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Registered number:
FOR THE YEAR ENDED 31 DECEMBER 2024
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LITTLE LION HOLDINGS LTD
COMPANY INFORMATION
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LITTLE LION HOLDINGS LTD
CONTENTS
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LITTLE LION HOLDINGS LTD
GROUP STRATEGIC REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024
The directors present their Group Strategic Report together with the audited financial statements for the year ended 31 December 2024.
Key objectives for 2024 were to drive sales to record breaking levels and enact operational efficiencies to manage costs. Collectively this placed the business in a strong position to fundraise and grow during 2025.
* The company acquired The Ents Inc Group during Q2 2024. The above table illustrates full year performance across the new consolidated group, differing to the financial statements that follow which show The Ents Inc Group being consolidated from date of acquisition. Group turnover increased by 20% to £11.66m (2023: £9.72m) while EBITDA increased by 12% to £2.24m (2023: £2.02m) The year on year profit increase was driven by revenue growth, partially offset by inflationary cost pressures. Revenue primarily grew through the full year impact of Arcade Arena, which opened in September 2023. Our established Crystal Maze attractions also experienced revenue growth by widening our demographic appeal and realising the sales conversion benefits of transitioning to a bespoke online ticketing platform from Q4.
The Company’s principal business risks are consumer and business confidence due to economic sentiment. The impact of general cost inflation has driven consumers to behave in a more considered manner when spending on leisure. The Government Budget announced in 2024 and enacted in April 2025 has markedly increased staff costs for all businesses, but SMEs in particular. This has impacted smaller group corporate sales demand and dented confidence in general.
In terms of new openings, there is a further risk of being unable to identify structurally appropriate sites to launch new attractions. The Company’s principal financial risk is operating cash flow imbalance due to the above factors. The Directors do not consider liquidity or currency risks to be of significance.
The Company considers its key performance indicators to be:
• EBITDA margin growth • Consumer revenue per cap • Corporate revenue mix growth • ROIC
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LITTLE LION HOLDINGS LTD
GROUP STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
This report was approved by the board on 29 September 2025 and signed on its behalf.
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LITTLE LION HOLDINGS LTD
DIRECTORS' REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024
The directors present their report and the financial statements for the year ended 31 December 2024.
The directors are responsible for preparing the Group Strategic Report, the Directors' Report and the consolidated financial statements in accordance with applicable law and regulations.
In preparing these financial statements, the directors are required to:
∙select suitable accounting policies for the Group's financial statements and then apply them consistently;
∙make judgments and accounting estimates that are reasonable and prudent;
∙prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Group will continue in business.
The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company's transactions and disclose with reasonable accuracy at any time the financial position of the Company and the Group and to enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the Company and the Group and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.
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LITTLE LION HOLDINGS LTD
DIRECTORS' REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
The loss for the year, after taxation, amounted to £2,497,393 (2023 - profit £243,414).
* The company acquired The Ents Inc Group during Q2 2024. The above table illustrates full year performance across the new consolidated group ** The company wrote off in full £2.91m of debt relating to a former Group entity which was de-merged during 2023. Dividends paid during the year amounted to £Nil (2023: £Nil). The directors do not recommend the payment of a final dividend. 2024 encapsulated another remarkable year for the Little Lion Group. The Group has continued to evolve and thrive in a dynamic marketplace, driven by unwavering commitment to operational excellence, innovation and delivering exceptional value for the entertainment provided to clients. Little Lion delivered its strongest financial performance since its conception and secured the foundations for accelerated expansion, including 12% EBITDA growth. The completion of the acquisition of The Ents Inc brought significant synergies and was fundamental to the development of the Company’s growth strategy. The addition of Arcade Arena attractions, with their portfolio of gaming brands such a Chaos Karts, PAC-MAN and more to come, have created a cutting-edge conduit to low Cap Ex, low Op Ex sites, which are highly profitable and can be rolled out quickly. Meanwhile the original immersive attractions, The Crystal Maze Experiences, continue to go from strength to strength, with YOY growth in top line revenue, as they drive into a 10th anniversary year in 2025/26. A 10-year rights extension and addition of worldwide options for this brand were also secured in 2024.
The directors who served during the year were:
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LITTLE LION HOLDINGS LTD
DIRECTORS' REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
In 2025, the Group secured a substantial new funding package from a commercial bank to support expansion plans and the development of new content for the Arcade Arena platform.
The Company has identified 4 key pillars for future growth; 1) Own & Operate The Group remains focused on pursuing high-growth opportunities through owned and operated venues, offering full control and leveraging its expertise for optimal performance. Key areas of focus include expanding the UK estate, evaluating opportunities in North America, and exploring selective growth in Europe where conditions are favourable. 2) Game Development Arcade Arena’s adaptable content provides a strong competitive advantage, enabling sustained consumer engagement and long-term market relevance. Key initiatives include launching innovative new content with global partners, expanding international reach through new franchise agreements, and the successful rebranding of venues under the Arcade Arena platform. These advancements will solidify Arcade Arena’s position as a market leader in innovative and sustainable entertainment experiences. 3) Franchises The franchising model continues to deliver strong financial returns and global brand reach, complementing the Group’s owned operations. Building on past success, the Group will expand its international franchising activities, with dedicated resource now focused on generating new partnerships across key global markets. Arcade Arena will be the lead brand, supported by other established titles. 4) Optimising Existing Estate The Group’s established brands remain central to profitability and will continue to generate strong cash flow. Long-term brand partnerships have been secured on favourable terms, ensuring continued strength of the existing portfolio. The Group is committed to reinvesting in flagship venues, optimising operations, and working with key stakeholders to sustain the success of its estate. Qualifying third party indemnity provisions As permitted by the Articles of Association, the directors have the benefit of an indemnity which is a qualifying third-party indemnity provision as defined by section 234 of the Companies Act 2006. The indemnity was in force throughout the last financial year and is currently in force.
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LITTLE LION HOLDINGS LTD
DIRECTORS' REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
There have been no significant events affecting the Group since the year end.
The auditors, Harris & Trotter LLP, will be proposed for reappointment in accordance with section 485 of the Companies Act 2006.
This report was approved by the board on
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LITTLE LION HOLDINGS LTD
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF LITTLE LION HOLDINGS LTD
We have audited the financial statements of Little Lion Holdings Ltd (the 'parent Company') and its subsidiaries (the 'Group') for the year ended 31 December 2024, which comprise the Consolidated Statement of Comprehensive Income, the Consolidated Balance Sheet, the Company Balance Sheet, the Consolidated Statement of Cash Flows, the Consolidated Statement of Changes in Equity, the Company Statement of Changes in Equity and the related notes, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Group's or the parent Company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.
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LITTLE LION HOLDINGS LTD
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF LITTLE LION HOLDINGS LTD (CONTINUED)
The other information comprises the information included in the Annual Report other than the financial statements and our Auditors' Report thereon. The directors are responsible for the other information contained within the Annual Report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.
We have nothing to report in this regard.
In our opinion, based on the work undertaken in the course of the audit:
∙the information given in the Group Strategic Report and the Directors' Report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
∙the Group Strategic Report and the Directors' Report have been prepared in accordance with applicable legal requirements.
In the light of the knowledge and understanding of the Group and the parent Company and its environment obtained in the course of the audit, we have not identified material misstatements in the Group Strategic Report or the Directors' Report.
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LITTLE LION HOLDINGS LTD
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF LITTLE LION HOLDINGS LTD (CONTINUED)
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an Auditors' Report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these Group financial statements.
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:
The objectives of our audit are to identify and assess the risks of material misstatement of the financial statements due to fraud or error; to obtain sufficient appropriate audit evidence regarding the assessed risks of material misstatement due to fraud or error; and to respond appropriately to those risks. Owing to the inherent limitations of an audit, there is an unavoidable risk that material misstatements in the financial statements may not be detected, even though the audit is properly planned and performed in accordance with the ISAs (UK). In identifying and assessing risks of material misstatement in respect of irregularities, including fraud and non-compliance with laws and regulations, our procedures included the following: • We obtained an understanding of the legal and regulatory frameworks applicable to the Company and the industry in which it operates. We determined that the following laws and regulations were most significant: FRS 102 and the Companies Act 2006. • We obtained an understanding of how the Company is complying with those legal and regulatory frameworks by making enquiries of management. • We challenged assumptions and judgments made by management in its significant accounting estimates. We did not identify any key audit matters relating to irregularities, including fraud.
A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our Auditors' Report.
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LITTLE LION HOLDINGS LTD
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF LITTLE LION HOLDINGS LTD (CONTINUED)
This report is made solely to the Company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the Company's members those matters we are required to state to them in an Auditors' Report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Company and the Company's members, as a body, for our audit work, for this report, or for the opinions we have formed.
for and on behalf of
101 New Cavendish Street
1st Floor South
W1W 6XH
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LITTLE LION HOLDINGS LTD
CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 DECEMBER 2024
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LITTLE LION HOLDINGS LTD
REGISTERED NUMBER: 15300712
CONSOLIDATED BALANCE SHEET
AS AT 31 DECEMBER 2024
The financial statements were approved and authorised for issue by the board and were signed on its behalf on 29 September 2025.
The notes on pages 19 to 35 form part of these financial statements.
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LITTLE LION HOLDINGS LTD
REGISTERED NUMBER: 15300712
COMPANY BALANCE SHEET
AS AT 31 DECEMBER 2024
The financial statements were approved and authorised for issue by the board and were signed on its behalf on
The notes on pages 19 to 35 form part of these financial statements.
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