IRIS Accounts Production v25.3.0.601 04094597 Board of Directors 1.2.24 31.1.25 31.1.25 Medium entities the operation of a gift supply and delivery service. true false true true false false false true false These accounts have been prepared in accordance with the provisions applicable to companies subject to the medium-sized companies regime. Ordinary 1.00000 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FiveYears2024-01-3104094597ns5:AllPeriods2025-01-3104094597ns5:AllPeriods2024-01-3104094597ns5:DeferredTaxation2024-01-3104094597ns5:OtherProvisionsContingentLiabilities2024-01-3104094597ns5:DeferredTaxation2025-01-3104094597ns5:OtherProvisionsContingentLiabilities2025-01-3104094597ns10:OrdinaryShareClass12025-01-3104094597ns5:RetainedEarningsAccumulatedLosses2024-01-3104094597ns5:SharePremium2024-01-3104094597ns5:CapitalRedemptionReserve2024-01-31
REGISTERED NUMBER: 04094597 (England and Wales)













Strategic Report, Report of the Directors and

Financial Statements

for the Year Ended 31 January 2025

for

Simply Thank You Limited

Simply Thank You Limited (Registered number: 04094597)






Contents of the Financial Statements
for the Year Ended 31 January 2025




Page

Company Information 1

Strategic Report 2

Report of the Directors 4

Report of the Independent Auditors 6

Statement of Comprehensive Income 10

Balance Sheet 11

Statement of Changes in Equity 12

Cash Flow Statement 13

Notes to the Cash Flow Statement 14

Notes to the Financial Statements 15


Simply Thank You Limited

Company Information
for the Year Ended 31 January 2025







DIRECTORS: C W Eglington
K Iceton
M Eglington
M C Eglington
C Hartley
E Maltby
E L Malton



SECRETARY: K Iceton



REGISTERED OFFICE: Richmond Court
Morton Road
DARLINGTON
County Durham
DL1 4PT



REGISTERED NUMBER: 04094597 (England and Wales)



SENIOR STATUTORY AUDITOR: Martin Hobson FCCA



AUDITORS: Clive Owen LLP
Chartered Accountants
& Statutory Auditors
140 Coniscliffe Road
Darlington
County Durham
DL3 7RT

Simply Thank You Limited (Registered number: 04094597)

Strategic Report
for the Year Ended 31 January 2025

The directors present their strategic report for the year ended 31 January 2025.

REVIEW OF BUSINESS
The company's principal activity during the year continued to be that of the sale and delivery of physical and digital gifts in the business to business reward, incentive and service recovery markets.

Simply Thank You are Customer and Employee Engagement specialists who have traded for over 30 years. We operate from a modern 32,000 sq ft warehouse in Darlington which is our central hub for all storage, production and administrative activities.

The five pillars of the organisation are Acquisition, Retention, Reward, Recovery and large-scale Fulfilment utilising the very latest technology for reporting and management information. The Core Values of the business truly reflect the type of business we are, namely, being Trusted, Innovative, Friendly, Flexible, Inclusive and Sustainable. It also helps to explain the strength and longevity of our client relationships, in the instance of Natwest, a relationship that has lasted for 30 years.

Simply Thank You has a broad base of high quality business clients covering many different business sectors including Banking, Insurance, Airlines, Rail, Automotive, Utilities and Retail.

KEY PERFORMANCE INDICATORS
The directors consider turnover, gross profit margin and EBITDA's (earnings before interest, tax, depreciation and amortisation) to be key measures of the company's performance.

2025 2024
Turnover £16,737,373 £16,469,625 1.6%
Gross profit £3,966,932 £3,961,525 0.14%
Gross profit margin 23.7% 24.1% (1.66% )
EBITDA £623,048 £730,708 (14.7% )

REVIEW OF 2024/2025
The business still performed strongly during the year due to a number of key factors. Key existing clients in the banking sector in particular continued to carry out a number of customer acquisition and loyalty campaigns that utilised Simply Thank You's digital reward and fulfilment capabilities. In addition, 'Onecode', our own digital reward currency has grown from strength to strength during the year with billings and redemption's (classed as turnover) also increasing.

As a result of new business wins we increased our client base by around 20% in the year and the anticipation is that this improvement will continue into 2025/26. New clients typically take some time to reach full potential so the opportunity for continued growth is real. One of Simply Thank You's USP's is that it is able to source virtually anything that a client requires for its employee or customer engagement program, whether that be digital or physical rewards, fully branded to the recipient. This flexibility continues to be a significant plus for the organisation in retaining and attracting clients and is in line with our Vision of 'Empowering businesses to seamlessly gift almost anything to employees and customers, more cost effectively and memorably than anyone else'.


Simply Thank You Limited (Registered number: 04094597)

Strategic Report
for the Year Ended 31 January 2025

PRINCIPAL RISKS AND UNCERTAINTIES
The management of the business and the execution of the company's strategy are subject to a number of risks. The key business risks and uncertainties affecting the company are considered to be the general economic climate. The company mitigates the risk by using a proactive approach to all business activities. This allows the company to react swiftly to any changes in the market thus mitigating the risk.

The challenges of the current economic situation in the UK did see price increases from suppliers, however we were able to manage these increases whilst still maintaining a reasonable gross margin without impacting on the quality of the goods that we send out.

In addition, a key risk was identified in that all of our digital e-gift codes were purchased through one main provider. Moving forward we will now purchase our digital codes from two providers which gives us commercial benefit and increased security in the unlikely event of the failure of one of these providers.

ON BEHALF OF THE BOARD:





C W Eglington - Director


30 October 2025

Simply Thank You Limited (Registered number: 04094597)

Report of the Directors
for the Year Ended 31 January 2025

The directors present their report with the financial statements of the company for the year ended 31 January 2025.

DIVIDENDS
The total distribution of dividends for the year ended 31 January 2025 will be £107,928.

DIRECTORS
The directors shown below have held office during the whole of the period from 1 February 2024 to the date of this report.

C W Eglington
K Iceton
M Eglington
M C Eglington
C Hartley
E Maltby

Other changes in directors holding office are as follows:

E L Malton was appointed as a director after 31 January 2025 but prior to the date of this report.

DISCLOSURE IN THE STRATEGIC REPORT
The following information, which would otherwise be disclosed in the directors' report, is instead disclosed in the strategic report, as permitted by s414C(11) of the Companies Act 2006:

- principal risks and uncertainties;
- future developments;

STATEMENT OF DIRECTORS' RESPONSIBILITIES
The directors are responsible for preparing the Strategic Report, the Report of the Directors and the financial statements in accordance with applicable law and regulations.

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period. In preparing these financial statements, the directors are required to:

-select suitable accounting policies and then apply them consistently;
-make judgements and accounting estimates that are reasonable and prudent;
-prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company's transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

STATEMENT AS TO DISCLOSURE OF INFORMATION TO AUDITORS
So far as the directors are aware, there is no relevant audit information (as defined by Section 418 of the Companies Act 2006) of which the company's auditors are unaware, and each director has taken all the steps that he or she ought to have taken as a director in order to make himself or herself aware of any relevant audit information and to establish that the company's auditors are aware of that information.

Simply Thank You Limited (Registered number: 04094597)

Report of the Directors
for the Year Ended 31 January 2025


AUDITORS
The auditors, Clive Owen LLP, are deemed to be reappointed under section 487(2) of the Companies Act 2006.

ON BEHALF OF THE BOARD:





C W Eglington - Director


30 October 2025

Report of the Independent Auditors to the Members of
Simply Thank You Limited

Opinion
We have audited the financial statements of Simply Thank You Limited (the 'company') for the year ended 31 January 2025 which comprise the Statement of Comprehensive Income, Balance Sheet, Statement of Changes in Equity, Cash Flow Statement and Notes to the Cash Flow Statement, Notes to the Financial Statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:
-give a true and fair view of the state of the company's affairs as at 31 January 2025 and of its profit for the year then ended;
-have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
-have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC's Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

Other information
The directors are responsible for the other information. The other information comprises the information in the Strategic Report and the Report of the Directors, but does not include the financial statements and our Report of the Auditors thereon.

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:
- the information given in the Strategic Report and the Report of the Directors for the financial year for which the financial statements are prepared is consistent with the financial statements; and
- the Strategic Report and the Report of the Directors have been prepared in accordance with applicable legal requirements.

Report of the Independent Auditors to the Members of
Simply Thank You Limited


Matters on which we are required to report by exception
In the light of the knowledge and understanding of the company and its environment obtained in the course of the audit, we have not identified material misstatements in the Strategic Report or the Report of the Directors.

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our opinion:
- adequate accounting records have not been kept, or returns adequate for our audit have not been received from branches not visited by us; or
- the financial statements are not in agreement with the accounting records and returns; or
- certain disclosures of directors' remuneration specified by law are not made; or
- we have not received all the information and explanations we require for our audit.

Responsibilities of directors
As explained more fully in the Statement of Directors' Responsibilities set out on page four, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the company or to cease operations, or have no realistic alternative but to do so.

Report of the Independent Auditors to the Members of
Simply Thank You Limited


Auditors' responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue a Report of the Auditors that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, to detect material misstatements in respect of irregularities, including fraud. Our audit must be alert to the risk of manipulation of the financial statements and seek to understand the incentives and opportunities for management to achieve this.

We undertake the following procedures to identify and respond to these risks of non-compliance:
- Understanding the key legal and regulatory frameworks that are applicable to the Company. We communicated identified laws and regulations throughout the audit team and remained alert to any indications of non-compliance throughout the audit. We determined the most significant of these to be financial reporting legislation, taxation legislation, health & safety, FCA regulations, alcohol licensing, GDPR, employment law, ISO9001 and ISO14001.
- Enquiry of directors and management as to policies and procedures to ensure compliance and any known instances of non-compliance.
- Review of board minutes and correspondence with regulators.
- Enquiry of directors and management as to areas of the financial statements susceptible to fraud and how these risks are managed.
- Challenging management on key estimates, assumptions and judgements made in the preparation of the financial statements, the most significant of these are disclosed in the accounting policies.
- Identifying and testing unusual journal entries, with a particular focus on manual journal entries.

Through these procedures, we did not become aware of actual or suspected non-compliance.

We planned and performed our audit in accordance with auditing standards but owing to the inherent limitations of procedures required in these areas, there is an unavoidable risk that we may not have detected a material misstatement in the accounts. The further removed non-compliance with laws and regulations is from the events and transactions reflected in the financial statements, the less likely we would become aware of it. The risk of not detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve concealment, collusion, forgery, misrepresentations, or override of internal controls. We are not responsible for preventing non-compliance and cannot be expected to detect non-compliance with all laws and regulations.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at www.frc.org.uk/auditorsresponsibilities. This description forms part of our Report of the Auditors.

Report of the Independent Auditors to the Members of
Simply Thank You Limited


Use of our report
This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in a Report of the Auditors and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.




Martin Hobson FCCA (Senior Statutory Auditor)
for and on behalf of Clive Owen LLP
Chartered Accountants
& Statutory Auditors
140 Coniscliffe Road
Darlington
County Durham
DL3 7RT

30 October 2025

Simply Thank You Limited (Registered number: 04094597)

Statement of Comprehensive
Income
for the Year Ended 31 January 2025

2025 2024
Notes £    £   

TURNOVER 3 16,737,373 16,469,625

Cost of sales (12,770,441 ) (12,508,100 )
GROSS PROFIT 3,966,932 3,961,525

Distribution costs (505,284 ) (594,707 )
Administrative expenses (2,969,781 ) (2,918,323 )
OPERATING PROFIT 5 491,867 448,495


Interest payable and similar expenses 6 (20,593 ) (33,060 )
PROFIT BEFORE TAXATION 471,274 415,435

Tax on profit 7 (119,820 ) (99,200 )
PROFIT FOR THE FINANCIAL YEAR 351,454 316,235

OTHER COMPREHENSIVE INCOME - -
TOTAL COMPREHENSIVE INCOME
FOR THE YEAR

351,454

316,235

Simply Thank You Limited (Registered number: 04094597)

Balance Sheet
31 January 2025

2025 2024
Notes £    £   
FIXED ASSETS
Intangible assets 9 293,448 46,278
Tangible assets 10 456,066 539,479
749,514 585,757

CURRENT ASSETS
Stocks 11 702,114 729,886
Debtors 12 6,344,285 4,316,334
Cash at bank and in hand 1,670,532 2,589,562
8,716,931 7,635,782
CREDITORS
Amounts falling due within one year 13 (5,462,096 ) (4,489,099 )
NET CURRENT ASSETS 3,254,835 3,146,683
TOTAL ASSETS LESS CURRENT
LIABILITIES

4,004,349

3,732,440

CREDITORS
Amounts falling due after more than one
year

14

(65,526

)

(89,695

)

PROVISIONS FOR LIABILITIES 17 (197,229 ) (144,677 )
NET ASSETS 3,741,594 3,498,068

CAPITAL AND RESERVES
Called up share capital 18 1,198 1,198
Share premium 19 391,339 391,339
Capital redemption reserve 19 23 23
Retained earnings 19 3,349,034 3,105,508
SHAREHOLDERS' FUNDS 3,741,594 3,498,068

The financial statements were approved by the Board of Directors and authorised for issue on 30 October 2025 and were signed on its behalf by:





C W Eglington - Director


Simply Thank You Limited (Registered number: 04094597)

Statement of Changes in Equity
for the Year Ended 31 January 2025

Called up Capital
share Retained Share redemption Total
capital earnings premium reserve equity
£    £    £    £    £   
Balance at 1 February 2023 1,206 3,033,797 391,339 15 3,426,357

Changes in equity
Reduction in share capital (8 ) (7,500 ) - 8 (7,500 )
Dividends - (237,024 ) - - (237,024 )
Total comprehensive income - 316,235 - - 316,235
Balance at 31 January 2024 1,198 3,105,508 391,339 23 3,498,068

Changes in equity
Dividends - (107,928 ) - - (107,928 )
Total comprehensive income - 351,454 - - 351,454
Balance at 31 January 2025 1,198 3,349,034 391,339 23 3,741,594

Simply Thank You Limited (Registered number: 04094597)

Cash Flow Statement
for the Year Ended 31 January 2025

2025 2024
Notes £    £   
Cash flows from operating activities
Cash generated from operations 1 (338,166 ) 2,169,982
Interest paid (15,175 ) (30,542 )
Interest element of hire purchase payments
paid

(5,418

)

(6,167

)
Tax paid (133,700 ) (353,171 )
Net cash from operating activities (492,459 ) 1,780,102

Cash flows from investing activities
Purchase of intangible fixed assets (254,961 ) (47,886 )
Purchase of tangible fixed assets (39,977 ) (85,398 )
Sale of tangible fixed assets - 12,500
Share buy back - (7,492 )
Net cash from investing activities (294,938 ) (128,276 )

Cash flows from financing activities
Loan repayments in year - (260,000 )
Capital repayments in year (25,214 ) (35,675 )
Share buyback - (8 )
Repayment of invoice financing facility 1,509 (133,433 )
Equity dividends paid (107,928 ) (237,024 )
Net cash from financing activities (131,633 ) (666,140 )

(Decrease)/increase in cash and cash equivalents (919,030 ) 985,686
Cash and cash equivalents at beginning of
year

2

2,589,562

1,603,876

Cash and cash equivalents at end of year 2 1,670,532 2,589,562

Simply Thank You Limited (Registered number: 04094597)

Notes to the Cash Flow Statement
for the Year Ended 31 January 2025

1. RECONCILIATION OF PROFIT BEFORE TAXATION TO CASH GENERATED FROM
OPERATIONS

2025 2024
£    £   
Profit before taxation 471,274 415,435
Depreciation charges 131,181 170,549
Profit on disposal of fixed assets - (8,112 )
Impairment - 119,776
Finance costs 20,593 33,060
623,048 730,708
Decrease/(increase) in stocks 27,772 (88,970 )
Increase in trade and other debtors (2,029,460 ) (492,277 )
Increase in trade and other creditors 1,040,474 2,020,521
Cash generated from operations (338,166 ) 2,169,982

2. CASH AND CASH EQUIVALENTS

The amounts disclosed on the Cash Flow Statement in respect of cash and cash equivalents are in respect of these Balance Sheet amounts:

Year ended 31 January 2025
31.1.25 1.2.24
£    £   
Cash and cash equivalents 1,670,532 2,589,562
Year ended 31 January 2024
31.1.24 1.2.23
£    £   
Cash and cash equivalents 2,589,562 1,603,876


3. ANALYSIS OF CHANGES IN NET FUNDS

At 1.2.24 Cash flow At 31.1.25
£    £    £   
Net cash
Cash at bank and in hand 2,589,562 (919,030 ) 1,670,532
2,589,562 (919,030 ) 1,670,532
Debt
Finance leases (117,586 ) 25,214 (92,372 )
(117,586 ) 25,214 (92,372 )
Total 2,471,976 (893,816 ) 1,578,160

Simply Thank You Limited (Registered number: 04094597)

Notes to the Financial Statements
for the Year Ended 31 January 2025

1. STATUTORY INFORMATION

Simply Thank You Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

There were no material departures from that standard.

The principal accounting policies adopted in the preparation of the financial statements are set out below and have remained unchanged from the previous year, and also have been consistently applied within the same accounts.

Related party exemption
The company has taken advantage of exemption, under the terms of Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland', not to disclose related party transactions which have been conducted under normal market conditions.

Significant judgements and estimates
Preparation of the financial statements requires management to make significant judgements and estimates. The items in the financial statements where these judgements and estimates have been made include:

Stock provisions - Management applies procedures to identify defective, slow moving and obsolete stocks. An estimation is made of the price obtainable in the market in which the goods are expected to be sold and any costs of completion and sale are taken into account. The value of stock is reduced by the deficit between the cost and estimated net realisable value of the stock in the form of a stock provision.

Impairment of intangible assets - Management determines whether there are indicators of impairment of the company's intangible assets. Factors taken into consideration in reaching such a decision include the economic viability and expected future financial performance of the asset and where it is a component of a larger cash-generating unit, the viability and expected future performance of that unit.

Dilapidation provision - Dilapidation provision is based on estimated costs to return leased properties to their original state at the end of the lease term.

Debtor provision - There is an element of estimation and judgement made by management when consideration the bad debt provision included within Trade Debtors. There is no bad debt provision in the financial statements.

Accrued/deferred income - Revenue relating to vouchers for bonus points is recognised when the vouchers are redeemed.

Simply Thank You Limited (Registered number: 04094597)

Notes to the Financial Statements - continued
for the Year Ended 31 January 2025

2. ACCOUNTING POLICIES - continued

Revenue recognition
Revenue is derived from the sale of goods, third party vouchers, e-codes, service fees and non-redemption revenue on third party vouchers.

The company recognises revenue at the point when control over the goods or services is transferred to the customer. Revenue is recognised net of any VAT, rebates, or discounts.
Revenue on the sale of goods is recognised on dispatch of the goods.
Revenue from vouchers and e-codes is recognised on redemption of the voucher or code.
Revenue from service fees is recognised on redemption of the vouchers or e-codes to which they relate.
Non- redemption revenue is recognised on expiry of the vouchers or e-codes to which it relates.

Intangible assets
Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

Computer software is being amortised evenly over its estimated useful life of five years.

Online platform development costs had not been brought into use by the year end; therefore, no amortisation has been charged for the period.
The asset was brought into use after the year end and will be amortised on a straight-line basis over its estimated useful life of 10 years, commencing from the date it was first utilised.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life or, if held under a finance lease, over the lease term, whichever is the shorter.
Improvements to property - 10% on cost and 5% on cost
Plant and machinery - 15% on cost
Fixtures and fittings - 15% on cost
Motor vehicles - 25% on cost
Computer equipment - 20% on cost and 10% on cost

Tangible fixed assets are measured at cost less accumulated depreciation and any accumulated impairment losses.

Stocks
Stocks are valued at the lower of cost and estimated selling price less costs to sell. Stock is used on a first in first out basis.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Statement of Comprehensive Income, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.


Simply Thank You Limited (Registered number: 04094597)

Notes to the Financial Statements - continued
for the Year Ended 31 January 2025

2. ACCOUNTING POLICIES - continued
Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Foreign currencies
Assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate of exchange ruling at the date of transaction. Exchange differences are taken into account in arriving at the operating result.

Hire purchase and leasing commitments
Assets obtained under hire purchase contracts or finance leases are capitalised in the balance sheet. Those held under hire purchase contracts are depreciated over their estimated useful lives. Those held under finance leases are depreciated over their estimated useful lives or the lease term, whichever is the shorter.

The interest element of these obligations is charged to profit or loss over the relevant period. The capital element of the future payments is treated as a liability.

Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

Financial instruments
Basic financial instruments are recognised at amortised cost with changes recognised in profit or loss.

Invoice discounting
The invoice discounting creditor represents amounts received in respect of financed debts. There is full recourse to the company for losses on debts, and so the financed debts continue to be recognised on the balance sheet. Interest and other charges relating to invoice discounting are recognised in the profit and loss account over the relevant period.

3. TURNOVER

The turnover and profit before taxation are attributable to the one principal activity of the company.

All turnover during the current and previous financial year was derived from activities carried out in the UK.

4. EMPLOYEES AND DIRECTORS
2025 2024
£    £   
Wages and salaries 1,591,879 1,685,563
Social security costs 302,190 227,147
Other pension costs 90,677 88,555
1,984,746 2,001,265

Simply Thank You Limited (Registered number: 04094597)

Notes to the Financial Statements - continued
for the Year Ended 31 January 2025

4. EMPLOYEES AND DIRECTORS - continued

The average number of employees during the year was as follows:
2025 2024

Directors 5 5
Staff 51 49
56 54

2025 2024
£    £   
Directors' remuneration 511,980 450,744
Directors' pension contributions to money purchase schemes 69,947 73,048

The number of directors to whom retirement benefits were accruing was as follows:

Money purchase schemes 4 4

Information regarding the highest paid director is as follows:
2025 2024
£    £   
Emoluments etc 148,816 123,649
Pension contributions to money purchase schemes 19,201 35,999

Key management remuneration is not disclosed as the directors are the only employees considered key management and are disclosed separately.

5. OPERATING PROFIT

The operating profit is stated after charging/(crediting):

2025 2024
£    £   
Other operating leases 160,885 148,473
Depreciation - owned assets 80,684 68,460
Depreciation - assets on hire purchase contracts 42,706 35,822
Profit on disposal of fixed assets - (8,112 )
Computer software amortisation 7,791 66,267
Audit fee 13,500 13,500
Foreign exchange differences 185 (787 )

6. INTEREST PAYABLE AND SIMILAR EXPENSES
2025 2024
£    £   
Bank loan interest - 10,783
Invoice discounting charges 15,175 16,110
Hire purchase 5,418 6,167
20,593 33,060

Simply Thank You Limited (Registered number: 04094597)

Notes to the Financial Statements - continued
for the Year Ended 31 January 2025

7. TAXATION

Analysis of the tax charge
The tax charge on the profit for the year was as follows:
2025 2024
£    £   
Current tax:
UK corporation tax 78,407 133,700
Overprovision in prior years (11,139 ) -
Total current tax 67,268 133,700

Deferred tax:
Deferred tax 40,964 (34,500 )
under/ (over provision) 11,588 -
Total deferred tax 52,552 (34,500 )

Tax on profit 119,820 99,200

Reconciliation of total tax charge included in profit and loss
The tax assessed for the year is higher than the standard rate of corporation tax in the UK. The difference is explained below:

2025 2024
£    £   
Profit before tax 471,274 415,435
Profit multiplied by the standard rate of corporation tax in the UK of 25%
(2024 - 24.030%)

117,819

99,829

Effects of:
Expenses not deductible for tax purposes - (678 )
Depreciation in excess of capital allowances 1,552 49
Overprovision of PY corporation tax (11,139 ) -
under provision of PY deferred tax 11,588 -

impact
balance
Total tax charge 119,820 99,200

8. DIVIDENDS
2025 2024
£    £   
Ordinary shares of 1p each
Interim 107,928 237,024

Simply Thank You Limited (Registered number: 04094597)

Notes to the Financial Statements - continued
for the Year Ended 31 January 2025

9. INTANGIBLE FIXED ASSETS
Online
platform
development Computer
costs software Totals
£    £    £   
COST
At 1 February 2024 - 883,866 883,866
Additions 178,635 76,326 254,961
Disposals - (802,154 ) (802,154 )
At 31 January 2025 178,635 158,038 336,673
AMORTISATION
At 1 February 2024 - 837,588 837,588
Amortisation for year - 7,791 7,791
Eliminated on disposal - (802,154 ) (802,154 )
At 31 January 2025 - 43,225 43,225
NET BOOK VALUE
At 31 January 2025 178,635 114,813 293,448
At 31 January 2024 - 46,278 46,278

10. TANGIBLE FIXED ASSETS
Improvements Fixtures
to Plant and and
property machinery fittings
£    £    £   
COST
At 1 February 2024 310,183 317,410 298,254
Additions 6,737 - 5,761
Disposals - - -
At 31 January 2025 316,920 317,410 304,015
DEPRECIATION
At 1 February 2024 131,009 193,620 190,052
Charge for year 16,508 30,720 23,076
Eliminated on disposal - - -
At 31 January 2025 147,517 224,340 213,128
NET BOOK VALUE
At 31 January 2025 169,403 93,070 90,887
At 31 January 2024 179,174 123,790 108,202

Simply Thank You Limited (Registered number: 04094597)

Notes to the Financial Statements - continued
for the Year Ended 31 January 2025

10. TANGIBLE FIXED ASSETS - continued

Motor Computer
vehicles equipment Totals
£    £    £   
COST
At 1 February 2024 174,522 205,468 1,305,837
Additions - 27,479 39,977
Disposals - (169,234 ) (169,234 )
At 31 January 2025 174,522 63,713 1,176,580
DEPRECIATION
At 1 February 2024 62,607 189,070 766,358
Charge for year 42,706 10,380 123,390
Eliminated on disposal - (169,234 ) (169,234 )
At 31 January 2025 105,313 30,216 720,514
NET BOOK VALUE
At 31 January 2025 69,209 33,497 456,066
At 31 January 2024 111,915 16,398 539,479

Fixed assets, included in the above, which are held under hire purchase contracts are as follows:
Motor
vehicles
£   
COST
At 1 February 2024
and 31 January 2025 174,522
DEPRECIATION
At 1 February 2024 62,607
Charge for year 42,706
At 31 January 2025 105,313
NET BOOK VALUE
At 31 January 2025 69,209
At 31 January 2024 111,915

11. STOCKS
2025 2024
£    £   
Stocks 702,114 729,886

Simply Thank You Limited (Registered number: 04094597)

Notes to the Financial Statements - continued
for the Year Ended 31 January 2025

12. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2025 2024
£    £   
Trade debtors 5,351,185 3,838,752
Other debtors 217,862 119,309
Invoice discounting debtor 17,952 19,461
Prepayments and accrued income 757,286 338,812
6,344,285 4,316,334

13. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2025 2024
£    £   
Hire purchase contracts (see note 15) 26,846 27,891
Trade creditors 768,005 742,562
Corporation tax 67,268 133,700
Taxation and social security 184,785 184,445
Other creditors 475,055 389,688
Accruals and deferred income 3,940,137 3,010,813
5,462,096 4,489,099

14. CREDITORS: AMOUNTS FALLING DUE AFTER MORE THAN ONE
YEAR
2025 2024
£    £   
Hire purchase contracts (see note 15) 65,526 89,695

15. LEASING AGREEMENTS

Minimum lease payments fall due as follows:

Hire purchase
contracts
2025 2024
£    £   
Net obligations repayable:
Within one year 26,846 27,891
Between one and five years 65,526 89,695
92,372 117,586

Non-cancellable
operating leases
2025 2024
£    £   
Within one year 192,863 212,740
Between one and five years 654,022 525,297
In more than five years 522,580 -
1,369,465 738,037

Simply Thank You Limited (Registered number: 04094597)

Notes to the Financial Statements - continued
for the Year Ended 31 January 2025

16. SECURED DEBTS

The following secured debts are included within creditors:

2025 2024
£    £   
Hire purchase contracts 92,372 117,586

Hire purchase agreements are secured on the assets to which they relate.

17. PROVISIONS FOR LIABILITIES
2025 2024
£    £   
Deferred tax 172,229 119,677
Other provisions 25,000 25,000
197,229 144,677

Deferred Other
tax provisions
£    £   
Balance at 1 February 2024 119,677 25,000
Accelerated capital allowances 52,552 -
Balance at 31 January 2025 172,229 25,000

18. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 2025 2024
value: £    £   
119,846 Ordinary 1p 1,198 1,198

19. RESERVES
Capital
Retained Share redemption
earnings premium reserve Totals
£    £    £    £   

At 1 February 2024 3,105,508 391,339 23 3,496,870
Profit for the year 351,454 351,454
Dividends (107,928 ) (107,928 )
At 31 January 2025 3,349,034 391,339 23 3,740,396

Called-up share capital - represents the nominal value of shares that have been issued.

Share premium account - includes any premiums received on issue of share capital. Any transaction costs associated with the issuing of shares are deducted from share premium.

Retained earnings - includes all current and prior period retained profits and losses.

Capital redemption reserve - Represents nominal value of share capital repurchased by the company.

Simply Thank You Limited (Registered number: 04094597)

Notes to the Financial Statements - continued
for the Year Ended 31 January 2025

20. ULTIMATE CONTROLLING PARTY

The control of the company is vested in S Al Badr and H M Al Badr. C W Eglington, a director and shareholder of the company, has the power to vote on behalf of S Al Badr and H M Al Badr in all matters except those where he has a personal interest, and therefore he has ultimate control of the company.