Eye Safe Ltd
is a private company, limited by shares, incorporated in England & Wales, registered number
10410930
. The registered office is Finchley Mews, Finchley Road, Grays, Essex, RM17 6RG.
Strategic Report
For the Year Ended 31 October 2024
Business Overview
Vert London continued its trajectory of growth during the financial year, expanding its footprint in the sustainable ground transportation sector. The company delivered over 50,000 journeys, with core focus areas including corporate, government, and event-based travel.
Key public sector contracts included service to the Cabinet Office, delivering secure rides for ministers, officials, and dignitaries. Private sector growth was supported by continued partnerships with established Corporate Accounts, Aggregators, Mobility Platforms and several Travel Management Companies (TMCs) and Destination Management Companies (DMCs).
Strategic Developments
The year also marked the full rollout of Vert as a Service (VaaS), a scalable operator platform providing access to Vert’s technology, compliance infrastructure, training, and corporate demand network. VaaS has been successfully deployed across multiple UK cities, with early-stage international onboarding underway in select markets across Europe and the Middle East.
Vert's aggregation model continues to support a decentralised but standardised approach to chauffeur transport, offering high visibility and control over quality, safety, and environmental impact.
Technology and Innovation
Investment in technology remains central to the company’s strategy. Developments this year included:
- Integration of real-time compliance monitoring and safeguarding tools
- Deployment of carbon footprint tracking for enterprise clients
- Ongoing development of AI-driven breakdown assistance for EV fleets
Recognition
Vert London was a recipient of a 2024 QSi Award, recognising innovation, sustainability, and service quality in the ground transport sector.
Outlook
The directors remain confident in the company’s growth trajectory. Continued investment is planned in technology, operator expansion, and safety-related features. The company is also actively pursuing strategic partnerships and international growth opportunities under the VaaS model.
The directors are satisfied with the company's performance and believe it is well-positioned for continued growth in the forthcoming year.