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Registered number:
FOR THE YEAR ENDED 31 MARCH 2025
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HEALTH ECONOMICS AND OUTCOMES RESEARCH LTD
COMPANY INFORMATION
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HEALTH ECONOMICS AND OUTCOMES RESEARCH LTD
CONTENTS
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HEALTH ECONOMICS AND OUTCOMES RESEARCH LTD
STRATEGIC REPORT
FOR THE YEAR ENDED 31 MARCH 2025
Our ambition is to be the most valued and respected full-service market access agency. Our mission is to help improve human health and healthcare by demonstrating and optimising ecosystem value as the world’s leading disease insight and system value architects.
During the year under review, we continued our trajectory of strong, sustainable growth, with turnover increasing 15% year over year to £12.25m. We also increased our EBITDA margin to 10% (up 2% on the prior year) as we further advanced our position as one of the largest independent consultancies in our sector.
Our service offering provides end-to-end support, from early development through post-launch, ensuring that our clients can demonstrate product value to payers and providers, secure favourable reimbursement, and maximise patient access and commercial success. Our expertise spans all key disease areas, and we are respected thought leaders in many of these.
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HEALTH ECONOMICS AND OUTCOMES RESEARCH LTD
STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
As we highlighted last year, a key area of focus continues to be optimising the use of technology, including generative AI and other tools which support automation, augmented by our own staff insights, to increase our efficiency and development of our unique solutions to client challenges. Over the past year, we commissioned a technology white paper to kick-start the implementation of our key objective of developing and implementing an industry-leading technology proposition focused on both our service provision and our internal operating models. As part of this, during the year in question, we developed a minimal viable product for an automated cloud-based model and proof of concept AI training tools to act as model companion training and advisory tools, drawing on our deep disease area expertise, both of which have the potential to form part of our service offering of the future. In addition, we are undertaking ongoing reviews and pilots of off-the-shelf AI tools, both industry-specific and generic, to support further leveraging AI to enhance our operational efficiency, quality, and consistency of our service offerings.
We also see an opportunity to work more closely with healthcare policy makers, payers, and deliverers, alongside our traditional client base, through our unique decision-making tool, TSVTM, which supports evidence-based decision-making at a population, disease, and therapy intervention level.
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HEALTH ECONOMICS AND OUTCOMES RESEARCH LTD
STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
The most significant risk for our business continuity continues to be our dependency on our people and their intellectual and leadership capacity. As such, our investment in all aspects of our skills strategy, human capital, and employee value proposition is fundamental to mitigating this risk and ensuring the retention of key team members.
As we acknowledge, under opportunities, the fast-changing technological landscape and rise of AI necessitate strategically ambitious and focused investment in technological advancement to retain competitive advantage, both in terms of service offerings and operational efficiencies. Equally, the dependency on IT necessitates resilient data governance, cybersecurity, and compliance to assure us against industry and client standards in a landscape of increasingly high-profile security threats. Implementing ISO27001 compliance policies, processes, and systems supports mitigation against this risk. We also acknowledge a potential risk to the global economic landscape in the context of economic uncertainty and tariff interventions, creating a risk of downward pricing pressure on pharmaceutical products in the US market and a potential resultant impact on our client base. While the increasing demands on the healthcare sector, given global population trends, mitigate against this risk, we also recognise the impact of evolving client requirements within the sector. In response to the above risks, following the period in question, the business has embarked upon an investment prioritisation exercise, which includes a consultation process to support a reduction in our skills cost base, the outcome of which has not been confirmed at the point of signature. This rebalancing will enable sustained focus of investment in areas that have strategic importance in driving long-term growth, including the continued technological advancement of our service offering encompassing both automation and AI, as well as our positioning and visibility as thought leaders in our field.
FY2024-25 has further endorsed our position as one of the largest independent consultancies in our sector, competing in a global market. Our investment in novel solutions; in systems thinking, and our TSVTM offering to enable robust evidence-based value decision making; and in technological advancements to retain competitive advantage through evolving our service offering, enhancing quality robustness, and driving operational efficiencies will enable us to continue to build upon this position as innovative thought leaders in our field, delivering consistently high-quality solutions for our clients.
This report was approved by the board on 1 October 2025 and signed on its behalf.
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HEALTH ECONOMICS AND OUTCOMES RESEARCH LTD
DIRECTORS' REPORT
FOR THE YEAR ENDED 31 MARCH 2025
The directors present their report and the financial statements for the year ended 31 March 2025.
The directors are responsible for preparing the Strategic Report, the Directors' Report and the financial statements in accordance with applicable law and regulations.
In preparing these financial statements, the directors are required to:
∙select suitable accounting policies for the Company's financial statements and then apply them consistently;
∙make judgements and accounting estimates that are reasonable and prudent;
∙prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Company will continue in business.
The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company's transactions and disclose with reasonable accuracy at any time the financial position of the Company and to enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the Company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.
The profit for the year, after taxation, amounted to £645,914 (2024 - £568,143).
Final dividends were paid during the year amounting to £533,000 (2024: £519,000)
The directors who served during the year were:
Included within the Strategic Report is a review of the business and a description of the principal risks and uncertainties facing the Company.
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HEALTH ECONOMICS AND OUTCOMES RESEARCH LTD
DIRECTORS' REPORT (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
There have been no significant events affecting the Company since the year end.
The auditor, MHA, previously traded through the legal entity Macintyre Hudson LLP. In response to regulatory changes, Macintyre Hudson LLP ceased to hold an audit registration with the engagement transitioning to MHA Audit Services LLP.
The auditor, MHA, will be proposed for reappointment in accordance with section 485 of the Companies Act 2006.
This report was approved by the board on
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HEALTH ECONOMICS AND OUTCOMES RESEARCH LTD
INDEPENDENT AUDITOR'S REPORT TO THE MEMBERS OF HEALTH ECONOMICS AND OUTCOMES RESEARCH LTD
We have audited the financial statements of Health Economics & Outcomes Research Limited (the 'Company') for the year ended 31 March 2025, which comprise the Statement of Comprehensive Income, the Balance Sheet, the Statement of Changes in Equity and the related notes, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditor's responsibilities for the audit of the financial statements section of our report. We are independent of the Company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the United Kingdom, including the Financial Reporting Council's Ethical Standard and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.
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HEALTH ECONOMICS AND OUTCOMES RESEARCH LTD
INDEPENDENT AUDITOR'S REPORT TO THE MEMBERS OF HEALTH ECONOMICS AND OUTCOMES RESEARCH LTD (CONTINUED)
The other information comprises the information included in the Annual Report other than the financial statements and our Auditor's Report thereon. The directors are responsible for the other information contained within the Annual Report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.
We have nothing to report in this regard.
In our opinion, based on the work undertaken in the course of the audit:
∙the information given in the Strategic Report and the Directors' Report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
∙the Strategic Report and the Directors' Report have been prepared in accordance with applicable legal requirements.
In the light of the knowledge and understanding of the Company and its environment obtained in the course of the audit, we have not identified material misstatements in the Strategic Report or the Directors' Report.
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HEALTH ECONOMICS AND OUTCOMES RESEARCH LTD
INDEPENDENT AUDITOR'S REPORT TO THE MEMBERS OF HEALTH ECONOMICS AND OUTCOMES RESEARCH LTD (CONTINUED)
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an Auditor's Report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:
∙Enquiry of management and those charged with governance around actual, potential or suspected litigation, claims, non-compliance with applicable laws and regulations and fraud.
∙Review of legal and professional fees for evidence of legal work undertaken or fines/penalties incurred.
∙Enquiry of entity staff in compliance functions and external advisors to identify any instances of non-compliance with laws and regulations.
∙Reviewing of financial statements disclosures and testing to supporting documentation to assess compliance with applicable laws and regulations.
∙Performing audit work over the risk of management override, including testing of journal entries and other adjustments for appropriateness;
∙Discussions amongst the engagement team in relation to how and where fraud might occur in the financial statements and any potential indicators of fraud;
∙Discussions with management over any potential or suspected fraud.
∙Performing audit work over the recognition of revenue on deliveries of goods/income/services occurring at the year end to provide assurance over cut-off;
∙Performing substantive tests of detail over the completeness/existence of income within the financial system.
A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our Auditor's Report.
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HEALTH ECONOMICS AND OUTCOMES RESEARCH LTD
INDEPENDENT AUDITOR'S REPORT TO THE MEMBERS OF HEALTH ECONOMICS AND OUTCOMES RESEARCH LTD (CONTINUED)
This report is made solely to the Company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the Company's members those matters we are required to state to them in an Auditor's Report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Company and the Company's members, as a body, for our audit work, for this report, or for the opinions we have formed.
for and on behalf of
Swansea
United Kingdom
MHA is the trading name of MHA Audit Services LLP, a limited liability partnership in England and Wales (registered number OC455542)
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HEALTH ECONOMICS AND OUTCOMES RESEARCH LTD
STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 MARCH 2025
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HEALTH ECONOMICS AND OUTCOMES RESEARCH LTD
REGISTERED NUMBER: 07532879
BALANCE SHEET
AS AT 31 MARCH 2025
The financial statements were approved and authorised for issue by the board and were signed on its behalf on
The notes on pages 13 to 29 form part of these financial statements.
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HEALTH ECONOMICS AND OUTCOMES RESEARCH LTD
STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 MARCH 2025
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HEALTH ECONOMICS AND OUTCOMES RESEARCH LTD
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
Health Economics and Outcomes Resources is a private company, limited by shares, registered in England and Wales.
2.Accounting policies
The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with Financial Reporting Standard 102, the Financial Reporting Standard applicable in the UK and the Republic of Ireland and the Companies Act 2006.
The preparation of financial statements in compliance with FRS 102 requires the use of certain critical accounting estimates. It also requires management to exercise judgement in applying the Company's accounting policies (see note 3).
The following principal accounting policies have been applied:
Functional and presentation currency
Transactions and balances
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HEALTH ECONOMICS AND OUTCOMES RESEARCH LTD
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
2.Accounting policies (continued)
If it is not possible to distinguish between the research phase and the development phase of an internal project, the expenditure is treated as if it were all incurred in the research phase only.
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HEALTH ECONOMICS AND OUTCOMES RESEARCH LTD
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
2.Accounting policies (continued)
The costs of short-term employee benefits are recognised as a liability and an expense, unless those costs are required to be recognised as part of the cost of stock or fixed assets.
The cost of any unused holiday entitlement is recognised in the period in which the employee's services are received. Termination benefits are recognised immediately as an expense when the company is demonstrably committed to terminate the employment of an employee or to provide termination benefits.
Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.
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HEALTH ECONOMICS AND OUTCOMES RESEARCH LTD
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
2.Accounting policies (continued)
All intangible assets are considered to have a finite useful life. If a reliable estimate of the useful life cannot be made, the useful life shall not exceed five years.
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HEALTH ECONOMICS AND OUTCOMES RESEARCH LTD
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
2.Accounting policies (continued)
Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, using the straight-line method.
Depreciation is provided on the following basis:
The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.
Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.
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HEALTH ECONOMICS AND OUTCOMES RESEARCH LTD
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
2.Accounting policies (continued)
Provisions are measured as the best estimate of the amount required to settle the obligation, taking into account the related risks and uncertainties.
The Company has elected to apply the provisions of Section 11 “Basic Financial Instruments” of FRS 102 to all of its financial instruments.
Financial instruments are recognised in the Company's Balance Sheet when the Company becomes party to the contractual provisions of the instrument.
Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.
Basic financial assets
Basic financial assets, which include trade and other debtors, cash and bank balances, are initially measured at their transaction price (adjusted for transaction costs except in the initial measurement of financial assets that are subsequently measured at fair value through profit and loss) and are subsequently carried at their amortised cost using the effective interest method, less any provision for impairment, unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest.
Discounting is omitted where the effect of discounting is immaterial. The Company's cash and cash equivalents, trade and most other debtors due with the operating cycle fall into this category of financial instruments.
Basic financial liabilities
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the Company after the deduction of all its liabilities.
Basic financial liabilities, which include trade and other creditors, bank loans and other loans are initially measured at their transaction price (adjusting for transaction costs except in the initial measurement of financial liabilities that are subsequently measured at fair value through profit and loss). When this constitutes a financing transaction, whereby the debt instrument is measured at the present value of the future payments discounted at a market rate of interest, discounting is omitted where the effect of discounting is immaterial.
Debt instruments are subsequently carried at their amortised cost using the effective interest rate method.
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HEALTH ECONOMICS AND OUTCOMES RESEARCH LTD
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
2.Accounting policies (continued)
Trade creditors are obligations to pay for goods and services that have been acquired in the ordinary course of business from suppliers. Trade creditors are classified as current liabilities if the payment is due within one year. If not, they represent non-current liabilities. Trade creditors are initially recognised at their transaction price and subsequently are measured at amortised cost using the effective interest method. Discounting is omitted where the effect of discounting is immaterial.
Derecognition of financial assets
Financial assets are derecognised when their contractual right to future cash flow expire, or are settled, or when the Company transfers the asset and substantially all the risks and rewards of ownership to another party. If significant risks and rewards of ownership are retained after the transfer to another party, then the Company will continue to recognise the value of the portion of the risks and rewards retained.
Derecognition of financial liabilities
Financial liabilities are derecognised when the Company's contractual obligations expire or are discharged or cancelled.
The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised if the revision affects only that period, or in the period of the revision and future periods if the revision affects both current and future periods.
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HEALTH ECONOMICS AND OUTCOMES RESEARCH LTD
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
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HEALTH ECONOMICS AND OUTCOMES RESEARCH LTD
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
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HEALTH ECONOMICS AND OUTCOMES RESEARCH LTD
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
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HEALTH ECONOMICS AND OUTCOMES RESEARCH LTD
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
11.Taxation (continued)
There were no factors that may affect future tax charges.
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HEALTH ECONOMICS AND OUTCOMES RESEARCH LTD
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
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HEALTH ECONOMICS AND OUTCOMES RESEARCH LTD
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
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HEALTH ECONOMICS AND OUTCOMES RESEARCH LTD
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
Page 26
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HEALTH ECONOMICS AND OUTCOMES RESEARCH LTD
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
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HEALTH ECONOMICS AND OUTCOMES RESEARCH LTD
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
The Company operates a defined contribution pension scheme. The assets of the scheme are held seperately from those of the Company in an independently administered fund. The pension cost charge represents contributions payable by the Company to the fund and amounted to £324,423 (2024: £298,564). Contributions totalling £1,104 (2024: £57,089) were payable to the fund at the balance sheet date and are included within creditors.
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HEALTH ECONOMICS AND OUTCOMES RESEARCH LTD
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
There were no capital commitments at the year end date (2024 - £Nil).
There have been no significant events affecting the company since the year end.
The company has taken advantage of exemption, under the terms of "Financial Reporting Standard 102 ' The Financial Reporting Standard applicable in the UK and Republic of Ireland, not to disclose related party transactions with wholly owned subsidiaries within the group. Transactions between group entities which have been eliminated on consolidation are not disclosed within the financial statements.
During the year, the company entered into the following transactions with related parties:
At the year end, a creditor of £2,400 (2024: £nil) was owed to Gambit Corporate Finance LLP, a company under common Directorship control. There are no fixed terms for the repayment of the amounts outstanding, all are repayable on demand and are interest free. During the year, the company incurred costs of £26,129 (2024: £24,000) to Gambit Corporate Finance LLP, £850 (2024: £59,954) to The OCM Group Limited and £137,600 (2024: £67,817) to Red Crocodile Limited. These all share Common Directorship with Health Economics and Outcomes Research Ltd. During the year, the company incurred costs of £13,261 (2024: £24,748) for the salary and emoluments for persons connected by virtue of family relationships to the directors.
The immediate controlling party is HEOR Holdings Limited, a company incorporated in England & Wales and registered at Rhymney House Unit A Copse Walk, Cardiff Gate Business Park, Cardiff, Wales CF23 8RB.
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