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Registration number: 08298795

Lousin Holdings Limited

Annual Report and Consolidated Financial Statements

for the Year Ended 31 December 2024

 

Lousin Holdings Limited

Contents

Company Information

1

Strategic Report

2

Directors' Report

3

Independent Auditor's Report

4 to 6

Consolidated Profit and Loss Account

7

Consolidated Balance Sheet

8

Balance Sheet

9

Consolidated Statement of Changes in Equity

10

Statement of Changes in Equity

11

Consolidated Statement of Cash Flows

12

Notes to the Financial Statements

13 to 23

 

Lousin Holdings Limited

Company Information

Directors

S J McCutcheon

A S McCutcheon

D Fisk

Company secretary

S J McCutcheon

Registered office

10 Queen Street Place
London
EC4R 1AG

Auditors

Haysmacintyre LLP 10 Queen Street Place
London
EC4R 1AG

 

Lousin Holdings Limited

Strategic Report for the Year Ended 31 December 2024

Introduction
The directors present their report and financial statements for the year ended 31 December 2024.

Business review
The group consists of a holding company and two independent media planning and buying agencies. There have not been any significant changes in trading activity during the year and no changes are anticipated in the forthcoming year. The main objectives of the group are to increase turnover and profitability and this will be achieved by continuing to provide an excellent service to our existing client base whilst seeking opportunities for growth. The group is investing in and developing its digital marketing capabilities.

Principal risks and uncertainties
Turnover
There has been a decrease in turnover in the year to £8.21 million (2023: £15.69 million). The Directors will continue to seek opportunities for growth and focus on increasing turnover and monitor budgets during 2025. The investment in digital services will complement the existing media buying services the group supplies and enable an expanded range of services to be offered to clients.

Liquidity, Cashflow and Credit Risk
The group's main credit risk is attributable to its trade debtors. To minimise the increased risk of default payment in the current climate; firstly, we continually monitor and discuss existing debtor balances with clients to ensure they are open and transparent about their ability to meet their debts. Secondly, credit facilities are no longer offered and payments on account are made by clients continuing to use our services. In depth supplier contract reviews have been conducted and expenditure has been cancelled/reduced where possible. The group has a strong liquidity position and therefore has little to no risk that it cannot fulfil its obligations and operations.

Financial key performance indicators
Turnover has decreased to £8.21 million compared to £15.69 million in the prior year and a pre-tax profit of £1.93 million was made compared to £3.43 million in 2023. Cashflow remains strong and the company continues to maintain a strong cash position.

Fair review of the business

The results for the year which are set out in the profit and loss account show turnover of £8,212,490 (2023 - £15,690,560) and an operating profit of £1,439,582 (2023 - £3,250,600). At 31 December 2024 the company had net assets of £9,264,779 (2023 - £11,851,270). The directors consider the performance for the year and the financial position at the year end to be satisfactory.

Approved by the Board on 27 October 2025 and signed on its behalf by:


A S McCutcheon
Director

 

Lousin Holdings Limited

Directors' Report for the Year Ended 31 December 2024

Director's responsibilities statement
The directors are responsible for preparing the Group Strategic Report, the Directors' Report and the financial statements in accordance with applicable law and regulations.

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with applicable law and United Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice), including Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland'. Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the Company and the Group and of the profit or loss of the Group for
that period.

In preparing these financial statements, the director is required to:
• select suitable accounting policies for the Company's financial statements and then apply them consistently;
• make judgements and accounting estimates that are reasonable and prudent;
• prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company's transactions and disclose with reasonable accuracy at any time the financial position of the Company and to enable him to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the Company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

Results and dividends
The profit for the year, after taxation, amounted to £1,430,559 (2023 - £2,969,200).

Directors of the company

The directors who held office during the year were as follows:

S J McCutcheon - Company secretary and director

A S McCutcheon

D Fisk

Future developments

The company plans to continue to grow its customer base and turnover while keeping a close control of costs.

The company is looking to grow digital capabilities in the digital and media space as customers increasingly spend their advertising budgets on digital advertising.

Disclosure of information to the auditor

Each of the persons who are directors at the time when this Directors' Report is approved has confirmed that:

• so far as the director is aware, there is no relevant audit information of which the Company and the Group's auditors are unaware, and
• the director has taken all the steps that ought to have been taken as a director in order to be aware of any relevant audit information and to establish that the Company and the Group's auditors are aware of that
information.
 

Auditors

The auditors, Haysmacintyre LLP, will be proposed for reappointment in accordance with section 485 of the Companies Act 2006.

Approved by the Board on 27 October 2025 and signed on its behalf by:


A S McCutcheon
Director

 

Lousin Holdings Limited

Independent Auditor's Report to the Members of Lousin Holdings Limited

Opinion

We have audited the financial statements of Lousin Holdings Limited (the 'parent company') and its subsidiaries (the 'group') for the year ended 31 December 2024, which comprise the Consolidated Profit and Loss Account, Consolidated Balance Sheet, Balance Sheet, Consolidated Statement of Changes in Equity, Statement of Changes in Equity, Consolidated Statement of Cash Flows, and Notes to the Financial Statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:

give a true and fair view of the state of the group's and the parent company's affairs as at 31 December 2024 and of the group's profit for the year then ended;

have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and

have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the auditor responsibilities for the audit of the financial statements section of our report. We are independent of the group in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern

In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the group's ability to continue as a going concern for a period of at least twelve months from when the original financial statements were authorised for issue.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

Other information

The directors are responsible for the other information. The other information comprises the information included in the annual report, other than the financial statements and our auditor’s report thereon. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether there is a material misstatement in the financial statements or a material misstatement of the other information. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.

We have nothing to report in this regard.

Opinion on other matter prescribed by the Companies Act 2006

In our opinion, based on the work undertaken in the course of the audit:

the information given in the Strategic Report and Directors' Report for the financial year for which the financial statements are prepared is consistent with the financial statements; and

the Strategic Report and Directors' Report have been prepared in accordance with applicable legal requirements.

Matters on which we are required to report by exception

In the light of our knowledge and understanding of the company and its environment obtained in the course of the audit, we have not identified material misstatements in the Strategic Report and the Directors' Report.

 

Lousin Holdings Limited

Independent Auditor's Report to the Members of Lousin Holdings Limited

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our opinion:

adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received from branches not visited by us; or

the parent company financial statements are not in agreement with the accounting records and returns; or

certain disclosures of directors' remuneration specified by law are not made; or

we have not received all the information and explanations we require for our audit.

Responsibilities of directors

As explained more fully in the set out on page , the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the group’s and the parent company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the group or the parent company or to cease operations, or have no realistic alternative but to do so.

Auditor Responsibilities for the audit of the financial statements

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.


Extent to which the audit was considered capable of detecting irregularities, including fraud.

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud, is detailed below.

Our approach to identifying and assessing the risks of material misstatement in respect of irregularities, including fraud and non-compliance with laws and regulations, was as follows:

the engagement partner ensured that the engagement team collectively had the appropriate competence, capabilities and skills to identify or recognise non-compliance with applicable laws and regulations; and

we identified the laws and regulations applicable to the company through communications with directors and other management, and from our knowledge and experience of the sector; and

we focused on specific laws and regulations which we considered may have a direct material effect on the financial statements or the operations of the company, including the Companies Act 2006 and taxation legislation; and

we assessed the extent of compliance with the laws and regulations identified above through making enquiries of management; and

identified laws and regulations were communicated within the audit team and the team remained alert to instances of non-compliance throughout the audit.

We assessed the susceptibility of the company’s financial statements to material misstatement, including obtaining an understanding of how fraud might occur, by:

making enquiries of management as to where they considered there was susceptibility to fraud, their knowledge of actual, suspected and alleged fraud; and

considering the internal controls in place to mitigate risks of fraud and non-compliance with laws and regulations.

To address the risk of fraud through management bias and override of controls, we:

performed analytical procedures to identify any unusual or unexpected relationships; and

tested journal entries to identify unusual transactions; and

investigated the rationale behind significant or unusual transactions.

 

Lousin Holdings Limited

Independent Auditor's Report to the Members of Lousin Holdings Limited

In response to the risk of irregularities and non-compliance with laws and regulations, we designed procedures which included, but were not limited to:

agreeing financial statement disclosures to underlying supporting documentation; and

enquiring of management as to actual and potential litigation and claims; and

enquiring of management as to income due to ensure income was reported in the correct period.

There are inherent limitations in our audit procedures described above. The more removed that laws and regulations are from financial transactions, the less likely it is that we would become aware of non-compliance. Auditing standards also limit the audit procedures required to identify non-compliance with laws and regulations to enquiry of the members and management and the inspection of regulatory and legal correspondence, if any.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor's report.

Use of our report

This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company’s members those matters we are required to state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company’s members as a body, for our audit work, for this report, or for the opinions we have formed.





Andrew Broome (Senior Statutory Auditor)
For and on behalf of Haysmacintyre LLP, Statutory Auditor

10 Queen Street Place
London
EC4R 1AG

28 October 2025

 

Lousin Holdings Limited

Consolidated Profit and Loss Account for the Year Ended 31 December 2024

Note

2024
£

2023
£

Turnover

4

8,212,490

15,690,560

Cost of sales

 

(6,223,283)

(11,250,061)

Gross profit

 

1,989,207

4,440,499

Administrative expenses

 

(553,375)

(1,219,899)

Other operating income

5

3,750

30,000

Operating profit

6

1,439,582

3,250,600

Other interest receivable and similar income

10

494,171

179,379

Interest payable and similar expenses

-

(237)

   

494,171

179,142

Profit before tax

 

1,933,753

3,429,742

Tax on profit

11

(501,464)

(460,542)

Profit for the financial year

 

1,432,289

2,969,200

Profit/(loss) attributable to:

 

Owners of the company

 

1,432,289

2,969,200

The above results were derived from continuing operations.

The group has no recognised gains or losses for the year other than the results above.

 

Lousin Holdings Limited

(Registration number: 08298795)
Consolidated Balance Sheet as at 31 December 2024

Note

2024
£

2023
£

Fixed assets

 

Tangible assets

12

120,114

89,496

Other financial assets

14

255,626

-

 

375,740

89,496

Current assets

 

Debtors

15

2,095,659

2,552,741

Cash at bank and in hand

 

9,613,088

12,345,898

 

11,708,747

14,898,639

Creditors: Amounts falling due within one year

17

(2,782,436)

(3,136,865)

Net current assets

 

8,926,311

11,761,774

Total assets less current liabilities

 

9,302,051

11,851,270

Provisions for liabilities

19

(18,492)

-

Net assets

 

9,283,559

11,851,270

Capital and reserves

 

Called up share capital

20

5,300

5,300

Capital redemption reserve

21

5,000

5,000

Retained earnings

21

9,273,259

11,840,970

Equity attributable to owners of the company

 

9,283,559

11,851,270

Shareholders' funds

 

9,283,559

11,851,270

Approved and authorised by the Board on 27 October 2025 and signed on its behalf by:
 

A S McCutcheon
Director

 

Lousin Holdings Limited

(Registration number: 08298795)
Balance Sheet as at 31 December 2024

Note

2024
£

2023
£

Fixed assets

 

Investments

13

5,201

5,201

Current assets

 

Debtors

15

8,720,000

4,158,907

Cash at bank and in hand

 

100

100

 

8,720,100

4,159,007

Creditors: Amounts falling due within one year

17

(455,300)

(600,839)

Net current assets

 

8,264,800

3,558,168

Net assets

 

8,270,001

3,563,369

Capital and reserves

 

Called up share capital

20

5,300

5,300

Retained earnings

8,264,701

3,558,069

Shareholders' funds

 

8,270,001

3,563,369

Approved and authorised by the Board on 27 October 2025 and signed on its behalf by:
 

A S McCutcheon
Director

 

Lousin Holdings Limited

Consolidated Statement of Changes in Equity for the Year Ended 31 December 2024
Equity attributable to the parent company

Share capital
£

Capital redemption reserve
£

Retained earnings
£

Total
£

Total equity
£

At 1 January 2024

5,300

5,000

11,840,970

11,851,270

11,851,270

Profit for the year

-

-

1,432,289

1,432,289

1,432,289

Dividends

-

-

(4,000,000)

(4,000,000)

(4,000,000)

At 31 December 2024

5,300

5,000

9,273,259

9,283,559

9,283,559

Share capital
£

Capital redemption reserve
£

Retained earnings
£

Total
£

Total equity
£

At 1 January 2023

5,300

5,000

8,871,770

8,882,070

8,882,070

Profit for the year

-

-

2,969,200

2,969,200

2,969,200

At 31 December 2023

5,300

5,000

11,840,970

11,851,270

11,851,270

 

Lousin Holdings Limited

Statement of Changes in Equity for the Year Ended 31 December 2024

Share capital
£

Retained earnings
£

Total
£

At 1 January 2024

5,300

3,558,069

3,563,369

Profit for the year

-

4,706,632

4,706,632

At 31 December 2024

5,300

8,264,701

8,270,001

Share capital
£

Retained earnings
£

Total
£

At 1 January 2023

5,300

3,563,150

3,568,450

Loss for the year

-

(5,081)

(5,081)

At 31 December 2023

5,300

3,558,069

3,563,369

 

Lousin Holdings Limited

Consolidated Statement of Cash Flows for the Year Ended 31 December 2024

Note

2024
£

2023
£

Cash flows from operating activities

Profit for the year

 

1,432,289

2,969,200

Adjustments to cash flows from non-cash items

 

Depreciation and amortisation

6

14,585

12,223

Finance income

(494,171)

(179,379)

Finance costs

-

237

Taxation charge

11

501,464

460,542

 

1,454,167

3,262,823

Working capital adjustments

 

Decrease in trade debtors

15

175,115

3,265,452

Decrease in trade creditors

17

(632,041)

(3,485,075)

Increase in deferred income, including government grants

 

275,399

-

Cash generated from operations

 

1,272,640

3,043,200

Income taxes paid

11

(198,792)

(769,906)

Net cash flow from operating activities

 

1,073,848

2,273,294

Cash flows from investing activities

 

Interest received

494,171

179,379

Acquisitions of tangible assets

(45,203)

-

Acquisition of financial investments other than trading investments

 

(255,626)

-

Net cash flows from investing activities

 

193,342

179,379

Cash flows from financing activities

 

Interest paid

-

(237)

Dividends paid

(4,000,000)

-

Net cash flows from financing activities

 

(4,000,000)

(237)

Net (decrease)/increase in cash and cash equivalents

 

(2,732,810)

2,452,436

Cash and cash equivalents at 1 January

 

12,345,898

9,893,462

Cash and cash equivalents at 31 December

 

9,613,088

12,345,898

 

Lousin Holdings Limited

Notes to the Financial Statements for the Year Ended 31 December 2024

 

1

General information

The company is a private company limited by share capital, incorporated in England and Wales.

The address of its registered office is:
10 Queen Street Place
London
EC4R 1AG
United Kingdom

 

2

Accounting policies

Statement of compliance

These financial statements were prepared in accordance with Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the United Kingdom and Republic of Ireland and the Companies Act 2006'.

Basis of preparation

The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with Financial Reporting Standard 102, the Financial Reporting Standard applicable in the UK and the Republic of Ireland and the Companies Act 2006.

The preparation of financial statements in compliance with FRS 102 requires the use of certain critical accounting estimates. It also requires Group management to exercise judgement in applying the Group's accounting policies (see note 3).

The Company has taken advantage of the exemption allowed under section 408 of the Companies Act 2006 and has not presented its own Profit and Loss Account in these financial statements.

The following principal accounting policies have been applied:

Basis of consolidation

The consolidated financial statements present the results of the Company and its own subsidiaries ("the Group") as if they form a single entity. Intercompany transactions and balances between group companies are therefore eliminated in full.

Going concern

In assessing the Group's ability to continue as a going concern, the directors have considered the liquidity position and reviewed cash flow forecasts for the foreseeable future. The Group has adequate financial resources and as a consequence, the directors believe that the group is well placed to manage its business risks successfully and meet its liabilities as they fall due. For this reason, the directors continue to adopt the going concern basis in preparing accounts.

 

Lousin Holdings Limited

Notes to the Financial Statements for the Year Ended 31 December 2024

Foreign currency transactions and balances

The Company's functional and presentational currency is GBP.

Foreign currency transactions are translated into the functional currency using the spot exchange rates at the dates of the transactions.

At each period end, foreign currency monetary items are translated using the closing rate. Non-monetary items measured at historical cost are translated using the exchange rate at the date of the transaction, and non-monetary items measured at fair value are measured using the exchange rate when fair value was determined.

Foreign exchange gains and losses resulting from settlement of transactions and from translation at period-end exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in profit or loss, except when deferred in other comprehensive income as qualifying cash flow hedges.

Foreign exchange gains and losses that relate to borrowings and cash equivalents are presented in the Consolidated Profit and Loss Account within 'finance income or costs'. All other foreign exchange gains and losses are presented in profit or loss within 'other operating income'.

On consolidation, results of overseas operations are translated into Sterling at rates approximating to those ruling when transactions took place. All assets and liabilities of overseas operations are translated at the rate ruling at the reporting date. Exchange differences arising on translating opening net assets at opening rate and results of overseas operations at actual rate are recognised in other comprehensive income.

Revenue recognition

Revenue is recognised to the extent that it is probable that the economic benefits will flow to the Group and the revenue can be reliably measured. Revenue is measured as the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes. The following criteria must also be met before revenue is recognised:

Rendering of services
Revenue from a contract to provide services is recognised in the period in which the services are provided in accordance with the stage of completion of the contract when all of the following conditions are satisfied:

• The amount of revenue can be measured reliably;
• It is probable that the Group will receive consideration due under the contract;
• The stage of completion of the contract at end of reporting period can be measured reliably; and
• The costs incurred and costs to complete the contract can be measured reliably.

Interest income

Interest income is recognised in profit or loss using the effective interest method.

Finance costs

Finance costs are charged to profit or loss over the term of the debt using the effective interest method so that the amount charged is at a constant rate on the carrying amount. Issue costs are initially recognised as a reduction in the proceeds of the associated capital instrument.

Defined contribution pension obligation

The Group operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the Group pays fixed contributions into a separate entity. Once the contributions have been paid, the Group has no further payment obligations.

The contributions are recognised as an expense in profit or loss when they fall due. Amounts not paid are shown in accruals as a liability in the Balance Sheet. The assets of the plan are held separately from the Group in independently administered funds.

Tax

The tax expense for the year comprises current and deferred tax. Tax is recognised in profit or loss except that a charge attributable to an item of income and expenses recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the balance sheet date in countries where the Company and Group operate and generate income.

 

Lousin Holdings Limited

Notes to the Financial Statements for the Year Ended 31 December 2024

Deferred tax balances are recognised concerning all timing differences that have originated but not reversed by the balance sheet date, except that:

• The recognition of deferred tax assets is limited to when it is probable they will be recovered against reversal of deferred tax liabilities or future taxable profits;

• Any deferred tax balances are reversed if and when all conditions for retaining associated allowances have been met; and

• Where they relate to timing differences concerning interests in subsidiaries, associates, branches, and joint ventures, and the Group can control the reversal of timing differences, such differences are not considered probable in the foreseeable future.

Deferred tax balances are not recognised in respect of permanent differences except in business combinations when deferred tax is recognised between the fair values of assets acquired and future deductions available for those assets. Fair values of liabilities acquired are assessed for deferred tax. Deferred tax is calculated using rates and laws enacted or substantively enacted by the balance sheet date and expected to apply when the temporary differences reverse.

Tangible assets

Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

Depreciation

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, using the straight-line method as follows:

Asset class

Depreciation method and rate

Fixtures and fittings

15%

Office equipment

15%

The assets' residual values, useful lives, and depreciation methods are reviewed and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.

Investments

Investments in subsidiaries are measured at cost less accumulated impairment.

Cash and cash equivalents

Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours. Cash equivalents are highly liquid investments that mature in no more than three months from the date of acquisition and that are readily convertible to known amounts of cash with insignificant risk of change in value.

In the Consolidated Statement of Cash Flows, cash and cash equivalents are shown net of bank overdrafts that are repayable on demand and form an integral part of the Group's cash management.

Trade debtors

Short-term debtors are measured at transaction price, less any impairment. Loans receivable are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method, less any impairment.

Trade creditors

Short-term creditors are measured at the transaction price. Other financial liabilities, including bank loans, are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method.

 

Lousin Holdings Limited

Notes to the Financial Statements for the Year Ended 31 December 2024

Financial instruments

The Group has elected to apply the provisions of Section 11 "Basic Financial Instruments" of FRS 102 to all of its financial instruments.

The Group has elected to apply the recognition and measurement provisions of IFRS 9 Financial Instruments (as adopted by the UK Endorsement Board) with the disclosure requirements of Sections 11 and 12 and the other presentation requirements of FRS 102.

Financial instruments are recognised in the Group's Balance Sheet when the Group becomes party to the contractual provisions of the instrument.

Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Basic Financial Assets
Basic financial assets, which include trade and other receivables, cash and bank balances, are initially measured at their transaction price including transaction costs and are subsequently carried at their amortised cost using the effective interest method, less any provision for impairment-unless the arrangement constitutes a financing transaction, in which case the transaction is measured at the present value of future receipts discounted at a market rate of interest.

Discounting is omitted where the effect of discounting is immaterial. The Group's cash equivalents and most trade and other receivables due within the operating cycle fall into this category of financial instruments.

Other Financial Assets
Other financial assets, which include investments in equity instruments not classified as subsidiaries, associates, or joint ventures, are initially measured at fair value-normally recognised at transaction price. Such assets are subsequently measured at fair value, with changes in fair value being recognised in profit or loss. Where other financial assets are not publicly traded and their fair value cannot be measured reliably, they are measured at cost less impairment.

Impairment of Financial Assets
Financial assets are assessed for indicators of impairment at each reporting date.

Financial assets are impaired when events subsequent to initial recognition indicate that the estimated future cash flows derived from the asset(s) have been adversely impacted. The impairment loss is the difference between the current carrying amount and the present value of the future cash flows at the asset(s) original effective interest rate.

If there is a favourable change in relation to the events surrounding the impairment loss, then the impairment can be reviewed for possible reversal. The reversal will not cause the current carrying amount to exceed the original carrying amount had the impairment not been recognised. The impairment reversal is recognised in the profit or loss.

Financial Liabilities
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the Group after the deduction of all its liabilities.

Basic financial liabilities, which include trade and other payables, bank loans, other loans, and loans due to fellow group companies, are initially measured at their transaction price after transaction costs. When this constitutes a financing transaction, the debt instrument is measured at the present value of future receipts discounted at a market rate of interest. Discounting is omitted where the effect of discounting is immaterial.

Debt instruments are subsequently carried at their amortised cost using the effective interest rate method.

Trade payables are obligations to pay for goods and services acquired in the ordinary course of business from suppliers. Trade payables are classified as current liabilities if payment is due within one year. If not, they represent non-current liabilities. Trade payables are initially recognised at their transaction price and subsequently measured at amortised cost using the effective interest method. Discounting is omitted where the effect of discounting is immaterial.



Other Financial Instruments
Derivatives, including forward exchange contracts, futures contracts, and interest rate swaps, are not classified as basic financial instruments. These are initially recognised at fair value on the date the derivative contract is entered into, with costs being charged to profit or loss. They are subsequently measured at fair value, with changes recognised in profit or loss.

Debt instruments that do not meet the conditions set out in FRS 102 paragraph 11.9 are subsequently measured at fair value through profit or loss. This recognition and measurement also apply to financial instruments where performance is evaluated on a fair value basis, as with documented risk management or investment strategy.

Derecognition of Financial Assets
Financial assets are derecognised when their contractual rights to future cash flows expire, are settled, or the Group transfers the asset and substantially all the risks and rewards of ownership to another party.

Derecognition of Financial Liabilities
Financial liabilities are derecognised when the Group's contractual obligations expire, or are discharged or cancelled.

 

Lousin Holdings Limited

Notes to the Financial Statements for the Year Ended 31 December 2024

Financial instruments

The Group has elected to apply the provisions of Section 11 "Basic Financial Instruments" of FRS 102 to all of its financial instruments.

The Group has elected to apply the recognition and measurement provisions of IFRS 9 Financial Instruments (as adopted by the UK Endorsement Board) with the disclosure requirements of Sections 11 and 12 and the other presentation requirements of FRS 102.

Financial instruments are recognised in the Group's Balance Sheet when the Group becomes party to the contractual provisions of the instrument.

Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Basic Financial Assets
Basic financial assets, which include trade and other receivables, cash and bank balances, are initially measured at their transaction price including transaction costs and are subsequently carried at their amortised cost using the effective interest method, less any provision for impairment-unless the arrangement constitutes a financing transaction, in which case the transaction is measured at the present value of future receipts discounted at a market rate of interest.

Discounting is omitted where the effect of discounting is immaterial. The Group's cash equivalents and most trade and other receivables due within the operating cycle fall into this category of financial instruments.

Other Financial Assets
Other financial assets, which include investments in equity instruments not classified as subsidiaries, associates, or joint ventures, are initially measured at fair value-normally recognised at transaction price. Such assets are subsequently measured at fair value, with changes in fair value being recognised in profit or loss. Where other financial assets are not publicly traded and their fair value cannot be measured reliably, they are measured at cost less impairment.

Impairment of Financial Assets
Financial assets are assessed for indicators of impairment at each reporting date.

Financial assets are impaired when events subsequent to initial recognition indicate that the estimated future cash flows derived from the asset(s) have been adversely impacted. The impairment loss is the difference between the current carrying amount and the present value of the future cash flows at the asset(s) original effective interest rate.

If there is a favourable change in relation to the events surrounding the impairment loss, then the impairment can be reviewed for possible reversal. The reversal will not cause the current carrying amount to exceed the original carrying amount had the impairment not been recognised. The impairment reversal is recognised in the profit or loss.

Financial Liabilities
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the Group after the deduction of all its liabilities.

Basic financial liabilities, which include trade and other payables, bank loans, other loans, and loans due to fellow group companies, are initially measured at their transaction price after transaction costs. When this constitutes a financing transaction, the debt instrument is measured at the present value of future receipts discounted at a market rate of interest. Discounting is omitted where the effect of discounting is immaterial.

Debt instruments are subsequently carried at their amortised cost using the effective interest rate method.

Trade payables are obligations to pay for goods and services acquired in the ordinary course of business from suppliers. Trade payables are classified as current liabilities if payment is due within one year. If not, they represent non-current liabilities. Trade payables are initially recognised at their transaction price and subsequently measured at amortised cost using the effective interest method. Discounting is omitted where the effect of discounting is immaterial.



Other Financial Instruments
Derivatives, including forward exchange contracts, futures contracts, and interest rate swaps, are not classified as basic financial instruments. These are initially recognised at fair value on the date the derivative contract is entered into, with costs being charged to profit or loss. They are subsequently measured at fair value, with changes recognised in profit or loss.

Debt instruments that do not meet the conditions set out in FRS 102 paragraph 11.9 are subsequently measured at fair value through profit or loss. This recognition and measurement also apply to financial instruments where performance is evaluated on a fair value basis, as with documented risk management or investment strategy.

Derecognition of Financial Assets
Financial assets are derecognised when their contractual rights to future cash flows expire, are settled, or the Group transfers the asset and substantially all the risks and rewards of ownership to another party.

Derecognition of Financial Liabilities
Financial liabilities are derecognised when the Group's contractual obligations expire, or are discharged or cancelled.

Dividends

Equity dividends are recognised when they become legally payable. Interim equity dividends are recognised when paid. Final equity dividends are recognised when approved by the shareholders at an annual general meeting.

 

3

Judgements in applying accounting policies and key sources of estimation uncertainty

No material judgements or key sources of estimation uncertainty have been identified in the preparation of these consolidated financial statements.

 

4

Turnover

The analysis of the group's Turnover for the year from continuing operations is as follows:

2024
£

2023
£

Media services

8,212,490

15,690,560

The analysis of the group's Turnover for the year by class of business is as follows:

2024
£

2023
£

United Kingdom

7,248,530

12,408,923

Rest of Europe

90,090

1,199,699

Rest of the world

873,870

2,081,938

8,212,490

15,690,560

 

5

Other operating income

The analysis of the group's other operating income for the year is as follows:

2024
£

2023
£

Other operating income

3,750

30,000

 

Lousin Holdings Limited

Notes to the Financial Statements for the Year Ended 31 December 2024

 

6

Operating profit

Arrived at after charging/(crediting)

2024
£

2023
£

Foreign exchange (gains)/losses

(10,514)

14,936

Depreciation expense

14,585

12,223

Operating lease expense - property

137,957

130,844

 

7

Auditors' remuneration

2024
£

2023
£

Audit of these financial statements

20,800

20,000

Other fees to auditors

Taxation compliance services

2,500

3,750

Other services relating to taxation

900

2,800

All non-audit services not included above

2,070

12,577

5,470

19,127


 

 

8

Employees

The aggregate payroll costs (including directors' remuneration) were as follows:

2024
£

2023
£

Wages and salaries

998,153

1,418,812

Social security costs

146,196

156,021

Pension costs, defined contribution scheme

21,904

12,068

1,166,253

1,586,901

The average number of persons employed by the group (including directors) during the year, analysed by category was as follows:

2024
No.

2023
No.

Sales and administration

14

14

Management

2

2

16

16

 

Lousin Holdings Limited

Notes to the Financial Statements for the Year Ended 31 December 2024

 

9

Directors' remuneration

The directors' remuneration for the year was as follows:

2024
£

2023
£

Remuneration

468,366

713,133

Contributions paid to money purchase schemes

1,504

1,497

469,870

714,630

The highest paid director received remuneration of £274,726 (2023 - £525,674).

The value of the Group's contributions paid to a defined contribution pension scheme in respect of the highest paid director amount to £1,321 (2023 - £1,320).

The Directors are considered to be the key management personnel of the Group.

 

10

Other interest receivable and similar income

2024
£

2023
£

Bank and other interest receivable

494,171

179,379

 

11

Taxation

Tax charged/(credited) in the consolidated profit and loss account

2024
£

2023
£

Current taxation

UK corporation tax

201,005

742,509

Deferred taxation

Arising from origination and reversal of timing differences

300,459

(281,967)

Tax expense in the profit and loss account

501,464

460,542

The tax on profit before tax for the year is the same as the standard rate of corporation tax in the UK (2023 - the same as the standard rate of corporation tax in the UK) of 25% (2023 - 23.52%).

The differences are reconciled below:

2024
£

2023
£

Profit before tax

1,933,753

3,429,742

Corporation tax at standard rate

483,438

806,516

Effect of expense not deductible in determining taxable profit (tax loss)

17,476

8,291

Tax increase from other short-term timing differences

550

9

Decrease in UK and foreign current tax from adjustment for prior periods

-

(5,293)

Adjustments to brought forward values

-

1,048

Deferred tax expense relating to changes in tax rates or laws

-

4,281

Deferred tax credit from unrecognised temporary difference from a prior period

-

(354,310)

Total tax charge

501,464

460,542

There were no factors that may affect future tax charge.

 

Lousin Holdings Limited

Notes to the Financial Statements for the Year Ended 31 December 2024

 

12

Tangible assets

Group

Land and buildings
£

Fixtures and fittings
 £

Office equipment
£

Total
£

Cost or valuation

At 1 January 2024

-

85,636

108,290

193,926

Additions

20,024

12,810

12,369

45,203

At 31 December 2024

20,024

98,446

120,659

239,129

Depreciation

At 1 January 2024

-

19,345

85,085

104,430

Charge for the year

1,244

3,317

10,024

14,585

At 31 December 2024

1,244

22,662

95,109

119,015

Carrying amount

At 31 December 2024

18,780

75,784

25,550

120,114

At 31 December 2023

-

66,291

23,205

89,496

Included within the net book value of land and buildings above is £18,780 (2023 - £Nil) in respect of long leasehold land and buildings.
 

 

13

Investments

Company

£

Cost or valuation

At 1 January 2024 and 31 December 2024

5,201

Details of undertakings

Details of the investments (including principal place of business of unincorporated entities) in which the group holds 20% or more of the nominal value of any class of share capital are as follows:

Undertaking

Registered office

Holding

Proportion of voting rights and shares held

2024

2023

Subsidiary undertakings

McCutcheon Norveil Consultancy Limited

10 Queen Street Place, EC4R 1AG

Ordinary

100%

100%

Map Media Limited

10 Queen Street Place, EC4R 1AG

Ordinary

100%

100%

MNC Group Trust Limited

Incorporated in Jersey

Ordinary

100%

100%

 

Lousin Holdings Limited

Notes to the Financial Statements for the Year Ended 31 December 2024

 

14

Other financial assets

Group

Financial assets at cost less impairment
£

Total
£

Non-current financial assets

Cost or valuation

Additions

255,626

255,626

At 31 December 2024

255,626

255,626

Impairment

Carrying amount

At 31 December 2024

255,626

255,626

 

15

Debtors

   

Group

Company

Note

2024
£

2023
£

2024
£

2023
£

Trade debtors

 

1,236,420

1,304,562

-

-

Amounts owed by related parties

22

15,839

-

8,720,000

4,158,907

Other debtors

 

819,763

938,512

-

-

Prepayments and accrued income

 

23,637

27,700

-

-

Deferred tax assets

11

-

281,967

-

-

 

2,095,659

2,552,741

8,720,000

4,158,907

 

16

Cash and cash equivalents

 

Group

Company

2024
£

2023
£

2024
£

2023
£

Cash at bank and in hand

9,613,088

12,345,898

100

100

 

17

Creditors

   

Group

Company

Note

2024
£

2023
£

2024
£

2023
£

Due within one year

 

Trade creditors

 

708,270

534,891

-

-

Amounts due to related parties

22

-

-

433,941

572,843

Social security and other taxes

 

168,623

73,957

-

-

Other creditors

 

43,088

39,912

96

96

Accruals and deferred income

 

1,860,242

2,488,105

19,050

27,900

Corporation tax liability

11

2,213

-

2,213

-

 

2,782,436

3,136,865

455,300

600,839

 

Lousin Holdings Limited

Notes to the Financial Statements for the Year Ended 31 December 2024

 

18

Financial instruments

Group

Categorisation of financial instruments

2024
 £

2023
 £

Financial assets measured at fair value through profit or loss

9,613,088

12,345,898

Financial assets measured at amortised cost comprise trade and other debtors.

 

19

Deferred tax

Company

There were no deferred tax assets or liabilities to recognise for the company for the year ended 31 December 2023 and 31 December 2024.

Group

Deferred tax assets and liabilities

2024

Liability
£

Fixed asset timing differences

20,184

Short term timing differences

(1,692)

18,492

2023

Asset
£

Fixed asset timing differences

(16,535)

Short term timing differences

298,502

281,967

 

20

Share capital

Allotted, called up and fully paid shares

2024

2023

No.

£

No.

£

Ordinary shares of £1 each

5,300

5,300

5,300

5,300

       
 

21

Reserves

Capital redemption reserve

All reserves in respect of capital redemption are non-distributable reserves.

Profit and loss account

All reserves in respect of profit and loss are distributable reserves.

 

Lousin Holdings Limited

Notes to the Financial Statements for the Year Ended 31 December 2024

 

22

Related party transactions

The group has taken advantage of the exemption available in accordance with FRS 102 'related party disclosures' where under section 33.1A disclosures need not be given of transactions entered into between two or more members of a group, provided that any subsidiary which is a party to the transaction is wholly owned by such a member.

Transactions with other related parties are as follows:

In the prior year, the property lease ownership transferred to Lousin Investments Ltd, which is another company under the control of A S McCutcheon and S J McCutcheon, at a rent of £110,000 (2023: £110,000).

At the balance sheet date, the group is owed £nil (2023: £724) by Lousin Investments Ltd, a company under the control of A S McCutcheon.

At the balance sheet date, the group owed £31,796 (2023: £31,796) to A S McCutcheon and S J McCutcheon.

At the balance sheet date, the group was owed £2,000 (2023: £nil) from MNC Group Trust Ltd.

 

23

Non adjusting events after the financial period

Acquisition of GRWTH Ltd
On 20 January 2025 McCutcheon Norveil Consultancy Limited acquired 100% of the issued share capital of GRWTH Ltd, an agency matchmaking service for startups and scaleups, for a total consideration of £237,446.92. The acquisition was made to support the group’s strategic growth.
As the acquisition occurred after the balance sheet date, it is treated as a non-adjusting event under Section 32 of FRS 102 Events after the End of the Reporting Period. Accordingly, the financial effects of the acquisition have not been reflected in the financial statements for the year ended 31 December 2024.
The group will assess and disclose the fair value of the identifiable assets and liabilities acquired, along with any goodwill arising, in the next reporting period.

 

 

24

Controlling party

The ultimate controlling party during the current year and preceding year, was the trustees of MNC Group Trust Limited, an Employee Ownership Trust.