Brand Evolution Limited - Accounts to registrar (filleted)

REGISTERED NUMBER: 07337644 (England and Wales)

UNAUDITED FINANCIAL STATEMENTS

FOR THE PERIOD 1 AUGUST 2023 TO 31 JANUARY 2025

FOR

BRAND EVOLUTION LIMITED

Page

Company Information

1

Balance Sheet

2

Notes to the Financial Statements

4

DIRECTORS:

P Edwards

N G Giles

E K Fisher

SECRETARY:

E K Fisher

REGISTERED OFFICE:

Malt House Barns

Grove Lane

Lapworth

Solihull

West Midlands

B94 6AR

REGISTERED NUMBER:

07337644 (England and Wales)

ACCOUNTANTS:

Bernard Rogers & Co

Bank Gallery

High Street

Kenilworth

Warwickshire

CV8 1LY

FIXED ASSETS

Intangible assets

4

-

Tangible assets

5

884

1,100

884

1,100

CURRENT ASSETS

Stocks

4,901

22,423

Debtors

6

30,874

98,980

Cash at bank

31,057

70,621

66,832

192,024

CREDITORS

Amounts falling due within one year

7

62,591

75,546

NET CURRENT ASSETS

4,241

116,478

TOTAL ASSETS LESS CURRENT
LIABILITIES

5,125

117,578

CAPITAL AND RESERVES

Called up share capital

8

2,080

Retained earnings

3,045

115,498

SHAREHOLDERS' FUNDS

5,125

117,578

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the period ended 31 January 2025.

The members have not required the company to obtain an audit of its financial statements for the period ended 31 January 2025 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:

(a)	ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and

(b)

preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 11 April 2025 and were signed on its behalf by:

P Edwards - Director

1.	STATUTORY INFORMATION

Brand Evolution Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

2.	ACCOUNTING POLICIES

Basis of preparing the financial statements

These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Turnover

Turnover represents invoices raised for services provided to clients, plus any unbilled completed work at the year end.

Goodwill

Goodwill, being the amount paid in connection with the acquisition of a business in 2010, is being amortised evenly over its estimated useful life of ten years.

Intangible assets

Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

Tangible fixed assets

Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.

Office fixtures and equipment

-

25% on cost

Motor vehicles

-

25% on cost

Stocks

Work in progress is valued at the lower of cost and net realisable value and reflects the value of time spent on client matters which hadn't been billed by the year end.

Taxation

Taxation for the period comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Deferred tax

Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the period end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Pension costs and other post-retirement benefits

The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

During the period the company has also made payments to the directors personal pension schemes totalling £nil (2023 £nil). The assets of the schemes are held separately from those of the company in independently administered funds.

3.	EMPLOYEES AND DIRECTORS

The average number of employees during the period was 4 (2023 - 4 ) .

4.	INTANGIBLE FIXED ASSETS

Goodwill

£

COST

At 1 August 2023

and 31 January 2025

999

AMORTISATION

At 1 August 2023

and 31 January 2025

999

NET BOOK VALUE

At 31 January 2025

-

At 31 July 2023

-

5.	TANGIBLE FIXED ASSETS

Office

fixtures

and

Motor

equipment

vehicles

Totals

£

COST

At 1 August 2023

58,119

5,166

63,285

Additions

751

-

751

Disposals

(566

)

-

(566

)

At 31 January 2025

58,304

5,166

63,470

DEPRECIATION

At 1 August 2023

57,019

5,166

62,185

Charge for period

967

-

967

Eliminated on disposal

(566

)

-

(566

)

At 31 January 2025

57,420

5,166

62,586

NET BOOK VALUE

At 31 January 2025

884

-

884

At 31 July 2023

1,100

-

1,100

6.

DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

2025

2023

£

Trade debtors

21,835

66,560

Other debtors

9,039

32,420

30,874

98,980

7.

CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

2025

2023

£

Trade creditors

16,619

21,558

Taxation and social security

34,316

42,176

Other creditors

11,656

11,812

62,591

75,546

8.	CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:

Number:

Class:

Nominal

2025

2023

value:

£

6

Ordinary A1,B1,C1,D1,E1 & F1

£5

30

400

Ordinary P

£5

2,000

10

Ordinary A2-3, B2-3, C2-4, D2,

E2 & F2

£5

50

2,080

At the year end there was 1 share issued for each of the ordinary share classes A1, B1, C1, D1, E1 & F1 totalling 6 shares in all.

At the year end there was 1 share issued each of the ordinary share classes A2 - 3, B2 - 3, C2 - 4, D2, E2 & F2 totalling 10 shares in all.

9.	CONTINGENT LIABILITIES

The company successfully defended a legal claim brought by a former director and was awarded costs. However, the timing and amount of the recovery of these is uncertain.

10.	RELATED PARTY DISCLOSURES

At 31 January 2025 other debtors include loans made by the company to its directors as follows:

At 31
January 2025

At 31 July
2023

£

P Edwards

-

10,160

N G Giles

-

10,160

E K Fisher

-

10,160

At 31 January 2025 other creditors include loans made to the company from its directors as follows:

At 31
January 2025

At 31 July
2023

£

P Edwards

1,845

-

N G Giles

-

E K Fisher

3,768

-

11.	CONTROLLING PARTY

The controlling party is the directors (jointly).