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FOR THE YEAR ENDED 31 JANUARY 2025
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CRAFT CLUBS LIMITED
COMPANY INFORMATION
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CRAFT CLUBS LIMITED
CONTENTS
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CRAFT CLUBS LIMITED
GROUP STRATEGIC REPORT
FOR THE YEAR ENDED 31 JANUARY 2025
Craft Gin Club delivers at home drinking experiences for those with a spirit of adventure taking them on a journey through the wonderful world of quality spirits, the passionate people who craft them and the hundreds of ways to enjoy them. We do this through a monthly subscription box featuring a bottle of craft spirit, alongside curated mixers, garnishes, snacks and syrups, brought to life through a membership magazine. In addition the Company offers an extended range of craft spirits and related products through its online shop, and own brand products are available in other retailers.
Craft Clubs Limited continues its evolution into a multi-spirit, multi-channel business, broadening its appeal to all drink enthusiasts. Every bottle, serve, and snack we offer undergoes rigorous evaluation by our diverse tasting panel, ensuring our customers receive not only unique experiences, but products of consistently high quality.
In February 2024, we launched what is now the UK's largest Rum Club - an exciting milestone in our journey. This year also saw the introduction of new products within our Gin category and the creation of several experience boxes tailored to a wider range of spirits and occasions. Our own-brand portfolio has expanded further, including the launch of a Rum Advent Calendar, new liqueurs, and ready-to-drink cocktails. These additions have helped us secure increased listings with third-party retailers. Against a challenging macroeconomic environment and a maturing Gin market, the Group reported consolidated revenue of £15.8 million for FY25, a 17% decrease from £19.1 million in FY24. We have remained focused on building a path to sustainable growth through contract renegotiations, disciplined customer acquisition, and tight cost controls. These efforts have contributed to a reduced operating loss year on year. While headline revenue declined, the Directors are encouraged by the performance of new revenue streams and believe that our data-led acquisition strategy and diversification efforts will support long-term growth. Customer satisfaction remains strong, with high Net Promoter Scores and robust revenue retention from existing members. The average number of employees during the year was 47, compared to 59 in FY24.
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CRAFT CLUBS LIMITED
GROUP STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 31 JANUARY 2025
The most significant risks and uncertainties affecting the group are considered below:
Liquidity and cash flow risk The Group is exposed to liquidity risks to fund its operations, diversification plans as well as servicing it’s debt interest and repayments. The board reviews cash flow forecasts on a monthly basis and adapts its operations and plans accordingly; the Company remains focused on securing the necessary liquidity to support its operations. Interest rate risk All of the Group’s borrowings are fixed rates of interest and as such the Group has limited risk to rising interest rates. Supply chain risk The Group orders its supplies many months in advance and has contingency plans to handle any unexpected delays. The Group has insurance against catastrophic loss of stock. Foreign exchange risk Some of the group's supplies are contracted in foreign currencies. The group enters into forward foreign exchange contracts to reduce the risk of fluctuations in prices resulting from foreign exchange movements. Competitive risk The Group is exposed to increased competition as more companies enter the market. However, the brand position and quality of the Group’s products will be maintained to ensure the relative attractiveness, and value to members is maintained. Economic environment Increasing inflation and the impact on consumer spending is a risk to the business and its growth plans. The Group manages this risk by reviewing its operational plans and cost base on a regular basis in order to respond to the prevailing economic conditions.
The Group continually tracks and reports on a wide range of financial and non-financial key performance indicators, which are reported company-wide on a daily, weekly and monthly basis. These are reviewed by the Board monthly.
The key financial performance indicators for the year were as follows: 2025 2024 £m £m Revenue 15.8 19.1 Gross profit 5.7 7.2 Adjusted EBITDA (0.0) (0.4)
The EBITDA has been calculated by taking the total profit of the financial year less the total administration costs.
Non-financial key performance indicators include box satisfaction scores, as well as delivery and customer
service metrics.
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CRAFT CLUBS LIMITED
GROUP STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 31 JANUARY 2025
This report was approved by the board on 28 July 2025 and signed on its behalf.
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1
CRAFT CLUBS LIMITED
DIRECTORS' REPORT
FOR THE YEAR ENDED 31 JANUARY 2025
The directors present their report and the financial statements for the year ended 31 January 2025.
The loss for the year, after taxation, amounted to £698,730 (2024: loss £1,298,408).
The Directors have paid and declared dividends of £Nil (2024: £Nil) in the year.
The directors who served during the year were:
J Hulme
G Michel
The Group is expanding its product offering within its core market of premium gin and into other premium craft spirits. Since the year-end the Group has launched a rum club, and trialled concept boxes for other spirits and has plans to trial Europe.
The Group has secured investment in each of the last two financial years and continues to actively engage with a number of parties to gain further equity investment over the coming 12-18 months.
The Companies Act 2006 (Strategic Report and Directors' Report) Regulations 2013 requires a Strategic Report to be prepared. Where mandatory disclosures in the Directors' Report are considered by the directors to be of strategic importance, these are addressed in the Strategic Report.
Investments in Gin Bond 1 are available for redemption annually since December 2023. As per the terms and conditions, redemption requests were required by June 2025 for the next redemption in December 2025. The total value of redemptions requested was £143,500.
The auditors, Bishop Fleming LLP, will be proposed for reappointment in accordance with section 485 of the Companies Act 2006.
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CRAFT CLUBS LIMITED
DIRECTORS' REPORT (CONTINUED)
FOR THE YEAR ENDED 31 JANUARY 2025
This report was approved by the board and signed on its behalf.
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CRAFT CLUBS LIMITED
DIRECTORS' RESPONSIBILITIES STATEMENT
FOR THE YEAR ENDED 31 JANUARY 2025
The directors are responsible for preparing the Group strategic report, the Directors' report and the consolidated financial statements in accordance with applicable law and regulations.
Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with applicable law and United Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice), including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland'. Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the Company and the Group and of the profit or loss of the Group for that period.
In preparing these financial statements, the directors are required to:
∙select suitable accounting policies for the Group's financial statements and then apply them consistently;
∙make judgments and accounting estimates that are reasonable and prudent;
∙prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Group will continue in business.
The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company's transactions and disclose with reasonable accuracy at any time the financial position of the Company and the Group and to enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the Company and the Group and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.
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CRAFT CLUBS LIMITED
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF CRAFT CLUBS LIMITED
We have audited the financial statements of Craft Clubs Limited (the 'parent Company') and its subsidiaries (the 'Group') for the year ended 31 January 2025, which comprise the Consolidated Statement of Comprehensive Income, the Consolidated Statement of Financial Position, the Company Statement of Financial Position, the Consolidated Statement of Cash Flows, the Consolidated Statement of Changes in Equity, the Company Statement of Changes in Equity and the related notes, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the Group in accordance with the ethical requirements that are relevant to our audit of the financial statements in the United Kingdom, including the Financial Reporting Council's Ethical Standard and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Group's or the parent Company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.
The other information comprises the information included in the Annual Report other than the financial statements and our Auditors' report thereon. The directors are responsible for the other information contained within the Annual Report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.
We have nothing to report in this regard.
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CRAFT CLUBS LIMITED
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF CRAFT CLUBS LIMITED (CONTINUED)
In our opinion, based on the work undertaken in the course of the audit:
∙the information given in the Group strategic report and the Directors' report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
∙the Group strategic report and the Directors' report have been prepared in accordance with applicable legal requirements.
In the light of the knowledge and understanding of the Group and the parent Company and its environment obtained in the course of the audit, we have not identified material misstatements in the Group strategic report or the Directors' report.
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CRAFT CLUBS LIMITED
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF CRAFT CLUBS LIMITED (CONTINUED)
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an Auditors' report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these Group financial statements.
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:
Identifying and assessing potential risks related to irregularities
The specific procedures for this engagement and the extent to which these are capable of detecting irregularities, including fraud is detailed below:
∙We have considered the nature of the industry and sector, control environment and business performance.
∙We have considered the results of our enquiries of management, including key management personnel, about their own identification and assessment of the risk of irregularities.
∙For any matters identified we have obtained and reviewed the Group's documentation of their policies and procedures relating to:
°Identifying, evaluating and complying with laws and regulations and whether they were aware of any instances of non-compliance;
°Detecting and responding to the risk of fraud and whether they have knowledge of actual, suspected, or alleged fraud; and
°The internal controls established to mitigate the risks of fraud or non-compliance with laws and regulations.
∙We have considered the matters discussed among the audit engagement team regarding how and where fraud might occur in the financial statements and potential indicators of fraud.
As a result of these procedures, we considered the opportunities and incentives that may exist within the organisation for fraud, and incorrect recognition of revenue was identified as the greatest potential areas for fraud.
In common with all audits under ISAs (UK), we are also required to perform specific procedures to respond to the risk of management override.
We also obtained an understanding of the legal and regulatory frameworks that the Company operates in, focusing on provisions of those laws and regulations that had a direct effect on the determination of material amounts and disclosures in the financial statements. The key laws and regulations we considered in this context included the UK Companies Act and tax legislation, FRS 102.
Audit response to risks identified We identified recognition of revenue as a key audit matter related to the potential risk of fraud, our procedures to respond to risks identified included the following:
∙Performing various substantive tests of detail related to the recognition of revenue;
∙Reviewing the financial statement disclosures and testing to supporting documentation to assess compliance with provisions of relevant laws and regulations described as having a direct effect on the financial statements;
∙Enquiring of management concerning actual and potential litigation claims;
∙Performing analytical procedures to identify any unusual or unexpected relationships that may indicate risks of material misstatement or fraud; and
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CRAFT CLUBS LIMITED
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF CRAFT CLUBS LIMITED (CONTINUED)
∙In addressing the risk of fraud through management override of controls, testing the appropriateness of journal entries and other adjustments; assessing whether the judgements made in making accounting estimates are indicative of a potential bias and evaluating the business rationale of any significant transactions that are unusual or outside the normal course of business.
These procedures were performed at both a Group and subsidiary level.
We also communicated relevant identified laws and regulations and potential fraud risks to all engagement team members and remained alert to any indications of fraud or non-compliance with laws and regulations throughout the audit. Because of the inherent limitations of an audit, there is a risk that we will not detect all irregularities, including those leading to a material misstatement in the financial statements or non-compliance with regulation. This risk increases the more that compliance with a law or regulation is removed from the events and transactions reflected in the financial statements, as we will be less likely to become aware of instances of non-compliance. The risk is also greater regarding irregularities occurring due to fraud rather than error, as fraud involves intentional concealment, forgery, collusion, omission, or misrepresentation.
A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our Auditors' report.
This report is made solely to the Company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the Company's members those matters we are required to state to them in an Auditors' report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Company and the Company's members, as a body, for our audit work, for this report, or for the opinions we have formed.
for and on behalf of
Chartered Accountants
Statutory Auditors
10 Temple Back
BS1 6FL
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CRAFT CLUBS LIMITED
CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 JANUARY 2025
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CRAFT CLUBS LIMITED
REGISTERED NUMBER:09405978
CONSOLIDATED STATEMENT OF FINANCIAL POSITION
AS AT 31 JANUARY 2025
The financial statements were approved and authorised for issue by the board and were signed on its behalf by:
The notes on pages 17 to 34 form part of these financial statements.
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CRAFT CLUBS LIMITED
REGISTERED NUMBER:09405978
COMPANY STATEMENT OF FINANCIAL POSITION
AS AT 31 JANUARY 2025
The financial statements were approved and authorised for issue by the board and were signed on its behalf by:
The notes on pages 17 to 34 form part of these financial statements.
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CRAFT CLUBS LIMITED
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 JANUARY 2025
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CRAFT CLUBS LIMITED
COMPANY STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 JANUARY 2025
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CRAFT CLUBS LIMITED
CONSOLIDATED STATEMENT OF CASH FLOWS
FOR THE YEAR ENDED 31 JANUARY 2025
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CRAFT CLUBS LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2025
The Company is a private company limited by share capital, incorporated in England and Wales. The principal activity of the group is as follows:
Craft Gin Club offers monthly subscription boxes that are carefully curated to deliver an at home drinking experience featuring a bottle of craft gin alongside mixers, garnishes, syrups, snacks and a membership magazine. The Group also offers an extended range of further craft gin and related products through its online shop. The address of its registered office and principal place of business is Devonshire House, 60 Goswell Road, London, EC1M 7AD.
2.ACCOUNTING POLICIES
The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with Financial Reporting Standard 102, the Financial Reporting Standard applicable in the UK and the Republic of Ireland and the Companies Act 2006.
The preparation of financial statements in compliance with FRS 102 requires the use of certain critical accounting estimates. It also requires Group management to exercise judgment in applying the Group's accounting policies (see note 3).
The Company has taken advantage of the exemption allowed under section 408 of the Companies Act 2006 and has not presented its own Statement of comprehensive income in these financial statements.
The following principal accounting policies have been applied:
The consolidated financial statements present the results of the Company and its own subsidiaries ("the Group") as if they form a single entity. Intercompany transactions and balances between group companies are therefore eliminated in full.
The consolidated financial statements incorporate the results of business combinations using the purchase method. In the Statement of financial position, the acquiree's identifiable assets, liabilities and contingent liabilities are initially recognised at their fair values at the acquisition date. The results of acquired operations are included in the Consolidated statement of comprehensive income from the date on which control is obtained. They are deconsolidated from the date control ceases.
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CRAFT CLUBS LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2025
2.ACCOUNTING POLICIES (CONTINUED)
The Directors assess whether the use of the going concern basis of preparation of the financial statements is appropriate, i.e., whether there are any material uncertainties related to events or conditions that may cast significant doubt on the ability of the Group and Company to continue as a going concern. The Directors make this assessment in respect of a period of 12 months from the date of approval of the financial statements.
During the year ended 31 January 2025 the Group made a loss of £698,730 and as at 31 January 2025 has net current liabilities of £507,609 and net liabilities of £3,386,220. The Directors have prepared forecasts that show the Group and Company is able to realise its assets and settle its liabilities as they fall due in the normal course of business, within its available facilities, for a period of at least 12 months from the date of approval of these financial statements. In the event of any significant adverse events that may arise in the 12 months after approving these financial statements the Directors are of the opinion the Group and Company has sufficient options at its disposal to ensure it has sufficient working capital to settle its liabilities as they fall due in the normal course of business. Therefore, the Directors consider that the Group and Company remains a going concern and that there are no factors reasonably foreseen that are expected to materially impact that assessment, as such the financial statements have been prepared on a going concern basis.
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CRAFT CLUBS LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2025
2.ACCOUNTING POLICIES (CONTINUED)
If it is not possible to distinguish between the research phase and the development phase of an internal project, the expenditure is treated as if it were all incurred in the research phase only.
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CRAFT CLUBS LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2025
2.ACCOUNTING POLICIES (CONTINUED)
The fair value of the award also takes into account non-vesting conditions. These are either factors beyond the control of either party (such as a target based on an index) or factors which are within the control of one or other of the parties (such as the Group keeping the scheme open or the employee maintaining any contributions required by the scheme). Where the terms and conditions of options are modified before they vest, the increase in the fair value of the options, measured immediately before and after the modification, is also charged to profit or loss over the remaining vesting period. Where equity instruments are granted to persons other than employees, profit or loss is charged with fair value of goods and services received.
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CRAFT CLUBS LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2025
2.ACCOUNTING POLICIES (CONTINUED)
All intangible assets are considered to have a finite useful life. If a reliable estimate of the useful life cannot be made, the useful life shall not exceed ten years.
Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, using the methods described below..
Depreciation is provided on the following basis:
The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.
Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.
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CRAFT CLUBS LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2025
2.ACCOUNTING POLICIES (CONTINUED)
The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised if the revision affects only that period, or in the period of the revision and future periods if the revision affect both current and future periods.
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CRAFT CLUBS LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2025
Analysis of turnover by country of destination:
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CRAFT CLUBS LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2025
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CRAFT CLUBS LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2025
There were no factors expected to materially affect future tax charges.
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CRAFT CLUBS LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2025
Page 26
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CRAFT CLUBS LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2025
Page 27
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CRAFT CLUBS LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2025
Page 28
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CRAFT CLUBS LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2025
Page 29
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CRAFT CLUBS LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2025
Page 30
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CRAFT CLUBS LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2025
Page 31
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CRAFT CLUBS LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2025
Share premium account
Profit and loss account
Page 32
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CRAFT CLUBS LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2025
The Group operated a defined contribution pension scheme. The pension cost charge for the year represents contributions payable by the Company to the scheme and amounted to £39,408 (2024: £52,591).
Contributions totalling £16,774 (2024: £10,568) were payable to the scheme at the end of the year and are included in creditors.
Page 33
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CRAFT CLUBS LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2025
By virtue of the spread of shareholdings the directors are of the view that there is no single controlling party.
Page 34
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