| REGISTERED NUMBER: |
| Strategic Report, Report of the Directors and |
| Financial Statements |
| for the Year Ended 31 January 2025 |
| for |
| Simply Thank You Limited |
| REGISTERED NUMBER: |
| Strategic Report, Report of the Directors and |
| Financial Statements |
| for the Year Ended 31 January 2025 |
| for |
| Simply Thank You Limited |
| Simply Thank You Limited (Registered number: 04094597) |
| Contents of the Financial Statements |
| for the Year Ended 31 January 2025 |
| Page |
| Company Information | 1 |
| Strategic Report | 2 |
| Report of the Directors | 4 |
| Report of the Independent Auditors | 6 |
| Statement of Comprehensive Income | 10 |
| Balance Sheet | 11 |
| Statement of Changes in Equity | 12 |
| Cash Flow Statement | 13 |
| Notes to the Cash Flow Statement | 14 |
| Notes to the Financial Statements | 15 |
| Simply Thank You Limited |
| Company Information |
| for the Year Ended 31 January 2025 |
| DIRECTORS: |
| SECRETARY: |
| REGISTERED OFFICE: |
| REGISTERED NUMBER: |
| SENIOR STATUTORY AUDITOR: |
| AUDITORS: |
| Chartered Accountants |
| & Statutory Auditors |
| 140 Coniscliffe Road |
| Darlington |
| County Durham |
| DL3 7RT |
| Simply Thank You Limited (Registered number: 04094597) |
| Strategic Report |
| for the Year Ended 31 January 2025 |
| The directors present their strategic report for the year ended 31 January 2025. |
| REVIEW OF BUSINESS |
| The company's principal activity during the year continued to be that of the sale and delivery of physical and digital gifts in the business to business reward, incentive and service recovery markets. |
| Simply Thank You are Customer and Employee Engagement specialists who have traded for over 30 years. We operate from a modern 32,000 sq ft warehouse in Darlington which is our central hub for all storage, production and administrative activities. |
| The five pillars of the organisation are Acquisition, Retention, Reward, Recovery and large-scale Fulfilment utilising the very latest technology for reporting and management information. The Core Values of the business truly reflect the type of business we are, namely, being Trusted, Innovative, Friendly, Flexible, Inclusive and Sustainable. It also helps to explain the strength and longevity of our client relationships, in the instance of Natwest, a relationship that has lasted for 30 years. |
| Simply Thank You has a broad base of high quality business clients covering many different business sectors including Banking, Insurance, Airlines, Rail, Automotive, Utilities and Retail. |
| KEY PERFORMANCE INDICATORS |
| The directors consider turnover, gross profit margin and EBITDA's (earnings before interest, tax, depreciation and amortisation) to be key measures of the company's performance. |
| 2025 | 2024 |
| Turnover | £16,737,373 | £16,469,625 | 1.6% |
| Gross profit | £3,966,932 | £3,961,525 | 0.14% |
| Gross profit margin | 23.7% | 24.1% | (1.66% | ) |
| EBITDA | £623,048 | £730,708 | (14.7% | ) |
| REVIEW OF 2024/2025 |
| The business still performed strongly during the year due to a number of key factors. Key existing clients in the banking sector in particular continued to carry out a number of customer acquisition and loyalty campaigns that utilised Simply Thank You's digital reward and fulfilment capabilities. In addition, 'Onecode', our own digital reward currency has grown from strength to strength during the year with billings and redemption's (classed as turnover) also increasing. |
| As a result of new business wins we increased our client base by around 20% in the year and the anticipation is that this improvement will continue into 2025/26. New clients typically take some time to reach full potential so the opportunity for continued growth is real. One of Simply Thank You's USP's is that it is able to source virtually anything that a client requires for its employee or customer engagement program, whether that be digital or physical rewards, fully branded to the recipient. This flexibility continues to be a significant plus for the organisation in retaining and attracting clients and is in line with our Vision of 'Empowering businesses to seamlessly gift almost anything to employees and customers, more cost effectively and memorably than anyone else'. |
| Simply Thank You Limited (Registered number: 04094597) |
| Strategic Report |
| for the Year Ended 31 January 2025 |
| PRINCIPAL RISKS AND UNCERTAINTIES |
| The management of the business and the execution of the company's strategy are subject to a number of risks. The key business risks and uncertainties affecting the company are considered to be the general economic climate. The company mitigates the risk by using a proactive approach to all business activities. This allows the company to react swiftly to any changes in the market thus mitigating the risk. |
| The challenges of the current economic situation in the UK did see price increases from suppliers, however we were able to manage these increases whilst still maintaining a reasonable gross margin without impacting on the quality of the goods that we send out. |
| In addition, a key risk was identified in that all of our digital e-gift codes were purchased through one main provider. Moving forward we will now purchase our digital codes from two providers which gives us commercial benefit and increased security in the unlikely event of the failure of one of these providers. |
| ON BEHALF OF THE BOARD: |
| Simply Thank You Limited (Registered number: 04094597) |
| Report of the Directors |
| for the Year Ended 31 January 2025 |
| The directors present their report with the financial statements of the company for the year ended 31 January 2025. |
| DIVIDENDS |
| The total distribution of dividends for the year ended 31 January 2025 will be £107,928. |
| DIRECTORS |
| The directors shown below have held office during the whole of the period from 1 February 2024 to the date of this report. |
| Other changes in directors holding office are as follows: |
| DISCLOSURE IN THE STRATEGIC REPORT |
| The following information, which would otherwise be disclosed in the directors' report, is instead disclosed in the strategic report, as permitted by s414C(11) of the Companies Act 2006: |
| - principal risks and uncertainties; |
| - future developments; |
| STATEMENT OF DIRECTORS' RESPONSIBILITIES |
| The directors are responsible for preparing the Strategic Report, the Report of the Directors and the financial statements in accordance with applicable law and regulations. |
| Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period. In preparing these financial statements, the directors are required to: |
| - | select suitable accounting policies and then apply them consistently; |
| - | make judgements and accounting estimates that are reasonable and prudent; |
| - | prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business. |
| The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company's transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities. |
| STATEMENT AS TO DISCLOSURE OF INFORMATION TO AUDITORS |
| So far as the directors are aware, there is no relevant audit information (as defined by Section 418 of the Companies Act 2006) of which the company's auditors are unaware, and each director has taken all the steps that he or she ought to have taken as a director in order to make himself or herself aware of any relevant audit information and to establish that the company's auditors are aware of that information. |
| Simply Thank You Limited (Registered number: 04094597) |
| Report of the Directors |
| for the Year Ended 31 January 2025 |
| AUDITORS |
| The auditors, Clive Owen LLP, are deemed to be reappointed under section 487(2) of the Companies Act 2006. |
| ON BEHALF OF THE BOARD: |
| Report of the Independent Auditors to the Members of |
| Simply Thank You Limited |
| Opinion |
| We have audited the financial statements of Simply Thank You Limited (the 'company') for the year ended 31 January 2025 which comprise the Statement of Comprehensive Income, Balance Sheet, Statement of Changes in Equity, Cash Flow Statement and Notes to the Cash Flow Statement, Notes to the Financial Statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice). |
| In our opinion the financial statements: |
| - | give a true and fair view of the state of the company's affairs as at 31 January 2025 and of its profit for the year then ended; |
| - | have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and |
| - | have been prepared in accordance with the requirements of the Companies Act 2006. |
| Basis for opinion |
| We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC's Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion. |
| Conclusions relating to going concern |
| In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate. |
| Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue. |
| Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report. |
| Other information |
| The directors are responsible for the other information. The other information comprises the information in the Strategic Report and the Report of the Directors, but does not include the financial statements and our Report of the Auditors thereon. |
| Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. |
| In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard. |
| Opinions on other matters prescribed by the Companies Act 2006 |
| In our opinion, based on the work undertaken in the course of the audit: |
| - | the information given in the Strategic Report and the Report of the Directors for the financial year for which the financial statements are prepared is consistent with the financial statements; and |
| - | the Strategic Report and the Report of the Directors have been prepared in accordance with applicable legal requirements. |
| Report of the Independent Auditors to the Members of |
| Simply Thank You Limited |
| Matters on which we are required to report by exception |
| In the light of the knowledge and understanding of the company and its environment obtained in the course of the audit, we have not identified material misstatements in the Strategic Report or the Report of the Directors. |
| We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our opinion: |
| - | adequate accounting records have not been kept, or returns adequate for our audit have not been received from branches not visited by us; or |
| - | the financial statements are not in agreement with the accounting records and returns; or |
| - | certain disclosures of directors' remuneration specified by law are not made; or |
| - | we have not received all the information and explanations we require for our audit. |
| Responsibilities of directors |
| As explained more fully in the Statement of Directors' Responsibilities set out on page four, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error. |
| In preparing the financial statements, the directors are responsible for assessing the company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the company or to cease operations, or have no realistic alternative but to do so. |
| Report of the Independent Auditors to the Members of |
| Simply Thank You Limited |
| Auditors' responsibilities for the audit of the financial statements |
| Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue a Report of the Auditors that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements. |
| The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below: |
| Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, to detect material misstatements in respect of irregularities, including fraud. Our audit must be alert to the risk of manipulation of the financial statements and seek to understand the incentives and opportunities for management to achieve this. |
| We undertake the following procedures to identify and respond to these risks of non-compliance: |
| - Understanding the key legal and regulatory frameworks that are applicable to the Company. We communicated identified laws and regulations throughout the audit team and remained alert to any indications of non-compliance throughout the audit. We determined the most significant of these to be financial reporting legislation, taxation legislation, health & safety, FCA regulations, alcohol licensing, GDPR, employment law, ISO9001 and ISO14001. |
| - Enquiry of directors and management as to policies and procedures to ensure compliance and any known instances of non-compliance. |
| - Review of board minutes and correspondence with regulators. |
| - Enquiry of directors and management as to areas of the financial statements susceptible to fraud and how these risks are managed. |
| - Challenging management on key estimates, assumptions and judgements made in the preparation of the financial statements, the most significant of these are disclosed in the accounting policies. |
| - Identifying and testing unusual journal entries, with a particular focus on manual journal entries. |
| Through these procedures, we did not become aware of actual or suspected non-compliance. |
| We planned and performed our audit in accordance with auditing standards but owing to the inherent limitations of procedures required in these areas, there is an unavoidable risk that we may not have detected a material misstatement in the accounts. The further removed non-compliance with laws and regulations is from the events and transactions reflected in the financial statements, the less likely we would become aware of it. The risk of not detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve concealment, collusion, forgery, misrepresentations, or override of internal controls. We are not responsible for preventing non-compliance and cannot be expected to detect non-compliance with all laws and regulations. |
| A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at www.frc.org.uk/auditorsresponsibilities. This description forms part of our Report of the Auditors. |
| Report of the Independent Auditors to the Members of |
| Simply Thank You Limited |
| Use of our report |
| This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in a Report of the Auditors and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed. |
| for and on behalf of |
| Chartered Accountants |
| & Statutory Auditors |
| 140 Coniscliffe Road |
| Darlington |
| County Durham |
| DL3 7RT |
| Simply Thank You Limited (Registered number: 04094597) |
| Statement of Comprehensive |
| Income |
| for the Year Ended 31 January 2025 |
| 2025 | 2024 |
| Notes | £ | £ |
| TURNOVER | 3 |
| Cost of sales | ( |
) | ( |
) |
| GROSS PROFIT |
| Distribution costs | ( |
) | ( |
) |
| Administrative expenses | ( |
) | ( |
) |
| OPERATING PROFIT | 5 |
| Interest payable and similar expenses | 6 | ( |
) | ( |
) |
| PROFIT BEFORE TAXATION |
| Tax on profit | 7 | ( |
) | ( |
) |
| PROFIT FOR THE FINANCIAL YEAR |
| OTHER COMPREHENSIVE INCOME | - | - |
| TOTAL COMPREHENSIVE INCOME FOR THE YEAR |
| Simply Thank You Limited (Registered number: 04094597) |
| Balance Sheet |
| 31 January 2025 |
| 2025 | 2024 |
| Notes | £ | £ |
| FIXED ASSETS |
| Intangible assets | 9 |
| Tangible assets | 10 |
| CURRENT ASSETS |
| Stocks | 11 |
| Debtors | 12 |
| Cash at bank and in hand |
| CREDITORS |
| Amounts falling due within one year | 13 | ( |
) | ( |
) |
| NET CURRENT ASSETS |
| TOTAL ASSETS LESS CURRENT LIABILITIES |
| CREDITORS |
| Amounts falling due after more than one year |
14 |
( |
) |
( |
) |
| PROVISIONS FOR LIABILITIES | 17 | ( |
) | ( |
) |
| NET ASSETS |
| CAPITAL AND RESERVES |
| Called up share capital | 18 |
| Share premium | 19 |
| Capital redemption reserve | 19 |
| Retained earnings | 19 |
| SHAREHOLDERS' FUNDS |
| The financial statements were approved by the Board of Directors and authorised for issue on |
| Simply Thank You Limited (Registered number: 04094597) |
| Statement of Changes in Equity |
| for the Year Ended 31 January 2025 |
| Called up | Capital |
| share | Retained | Share | redemption | Total |
| capital | earnings | premium | reserve | equity |
| £ | £ | £ | £ | £ |
| Balance at 1 February 2023 |
| Changes in equity |
| Reduction in share capital | (8 | ) | (7,500 | ) | - | 8 | (7,500 | ) |
| Dividends | - | ( |
) | - | - | ( |
) |
| Total comprehensive income | - | - |
| Balance at 31 January 2024 |
| Changes in equity |
| Dividends | - | ( |
) | - | - | ( |
) |
| Total comprehensive income | - | - |
| Balance at 31 January 2025 |
| Simply Thank You Limited (Registered number: 04094597) |
| Cash Flow Statement |
| for the Year Ended 31 January 2025 |
| 2025 | 2024 |
| Notes | £ | £ |
| Cash flows from operating activities |
| Cash generated from operations | 1 | ( |
) |
| Interest paid | ( |
) | ( |
) |
| Interest element of hire purchase payments paid |
( |
) |
( |
) |
| Tax paid | ( |
) | ( |
) |
| Net cash from operating activities | ( |
) |
| Cash flows from investing activities |
| Purchase of intangible fixed assets | ( |
) | ( |
) |
| Purchase of tangible fixed assets | ( |
) | ( |
) |
| Sale of tangible fixed assets |
| Share buy back | ( |
) |
| Net cash from investing activities | ( |
) | ( |
) |
| Cash flows from financing activities |
| Loan repayments in year | ( |
) |
| Capital repayments in year | ( |
) | ( |
) |
| Share buyback | ( |
) |
| Repayment of invoice financing facility | ( |
) |
| Equity dividends paid | ( |
) | ( |
) |
| Net cash from financing activities | ( |
) | ( |
) |
| (Decrease)/increase in cash and cash equivalents | ( |
) |
| Cash and cash equivalents at beginning of year |
2 |
1,603,876 |
| Cash and cash equivalents at end of year | 2 | 1,670,532 | 2,589,562 |
| Simply Thank You Limited (Registered number: 04094597) |
| Notes to the Cash Flow Statement |
| for the Year Ended 31 January 2025 |
| 1. | RECONCILIATION OF PROFIT BEFORE TAXATION TO CASH GENERATED FROM OPERATIONS |
| 2025 | 2024 |
| £ | £ |
| Profit before taxation |
| Depreciation charges |
| Profit on disposal of fixed assets | ( |
) |
| Impairment | - | 119,776 |
| Finance costs | 20,593 | 33,060 |
| 623,048 | 730,708 |
| Decrease/(increase) in stocks | ( |
) |
| Increase in trade and other debtors | ( |
) | ( |
) |
| Increase in trade and other creditors |
| Cash generated from operations | ( |
) |
| 2. | CASH AND CASH EQUIVALENTS |
| The amounts disclosed on the Cash Flow Statement in respect of cash and cash equivalents are in respect of these Balance Sheet amounts: |
| Year ended 31 January 2025 |
| 31.1.25 | 1.2.24 |
| £ | £ |
| Cash and cash equivalents | 1,670,532 | 2,589,562 |
| Year ended 31 January 2024 |
| 31.1.24 | 1.2.23 |
| £ | £ |
| Cash and cash equivalents | 2,589,562 | 1,603,876 |
| 3. | ANALYSIS OF CHANGES IN NET FUNDS |
| At 1.2.24 | Cash flow | At 31.1.25 |
| £ | £ | £ |
| Net cash |
| Cash at bank and in hand | 2,589,562 | (919,030 | ) | 1,670,532 |
| 2,589,562 | ( |
) | 1,670,532 |
| Debt |
| Finance leases | (117,586 | ) | 25,214 | (92,372 | ) |
| (117,586 | ) | 25,214 | (92,372 | ) |
| Total | 2,471,976 | (893,816 | ) | 1,578,160 |
| Simply Thank You Limited (Registered number: 04094597) |
| Notes to the Financial Statements |
| for the Year Ended 31 January 2025 |
| 1. | STATUTORY INFORMATION |
| Simply Thank You Limited is a |
| 2. | ACCOUNTING POLICIES |
| Basis of preparing the financial statements |
| There were no material departures from that standard. |
| The principal accounting policies adopted in the preparation of the financial statements are set out below and have remained unchanged from the previous year, and also have been consistently applied within the same accounts. |
| Related party exemption |
| The company has taken advantage of exemption, under the terms of Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland', not to disclose related party transactions which have been conducted under normal market conditions. |
| Significant judgements and estimates |
| Preparation of the financial statements requires management to make significant judgements and estimates. The items in the financial statements where these judgements and estimates have been made include: |
| Stock provisions - Management applies procedures to identify defective, slow moving and obsolete stocks. An estimation is made of the price obtainable in the market in which the goods are expected to be sold and any costs of completion and sale are taken into account. The value of stock is reduced by the deficit between the cost and estimated net realisable value of the stock in the form of a stock provision. |
| Impairment of intangible assets - Management determines whether there are indicators of impairment of the company's intangible assets. Factors taken into consideration in reaching such a decision include the economic viability and expected future financial performance of the asset and where it is a component of a larger cash-generating unit, the viability and expected future performance of that unit. |
| Dilapidation provision - Dilapidation provision is based on estimated costs to return leased properties to their original state at the end of the lease term. |
| Debtor provision - There is an element of estimation and judgement made by management when consideration the bad debt provision included within Trade Debtors. There is no bad debt provision in the financial statements. |
| Accrued/deferred income - Revenue relating to vouchers for bonus points is recognised when the vouchers are redeemed. |
| Simply Thank You Limited (Registered number: 04094597) |
| Notes to the Financial Statements - continued |
| for the Year Ended 31 January 2025 |
| 2. | ACCOUNTING POLICIES - continued |
| Revenue recognition |
| Revenue is derived from the sale of goods, third party vouchers, e-codes, service fees and non-redemption revenue on third party vouchers. |
| The company recognises revenue at the point when control over the goods or services is transferred to the customer. Revenue is recognised net of any VAT, rebates, or discounts. |
| Revenue on the sale of goods is recognised on dispatch of the goods. |
| Revenue from vouchers and e-codes is recognised on redemption of the voucher or code. |
| Revenue from service fees is recognised on redemption of the vouchers or e-codes to which they relate. |
| Non- redemption revenue is recognised on expiry of the vouchers or e-codes to which it relates. |
| Intangible assets |
| Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses. |
| Computer software is being amortised evenly over its estimated useful life of five years. |
| Online platform development costs had not been brought into use by the year end; therefore, no amortisation has been charged for the period. |
| The asset was brought into use after the year end and will be amortised on a straight-line basis over its estimated useful life of 10 years, commencing from the date it was first utilised. |
| Tangible fixed assets |
| Improvements to property | - |
| Plant and machinery | - |
| Fixtures and fittings | - |
| Motor vehicles | - |
| Computer equipment | - |
| Tangible fixed assets are measured at cost less accumulated depreciation and any accumulated impairment losses. |
| Stocks |
| Stocks are valued at the lower of cost and estimated selling price less costs to sell. Stock is used on a first in first out basis. |
| Taxation |
| Taxation for the year comprises current and deferred tax. Tax is recognised in the Statement of Comprehensive Income, except to the extent that it relates to items recognised in other comprehensive income or directly in equity. |
| Current or deferred taxation assets and liabilities are not discounted. |
| Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date. |
| Simply Thank You Limited (Registered number: 04094597) |
| Notes to the Financial Statements - continued |
| for the Year Ended 31 January 2025 |
| 2. | ACCOUNTING POLICIES - continued |
| Deferred tax |
| Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date. |
| Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference. |
| Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. |
| Foreign currencies |
| Assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate of exchange ruling at the date of transaction. Exchange differences are taken into account in arriving at the operating result. |
| Hire purchase and leasing commitments |
| Assets obtained under hire purchase contracts or finance leases are capitalised in the balance sheet. Those held under hire purchase contracts are depreciated over their estimated useful lives. Those held under finance leases are depreciated over their estimated useful lives or the lease term, whichever is the shorter. |
| The interest element of these obligations is charged to profit or loss over the relevant period. The capital element of the future payments is treated as a liability. |
| Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease. |
| Pension costs and other post-retirement benefits |
| The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate. |
| Financial instruments |
| Basic financial instruments are recognised at amortised cost with changes recognised in profit or loss. |
| Invoice discounting |
| The invoice discounting creditor represents amounts received in respect of financed debts. There is full recourse to the company for losses on debts, and so the financed debts continue to be recognised on the balance sheet. Interest and other charges relating to invoice discounting are recognised in the profit and loss account over the relevant period. |
| 3. | TURNOVER |
| The turnover and profit before taxation are attributable to the one principal activity of the company. |
| All turnover during the current and previous financial year was derived from activities carried out in the UK. |
| 4. | EMPLOYEES AND DIRECTORS |
| 2025 | 2024 |
| £ | £ |
| Wages and salaries |
| Social security costs |
| Other pension costs |
| Simply Thank You Limited (Registered number: 04094597) |
| Notes to the Financial Statements - continued |
| for the Year Ended 31 January 2025 |
| 4. | EMPLOYEES AND DIRECTORS - continued |
| The average number of employees during the year was as follows: |
| 2025 | 2024 |
| Directors | 5 | 5 |
| Staff | 51 | 49 |
| 2025 | 2024 |
| £ | £ |
| Directors' remuneration |
| Directors' pension contributions to money purchase schemes |
| The number of directors to whom retirement benefits were accruing was as follows: |
| Money purchase schemes |
| Information regarding the highest paid director is as follows: |
| 2025 | 2024 |
| £ | £ |
| Emoluments etc |
| Pension contributions to money purchase schemes |
| Key management remuneration is not disclosed as the directors are the only employees considered key management and are disclosed separately. |
| 5. | OPERATING PROFIT |
| The operating profit is stated after charging/(crediting): |
| 2025 | 2024 |
| £ | £ |
| Other operating leases |
| Depreciation - owned assets |
| Depreciation - assets on hire purchase contracts |
| Profit on disposal of fixed assets | ( |
) |
| Computer software amortisation |
| Audit fee |
| Foreign exchange differences | ( |
) |
| 6. | INTEREST PAYABLE AND SIMILAR EXPENSES |
| 2025 | 2024 |
| £ | £ |
| Bank loan interest |
| Invoice discounting charges |
| Hire purchase |
| Simply Thank You Limited (Registered number: 04094597) |
| Notes to the Financial Statements - continued |
| for the Year Ended 31 January 2025 |
| 7. | TAXATION |
| Analysis of the tax charge |
| The tax charge on the profit for the year was as follows: |
| 2025 | 2024 |
| £ | £ |
| Current tax: |
| UK corporation tax |
| Overprovision in prior years | (11,139 | ) | - |
| Total current tax |
| Deferred tax: |
| Deferred tax | ( |
) |
| under/ (over provision) | 11,588 | - |
| Total deferred tax | ( |
) |
| Tax on profit |
| Reconciliation of total tax charge included in profit and loss |
| The tax assessed for the year is higher than the standard rate of corporation tax in the UK. The difference is explained below: |
| 2025 | 2024 |
| £ | £ |
| Profit before tax |
| Profit multiplied by the standard rate of corporation tax in the UK of (2024 - |
| Effects of: |
| Expenses not deductible for tax purposes | ( |
) |
| Depreciation in excess of capital allowances |
| Overprovision of PY corporation tax | (11,139 | ) | - |
| under provision of PY deferred tax | 11,588 | - |
| impact |
| balance |
| Total tax charge | 119,820 | 99,200 |
| 8. | DIVIDENDS |
| 2025 | 2024 |
| £ | £ |
| Ordinary shares of 1p each |
| Interim |
| Simply Thank You Limited (Registered number: 04094597) |
| Notes to the Financial Statements - continued |
| for the Year Ended 31 January 2025 |
| 9. | INTANGIBLE FIXED ASSETS |
| Online |
| platform |
| development | Computer |
| costs | software | Totals |
| £ | £ | £ |
| COST |
| At 1 February 2024 |
| Additions |
| Disposals | ( |
) | ( |
) |
| At 31 January 2025 |
| AMORTISATION |
| At 1 February 2024 |
| Amortisation for year |
| Eliminated on disposal | ( |
) | ( |
) |
| At 31 January 2025 |
| NET BOOK VALUE |
| At 31 January 2025 |
| At 31 January 2024 |
| 10. | TANGIBLE FIXED ASSETS |
| Improvements | Fixtures |
| to | Plant and | and |
| property | machinery | fittings |
| £ | £ | £ |
| COST |
| At 1 February 2024 |
| Additions |
| Disposals |
| At 31 January 2025 |
| DEPRECIATION |
| At 1 February 2024 |
| Charge for year |
| Eliminated on disposal |
| At 31 January 2025 |
| NET BOOK VALUE |
| At 31 January 2025 |
| At 31 January 2024 |
| Simply Thank You Limited (Registered number: 04094597) |
| Notes to the Financial Statements - continued |
| for the Year Ended 31 January 2025 |
| 10. | TANGIBLE FIXED ASSETS - continued |
| Motor | Computer |
| vehicles | equipment | Totals |
| £ | £ | £ |
| COST |
| At 1 February 2024 |
| Additions |
| Disposals | ( |
) | ( |
) |
| At 31 January 2025 |
| DEPRECIATION |
| At 1 February 2024 |
| Charge for year |
| Eliminated on disposal | ( |
) | ( |
) |
| At 31 January 2025 |
| NET BOOK VALUE |
| At 31 January 2025 |
| At 31 January 2024 |
| Fixed assets, included in the above, which are held under hire purchase contracts are as follows: |
| Motor |
| vehicles |
| £ |
| COST |
| At 1 February 2024 |
| and 31 January 2025 |
| DEPRECIATION |
| At 1 February 2024 |
| Charge for year |
| At 31 January 2025 |
| NET BOOK VALUE |
| At 31 January 2025 |
| At 31 January 2024 |
| 11. | STOCKS |
| 2025 | 2024 |
| £ | £ |
| Stocks |
| Simply Thank You Limited (Registered number: 04094597) |
| Notes to the Financial Statements - continued |
| for the Year Ended 31 January 2025 |
| 12. | DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR |
| 2025 | 2024 |
| £ | £ |
| Trade debtors |
| Other debtors |
| Invoice discounting debtor | 17,952 | 19,461 |
| Prepayments and accrued income |
| 13. | CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR |
| 2025 | 2024 |
| £ | £ |
| Hire purchase contracts (see note 15) |
| Trade creditors |
| Corporation tax |
| Taxation and social security |
| Other creditors |
| Accruals and deferred income |
| 14. | CREDITORS: AMOUNTS FALLING DUE AFTER MORE THAN ONE YEAR |
| 2025 | 2024 |
| £ | £ |
| Hire purchase contracts (see note 15) |
| 15. | LEASING AGREEMENTS |
| Minimum lease payments fall due as follows: |
| Hire purchase |
| contracts |
| 2025 | 2024 |
| £ | £ |
| Net obligations repayable: |
| Within one year |
| Between one and five years |
| Non-cancellable |
| operating leases |
| 2025 | 2024 |
| £ | £ |
| Within one year |
| Between one and five years |
| In more than five years |
| Simply Thank You Limited (Registered number: 04094597) |
| Notes to the Financial Statements - continued |
| for the Year Ended 31 January 2025 |
| 16. | SECURED DEBTS |
| The following secured debts are included within creditors: |
| 2025 | 2024 |
| £ | £ |
| Hire purchase contracts | 92,372 | 117,586 |
| Hire purchase agreements are secured on the assets to which they relate. |
| 17. | PROVISIONS FOR LIABILITIES |
| 2025 | 2024 |
| £ | £ |
| Deferred tax | 172,229 | 119,677 |
| Other provisions | 25,000 | 25,000 |
| Deferred | Other |
| tax | provisions |
| £ | £ |
| Balance at 1 February 2024 |
| Accelerated capital allowances | 52,552 | - |
| Balance at 31 January 2025 |
| 18. | CALLED UP SHARE CAPITAL |
| Allotted, issued and fully paid: |
| Number: | Class: | Nominal | 2025 | 2024 |
| value: | £ | £ |
| Ordinary | 1p | 1,198 | 1,198 |
| 19. | RESERVES |
| Capital |
| Retained | Share | redemption |
| earnings | premium | reserve | Totals |
| £ | £ | £ | £ |
| At 1 February 2024 | 3,496,870 |
| Profit for the year |
| Dividends | ( |
) | ( |
) |
| At 31 January 2025 | 3,740,396 |
| Called-up share capital - represents the nominal value of shares that have been issued. |
| Share premium account - includes any premiums received on issue of share capital. Any transaction costs associated with the issuing of shares are deducted from share premium. |
| Retained earnings - includes all current and prior period retained profits and losses. |
| Capital redemption reserve - Represents nominal value of share capital repurchased by the company. |
| Simply Thank You Limited (Registered number: 04094597) |
| Notes to the Financial Statements - continued |
| for the Year Ended 31 January 2025 |
| 20. | ULTIMATE CONTROLLING PARTY |
| The control of the company is vested in S Al Badr and H M Al Badr. C W Eglington, a director and shareholder of the company, has the power to vote on behalf of S Al Badr and H M Al Badr in all matters except those where he has a personal interest, and therefore he has ultimate control of the company. |