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REGISTERED NUMBER: 07820729 (England and Wales)















Group Strategic Report, Report of the Directors and

Audited Consolidated Financial Statements for the Year Ended 31 December 2024

for

Powtoon Limited

Powtoon Limited (Registered number: 07820729)






Contents of the Consolidated Financial Statements
for the Year Ended 31 December 2024




Page

Company Information 1

Group Strategic Report 2

Report of the Directors 4

Report of the Independent Auditors 6

Consolidated Income Statement 10

Consolidated Other Comprehensive Income 11

Consolidated Balance Sheet 12

Company Balance Sheet 13

Consolidated Statement of Changes in Equity 14

Company Statement of Changes in Equity 15

Consolidated Cash Flow Statement 16

Notes to the Consolidated Cash Flow Statement 17

Notes to the Consolidated Financial Statements 18


Powtoon Limited

Company Information
for the Year Ended 31 December 2024







DIRECTORS: I Spitalnik
D Gonen



SECRETARY: Ms D Beth



REGISTERED OFFICE: C/O Parker Cavendish, Suite 301
Stanmore Business and Innovation Centre
Howard Road
Stanmore
Middlesex
HA7 1FW



REGISTERED NUMBER: 07820729 (England and Wales)



SENIOR STATUTORY AUDITOR: Gordon Levy BA, FCA



AUDITORS: Gordon Levy Limited
Statutory Auditors
Suite 5, 4th floor
3 Universal Square
Devonshire Street North
Manchester
M12 6JH

Powtoon Limited (Registered number: 07820729)

Group Strategic Report
for the Year Ended 31 December 2024

The directors present their strategic report of the company and the group for the year ended 31 December 2024.

FAIR REVIEW OF THE BUSINESS
Powtoon, Ltd. provides cloud-based, do-it-yourself animated presentation tools to business and education sectors.

Powtoon's greater vision is to bring a visual communication platform to enterprises to increase engagement, customer response, and results within everyday communications. Powtoon develops solutions across different layers of an organisation's business, whether c-suite, marketing, training, HR, IT, or customer support teams.

The company was founded in 2012 in London, United Kingdom, with an R&D centre located in Tel Aviv, Israel. We earn revenue primarily through a SaaS business model, selling subscriptions to our cloud-based software on an annual or monthly basis. We employ a "freemium" pricing strategy, offering free membership and access to our video and presentation tools alongside paid subscription plans for advanced video capabilities.

The Powtoon Enterprise solution inherently includes security and availability features, as well as team management tools to manage licences, members, and branding in an effort to enhance team sharing and collaboration. Users of the Powtoon for Business solution also have access to a dedicated customer success and support team to help them make the most of the platform and ensure that incidents are resolved timely.

Financial Performance
The Group generated turnover of £12.5m (2023: £13.6m). Gross profit was £10.5m (2023: £10.7m), reflecting stable margins despite competitive market conditions. Operating profit for the year was £437,772 (2023: £657,981).
The balance sheet remains robust with net assets of £5.2m (2023: £4.2m). Cash balances are healthy, ensuring the Group is well positioned to continue investing in its platform and customer proposition.

Business Environment and Challenges
2024 was a challenging year. The weak economy continued to impact our clients and prospects, leading to longer sales cycles, increased budget scrutiny, budget cuts, and workforce reductions. Generative AI presented both opportunities and challenges-on one hand, enabling us to enhance our product and accelerate video creation, whilst on the other, intensifying competition in the self-serve market.

Strategy
We continued our transition toward becoming a B2B enterprise-focused company. To accelerate progress, we aim to allocate 90% of our resources to the Enterprise segment, leaving only 10% for Self Serve. Our product roadmap is largely shaped by our Enterprise strategy, but platform enhancements, in most cases, also benefit our Self-Serve customers


Powtoon Limited (Registered number: 07820729)

Group Strategic Report
for the Year Ended 31 December 2024

KEY RISKS
1. Macro-economic environment
Rising costs may impact Powtoon's operation costs. Our cash flow may be insufficient to fund the capital investments we need to make to grow our business. We may need to raise funding through issuing new equity and may also raise additional funds through additional borrowings. To obtain such funding, we may need to collateralise assets and agree to certain financial covenants.

2. Service interruptions
Whilst we aim to provide 100% uptime in any given month there is a risk of not achieving this, due to technical errors (bugs), human error (by employees and contractors), interruptions experienced by key vendors (such as cloud-based service or payment providers), higher than anticipated traffic and/or cyber attacks. This could result in lost business, increased user and subscriber support tickets, and increased subscriber churn (lost renewals).

FUTURE DEVELOPMENTS STRATEGY GOING FORWARD
With increasing competition in our space, we need to stand out in 2025. To address this we are concentrating on three key initiatives:

1. Brand: We retained a brand agency to craft our unique market voice: 'Powtoon - Make Anything Interesting™'.
2. Arena: We are developing our Powtoon Arena platform, expanding into video management, interactivity, courses, and analytics-differentiating us from direct competitors. We've begun deploying the first version with a design partner.
3. AI Aggregation: We are investing in an ambitious suite of AI-driven tools designed to propel our brand forward, drive innovation, enhance our value proposition, and strengthen monetisation opportunities.
Enterprise B2B: We plan to focus on the Pharma and Financial services verticals as well as on outreach to C-level executives. We are investing more in expanding our footprint with large clients, via account plans, prospecting, as well as by selling AI credit packages and professional services. We plan to grow the sales team and hire a head of sales.

Self Serve B2C: In 2025 we plan to focus on improving user acquisition, leveraging our revised brand, improve users onboarding and optimise pricing and packaging. Our goal in 2025 is to stay flat on Self Serve and ensure that growth in our Enterprise business translates to overall company growth.

ON BEHALF OF THE BOARD:





I Spitalnik - Director


29 September 2025

Powtoon Limited (Registered number: 07820729)

Report of the Directors
for the Year Ended 31 December 2024

The directors present their report with the financial statements of the company and the group for the year ended 31 December 2024.

DIVIDENDS
There were no dividends distributed in the year ended 31 December 2024 (2023: nil).

DIRECTORS
The directors who served during the year and to the date of this report were:
I. Spitalnik
D. Gonen
D. Nathan (resigned 11 January 2024)

STATEMENT OF DIRECTORS' RESPONSIBILITIES
The directors are responsible for preparing the Group Strategic Report, the Report of the Directors and the financial statements in accordance with applicable law and regulations.

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and the group and of the profit or loss of the group for that period. In preparing these financial statements, the directors are required to:

- select suitable accounting policies and then apply them consistently;
- make judgements and accounting estimates that are reasonable and prudent;
- prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company's and the group's transactions and disclose with reasonable accuracy at any time the financial position of the company and the group and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and the group and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

STATEMENT AS TO DISCLOSURE OF INFORMATION TO AUDITORS
So far as the directors are aware, there is no relevant audit information (as defined by Section 418 of the Companies Act 2006) of which the group's auditors are unaware, and each director has taken all the steps that he ought to have taken as a director in order to make himself aware of any relevant audit information and to establish that the group's auditors are aware of that information.

Powtoon Limited (Registered number: 07820729)

Report of the Directors
for the Year Ended 31 December 2024


AUDITORS
The auditors, Gordon Levy Limited, are deemed to be reappointed under section 487(2) of the Companies Act 2006.

ON BEHALF OF THE BOARD:





I Spitalnik - Director


29 September 2025

Report of the Independent Auditors to the Members of
Powtoon Limited

Opinion
We have audited the financial statements of Powtoon Limited (the 'parent company') and its subsidiaries (the 'group') for the year ended 31 December 2024 which comprise the Consolidated Income Statement, Consolidated Other Comprehensive Income, Consolidated Balance Sheet, Company Balance Sheet, Consolidated Statement of Changes in Equity, Company Statement of Changes in Equity, Consolidated Cash Flow Statement and Notes to the Consolidated Cash Flow Statement, Notes to the Financial Statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:
-give a true and fair view of the state of the group's and of the parent company affairs as at 31 December 2024 and of the group's profit for the year then ended;
-have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
-have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the group in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC's Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the group's and the parent company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

Other information
The other information comprises the information included in the annual report, other than the financial statements and our auditor's report thereon. The directors are responsible for the other information contained within the annual report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

Report of the Independent Auditors to the Members of
Powtoon Limited


Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:
- the information given in the Group Strategic Report and the Report of the Directors for the financial year for which the financial statements are prepared is consistent with the financial statements; and
- the Group Strategic Report and the Report of the Directors have been prepared in accordance with applicable legal requirements.

Matters on which we are required to report by exception
In the light of the knowledge and understanding of the group and the parent company and its environment obtained in the course of the audit, we have not identified material misstatements in the Group Strategic Report or the Report of the Directors.

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our opinion:
- adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received from branches not visited by us; or
- the parent company financial statements are not in agreement with the accounting records and returns; or
- certain disclosures of directors' remuneration specified by law are not made; or
- we have not received all the information and explanations we require for our audit.

Responsibilities of directors
As explained more fully in the Statement of Directors' Responsibilities set out on page four, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the group's and the parent company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the group or the parent company or to cease operations, or have no realistic alternative but to do so.

Report of the Independent Auditors to the Members of
Powtoon Limited


Auditors' responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue a Report of the Auditors that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud.

Based on our understanding of the group and parent company and its industry, we considered that non-compliance with the following laws and regulations might have a material effect on the financial statements: employment regulation, health and safety regulation, anti-money laundering regulation.

To help us identify instances of non-compliance with these laws and regulations, and in identifying and assessing the risks of material misstatement in respect to non-compliance, our procedures included, but were not limited to:
- Inquiring of management and, where appropriate, those charged with governance, as to whether the company is in compliance with laws and regulations, and discussing their policies and procedures regarding compliance with laws and regulations;
- Inspecting correspondence, if any, with relevant licensing or regulatory authorities;
- Communicating identified laws and regulations to the engagement team and remaining alert to any indications of non-compliance throughout our audit; and
- Considering the risk of acts by the company which were contrary to applicable laws and regulations,including fraud.

We also considered those laws and regulations that have a direct effect on the preparation of the financial statements, such as tax legislation, pension legislation, the Companies Act 2006. In addition, we evaluated the directors' and management's incentives and opportunities for fraudulent manipulation of the financial statements, including the risk of management override of controls, and determined that the principal risks related to posting manual journal entries to manipulate financial performance, management bias through judgements and assumptions in significant accounting estimates, revenue recognition (which we pinpointed to the cut-off assertion), and significant one-off or unusual transactions.

Our audit procedures in relation to fraud included but were not limited to:
- Making enquiries of the directors and management on whether they had knowledge of any actual,suspected or alleged fraud;
- Gaining an understanding of the internal controls established to mitigate risks related to fraud;
- Discussing amongst the engagement team the risks of fraud; and
- Addressing the risks of fraud through management override of controls by performing journal entry testing.There are inherent limitations in the audit procedures described above and the primary responsibility for the prevention and detection of irregularities including fraud tests with management.

As with any audit, there remained a risk of non-detection of irregularities, as these may involve collusion, forgery, intentional omissions, misrepresentations or the override of internal controls.


Report of the Independent Auditors to the Members of
Powtoon Limited

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at www.frc.org.uk/auditorsresponsibilities. This description forms part of our Report of the Auditors.

Use of our report
This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in a Report of the Auditors and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.




Gordon Levy BA, FCA (Senior Statutory Auditor)
for and on behalf of Gordon Levy Limited
Statutory Auditors
Suite 5, 4th floor
3 Universal Square
Devonshire Street North
Manchester
M12 6JH

29 September 2025

Powtoon Limited (Registered number: 07820729)

Consolidated Income Statement
for the Year Ended 31 December 2024

31.12.24 31.12.23
Notes £ £

TURNOVER 3 12,466,352 13,633,884

Cost of sales (2,007,238 ) (2,942,034 )
GROSS PROFIT 10,459,114 10,691,850

Administrative expenses (10,061,648 ) (10,041,664 )
OPERATING PROFIT 5 397,466 650,186

Interest receivable and similar income 40,306 7,795
PROFIT BEFORE TAXATION 437,772 657,981

Tax on profit 6 571,890 (116,777 )
PROFIT FOR THE FINANCIAL YEAR 1,009,662 541,204
Profit attributable to:
Owners of the parent 1,009,662 541,204

Powtoon Limited (Registered number: 07820729)

Consolidated Other Comprehensive Income
for the Year Ended 31 December 2024

31.12.24 31.12.23
Notes £ £

PROFIT FOR THE YEAR 1,009,662 541,204


OTHER COMPREHENSIVE INCOME
Revaluation reserves 26,454 (106,330 )
Other reserves 13,961 18,416
Income tax relating to components of
other comprehensive income

-

-
OTHER COMPREHENSIVE INCOME
FOR THE YEAR, NET OF INCOME TAX

40,415

(87,914

)
TOTAL COMPREHENSIVE INCOME
FOR THE YEAR

1,050,077

453,290

Total comprehensive income attributable to:
Owners of the parent 1,050,077 453,290

Powtoon Limited (Registered number: 07820729)

Consolidated Balance Sheet
31 December 2024

31.12.24 31.12.23
Notes £ £ £ £
FIXED ASSETS
Intangible assets 9 6,354,508 6,599,511
Tangible assets 10 177,907 177,837
Investments 11 - -
6,532,415 6,777,348

CURRENT ASSETS
Debtors 12 2,155,067 1,987,657
Cash at bank and in hand 4,261,085 4,112,665
6,416,152 6,100,322
CREDITORS
Amounts falling due within one year 13 7,751,204 8,731,101
NET CURRENT LIABILITIES (1,335,052 ) (2,630,779 )
TOTAL ASSETS LESS CURRENT
LIABILITIES

5,197,363

4,146,569

CAPITAL AND RESERVES
Called up share capital 15 1,134 1,134
Share premium 16 495,866 495,149
Revaluation reserve 16 (55,748 ) (82,202 )
Other reserves 16 75,587 61,626
Retained earnings 16 4,680,524 3,670,862
SHAREHOLDERS' FUNDS 5,197,363 4,146,569

The financial statements were approved by the Board of Directors and authorised for issue on 29 September 2025 and were signed on its behalf by:





I Spitalnik - Director


Powtoon Limited (Registered number: 07820729)

Company Balance Sheet
31 December 2024

31.12.24 31.12.23
Notes £ £ £ £
FIXED ASSETS
Intangible assets 9 6,354,508 6,599,511
Tangible assets 10 7,915 8,588
Investments 11 765 765
6,363,188 6,608,864

CURRENT ASSETS
Debtors 12 1,731,856 1,293,449
Cash at bank 2,435,868 2,267,336
4,167,724 3,560,785
CREDITORS
Amounts falling due within one year 13 8,108,491 8,355,197
NET CURRENT LIABILITIES (3,940,767 ) (4,794,412 )
TOTAL ASSETS LESS CURRENT
LIABILITIES

2,422,421

1,814,452

CAPITAL AND RESERVES
Called up share capital 15 1,134 1,134
Share premium 16 495,866 495,149
Retained earnings 16 1,925,421 1,318,169
SHAREHOLDERS' FUNDS 2,422,421 1,814,452

Company's profit for the financial year 607,252 212,799

The financial statements were approved by the Board of Directors and authorised for issue on 29 September 2025 and were signed on its behalf by:





I Spitalnik - Director


Powtoon Limited (Registered number: 07820729)

Consolidated Statement of Changes in Equity
for the Year Ended 31 December 2024

Called up
share Retained Share
capital earnings premium
£ £ £
Balance at 1 January 2023 1,133 3,129,658 493,560

Changes in equity
Issue of share capital 1 - 1,589
Total comprehensive income - 541,204 -
Balance at 31 December 2023 1,134 3,670,862 495,149

Changes in equity
Total comprehensive income - 1,009,662 -
Paid-in capital - - 717
Balance at 31 December 2024 1,134 4,680,524 495,866
Revaluation Other Total
reserve reserves equity
£ £ £
Balance at 1 January 2023 24,128 43,210 3,691,689

Changes in equity
Issue of share capital - - 1,590
Total comprehensive income (106,330 ) 18,416 453,290
Balance at 31 December 2023 (82,202 ) 61,626 4,146,569

Changes in equity
Total comprehensive income 26,454 13,961 1,050,077
Paid-in capital - - 717
Balance at 31 December 2024 (55,748 ) 75,587 5,197,363

Powtoon Limited (Registered number: 07820729)

Company Statement of Changes in Equity
for the Year Ended 31 December 2024

Called up
share Retained Share Total
capital earnings premium equity
£ £ £ £
Balance at 1 January 2023 1,133 1,105,370 493,560 1,600,063

Changes in equity
Issue of share capital 1 - 1,589 1,590
Total comprehensive income - 212,799 - 212,799
Balance at 31 December 2023 1,134 1,318,169 495,149 1,814,452

Changes in equity
Total comprehensive income - 607,252 - 607,252
Paid-in capital - - 717 717
Balance at 31 December 2024 1,134 1,925,421 495,866 2,422,421

Powtoon Limited (Registered number: 07820729)

Consolidated Cash Flow Statement
for the Year Ended 31 December 2024

31.12.24 31.12.23
Notes £ £
Cash flows from operating activities
Cash generated from operations 1 2,087,689 2,856,744
Taxation 495,475 (160,354 )
Net cash from operating activities 2,583,164 2,696,390

Cash flows from investing activities
Purchase of intangible fixed assets (2,413,690 ) (2,399,426 )
Purchase of tangible fixed assets (61,360 ) (56,659 )
Interest received 40,306 7,795
Net cash from investing activities (2,434,744 ) (2,448,290 )

Cash flows from financing activities
Share issue - 1
Premium share issue - 1,589
Net cash from financing activities - 1,590

Increase in cash and cash equivalents 148,420 249,690
Cash and cash equivalents at
beginning of year

2

4,112,665

3,862,975

Cash and cash equivalents at end of
year

2

4,261,085

4,112,665

Powtoon Limited (Registered number: 07820729)

Notes to the Consolidated Cash Flow Statement
for the Year Ended 31 December 2024

1. RECONCILIATION OF PROFIT BEFORE TAXATION TO CASH GENERATED FROM
OPERATIONS

31.12.24 31.12.23
£ £
Profit before taxation 437,772 657,981
Depreciation charges 2,718,334 2,679,384
Share options expense 13,961 -
Exchange rate differences 214 -
Revaluations 26,454 (87,914 )
Finance income (40,306 ) (7,795 )
3,156,429 3,241,656
Increase in trade and other debtors (96,900 ) (562,095 )
(Decrease)/increase in trade and other creditors (971,840 ) 177,183
Cash generated from operations 2,087,689 2,856,744

2. CASH AND CASH EQUIVALENTS

The amounts disclosed on the Cash Flow Statement in respect of cash and cash equivalents are in respect of these Balance Sheet amounts:

Year ended 31 December 2024
31.12.24 1.1.24
£ £
Cash and cash equivalents 4,261,085 4,112,665
Year ended 31 December 2023
31.12.23 1.1.23
£ £
Cash and cash equivalents 4,112,665 3,862,975


3. ANALYSIS OF CHANGES IN NET FUNDS

At 1.1.24 Cash flow At 31.12.24
£ £ £
Net cash
Cash at bank and in hand 4,112,665 148,420 4,261,085
4,112,665 148,420 4,261,085
Total 4,112,665 148,420 4,261,085

Powtoon Limited (Registered number: 07820729)

Notes to the Consolidated Financial Statements
for the Year Ended 31 December 2024

1. STATUTORY INFORMATION

Powtoon Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the General Information page.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies.

The financial statements are presented in GBP as that is the functional currency of the entities.

Significant judgements and estimates
Basis of consolidation. The consolidated financial statements include the financial statements of the Company and its subsidiary undertakings made up to 31 December 2024. The acquisition method of accounting has been adopted. Under this method, the results of subsidiary undertakings acquired or disposed of in the year are included in the consolidated profit and loss account from the date of acquisition or up to the date of disposal.

Significant judgements and estimates. The preparation of the financial statements requires management to make judgements, estimates and assumptions that affect the amounts reported. These estimates and judgements are continually reviewed and are based on experience and other factors including expectations of future events that are believed to be reasonable under the circumstances.

In preparing these financial statements the directors have made the following judgements:
- Determine whether there are indicators of impairment of the group’s intangible assets. Factors taken into consideration in reaching such a decision include the economic viability and expected future financial performance of the asset and where it is a component of a larger cash-generating unit, the viability and expected future performance of that unit.
- Determine the expected useful life of each class of intangible asset. This has been determined using both judgement and in comparison to similar assets held by other companies operating in the same or similar industries. Amortisation policies are reviewed annually to ensure their accuracy.
- Determine the fair value of the employee share options issued. This has been estimated using the Black Scholes model. The fair value of the options is re-calculated yearly to make sure that the share based payments cost included in administrative expenses is a reliable estimate.
- Determine the tax relief claim in relation to relevant R&D projects. This has been assessed via a review of underlying records to determine what expenses constitute qualifying expenditure. Qualifying expenditure was then subject to HMRC tax credit calculations.

The were no other key sources of estimation and uncertainty.

Powtoon Limited (Registered number: 07820729)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2024

2. ACCOUNTING POLICIES - continued

Turnover
The turnover and profit before taxation are attributable to the one principal activity of the group.

Turnover is the amount derived from the provision of services and stated after trade discounts, other sales taxes and net of VAT. Revenue is recognised on a straight line basis based on the service provision period.

Intangible assets
Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.
Development costs are being amortised evenly over their estimated useful life of 6 years.
Computer software is being amortised at 33.33% straight line on cost.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Long leasehold - 10% straight line
Fixtures and fittings - 33% straight line
Computer equipment - 33% straight line

Financial instruments
Classification. All financial assets and liabilities are initially measured at transaction price (including transaction costs), except for those financial assets classified as at fair value through profit or loss, which are initially measured at fair value (which is normally the transaction price excluding transaction costs), unless the arrangement constitutes a financing transaction. If an arrangement constitutes a finance transaction, the financial asset or financial liability is measured at the present value of the future payments discounted at a market rate of interest for a similar debt instrument.

Financial assets and liabilities are offset and the net amounts presented in the financial statements when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Recognition and measurement. Debt instruments which meet the following conditions are subsequently measured at amortised cost using the effective interest method:
(a) The contractual return to the holder is (i) a fixed amount; (ii) a positive fixed rate or a positive variable rate; or (iii) a combination of a positive or a negative fixed rate and a positive variable rate.
(b) The contract may provide for repayments of the principal or the return to the holder (but not both) to be linked to a single relevant observable index of general price inflation of the currency in which the debt instrument is denominated, provided such links are not leveraged.

Powtoon Limited (Registered number: 07820729)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2024

2. ACCOUNTING POLICIES - continued

(c) The contract may provide for a determinable variation of the return to the holder during the life of the instrument, provided that (i) the new rate satisfies condition (a) and the variation is not contingent on future events other than (1) a change of a contractual variable rate; (2) to protect the holder against credit deterioration of the issuer; (3) changes in levies applied by a central bank or arising from changes in relevant taxation or law; or (ii) the new rate is a market rate of interest and satisfies condition (a).
(d) There is no contractual provision that could, by its terms, result in the holder losing the principal amount or any interest attributable to the current period or prior periods.
(e) Contractual provisions that permit the issuer to prepay a debt instrument or permit the holder to put it back to the issuer before maturity are not contingent on future events, other than to protect the holder against the credit deterioration of the issuer or a change in control of the issuer, or to protect the holder or issuer against changes in levies applied by a central bank or arising from changes in relevant taxation or law.
(f) Contractual provisions may permit the extension of the term of the debt instrument, provided that the return to the holder and any other contractual provisions applicable during the extended term satisfy the conditions of paragraphs (a) to (c).

Debt instruments that are classified as payable or receivable within one year on initial recognition and which meet the above conditions are measured at the undiscounted amount of the cash or other consideration expected to be paid or received, net of impairment. With the exception of some hedging instruments, other debt instruments not meeting these conditions are measured at fair value through profit or loss.

Commitments to make and receive loans which meet the conditions mentioned above are
measured at cost (which may be nil) less impairment.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Consolidated Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Powtoon Limited (Registered number: 07820729)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2024

2. ACCOUNTING POLICIES - continued

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Foreign currencies
Transactions in foreign currencies are recorded using the rate of exchange ruling at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies are translated using the contracted rate or the rate of exchange ruling at the balance sheet date and the gains or losses on translation are included in the profit and loss account.

On consolidation, the assets and liabilities of overseas subsidiary undertakings are translated at the closing exchange rates. Profit and loss accounts of such undertakings are consolidated at the average rates of exchange during the year. Gains and losses arising on these translations are taken directly to a separate component of equity.

Going concern
The accounts are prepared on a going concern basis, which assumes that the group will continue operations for the foreseeable future. The group's ability to meet future working capital requirement and therefore continue as a going concern is dependent on it being able to maintain its cash flow. Given that the group is profit making and that projections prepared by the directors demonstrate future revenue growth the business is well placed to operate within its existing cash resources.

Pensions
The company operates a defined contribution pension scheme. A defined contribution plan is a pension plan under which the company pays fixed contributions into a separate entity. Once the contributions have been paid the company has no further payment obligations. The contributions are recognised as an expense when they are due. Amounts not paid are shown in other creditors in the balance sheet. The assets of the scheme are held separately from those of the company in an independently administered fund.

Share-based transactions
Where share options are awarded to employees, the fair value of the options at the date of grant is charged to the Profit and Loss Account over the vesting period. Non-market vesting conditions are taken into account by adjusting the number of equity instruments expected to vest at each Statement of Financial Position date so that, ultimately, the cumulative amount recognised over the vesting period is based on the number of options that eventually vest.

Market vesting conditions are factored into the fair value of the options granted. The cumulative expense is not adjusted for failure to achieve a marking vesting condition. The fair value of the award also takes into account non-vesting conditions. There are either factors beyond the control of the party (such as the company keeping the scheme open or the employee maintaining any contributions required by the scheme).

Where the terms and conditions of the options are modified before they vest, the increase in the fair value of the options, measured immediately before and after modification, is also charged to the Profit and Loss Account over the remaining vesting period.

Powtoon Limited (Registered number: 07820729)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2024

3. TURNOVER

The turnover and profit before taxation are attributable to the one principal activity of the group.

The company has not broken down turnover by geographical location as the directors consider it prejudicial to the interests of the company.

4. EMPLOYEES AND DIRECTORS
31.12.24 31.12.23
£ £
Wages and salaries 1,190,378 1,147,458
Social security costs 108,562 96,278
Other pension costs 10,943 8,962
1,309,883 1,252,698

The average number of employees during the year was as follows:
31.12.24 31.12.23

Powtoon UK 8 9
Powtoon Israel 55 59
63 68

The average number of employees by undertakings that were proportionately consolidated during the year was 21 (2023 - 22 ) .

31.12.24 31.12.23
£ £
Directors' remuneration 159,500 174,000

5. OPERATING PROFIT

The operating profit is stated after charging/(crediting):

31.12.24 31.12.23
£    £   
Depreciation - owned assets 59,641 61,712
Development costs amortisation 2,658,693 2,617,087
Foreign exchange difference (132,733 ) 515,948
Operating lease payments in respect of land and buildings 445,419 441,104


Powtoon Limited (Registered number: 07820729)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2024

6. TAXATION

Analysis of the tax charge/(credit)
The group tax charge/(credit) on the profit for the year was as follows:

31.12.24 31.12.23
£    £   
Current tax:
UK Corporation tax (713,881 ) -
US corporation tax - -
Israel Corporation tax 141,991 116,777
Total group tax charge/(credit) for the year (571,890 ) 116,777

Reconciliation of UK tax charge/(credit) included in profit and loss:
The tax assessed for the year is lower than the standard rate of corporation tax in the UK. The
difference is explained below:

31.12.24 31.12.23
£    £   

UK profit/ (loss) before tax (106,629 ) 212,799
Standard corporation tax calculation in the UK at 25% (2023: 25%) - 53,200

Effects of:

Expenses not deductible for tax purposes 11,014 7,976
Capital allowances (9,668 ) (4,341 )
Utilisation of tax losses - (216,434 )
R&D claim (713,881 ) -
UK tax charge/(credit) (713,881 ) -

Powtoon Limited are carrying forward losses of £3,899,388 (2023: £4,222,008). The deferred tax asset related to those losses at the current tax rate is £974,847 (2023: £1,055,502) but it is not recognised in the accounts because it is uncertain whether the company will use the carried forward losses in the near future.

7. INDIVIDUAL INCOME STATEMENT

As permitted by Section 408 of the Companies Act 2006, the Income Statement of the parent company is not presented as part of these financial statements.


Powtoon Limited (Registered number: 07820729)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2024

8. AUDITORS' REMUNERATION

There were £12,000 in fees payable to the company's auditors for the audit of the company's financial statements for the year (2023: £10,000).

9. INTANGIBLE FIXED ASSETS

Group
Development Computer
costs software Totals
£ £ £
COST
At 1 January 2024 19,101,048 37,061 19,138,109
Additions 2,413,690 - 2,413,690
At 31 December 2024 21,514,738 37,061 21,551,799
AMORTISATION
At 1 January 2024 12,501,537 37,061 12,538,598
Amortisation for year 2,658,693 - 2,658,693
At 31 December 2024 15,160,230 37,061 15,197,291
NET BOOK VALUE
At 31 December 2024 6,354,508 - 6,354,508
At 31 December 2023 6,599,511 - 6,599,511

Powtoon Limited (Registered number: 07820729)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2024

9. INTANGIBLE FIXED ASSETS - continued

Company
Development Computer
costs software Totals
£ £ £
COST
At 1 January 2024 19,101,048 37,061 19,138,109
Additions 2,413,690 - 2,413,690
At 31 December 2024 21,514,738 37,061 21,551,799
AMORTISATION
At 1 January 2024 12,501,537 37,061 12,538,598
Amortisation for year 2,658,693 - 2,658,693
At 31 December 2024 15,160,230 37,061 15,197,291
NET BOOK VALUE
At 31 December 2024 6,354,508 - 6,354,508
At 31 December 2023 6,599,511 - 6,599,511

10. TANGIBLE FIXED ASSETS

Group
Fixtures
Long and Computer
leasehold fittings equipment Totals
£ £ £ £
COST
At 1 January 2024 95,764 223,465 370,638 689,867
Additions - 12,360 49,000 61,360
At 31 December 2024 95,764 235,825 419,638 751,227
DEPRECIATION
At 1 January 2024 55,563 110,884 345,583 512,030
Charge for year 8,947 24,272 28,071 61,290
At 31 December 2024 64,510 135,156 373,654 573,320
NET BOOK VALUE
At 31 December 2024 31,254 100,669 45,984 177,907
At 31 December 2023 40,201 112,581 25,055 177,837

Powtoon Limited (Registered number: 07820729)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2024

10. TANGIBLE FIXED ASSETS - continued

Company
Fixtures
and
fittings
£
COST
At 1 January 2024 36,875
Additions 9,667
At 31 December 2024 46,542
DEPRECIATION
At 1 January 2024 28,287
Charge for year 10,340
At 31 December 2024 38,627
NET BOOK VALUE
At 31 December 2024 7,915
At 31 December 2023 8,588

11. FIXED ASSET INVESTMENTS

Company
Shares in
group
undertakings
£
COST
At 1 January 2024
and 31 December 2024 765
NET BOOK VALUE
At 31 December 2024 765
At 31 December 2023 765

Powtoon Limited (Registered number: 07820729)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2024

11. FIXED ASSET INVESTMENTS - continued

The group or the company's investments at the Balance Sheet date in the share capital of companies include the following:

Subsidiaries

Powtoon Ltd
Registered office: 30 Haarba'a Street, Tel Aviv 6473926, Israel
Nature of business: Developer of animated online software
%
Class of shares: holding
Ordinary 100.00
31.12.24 31.12.23
£ £
Aggregate capital and reserves 2,768,679 2,324,564
Profit for the year 409,217 336,970

Powtoon Inc
Registered office: 201 Spear Street, STE 1100, San Francisco, CA 94105, USA
Nature of business:
%
Class of shares: holding
Ordinary 100.00
31.12.24 31.12.23
£ £
Aggregate capital and reserves 11,093 11,532
Loss for the year (2,784 ) (5,394 )


12. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

Group Company
31.12.24 31.12.23 31.12.24 31.12.23
£ £ £ £
Trade debtors 780,551 432,926 780,551 431,837
Amounts owed by group undertakings - - 3,735 1,264
Other debtors 474,863 661,280 84,081 32,578
Tax 729,031 658,521 729,031 658,521
VAT 8,053 46,856 - 11,528
Accrued income 7,084 30,353 - -
Prepayments 155,485 157,721 134,458 157,721
2,155,067 1,987,657 1,731,856 1,293,449

Powtoon Limited (Registered number: 07820729)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2024

13. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

Group Company
31.12.24 31.12.23 31.12.24 31.12.23
£ £ £ £
Trade creditors 183,013 234,442 165,623 186,448
Amounts owed to group undertakings - - 1,318,347 847,126
Tax 11,829 17,734 - -
Social security and other taxes 117,885 130,744 20,880 20,470
Severance pay fund 73,992 72,471 - -
VAT - - 21,581 -
Other creditors 559,205 811,604 - -
Accruals and deferred income 6,805,280 7,464,106 6,582,060 7,301,153
7,751,204 8,731,101 8,108,491 8,355,197

14. LEASING AGREEMENTS

Minimum lease payments fall due as follows:

Group

Non-cancellable operating
leases

31.12.24 31.12.23
£    £   
Within one year 440,774 451,221
Between one and five years 257,118 714,433
697,892 1,165,654

15. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 31.12.24 31.12.23
value: £ £
82,443 Ordinary shares 0.01 824 824
31,000 Preference shares 0.01 310 310
1,134 1,134

Powtoon Limited (Registered number: 07820729)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2024

16. RESERVES

Group
Retained Share Revaluation Other
earnings premium reserve reserves Totals
£ £ £ £ £

At 1 January 2024 3,670,862 495,149 (82,202 ) 61,626 4,145,435
Profit for the year 1,009,662 1,009,662
Movement in year - - 26,454 13,961 40,415
Paid-in capital - 717 - - 717
At 31 December 2024 4,680,524 495,866 (55,748 ) 75,587 5,196,229

Company
Retained Share
earnings premium Totals
£ £ £

At 1 January 2024 1,318,169 495,149 1,813,318
Profit for the year 607,252 607,252
Paid-in capital - 717 717
At 31 December 2024 1,925,421 495,866 2,421,287


17. PENSION COMMITMENTS

31.12.24 31.12.23
£    £   
Contributions to defined contribution scheme 10,943 8,962
Total pension contributions in financial year 10,943 8,962

18. RELATED PARTY DISCLOSURES

31.12.2024 31.12.2023
£    £   
Payments made to related party: Greenwave Global Ltd 256,880 395,784

The director of Greenwave Global Ltd is a relative of a director of Powtoon Ltd. These transactions consist of remuneration and royalty payments under contractual arrangements.

Powtoon Limited (Registered number: 07820729)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2024

19. SHARE-BASED PAYMENT TRANSACTIONS

The fair value of the share options were measured using the Black Scholes model based on the following assumptions: dividend yield of 0%, expected volatility of 90%, risk free interest rate of 1.54%-4.46% and expected life of 6.25 years.

The following table summarises stock option activity for the year ended 31 December 2024:





Number of
Options


Weighted
Avg. exercise
price
USD
Outstanding as at 1 January 2024 5,065 37.33
Granted during the year 1,090 15.00
Exercised during the year (55 ) 94.91
Cancelled during the year (1,035 ) 64.13
Outstanding as at 31 Dec 2024 5,065 26.43

Total share based compensation expenses recognised were £13,961 in 2024 (2023: £22,203).