| As at 31 December 2024, the company has recognised intangible assets totalling £260,000, representing the value of non-physical assets that contribute to the business’s brand strength, customer engagement, and market presence. These assets have been valued using a combination of cost-based and income-based approaches, as outlined below:
The company holds a registered trademark (UK00003695051), valued at £1,250 based on the direct costs incurred for registration and associated legal and marketing expenses.
The business maintains an active email list comprising 80,659 subscribers. Based on a conversion rate of 5% and an estimated annual revenue of £17 per subscriber, the potential annual revenue attributable to the list is £68,560.15. Applying a revenue multiple of 3x, the intangible asset value of the email list is estimated at £205,680.45.
The company’s Instagram account has 55,600 followers, with an estimated engagement rate of 3% and average annual revenue per follower of £17. This results in potential annual revenue of £28,356, and applying a 3x revenue multiple, the intangible asset value of the social media following is estimated at £85,068.
Goodwill has not been separately quantified in this valuation but is considered to be reflected in the overall brand value and customer engagement metrics. It includes factors such as customer loyalty, supplier relationships, and brand reputation.
There were no changes to the revaluation reserve during the current financial year. The valuation remains consistent with the prior year and is subject to periodic review based on changes in engagement, conversion rates, or market conditions. |