Company No: 01745582 (England and Wales)

Contents

• Company Information
• Accountants' Report
• Balance Sheet
• Notes to the Financial Statements

Directors	D M Bond
	R Earl

Registered office	Unit B
	Enterprise House
	Waldeck Road
	Maidenhead
	SL6 8BR
	United Kingdom

Company number

01745582 (England and Wales)

Accountant	Kreston Reeves LLP
	Springfield House
	Springfield Road
	Horsham
	West Sussex
	RH12 2RG

In order to assist you to fulfil your duties under the Companies Act 2006, we have prepared for your approval the financial statements of Total Direct Limited for the financial year ended 31 March 2025 which comprise the Balance Sheet and the related notes 1 to 11 from the Company’s accounting records and from information and explanations you have given us.

As a practising member firm of the Institute of Chartered Accountants in England and Wales (ICAEW), we are subject to its ethical and other professional requirements which are detailed at www.icaew.com/regulation.

It is your duty to ensure that Total Direct Limited has kept adequate accounting records and to prepare statutory financial statements that give a true and fair view of the assets, liabilities, financial position and profit of Total Direct Limited. You consider that Total Direct Limited is exempt from the statutory audit requirement for the financial year.

We have not been instructed to carry out an audit or a review of the financial statements of Total Direct Limited. For this reason, we have not verified the accuracy or completeness of the accounting records or information and explanations you have given to us and we do not, therefore, express any opinion on the statutory financial statements.

This report is made solely to the Board of Directors of Total Direct Limited, as a body, in accordance with the terms of our engagement letter dated 17 July 2023. Our work has been undertaken solely to prepare for your approval the financial statements of Total Direct Limited and state those matters that we have agreed to state to the Board of Directors of Total Direct Limited, as a body, in this report in accordance with ICAEW Technical Release 07/16 AAF. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than Total Direct Limited and its Board of Directors as a body for our work or for this report.

Kreston Reeves LLP
Chartered Accountants

Springfield House
Springfield Road
Horsham
West Sussex
RH12 2RG

08 October 2025

	Note	2025		2024
		£		£
Fixed assets
Tangible assets	3	35,440		35,733
		35,440		35,733
Current assets
Stocks		2,262		0
Debtors	4	302,897		220,394
Cash at bank and in hand		136,337		205,396
		441,496		425,790
Creditors: amounts falling due within one year	5	( 256,656)		( 254,293)
Net current assets		184,840		171,497
Total assets less current liabilities		220,280		207,230
Creditors: amounts falling due after more than one year	6	( 5,000)		( 15,000)
Provision for liabilities	7	( 8,860)		( 8,933)
Net assets		206,420		183,297
Capital and reserves
Called-up share capital		5,000		5,000
Capital redemption reserve		5,000		5,000
Profit and loss account		196,420		173,297
Total shareholder's funds		206,420		183,297

For the financial year ending 31 March 2025 the Company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Directors' responsibilities:

• The member has not required the Company to obtain an audit of its financial statements for the financial year in accordance with section 476;
• The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of financial statements; and
• These financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime and a copy of the Profit and Loss Account has not been delivered.

The financial statements of Total Direct Limited (registered number: 01745582) were approved and authorised for issue by the Board of Directors on 08 October 2025. They were signed on its behalf by:

R Earl Director

1. Accounting policies

The principal accounting policies are summarised below. They have all been applied consistently throughout the financial year and to the preceding financial year, unless otherwise stated.

General information and basis of accounting

Total Direct Limited (the Company) is a private company, limited by shares, incorporated in the United Kingdom under the Companies Act 2006 and is registered in England and Wales. The address of the Company's registered office is Unit B, Enterprise House, Waldeck Road, Maidenhead, SL6 8BR, United Kingdom.

The financial statements have been prepared under the historical cost convention, modified to include the revaluation of freehold properties and to include investment properties and certain items at fair value, and in accordance with Section 1A of Financial Reporting Standard 102 (FRS 102) ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland’ issued by the Financial Reporting Council and the requirements of the Companies Act 2006 as applicable to companies subject to the small companies regime.

The financial statements are presented in pounds sterling which is the functional currency of the Company and rounded to the nearest £1.

Turnover

Turnover is recognised at the fair value of the consideration received or receivable for goods and services provided in the normal course of business, and is shown net of VAT and other sales related taxes. The fair value of consideration takes into account trade discounts, settlement discounts and volume rebates.

Turnover is recognised when the significant risks and rewards are considered to have been transferred to the customer.

Interest income

Interest income is recognised when it is probable that the economic benefits will flow to the Company and the amount of revenue can be measured reliably. Interest income is accrued on a time basis, by reference to the principal outstanding at the effective interest rate applicable, which is the rate that exactly discounts estimated future cash receipts through the expected life of the financial asset to that asset's net carrying amount on initial recognition.

Employee benefits

Defined contribution schemes
The Company operates a defined contribution scheme. The amount charged to the Profit and Loss Account in respect of pension costs and other post-retirement benefits is the contributions payable in the financial year. Differences between contributions payable in the financial year and contributions actually paid are included as either accruals or prepayments in the Balance Sheet.

Finance costs

Finance costs are charged to the Profit and Loss Account over the term of the debt using the effective interest method so the amount charged is at a constant rate on the carrying amount. Issue costs are initially recognised as a reduction in the proceeds of the associated capital instrument.

Taxation

Current tax
Current tax is provided at amounts expected to be paid (or recoverable) using the tax rates and laws that have been enacted or substantively enacted at the Balance Sheet date.

Deferred tax
Deferred tax arises as a result of including items of income and expenditure in taxation computations in periods different from those in which they are included in the Company's financial statements. Deferred tax is provided in full on timing differences which result in an obligation to pay more or less tax at a future date, at the average tax rates that are expected to apply when the timing differences reverse, based on current tax rates and laws. Deferred tax assets and liabilities are not discounted.

The carrying amount of deferred tax assets are reviewed at each reporting date and a valuation allowance is set up against deferred tax assets so that the net carrying amount equals the highest amount that is more likely than not to be recovered based on current or future taxable profit.

Tangible fixed assets

Tangible fixed assets are stated at cost or valuation, net of depreciation and any provision for impairment. Depreciation is provided on all tangible fixed assets, other than investment property and freehold land, at rates calculated to write off the cost or valuation, less estimated residual value, of each asset on a straight-line or reducing balance basis over its expected useful life, as follows:

Land and buildings	depreciated over the life of the lease
Plant and machinery	20 % reducing balance
Office equipment	40 % reducing balance

Residual value represents the estimated amount which would currently be obtained from disposal of an asset, after deducting estimated costs of disposal, if the asset were already of the age and in the condition expected at the end of its useful life.

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is credited or charged to profit or loss.

Stocks

Stocks are stated at the lower of cost and estimated selling price less costs to sell, which is equivalent to the net realisable value. Cost is based on the cost of materials purchased and is calculated using the FIFO (first-in, first-out) method. Provision is made for obsolete, slow-moving or defective items where appropriate.

At each reporting date, an assessment is made for impairment. Any excess of the carrying amount of stocks over its estimated selling price less costs to complete and sell is recognised as an impairment loss in profit or loss. Reversals of impairment losses are also recognised in profit or loss.

Trade and other debtors

Trade and other debtors are initially recognised at fair value and thereafter stated at amortised cost using the effective interest method less impairment losses for bad and doubtful debts, except where the effect of discounting would be immaterial. In such cases the receivables are stated at cost less impairment losses for bad and doubtful debts.

Cash and cash equivalents

Cash and cash equivalents are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in creditors: amounts falling due within one year.

Trade and other creditors

Trade and other creditors are initially recognised at fair value and thereafter stated at amortised cost using the effective interest rate method, unless the effect of discounting would be immaterial, in which case they are stated at cost.

Financial instruments

Financial assets and financial liabilities are recognised when the Company becomes a party to the contractual provisions of the instrument.

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the Company after deducting all of its liabilities.

Financial assets and liabilities are only offset in the Balance Sheet when, and only when there exists a legally enforceable right to set off the recognised amounts and the Company intends either to settle on a net basis, or to realise the asset and settle the liability simultaneously.

Basic financial assets
Basic financial assets, which include debtors and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised.

Financial assets are derecognised when and only when the contractual rights to the cash flows from the financial asset expire or are settled, or the Company transfers to another party substantially all of the risks and rewards of ownership of the financial asset, or the Company, despite having retained some, but not all, significant risks and rewards of ownership, has transferred control of the asset to another party.

Basic financial liabilities
Basic financial liabilities, including creditors, bank loans, loans from fellow group companies and preference shares that are classified as debt, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised.

Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method.

Financial liabilities are derecognised when the company’s contractual obligations expire or are discharged or cancelled.

Ordinary share capital

The ordinary share capital of the Company is presented as equity.

Dividends

Equity dividends are recognised when they become legally payable. Interim equity dividends are recognised when paid. Final equity dividends are recognised when approved by the shareholders at an annual general meeting.

2. Employees

	2025		2024
	Number		Number
Monthly average number of persons employed by the Company during the year, including directors	3		4

3. Tangible assets

	Land and buildings		Plant and machinery		Office equipment		Total
	£		£		£		£
Cost
At 01 April 2024	23,671		30,651		7,736		62,058
Additions	0		189		2,666		2,855
Disposals	0		0		( 1,075)		( 1,075)
At 31 March 2025	23,671		30,840		9,327		63,838
Accumulated depreciation
At 01 April 2024	0		19,887		6,438		26,325
Charge for the financial year	0		2,153		787		2,940
Disposals	0		0		( 867)		( 867)
At 31 March 2025	0		22,040		6,358		28,398
Net book value
At 31 March 2025	23,671		8,800		2,969		35,440
At 31 March 2024	23,671		10,764		1,298		35,733

4. Debtors

	2025		2024
	£		£
Trade debtors	168,269		79,791
Amounts owed by Group undertakings	90,700		90,700
Amounts owed by directors	0		1,229
Prepayments	33,803		35,549
Other debtors	10,125		13,125
	302,897		220,394

In the prior year, a loan was made to Richard Earl, a Director, amounting to £1,229. No interest was charged on the loan and the loan was repayable on demand. The loan has been repaid in full during the current year.

5. Creditors: amounts falling due within one year

	2025		2024
	£		£
Bank loans	10,000		10,000
Trade creditors	59,419		64,577
Amounts owed to Group undertakings	141,471		141,471
Amounts owed to directors	515		0
Accruals	7,437		11,739
Corporation tax	21,995		11,402
Other taxation and social security	15,819		14,240
Other creditors	0		864
	256,656		254,293

There are no amounts included above in respect of which any security has been given by the small entity.

Amounts owed to Group undertakings are repayable on demand and do not bear interest.

6. Creditors: amounts falling due after more than one year

	2025		2024
	£		£
Bank loans	5,000		15,000

There are no amounts included above in respect of which any security has been given by the small entity.

7. Deferred tax

	2025		2024
	£		£
At the beginning of financial year	( 8,933)		( 7,319)
Credited/(charged) to the Profit and Loss Account	73		( 1,614)
At the end of financial year	( 8,860)		( 8,933)

The deferred taxation balance is made up as follows:

	2025		2024
	£		£
Accelerated capital allowances	( 8,860)		( 8,933)

8. Financial commitments

Pensions

The Company operates a defined contribution pension scheme for the directors and employees. The assets of the scheme are held separately from those of the Company in an independently administered fund. The pension cost charge for the year represents contributions payable by the company to the scheme and amounted to £2,708 (2024: £2,945). Contributions totalling £Nil (2024: £Nil) were payable to the fund at the balance sheet date.

9. Related party transactions

Transactions with owners holding a participating interest in the entity

	2025		2024
	£		£
Total Direct Holdings Limited	90,700		90,700
Total Direct Marketing Services Limited	(141,471)		(141,471)

Total Direct Holdings Limited
(Parent Company)
During the year the Company continued to provide a loan to Total Direct Holdings Limited. The loan is interest free and repayable on demand. At the balance sheet date the amount due from Total Direct Holdings Limited was £90,700 (2024: £90,700).

Total Direct Marketing Services Limited
(Ultimate Parent Company)
During the year Total Direct Marketing Services Limited provided an interest free loan, which is repayable on demand, to the Company. At the balance sheet date the amount due to Total Direct Marketing Services Limited was £141,471 (2024: £141,471).

10. Bank loans

	2025		2024
	£		£
Amounts falling due within one year	10,000		10,000
Amounts falling due 1-2 years	5,000		10,000
Amounts falling due 2-5 years	0		5,000
	15,000		25,000

11. Ultimate controlling party

The Company is controlled by Total Direct Holdings Limited. The ultimate controlling party are the directors of Total Direct Marketing Services Limited, which is the ultimate parent company of the group.