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Registered number: 11611178
Sterling Bicycles Ltd
Director's Report and
Unaudited Financial Statements
For The Year Ended 31 March 2025
AJF Property and Capital Ltd
6 Hawthornden Close
Kings Hill
West Malling
Kent
ME19 4GD
Contents
Page
Company Information 1
Director's Report 2
Accountant's Report 3
Profit and Loss Account 4
Balance Sheet 5
Notes to the Financial Statements 6—7
Page 1
Company Information
Director Mr Andrew Fenn
Secretary Mr Anthony Fenn
Company Number 11611178
Registered Office 6 Hawthornden Close
Kings Hill
West Malling
Kent
ME19 4GD
Accountants AJF Property and Capital Ltd
6 Hawthornden Close
Kings Hill
West Malling
Kent
ME19 4GD
Page 1
Page 2
Director's Report
The director presents his report and the financial statements for the year ended 31 March 2025.
Directors
The directors who held office during the year were as follows:
Mr Andrew Fenn
 
Statement of Director's Responsibilities
The director is responsible for preparing the Directors' Report and the financial statements in accordance with applicable law and regulations.
Company law requires the director to prepare financial statements for each financial year. Under that law the director has elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the director must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period. In preparing the financial statements the director is required to: 
  • select suitable accounting policies and then apply them consistently;
  • make judgments and accounting estimates that are reasonable and prudent;
  • prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.
The director is responsible for keeping adequate accounting records that are sufficient to show and explain the company's transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the Companies Act 2006. He is also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.
The director is responsible for the maintenance and integrity of the corporate and financial information included on the company's website. Legislation in the United Kingdom governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions.
Small Company Rules
This report has been prepared in accordance with the special provisions relating to companies subject to the small companies regime within Part 15 of the Companies Act 2006.
On behalf of the board
Mr Andrew Fenn
Director
22nd August 2025
Page 2
Page 3
Accountant's Report
In accordance with the engagement letter dated 08 October 2018, and in order to assist you to fulfil your duties under the Companies Act 2006, we have compiled the financial statements of the company from the accounting records and information and explanations you have given to us.
This report is made to the director in accordance with the terms of our engagement. Our work has been undertaken to prepare for approval by the director the financial statements that we have been engaged to compile, to report to the director that we have done so, and to state those matters that we have agreed to state to them in this report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Company and the Company's director for our work or for this report.
You have acknowledged on the balance sheet as at year ended 31 March 2025 your duty to ensure that the company has kept proper accounting records and to prepare financial statements that give a true and fair view under the Companies Act 2006. You consider that the company is exempt from the statutory requirement for an audit for the year.
We have not been instructed to carry out an audit of the financial statements. For this reason, we have not verified the accuracy or completeness of the accounting records or information and explanations you have given to us and we do not, therefore, express any opinion on the financial statements.
Signed
Anthony Fenn
22nd August 2025
AJF Property and Capital Ltd
6 Hawthornden Close
Kings Hill
West Malling
Kent
ME19 4GD
Page 3
Page 4
Profit and Loss Account
2025 2024
Notes £ £
TURNOVER 10,047 3,967
Cost of sales (682 ) (834 )
GROSS PROFIT 9,365 3,133
Administrative expenses (988 ) (1,645 )
OPERATING PROFIT 8,377 1,488
Interest payable and similar charges (1,698 ) (1,857 )
PROFIT/(LOSS) FOR THE FINANCIAL YEAR 6,679 (369 )
The notes on pages 6 to 7 form part of these financial statements.
Page 4
Page 5
Balance Sheet
2025 2024
Notes £ £ £ £
FIXED ASSETS
Intangible Assets 4 2,019 2,019
Tangible Assets 5 35 457
2,054 2,476
CURRENT ASSETS
Debtors 6 - 76
Cash at bank and in hand 3,712 2,410
3,712 2,486
NET CURRENT ASSETS (LIABILITIES) 3,712 2,486
TOTAL ASSETS LESS CURRENT LIABILITIES 5,766 4,962
Creditors: Amounts Falling Due After More Than One Year 7 (25,612 ) (31,487 )
NET LIABILITIES (19,846 ) (26,525 )
CAPITAL AND RESERVES
Called up share capital 8 101 101
Profit and Loss Account (19,947 ) (26,626 )
SHAREHOLDERS' FUNDS (19,846) (26,525)
For the year ending 31 March 2025 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.
The member has not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.
The director acknowledges his responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.
These accounts have been prepared in accordance with the provisions applicable to companies subject to the small companies regime.
On behalf of the board
Mr Andrew Fenn
Director
22nd August 2025
The notes on pages 6 to 7 form part of these financial statements.
Page 5
Page 6
Notes to the Financial Statements
1. General Information
Sterling Bicycles Ltd is a private company, limited by shares, incorporated in England & Wales, registered number 11611178 . The registered office is 6 Hawthornden Close, Kings Hill, West Malling, Kent, ME19 4GD.
2. Accounting Policies
2.1. Basis of Preparation of Financial Statements
The financial statements are prepared under the historical cost convention and in accordance with the FRS 102 Section 1A Small Entities - The Financial Reporting Standard applicable in the UK and Republic of Ireland and the Companies Act 2006.
2.2. Turnover
Turnover is measured at the fair value of the consideration received or receivable, net of discounts and value added taxes. Turnover includes revenue earned from the sale of goods and from the rendering of services. Turnover is reduced for estimated customer returns, rebates and other similar allowances.
Sale of goods
Turnover from the sale of goods is recognised when the significant risks and rewards of ownership of the goods has transferred to the buyer. This is usually at the point that the customer has signed for the delivery of the goods.
Rendering of services
Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs. Turnover is only recognised to the extent of recoverable expenses when the outcome of a contract cannot be estimated reliably.
2.3. Intangible Fixed Assets and Amortisation - Intellectual Property
Intellectual property assets are stated at cost.  They are neither amortised nor depreciated. t
2.4. Tangible Fixed Assets and Depreciation
Tangible fixed assets are measured at cost less accumulated depreciation and any accumulated impairment losses. Depreciation is provided at rates calculated to write off the cost of the fixed assets, less their estimated residual value, over their expected useful lives on the following bases:
Freehold NA
Leasehold NA
Plant & Machinery over 3 years
Motor Vehicles NA
Fixtures & Fittings over 5 years
Computer Equipment over 3 years
2.5. Foreign Currencies
Monetary assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate ruling on the date of the transaction. Exchange differences are taken into account in arriving at the operating profit.
3. Average Number of Employees
Average number of employees, including directors, during the year was as follows:  2 (2024: 2)
2 2
4. Intangible Assets
Intellectual Property
£
Cost
As at 1 April 2024 2,019
As at 31 March 2025 2,019
Net Book Value
As at 31 March 2025 2,019
As at 1 April 2024 2,019
Page 6
Page 7
5. Tangible Assets
Plant & Machinery
£
Cost
As at 1 April 2024 685
As at 31 March 2025 685
Depreciation
As at 1 April 2024 228
Provided during the period 422
As at 31 March 2025 650
Net Book Value
As at 31 March 2025 35
As at 1 April 2024 457
6. Debtors
2025 2024
£ £
Due within one year
VAT - 76
7. Creditors: Amounts Falling Due After More Than One Year
2025 2024
£ £
Steve Hatch (Long term liabilities - creditors > 1 year) 6,786 6,463
Directors loan account 18,826 25,024
25,612 31,487
8. Share Capital
2025 2024
£ £
Allotted, Called up and fully paid 101 101
Page 7