


At 1 January 2023
1,412
959,105
450
(1,154,625)
(382,081)
(575,739)



Comprehensive income for the year


Loss for the year
-
-
-
-
(121,883)
(121,883)

Total comprehensive income for the year
-
-
-
-
(121,883)
(121,883)


Transfer to/from profit and loss account
-
(378,270)
-
(310,594)
688,864
-



Total transactions with owners
-
(378,270)
-
(310,594)
688,864
-



At 31 December 2023
1,412
580,835
450
(1,465,219)
184,900
(697,622)



The notes on pages 16 to 31 form part of these financial statements.

Page 15
 
ROI Media Ltd
 
 
 
Notes to the Financial Statements
For the year ended 31 December 2024

1.


General information

ROI Media Limited is a private company limited by share capital and incorporated in England and Wales, the company number is 12305160. The address of the registered office is Squire Patton Boggs. No1 Spinningfields, 1 Hardman Street, Manchester, M3 3EB. 

2.Accounting policies

 
2.1

Basis of preparation of financial statements

The consolidated financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with FRS 102 'The Financial Reporting Standard applicable in the UK and the Republic of Ireland' and the requirements of the Companies Act 2006. The disclosure requirements of Section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view.

The Company has taken advantage of the exemption allowed under section 408 of the Companies Act 2006 and has not presented its own statement of comprehensive income in these financial statements.

The following principal accounting policies have been applied:

 
2.2

Basis of consolidation

The consolidated financial statements present the results of the Company and its own subsidiaries ("the Group") as if they form a single entity. Intercompany transactions and balances between group companies are therefore eliminated in full.
 
The consolidated financial statements incorporate the results of business combinations using the purchase method. In the Balance Sheet, the acquiree's identifiable assets, liabilities and contingent liabilities are initially recognised at their fair values at the acquisition date. The results of acquired operations are included in the Consolidated Statement of Comprehensive Income from the date on which control is obtained. They are deconsolidated from the date control ceases.

Page 16

 
ROI Media Ltd
 
 
 
Notes to the Financial Statements
For the year ended 31 December 2024

2.Accounting policies (continued)

 
2.3

Going concern

The financial statements have been prepared on a going concern basis, which assumes that the Group will continue in operational existence for the foreseeable future and will be able to meet its obligations as they fall due.
At the year-end and subsequent to year-end, the Group breached certain loan covenants related to its borrowing arrangements. Following these breaches, the Group has engaged with its loan provider and, as of September 2025, has secured a 12-month relief on both capital and interest payments. This support provides important short-term liquidity to the Group.
Despite these covenant breaches, the Group continues to generate positive EBITDA, reflecting underlying operational profitability. However, the Group experienced a challenging trading environment during the year. Economic conditions, particularly the high interest rate environment, adversely impacted customer conversion rates. In addition, the reduction in affiliate commission rates further affected revenue generation.
While management has taken steps to mitigate these challenges and is actively pursuing strategic initiatives to strengthen the Group’s financial position, the covenant breaches and reliance on short-term lender support indicate the existence of a material uncertainty that may cast significant doubt over the Group’s ability to continue as a going concern. In particular, there is material uncertainty as to whether the Group will be able to successfully renegotiate the terms of its loan or obtain alternative financing arrangements once the 12-month relief period concludes.
Accordingly, while the directors believe that the going concern basis of preparation remains appropriate, they acknowledge that a material uncertainty exists that may cast significant doubt on the Group’s ability to continue as a going concern. The financial statements do not include the adjustments that would result if the Group were unable to continue as a going concern.

 
2.4

Foreign currency translation

Functional and presentation currency

The Company's functional and presentational currency is GBP.

Transactions and balances

Foreign currency transactions are translated into the functional currency using the spot exchange rates at the dates of the transactions.

At each period end foreign currency monetary items are translated using the closing rate. Non-monetary items measured at historical cost are translated using the exchange rate at the date of the transaction and non-monetary items measured at fair value are measured using the exchange rate when fair value was determined.

Foreign exchange gains and losses resulting from the settlement of transactions and from the translation at period-end exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in profit or loss except when deferred in other comprehensive income as qualifying cash flow hedges.

On consolidation, the results of overseas operations are translated into Sterling at rates approximating to those ruling when the transactions took place. All assets and liabilities of overseas operations are translated at the rate ruling at the reporting date. Exchange differences arising on translating the opening net assets at opening rate and the results of overseas operations at actual rate are recognised in other comprehensive income.

Page 17

 
ROI Media Ltd
 
 
 
Notes to the Financial Statements
For the year ended 31 December 2024

2.Accounting policies (continued)

 
2.5

Revenue

Revenue Revenue represents the fair value of commission received from service providers, net of value added tax. Turnover is recognised once an approved customer is connected to a third party service provider.

 
2.6

Finance costs

Finance costs are charged to profit or loss over the term of the debt using the effective interest method so that the amount charged is at a constant rate on the carrying amount. 

 
2.7

Pensions

Defined contribution pension plan

The Group operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the Group pays fixed contributions into a separate entity. Once the contributions have been paid the Group has no further payment obligations.

The contributions are recognised as an expense in profit or loss when they fall due. Amounts not paid are shown in accruals as a liability in the balance sheet. The assets of the plan are held separately from the Group in independently administered funds.

 
2.8

Current and deferred taxation

The tax expense for the year comprises current and deferred tax. Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the balance sheet date in the countries where the Company and the Group operate and generate income.

Deferred tax balances are recognised in respect of all timing differences that have originated but not reversed by the balance sheet date, except that:
The recognition of deferred tax assets is limited to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits; and
Any deferred tax balances are reversed if and when all conditions for retaining associated tax allowances have been met.

Deferred tax balances are not recognised in respect of permanent differences except in respect of business combinations, when deferred tax is recognised on the differences between the fair values of assets acquired and the future tax deductions available for them and the differences between the fair values of liabilities acquired and the amount that will be assessed for tax. Deferred tax is determined using tax rates and laws that have been enacted or substantively enacted by the balance sheet date.


Page 18

 
ROI Media Ltd
 
 
 
Notes to the Financial Statements
For the year ended 31 December 2024

2.Accounting policies (continued)

 
2.9

Intangible assets

Goodwill
Goodwill represents the difference between amounts paid on the cost of a business combination and the
acquirer’s interest in the fair value of its identifiable assets and liabilities of the acquiree at the date of
acquisition. Subsequent to initial recognition, goodwill is measured at cost less accumulated amortisation and
accumulated impairment losses. Goodwill is amortised on a straight-line basis to the statement of income and
retained earnings over its useful economic life which is 10 years.
Other intangible assets
Intangible assets are initially recognised at cost. After recognition, under the cost model, intangible assets are
measured at cost less any accumulated amortisation and any accumulated impairment losses.
Other intangible assets are amortised on a straight-line basis to the statement of income and retained earnings
over its useful economic life which is 10 years.

 
2.10

Tangible fixed assets

Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, using the straight-line method.

Depreciation is provided on the following basis:

Leasehold property
-
2-4 years
Office equipment
-
2 years
Computer equipment
-
2 years

The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.

 
2.11

Impairment of fixed assets and goodwill

Assets that are subject to depreciation or amortisation are assessed at each balance sheet date to determine whether there is any indication that the assets are impaired. Where there is any indication that an asset may be impaired, the carrying value of the asset (or cash-generating unit to which the asset has been allocated) is tested for impairment. An impairment loss is recognised for the amount by which the asset's carrying amount exceeds its recoverable amount. The recoverable amount is the higher of an asset's (or CGU's) fair value less costs to sell and value in use. For the purposes of assessing impairment, assets are grouped at the lowest levels for which there are separately identifiable cash flows (CGUs). Non-financial assets that have been previously impaired are reviewed at each balance sheet date to assess whether there is any indication that the impairment losses recognised in prior periods may no longer exist or may have decreased.

Page 19

 
ROI Media Ltd
 
 
 
Notes to the Financial Statements
For the year ended 31 December 2024

2.Accounting policies (continued)

 
2.12

Valuation of investments

Investments in subsidiaries are measured at cost less accumulated impairment.

 
2.13

Debtors

Short-term debtors are measured at transaction price, less any impairment. Loans receivable are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method, less any impairment.

 
2.14

Cash

Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours. 

 
2.15

Creditors

Short-term creditors are measured at the transaction price. Other financial liabilities, including bank loans, are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method.

 
2.16

Provisions for liabilities

Provisions are recognised when an event has taken place that gives rise to a legal or constructive obligation, a transfer of economic benefits is probable and a reliable estimate can be made.
Provisions are measured as the best estimate of the amount required to settle the obligation, taking into account the related risks and uncertainties.
 
Increases in provisions are generally charged as an expense to profit or loss.

 
2.17

Dividends

Contractual obligations to distribute free cash flow is recorded as a share liability. Distributions paid to equity Shareholders are subsequently deducted from the shares liability. Any payment in excess of the forecasted amount is recognised as an interest charge in the Income Statement.

Page 20

 
ROI Media Ltd
 
 
 
Notes to the Financial Statements
For the year ended 31 December 2024

3.


Judgements in applying accounting policies and key sources of estimation uncertainty

Preparation of the financial statements requires management to make significant judgements and estimates that affect amounts recognised for assets and liabilities at the reporting date and the amount of revenue and expenses incurred during the reporting period. Actual outcomes may differ from these judgements, estimates and assumptions. The judgements, estimates and assumptions that have the most significant effect on the carrying value of assets and liabilities of the Company and Group at 31 December 2024 are discussed below.
Judgements in applying accounting policies:
Share liability
As a result of the distribution policy (see note 15) the company has a contractual obligation to distribute a minimum dividend of either 10% of net profits or 10% of a share investment, commencing 31 December 2026. The liability recorded is based upon the estimated net present value of all expected future payments to its shareholders and is remeasured at each balance sheet date. The amount and timing of future anticipated free cash flows is uncertain and dependant upon performance of the business, directors' as well as external factors and therefore future actual distributions are likely to differ in practice. The discount factor used to calculate the net present value is also subject to estimation.
Investment in subsidiary and related goodwill
The impairment assessment of the Group’s investment in its subsidiary and related goodwill requires the exercise of significant judgement and is subject to material estimation uncertainty. The recoverable amount has been determined using a discounted cash flow model which relies on management’s expectations of future cash generation. This involves judgement in selecting an appropriate discount rate to reflect the risks specific to the subsidiary and the time value of money. It also requires management to assess the forecast growth rates that are applied to projected revenues and profits, together with the perpetuity growth rate used to estimate terminal value. In addition, assumptions are made about the subsidiary’s ability to achieve sustainable levels of future profitability, taking into account anticipated market conditions and the Group’s strategic plans.
Because these inputs are inherently subjective, any change in assumptions regarding the discount rate, growth rates or future profitability could result in a material adjustment to the recoverable amount and, consequently, to the carrying value of the investment.


4.


Employees

The average monthly number of Group employees, including directors, during the year was 10 (2023 -18).
The average monthly number of Company employees, including directors, during the year was 4
 (2023 -12).

Page 21

 
ROI Media Ltd
 
 
 
Notes to the Financial Statements
For the year ended 31 December 2024

5.


Interest payable and similar expenses

2024
2023
£
£



Bank interest payable
626,394
615,268

Loan note interest
306,754
197,770

Amortisation of borrowing costs
65,484
-

Interest of shares liability
127,008
115,462

Preference share interest
182,633
165,679

Unwinding of deferred consideration
-
110,289

Other interest payable
662
2,679

Revaluation of interest free loan
67,488
-

1,376,423
1,207,147


6.


Intangible assets

Group





Patents
Computer software
Goodwill
Total

£
£
£
£



Cost


At 1 January 2024
37,695
579,777
11,375,241
11,992,713


Additions
-
136,390
-
136,390



At 31 December 2024

37,695
716,167
11,375,241
12,129,103



Amortisation


At 1 January 2024
37,695
355,467
2,796,087
3,189,249


Charge for the year
-
224,988
1,137,520
1,362,508


Impairment charge
-
-
1,898,334
1,898,334



At 31 December 2024

37,695
580,455
5,831,941
6,450,091



Net book value



At 31 December 2024
-
135,712
5,543,300
5,679,012



At 31 December 2023
-
224,310
8,579,154
8,803,464


Page 22

 
ROI Media Ltd
 
 
 
Notes to the Financial Statements
For the year ended 31 December 2024
 
           6.Intangible assets (continued)

Company




Computer software

£



Cost


At 1 January 2024
838



At 31 December 2024

838






Net book value



At 31 December 2024
838



At 31 December 2023
838

Page 23

 
ROI Media Ltd
 
 
 
Notes to the Financial Statements
For the year ended 31 December 2024

7.


Tangible fixed assets

Group






Long-term leasehold property
Office equipment
Computer equipment
Total

£
£
£
£



Cost


At 1 January 2024
69,285
10,540
24,675
104,500


Additions
-
-
2,348
2,348



At 31 December 2024

69,285
10,540
27,023
106,848



Depreciation


At 1 January 2024
23,251
10,479
17,340
51,070


Charge for the year on owned assets
16,231
-
8,603
24,834



At 31 December 2024

39,482
10,479
25,943
75,904



Net book value



At 31 December 2024
29,803
61
1,080
30,944



At 31 December 2023
46,034
61
7,335
53,430

Page 24

 
ROI Media Ltd
 
 
 
Notes to the Financial Statements
For the year ended 31 December 2024

           7.Tangible fixed assets (continued)


Company






Office equipment
Computer equipment
Total

£
£
£

Cost


At 1 January 2024
58
352
410



At 31 December 2024

58
352
410






At 31 December 2024

-
-
-



Net book value



At 31 December 2024
58
352
410



At 31 December 2023
58
352
410






Page 25

 
ROI Media Ltd
 
 
 
Notes to the Financial Statements
For the year ended 31 December 2024

8.


Fixed asset investments

Company





Investments in subsidiary companies

£



Cost


At 1 January 2024
7,611,164



At 31 December 2024
7,611,164



Impairment


Impairment for the period
3,167,920



At 31 December 2024

3,167,920


Subsidiary undertakings


The following were subsidiary undertakings of the Company:

Name

Registered office

Class of shares

Holding

Uni Finance ApS
Kristianiagade 1, DK-2100 Copenhagen Ø, Denmark
Ordinary
100%
ROI Media UK Limited
Squire Patton Boggs, No 1 Spinningfields, 1 Hardman Street, Manchester, M3 3EB
Ordinary
100%
Firstborn ApS
c/o BDO Statsautoriseret revisionsaktieselsk
Havneholmen 29, 1. 1561 København V
Denmark
Ordinary
100%
Finansweb AS
Lille Markeveien 18, 5005 Bergen, Norway
Ordinary
100%
Firstborn Group AB
c/o Talenom Järfälla AB 
Järfällavägen 106 Plan 5
177 41 Järfälla
Ordinary
100%

Page 26

 
ROI Media Ltd
 
 
 
Notes to the Financial Statements
For the year ended 31 December 2024

9.


Debtors

Group
Group
Company
Company
2024
2023
2024
2023
£
£
£
£



Trade debtors
281,268
14,521
-
-

Amounts owed by group undertakings
-
-
866,664
2,567,830

Other debtors
127,151
108,694
10,029
6,632

Prepayments and accrued income
254,195
381,796
3,888
4,341

Tax recoverable
9,606
8,306
-
-

672,220
513,317
880,581
2,578,803


 Amounts are unsecured, non-interest bearing, and are repayable on demand.


10.


Cash

Group
Group
Company
Company
2024
2023
2024
2023
£
£
£
£

Cash at bank and in hand
583,508
470,799
7,424
20,024



11.


Creditors: Amounts falling due within one year

Group
Group
Company
Company
2024
2023
2024
2023
£
£
£
£

Bank loans
4,748,544
3,042,411
4,748,544
3,042,411

Trade creditors
539,594
571,860
187,197
138,112

Amounts owed to group undertakings
-
-
171,389
266,230

Corporation tax
17,655
31,649
-
-

Other taxation and social security
71,054
95,778
68,306
71,252

Other creditors
54,839
15,705
49,353
2,171

Accruals and deferred income
564,452
199,667
504,882
154,239

5,996,138
3,957,070
5,729,671
3,674,415


Amounts are unsecured, non-interest bearing, and are repayable on demand.

Page 27

 
ROI Media Ltd
 
 
 
Notes to the Financial Statements
For the year ended 31 December 2024

12.


Creditors: Amounts falling due after more than one year

Group
Group
Company
Company
2024
2023
2024
2023
£
£
£
£

Bank loans
-
2,053,602
-
2,053,602

Other loans
2,518,214
2,086,714
2,518,214
2,086,714

Share capital treated as debt
1,893,313
1,824,044
1,893,313
1,824,044

Share liability
-
1,270,086
-
1,270,086

4,411,527
7,234,446
4,411,527
7,234,446


Share liability
As a result of the agreement in place between the company and its shareholders, the company has a contractual obligation to distribute free cash, the timing of which depends upon certain factors. The liability recorded is based upon projected future dividends to shareholders at each balance sheet date. Any payment in excess of the forecast amount is recognised as an interest charge in the statement of comprehensive income. 
The liability is measured at fair value on entering the agreement and subsequently recorded at amortised cost at each balance sheet date.

Page 28

 
ROI Media Ltd
 
 
 
Notes to the Financial Statements
For the year ended 31 December 2024

13.


Loans


Group
Group
Company
Company
2024
2023
2024
2023
£
£
£
£

Amounts falling due within one year

Bank loans
4,748,544
3,042,411
4,748,544
3,042,411

Amounts falling due 1-2 years

Bank loans
-
617,439
-
617,439

Amounts falling due 2-5 years

Bank loans
-
1,436,163
-
1,436,163

Other loans
2,518,214
2,086,714
2,518,214
2,086,714


2,518,214
3,522,877
2,518,214
3,522,877

Amounts falling due after more than 5 years

7,266,758
7,182,727
7,266,758
7,182,727


Other Loans
In June 2020, the Company entered into an agreement with BGF Investments LP for £500,000 of unsecured fixed rate loans, which carry an interest rate of 10% per annum. These are redeemable in tranches beginning 30 June 2026. In January 2021, the Company entered into an agreement for a further £1,633,333 of unsecured fixed rate loans, under the same terms as above. These loan notes are included within the other loans balance.
An additional facility was provided by  BGF Investments LP during the year for £500,000 of unsecured fixed rate loans, which carry an interest rate of 0% per annum. The loan included a 200% redemption premium. As at 31 December 2024, the amount of redemption premium recognised totalled £80,620. Loan notes have been recognised at amortised cost using the effective interest method. The loan and redemption premium is redeemable in tranches beginning 30 June 2026.
In accordance with FRS 102 Section 25, issue costs totalling £115,119 (2023: £46,619) have been offset against
the loans and are amortised over the duration of the facility, resulting in a net loan balance of £2,518,214 (2023:
£2,086,714)
Bank loans
Bank loans relate to two facilities granted by ThinCats. The facilities are for a total value of £5,750,000.
The loan notes are unsecured and carry an interest rate of 6.75% per annum over the Bank of England base rate. As at 31 December 2024, the Group was in breach of the loan coveants and subsequently shown as due within one year. 

Page 29

 
ROI Media Ltd
 
 
 
Notes to the Financial Statements
For the year ended 31 December 2024

14.


Deferred taxation


Group



2024


£






At beginning of year
(60,078)


Charged to profit or loss
25,972



At end of year
(34,106)

Company


2024






At end of year
-

The provision for deferred taxation is made up as follows:

Group
Group
2024
2023
£
£

Accelerated capital allowances
(34,106)
(60,078)

(34,106)
(60,078)

Page 30

 
ROI Media Ltd
 
 
 
Notes to the Financial Statements
For the year ended 31 December 2024

15.


Reserves

Capital redemption reserve

The capital redemption reserve records the nominal value of shares repurchased by the Company.

Capital contribution reserve

The capital redemption reserve relates to below market interest rate loans provided by the Company's shareholders. Transfers to retained earnings are made over the period to which the underlying loans relate.

Foreign exchange reserve

The foreign exchange reserve represents the foreign exchange movements arising on translation of overseas subsidiaries of the group.

Other reserves

The other reserve represents a shares liability and has no effect on distributable reserves.

Merger Reserve

The merger reserve is the difference between the cost of investment and the acquired net assets.

Profit and loss account

The profit and loss account represents accumulated profits and losses since incorporation, net of dividends paid.

 
Page 31