Company No: 10881174 (England and Wales)

Contents

• Directors' Report
• Statement of Financial Position
• Notes to the Financial Statements

The directors present their annual report and the unaudited financial statements of the Company for the financial year ended 31 January 2025.

PRINCIPAL ACTIVITIES

The principal activity of the Company during the financial year was the development of cloud based accounting software and tools.

GOING CONCERN

The directors have prepared the financial statements on the going concern basis. Further details are provided in the notes to the financial statements.

DIRECTORS' STATEMENT

Over the course of the year, the company has made strong progress across its strategic priorities, with continued focus on product innovation, customer acquisition, and operational excellence. Considerable investment was directed toward improving our platform, resulting in significant advancements in both functionality and user experience—particularly in the areas of artificial intelligence and enhanced reporting. These developments have enabled our customers to extract greater insights and operate with increased efficiency.

Customer satisfaction remains a core pillar of our growth. We are proud to have maintained a consistent Net Promoter Score (NPS) of 60+ throughout the year, reflecting positive sentiment across our user base and strong feedback around platform usability, support responsiveness, and the overall value we provide. In addition, we have received numerous five-star reviews across multiple marketplaces, which further highlights the quality and consistency of the customer experience we aim to deliver.

Another key milestone this year was the accelerated expansion of our U.S. customer base. This growth has contributed materially to our commercial success and brand visibility, and we view the U.S. market as a significant long-term opportunity.

Looking ahead, the company intends to strengthen its presence in strategic markets, launch new features to enhance the platform, particularly around artificial intelligence, and pursue partnership opportunities that support scalable growth and product evolution.

The directors would like to express their sincere appreciation to the team for their continued effort, innovation, and dedication throughout the year. Their work has been instrumental in delivering consistent performance and in laying the foundation for future success.

DIRECTORS

The directors, who served during the financial year and to the date of this report except as noted, were as follows:

Mr J R Lucas
Mr P Shipway
Mr T P Szpinda
Mr L N Wynn

This Directors' Report has been prepared in accordance with the provisions applicable to companies entitled to the small companies' exemption provided by section 415A of the Companies Act 2006.

Approved by the Board of Directors and signed on its behalf by:

Mr P Shipway Director

George Parker Bidder Building Babbage Way
Clyst Honiton
Exeter
EX5 2FN
United Kingdom

10 October 2025

	Note	2025		2024
		£		£
Fixed assets
Intangible assets	3	554,645		382,502
Tangible assets	4	14,414		9,927
		569,059		392,429
Current assets
Debtors	5	439,131		226,323
Cash at bank and in hand		79,310		33,737
		518,441		260,060
Creditors: amounts falling due within one year	6	( 219,434)		( 346,692)
Net current assets/(liabilities)		299,007		(86,632)
Total assets less current liabilities		868,066		305,797
Creditors: amounts falling due after more than one year	7	( 387,210)		( 46,553)
Provision for liabilities	8	( 133,651)		0
Net assets		347,205		259,244
Capital and reserves
Called-up share capital	9	4		4
Share premium account		170,329		170,329
Profit and loss account		176,872		88,911
Total shareholders' funds		347,205		259,244

For the financial year ending 31 January 2025 the Company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Directors' responsibilities:

• The members have not required the Company to obtain an audit of its financial statements for the financial year in accordance with section 476;
• The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of financial statements; and
• These financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime and a copy of the Statement of Income and Retained Earnings has not been delivered.

The financial statements of Joiin Ltd (registered number: 10881174) were approved and authorised for issue by the Board of Directors on 10 October 2025. They were signed on its behalf by:

Mr P Shipway Director

1. Accounting policies

The principal accounting policies are summarised below. They have all been applied consistently throughout the financial year and to the preceding financial year, unless otherwise stated.

General information and basis of accounting

Joiin Ltd (the Company) is a private company, limited by shares, incorporated in the United Kingdom under the Companies Act 2006 and is registered in England and Wales. The address of the Company's registered office is George Parker Bidder Building Babbage Way, Clyst Honiton, Exeter, EX5 2FN, United Kingdom.

The financial statements have been prepared under the historical cost convention, modified to include certain items at fair value, and in accordance with Section 1A of Financial Reporting Standard 102 (FRS 102) ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland’ issued by the Financial Reporting Council and the requirements of the Companies Act 2006 as applicable to companies subject to the small companies regime.

The financial statements are presented in pounds sterling which is the functional currency of the Company and rounded to the nearest £.

Going concern

The directors have assessed the Statement of Financial Position and likely future cash flows at the date of approving these financial statements. The directors have a reasonable expectation that the Company has adequate resources to continue in operational existence and to meet its financial obligations as they fall due for at least 12 months from the date of signing these financial statements. Accordingly, they continue to adopt the going concern basis in preparing the financial statements.

Change in accounting policies

In the current year, the amortisation policy for research and development costs was updated from the 5 year straight line method to the 10 year straight line method.

This has been applied from 1 February 2024 onwards, as it more accurately reflects the useful economic value of software still in use. The updated policy will continue to be applied going forwards.

Foreign currency

Transactions in foreign currencies are recorded at the rate of exchange at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies at the Statement of Financial Position date are reported at the rates of exchange prevailing at that date.

Exchange differences are recognised in the Statement of Income and Retained Earnings in the period in which they arise except for exchange differences arising on gains or losses on non-monetary items which are recognised in the Statement of Comprehensive Income.

Turnover

Turnover is stated net of VAT and trade discounts and is recognised when the significant risks and rewards are considered to have been transferred to the buyer. Turnover from the supply of services represents the value of services provided under contracts to the extent that there is a right to consideration and is recorded at the fair value of the consideration received or receivable.

Where a contract has only been partially completed at the Statement of Financial Position date turnover represents the fair value of the service provided to date based on the stage of completion of the contract activity at the Statement of Financial Position date.

In respect of income generated from recurring subscriptions, turnover is recognised over the course of each contract term by reference to the performance obligations and in line with the terms and conditions of sale. Amounts invoiced but not yet recognised as revenue are recorded as deferred income and included as part of creditors due within one year.

Taxation

Current tax
Current tax is provided at amounts expected to be paid (or recoverable) using the tax rates and laws that have been enacted or substantively enacted at the Statement of Financial Position date.

Deferred tax
Deferred tax arises as a result of including items of income and expenditure in taxation computations in periods different from those in which they are included in the Company's financial statements. Deferred tax is provided in full on timing differences which result in an obligation to pay more or less tax at a future date, at the average tax rates that are expected to apply when the timing differences reverse, based on current tax rates and laws. Deferred tax assets and liabilities are not discounted.

The carrying amount of deferred tax assets are reviewed at each reporting date and a valuation allowance is set up against deferred tax assets so that the net carrying amount equals the highest amount that is more likely than not to be recovered based on current or future taxable profit.

Intangible assets

Intangible assets are stated at cost or valuation, net of amortisation and any provision for impairment. Amortisation is provided on all intangible assets at rates to write off the cost or valuation of each asset over its expected useful life as follows:

Development costs

10 years straight line

Research and development

Research expenditure is written off as incurred. Development expenditure is also written off, except where the directors are satisfied as to the technical, commercial and financial viability of individual projects. In such cases, the identifiable expenditure is capitalised as an intangible asset and amortised over the period during which the Company is expected to benefit. This period is ten years. Provision is made for any impairment.

Tangible fixed assets

Tangible fixed assets are stated at cost (or deemed cost) or valuation less accumulated depreciation and accumulated impairment losses. Cost includes costs directly attributable to making the asset capable of operating as intended. Depreciation is provided on all tangible fixed assets, other than investment properties and freehold land, at rates calculated to write off the cost or valuation, less estimated residual value, of each asset on a straight-line basis over its expected useful life, as follows:

Plant and machinery	5 years straight line
Office equipment	5 years straight line
Computer equipment	5 years straight line

Residual value represents the estimated amount which would currently be obtained from disposal of an asset, after deducting estimated costs of disposal, if the asset were already of the age and in the condition expected at the end of its useful life.

Leases

The Company as lessee
Assets held under finance leases, hire purchase contracts and other similar arrangements, which confer rights and obligations similar to those attached to owned assets, are capitalised as tangible fixed assets at the fair value of the leased asset (or, if lower, the present value of the minimum lease payments as determined at the inception of the lease) and are depreciated over the shorter of the lease terms and their useful lives. The capital elements of future lease obligations are recorded as liabilities, while the interest elements are charged to the Statement of Income and Retained Earnings over the period of the leases to produce a constant periodic rate of interest on the remaining balance of the liability.

Rentals under operating leases are charged on a straight-line basis over the lease term, even if the payments are not made on such a basis. Benefits received and receivable as an incentive to sign an operating lease are similarly spread on a straight-line basis over the lease term.

Impairment of assets

Assets, other than those measured at fair value, are assessed for indicators of impairment at each Statement of Financial Position date. If there is objective evidence of impairment, an impairment loss is recognised in the Statement of Income and Retained Earnings as described below.

Non-financial assets
At each balance sheet date, the company reviews its tangible and intangible assets to determine whether there is any indication that those assets have suffered an impairment loss.

If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). The recoverable amount of an asset is the higher of its fair value less costs to sell and its value in use. In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks specific to the asset for which the estimates of future cash flows have not been adjusted.

Where it is not possible to estimate the recoverable amount of an individual asset, the company estimates the recoverable amount of the cash-generating unit to which the asset belongs. An impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in which case the impairment loss is treated as a revaluation decrease.

Trade and other debtors

Trade and other debtors are initially recognised at fair value and thereafter stated at amortised cost using the effective interest method less impairment losses for bad and doubtful debts, except where the effect of discounting would be immaterial. In such cases the receivables are stated at cost less impairment losses for bad and doubtful debts.

Cash and cash equivalents

Cash and cash equivalents are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in creditors: amounts falling due within one year.

Trade and other creditors

Trade and other creditors are initially recognised at fair value and thereafter stated at amortised cost using the effective interest rate method, unless the effect of discounting would be immaterial, in which case they are stated at cost.

Ordinary share capital

The ordinary share capital of the Company is presented as equity.

Dividends

Equity dividends are recognised when they become legally payable. Interim equity dividends are recognised when paid. Final equity dividends are recognised when approved by the shareholders at an annual general meeting.

2. Employees

	2025		2024
	Number		Number
Monthly average number of persons employed by the Company during the year, including directors	9		8

3. Intangible assets

	Development costs		Total
	£		£
Cost
At 01 February 2024	418,611		418,611
Additions	214,004		214,004
At 31 January 2025	632,615		632,615
Accumulated amortisation
At 01 February 2024	36,109		36,109
Charge for the financial year	41,861		41,861
At 31 January 2025	77,970		77,970
Net book value
At 31 January 2025	554,645		554,645
At 31 January 2024	382,502		382,502

4. Tangible assets

	Plant and machinery		Office equipment		Computer equipment		Total
	£		£		£		£
Cost
At 01 February 2024	749		15,151		0		15,900
Additions	0		2,728		5,743		8,471
At 31 January 2025	749		17,879		5,743		24,371
Accumulated depreciation
At 01 February 2024	275		5,698		0		5,973
Charge for the financial year	151		3,110		723		3,984
At 31 January 2025	426		8,808		723		9,957
Net book value
At 31 January 2025	323		9,071		5,020		14,414
At 31 January 2024	474		9,453		0		9,927

5. Debtors

	2025		2024
	£		£
Trade debtors	150		430
Amounts owed by associates	4,417		786
Amounts owed by directors	381,754		157,728
Prepayments	25,295		1,106
Other debtors	27,515		66,273
	439,131		226,323

6. Creditors: amounts falling due within one year

	2025		2024
	£		£
Bank loans (secured)	55,556		0
Trade creditors	20,478		23,965
Other loans (secured £ 48,647)	66,923		117,976
Accruals and deferred income	69,750		198,047
Other taxation and social security	4,088		6,317
Other creditors	2,639		387
	219,434		346,692

Bank loans and Other loans are secured by a fixed and/or floating charge over the assets of the company.

7. Creditors: amounts falling due after more than one year

	2025		2024
	£		£
Bank loans (secured)	227,209		46,553
Other loans	160,001		0
	387,210		46,553

Bank loans are secured by a fixed and/or floating charge over the assets of the company.

8. Deferred tax

	2025		2024
	£		£
At the beginning of financial year	0		( 1,450)
(Charged)/credited to the Statement of Income and Retained Earnings	( 133,651)		1,450
At the end of financial year	( 133,651)		0

The deferred taxation balance is made up as follows:

	2025		2024
	£		£
Accelerated capital allowances	( 142,265)		0
Tax losses carry forward	8,519		0
Other timing differences	95		0
	( 133,651)		0

9. Called-up share capital

	2025		2024
	£		£
Allotted, called-up and fully-paid
10,000 A ordinary shares of £ 0.0001 each	1.00		1.00
10,000 B ordinary shares of £ 0.0001 each	1.00		1.00
10,000 C ordinary shares of £ 0.0001 each	1.00		1.00
3,467 D ordinary shares of £ 0.0001 each	0.35		0.35
3,235 E ordinary shares of £ 0.0001 each	0.32		0.32
	3.67		3.67

10. Financial commitments

Commitments

Total future minimum lease payments under non-cancellable operating leases are as follows:

	2025		2024
	£		£
within one year	15,045		0
between one and five years	2,508		0
	17,553		0

11. Related party transactions

Transactions with the entity's directors

	2025		2024
	£		£
Amounts owed by the Directors	381,754		157,728

During the year the directors maintained a current account with the Company. Amounts advanced during the period totalled £453,026 (2023: £158,991) and amounts repaid totalled £229,000 (2023: £2,450). Interest was not charged on the loan and there are no fixed repayment terms.

Other related party transactions

	2025		2024
	£		£
Amounts due from associates	4,417		786