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Registration number: 12906270

Squid Marketing Limited

Annual Report and Unaudited Financial Statements

for the Year Ended 31 December 2024

 

Squid Marketing Limited

Contents

Balance Sheet

1

Notes to the Unaudited Financial Statements

2 to 7

 

Squid Marketing Limited

(Registration number: 12906270)
Balance Sheet as at 31 December 2024

Note

2024
£

2023
£

Fixed assets

 

Tangible assets

4

2,366

2,717

Current assets

 

Debtors

5

1,988,943

1,056,790

Cash at bank and in hand

 

7

59

 

1,988,950

1,056,849

Creditors: Amounts falling due within one year

6

(1,884,876)

(955,115)

Net current assets

 

104,074

101,734

Total assets less current liabilities

 

106,440

104,451

Provisions for liabilities

(591)

(513)

Net assets

 

105,849

103,938

Capital and reserves

 

Called up share capital

2

2

Retained earnings

105,847

103,936

Shareholders' funds

 

105,849

103,938

For the financial year ending 31 December 2024 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Directors' responsibilities:

The members have not required the company to obtain an audit of its accounts for the year in question in accordance with section 476; and

The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.

These financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime. As permitted by section 444 (5A) of the Companies Act 2006, the directors have not delivered to the registrar a copy of the Profit and Loss Account.

Approved and authorised by the Board on 30 September 2025 and signed on its behalf by:
 

Mr T Sutton
Company secretary and director

   
     
 

Squid Marketing Limited

Notes to the Unaudited Financial Statements for the Year Ended 31 December 2024

1

General information

The company is a private company limited by share capital, incorporated in England and Wales, United Kingdom.

The company was formerly known as Squid People Limited.

The address of its registered office is:
Broomhayes Farm Inmarsh
Seend
Melksham
Wiltshire
SN12 6RX
 

These financial statements were authorised for issue by the Board on 30 September 2025.

2

Accounting policies

Statement of compliance

These financial statements have been prepared in accordance with Financial Reporting Standard 102 Section 1A smaller entities - 'The Financial Reporting Standard applicable in the United Kingdom and Republic of Ireland' and the Companies Act 2006 (as applicable to companies subject to the small companies' regime).

Basis of preparation

These financial statements have been prepared using the historical cost convention except that as disclosed in the accounting policies certain items are shown at fair value.

The financial statements are prepared in sterling, which is the functional and presentational currency of the company, and rounded to the nearest £.

Summary of significant accounting policies and key accounting estimates

The principal accounting policies applied in the preparation of these financial statements are set out below. These policies have been consistently applied to all the years presented, unless otherwise stated.

Going concern

The directors have assessed the company's ability to continue as a going concern and have not identified any material uncertainties that cast doubt over the ability of the company to continue as a going concern.

The company is reliant on support from its ultimate parent company, Empowering Technology Limited, who has confirmed in writing that it will provide the company with financial resources to continue as a going concern. The directors therefore continue to adopt the going concern basis of accounting in preparing these financial statements.

 

Squid Marketing Limited

Notes to the Unaudited Financial Statements for the Year Ended 31 December 2024

Revenue recognition

Revenue comprises the fair value of the consideration received or receivable for the sale of goods and for the provision of services in the ordinary course of the company’s activities. Revenue is shown net of sales/value added tax, returns, rebates and discounts.

The company recognises revenue for the sale of goods when all the following conditions are satisfied:
a) the significant risks and rewards of ownership have been transferred to the buyer;
b) the group retains no continuing involvement or control over the goods;
c) the amount of revenue can be reliably measured;
d) it is probable that future economic benefits will flow to the company; and
e) specific criteria have been met for each of the groups activities.

The company recognises revenue from the provision of services in the period in which the services are provided in accordance with the stage of completion of the contract when all of the following conditions are satisfied:
a) the amount of revenue can be reliably measured;
b) it is probable that future economic benefit will flow to the company;
c) the stage of completion of the contract at the end of the reporting period can be reliably measured; and
d) the costs incurred and the costs to complete the contract can be reliably measured.
 

Government grants

Government grants are recognised when it is reasonable to expect that the grants will be received
and that all related conditions will be met, usually on submission of a valid claim or payment.

Government grants in respect of capital expenditure are credited to a deferred income account and
are released to profit over the expected useful lives of the relevant assets by equal annual
instalments.
Grants of a revenue nature are credited to income so as to match them with the expenditure to which
they relate.

Finance costs

Finance costs are charged to profit or loss over the term of the debt using the effective interest method so that the amount charged is at a constant rate on the carrying amount. Issue costs are initially recognised as a reduction in the proceeds of the associated capital instrument.

Tax

The tax expense for the period comprises current and deferred tax. Tax is recognised in profit or loss, except that a change attributable to an item of income or expense recognised as other comprehensive income is also recognised directly in other comprehensive income.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the company operates and generates taxable income.

 

Squid Marketing Limited

Notes to the Unaudited Financial Statements for the Year Ended 31 December 2024

Deferred tax is recognised in respect of all timing differences between taxable profits and profits reported in the financial statements.

Unrelieved tax losses and other deferred tax assets are recognised when it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Deferred tax is measured using the tax rates and laws that have been enacted or substantively enacted by the reporting date and that are expected to apply to the reversal of the timing difference.

Tangible assets

Tangible assets are stated in the Balance Sheet at cost, less any subsequent accumulated depreciation and subsequent accumulated impairment losses.

The cost of tangible assets includes directly attributable incremental costs incurred in their acquisition and installation.

 

Squid Marketing Limited

Notes to the Unaudited Financial Statements for the Year Ended 31 December 2024

Depreciation

Depreciation is charged so as to write off the cost of assets, other than land and properties under construction over their estimated useful lives, as follows:

Asset class

Depreciation method and rate

Computer equipment

33% Straight line

Cash and cash equivalents

Cash and cash equivalents comprise cash on hand and call deposits, and other short-term highly liquid investments that are readily convertible to a known amount of cash and are subject to an insignificant risk of change in value.

Debtors

Trade debtors are amounts due from customers for merchandise sold or services performed in the ordinary course of business.

Trade debtors are recognised initially at the transaction price. They are subsequently measured at amortised cost using the effective interest method, less provision for impairment. A provision for the impairment of trade debtors is established when there is objective evidence that the company will not be able to collect all amounts due according to the original terms of the receivables.

Creditors

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Trade creditors are classified as current liabilities if the company does not have an unconditional right, at the end of the reporting period, to defer settlement of the creditor for at least twelve months after the reporting date. If there is an unconditional right to defer settlement for at least twelve months after the reporting date, they are presented as non-current liabilities.

Trade creditors are recognised initially at the transaction price and subsequently measured at amortised cost using the effective interest method.

Provisions for liabilities

Provisions are recognised when an event has taken place that gives rise to a legal or constructive obligation, a transfer of economic benefits is probable and a reliable estimate can be made.

Provisions are measured as the best estimate of the amount required to settle the obligation, taking into account the related risks and uncertainties.

Increases in provisions are generally charged as an expense to profit or loss.

Share capital

Ordinary shares are classified as equity. Equity instruments are measured at the fair value of the cash or other resources received or receivable, net of the direct costs of issuing the equity instruments. If payment is deferred and the time value of money is material, the initial measurement is on a present value basis.

 

Squid Marketing Limited

Notes to the Unaudited Financial Statements for the Year Ended 31 December 2024

Share capital

Dividends and other distributions to the equity holders of the company are recognised as a liability in the statement of changes in equity in the period in which the dividend and other distributions are approved by the shareholders.

Ordinary shares are classified as equity. Equity instruments are measured at the fair value of the cash or other resources received or receivable, net of the direct costs of issuing the equity instruments. If payment is deferred and the time value of money is material, the initial measurement is on a present value basis.

Defined contribution pension obligation

A defined contribution plan is a pension plan under which fixed contributions are paid into a pension fund and the company has no legal or constructive obligation to pay further contributions even if the fund does not hold sufficient assets to pay all employees the benefits relating to employee service in the current and prior periods.

Contributions to defined contribution plans are recognised as employee benefit expense when they are due. If contribution payments exceed the contribution due for service, the excess is recognised as a prepayment.

3

Staff numbers

The average number of persons employed by the company (including directors) during the year was 10 (2023 - 9).

4

Tangible assets

Furniture, fittings and equipment
£

Computer equipment
£

Total
£

Cost or valuation

At 1 January 2024

-

7,419

7,419

Additions

2,127

631

2,758

Disposals

-

(3,372)

(3,372)

At 31 December 2024

2,127

4,678

6,805

Depreciation

At 1 January 2024

-

4,702

4,702

Charge for the year

425

2,028

2,453

Eliminated on disposal

-

(2,716)

(2,716)

At 31 December 2024

425

4,014

4,439

Carrying amount

At 31 December 2024

1,702

664

2,366

At 31 December 2023

-

2,717

2,717

 

Squid Marketing Limited

Notes to the Unaudited Financial Statements for the Year Ended 31 December 2024

5

Debtors

2024
£

2023
£

Amounts owed by related parties

1,987,520

1,056,790

Other debtors

1,423

-

1,988,943

1,056,790

6

Creditors

Due within one year

2024
£

2023
£

Trade creditors

4,102

8,644

Amounts due to related parties

1,844,149

930,126

Social security and other taxes

34,082

15,681

Other creditors

1,043

664

Accruals

1,500

-

1,884,876

955,115

7

Financial commitments, guarantees and contingencies

Amounts not provided for in the balance sheet

The total amount of financial commitments not included in the balance sheet is £4,430 (2023 - £Nil). The company has entered a lease agreement with a 3 month termination clause. The total amount committed is £4,430.

8

Parent and ultimate parent undertaking

The company's immediate parent is Empowering Tech Limited, incorporated in England and Wales.

  These financial statements are available upon request from Broomhayes Farm Inmarsh, Seend, Melksham, Wiltshire, United Kingdom, SN12 6RX.