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REGISTERED NUMBER: 09664126 (England and Wales)















Unaudited Financial Statements for the Year Ended 30 June 2025

for

Crucial Point Media Limited

Crucial Point Media Limited (Registered number: 09664126)






Contents of the Financial Statements
for the Year Ended 30 June 2025




Page

Company Information 1

Balance Sheet 2

Notes to the Financial Statements 4

Report of the Accountants 6

Crucial Point Media Limited

Company Information
for the Year Ended 30 June 2025







DIRECTORS: P Anderson
N A Anderson





REGISTERED OFFICE: 39 Ocean Park Road
Sunderland
SR6 8BP





REGISTERED NUMBER: 09664126 (England and Wales)





ACCOUNTANTS: AWS Accountancy Limited
3 Berrymoor Court
Northumberland Business Park
Cramlington
Northumberland
NE23 7RZ

Crucial Point Media Limited (Registered number: 09664126)

Balance Sheet
30 June 2025

30.6.25 30.6.24
Notes £ £ £ £
FIXED ASSETS
Tangible assets 4 8,033 8,384

CURRENT ASSETS
Debtors 5 50 1,670
Cash at bank 1,139 10,930
1,189 12,600
CREDITORS
Amounts falling due within one year 6 41,329 39,588
NET CURRENT LIABILITIES (40,140 ) (26,988 )
TOTAL ASSETS LESS CURRENT
LIABILITIES

(32,107

)

(18,604

)

CREDITORS
Amounts falling due after more than one
year

7

8,948

13,429
NET LIABILITIES (41,055 ) (32,033 )

CAPITAL AND RESERVES
Called up share capital 100 100
Retained earnings (41,155 ) (32,133 )
SHAREHOLDERS' FUNDS (41,055 ) (32,033 )

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 30 June 2025.

The members have not required the company to obtain an audit of its financial statements for the year ended 30 June 2025 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

Crucial Point Media Limited (Registered number: 09664126)

Balance Sheet - continued
30 June 2025


The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 14 October 2025 and were signed on its behalf by:





P Anderson - Director


Crucial Point Media Limited (Registered number: 09664126)

Notes to the Financial Statements
for the Year Ended 30 June 2025

1. STATUTORY INFORMATION

Crucial Point Media Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

The presentation currency of the financial statements is the Pound Sterling (£).


2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Turnover
Turnover is measured at the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Computer equipment - 15% on reducing balance

Taxation
Taxation for the year comprises current tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 2 (2024 - 2 ) .

Crucial Point Media Limited (Registered number: 09664126)

Notes to the Financial Statements - continued
for the Year Ended 30 June 2025

4. TANGIBLE FIXED ASSETS
Computer
equipment
£
COST
At 1 July 2024 11,355
Additions 1,067
At 30 June 2025 12,422
DEPRECIATION
At 1 July 2024 2,971
Charge for year 1,418
At 30 June 2025 4,389
NET BOOK VALUE
At 30 June 2025 8,033
At 30 June 2024 8,384

5. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
30.6.25 30.6.24
£ £
VAT - 1,620
Prepayments 50 50
50 1,670

6. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
30.6.25 30.6.24
£ £
Bank loans and overdrafts 9,224 9,282
Trade creditors - 2,692
Social security and other taxes 96 96
Other creditors 7 -
Directors' loan accounts 31,450 26,868
Accrued expenses 552 650
41,329 39,588

7. CREDITORS: AMOUNTS FALLING DUE AFTER MORE THAN ONE
YEAR
30.6.25 30.6.24
£ £
Bank loans - 2-5 years 8,948 13,429

Crucial Point Media Limited

Report of the Accountants to the Directors of
Crucial Point Media Limited

The following reproduces the text of the report prepared for the directors in respect of the company's annual unaudited financial statements. In accordance with the Companies Act 2006, the company is only required to file a Balance Sheet. Readers are cautioned that the Income Statement and certain other primary statements and the Report of the Directors are not required to be filed with the Registrar of Companies.

As described on the Balance Sheet you are responsible for the preparation of the financial statements for the year ended 30 June 2025 set out on pages one to four and you consider that the company is exempt from an audit.

In accordance with your instructions, we have compiled these unaudited financial statements in order to assist you to fulfil your statutory responsibilities, from the accounting records and information and explanations supplied to us.






AWS Accountancy Limited
3 Berrymoor Court
Northumberland Business Park
Cramlington
Northumberland
NE23 7RZ


14 October 2025