| REGISTERED NUMBER: 07820729 (England and Wales) |
| Group Strategic Report, Report of the Directors and |
| Audited Consolidated Financial Statements for the Year Ended 31 December 2024 |
| for |
| Powtoon Limited |
| REGISTERED NUMBER: 07820729 (England and Wales) |
| Group Strategic Report, Report of the Directors and |
| Audited Consolidated Financial Statements for the Year Ended 31 December 2024 |
| for |
| Powtoon Limited |
| Powtoon Limited (Registered number: 07820729) |
| Contents of the Consolidated Financial Statements |
| for the Year Ended 31 December 2024 |
| Page |
| Company Information | 1 |
| Group Strategic Report | 2 |
| Report of the Directors | 4 |
| Report of the Independent Auditors | 6 |
| Consolidated Income Statement | 10 |
| Consolidated Other Comprehensive Income | 11 |
| Consolidated Balance Sheet | 12 |
| Company Balance Sheet | 13 |
| Consolidated Statement of Changes in Equity | 14 |
| Company Statement of Changes in Equity | 15 |
| Consolidated Cash Flow Statement | 16 |
| Notes to the Consolidated Cash Flow Statement | 17 |
| Notes to the Consolidated Financial Statements | 18 |
| Powtoon Limited |
| Company Information |
| for the Year Ended 31 December 2024 |
| DIRECTORS: |
| SECRETARY: |
| REGISTERED OFFICE: |
| REGISTERED NUMBER: |
| SENIOR STATUTORY AUDITOR: | Gordon Levy BA, FCA |
| AUDITORS: |
| Statutory Auditors |
| Suite 5, 4th floor |
| 3 Universal Square |
| Devonshire Street North |
| Manchester |
| M12 6JH |
| Powtoon Limited (Registered number: 07820729) |
| Group Strategic Report |
| for the Year Ended 31 December 2024 |
| The directors present their strategic report of the company and the group for the year ended 31 December 2024. |
| FAIR REVIEW OF THE BUSINESS |
| Powtoon, Ltd. provides cloud-based, do-it-yourself animated presentation tools to business and education sectors. |
| Powtoon's greater vision is to bring a visual communication platform to enterprises to increase engagement, customer response, and results within everyday communications. Powtoon develops solutions across different layers of an organisation's business, whether c-suite, marketing, training, HR, IT, or customer support teams. |
| The company was founded in 2012 in London, United Kingdom, with an R&D centre located in Tel Aviv, Israel. We earn revenue primarily through a SaaS business model, selling subscriptions to our cloud-based software on an annual or monthly basis. We employ a "freemium" pricing strategy, offering free membership and access to our video and presentation tools alongside paid subscription plans for advanced video capabilities. |
| The Powtoon Enterprise solution inherently includes security and availability features, as well as team management tools to manage licences, members, and branding in an effort to enhance team sharing and collaboration. Users of the Powtoon for Business solution also have access to a dedicated customer success and support team to help them make the most of the platform and ensure that incidents are resolved timely. |
| Financial Performance |
| The Group generated turnover of £12.5m (2023: £13.6m). Gross profit was £10.5m (2023: £10.7m), reflecting stable margins despite competitive market conditions. Operating profit for the year was £437,772 (2023: £657,981). |
| The balance sheet remains robust with net assets of £5.2m (2023: £4.2m). Cash balances are healthy, ensuring the Group is well positioned to continue investing in its platform and customer proposition. |
| Business Environment and Challenges |
| 2024 was a challenging year. The weak economy continued to impact our clients and prospects, leading to longer sales cycles, increased budget scrutiny, budget cuts, and workforce reductions. Generative AI presented both opportunities and challenges-on one hand, enabling us to enhance our product and accelerate video creation, whilst on the other, intensifying competition in the self-serve market. |
| Strategy |
| We continued our transition toward becoming a B2B enterprise-focused company. To accelerate progress, we aim to allocate 90% of our resources to the Enterprise segment, leaving only 10% for Self Serve. Our product roadmap is largely shaped by our Enterprise strategy, but platform enhancements, in most cases, also benefit our Self-Serve customers |
| Powtoon Limited (Registered number: 07820729) |
| Group Strategic Report |
| for the Year Ended 31 December 2024 |
| KEY RISKS |
| 1. Macro-economic environment |
| Rising costs may impact Powtoon's operation costs. Our cash flow may be insufficient to fund the capital investments we need to make to grow our business. We may need to raise funding through issuing new equity and may also raise additional funds through additional borrowings. To obtain such funding, we may need to collateralise assets and agree to certain financial covenants. |
| 2. Service interruptions |
| Whilst we aim to provide 100% uptime in any given month there is a risk of not achieving this, due to technical errors (bugs), human error (by employees and contractors), interruptions experienced by key vendors (such as cloud-based service or payment providers), higher than anticipated traffic and/or cyber attacks. This could result in lost business, increased user and subscriber support tickets, and increased subscriber churn (lost renewals). |
| FUTURE DEVELOPMENTS STRATEGY GOING FORWARD |
| With increasing competition in our space, we need to stand out in 2025. To address this we are concentrating on three key initiatives: |
| 1. Brand: We retained a brand agency to craft our unique market voice: 'Powtoon - Make Anything Interesting™'. |
| 2. Arena: We are developing our Powtoon Arena platform, expanding into video management, interactivity, courses, and analytics-differentiating us from direct competitors. We've begun deploying the first version with a design partner. |
| 3. AI Aggregation: We are investing in an ambitious suite of AI-driven tools designed to propel our brand forward, drive innovation, enhance our value proposition, and strengthen monetisation opportunities. |
| Enterprise B2B: We plan to focus on the Pharma and Financial services verticals as well as on outreach to C-level executives. We are investing more in expanding our footprint with large clients, via account plans, prospecting, as well as by selling AI credit packages and professional services. We plan to grow the sales team and hire a head of sales. |
| Self Serve B2C: In 2025 we plan to focus on improving user acquisition, leveraging our revised brand, improve users onboarding and optimise pricing and packaging. Our goal in 2025 is to stay flat on Self Serve and ensure that growth in our Enterprise business translates to overall company growth. |
| ON BEHALF OF THE BOARD: |
| Powtoon Limited (Registered number: 07820729) |
| Report of the Directors |
| for the Year Ended 31 December 2024 |
| The directors present their report with the financial statements of the company and the group for the year ended 31 December 2024. |
| DIVIDENDS |
| There were no dividends distributed in the year ended 31 December 2024 (2023: nil). |
| DIRECTORS |
| The directors who served during the year and to the date of this report were: |
| I. Spitalnik |
| D. Gonen |
| D. Nathan (resigned 11 January 2024) |
| STATEMENT OF DIRECTORS' RESPONSIBILITIES |
| The directors are responsible for preparing the Group Strategic Report, the Report of the Directors and the financial statements in accordance with applicable law and regulations. |
| Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and the group and of the profit or loss of the group for that period. In preparing these financial statements, the directors are required to: |
| - | select suitable accounting policies and then apply them consistently; |
| - | make judgements and accounting estimates that are reasonable and prudent; |
| - | prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business. |
| The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company's and the group's transactions and disclose with reasonable accuracy at any time the financial position of the company and the group and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and the group and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities. |
| STATEMENT AS TO DISCLOSURE OF INFORMATION TO AUDITORS |
| So far as the directors are aware, there is no relevant audit information (as defined by Section 418 of the Companies Act 2006) of which the group's auditors are unaware, and each director has taken all the steps that he ought to have taken as a director in order to make himself aware of any relevant audit information and to establish that the group's auditors are aware of that information. |
| Powtoon Limited (Registered number: 07820729) |
| Report of the Directors |
| for the Year Ended 31 December 2024 |
| AUDITORS |
| The auditors, Gordon Levy Limited, are deemed to be reappointed under section 487(2) of the Companies Act 2006. |
| ON BEHALF OF THE BOARD: |
| Report of the Independent Auditors to the Members of |
| Powtoon Limited |
| Opinion |
| We have audited the financial statements of Powtoon Limited (the 'parent company') and its subsidiaries (the 'group') for the year ended 31 December 2024 which comprise the Consolidated Income Statement, Consolidated Other Comprehensive Income, Consolidated Balance Sheet, Company Balance Sheet, Consolidated Statement of Changes in Equity, Company Statement of Changes in Equity, Consolidated Cash Flow Statement and Notes to the Consolidated Cash Flow Statement, Notes to the Financial Statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice). |
| In our opinion the financial statements: |
| - | give a true and fair view of the state of the group's and of the parent company affairs as at 31 December 2024 and of the group's profit for the year then ended; |
| - | have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and |
| - | have been prepared in accordance with the requirements of the Companies Act 2006. |
| Basis for opinion |
| We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the group in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC's Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion. |
| Conclusions relating to going concern |
| In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate. |
| Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the group's and the parent company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue. |
| Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report. |
| Other information |
| The other information comprises the information included in the annual report, other than the financial statements and our auditor's report thereon. The directors are responsible for the other information contained within the annual report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. |
| Report of the Independent Auditors to the Members of |
| Powtoon Limited |
| Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard. |
| Opinions on other matters prescribed by the Companies Act 2006 |
| In our opinion, based on the work undertaken in the course of the audit: |
| - | the information given in the Group Strategic Report and the Report of the Directors for the financial year for which the financial statements are prepared is consistent with the financial statements; and |
| - | the Group Strategic Report and the Report of the Directors have been prepared in accordance with applicable legal requirements. |
| Matters on which we are required to report by exception |
| In the light of the knowledge and understanding of the group and the parent company and its environment obtained in the course of the audit, we have not identified material misstatements in the Group Strategic Report or the Report of the Directors. |
| We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our opinion: |
| - | adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received from branches not visited by us; or |
| - | the parent company financial statements are not in agreement with the accounting records and returns; or |
| - | certain disclosures of directors' remuneration specified by law are not made; or |
| - | we have not received all the information and explanations we require for our audit. |
| Responsibilities of directors |
| As explained more fully in the Statement of Directors' Responsibilities set out on page four, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error. |
| In preparing the financial statements, the directors are responsible for assessing the group's and the parent company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the group or the parent company or to cease operations, or have no realistic alternative but to do so. |
| Report of the Independent Auditors to the Members of |
| Powtoon Limited |
| Auditors' responsibilities for the audit of the financial statements |
| Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue a Report of the Auditors that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements. |
| Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. |
| Based on our understanding of the group and parent company and its industry, we considered that non-compliance with the following laws and regulations might have a material effect on the financial statements: employment regulation, health and safety regulation, anti-money laundering regulation. |
| To help us identify instances of non-compliance with these laws and regulations, and in identifying and assessing the risks of material misstatement in respect to non-compliance, our procedures included, but were not limited to: |
| - Inquiring of management and, where appropriate, those charged with governance, as to whether the company is in compliance with laws and regulations, and discussing their policies and procedures regarding compliance with laws and regulations; |
| - Inspecting correspondence, if any, with relevant licensing or regulatory authorities; |
| - Communicating identified laws and regulations to the engagement team and remaining alert to any indications of non-compliance throughout our audit; and |
| - Considering the risk of acts by the company which were contrary to applicable laws and regulations,including fraud. |
| We also considered those laws and regulations that have a direct effect on the preparation of the financial statements, such as tax legislation, pension legislation, the Companies Act 2006. In addition, we evaluated the directors' and management's incentives and opportunities for fraudulent manipulation of the financial statements, including the risk of management override of controls, and determined that the principal risks related to posting manual journal entries to manipulate financial performance, management bias through judgements and assumptions in significant accounting estimates, revenue recognition (which we pinpointed to the cut-off assertion), and significant one-off or unusual transactions. |
| Our audit procedures in relation to fraud included but were not limited to: |
| - Making enquiries of the directors and management on whether they had knowledge of any actual,suspected or alleged fraud; |
| - Gaining an understanding of the internal controls established to mitigate risks related to fraud; |
| - Discussing amongst the engagement team the risks of fraud; and |
| - Addressing the risks of fraud through management override of controls by performing journal entry testing.There are inherent limitations in the audit procedures described above and the primary responsibility for the prevention and detection of irregularities including fraud tests with management. |
| As with any audit, there remained a risk of non-detection of irregularities, as these may involve collusion, forgery, intentional omissions, misrepresentations or the override of internal controls. |
| Report of the Independent Auditors to the Members of |
| Powtoon Limited |
| A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at www.frc.org.uk/auditorsresponsibilities. This description forms part of our Report of the Auditors. |
| Use of our report |
| This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in a Report of the Auditors and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed. |
| for and on behalf of |
| Statutory Auditors |
| Suite 5, 4th floor |
| 3 Universal Square |
| Devonshire Street North |
| Manchester |
| M12 6JH |
| Powtoon Limited (Registered number: 07820729) |
| Consolidated Income Statement |
| for the Year Ended 31 December 2024 |
| 31.12.24 | 31.12.23 |
| Notes | £ | £ |
| TURNOVER | 3 | 12,466,352 | 13,633,884 |
| Cost of sales | (2,007,238 | ) | (2,942,034 | ) |
| GROSS PROFIT | 10,459,114 | 10,691,850 |
| Administrative expenses | (10,061,648 | ) | (10,041,664 | ) |
| OPERATING PROFIT | 5 | 397,466 | 650,186 |
| Interest receivable and similar income | 40,306 | 7,795 |
| PROFIT BEFORE TAXATION | 437,772 | 657,981 |
| Tax on profit | 6 | 571,890 | (116,777 | ) |
| PROFIT FOR THE FINANCIAL YEAR |
| Profit attributable to: |
| Owners of the parent | 1,009,662 | 541,204 |
| Powtoon Limited (Registered number: 07820729) |
| Consolidated Other Comprehensive Income |
| for the Year Ended 31 December 2024 |
| 31.12.24 | 31.12.23 |
| Notes | £ | £ |
| PROFIT FOR THE YEAR | 1,009,662 | 541,204 |
| OTHER COMPREHENSIVE INCOME |
| Revaluation reserves | 26,454 | (106,330 | ) |
| Other reserves | 13,961 | 18,416 |
| Income tax relating to components of other comprehensive income |
- |
- |
| OTHER COMPREHENSIVE INCOME FOR THE YEAR, NET OF INCOME TAX |
40,415 |
(87,914 |
) |
| TOTAL COMPREHENSIVE INCOME FOR THE YEAR |
1,050,077 |
453,290 |
| Total comprehensive income attributable to: |
| Owners of the parent | 1,050,077 | 453,290 |
| Powtoon Limited (Registered number: 07820729) |
| Consolidated Balance Sheet |
| 31 December 2024 |
| 31.12.24 | 31.12.23 |
| Notes | £ | £ | £ | £ |
| FIXED ASSETS |
| Intangible assets | 9 | 6,354,508 | 6,599,511 |
| Tangible assets | 10 | 177,907 | 177,837 |
| Investments | 11 | - | - |
| 6,532,415 | 6,777,348 |
| CURRENT ASSETS |
| Debtors | 12 | 2,155,067 | 1,987,657 |
| Cash at bank and in hand | 4,261,085 | 4,112,665 |
| 6,416,152 | 6,100,322 |
| CREDITORS |
| Amounts falling due within one year | 13 | 7,751,204 | 8,731,101 |
| NET CURRENT LIABILITIES | (1,335,052 | ) | (2,630,779 | ) |
| TOTAL ASSETS LESS CURRENT LIABILITIES |
5,197,363 |
4,146,569 |
| CAPITAL AND RESERVES |
| Called up share capital | 15 | 1,134 | 1,134 |
| Share premium | 16 | 495,866 | 495,149 |
| Revaluation reserve | 16 | (55,748 | ) | (82,202 | ) |
| Other reserves | 16 | 75,587 | 61,626 |
| Retained earnings | 16 | 4,680,524 | 3,670,862 |
| SHAREHOLDERS' FUNDS | 5,197,363 | 4,146,569 |
| The financial statements were approved by the Board of Directors and authorised for issue on 29 September 2025 and were signed on its behalf by: |
| I Spitalnik - Director |
| Powtoon Limited (Registered number: 07820729) |
| Company Balance Sheet |
| 31 December 2024 |
| 31.12.24 | 31.12.23 |
| Notes | £ | £ | £ | £ |
| FIXED ASSETS |
| Intangible assets | 9 |
| Tangible assets | 10 |
| Investments | 11 |
| CURRENT ASSETS |
| Debtors | 12 |
| Cash at bank |
| CREDITORS |
| Amounts falling due within one year | 13 |
| NET CURRENT LIABILITIES | ( |
) | ( |
) |
| TOTAL ASSETS LESS CURRENT LIABILITIES |
| CAPITAL AND RESERVES |
| Called up share capital | 15 |
| Share premium | 16 |
| Retained earnings | 16 |
| SHAREHOLDERS' FUNDS |
| Company's profit for the financial year | 607,252 | 212,799 |
| The financial statements were approved by the Board of Directors and authorised for issue on |
| Powtoon Limited (Registered number: 07820729) |
| Consolidated Statement of Changes in Equity |
| for the Year Ended 31 December 2024 |
| Called up |
| share | Retained | Share |
| capital | earnings | premium |
| £ | £ | £ |
| Balance at 1 January 2023 | 1,133 | 3,129,658 | 493,560 |
| Changes in equity |
| Issue of share capital | 1 | - | 1,589 |
| Total comprehensive income | - | 541,204 | - |
| Balance at 31 December 2023 | 1,134 | 3,670,862 | 495,149 |
| Changes in equity |
| Total comprehensive income | - | 1,009,662 | - |
| Paid-in capital | - | - | 717 |
| Balance at 31 December 2024 | 1,134 | 4,680,524 | 495,866 |
| Revaluation | Other | Total |
| reserve | reserves | equity |
| £ | £ | £ |
| Balance at 1 January 2023 | 24,128 | 43,210 | 3,691,689 |
| Changes in equity |
| Issue of share capital | - | - | 1,590 |
| Total comprehensive income | (106,330 | ) | 18,416 | 453,290 |
| Balance at 31 December 2023 | (82,202 | ) | 61,626 | 4,146,569 |
| Changes in equity |
| Total comprehensive income | 26,454 | 13,961 | 1,050,077 |
| Paid-in capital | - | - | 717 |
| Balance at 31 December 2024 | (55,748 | ) | 75,587 | 5,197,363 |
| Powtoon Limited (Registered number: 07820729) |
| Company Statement of Changes in Equity |
| for the Year Ended 31 December 2024 |
| Called up |
| share | Retained | Share | Total |
| capital | earnings | premium | equity |
| £ | £ | £ | £ |
| Balance at 1 January 2023 |
| Changes in equity |
| Issue of share capital | - |
| Total comprehensive income | - | - |
| Balance at 31 December 2023 |
| Changes in equity |
| Total comprehensive income | - | - |
| Paid-in capital | - | - | 717 | 717 |
| Balance at 31 December 2024 |
| Powtoon Limited (Registered number: 07820729) |
| Consolidated Cash Flow Statement |
| for the Year Ended 31 December 2024 |
| 31.12.24 | 31.12.23 |
| Notes | £ | £ |
| Cash flows from operating activities |
| Cash generated from operations | 1 | 2,087,689 | 2,856,744 |
| Taxation | 495,475 | (160,354 | ) |
| Net cash from operating activities | 2,583,164 | 2,696,390 |
| Cash flows from investing activities |
| Purchase of intangible fixed assets | (2,413,690 | ) | (2,399,426 | ) |
| Purchase of tangible fixed assets | (61,360 | ) | (56,659 | ) |
| Interest received | 40,306 | 7,795 |
| Net cash from investing activities | (2,434,744 | ) | (2,448,290 | ) |
| Cash flows from financing activities |
| Share issue | - | 1 |
| Premium share issue | - | 1,589 |
| Net cash from financing activities | - | 1,590 |
| Increase in cash and cash equivalents | 148,420 | 249,690 |
| Cash and cash equivalents at beginning of year |
2 |
4,112,665 |
3,862,975 |
| Cash and cash equivalents at end of year |
2 |
4,261,085 |
4,112,665 |
| Powtoon Limited (Registered number: 07820729) |
| Notes to the Consolidated Cash Flow Statement |
| for the Year Ended 31 December 2024 |
| 1. | RECONCILIATION OF PROFIT BEFORE TAXATION TO CASH GENERATED FROM OPERATIONS |
| 31.12.24 | 31.12.23 |
| £ | £ |
| Profit before taxation | 437,772 | 657,981 |
| Depreciation charges | 2,718,334 | 2,679,384 |
| Share options expense | 13,961 | - |
| Exchange rate differences | 214 | - |
| Revaluations | 26,454 | (87,914 | ) |
| Finance income | (40,306 | ) | (7,795 | ) |
| 3,156,429 | 3,241,656 |
| Increase in trade and other debtors | (96,900 | ) | (562,095 | ) |
| (Decrease)/increase in trade and other creditors | (971,840 | ) | 177,183 |
| Cash generated from operations | 2,087,689 | 2,856,744 |
| 2. | CASH AND CASH EQUIVALENTS |
| The amounts disclosed on the Cash Flow Statement in respect of cash and cash equivalents are in respect of these Balance Sheet amounts: |
| Year ended 31 December 2024 |
| 31.12.24 | 1.1.24 |
| £ | £ |
| Cash and cash equivalents | 4,261,085 | 4,112,665 |
| Year ended 31 December 2023 |
| 31.12.23 | 1.1.23 |
| £ | £ |
| Cash and cash equivalents | 4,112,665 | 3,862,975 |
| 3. | ANALYSIS OF CHANGES IN NET FUNDS |
| At 1.1.24 | Cash flow | At 31.12.24 |
| £ | £ | £ |
| Net cash |
| Cash at bank and in hand | 4,112,665 | 148,420 | 4,261,085 |
| 4,112,665 | 148,420 | 4,261,085 |
| Total | 4,112,665 | 148,420 | 4,261,085 |
| Powtoon Limited (Registered number: 07820729) |
| Notes to the Consolidated Financial Statements |
| for the Year Ended 31 December 2024 |
| 1. | STATUTORY INFORMATION |
| Powtoon Limited is a |
| 2. | ACCOUNTING POLICIES |
| Basis of preparing the financial statements |
| These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies. |
| The financial statements are presented in GBP as that is the functional currency of the entities. |
| Significant judgements and estimates |
| Basis of consolidation. The consolidated financial statements include the financial statements of the Company and its subsidiary undertakings made up to 31 December 2024. The acquisition method of accounting has been adopted. Under this method, the results of subsidiary undertakings acquired or disposed of in the year are included in the consolidated profit and loss account from the date of acquisition or up to the date of disposal. |
| Significant judgements and estimates. The preparation of the financial statements requires management to make judgements, estimates and assumptions that affect the amounts reported. These estimates and judgements are continually reviewed and are based on experience and other factors including expectations of future events that are believed to be reasonable under the circumstances. |
| In preparing these financial statements the directors have made the following judgements: |
| - Determine whether there are indicators of impairment of the group’s intangible assets. Factors taken into consideration in reaching such a decision include the economic viability and expected future financial performance of the asset and where it is a component of a larger cash-generating unit, the viability and expected future performance of that unit. |
| - Determine the expected useful life of each class of intangible asset. This has been determined using both judgement and in comparison to similar assets held by other companies operating in the same or similar industries. Amortisation policies are reviewed annually to ensure their accuracy. |
| - Determine the fair value of the employee share options issued. This has been estimated using the Black Scholes model. The fair value of the options is re-calculated yearly to make sure that the share based payments cost included in administrative expenses is a reliable estimate. |
| - Determine the tax relief claim in relation to relevant R&D projects. This has been assessed via a review of underlying records to determine what expenses constitute qualifying expenditure. Qualifying expenditure was then subject to HMRC tax credit calculations. |
| The were no other key sources of estimation and uncertainty. |
| Powtoon Limited (Registered number: 07820729) |
| Notes to the Consolidated Financial Statements - continued |
| for the Year Ended 31 December 2024 |
| 2. | ACCOUNTING POLICIES - continued |
| Turnover |
| The turnover and profit before taxation are attributable to the one principal activity of the group. |
| Turnover is the amount derived from the provision of services and stated after trade discounts, other sales taxes and net of VAT. Revenue is recognised on a straight line basis based on the service provision period. |
| Intangible assets |
| Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses. |
| Development costs are being amortised evenly over their estimated useful life of 6 years. |
| Computer software is being amortised at 33.33% straight line on cost. |
| Tangible fixed assets |
| Long leasehold | - |
| Fixtures and fittings | - |
| Computer equipment | - |
| Financial instruments |
| Classification. All financial assets and liabilities are initially measured at transaction price (including transaction costs), except for those financial assets classified as at fair value through profit or loss, which are initially measured at fair value (which is normally the transaction price excluding transaction costs), unless the arrangement constitutes a financing transaction. If an arrangement constitutes a finance transaction, the financial asset or financial liability is measured at the present value of the future payments discounted at a market rate of interest for a similar debt instrument. |
| Financial assets and liabilities are offset and the net amounts presented in the financial statements when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously. |
| Recognition and measurement. Debt instruments which meet the following conditions are subsequently measured at amortised cost using the effective interest method: |
| (a) The contractual return to the holder is (i) a fixed amount; (ii) a positive fixed rate or a positive variable rate; or (iii) a combination of a positive or a negative fixed rate and a positive variable rate. |
| (b) The contract may provide for repayments of the principal or the return to the holder (but not both) to be linked to a single relevant observable index of general price inflation of the currency in which the debt instrument is denominated, provided such links are not leveraged. |
| Powtoon Limited (Registered number: 07820729) |
| Notes to the Consolidated Financial Statements - continued |
| for the Year Ended 31 December 2024 |
| 2. | ACCOUNTING POLICIES - continued |
| (c) The contract may provide for a determinable variation of the return to the holder during the life of the instrument, provided that (i) the new rate satisfies condition (a) and the variation is not contingent on future events other than (1) a change of a contractual variable rate; (2) to protect the holder against credit deterioration of the issuer; (3) changes in levies applied by a central bank or arising from changes in relevant taxation or law; or (ii) the new rate is a market rate of interest and satisfies condition (a). |
| (d) There is no contractual provision that could, by its terms, result in the holder losing the principal amount or any interest attributable to the current period or prior periods. |
| (e) Contractual provisions that permit the issuer to prepay a debt instrument or permit the holder to put it back to the issuer before maturity are not contingent on future events, other than to protect the holder against the credit deterioration of the issuer or a change in control of the issuer, or to protect the holder or issuer against changes in levies applied by a central bank or arising from changes in relevant taxation or law. |
| (f) Contractual provisions may permit the extension of the term of the debt instrument, provided that the return to the holder and any other contractual provisions applicable during the extended term satisfy the conditions of paragraphs (a) to (c). |
| Debt instruments that are classified as payable or receivable within one year on initial recognition and which meet the above conditions are measured at the undiscounted amount of the cash or other consideration expected to be paid or received, net of impairment. With the exception of some hedging instruments, other debt instruments not meeting these conditions are measured at fair value through profit or loss. |
| Commitments to make and receive loans which meet the conditions mentioned above are |
| measured at cost (which may be nil) less impairment. |
| Taxation |
| Taxation for the year comprises current and deferred tax. Tax is recognised in the Consolidated Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity. |
| Current or deferred taxation assets and liabilities are not discounted. |
| Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date. |
| Deferred tax |
| Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date. |
| Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference. |
| Powtoon Limited (Registered number: 07820729) |
| Notes to the Consolidated Financial Statements - continued |
| for the Year Ended 31 December 2024 |
| 2. | ACCOUNTING POLICIES - continued |
| Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. |
| Foreign currencies |
| Transactions in foreign currencies are recorded using the rate of exchange ruling at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies are translated using the contracted rate or the rate of exchange ruling at the balance sheet date and the gains or losses on translation are included in the profit and loss account. |
| On consolidation, the assets and liabilities of overseas subsidiary undertakings are translated at the closing exchange rates. Profit and loss accounts of such undertakings are consolidated at the average rates of exchange during the year. Gains and losses arising on these translations are taken directly to a separate component of equity. |
| Going concern |
| The accounts are prepared on a going concern basis, which assumes that the group will continue operations for the foreseeable future. The group's ability to meet future working capital requirement and therefore continue as a going concern is dependent on it being able to maintain its cash flow. Given that the group is profit making and that projections prepared by the directors demonstrate future revenue growth the business is well placed to operate within its existing cash resources. |
| Pensions |
| The company operates a defined contribution pension scheme. A defined contribution plan is a pension plan under which the company pays fixed contributions into a separate entity. Once the contributions have been paid the company has no further payment obligations. The contributions are recognised as an expense when they are due. Amounts not paid are shown in other creditors in the balance sheet. The assets of the scheme are held separately from those of the company in an independently administered fund. |
| Share-based transactions |
| Where share options are awarded to employees, the fair value of the options at the date of grant is charged to the Profit and Loss Account over the vesting period. Non-market vesting conditions are taken into account by adjusting the number of equity instruments expected to vest at each Statement of Financial Position date so that, ultimately, the cumulative amount recognised over the vesting period is based on the number of options that eventually vest. |
| Market vesting conditions are factored into the fair value of the options granted. The cumulative expense is not adjusted for failure to achieve a marking vesting condition. The fair value of the award also takes into account non-vesting conditions. There are either factors beyond the control of the party (such as the company keeping the scheme open or the employee maintaining any contributions required by the scheme). |
| Where the terms and conditions of the options are modified before they vest, the increase in the fair value of the options, measured immediately before and after modification, is also charged to the Profit and Loss Account over the remaining vesting period. |
| Powtoon Limited (Registered number: 07820729) |
| Notes to the Consolidated Financial Statements - continued |
| for the Year Ended 31 December 2024 |
| 3. | TURNOVER |
| The turnover and profit before taxation are attributable to the one principal activity of the group. |
| The company has not broken down turnover by geographical location as the directors consider it prejudicial to the interests of the company. |
| 4. | EMPLOYEES AND DIRECTORS |
| 31.12.24 | 31.12.23 |
| £ | £ |
| Wages and salaries | 1,190,378 | 1,147,458 |
| Social security costs | 108,562 | 96,278 |
| Other pension costs | 10,943 | 8,962 |
| 1,309,883 | 1,252,698 |
| The average number of employees during the year was as follows: |
| 31.12.24 | 31.12.23 |
| Powtoon UK | 8 | 9 |
| Powtoon Israel | 55 | 59 |
| The average number of employees by undertakings that were proportionately consolidated during the year was 21 (2023 - 22 ) . |
| 31.12.24 | 31.12.23 |
| £ | £ |
| Directors' remuneration | 159,500 | 174,000 |
| 5. | OPERATING PROFIT |
| The operating profit is stated after charging/(crediting): |
| 31.12.24 | 31.12.23 |
| £ | £ |
| Depreciation - owned assets | 59,641 | 61,712 |
| Development costs amortisation | 2,658,693 | 2,617,087 |
| Foreign exchange difference | (132,733 | ) | 515,948 |
| Operating lease payments in respect of land and buildings | 445,419 | 441,104 |
| Powtoon Limited (Registered number: 07820729) |
| Notes to the Consolidated Financial Statements - continued |
| for the Year Ended 31 December 2024 |
| 6. | TAXATION |
| Analysis of the tax charge/(credit) |
| The group tax charge/(credit) on the profit for the year was as follows: |
| 31.12.24 | 31.12.23 |
| £ | £ |
| Current tax: |
| UK Corporation tax | (713,881 | ) | - |
| US corporation tax | - | - |
| Israel Corporation tax | 141,991 | 116,777 |
| Total group tax charge/(credit) for the year | (571,890 | ) | 116,777 |
| Reconciliation of UK tax charge/(credit) included in profit and loss: |
| The tax assessed for the year is lower than the standard rate of corporation tax in the UK. The |
| difference is explained below: |
| 31.12.24 | 31.12.23 |
| £ | £ |
| UK profit/ (loss) before tax | (106,629 | ) | 212,799 |
| Standard corporation tax calculation in the UK at 25% (2023: 25%) | - | 53,200 |
| Effects of: |
| Expenses not deductible for tax purposes | 11,014 | 7,976 |
| Capital allowances | (9,668 | ) | (4,341 | ) |
| Utilisation of tax losses | - | (216,434 | ) |
| R&D claim | (713,881 | ) | - |
| UK tax charge/(credit) | (713,881 | ) | - |
| Powtoon Limited are carrying forward losses of £3,899,388 (2023: £4,222,008). The deferred tax asset related to those losses at the current tax rate is £974,847 (2023: £1,055,502) but it is not recognised in the accounts because it is uncertain whether the company will use the carried forward losses in the near future. |
| 7. | INDIVIDUAL INCOME STATEMENT |
| As permitted by Section 408 of the Companies Act 2006, the Income Statement of the parent company is not presented as part of these financial statements. |
| Powtoon Limited (Registered number: 07820729) |
| Notes to the Consolidated Financial Statements - continued |
| for the Year Ended 31 December 2024 |
| 8. | AUDITORS' REMUNERATION |
| There were £12,000 in fees payable to the company's auditors for the audit of the company's financial statements for the year (2023: £10,000). |
| 9. | INTANGIBLE FIXED ASSETS |
| Group |
| Development | Computer |
| costs | software | Totals |
| £ | £ | £ |
| COST |
| At 1 January 2024 | 19,101,048 | 37,061 | 19,138,109 |
| Additions | 2,413,690 | - | 2,413,690 |
| At 31 December 2024 | 21,514,738 | 37,061 | 21,551,799 |
| AMORTISATION |
| At 1 January 2024 | 12,501,537 | 37,061 | 12,538,598 |
| Amortisation for year | 2,658,693 | - | 2,658,693 |
| At 31 December 2024 | 15,160,230 | 37,061 | 15,197,291 |
| NET BOOK VALUE |
| At 31 December 2024 | 6,354,508 | - | 6,354,508 |
| At 31 December 2023 | 6,599,511 | - | 6,599,511 |
| Powtoon Limited (Registered number: 07820729) |
| Notes to the Consolidated Financial Statements - continued |
| for the Year Ended 31 December 2024 |
| 9. | INTANGIBLE FIXED ASSETS - continued |
| Company |
| Development | Computer |
| costs | software | Totals |
| £ | £ | £ |
| COST |
| At 1 January 2024 |
| Additions |
| At 31 December 2024 |
| AMORTISATION |
| At 1 January 2024 |
| Amortisation for year |
| At 31 December 2024 |
| NET BOOK VALUE |
| At 31 December 2024 |
| At 31 December 2023 |
| 10. | TANGIBLE FIXED ASSETS |
| Group |
| Fixtures |
| Long | and | Computer |
| leasehold | fittings | equipment | Totals |
| £ | £ | £ | £ |
| COST |
| At 1 January 2024 | 95,764 | 223,465 | 370,638 | 689,867 |
| Additions | - | 12,360 | 49,000 | 61,360 |
| At 31 December 2024 | 95,764 | 235,825 | 419,638 | 751,227 |
| DEPRECIATION |
| At 1 January 2024 | 55,563 | 110,884 | 345,583 | 512,030 |
| Charge for year | 8,947 | 24,272 | 28,071 | 61,290 |
| At 31 December 2024 | 64,510 | 135,156 | 373,654 | 573,320 |
| NET BOOK VALUE |
| At 31 December 2024 | 31,254 | 100,669 | 45,984 | 177,907 |
| At 31 December 2023 | 40,201 | 112,581 | 25,055 | 177,837 |
| Powtoon Limited (Registered number: 07820729) |
| Notes to the Consolidated Financial Statements - continued |
| for the Year Ended 31 December 2024 |
| 10. | TANGIBLE FIXED ASSETS - continued |
| Company |
| Fixtures |
| and |
| fittings |
| £ |
| COST |
| At 1 January 2024 |
| Additions |
| At 31 December 2024 |
| DEPRECIATION |
| At 1 January 2024 |
| Charge for year |
| At 31 December 2024 |
| NET BOOK VALUE |
| At 31 December 2024 |
| At 31 December 2023 |
| 11. | FIXED ASSET INVESTMENTS |
| Company |
| Shares in |
| group |
| undertakings |
| £ |
| COST |
| At 1 January 2024 |
| and 31 December 2024 |
| NET BOOK VALUE |
| At 31 December 2024 |
| At 31 December 2023 |
| Powtoon Limited (Registered number: 07820729) |
| Notes to the Consolidated Financial Statements - continued |
| for the Year Ended 31 December 2024 |
| 11. | FIXED ASSET INVESTMENTS - continued |
| The group or the company's investments at the Balance Sheet date in the share capital of companies include the following: |
| Subsidiaries |
| Registered office: 30 Haarba'a Street, Tel Aviv 6473926, Israel |
| Nature of business: |
| % |
| Class of shares: | holding |
| 31.12.24 | 31.12.23 |
| £ | £ |
| Aggregate capital and reserves |
| Profit for the year |
| Registered office: 201 Spear Street, STE 1100, San Francisco, CA 94105, USA |
| Nature of business: |
| % |
| Class of shares: | holding |
| 31.12.24 | 31.12.23 |
| £ | £ |
| Aggregate capital and reserves |
| Loss for the year | ( |
) | ( |
) |
| 12. | DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR |
| Group | Company |
| 31.12.24 | 31.12.23 | 31.12.24 | 31.12.23 |
| £ | £ | £ | £ |
| Trade debtors | 780,551 | 432,926 |
| Amounts owed by group undertakings | - | - |
| Other debtors | 474,863 | 661,280 |
| Tax | 729,031 | 658,521 |
| VAT | 8,053 | 46,856 |
| Accrued income | 7,084 | 30,353 |
| Prepayments | 155,485 | 157,721 |
| 2,155,067 | 1,987,657 |
| Powtoon Limited (Registered number: 07820729) |
| Notes to the Consolidated Financial Statements - continued |
| for the Year Ended 31 December 2024 |
| 13. | CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR |
| Group | Company |
| 31.12.24 | 31.12.23 | 31.12.24 | 31.12.23 |
| £ | £ | £ | £ |
| Trade creditors | 183,013 | 234,442 |
| Amounts owed to group undertakings | - | - |
| Tax | 11,829 | 17,734 |
| Social security and other taxes | 117,885 | 130,744 |
| Severance pay fund | 73,992 | 72,471 | - | - |
| VAT | - | - | 21,581 | - |
| Other creditors | 559,205 | 811,604 |
| Accruals and deferred income | 6,805,280 | 7,464,106 |
| 7,751,204 | 8,731,101 |
| 14. | LEASING AGREEMENTS |
| Minimum lease payments fall due as follows: |
| Group |
| Non-cancellable operating leases |
| 31.12.24 | 31.12.23 |
| £ | £ |
| Within one year | 440,774 | 451,221 |
| Between one and five years | 257,118 | 714,433 |
| 697,892 | 1,165,654 |
| 15. | CALLED UP SHARE CAPITAL |
| Allotted, issued and fully paid: |
| Number: | Class: | Nominal | 31.12.24 | 31.12.23 |
| value: | £ | £ |
| Ordinary shares | 0.01 | 824 | 824 |
| Preference shares | 0.01 | 310 | 310 |
| 1,134 | 1,134 |
| Powtoon Limited (Registered number: 07820729) |
| Notes to the Consolidated Financial Statements - continued |
| for the Year Ended 31 December 2024 |
| 16. | RESERVES |
| Group |
| Retained | Share | Revaluation | Other |
| earnings | premium | reserve | reserves | Totals |
| £ | £ | £ | £ | £ |
| At 1 January 2024 | 3,670,862 | 495,149 | (82,202 | ) | 61,626 | 4,145,435 |
| Profit for the year | 1,009,662 | 1,009,662 |
| Movement in year | - | - | 26,454 | 13,961 | 40,415 |
| Paid-in capital | - | 717 | - | - | 717 |
| At 31 December 2024 | 4,680,524 | 495,866 | (55,748 | ) | 75,587 | 5,196,229 |
| Company |
| Retained | Share |
| earnings | premium | Totals |
| £ | £ | £ |
| At 1 January 2024 | 1,813,318 |
| Profit for the year |
| Paid-in capital | - | 717 | 717 |
| At 31 December 2024 | 2,421,287 |
| 17. | PENSION COMMITMENTS |
| 31.12.24 | 31.12.23 |
| £ | £ |
| Contributions to defined contribution scheme | 10,943 | 8,962 |
| Total pension contributions in financial year | 10,943 | 8,962 |
| 18. | RELATED PARTY DISCLOSURES |
| 31.12.2024 | 31.12.2023 |
| £ | £ |
| Payments made to related party: Greenwave Global Ltd | 256,880 | 395,784 |
| The director of Greenwave Global Ltd is a relative of a director of Powtoon Ltd. These transactions consist of remuneration and royalty payments under contractual arrangements. |
| Powtoon Limited (Registered number: 07820729) |
| Notes to the Consolidated Financial Statements - continued |
| for the Year Ended 31 December 2024 |
| 19. | SHARE-BASED PAYMENT TRANSACTIONS |
| The fair value of the share options were measured using the Black Scholes model based on the following assumptions: dividend yield of 0%, expected volatility of 90%, risk free interest rate of 1.54%-4.46% and expected life of 6.25 years. |
| The following table summarises stock option activity for the year ended 31 December 2024: |
Number of Options |
Weighted Avg. exercise price |
| USD |
| Outstanding as at 1 January 2024 | 5,065 | 37.33 |
| Granted during the year | 1,090 | 15.00 |
| Exercised during the year | (55 | ) | 94.91 |
| Cancelled during the year | (1,035 | ) | 64.13 |
| Outstanding as at 31 Dec 2024 | 5,065 | 26.43 |
| Total share based compensation expenses recognised were £13,961 in 2024 (2023: £22,203). |