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NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 30 SEPTEMBER 2024
The company is a private company, limited by shares and registered in England and Wales, registration number 15177851. The registered office address is Elsley Court, 20-22 Great Titchfield Street, London, W1W 8BE. The trading office address is Davro House Granites Farm, Granites Chase, Southend Road, Billericay, Essex, CM11 2UQ.
The company was incorporated on 30 September 2023 and commenced trading on the same date.
On 22 April 2025 the company changed its registered office address from Davro House Granites Farm, Granites Chase, Southend Road, Billericay, Essex, CM11 2UQ to Elsley Court, 20-22 Great Titchfield Street, London, W1W 8BE.
The principal activity of the company is to operate as an advertising agent.
2.Accounting policies
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Basis of preparation of financial statements
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The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with Section 1A of Financial Reporting Standard 102, 'The Financial Reporting Standard applicable in the UK and the Republic of Ireland' and the requirements of the Companies Act 2006. The disclosure requirements of Section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view.
The company's functional and presentational currency is pound sterling.
The following principal accounting policies have been applied:
The financial statements have been prepared on a going concern basis as the director has confirmed that he will continue to provide necessary funding in order for the company to maintain operations and meet liabilities in full for at least the next 12 months. On this basis, the director is satisfied that the financial statements should be prepared on a going concern basis.
Turnover from advertising activities is recognised to the extent that it is probable that the economic benefits will flow to the company and the turnover can be reliably measured. Turnover from advertising activities is measured as the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes.
Finance costs are charged to profit or loss over the term of the debt using the effective interest method so that the amount charged is at a constant rate on the carrying amount. Issue costs are initially recognised as a reduction in the proceeds of the associated capital instrument.
Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.
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