Registration number: 13626572

Cereals Fruit Focus (UK) Limited

Contents

Company Information	1
Balance Sheet	2
Notes to the Unaudited Financial Statements	3 to 8

Cereals Fruit Focus (UK) Limited

Company Information

Directors

Ms Allison McEntyre Mr Jonathan Backhouse Jacqueline Jones

Registered office

8th Floor 1 Southampton Street London WC2R 0LR

Accountants

Charter Tax Consulting Limited 8th Floor 1 Southampton Street London WC2R 0LR

Cereals Fruit Focus (UK) Limited

(Registration number: 13626572)
Balance Sheet as at 30 September 2024

	Note	2024 £	2023 £
Fixed assets
Intangible assets	4	14,341	6,945
Tangible assets	5	22,685	29,861
		37,026	36,806
Current assets
Debtors	6	519,793	812,430
Cash at bank and in hand		221,596	297,949
		741,389	1,110,379
Creditors: Amounts falling due within one year	7	(1,185,567)	(1,493,911)
Net current liabilities		(444,178)	(383,532)
Net liabilities		(407,152)	(346,726)
Capital and reserves
Called up share capital	8	1	1
Retained earnings		(407,153)	(346,727)
Shareholders' deficit		(407,152)	(346,726)

For the financial year ending 30 September 2024 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Directors' responsibilities:

•	The members have not required the company to obtain an audit of its accounts for the year in question in accordance with section 476; and
•	The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.

These financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime. As permitted by section 444 (5A) of the Companies Act 2006, the director has not delivered to the registrar a copy of the Profit and Loss Account.

Approved and authorised by the Board on 29 September 2025 and signed on its behalf by:
 

Ms Allison McEntyre Director

Cereals Fruit Focus (UK) Limited

Notes to the Unaudited Financial Statements for the Year Ended 30 September 2024

1	General information

The company is a private company limited by share capital, incorporated in England and Wales.

The address of its registered office is:
8th Floor
1 Southampton Street
London
WC2R 0LR
U.K.

These financial statements were authorised for issue by the Board on 29 September 2025.

2	Accounting policies

Summary of significant accounting policies and key accounting estimates

The principal accounting policies applied in the preparation of these financial statements are set out below. These policies have been consistently applied to all the years presented, unless otherwise stated.

Statement of compliance

These financial statements have been prepared in accordance with Financial Reporting Standard 102 Section 1A smaller entities - 'The Financial Reporting Standard applicable in the United Kingdom and Republic of Ireland' and the Companies Act 2006 (as applicable to companies subject to the small companies' regime).

Basis of preparation

These financial statements have been prepared using the historical cost convention except that as disclosed in the accounting policies certain items are shown at fair value.

Revenue recognition

Turnover comprises the fair value of the consideration received or receivable for the sale services in the ordinary course of the company’s activities. Turnover is shown net of sales/value added tax, returns, rebates and discounts.

The company recognises revenue when:
The amount of revenue can be reliably measured;
it is probable that future economic benefits will flow to the entity;
and specific criteria have been met for each of the company's activities.

Foreign currency transactions and balances

Transactions in foreign currencies are initially recorded at the functional currency rate prevailing at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies are retranslated into the respective functional currency of the entity at the rates prevailing on the reporting period date. Non-monetary items carried at fair value that are denominated in foreign currencies are retranslated at the rate on the date when the fair value is re-measured.

Non-monetary items measured in terms of historical cost in a foreign currency are not retranslated.

Cereals Fruit Focus (UK) Limited

Notes to the Unaudited Financial Statements for the Year Ended 30 September 2024

Tangible assets

Tangible assets are stated in the balance sheet at cost, less any subsequent accumulated depreciation and subsequent accumulated impairment losses.

The cost of tangible assets includes directly attributable incremental costs incurred in their acquisition and installation.

Depreciation

Depreciation is charged so as to write off the cost of assets, other than land and properties under construction over their estimated useful lives, as follows:

Asset class	Depreciation method and rate
Plant and machinery	25% reducing balance
Motor vehicles	25% reducing balance
IT equipment	33% straight line

Intangible assets

Intangible assets are stated in the balance sheet at cost, less any subsequent accumulated amortisation and subsequent accumulated impairment losses.

The cost of intangible assets includes directly attributable costs incurred in their acquisition.

Amortisation

Amortisation is provided on intangible assets so as to write off the cost, less any estimated residual value, over their useful life as follows:

Asset class	Amortisation method and rate
Other intangible asset	Straight line over 10 years

Cash and cash equivalents

Cash and cash equivalents comprise cash on hand and call deposits, and other short-term highly liquid investments that are readily convertible to a known amount of cash and are subject to an insignificant risk of change in value.

Trade debtors

Trade debtors are amounts due from customers for services performed in the ordinary course of business.

Trade debtors are recognised initially at the transaction price. They are subsequently measured at amortised cost using the effective interest method, less provision for impairment. A provision for the impairment of trade debtors is established when there is objective evidence that the company will not be able to collect all amounts due according to the original terms of the receivables.

Cereals Fruit Focus (UK) Limited

Notes to the Unaudited Financial Statements for the Year Ended 30 September 2024

Trade creditors

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Accounts payable are classified as current liabilities if the company does not have an unconditional right, at the end of the reporting period, to defer settlement of the creditor for at least twelve months after the reporting date. If there is an unconditional right to defer settlement for at least twelve months after the reporting date, they are presented as non-current liabilities.

Trade creditors are recognised initially at the transaction price and subsequently measured at amortised cost using the effective interest method.

Share capital

Ordinary shares are classified as equity. Equity instruments are measured at the fair value of the cash or other resources received or receivable, net of the direct costs of issuing the equity instruments. If payment is deferred and the time value of money is material, the initial measurement is on a present value basis.

Defined contribution pension obligation

A defined contribution plan is a pension plan under which fixed contributions are paid into a pension fund and the company has no legal or constructive obligation to pay further contributions even if the fund does not hold sufficient assets to pay all employees the benefits relating to employee service in the current and prior periods.

Contributions to defined contribution plans are recognised as employee benefit expense when they are due. If contribution payments exceed the contribution due for service, the excess is recognised as a prepayment.

3	Staff numbers

The average number of persons employed by the company (including directors) during the year, was 3 (2023 - 3).

Cereals Fruit Focus (UK) Limited

Notes to the Unaudited Financial Statements for the Year Ended 30 September 2024

4	Intangible assets

	Other intangible assets  £	Total £
Cost or valuation
At 1 October 2023	7,717	7,717
Additions acquired separately	9,075	9,075
At 30 September 2024	16,792	16,792
Amortisation
At 1 October 2023	772	772
Amortisation charge	1,679	1,679
At 30 September 2024	2,451	2,451
Carrying amount
At 30 September 2024	14,341	14,341
At 30 September 2023	6,945	6,945

The company acquired assets from Comexposium Cereals Ltd on 7 January 2022. The acquisition price agreed was deferred contingent consideration entirely based on the direct performance of the company at each event. The end date is 6th year anniversary of the date of the agreement. In the year 30 September 2024, the performance indicator was met and it resulted in the company owing money. It should be noted, the seller holds a debenture in relation to this transaction as shown at Companies House.

Cereals Fruit Focus (UK) Limited

Notes to the Unaudited Financial Statements for the Year Ended 30 September 2024

5	Tangible assets

	Furniture, fittings and equipment  £	Motor vehicles  £	Total £
Cost or valuation
At 1 October 2023	21,909	29,389	51,298
Additions	397	-	397
At 30 September 2024	22,306	29,389	51,695
Depreciation
At 1 October 2023	9,517	11,920	21,437
Charge for the year	3,206	4,367	7,573
At 30 September 2024	12,723	16,287	29,010
Carrying amount
At 30 September 2024	9,583	13,102	22,685
At 30 September 2023	12,392	17,469	29,861

6

Debtors

Current	Note	2024 £	2023 £
Trade debtors		488,882	581,581
Amounts owed by related parties		1,689	1,689
Prepayments		29,222	59,982
Other debtors		-	169,178
		519,793	812,430

Cereals Fruit Focus (UK) Limited

Notes to the Unaudited Financial Statements for the Year Ended 30 September 2024

7

Creditors

Creditors: amounts falling due within one year

	2024 £	2023 £
Due within one year
Trade creditors	184,627	209,715
Taxation and social security	86,640	133,260
Accruals and deferred income	866,459	1,077,185
Other creditors	47,841	73,751
	1,185,567	1,493,911

8	Share capital

Allotted, called up and fully paid shares

	2024		2023
	No.	£	No.	£
Ordinary shares of £1 each	1	1	1	1

9	Parent and ultimate parent undertaking

The ultimate controlling party is Ms Allison McEntyre.