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Filleted

Registration number: 09897436

Delineate Strategy Limited

Annual Report and Unaudited Financial Statements

for the Year Ended 31 January 2025

 

Delineate Strategy Limited

Contents

Company Information

1

Balance Sheet

2 to 3

Notes to the Financial Statements

4 to 13

 

Delineate Strategy Limited

Company Information

Directors

Mr J Stewart

Mr J A Turner

Registered office

Global Operations & Technology Centre
Llandysul
SA44 4HP

 

Delineate Strategy Limited

(Registration number: 09897436)
Balance Sheet as at 31 January 2025

Note

2025
£

2024
£

Fixed assets

 

Intangible assets

5

1,194,816

1,273,772

Tangible assets

6

489,242

467,812

Investments

7

327

327

 

1,684,385

1,741,911

Current assets

 

Debtors

8

2,169,808

884,753

Cash at bank and in hand

 

430,443

2,087,817

 

2,600,251

2,972,570

Creditors: Amounts falling due within one year

9

(1,484,997)

(2,324,849)

Net current assets

 

1,115,254

647,721

Total assets less current liabilities

 

2,799,639

2,389,632

Creditors: Amounts falling due after more than one year

9

(184,543)

(269,686)

Provisions for liabilities

(365,763)

(281,951)

Net assets

 

2,249,333

1,837,995

Capital and reserves

 

Called up share capital

174

163

Share premium reserve

7,277

6,267

Profit and loss account

2,241,882

1,831,565

Total equity

 

2,249,333

1,837,995

For the financial year ending 31 January 2025 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Directors' responsibilities:

The members have not required the company to obtain an audit of its accounts for the year in question in accordance with section 476; and

The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.

These financial statements have been prepared in accordance with the special provisions relating to companies subject to the small companies regime within Part 15 of the Companies Act 2006.

 

Delineate Strategy Limited

(Registration number: 09897436)
Balance Sheet as at 31 January 2025

These financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime and the option not to file the Profit and Loss Account has been taken.

Approved and authorised by the Board on 3 September 2025 and signed on its behalf by:
 

.........................................
Mr J Stewart
Director

.........................................
Mr J A Turner
Director

 
     
 

Delineate Strategy Limited

Notes to the Financial Statements for the Year Ended 31 January 2025

1

General information

The company is a private company limited by share capital, incorporated in England and Wales.

The address of its registered office is:
Global Operations & Technology Centre
Llandysul
SA44 4HP

These financial statements were authorised for issue by the Board on 3 September 2025.

2

Accounting policies

Summary of significant accounting policies and key accounting estimates

The principal accounting policies applied in the preparation of these financial statements are set out below. These policies have been consistently applied to all the years presented, unless otherwise stated.

Statement of compliance

These financial statements have been prepared in accordance with Financial Reporting Standard 102 Section 1A smaller entities - 'The Financial Reporting Standard applicable in the United Kingdom and Republic of Ireland' and the Companies Act 2006 (as applicable to companies subject to the small companies' regime).

Basis of preparation

These financial statements have been prepared using the historical cost convention except that as disclosed in the accounting policies certain items are shown at fair value.

Going concern

The financial statements have been prepared on a going concern basis.

Revenue recognition

Turnover comprises the fair value of the consideration received or receivable for the sale of goods and provision of services in the ordinary course of the company’s activities. Turnover is shown net of sales/value added tax, returns, rebates and discounts.

The company recognises revenue when:
The amount of revenue can be reliably measured;
it is probable that future economic benefits will flow to the entity;
and specific criteria have been met for each of the company's activities.

Foreign currency transactions and balances

Transactions in foreign currencies are initially recorded at the functional currency rate prevailing at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies are retranslated into the respective functional currency of the entity at the rates prevailing on the reporting period date. Non-monetary items carried at fair value that are denominated in foreign currencies are retranslated at the rate on the date when the fair value is re-measured.

Non-monetary items measured in terms of historical cost in a foreign currency are not retranslated.

 

Delineate Strategy Limited

Notes to the Financial Statements for the Year Ended 31 January 2025

Tax

The tax expense for the period comprises current tax. Tax is recognised in profit or loss, except that a change attributable to an item of income or expense recognised as other comprehensive income is also recognised directly in other comprehensive income.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the company operates and generates taxable income.

Tangible assets

Tangible assets are stated in the balance sheet at cost, less any subsequent accumulated depreciation and subsequent accumulated impairment losses.

The cost of tangible assets includes directly attributable incremental costs incurred in their acquisition and installation.

Depreciation

Depreciation is charged so as to write off the cost of assets, other than land and properties under construction over their estimated useful lives, as follows:

Asset class

Depreciation method and rate

Computer equipment

33% Straight line basis

Office furniture

33% Straight line basis

Leasehold improvements

20% Straight line basis

Office equipment

33% Straight line basis

Business combinations

Business combinations are accounted for using the purchase method. The consideration for each acquisition is measured at the aggregate of the fair values at acquisition date of assets given, liabilities incurred or assumed, and equity instruments issued by the group in exchange for control of the acquired, plus any costs directly attributable to the business combination. When a business combination agreement provides for an adjustment to the cost of the combination contingent on future events, the group includes the estimated amount of that adjustment in the cost of the combination at the acquisition date if the adjustment is probable and can be measured reliably.

Amortisation

Amortisation is provided on intangible assets so as to write off the cost, less any estimated residual value, over their useful life as follows:

Asset class

Amortisation method and rate

Intangible assets

20% Straight line basis

Investments

Investments in equity shares which are publicly traded or where the fair value can be measured reliably are initially measured at fair value, with changes in fair value recognised in profit or loss. Investments in equity shares which are not publicly traded and where fair value cannot be measured reliably are measured at cost less impairment.


Interest income on debt securities, where applicable, is recognised in income using the effective interest method. Dividends on equity securities are recognised in income when receivable.

 

Delineate Strategy Limited

Notes to the Financial Statements for the Year Ended 31 January 2025

Cash and cash equivalents

Cash and cash equivalents comprise cash on hand and call deposits, and other short-term highly liquid investments that are readily convertible to a known amount of cash and are subject to an insignificant risk of change in value.

Debtors

Trade debtors are amounts due from customers for merchandise sold or services performed in the ordinary course of business.

Trade debtors are recognised initially at the transaction price. They are subsequently measured at amortised cost using the effective interest method, less provision for impairment. A provision for the impairment of trade debtors is established when there is objective evidence that the company will not be able to collect all amounts due according to the original terms of the receivables.

Creditors

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Accounts payable are classified as current liabilities if the company does not have an unconditional right, at the end of the reporting period, to defer settlement of the creditor for at least twelve months after the reporting date. If there is an unconditional right to defer settlement for at least twelve months after the reporting date, they are presented as non-current liabilities.

Trade creditors are recognised initially at the transaction price and subsequently measured at amortised cost using the effective interest method.

Borrowings

Interest-bearing borrowings are initially recorded at fair value, net of transaction costs. Interest-bearing borrowings are subsequently carried at amortised cost, with the difference between the proceeds, net of transaction costs, and the amount due on redemption being recognised as a charge to the profit and loss account over the period of the relevant borrowing.

Interest expense is recognised on the basis of the effective interest method and is included in interest payable and similar charges.

Borrowings are classified as current liabilities unless the company has an unconditional right to defer settlement of the liability for at least twelve months after the reporting date.

Leases

Leases are classified as finance leases whenever the terms of the lease transfer substantially all the risks and rewards of ownership to the lessee.

Assets held under finance leases are recognised at the lower of their fair value at inception of the lease and the present value of the minimum lease payments. These assets are depreciated on a straight-line basis over the shorter of the useful life of the asset and the lease term. The corresponding liability to the lessor is included in the balance sheet as a finance lease obligation.

Lease payments are apportioned between finance costs in the profit and loss account and reduction of the lease obligation so as to achieve a constant periodic rate of interest on the remaining balance of the liability.

 

Delineate Strategy Limited

Notes to the Financial Statements for the Year Ended 31 January 2025

Share capital

Ordinary shares are classified as equity. Equity instruments are measured at the fair value of the cash or other resources received or receivable, net of the direct costs of issuing the equity instruments. If payment is deferred and the time value of money is material, the initial measurement is on a present value basis.

Defined contribution pension obligation

A defined contribution plan is a pension plan under which fixed contributions are paid into a pension fund and the company has no legal or constructive obligation to pay further contributions even if the fund does not hold sufficient assets to pay all employees the benefits relating to employee service in the current and prior periods.

Contributions to defined contribution plans are recognised as employee benefit expense when they are due. If contribution payments exceed the contribution due for service, the excess is recognised as a prepayment.

Derivative financial instruments and hedging

Derivatives
Derivative financial instruments are initially recognised at cost and are thereafter stated at fair value.
 Hedging
The company employs derivative financial instruments (principally forward foreign exchange contracts) to hedge its exposure to foreign currency risk arising from firm commitments denominated in foreign currencies.
 

3

Staff numbers

The average number of persons employed by the company (including directors) during the year, was 45 (2024 - 40).

4

Profit before tax

Arrived at after charging/(crediting)

2025
£

2024
£

Depreciation expense

152,147

30,734

Amortisation expense

529,125

473,096

 

Delineate Strategy Limited

Notes to the Financial Statements for the Year Ended 31 January 2025

5

Intangible assets

Other intangible assets
 £

Total
£

Cost or valuation

At 1 February 2024

2,365,482

2,365,482

Additions acquired separately

450,169

450,169

At 31 January 2025

2,815,651

2,815,651

Amortisation

At 1 February 2024

1,091,710

1,091,710

Amortisation charge

529,125

529,125

At 31 January 2025

1,620,835

1,620,835

Carrying amount

At 31 January 2025

1,194,816

1,194,816

At 31 January 2024

1,273,772

1,273,772

Revalued assets for the year ended 31 January 2024

 

Delineate Strategy Limited

Notes to the Financial Statements for the Year Ended 31 January 2025

6

Tangible assets

Long leasehold land and buildings
£

Fixtures and fittings
£

Plant and machinery
£

Total
£

Cost or valuation

At 1 February 2024

316,140

124,308

64,984

505,432

Additions

103,407

51,314

21,671

176,392

Disposals

-

(7,435)

(3,006)

(10,441)

At 31 January 2025

419,547

168,187

83,649

671,383

Depreciation

At 1 February 2024

10,613

8,118

18,889

37,620

Charge for the year

80,796

46,161

25,190

152,147

Eliminated on disposal

-

(4,998)

(2,628)

(7,626)

At 31 January 2025

91,409

49,281

41,451

182,141

Carrying amount

At 31 January 2025

328,138

118,906

42,198

489,242

At 31 January 2024

305,527

116,190

46,095

467,812

Included within the net book value of land and buildings above is £328,139 (2024 - £305,527) in respect of long leasehold land and buildings.
 

 

Delineate Strategy Limited

Notes to the Financial Statements for the Year Ended 31 January 2025

7

Investments

2025
£

2024
£

Investments in subsidiaries

327

327

Subsidiaries

£

Cost or valuation

At 1 February 2024

327

Provision

Carrying amount

At 31 January 2025

327

At 31 January 2024

327

8

Debtors

Note

2025
£

2024
£

Trade debtors

 

456,293

342,386

Amounts owed by group undertakings and undertakings in which the company has a participating interest

12

48,399

58,397

Prepayments

 

109,000

68,064

Other debtors

 

1,556,116

415,906

 

2,169,808

884,753

 

Delineate Strategy Limited

Notes to the Financial Statements for the Year Ended 31 January 2025

9

Creditors

Creditors: amounts falling due within one year

Note

2025
£

2024
£

Due within one year

 

Bank loans and overdrafts

11

119,466

100,072

Trade creditors

 

729,559

392,587

Taxation and social security

 

253,001

67,292

Directors' loan accounts

12

50

50

Outstanding defined contribution pension costs

 

19,288

47,600

Corporation tax liability

 

53,217

52,386

Other creditors

 

310,416

1,664,862

 

1,484,997

2,324,849

Creditors: amounts falling due after more than one year

Note

2025
£

2024
£

Due after one year

 

Loans and borrowings

11

184,543

269,686

10

Share capital

Allotted, called up and fully paid shares

 

2025

2024

 

No.

£

No.

£

Ordinary of £0.10 each

1,633

163.30

1,633

163.30

         
 

Delineate Strategy Limited

Notes to the Financial Statements for the Year Ended 31 January 2025

11

Loans and borrowings

2025
£

2024
£

Non-current loans and borrowings

Bank borrowings

12,500

42,500

HP and finance lease liabilities

172,043

227,186

184,543

269,686

2025
£

2024
£

Current loans and borrowings

Bank borrowings

30,000

30,000

Bank overdrafts

34,323

17,613

HP and finance lease liabilities

55,143

52,459

119,466

100,072

12

Related party transactions

At the year end, a subsidiary company owed Delineate Strategy Limited £48,399 (2024 - £58,398). This amount is interest free and repayable on demand. This balance has been included within Debtors in the financial statements.

Transactions with directors

2025

At 1 February 2024
£

Advances to director
£

At 31 January 2025
£

Mr J Stewart

Interest free loan repayable on demand

-

10,000

10,000

       
     

Mr J A Turner

Interest fee loan repayable on demand

146,132

30,000

176,132

       
     

 

2024

At 1 February 2023
£

At 31 January 2024
£

Mr J A Turner

Interest fee loan repayable on demand

146,132

146,132

     
   

 

 

Delineate Strategy Limited

Notes to the Financial Statements for the Year Ended 31 January 2025

13

Financial instruments

Categorisation of financial instruments

2025
£

2024
£

Financial liabilities measured at fair value through profit or loss

23,076

-

Derivatives used for hedging

842,589

-

865,665

-

Financial assets measured at fair value

Forward Foreign Exchange Contract


The fair value is £865,665 (2024 - £Nil) and the change in value included in profit or loss is £23,076 (2024 - £Nil).