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REGISTERED NUMBER: 07929841 (England and Wales)

| Unaudited Financial Statements |

| for the Year Ended 31 January 2025 |

| for |

| Media Strategy Consulting Ltd |

Media Strategy Consulting Ltd (Registered number: 07929841)

Contents of the Financial Statements

for the Year Ended 31 January 2025

Page |

Company Information | 1 |

Balance Sheet | 2 |

Notes to the Financial Statements | 3 |

Media Strategy Consulting Ltd

Company Information

for the Year Ended 31 January 2025

| DIRECTORS: | E Farham

| R C Neko

| REGISTERED OFFICE: | Linen Hall, Suite 631, 6th Floor,

| 162-168 Regent Street

| London

| W1B 5TG

| REGISTERED NUMBER: | 07929841 (England and Wales)

Media Strategy Consulting Ltd (Registered number: 07929841)

Balance Sheet

31 January 2025

| 31.1.25 |  | 31.1.24

| Notes | £ | £ |

CURRENT ASSETS

Debtors | 4 | 7,779 |  | 3,110 |  |

Cash at bank | 6,228 |  | 12,705 |  |

14,007 |  | 15,815 |  |

CREDITORS

Amounts falling due within one year | 5 | (42,793 | ) | (45,661 | ) |

NET CURRENT LIABILITIES | (28,786 | ) | (29,846 | ) |

TOTAL ASSETS LESS CURRENT LIABILITIES | (28,786 | ) | (29,846 | ) |

RESERVES

Income and expenditure account | (28,786 | ) | (29,846 | ) |

MEMBERS' FUNDS | (28,786 | ) | (29,846 | ) |

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 January 2025.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 January 2025 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:

(a) | ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and

(b) | preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its surplus or deficit for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 20 October 2025 and were signed on its behalf by:

R C Neko - Director

Media Strategy Consulting Ltd (Registered number: 07929841)

Notes to the Financial Statements

for the Year Ended 31 January 2025

1. | STATUTORY INFORMATION

| Media Strategy Consulting Ltd is a private company, limited by guarantee , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

| The presentation currency of the financial statements is the Pound Sterling (£).

2. | ACCOUNTING POLICIES

| Basis of preparing the financial statements

| These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

| Going concern

| At the time of approving the financial statements, the directors have a reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future. Thus, the directors continue to adopt the going concern basis of accounting in preparing the financial statements.

| Legal status

| The company is limited by guarantee. Under the terms of the Memorandum of Association, in the event of the company being wound up, the liability in respect of the guarantee is limited to £1 per member of the company.

| Revenue recognition

| Turnover is measured at the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes.

| Debtors

| Short term debtors are measured at transaction price, less any impairment. Loans receivable are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method, less any impairment.

| Cash at bank

| Cash and cash equivalents include cash in hand, deposits held at call with banks, other short-term highly liquid investments with original maturities of three months or less and bank overdrafts. Bank overdrafts, when applicable, are shown within borrowings in current liabilities.

| Creditors

| Trade and other creditors are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Short term creditors are measured at transaction price. Other financial liabilities, including bank loans, are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method.

| Taxation

| Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

| Current or deferred taxation assets and liabilities are not discounted.

| Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Media Strategy Consulting Ltd (Registered number: 07929841)

Notes to the Financial Statements - continued

for the Year Ended 31 January 2025

2. | ACCOUNTING POLICIES - continued

| Deferred tax

| Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

| Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

| Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

| Foreign currencies

| Transactions in foreign currencies are translated at the exchange rate ruling at the date of the transaction. At each balance sheet date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing at the balance sheet date. Gains and losses arising on re-translation are included in the profit and loss.

| Exchange differences are recognised in profit or loss in the period in which they arise.

3. | EMPLOYEES AND DIRECTORS

| The average number of employees during the year was NIL (2024 - NIL).

4. | DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR |

| 31.1.25 |  | 31.1.24

£ | £ |

| Trade debtors | 7,779 |  | - |  |

| Other debtors | - |  | 3,110 |  |

7,779 |  | 3,110 |  |

5. | CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR |

| 31.1.25 |  | 31.1.24

£ | £ |

| Trade creditors | 9,070 |  | 13,871 |  |

| Other creditors | 33,723 |  | 31,790 |  |

42,793 |  | 45,661 |  |