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Company Registration No. 09387321 (England and Wales)
We Are Percent Ltd Unaudited accounts for the year ended 30 April 2025
We Are Percent Ltd Unaudited accounts Contents
Page
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We Are Percent Ltd Company Information for the year ended 30 April 2025
Directors
Stefan Joshua Greer Henry John Ludlam Mark William Wood Kristian Blaszcynski Quentin Clark
Company Number
09387321 (England and Wales)
Registered Office
7 Bell Yard London WC2A 2JR England
Accountants
The Accountancy Cloud 1 Fore Street Avenue London EC2Y 9DT
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We Are Percent Ltd Statement of financial position as at 30 April 2025
2025 
2024 
Notes
£ 
£ 
Fixed assets
Intangible assets
3,167 
4,751 
Tangible assets
81,679 
60,047 
84,846 
64,798 
Current assets
Debtors
2,067,330 
1,618,236 
Cash at bank and in hand
16,268,193 
13,073,112 
18,335,523 
14,691,348 
Creditors: amounts falling due within one year
(11,556,029)
(1,611,928)
Net current assets
6,779,494 
13,079,420 
Net assets
6,864,340 
13,144,218 
Capital and reserves
Called up share capital
378 
378 
Share premium
29,443,793 
29,439,524 
Capital contribution reserve
425,463 
213,856 
Profit and loss account
(23,005,294)
(16,509,540)
Shareholders' funds
6,864,340 
13,144,218 
For the year ending 30 April 2025 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies. The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.
The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.
These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies' regime and in accordance with the provisions of FRS 102 Section 1A - Small Entities. The profit and loss account has not been delivered to the Registrar of Companies.
The financial statements were approved by the Board of Directors and authorised for issue on 10 October 2025 and were signed on its behalf by
Mark William Wood Director Company Registration No. 09387321
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We Are Percent Ltd Notes to the Accounts for the year ended 30 April 2025
1
Statutory information
We Are Percent Ltd is a private company, limited by shares, registered in England and Wales, registration number 09387321. The registered office is 7 Bell Yard, London, WC2A 2JR, England.
2
Compliance with accounting standards
The accounts have been prepared in accordance with the provisions of FRS 102 Section 1A Small Entities. There were no material departures from that standard.
3
Accounting policies
The principal accounting policies adopted in the preparation of the financial statements are set out below and have remained unchanged from the previous year, and also have been consistently applied within the same accounts.
Basis of preparation
The accounts have been prepared under the historical cost convention as modified by the revaluation of certain fixed assets.
Presentation currency
The accounts are presented in £ sterling.
Turnover
Turnover is measured at the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes. Turnover from the sale of goods is recognised when goods have been delivered to customers such that risks and rewards of ownership have transferred to them. Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs.
Tangible fixed assets and depreciation
Tangible assets are included at cost less depreciation and impairment. Depreciation has been provided at the following rates in order to write off the assets over their estimated useful lives:
Plant & machinery
5 years
Computer equipment
5 years
Other tangible fixed assets
5 years
Intangible fixed assets
Intangible fixed assets (including purchased goodwill and patents) are included at cost less accumulated amortisation. Intangible fixed assets are amortised over 5 years.
Research and development
Expenditure on research and development is written off in the year in which it is incurred.
Research and development tax credit
During the financial year, We Are Percent Limited received a tax credit for qualifying research and development expenditure under the Research and Development tax relief scheme. This is presented as a tax repayment in the Income Statement in line with disclosure requirements under FRS 102.
Pension costs
The company operates a defined contribution scheme for the benefit of its employees. Contributions payable are recognised in the profit and loss account when due.
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We Are Percent Ltd Notes to the Accounts for the year ended 30 April 2025
Going concern
The directors have a reasonable expectation that the Company has adequate resources to continue in operational existence for the foreseeable future. The Company therefore continues to adopt the going concern basis in preparing its financial statements.
Share Based Payments
The company operates an EMI qualifying share option scheme. As at 30 April 2025, the company had granted 131,118 share options to 51 employees. The share options have vesting periods of between 1-5 years dependent on the employee/advisor. The share based payment charge within the year was £211,607 (2024: £148,517).
Financial instruments
Basic financial instruments are recognised at amortised cost, except for investments in non-convertible preference and non-puttable ordinary shares which are measured at fair value, with changes recognised in profit or loss. Derivative financial instruments are initially recorded at cost and thereafter at fair value with changes recognised in profit or loss.
Foreign exchange
Monetary assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rates of exchange ruling at the date of the transaction. Exchange differences are taken into account in arriving at the operating profit.
4
Intangible fixed assets
Other 
£ 
Cost
At 1 May 2024
8,287 
At 30 April 2025
8,287 
Amortisation
At 1 May 2024
3,536 
Charge for the year
1,584 
At 30 April 2025
5,120 
Net book value
At 30 April 2025
3,167 
At 30 April 2024
4,751 
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We Are Percent Ltd Notes to the Accounts for the year ended 30 April 2025
5
Tangible fixed assets
Plant & machinery 
Computer equipment 
Total 
£ 
£ 
£ 
Cost or valuation
At cost 
At cost 
At 1 May 2024
5,161 
97,368 
102,529 
Additions
3,735 
37,210 
40,945 
At 30 April 2025
8,896 
134,578 
143,474 
Depreciation
At 1 May 2024
3,522 
38,960 
42,482 
Charge for the year
767 
18,546 
19,313 
At 30 April 2025
4,289 
57,506 
61,795 
Net book value
At 30 April 2025
4,607 
77,072 
81,679 
At 30 April 2024
1,639 
58,408 
60,047 
6
Debtors
2025 
2024 
£ 
£ 
Amounts falling due within one year
VAT
268,199 
117,697 
Trade debtors
952,585 
838,286 
Accrued income and prepayments
586,251 
471,339 
Other debtors
260,295 
190,914 
2,067,330 
1,618,236 
7
Creditors: amounts falling due within one year
2025 
2024 
£ 
£ 
Trade creditors
503,707 
311,726 
Taxes and social security
125,008 
91,615 
Other creditors
8,310,153 
9,279 
Loans from directors
(1,821)
(1,821)
Accruals
355,134 
93,854 
Deferred income
2,263,848 
1,107,275 
11,556,029 
1,611,928 
Other creditors includes convertible loans of £8,277,091.
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We Are Percent Ltd Notes to the Accounts for the year ended 30 April 2025
8
Share capital
2025 
2024 
£ 
£ 
Allotted, called up and fully paid:
179,863 Ordinary shares of £0.001 each
179.86 
179.69 
62,375 Seed shares of £0.001 each
62.37 
62.37 
136,155 Series A shares of £0.001 each
136.15 
136.15 
378.38 
378.21 
Shares issued during the period:
170 Ordinary shares of £0.001 each
0 
9
Loans to directors
Brought Forward 
Advance/ credit 
Repaid 
Carried Forward 
£ 
£ 
£ 
£ 
Stefan Joshua Greer
.
840 
- 
- 
840 
Henry John Ludlam
.
980 
- 
- 
980 
1,820 
- 
- 
1,820 
Directors' loans are interest-free and repayable on demand.
10
Average number of employees
During the year the average number of employees was 31 (2024: 25).
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