Apl Media Group Limited

	Page
Strategic Report	1—2
Directors' Report	3—4
Independent Auditor's Report	5—8
Consolidated Statement of Comprehensive Income	9
Consolidated Balance Sheet	10—11
Company Balance Sheet	12—13
Consolidated Statement of Changes in Equity	14
Consolidated Cash Flow Statement	15
Notes to the Consolidated Cash Flow Statement	16
Notes to the Financial Statements	17—27

The directors present their strategic report for the year ended 31 January 2025.

Review of the Business

APL Media Limited focuses on content marketing and advertising solutions across the travel, food, and lifestyle sectors, which is sold to clients globally.

For the year ended 31 January 2025, turnover declined by 7%, reflecting a period of transition as the company adapted to evolving products and client requirements. Despite ongoing wage inflation and general cost increases, the gross margin remained robust at 19%.

At year-end, the company maintained a solid cash position, underscoring the strength and resilience of its balance sheet. Net assets showed an 2% reduction, primarily due to timing differences in receivables and payables. The company continues to demonstrate financial discipline by ensuring prompt supplier payments while effectively managing extended customer payment cycles.

The company has continued to grow since Covid and has almost doubled its turnover since the year ended 31 January 2022.

A summary of the results of the year's trading is given on page 9 of the financial statements.

Principal Risks and Uncertainties

The company is exposed to several commercial risks which the directors are responsible for managing including risks like competition, market opportunity and the ever-changing landscape in the ways advertising solutions are sold. The company does not trade financial instruments, nor does it currently use financial derivatives.

Operational risks include currency fluctuation (managed by taking positions on larger foreign currency contracts) and credit risk management, mitigated by taking prepayments on most clients and credit generally only given to high credit rated clients).

Cash management is also a major risk, but this is mitigated by having a large credit control and invoicing team. As a result, cash collections for the year exceeded turnover as a result of prepayments.

Financial key performance indicators

The directors consider that key financial performance indicators are those that communicate the financial performance and strength of the subsidiary, these being revenue, gross margin, operating profit, and net assets.

	2025	2024
Revenue	17,380,002	18,645,666
Gross Profit Percentage	19%	22%
Operating Profit	1,247,399	2,299,209
Net Assets	2,336,722	2,384,558

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Apl Media Group Limited

Strategic Report (continued)

For The Year Ended 31 January 2025

Section 172(1) Statement

Under Section 172, directors have a duty to promote the success of the company for the benefit of its members. This includes considering the long-term consequences of decisions, the interests of employees, fostering business relationships, and maintaining high standards of business conduct. As the 4 directors are also the 4 shareholders, this is demonstrated in all aspects of the business and communicated on an ongoing basis.

On behalf of the board

M Jackson

Director

31/10/2025

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Apl Media Group Limited

Company No. 11591455

Directors' Report For The Year Ended 31 January 2025

Directors' Report

The directors present their report and the financial statements for the year ended 31 January 2025.

Principal Activity

The group's principal activity continues to be that of the provision of media services.

Directors

The directors who held office during the year were as follows:

M Jackson

A Leyens

M Pieri

A Vignali

Statement of Directors' Responsibilities

The directors are responsible for preparing the Strategic Report, the Directors' Report and the financial statements in accordance with applicable law and regulations.

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards, comprising FRS102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland', and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and the group and of the profit or loss of the group for that period. In preparing the financial statements the directors are required to:

select suitable accounting policies and then apply them consistently;
make judgments and accounting estimates that are reasonable and prudent;
state whether applicable United Kingdom Accounting Standards, comprising FRS102, have been followed subject to any material departures disclosed and explained in the financial statements;
prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company and group's transactions and disclose with reasonable accuracy at any time the financial position of the company and the group and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and the group and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

The directors are responsible for the maintenance and integrity of the corporate and financial information included on the company's website. Legislation in the United Kingdom governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions.

Statement of Disclosure of Information to Auditors

In the case of each director in office at the date the Directors' Report is approved:

so far as the director is aware, there is no relevant audit information of which the company and group's auditors are unaware; and
they have taken all the steps that they ought to have taken as directors in order to make themselves aware of any relevant audit information and to establish that the company and group's auditors are aware of that information.

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Apl Media Group Limited

Directors' Report (continued)

For The Year Ended 31 January 2025

Independent Auditors

Under section 487(2) of the Companies Act 2006, SAS Audit Limited will be deemed to have been reappointed as auditors 28 days after these financial statements were sent to members or 28 days after the latest date prescribed for filing the account with the registrar, whichever is earlier.

On behalf of the board

M Jackson

Director

31/10/2025

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Independent Auditor's Report

to the Members of

Apl Media Group Limited

Independent Auditor's Report

Opinion

We have audited the financial statements of Apl Media Group Limited (the "parent company") and its subsidiaries (the "group") for the year ended 31 January 2025 which comprise the Consolidated Statement of Comprehensive Income, Consolidated Balance Sheet, Company Balance Sheet, Consolidated Statement of Changes of Equity, Company Statement of Changes of Equity, Consolidated Cash Flow Statement and the related notes, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice), including FRS 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland".

In our opinion the financial statements:

give a true and fair view of the state of the group's and of the parent company's affairs as at 31 January 2025 and of the group's profit/(loss) for the year then ended;
have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for Opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditor's responsibilities for the audit of the financial statements section of our report. We are independent of the group and parent company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC's Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions Relating to Going Concern

In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the group and parent company's ability to continue as a going concern for a period of at least 12 months from when the financial statements are authorised for issue.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

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Independent Auditor's Report (continued)

to the Members of

Apl Media Group Limited

Other Information

The other information comprises the information included in the annual report, other than the financial statements and our auditor's report thereon. The directors are responsible for the other information contained within the annual report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.

We have nothing to report in this regard.

Opinions on Other Matters Prescribed by the Companies Act 2006

In our opinion, based on the work undertaken in the course of the audit:

the information given in the Strategic Report and Directors' Report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
the Strategic Report and Directors' Report have been prepared in accordance with applicable legal requirements.

Matters on Which We Are Required to Report by Exception

In the light of the knowledge and understanding of the group and parent company and their environment obtained in the course of the audit, we have not identified material misstatements in the Strategic Report or the Directors' Report.

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:

adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received from branches not visited by us; or
the parent company financial statements are not in agreement with the accounting records or returns; or
certain disclosures of directors' remuneration specified by law are not made; or
we have not received all the information and explanations we require for our audit.

Responsibilities of Directors

As explained more fully in the Directors' Responsibilities Statement set out on page 3—4, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the group and parent company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the group or the parent company or to cease operations, or have no realistic alternative but to do so.

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Independent Auditor's Report (continued)

to the Members of

Apl Media Group Limited

Auditor's Responsibilities for the Audit of the Financial Statements

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor's report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

Enquiring of management around actual and potential litigation and claims;
Reviewing financial statement disclosures and testing to supporting documentation with applicable laws and regulations;
Performing audit work over the risks of management override of controls, including testing of journal entries and other adjustments for appropriateness, evaluating business rationale of significant transactions outside the normal course of business and reviewing accounting estimates for bias.
Because of the inherent limitations of an audit, there is a risk that we will not detect all irregularities, including those leading to a material misstatement in the financial statements or non-compliance with regulation. This risk increases the more that compliance with a law or regulation is removed from the events and transactions reflected in the financial statements, as we will be less likely to become aware of instances of non-compliance. The risk is also greater regarding irregularities occurring due to fraud rather than error, as fraud involves intentional concealment, forgery, collusion, omission or misrepresentation.

As part of an audit in accordance with ISAs (UK), we exercise professional judgment and maintain professional scepticism throughout the audit. We also:

Identify and assess the risks of material misstatement of the financial statements, whether due to fraud or error, design and perform audit procedures responsive to those risks, and obtain audit evidence that is sufficient and appropriate to provide a basis for our opinion. The risk of not detecting a material misstatement resulting from fraud is higher than for one resulting from error, as fraud may involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal control.
Obtain an understanding of internal control relevant to the audit in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion of the effectiveness of the Company's internal control.
Evaluate the appropriateness of accounting policies used and the reasonableness of accounting estimates and related disclosures made by the director.
Conclude on the appropriateness of the director's use of the going concern basis of accounting and, based on the audit evidence obtained, whether a material uncertainty exists related to events or conditions that may cast significant doubt on the Company's ability to continue as a going concern. If we conclude that a material uncertainty exists, we are required to draw attention in our Auditors' Report to the related disclosures in the financial statements or, if such disclosures are inadequate, to modify our opinion. Our conclusions are based on the audit evidence obtained up to the date of our Auditors' Report. However, future events or conditions may cause the Company to cease to continue as a going concern.
Evaluate the overall presentation, structure and content of the financial statements, including the disclosures, and whether the financial statements represent the underlying transactions and events in a manner that achieves fair presentation.

We communicate with those charged with governance regarding, among other matters, the planned scope and timing of the audt and significant audit findings, including any significant deficiencies in internal control that we identify during our audit.

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Independent Auditor's Report (continued)

to the Members of

Apl Media Group Limited

Use Of Our Report

This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters that we are required to state to them in an auditor's report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.

Khushil Gokani (Senior Statutory Auditor)

for and on behalf of SAS Audit Limited , Statutory Auditor

31/10/2025

SAS Audit Limited

SAS House

Chipperfield Road

Kings Langley

Hertfordshire

WD4 9JB

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Apl Media Group Limited

Consolidated Statement of Comprehensive Income

For The Year Ended 31 January 2025

Consolidated Statement of Comprehensive Income

		31 January 2025	31 January 2024
	Notes	£	£
TURNOVER	3	17,380,002	18,645,666
Cost of sales		(14,167,709 )	(14,619,267 )

GROSS PROFIT		3,212,293	4,026,399

Administrative expenses		(1,965,494 )	(1,729,189 )

OPERATING PROFIT	4	1,246,799	2,297,210
Other interest receivable and similar income	9	52,922	6,146
Interest payable and similar charges	10	(21,065 )	(49,932 )

PROFIT BEFORE TAXATION		1,278,656	2,253,424
Tax on Profit	11	(327,092 )	(572,494 )

PROFIT AFTER TAXATION BEING PROFIT FOR THE FINANCIAL YEAR ATTRIBUTABLE TO THE OWNERS OF THE PARENT		951,564	1,680,930
OTHER COMPREHENSIVE INCOME FOR THE YEAR		-	-

TOTAL COMPREHENSIVE INCOME FOR THE YEAR ATTRIBUTABLE TO THE OWNERS OF THE PARENT		951,564	1,680,930

The notes on pages 16 to 27 form part of these financial statements.

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Apl Media Group Limited

Consolidated Balance Sheet

As At 31 January 2025

Consolidated Balance Sheet

Registered number: 11591455

		31 January 2025		31 January 2024
	Notes	£	£	£	£
FIXED ASSETS
Tangible Assets	13		224,183		199,644

			224,183		199,644
CURRENT ASSETS
Debtors	15	4,812,486		3,625,301
Cash at bank and in hand		1,690,373		3,485,105

		6,502,859		7,110,406
Creditors: Amounts Falling Due Within One Year	16	(5,707,752 )		(6,249,422 )

NET CURRENT ASSETS (LIABILITIES)			795,107		860,984

TOTAL ASSETS LESS CURRENT LIABILITIES			1,019,290		1,060,628

PROVISIONS FOR LIABILITIES
Deferred Taxation	17		(56,046 )		(48,948 )

NET ASSETS			963,244		1,011,680

CAPITAL AND RESERVES
Called up share capital	19		811		811
Capital redemption reserve			75,064		75,064
Other reserves			1,655,736		1,655,736
Profit and Loss Account			(768,367 )		(719,931 )

SHAREHOLDERS' FUNDS			963,244		1,011,680

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Apl Media Group Limited

Consolidated Balance Sheet (continued)

As At 31 January 2025

On behalf of the board

M Jackson

Director

31/10/2025

The notes on pages 16 to 27 form part of these financial statements.

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Apl Media Group Limited

Company Balance Sheet

As At 31 January 2025

Company Balance Sheet

Registered number: 11591455

		31 January 2025		31 January 2024
	Notes	£	£	£	£
FIXED ASSETS
Investments	14		1,371,690		1,371,690

			1,371,690		1,371,690
CURRENT ASSETS
Cash at bank and in hand		807		807

		807		807
Creditors: Amounts Falling Due Within One Year	16	(1,374,286 )		(1,373,686 )

NET CURRENT ASSETS (LIABILITIES)			(1,373,479 )		(1,372,879 )

TOTAL ASSETS LESS CURRENT LIABILITIES			(1,789 )		(1,189 )

NET LIABILITIES			(1,789 )		(1,189 )

CAPITAL AND RESERVES
Called up share capital	19		811		811
Profit and Loss Account			(2,600 )		(2,000 )

SHAREHOLDERS' FUNDS			(1,789)		(1,189)

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Apl Media Group Limited

Company Balance Sheet (continued)

As At 31 January 2025

In accordance with section 408(3) of the Companies Act 2006, the company has not presented its own profit and loss account and the related notes. The company's profit for the year was £ 999,400 (2024: £ 798,000 profit).

These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The company has taken advantage of section 444(1) of the Companies Act 2006 and opted not to deliver to the registrar a copy of the company's Profit and Loss Account.

On behalf of the board

M Jackson

Director

31/10/2025

The notes on pages 16 to 27 form part of these financial statements.

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Apl Media Group Limited

Consolidated Statement of Changes in Equity

For The Year Ended 31 January 2025

Consolidated Statement of Changes in Equity

	Share Capital	Capital Redemption	Other reserves	Profit and Loss Account	Total
	£	£	£	£	£
As at 1 October 2022	4	75,064	-	(1,600,861 )	(1,525,793)
Profit for the period and total comprehensive income	-	-	-	1,680,930	1,680,930

Dividends paid	-	-	-	(800,000)	(800,000)
Arising on shares issued during the period	807	-	-	-	807
Movements in other reserves	-	-	1,655,736	-	1,655,736

As at 31 January 2024 and 1 February 2024	811	75,064	1,655,736	(719,931 )	1,011,680


Profit for the year and total comprehensive income	-	-	-	951,564	951,564

Dividends paid	-	-	-	(1,000,000)	(1,000,000)

As at 31 January 2025	811	75,064	1,655,736	(768,367 )	963,244

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Apl Media Group Limited

Consolidated Cash Flow Statement

For The Year Ended 31 January 2025

Consolidated Cash Flow Statement

		31 January 2025	31 January 2024
	Notes	£	£
Cash flows from operating activities
Net cash generated from operations	1	395,331	4,030,676
Interest paid		(21,065 )	(31,715 )
Tax paid		(725,368 )	-
Further item of operating activities 1		-	(37,135)

Net cash (used in)/generated from operating activities		(351,102 )	3,961,826

Cash flows from investing activities
Purchase of tangible assets		(75,445 )	(58,674 )
Interest received		52,922	6,146

Net cash used in investing activities		(22,523 )	(52,528 )

Cash flows from financing activities
Proceeds from issue of share capital		-	807
Equity dividends paid		(1,000,000 )	(800,000 )
Proceeds from new bank borrowings		-	375,000
Repayment of bank borrowings		(375,000 )	-

Net cash used in financing activities		(1,375,000 )	(424,193 )



(Decrease)/increase in cash and cash equivalents		(1,748,625 )	3,485,105
Cash and cash equivalents at beginning of year	2	3,485,105	-
Foreign exchange losses on cash and cash equivalents		(46,107 )	-

Cash and cash equivalents at end of year	2	1,690,373	3,485,105

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Apl Media Group Limited

Notes to the Consolidated Cash Flow Statement

For The Year Ended 31 January 2025

Notes to the Consolidated Cash Flow Statement

1. Reconciliation of profit for the financial year to cash generated from operations

	31 January 2025	31 January 2024
	£	£
Profit for the financial year	951,564	1,680,930
Adjustments for:
Tax on profit	327,092	572,494
Interest expense	21,065	31,715
Interest income	(52,922 )	(6,146 )
Depreciation of tangible assets	50,906	46,017
Foreign exchange losses	46,107	25,663
Movements in working capital:
Increase in trade and other debtors	(1,187,185 )	(3,625,301 )
Increase in trade and other creditors	238,704	5,305,304

Net cash generated from operations	395,331	4,030,676

2. Cash and cash equivalents

Cash and cash equivalents, as stated in the Statement of Cash Flows, relates to the following items in the Balance Sheet:

	31 January 2025	31 January 2024
	£	£
Cash at bank and in hand	1,690,373	3,485,105

3. Analysis of changes in net funds

	As at 1 February 2024	Cash flows	As at 31 January 2025
	£	£	£
Cash at bank and in hand	3,485,105	(1,794,732)	1,690,373
Debts falling due within one year	(375,000 )	375,000	-

	3,110,105	(1,419,732)	1,690,373

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Apl Media Group Limited

Notes to the Financial Statements

For The Year Ended 31 January 2025

Notes to the Financial Statements

1. General Information

Apl Media Group Limited is a private company, limited by shares, incorporated in England & Wales, registered number 11591455 . The registered office is Sas House Friarswood, Chipperfield Road, Kings Langley, WD4 9JB.

2. Accounting Policies

2.1. Basis of Preparation of Financial Statements

The financial statements have been prepared under the historical cost convention and in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland'' and the Companies Act 2006.

The preparation of financial statements in compliance with FRS 102 requires the use of certain critical accounting estimates. It also requires management to exercise judgement in applying the Company's accounting policies.

2.2. Basis Of Consolidation

2.3. Going Concern Disclosure

The Directors have assessed whether the Company has adequate resources to meet its obligations as they fall due and beyond the 12 months from the date of the approval of these financial statements. The Directors have reviewed their forecasts and cash flow requirements for this period.

The Directors are confident that the Company has sufficient working capital available to continue in operational existence for the forseeable future and believe that the going concern basis of accounting is appropriate for these annual financial statements.

2.4. Significant judgements and estimations

The preparation of the financial statements requires management to make judgements, estimates and assumptions that affect the amounts reported for assets and liabilities as at the balance sheet date and the amounts reported for revenues and expenses during the year. However, the nature of estimation means that actual outcomes could differ from those estimates.

The following judgements have had the most significant effect on amounts recognised in the financial statements.

Estimates and judgements are continually evaluated and are based on historical experience and other factors, including expectations of future events that are believed to be reasonable under the circumstances.

(i) Debtors

The Group makes an estimate of the recoverable value of trade and other debtors. When assessing impairment of trade and other debtors, management considers factors including the ageing profile of debtors and historical experience.

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Apl Media Group Limited

Notes to the Financial Statements (continued)

For The Year Ended 31 January 2025

2.5. Turnover

Turnover is measured at the fair value of the consideration received or receivable, net of discounts and value added taxes. Turnover includes revenue earned from the sale of goods and from the rendering of services. Turnover is reduced for estimated customer returns, rebates and other similar allowances.

Sale of goods and rendering of services

Revenues for the various categories of turnover are recognised as follows:

• Advertising revenue (including barter transactions), newspaper, magazine inserts and

magazine content fees on publication

• Magazine sales when available to distribute

• Subscriptions fees when received from third parties

• Hotel rooms when sold

• Online advertising when published on the website

• Online newsletters when sent out

2.6. Intangible Fixed Assets and Amortisation - Goodwill

Intangible assets are initially recognised at cost. After recognition, under the cost model, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

All intangible assets are considered to have a finite useful life. If a reliable estimate of the useful life cannot be made, the useful life shall not exceed ten years.

2.7. Tangible Fixed Assets and Depreciation

Tangible fixed assets are measured at cost less accumulated depreciation and any accumulated impairment losses. Depreciation is provided at rates calculated to write off the cost of the fixed assets, less their estimated residual value, over their expected useful lives on the following bases:

Leasehold	Straight line over the term of the lease
Plant & Machinery	15-20% reducing balance

2.8. Leasing and Hire Purchase Contracts

Assets obtained under finance leases are capitalised as tangible fixed assets. Assets acquired under finance leases are depreciated over the shorter of the lease term and their useful lives. Assets acquired under hire purchase contracts are depreciated over their useful lives. Finance leases are those where substantially all of the benefits and risks of ownership are assumed by the group. Obligations under such agreements are included in the creditors net of the finance charge allocated to future periods. The finance element of the rental payment is charged to the profit and loss account so as to produce a constant periodic rate of charge on the net obligation outstanding in each period.

Rentals applicable to operating leases where substantially all of the benefits and risks of ownership remain with the lessor are charged to the profit and loss account as incurred.

2.9. Cash and Cash Equivalents

Cash and cash equivalents are basic financial assets and include cash in hand and deposits held at call with banks, other short-term highly liquid investments that mature in no more than three months from the date of acquisition and are readily convertible to a known amount of cash with insignificant risk of change in value, and bank overdrafts.

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Apl Media Group Limited

Notes to the Financial Statements (continued)

For The Year Ended 31 January 2025

2.10. Financial Instruments

The Group only enters into basic financial instrument transactions that result in the recognition of financial assets and liabilities like trade and other debtors and creditors.

A financial asset or a financial liability is recognised only when the company becomes a party to the contractual provisions of the instrument.

Basic financial instruments are initially recognised at the transaction price, unless the arrangement constitutes a financing transaction, where it is recognised at the present value of the future payments discounted at a market rate of interest for a similar debt instrument.

Debt instruments are subsequently measured at amortised cost.

Where investments in non-convertible preference shares and non-puttable ordinary shares or preference shares are publicly traded or their fair value can otherwise be measured reliably, the investment is subsequently measured at fair value with changes in fair value recognised in profit or loss.

All other such investments are subsequently measured at cost less impairment.

Other financial instruments, including derivatives, are initially recognised at fair value, unless payment for an asset is deferred beyond normal business terms or financed at a rate of interest that is not a market rate, in which case the asset is measured at the present value of the future payments discounted at a market rate of interest for a similar debt instrument.

Other financial instruments are subsequently measured at fair value, with any changes recognised in profit or loss, with the exception of hedging instruments in a designated hedging relationship.

Financial assets that are measured at cost or amortised cost are reviewed for objective evidence of impairment at the end of each reporting date. If there is objective evidence of impairment, an impairment loss is recognised in profit or loss immediately.

For all equity instruments regardless of significance, and other financial assets that are individually significant, these are assessed individually for impairment.

Other financial assets or either assessed individually or grouped on the basis of similar credit risk characteristics.

Any reversals of impairment are recognised in profit or loss immediately, to the extent that the reversal does not result in a carrying amount of the financial asset that exceeds what the carrying amount would have been had the impairment not previously been recognised.

2.11. Foreign Currencies

Functional and presentational currency

The Group's functional and presentational currency is GBP.

Transactions and Balances

Foreign currency transactions are translated into the functional currency using the spot exchange rates at the dates of transactions.

At each period end, foreign currency monetary items are translated using the closing rate. Non-monetary items measured at historical cost are translated using the exchange rate at the date of the transaction and non-monetary items measured at fair value are measured using the exchange rate when the fair value was determined.

...CONTINUED

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Apl Media Group Limited

Notes to the Financial Statements (continued)

For The Year Ended 31 January 2025

2.11. Foreign Currencies - continued

Foreign exchange gains and losses resulting from the settlement of transactions and from the translation at period-end exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in the Statement of Comprehensive Income except when deferred in other comprehensive income as qualifying cash flow hedges.

Foreign exchange gains and losses that relate to borrowings and cash and cash equivalents are presented in the Statement of Comprehensive Income within "finance income or costs". All other foreign exchange gains are presented in profit or loss within "other operating income".

2.12. Taxation

Current Tax

Income tax expense represents the sum of the tax currently payable and deferred tax.

The tax currently payable is based on taxable profit for the year. Taxable profit differs from profit as reported in the statement of comprehensive income because of items of income or expense that are taxable or deductible in other years and items that are never taxable or deductible. The group's liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the end of the reporting period.

Deferred Tax

Deferred tax is recognised on timing differences between the carrying amounts of assets and liabilities in the financial statements and the corresponding tax bases used in the computation of taxable profit. Deferred tax liabilities are generally recognised for all taxable timing differences. Deferred tax assets are generally recognised for all deductible temporary differences to the extent that it is probable that taxable profits will be available against which those deductible timing differences can be utilised. The carrying amount of deferred tax assets is reviewed at the end of each reporting period and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered.

Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the period in which the liability is settled or the asset realised, based on tax rates (and tax laws) that have been enacted or substantively enacted by the end of the reporting period. Deferred tax liabilities are presented within provisions for liabilities and deferred tax assets within debtors. The measurement of deferred tax liabilities and assets reflect the tax consequences that would follow from the manner in which the Company expects, at the end of the reporting period, to recover or settle the carrying amount of its assets and liabilities.

Current and deferred tax are recognised in profit or loss for the year, except when they relate to items that are recognised in other comprehensive income or directly in equity, in which case current and deferred tax are recognised in other comprehensive income or directly in equity respectively.

2.13. Pensions

The Group operates a defined pension contribution scheme. Contributions are charged to the profit and loss account as they become payable in accordance with the rules of the scheme.

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Apl Media Group Limited

Notes to the Financial Statements (continued)

For The Year Ended 31 January 2025

3. Turnover

Analysis of turnover by geographical market is as follows:

	31 January 2025	31 January 2024
	£	£
United Kingdom	6,112,650	10,030,637
Europe	4,331,659	3,743,037
Rest of the world	6,935,693	4,871,992

	17,380,002	18,645,666

4. Operating Profit

The operating profit is stated after charging:

	31 January 2025	31 January 2024
	£	£
Bad debts	80,495	(19,459)
Depreciation of tangible fixed assets	50,906	46,017

5. Auditor's Remuneration

Remuneration received by the group's auditors and their associates during the year was as follows:

	31 January 2025	31 January 2024
	£	£
Audit Services
Audit of the group and company's financial statements	17,000	10,500


Other Services
Other non-audit services	2,000	-

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Apl Media Group Limited

Notes to the Financial Statements (continued)

For The Year Ended 31 January 2025

6. Staff Costs

Staff costs, including directors' remuneration, were as follows:

	31 January 2025	31 January 2024
	£	£
Wages and salaries	4,894,040	4,416,491
Social security costs	761,901	744,794
Other pension costs	119,614	112,796

	5,775,555	5,274,081

7. Average Number of Employees

Group

Average number of employees, including directors, during the year was: 123 (2024: 115)

Company

Average number of employees, including directors, during the year was: 4 (2024: 4)

8. Directors' remuneration

	31 January 2025	31 January 2024
	£	£
Emoluments	635,502	563,839

Information regarding the highest paid director was as follows:

	31 January 2025	31 January 2024
	£	£
Emoluments	197,000	189,980
Company contributions to money purchase pension schemes	1,407	5,700

	198,407	195,680

9. Interest Receivable and Similar Income

	31 January 2025	31 January 2024
	£	£
Interest on short term deposits	52,922	6,146

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Apl Media Group Limited

Notes to the Financial Statements (continued)

For The Year Ended 31 January 2025

10. Interest Payable and Similar Charges

	31 January 2025	31 January 2024
	£	£
Bank loans and overdrafts	-	31,715
Other finance charges	21,065	18,217

	21,065	49,932

11. Tax on Profit

	Tax Rate		31 January 2025	31 January 2024
The tax charge on the profit for the year was as follows:
	31 January 2025	31 January 2024	£	£
Current tax
UK Corporation Tax	25.0%	25.0%	319,994	569,118
Deferred Tax
Deferred taxation			7,098	3,376


Total tax charge for the period			327,092	572,494


The actual charge for the year can be reconciled to the expected charge for the year based on the profit and the standard rate of corporation tax as follows:
			31 January 2025	31 January 2024
			£	£
Profit before tax			1,278,656	2,253,424

Tax on profit at 25% (UK standard rate)			319,814	563,856
Goodwill/depreciation not allowed for tax			12,727	11,504
Expenses not deductible for tax purposes			797	30,071
Capital allowances			(19,034 )	(14,880 )
Short term timing differences			12,788	4,913
Difference in tax rates			-	(22,970 )

Total tax charge for the period			327,092	572,494

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Apl Media Group Limited

Notes to the Financial Statements (continued)

For The Year Ended 31 January 2025

12. Intangible Assets

Group

	Goodwill
	£
Cost
As at 1 February 2024	10,000

As at 31 January 2025	10,000

Amortisation
As at 1 February 2024	10,000

As at 31 January 2025	10,000

Net Book Value
As at 31 January 2025	-

As at 1 February 2024	-

Company

The company had no intangible fixed assets as at 31 January 2025 or 31 January 2024.

13. Tangible Assets

Group

	Land & Property
	Leasehold	Plant & Machinery	Total
	£	£	£
Cost
As at 1 February 2024	90,042	479,193	569,235
Additions	-	75,445	75,445

As at 31 January 2025	90,042	554,638	644,680

Depreciation
As at 1 February 2024	83,276	286,315	369,591
Provided during the period	6,766	44,140	50,906

As at 31 January 2025	90,042	330,455	420,497

Net Book Value
As at 31 January 2025	-	224,183	224,183

As at 1 February 2024	6,766	192,878	199,644

Company

The company had no tangible fixed assets as at 31 January 2025 or 31 January 2024.

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Apl Media Group Limited

Notes to the Financial Statements (continued)

For The Year Ended 31 January 2025

14. Investments

Company

	Subsidiaries
	£
Cost or Valuation
As at 1 February 2024	1,371,690

As at 31 January 2025	1,371,690

Provision
As at 1 February 2024	-

As at 31 January 2025	-

Net Book Value
As at 31 January 2025	1,371,690

As at 1 February 2024	1,371,690

15. Debtors

	Group		Company
	31 January 2025	31 January 2024	31 January 2025	31 January 2024
	£	£	£	£
Due within one year
Trade debtors	3,623,552	2,636,441	-	-
Other debtors	1,188,934	988,860	-	-

	4,812,486	3,625,301	-	-

16. Creditors: Amounts Falling Due Within One Year

	Group		Company
	31 January 2025	31 January 2024	31 January 2025	31 January 2024
	£	£	£	£
Trade creditors	1,750,257	1,805,596	-	-
Bank loans and overdrafts	-	375,000	-	-
Amounts owed to group undertakings	-	-	1,372,286	1,371,686
Other creditors	3,514,472	3,185,199	-	-
Corporation tax	163,744	569,118	-	-
Taxation and social security	275,279	312,509	-	-
Accruals and deferred income	4,000	2,000	2,000	2,000

	5,707,752	6,249,422	1,374,286	1,373,686

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Apl Media Group Limited

Notes to the Financial Statements (continued)

For The Year Ended 31 January 2025

17. Deferred Taxation

The provision for deferred tax is made up as follows:

	31 January 2025	31 January 2024
	£	£
Other timing differences	56,046	48,948

18. Provisions for Liabilities

Group
	Deferred Tax	Total
	£	£
As at 1 February 2024	48,948	48,948
Additions	7,098	7,098

Balance at 31 January 2025	56,046	56,046

19. Share Capital

	31 January 2025	31 January 2024
Allotted, called up and fully paid	£	£
807 Ordinary Shares of £ 1.00 each	807	807
4 Ordinary A shares of £ 1.00 each	4	4

	811	811

20. Other Commitments

The total of future minimum lease payments under non-cancellable operating leases are as following:

	31 January 2025	31 January 2024
	£	£
Not later than one year	113,052	123,843
Later than one year and not later than five years	762,222	144,103
Later than five years	-	720,517

	875,274	988,463

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Apl Media Group Limited

Notes to the Financial Statements (continued)

For The Year Ended 31 January 2025

21. Pension Commitments

The group operates a defined contribution pension scheme. The assets of the scheme are held separately from those of the group in an independently administered fund.

During the year the charge to the profit and loss account in respect of defined contribution schemes was £119,614 (2024: £112,796).

At the balance sheet date contributions of £25,020 (2024: £31,793) were due to the fund and are included in creditors.

22. Dividends

	31 January 2025	31 January 2024
	£	£
On equity shares:
Final dividend paid	1,000,000	800,000

Page 27