Registered number
04455736
Brand Fusion International Limited
Filleted Accounts
28 February 2025
Brand Fusion International Limited
Report and accounts
Contents
Page
Company information 1
Directors' report 2
Profit and loss account 3
Balance sheet 4
Notes to the accounts 5 to 8
Brand Fusion International Limited
Company Information
Directors
N D Freemantle
S A Freemantle
J A Abbott
Secretary
G K Potter FAIA
Accountants
N W Potter & Co
International Accountants
Station House
Station Road
Betchworth
Surrey
RH3 7BZ
G K Potter FAIA
Registered office
Station House
Station Road
Betchworth
Surrey
RH3 7BZ
Registered number
04455736
Brand Fusion International Limited
Registered number: 04455736
Directors' Report
The directors present their report and accounts for the year ended 28 February 2025.
Principal activities
The company's principal activity during the year continued to be that of wholesale supply and distribution & import and export of golf related products.
Directors
The following persons served as directors during the year:
N D Freemantle
S A Freemantle
J A Abbott
Small company provisions
This report has been prepared in accordance with the provisions in Part 15 of the Companies Act 2006 applicable to companies subject to the small companies regime.
This report was approved by the board on 7 October 2025 and signed on its behalf.
N D Freemantle
Director
Brand Fusion International Limited
Registered number: 04455736
Balance Sheet
as at 28 February 2025
Notes 2025 2024
£ £
Fixed assets
Intangible assets 3 24,436 29,486
Tangible assets 4 37,896 44,694
62,332 74,180
Current assets
Stocks 3,668,920 3,008,135
Debtors 5 1,286,265 1,611,200
Cash at bank and in hand 271,693 563,281
5,226,878 5,182,616
Creditors: amounts falling due within one year 6 (1,627,819) (1,817,182)
Net current assets 3,599,059 3,365,434
Total assets less current liabilities 3,661,391 3,439,614
Creditors: amounts falling due after more than one year 7 (5,760) (9,961)
Provisions for liabilities (807) (605)
Net assets 3,654,824 3,429,048
Capital and reserves
Called up share capital 1 1
Profit and loss account 3,654,823 3,429,047
Shareholder's funds 3,654,824 3,429,048
The directors are satisfied that the company is entitled to exemption from the requirement to obtain an audit under section 477 of the Companies Act 2006.
The member has not required the company to obtain an audit in accordance with section 476 of the Act.
The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of accounts.
The accounts have been prepared and delivered in accordance with the special provisions applicable to companies subject to the small companies regime.
N D Freemantle
Director
Approved by the board on 7 October 2025
Brand Fusion International Limited
Notes to the Accounts
for the year ended 28 February 2025
1 Accounting policies
Basis of preparation
The accounts have been prepared under the historical cost convention and in accordance with FRS 102, The Financial Reporting Standard applicable in the UK and Republic of Ireland (as applied to small entities by section 1A of the standard).
Turnover
Turnover is measured at the fair value of the consideration received or receivable, net of discounts and value added taxes. Turnover includes revenue earned from the sale of goods and from the rendering of services. Turnover from the sale of goods is recognised when the significant risks and rewards of ownership of the goods have transferred to the buyer.
Intangible fixed assets
Intangible fixed assets are measured at cost less accumulative amortisation and any accumulative impairment losses.
Tangible fixed assets
Tangible fixed assets are measured at cost less accumulative depreciation and any accumulative impairment losses. Depreciation is provided on all tangible fixed assets at rates calculated to write off the cost, less estimated residual value, of each asset evenly over its expected useful life, as follows:
Plant & equipment 25% & 40% per annum on reducing balance
Computer equipment 40% per annum on reducing balance
Software Licences 33% & 50% on cost
Stocks
Stocks are measured at the lower of cost and estimated selling price less costs to complete and sell. Cost is determined using the first in first out method. The carrying amount of stock sold is recognised as an expense in the period in which the related revenue is recognised.
Debtors
Short term debtors are measured at transaction price (which is usually the invoice price), less any impairment losses for bad and doubtful debts. Loans and other financial assets are initially recognised at transaction price including any transaction costs and subsequently measured at amortised cost determined using the effective interest method, where applicable, less any impairment losses for bad and doubtful debts.
Creditors
Short term creditors are measured at transaction price (which is usually the invoice price). Loans and other financial liabilities are initially recognised at transaction price net of any transaction costs and subsequently measured at amortised cost determined using the effective interest method where applicable.
Taxation
A current tax liability is recognised for the tax payable on the taxable profit of the current and past periods. A current tax asset is recognised in respect of a tax loss that can be carried back to recover tax paid in a previous period. Deferred tax is recognised in respect of all timing differences between the recognition of income and expenses in the financial statements and their inclusion in tax assessments. Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Deferred tax is measured using the tax rates and laws that have been enacted or substantively enacted by the reporting date and that are expected to apply to the reversal of the timing difference, except for revalued land and investment property where the tax rate that applies to the sale of the asset is used. Current and deferred tax assets and liabilities are not discounted.
Provisions
Provisions (i.e. liabilities of uncertain timing or amount) are recognised when there is an obligation at the reporting date as a result of a past event, it is probable that economic benefit will be transferred to settle the obligation and the amount of the obligation can be estimated reliably.
Foreign currency translation
Transactions in foreign currencies are initially recognised at the rate of exchange ruling at the date of the transaction. At the end of each reporting period foreign currency monetary items are translated at the closing rate of exchange. Non-monetary items that are measured at historical cost are translated at the rate ruling at the date of the transaction. All differences are charged to profit or loss.
Leased assets
A lease is classified as a finance lease if it transfers substantially all the risks and rewards incidental to ownership. All other leases are classified as operating leases. The rights of use and obligations under finance leases are initially recognised as assets and liabilities at amounts equal to the fair value of the leased assets or, if lower, the present value of the minimum lease payments. Minimum lease payments are apportioned between the finance charge and the reduction in the outstanding liability using the effective interest rate method. The finance charge is allocated to each period during the lease so as to produce a constant periodic rate of interest on the remaining balance of the liability. Leased assets are depreciated in accordance with the company's policy for tangible fixed assets. If there is no reasonable certainty that ownership will be obtained at the end of the lease term, the asset is depreciated over the lower of the lease term and its useful life. Operating lease payments are recognised as an expense on a straight line basis over the lease term.
2 Employees 2025 2024
Number Number
Average number of persons employed by the company 18 18
3 Intangible fixed assets £
Goodwill, Patents & Trade Marks :
Cost
At 1 March 2024 641,627
At 28 February 2025 641,627
Amortisation
At 1 March 2024 612,141
Provided during the year 5,050
At 28 February 2025 617,191
Net book value
At 28 February 2025 24,436
At 29 February 2024 29,486
Patents & trade marks are not amortised.

Goodwill acquired prior to 1st March 2016 is being amortised at the rate of 5% per annum on cost over an expected useful life of 20 years.
4 Tangible fixed assets
Plant and machinery etc
£
Cost
At 1 March 2024 231,284
Additions 9,929
At 28 February 2025 241,213
Depreciation
At 1 March 2024 186,590
Charge for the year 16,727
At 28 February 2025 203,317
Net book value
At 28 February 2025 37,896
At 29 February 2024 44,694
5 Debtors 2025 2024
£ £
Trade debtors 1,257,352 1,603,729
Other debtors 28,913 7,471
1,286,265 1,611,200
6 Creditors: amounts falling due within one year 2025 2024
£ £
Obligations under finance lease and hire purchase contracts 4,596 4,596
Trade creditors 1,121,931 1,159,379
Taxes and social security costs 238,529 321,253
Other creditors 262,763 331,954
1,627,819 1,817,182
Other creditors include a Directors Loan Account (N D Freemantle) with a capital balance of £76,697 as at 28th February 2025, (£120,163 as at 29th February 2024). There is no formal arrangement to repay the loan and no interest has been paid or accrued on this loan during the year.

During the year, a formal private loan that had been arranged with a capital balance of £150,000 commencing on the 5th January 2024, matured on the 5th December 2024 when the whole capital sum, less any monthly payments on account, was repaid plus interest calculated at 8% on the daily outstanding balance.

During the year, a new formal private loan was arranged with a capital balance of £150,000 commencing on the 1st January 2025 for an indefinite period but repayable in full on three months notice. The terms are for payment of interest only which is paid in arrears at the end of each calender quarter at an annual rate of 8% (subject to periodical review).

Other creditors also include -

Monies owing to Barclays Bank plc at any time are secured on all company assets. In addition, personal guarantees have been given to Barclays Bank plc by N D Freemantle (a director and sole shareholder) in respect of liabilities to the bank.
7 Creditors: amounts falling due after one year 2025 2024
£ £
Obligations under finance lease and hire purchase contracts 5,760 9,961
8 Other financial commitments 2025 2024
£ £
Total future minimum payments under non-cancellable operating leases 687,000 858,750
9 Other information
Brand Fusion International Limited is a private company limited by shares and incorporated in England. Its registered office is:
Station House
Station Road
Betchworth
Surrey
RH3 7BZ
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