for the Period Ended 31 March 2025
| Directors report | |
| Profit and loss | |
| Balance sheet | |
| Additional notes | |
| Balance sheet notes |
Directors' report period ended
The directors present their report with the financial statements of the company for the period ended 31 March 2025
Principal activities of the company
Additional information
Business progress Following a year of strategic realignment, the business now operates under a sustainable growth-focused model with improved financial performance enabling reinvestment in growth. A leaner leadership structure has been introduced, supported by new processes for capacity management and recruitment. Commercial functions in both Data and CRM have been strengthened, and unprofitable contracts have been offboarded. The business is now focused on maintaining profitable rates, reducing non-value-adding costs, and exiting non-core activities whilst extending its core capabilities into new markets. Post balance sheet events On 16 April 2025, the entire share capital of the company was acquired by Atombit Limited. As part of this acquisition: - Russell Parsons resigned as a director. - Paolo Righetti and Luca Pepere were appointed as directors. These changes reflect the new ownership structure and governance of the company. Outlook As part of its acquisition of Profusion Media Limited, Atombit Limited also acquired four additional businesses operating across Europe and Asia. This expansion is expected to enhance the company's resources and strategic capabilities, supporting accelerated growth and broader market reach. Integration plans are underway to align operations within the Atombit group, and the directors remain optimistic about the company's future prospects, anticipating sustainable and profitable growth. Directors The directors who held office during the year and up to the date of approval of the financial statements were: - Guy Marson - Russell Parsons (resigned 31 March 2025) - Paolo Righetti (appointed 16 April 2025) - Luca Pepere (appointed 16 April 2025) Directors' responsibilities Company law requires the directors to prepare financial statements for each financial year which give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period. In preparing those financial statements, the directors are required to: - Select suitable accounting policies and then apply them consistently. - Make judgements and estimates that are reasonable and prudent. Prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business. The directors are responsible for keeping proper accounting records which disclose with reasonable accuracy at any time the financial position of the company and to enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities. - Statement of disclosure to the accountant - So far as the directors are aware, there is no relevant information of which the company's accountant is unaware; and They have taken all steps that they ought to have taken as directors in order to make themselves aware of any relevant information and to establish that the company's accountant is aware of that information. This report has been prepared in accordance with the provisions applicable to companies entitled to the small companies exemption.
Directors
The director shown below has held office during the whole of the period from
1 April 2024
to
31 March 2025
The director shown below has held office during the whole of the period from
1 April 2024
to
31 March 2025
The above report has been prepared in accordance with the special provisions in part 15 of the Companies Act 2006
This report was approved by the board of directors on
And signed on behalf of the board by:
Name:
Status: Director
for the Period Ended
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As at
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| Debtors: | 4 |
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The notes form part of these financial statements
This report was approved by the board of directors on
and signed on behalf of the board by:
Name:
Status: Director
The notes form part of these financial statements
for the Period Ended 31 March 2025
Basis of measurement and preparation
Turnover policy
Tangible fixed assets depreciation policy
Other accounting policies
for the Period Ended 31 March 2025
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for the Period Ended 31 March 2025
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for the Period Ended 31 March 2025
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for the Period Ended 31 March 2025
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