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# PROFUSION MEDIA LTD.

## Company Registration Number:
06947442 (England and Wales)

## Unaudited statutory accounts for the year ended 31 March 2025

## Period of accounts

## Start date: 1 April 2024

## End date: 31 March 2025

# PROFUSION MEDIA LTD.

## Contents of the Financial Statements

for the Period Ended 31 March 2025

Directors report |
Profit and loss |
Balance sheet |
Additional notes |
Balance sheet notes |

# PROFUSION MEDIA LTD.

Directors' report period ended 31 March 2025

The directors present their report with the financial statements of the company for the period ended 31 March 2025

Principal activities of the company

The principal activities of the company are business and domestic software development, information technology consultancy and data processing, hosting and related activities.

Additional information

Business progress Following a year of strategic realignment, the business now operates under a sustainable growth-focused model with improved financial performance enabling reinvestment in growth. A leaner leadership structure has been introduced, supported by new processes for capacity management and recruitment. Commercial functions in both Data and CRM have been strengthened, and unprofitable contracts have been offboarded. The business is now focused on maintaining profitable rates, reducing non-value-adding costs, and exiting non-core activities whilst extending its core capabilities into new markets. Post balance sheet events On 16 April 2025, the entire share capital of the company was acquired by Atombit Limited. As part of this acquisition: - Russell Parsons resigned as a director. - Paolo Righetti and Luca Pepere were appointed as directors. These changes reflect the new ownership structure and governance of the company. Outlook As part of its acquisition of Profusion Media Limited, Atombit Limited also acquired four additional businesses operating across Europe and Asia. This expansion is expected to enhance the company's resources and strategic capabilities, supporting accelerated growth and broader market reach. Integration plans are underway to align operations within the Atombit group, and the directors remain optimistic about the company's future prospects, anticipating sustainable and profitable growth. Directors The directors who held office during the year and up to the date of approval of the financial statements were: - Guy Marson - Russell Parsons (resigned 31 March 2025) - Paolo Righetti (appointed 16 April 2025) - Luca Pepere (appointed 16 April 2025) Directors' responsibilities Company law requires the directors to prepare financial statements for each financial year which give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period. In preparing those financial statements, the directors are required to: - Select suitable accounting policies and then apply them consistently. - Make judgements and estimates that are reasonable and prudent. Prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business. The directors are responsible for keeping proper accounting records which disclose with reasonable accuracy at any time the financial position of the company and to enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities. - Statement of disclosure to the accountant - So far as the directors are aware, there is no relevant information of which the company's accountant is unaware; and They have taken all steps that they ought to have taken as directors in order to make themselves aware of any relevant information and to establish that the company's accountant is aware of that information. This report has been prepared in accordance with the provisions applicable to companies entitled to the small companies exemption.

Directors

The director shown below has held office during the whole of the period from
1 April 2024 to 31 March 2025

Guy Marson

The director shown below has held office during the whole of the period from
1 April 2024 to 31 March 2025

Russell Parsons

The above report has been prepared in accordance with the special provisions in part 15 of the Companies Act 2006

This report was approved by the board of directors on
7 August 2025

And signed on behalf of the board by:
Name: Guy Marson
Status: Director

# PROFUSION MEDIA LTD.

## Profit And Loss Account

for the Period Ended 31 March 2025

| 2025 | 2024
--- | --- | ---
| £ | £
Turnover: | 4,645,285 | 5,619,457
Cost of sales: | ( 3,186,660 ) | ( 4,717,038 )
Gross profit(or loss): | 1,458,625 | 902,419
Administrative expenses: | ( 717,794 ) | ( 898,390 )
Operating profit(or loss): | 740,831 | 4,029
Profit(or loss) before tax: | 740,831 | 4,029
Tax: | ( 112,454 ) | ( 6,836 )
Profit(or loss) for the financial year: | 628,377 | (2,807)

# PROFUSION MEDIA LTD.

## Balance sheet

As at 31 March 2025

| Notes | 2025 | 2024
--- | --- | --- | ---
|  | £ | £
Fixed assets
Tangible assets: | 3 | 22,103 | 0
Total fixed assets: |  | 22,103 | 0
Current assets
Debtors: | 4 | 764,292 | 1,197,238
Cash at bank and in hand: |  | 1,239,574 | 60,628
Total current assets: |  | 2,003,866 | 1,257,866
Creditors: amounts falling due within one year: | 5 | ( 676,743 ) | ( 537,017 )
Net current assets (liabilities): |  | 1,327,123 | 720,849
Total assets less current liabilities: |  | 1,349,226 | 720,849
Total net assets (liabilities): |  | 1,349,226 | 720,849
Capital and reserves
Called up share capital: |  | 100 | 100
Profit and loss account: |  | 1,349,126 | 720,749
Total Shareholders' funds: |  | 1,349,226 | 720,849

The notes form part of these financial statements

# PROFUSION MEDIA LTD.

## Balance sheet statements

For the year ending 31 March 2025 the company was entitled to exemption under section 477 of the Companies Act 2006 relating to small companies.

The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.

These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

This report was approved by the board of directors on 23 October 2025
and signed on behalf of the board by:

Name: Guy Marson
Status: Director

The notes form part of these financial statements

# PROFUSION MEDIA LTD.

## Notes to the Financial Statements

for the Period Ended 31 March 2025

- ## 1. Accounting policies

  Basis of measurement and preparation

  These financial statements have been prepared in accordance with the provisions of Section 1A (Small Entities) of Financial Reporting Standard 102

  Turnover policy

  Turnover is recognised at the fair value of the consideration received or receivable for goods and services provided in the normal course of business and is shown net of VAT and other sales related taxes. The fair value of consideration takes into account trade discounts, settlement discounts and volume rebates. When cash inflows are deferred and represent a financial arrangement, the fair value of the consideration is the present value of the future receipts. The difference between the fair value of the consideration and the nominal amount received is recognised as interest income. Revenue from the sale of goods is recognised when the significant risks and rewards of ownership of the goods have passed to the buyer, the amount of revenue can be measured reliably, it is probable that the economic benefits associated with the transaction will flow to the entity and the costs incurred or to be incurred in respect of the transaction can be measured reliably. Revenue from contracts for the provision of professional services is recognised by reference to the stage of completion when the stage of completion, costs incurred and costs to complete can be estimated reliably. The stage of completion is calculated by comparing costs incurred, mainly in relation to contractual hourly staff rates and materials, as a proportion of total costs. Where the outcome cannot be estimated reliably, revenue is recognised only to the extent of the expenses recognised that it is probable will be recovered.

  Tangible fixed assets depreciation policy

  Tangible fixed assets are stated at cost less accumulated depreciation and any accumulated impairment losses. Cost includes the original purchase price and costs directly attributable to bringing the asset to its working condition for its intended use. Depreciation is provided on a straight-line basis to write off the cost of tangible fixed assets over their estimated useful lives as follows: - Computer and office equipment – 3 years The residual value, useful lives and depreciation method are reviewed annually and adjusted if appropriate.

  Other accounting policies

  Cash and Cash Equivalents Cash and cash equivalents are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities. Financial Instruments The company has elected to apply the provisions of Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instruments Issues’ of FRS 102 to all of its financial instruments. Financial instruments are recognised in the company's balance sheet when the company becomes party to the contractual provisions of the instrument. Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously. Basic financial assets Basic financial assets, which include debtors and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised. Classification of financial liabilities Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities. Basic financial liabilities Basic financial liabilities, including creditors, bank loans, loans from fellow group companies and preference shares that are classified as debt, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised. Debt instruments are subsequently carried at amortised cost, using the effective interest rate method. Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method. Equity Instruments Equity instruments issued by the company are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the company. Derivatives Derivatives are initially recognised at fair value at the date a derivative contract is entered into and are subsequently remeasured to fair value at each reporting end date. The resulting gain or loss is recognised in profit or loss immediately unless the derivative is designated and effective as a hedging instrument, in which event the timing of the recognition in profit or loss depends on the nature of the hedge relationship. A derivative with a positive fair value is recognised as a financial asset, whereas a derivative with a negative fair value is recognised as a financial liability. Taxation The tax expense represents the sum of the tax currently payable and deferred tax. Current tax The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the profit and loss account because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. The company’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the reporting end date. Deferred tax Deferred tax liabilities are generally recognised for all timing differences and deferred tax assets are recognised to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Such assets and liabilities are not recognised if the timing difference arises from goodwill or from the initial recognition of other assets and liabilities in a transaction that affects neither the tax profit nor the accounting profit. The carrying amount of deferred tax assets is reviewed at each reporting end date and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled, or the asset is realised. Deferred tax is charged or credited in the profit and loss account, except when it relates to items charged or credited directly to equity, in which case the deferred tax is also dealt with in equity. Deferred tax assets and liabilities are offset when the company has a legally enforceable right to offset current tax assets and liabilities and the deferred tax assets and liabilities relate to taxes levied by the same tax authority.

# PROFUSION MEDIA LTD.

## Notes to the Financial Statements

for the Period Ended 31 March 2025

- ## 2. Employees

  | 2025 | 2024
  --- | --- | ---
  Average number of employees during the period | 33 | 52

# PROFUSION MEDIA LTD.

## Notes to the Financial Statements

for the Period Ended 31 March 2025

## 3. Tangible assets

| Land & buildings | Plant & machinery | Fixtures & fittings | Office equipment | Motor vehicles | Total
--- | --- | --- | --- | --- | --- | ---
Cost | £ | £ | £ | £ | £ | £
At 1 April 2024 |  |  |  | 0 |  | 0
Additions |  |  |  | 25,771 |  | 25,771
Disposals |  |  |  |  |  |
Revaluations |  |  |  |  |  |
Transfers |  |  |  |  |  |
At 31 March 2025 |  |  |  | 25,771 |  | 25,771
Depreciation |  |  |  |  |  |
At 1 April 2024 |  |  |  | 0 |  | 0
Charge for year |  |  |  | 3,668 |  | 3,668
On disposals |  |  |  |  |  |
Other adjustments |  |  |  |  |  |
At 31 March 2025 |  |  |  | 3,668 |  | 3,668
Net book value |  |  |  |  |  |
At 31 March 2025 |  |  |  | 22,103 |  | 22,103
At 31 March 2024 |  |  |  | 0 |  | 0

# PROFUSION MEDIA LTD.

## Notes to the Financial Statements

for the Period Ended 31 March 2025

## 4. Debtors

| 2025 | 2024
--- | --- | ---
| £ | £
Trade debtors | 692,982 | 922,702
Prepayments and accrued income | 71,310 | 274,536
Total | 764,292 | 1,197,238

# PROFUSION MEDIA LTD.

## Notes to the Financial Statements

for the Period Ended 31 March 2025

## 5. Creditors: amounts falling due within one year note

| 2025 | 2024
--- | --- | ---
| £ | £
Trade creditors | 91,167 | 143,733
Taxation and social security | 362,190 | 227,330
Accruals and deferred income | 216,229 | 137,684
Other creditors | 7,157 | 28,270
Total | 676,743 | 537,017