Company registration number 11403713 (England and Wales)
WHITEBALLOON LTD
UNAUDITED FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30 JUNE 2025
PAGES FOR FILING WITH REGISTRAR
WHITEBALLOON LTD
CONTENTS
Page
Balance sheet
1 - 2
Notes to the financial statements
3 - 6
WHITEBALLOON LTD
BALANCE SHEET
AS AT
30 JUNE 2025
30 June 2025
- 1 -
2025
2024
Notes
£
£
£
£
Fixed assets
Intangible assets
3
41,432
46,778
Current assets
Debtors
4
3,042
2,245
Cash at bank and in hand
2,259
4,095
5,301
6,340
Creditors: amounts falling due within one year
5
(3,627)
(7,852)
Net current assets/(liabilities)
1,674
(1,512)
Total assets less current liabilities
43,106
45,266
Creditors: amounts falling due after more than one year
6
(320,312)
(251,062)
Net liabilities
(277,206)
(205,796)
Capital and reserves
Called up share capital
3
3
Profit and loss reserves
(277,209)
(205,799)
Total equity
(277,206)
(205,796)

The directors of the company have elected not to include a copy of the profit and loss account within the financial statements.true

For the financial year ended 30 June 2025 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of financial statements.

T he members have not required the company to obtain an audit of its financial statements for the year in question in accordance with section 476.

These financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

WHITEBALLOON LTD
BALANCE SHEET (CONTINUED)
AS AT
30 JUNE 2025
30 June 2025
- 2 -
The financial statements were approved by the board of directors and authorised for issue on 31 October 2025 and are signed on its behalf by:
T Norris
Director
Company Registration No. 11403713
WHITEBALLOON LTD
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30 JUNE 2025
- 3 -
1
Accounting policies
Company information

WhiteBalloon Ltd is a private company limited by shares incorporated in England and Wales. The registered office is Suite 501, The Nexus Building, Broadway, Letchworth Garden City, Herts, SG6 3TA.

1.1
Accounting convention

These financial statements have been prepared in accordance with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006 as applicable to companies subject to the small companies regime. The disclosure requirements of section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view.

The financial statements are prepared in sterling, which is the functional currency of the company. Monetary a mounts in these financial statements are rounded to the nearest £.

The financial statements have been prepared under the historical cost convention. The principal accounting policies adopted are set out below.

1.2
Going concern

The financial statements are prepared on the going concern basis, in spite of an overdrawn balance sheet. This is because a significant proportion of the creditors present at the balance sheet date are attributable to loans from the directors, which are not repayable until such time that the company can afford to do so. The company continues to have the support of the directors for the foreseeable future, and so the directors consider the company to be a going concern.

1.3
Turnover

Revenue comprises sales of goods or services provided to customers net of value added tax and other sales taxes, less an appropriate deduction for actual and expected returns and discounts. Revenue is recognised when performance obligations are satisfied and the control of goods or services is transferred to the buyer. Where the performance obligation is satisfied over time, revenue is recognised in accordance with its progress towards complete satisfaction of that performance obligation.

When cash inflows are deferred and represent a financing arrangement, the promised consideration is adjusted for the effects of the time value of money, which is recognised as interest income.

Revenue from contracts for the provision of services is recognised by reference to the stage of completion when the stage of completion, costs incurred and costs to complete can be estimated reliably. The stage of completion is calculated by comparing costs incurred, mainly in relation to contractual hourly staff rates and materials, as a proportion of total costs. Where the outcome cannot be estimated reliably, revenue is recognised only to the extent of the expenses recognised that it is probable will be recover ed.

1.4
Intangible fixed assets other than goodwill

Intangible assets acquired separately from a business are recognised at cost and are subsequently measured at cost less accumulated amortisation and accumulated impairment losses.

Intangible assets acquired on business combinations are recognised separately from goodwill at the acquisition date where it is probable that the expected future economic benefits that are attributable to the asset will flow to the entity and the fair value of the asset can be measured reliably; the intangible asset arises from contractual or other legal rights; and the intangible asset is separable from the entity.

Amortisation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:

Website
Straight line over 10 years
WHITEBALLOON LTD
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 30 JUNE 2025
1
Accounting policies
(Continued)
- 4 -
1.5
Impairment of fixed assets

At each reporting period end date, the company reviews the carrying amounts of its tangible and intangible assets to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any).

An impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in which case the impairment loss is treated as a revaluation decrease.

1.6
Cash and cash equivalents

Cash and cash equivalents include cash in hand, deposits held at call with banks, other short-term liquid investments and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities.

1.7
Financial instruments

The company has elected to apply the provisions of Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instruments Issues’ of FRS 102 to all of its financial instruments.

Financial instruments are recognised in the company's balance sheet when the company becomes party to the contractual provisions of the instrument.

Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Basic financial assets

Basic financial assets, which include debtors and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised.

Impairment of financial assets

Financial assets, other than those held at fair value, which are dealt with through profit and loss, are assessed for indicators of impairment at each reporting end date.

Derecognition of financial assets

Financial assets are derecognised only when the contractual rights to the cash flows from the asset expire or are settled, or when the company transfers the financial asset and substantially all the risks and rewards of ownership to another entity, or if some significant risks and rewards of ownership are retained but control of the asset has transferred to another party that is able to sell the asset in its entirety to an unrelated third party.

Classification of financial liabilities

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.

WHITEBALLOON LTD
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 30 JUNE 2025
1
Accounting policies
(Continued)
- 5 -
Basic financial liabilities

Basic financial liabilities, including creditors, bank loans, loans from fellow group companies and preference shares that are classified as debt, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future paymen ts discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised.

Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. A m ounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method.

Derecognition of financial liabilities

Financial liabilities are derecognised when the company’s contractual obligations expire or are discharged or cancelled.

1.8
Equity instruments

Equity instruments issued by the company are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the company.

2
Employees

The average monthly number of persons (including directors) employed by the company during the year was:

2025
2024
Number
Number
Total
3
3
3
Intangible fixed assets
Website
£
Cost
At 1 July 2024 and 30 June 2025
53,460
Amortisation and impairment
At 1 July 2024
6,682
Amortisation charged for the year
5,346
At 30 June 2025
12,028
Carrying amount
At 30 June 2025
41,432
At 30 June 2024
46,778
WHITEBALLOON LTD
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 30 JUNE 2025
- 6 -
4
Debtors
2025
2024
Amounts falling due within one year:
£
£
Other debtors
3,042
2,245
5
Creditors: amounts falling due within one year
2025
2024
£
£
Trade creditors
1,338
5,230
Other creditors
2,289
2,622
3,627
7,852
6
Creditors: amounts falling due after more than one year
2025
2024
£
£
Other creditors
320,312
251,062
7
Related party transactions

At the balance sheet date the company owed £309,452 (202 4 - £240,452) to T Norris, director.

At the balance sheet date the company owed £469 (202 4 - £469) to P Adams, director.

At the balance sheet date the company owed £10,391 (202 4 - £10,141) to A German, director.

There are no terms for repayment of interest or capital on these amounts.

8
Controlling party

The company was controlled throughout the year by the directors acting in concert.

2025-06-30 2024-07-01 false false false 31 October 2025 CCH Software CCH Accounts Production 2025.300 No description of principal activity P Adams A German T Norris 11403713 2024-07-01 2025-06-30 11403713 2025-06-30 11403713 2024-06-30 11403713 core:Non-standardIntangibleAssetClass1ComponentIntangibleAssetsOtherThanGoodwill 2025-06-30 11403713 core:Non-standardIntangibleAssetClass1ComponentIntangibleAssetsOtherThanGoodwill 2024-06-30 11403713 core:CurrentFinancialInstruments core:WithinOneYear 2025-06-30 11403713 core:CurrentFinancialInstruments core:WithinOneYear 2024-06-30 11403713 core:Non-currentFinancialInstruments core:AfterOneYear 2025-06-30 11403713 core:Non-currentFinancialInstruments core:AfterOneYear 2024-06-30 11403713 core:CurrentFinancialInstruments 2025-06-30 11403713 core:CurrentFinancialInstruments 2024-06-30 11403713 core:ShareCapital 2025-06-30 11403713 core:ShareCapital 2024-06-30 11403713 core:RetainedEarningsAccumulatedLosses 2025-06-30 11403713 core:RetainedEarningsAccumulatedLosses 2024-06-30 11403713 bus:Director3 2024-07-01 2025-06-30 11403713 core:IntangibleAssetsOtherThanGoodwill 2024-07-01 2025-06-30 11403713 core:Non-standardIntangibleAssetClass1ComponentIntangibleAssetsOtherThanGoodwill 2024-07-01 2025-06-30 11403713 2023-07-01 2024-06-30 11403713 core:Non-standardIntangibleAssetClass1ComponentIntangibleAssetsOtherThanGoodwill 2024-06-30 11403713 core:Non-currentFinancialInstruments 2025-06-30 11403713 core:Non-currentFinancialInstruments 2024-06-30 11403713 bus:PrivateLimitedCompanyLtd 2024-07-01 2025-06-30 11403713 bus:SmallCompaniesRegimeForAccounts 2024-07-01 2025-06-30 11403713 bus:FRS102 2024-07-01 2025-06-30 11403713 bus:AuditExemptWithAccountantsReport 2024-07-01 2025-06-30 11403713 bus:Director1 2024-07-01 2025-06-30 11403713 bus:Director2 2024-07-01 2025-06-30 11403713 bus:FullAccounts 2024-07-01 2025-06-30 xbrli:pure xbrli:shares iso4217:GBP