Caseware UK (AP4) 2024.0.164 2024.0.164 2025-03-312025-03-312025-03-31falsefalse2024-04-0100falsefalse 06802961 2024-04-01 2025-03-31 06802961 2023-04-01 2024-03-31 06802961 2025-03-31 06802961 2024-03-31 06802961 2023-04-01 06802961 1 2024-04-01 2025-03-31 06802961 d:Director1 2024-04-01 2025-03-31 06802961 d:Director2 2024-04-01 2025-03-31 06802961 d:Director10 2024-04-01 2025-03-31 06802961 d:Director11 2024-04-01 2025-03-31 06802961 d:Director12 2024-04-01 2025-03-31 06802961 d:RegisteredOffice 2024-04-01 2025-03-31 06802961 c:Buildings c:ShortLeaseholdAssets 2024-04-01 2025-03-31 06802961 c:PlantMachinery 2024-04-01 2025-03-31 06802961 c:FurnitureFittings 2024-04-01 2025-03-31 06802961 c:OfficeEquipment 2024-04-01 2025-03-31 06802961 c:ComputerEquipment 2024-04-01 2025-03-31 06802961 c:CurrentFinancialInstruments 2025-03-31 06802961 c:CurrentFinancialInstruments 2024-03-31 06802961 c:CurrentFinancialInstruments 6 2025-03-31 06802961 c:CurrentFinancialInstruments 6 2024-03-31 06802961 c:Non-currentFinancialInstruments 2025-03-31 06802961 c:Non-currentFinancialInstruments 2024-03-31 06802961 c:CurrentFinancialInstruments c:WithinOneYear 2025-03-31 06802961 c:CurrentFinancialInstruments c:WithinOneYear 2024-03-31 06802961 c:ShareCapital 2024-04-01 2025-03-31 06802961 c:ShareCapital 2025-03-31 06802961 c:ShareCapital 2023-04-01 2024-03-31 06802961 c:ShareCapital 2024-03-31 06802961 c:ShareCapital 2023-04-01 06802961 c:ForeignCurrencyTranslationReserve 2024-04-01 2025-03-31 06802961 c:RetainedEarningsAccumulatedLosses 2024-04-01 2025-03-31 06802961 c:RetainedEarningsAccumulatedLosses 2025-03-31 06802961 c:RetainedEarningsAccumulatedLosses 2023-04-01 2024-03-31 06802961 c:RetainedEarningsAccumulatedLosses 2024-03-31 06802961 c:RetainedEarningsAccumulatedLosses 2023-04-01 06802961 d:OrdinaryShareClass1 2024-04-01 2025-03-31 06802961 d:OrdinaryShareClass1 2025-03-31 06802961 d:OrdinaryShareClass1 2024-03-31 06802961 d:OrdinaryShareClass2 2024-04-01 2025-03-31 06802961 d:OrdinaryShareClass2 2025-03-31 06802961 d:OrdinaryShareClass2 2024-03-31 06802961 d:FRS102 2024-04-01 2025-03-31 06802961 d:Audited 2024-04-01 2025-03-31 06802961 d:FullAccounts 2024-04-01 2025-03-31 06802961 d:PrivateLimitedCompanyLtd 2024-04-01 2025-03-31 06802961 c:Subsidiary1 2025-03-31 06802961 c:Subsidiary1 2024-04-01 2025-03-31 06802961 c:Subsidiary1 1 2024-04-01 2025-03-31 06802961 c:Subsidiary2 2025-03-31 06802961 c:Subsidiary2 2024-04-01 2025-03-31 06802961 c:Subsidiary2 1 2024-04-01 2025-03-31 06802961 c:Subsidiary3 2025-03-31 06802961 c:Subsidiary3 2024-04-01 2025-03-31 06802961 c:Subsidiary3 1 2024-04-01 2025-03-31 06802961 c:Subsidiary4 2025-03-31 06802961 c:Subsidiary4 2024-04-01 2025-03-31 06802961 c:Subsidiary4 1 2024-04-01 2025-03-31 06802961 c:Subsidiary5 2025-03-31 06802961 c:Subsidiary5 2024-04-01 2025-03-31 06802961 c:Subsidiary5 1 2024-04-01 2025-03-31 06802961 c:Subsidiary6 2025-03-31 06802961 c:Subsidiary6 2024-04-01 2025-03-31 06802961 c:Subsidiary6 1 2024-04-01 2025-03-31 06802961 c:Subsidiary7 2025-03-31 06802961 c:Subsidiary7 2024-04-01 2025-03-31 06802961 c:Subsidiary7 1 2024-04-01 2025-03-31 06802961 d:Consolidated 2025-03-31 06802961 d:ConsolidatedGroupCompanyAccounts 2024-04-01 2025-03-31 06802961 2 2024-04-01 2025-03-31 06802961 4 2024-04-01 2025-03-31 06802961 6 2024-04-01 2025-03-31 06802961 7 2024-04-01 2025-03-31 06802961 f:PoundSterling 2024-04-01 2025-03-31 xbrli:shares iso4217:GBP xbrli:pure

Registered number: 06802961









IMAGINE ENTERPRISES LIMITED









ANNUAL REPORT AND FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 MARCH 2025

 
IMAGINE ENTERPRISES LIMITED
 
 
COMPANY INFORMATION


Directors
R J Deller 
N A Maye 
Ms M C Bromley 
J C Bevan 
Ms L A Rollo 




Registered number
06802961



Registered office
2nd Floor, Nucleus House
2 Lower Mortlake Road

Richmond

TW9 2JA




Independent auditors
White Hart Associates (London) Limited
Chartered Accountants and Statutory Auditors

2nd Floor, Nucleus House

2 Lower Mortlake Road

Richmond

TW9 2JA





 
IMAGINE ENTERPRISES LIMITED
 

CONTENTS



Page
Group Strategic Report
1 - 4
Directors' Report
5 - 8
Independent Auditors' Report
9 - 12
Consolidated Statement of Comprehensive Income
13
Consolidated Statement of Financial Position
14
Company Statement of Financial Position
15
Consolidated Statement of Changes in Equity
16
Company Statement of Changes in Equity
17
Consolidated Statement of Cash Flows
18
Consolidated Analysis of Net Debt
19
Notes to the Financial Statements
20 - 44


 
IMAGINE ENTERPRISES LIMITED
 
 
GROUP STRATEGIC REPORT
FOR THE YEAR ENDED 31 MARCH 2025

Introduction
 
The directors present their strategic report of the Company (Imagine Enterprises Limited) and the Group (Imagine Enterprises Limited and its subsidiaries) for the year ended 31 March 2025.

Business review
 
The Group is required by the Companies Act 2006 to set out in this report, a fair review of the business of the Group and the Company during the financial year ended 31 March 2025, the position of the Group and the Company at the end of the period and a description of the principal risks and uncertainties facing the Group. This review is prepared solely to provide additional information to shareholders to assess the Group's strategies and the potential for those strategies to succeed, and the business review should not be relied upon by any other party or for any other purpose.

The strong entrepreneurial spirit of the Group which carried it through the turbulence of the COVID-19 pandemic continues to enable the Group to grow its profitability. Management have retained strong efficiencies with excellent margins per employee and has excelled at driving return on marketing investment by honing its cruise and holiday offerings and routes to market. The outlook continues to be positive as management constantly look to drive further improvements into product and distribution strategies. New commercial endeavours such a B2B are also lined up to boost Group performance. Consequently, the Directors are satisfied with the Group's performance and are excited about the coming year. 

The key performance indicators used by the directors to monitor the progress of the Group are set out below:-

2025
2024
£
£
Key performance indicators
Turnover - commission and margin

196,367,501

200,934,564

Gross profit

48,885,347

45,876,746

Gross profit as a percentage of turnover

24.89%

22.83%

Operating profit

15,118,098

13,509,214

Operating profit as a percentage of turnover

7.70%

6.72%

Profit on ordinary activities before taxation

16,145,601

14,361,090

Profit before taxation as a percentage of turnover

8.22%

7.15%


Principal risks and uncertainties
 
The following risk factors may affect the Group's operating results and its financial position. The risk factors described below are those which the directors believe are potentially significant but should not be regarded as a complete and comprehensive statement of all potential risk and uncertainties facing the Group. 

The demand for cruises is affected by local economic conditions. During 2024, rising costs have affected the cost of holiday arrangements and resulted in consumers having less discretionary spending available for travel. However, this has been compensated by the high level of demand for cruise holidays during the year. This, combined with consumer unease in relation to the current economic environment, has meant that Group’s management and the directors have continued to review the Group’s financial position, as well as forecasts, and plan mitigation actions in order to neutralise the potential financial impact on trading performance.
 
Page 1

 
IMAGINE ENTERPRISES LIMITED
 

GROUP STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025

Principal risks and uncertainties (continued)

The Group is exposed to various regulators, including the Civil Aviation Authority ("CAA"), which issues an Air Travel Organisers Licence ("ATOL"), which is required in order for the Group to operate. This licence is renewed in September each year and is subject to assessments of fitness and financial criteria, the framework of which is available on the CAA website (www.caa.co.uk).

The Group operates in a highly competitive market featuring innovation in travel products and the methods by which it is marketed, as well as price pressures. The Group seeks to constantly invest in its brand to increase public awareness as well as offer a wide selection of products from a wide range of suppliers at competitive prices to maintain its market position. The Group also monitors competitor activity closely.

The Group is exposed to foreign exchange rate risk when it purchases overseas holiday services in currencies other than British Pounds. Monetary assets and liabilities are translated at the exchange rate prevailing at the statement of financial position date. All exchange gains and losses so arising are taken to the income statement. The Group partially hedges this risk and where not hedged, the Group bears the risk associated with such foreign exchange movements.

The Group has well established and close relationships with customers and suppliers and risk is spread by not placing over-reliance on any one supplier in any particular area. However, if a relationship were lost or damaged with a major supplier this could have a detrimental effect on the business. The management team meets regularly with suppliers to maintain good working relationships and to understand the supplier's financial position.

The Group is heavily reliant on the uninterrupted operation of its IT systems and website. These systems are vulnerable to power loss, fire, computer viruses and other events. Loss of these systems would impair the ability of the Group to carry on its business effectively. The Group has made arrangements to mitigate this risk.

The nature of the business exposes the Group to various commercial risks which may affect the trading performance of the Group. These include:

- acts of terrorism, particularly in key tourist destinations
- epidemics in key tourist destinations which threaten the health of tourists
- wars or other international uncertainty which affects air travel
- natural disasters in key tourist destinations
- weather conditions, both in the UK and key tourist destinations
- changes in customer behaviour and preferences
- increase in government taxes

These factors may affect the Group by causing potential customers to cancel or postpone travel plans, reducing the earnings potential of the Group. The Group seeks to minimise such risks by operating a flexible limited commitment business model with the ability to shift capacity amongst a variety of destinations where necessary. 

Page 2

 
IMAGINE ENTERPRISES LIMITED
 

GROUP STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025

Directors' statement of compliance with duty to promote the success of the Group
 
Section 172 of the Companies Act 2006 sets out the duties of directors when exercising powers and discharging their responsibilities. This report sets out how the directors of the Group have complied with their statutory duties in the reporting period.

The Board
During the reporting period, the Board was comprised of five executive directors, three of which represent the majority shareholder of the Group, dnata.

The Board has long term considerations at its heart. The intention of the Group is to continue to work towards increasing its share of the cruise holiday market in the UK, Australia and South Africa through a constant focus on its employees, its customers and its suppliers creating long term and lasting relationships.

Discharging its statutory duties
The Board recognises that decision making for the long term requires that the interests of various stakeholders be considered including those of employees, customers, suppliers and the wider community in which the Group operates. The Board also recognises, and has regard to, its governance frameworks and high standards of business conduct in managing the affairs of the Group. The Board discharges its duties through:

- Having a clear plan of meetings to address the matters that are important to the Group’s long-term health;

- Considering the Group’s relationships with employees and continuing to promote a positive company culture through regular communication, transparency and healthy recognition of individual and team achievement;

- Providing assurance to customers of the high standards that are instilled in the sales and service teams by taking a proactive client-centric approach;

- Promoting a policy of being fair to all suppliers with timely payments of invoices and regular communication and trading updates;

- Continuously monitoring the Group’s financial health; and

- The governance framework that it puts in place and regularly monitors.

The Board is presented with regular board packs and presentations to support it with the information that it needs to discharge its responsibilities. This information includes data in relation to demand, bookings, customer sentiment, supplier relationships, market developments and trends and other information relating to the long term health of the Group. Employee responses to surveys and communication programmes are also considered by the Board. The Board has direct engagement with employees within different functions of the business to help inform its decision making.
 
Page 3

 
IMAGINE ENTERPRISES LIMITED
 

GROUP STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025


Key board considerations
During the course of their discussions, the Board takes account of relevant stakeholder’s views. It has particular regard to the long term objectives of ensuring there is a strong business capable of protecting the interests of sharesholders. In turn, this long term approach is in the interests of customers, suppliers, employees and the wider community.


This report was approved by the board on 23 July 2025 and signed on its behalf.


R J Deller
Director

Page 4

 
IMAGINE ENTERPRISES LIMITED
 
 
 
DIRECTORS' REPORT
FOR THE YEAR ENDED 31 MARCH 2025

The directors present their report and the financial statements for the year ended 31 March 2025.

Directors' responsibilities statement

The directors are responsible for preparing the Group Strategic Report, the Directors' Report and the consolidated financial statements in accordance with applicable law and regulations.
 
Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with applicable law and United Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice), including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland'. Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the Company and the Group and of the profit or loss of the Group for that period.

 In preparing these financial statements, the directors are required to:


select suitable accounting policies for the Group's financial statements and then apply them consistently;

make judgments and accounting estimates that are reasonable and prudent;

state whether applicable UK Accounting Standards have been followed, subject to any material departures disclosed and explained in the financial statements;

prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Group will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company's transactions and disclose with reasonable accuracy at any time the financial position of the Company and the Group and to enable them to ensure that the financial statements comply with the Companies Act 2006They are also responsible for safeguarding the assets of the Company and the Group and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

The directors are responsible for the maintenance and integrity of the corporate and financial information included on the Group's website. Legislation in the United Kingdom governing the preparation and dissemination of financial statements and other information included in Directors' Reports may differ from legislation in other jurisdictions.

Principal activity

The principal activity of the Group in the year under review was that of travel agents and tour operators specialising in cruising. 

The Company's principal activity in the year was that of acting as a group holding company. It is the Company's subsidiaries which trade and operate as travel agents and tour operators specialising in cruising.

Results and dividends

The profit for the year, after taxation, amounted to £13,523,425 (2024 - £9,927,260).

The directors do not recommend a final dividend for the year ended 31 March 2025.

The total distribution of dividends for the year ended 31 March 2025 was £Nil (2024 - £Nil).

Page 5

 
IMAGINE ENTERPRISES LIMITED
 
 
 
DIRECTORS' REPORT (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025


Directors

The directors who served during the year were:

R J Deller 
N A Maye 
Ms M C Bromley 
J C Bevan 
Ms L A Rollo 

Charitable donations and expenditure

During the period the Group made charitable donations and sponsorships totalling £185,733 (2024 - £223,860). The recipients and amounts of the main donations are as follows:

2025
2024
£
£



Swindon Town FC
23,767
55,517

Prospect Hospice
17,000
24,000

Humanitarian Aid Fund GB
-
-

Julia's House Children's Hospice
10,000
17,611

General sponsorships
134,966
126,732

Research and development activities

The Group's growth requires investment in cutting edge technology and the ability to deliver fast, innovative and effective search results for consumers in a market that has seen significant technological advances in recent years. During the year the Group made significant investment into software development.

Engagement with employees

The Group has a culture of continuous improvement through investment in people at all levels within the Group, looking to encourage and develop all members of staff to realise their full potential. Wherever possible, vacancies are filled from within the Group and adequate opportunities for internal promotion are created. 

The Group is committed to pursuing equality and diversity in all of its employment activities including recruitment, training, career development and promotion and ensuring there is no bias or discrimination in the treatment of employees. 

Employees are consulted regularly about changes which may affect them through regular meetings, which are used to ensure that employees are kept up to date with the business performance of their employer and the financial and economic factors affecting the performance of the Group. 

Page 6

 
IMAGINE ENTERPRISES LIMITED
 
 
 
DIRECTORS' REPORT (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025

Disabled employees

Through its diversity policy, the Group seeks to ensure that every employee, without exception, is treated equally and fairly and that all employees are aware of their responsibilities.

The Group's policies and procedures fully support our disabled colleagues. We take active measures to do so via:
- A robust and reasonable adjustment policy;
- disability-specific resources maintained by HR; and
- processes to ensure that colleagues are fully supported.

The Group is responsive to the needs of its employees. As such, should any employee of the Group become disabled during their time with us, we will actively retrain that employee and make reasonable adjustments to their working environment where possible, in order to keep the employee with the Group. It is the policy of the Group that the recruitment, training, career development and promotion of disabled persons should, as far as possible, be identical to that of other employees.

Branches outside the United Kingdom

Within the Group, the UK subsidiary, Imagine Cruising Limited, maintained branches in both Germany and the Emirate of Dubai, UAE, both of which have been wound down and closed during previous years. Additionally, one of the Group's Australian subsidiaries, Imagine Cruising (Pty) Limited, maintains a branch in New Zealand. 

Greenhouse gas emissions, energy consumption and energy efficiency action

The Group's greenhouse gas emissions and energy consumption for the year are 27,524 kgCO2e and 221,967 kWh.

The Group has historically applied “GHG Reporting Protocol – Corporate Standard” methodology.

The Group is reporting as a large, unquoted Group.

The operational control approach has been used to identify the boundaries, from which the Group has identified three scopes for reporting:

- Scope 1 direct emissions issued from sources directly controlled by the Group, such as stationary combustion equipment for building heating

- Scope 2 indirect emissions from electricity production, or from imported heat or vapor consumed in the buildings and equipment operation, provided by an external party

- Scope 3 other indirect emissions issued from Group activities but controlled by external parties, principally staff mileage claims

The Group is committed to minimising the negative impact that our actions have on the environment.
 

The Group continues to look at ways to minimise travel through continued use of video meeting technology, taking lessons from the pandemic as to how business can be conducted efficiently. The Group also continues to advocate a hybrid working policy and local staff are encouraged to take up cycle-to-work schemes.

Page 7

 
IMAGINE ENTERPRISES LIMITED
 
 
 
DIRECTORS' REPORT (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025

Matters covered in the Group Strategic Report

The directors have disclosed additional performance data for the Group in the strategic report, which is included within this set of financial statements. This includes a review of the performance of the business and the key performance indicators, as well as the main risks faced by the business.

Disclosure of information to auditors

Each of the persons who are directors at the time when this Directors' Report is approved has confirmed that:
 
so far as the director is aware, there is no relevant audit information of which the Company and the Group's auditors are unaware, and

the director has taken all the steps that ought to have been taken as a director in order to be aware of any relevant audit information and to establish that the Company and the Group's auditors are aware of that information.

Future developments and post balance sheet events

During 2025 and into 2026, the Group’s management will continue to pivot based on measurement of product, market and marketing spend performance and will react swiftly to ensure ongoing profitability. Investment in the US business will be kept to a minimum until the return on investment is proven out. Mitigation plans are in place to offset any potential impacts to the market based on economic disruption. 

There have been no significant events affecting the Group since the year end.

Auditors

The auditorsWhite Hart Associates (London) Limitedwill be proposed for reappointment in accordance with section 485 of the Companies Act 2006.

This report was approved by the board on 23 July 2025 and signed on its behalf.
 



................................................
R J Deller
Director

Page 8

 
IMAGINE ENTERPRISES LIMITED
 
 
 
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF IMAGINE ENTERPRISES LIMITED
 

Opinion


We have audited the financial statements of Imagine Enterprises Limited (the 'parent Company') and its subsidiaries (the 'Group') for the year ended 31 March 2025, which comprise the Consolidated Statement of Comprehensive Income, the Consolidated Statement of Financial Position, the Company Statement of Financial Position, the Consolidated Statement of Cash Flows, the Consolidated Statement of Changes in Equity, the Company Statement of Changes in Equity and the related notes, including a summary of significant accounting policiesThe financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).


In our opinion the financial statements:


give a true and fair view of the state of the Group's and of the parent Company's affairs as at 31 March 2025 and of the Group's profit for the year then ended;
have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
have been prepared in accordance with the requirements of the Companies Act 2006.


Basis for opinion


We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the Group in accordance with the ethical requirements that are relevant to our audit of the financial statements in the United Kingdom, including the Financial Reporting Council's Ethical Standard and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.


Conclusions relating to going concern


In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.


Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Group's or the parent Company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.


Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.


Page 9

 
IMAGINE ENTERPRISES LIMITED
 
 
 
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF IMAGINE ENTERPRISES LIMITED (CONTINUED)


Other information


The other information comprises the information included in the Annual Report other than the financial statements and our Auditors' Report thereon. The directors are responsible for the other information contained within the Annual ReportOur opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.


We have nothing to report in this regard.


Opinion on other matters prescribed by the Companies Act 2006
 

In our opinion, based on the work undertaken in the course of the audit:


the information given in the Group Strategic Report and the Directors' Report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
the Group Strategic Report and the Directors' Report have been prepared in accordance with applicable legal requirements.


Matters on which we are required to report by exception
 

In the light of the knowledge and understanding of the Group and the parent Company and its environment obtained in the course of the audit, we have not identified material misstatements in the Group Strategic Report or the Directors' Report.


We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:


adequate accounting records have not been kept by the parent Company, or returns adequate for our audit have not been received from branches not visited by us; or
the parent Company financial statements are not in agreement with the accounting records and returns; or
certain disclosures of directors' remuneration specified by law are not made; or
we have not received all the information and explanations we require for our audit.


Page 10

 
IMAGINE ENTERPRISES LIMITED
 
 
 
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF IMAGINE ENTERPRISES LIMITED (CONTINUED)


Responsibilities of directors
 

As explained more fully in the Directors' Responsibilities Statement set out on page 5, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.


In preparing the financial statements, the directors are responsible for assessing the Group's and the parent Company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the Group or the parent Company or to cease operations, or have no realistic alternative but to do so.


Auditors' responsibilities for the audit of the financial statements
 

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an Auditors' Report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these Group financial statements.


Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

- We exercise professional judgment and maintain professional skepticism throughout the audit;

- We identify and assess the risks of material misstatement of the financial statements, whether due to fraud or error, design and perform audit procedures responsive to those risks, and obtain audit evidence that is sufficient and appropriate to provide a basis for our opinion. The risk of not detecting a material misstatement resulting from fraud is higher than for one resulting from error, as fraud may involve collusion, forgery, intentional omissions, misrepresentations, or the deliberate override of internal control;

- We obtain an understanding of internal control relevant to the audit in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of internal control;

- We evaluate the appropriateness of accounting policies used and the reasonableness of accounting estimates and related disclosures made;

- We assess the risk of management override of controls, including testing journal entries and other adjustments for appropriateness, and evaluating the business rationale of significant transactions outside the normal course of business;

- We review the scope of the Group's compliance with The Package and Linked Travel Arrangements Regulations 2018 (“PTRs”) and sample test relevant documentation to assess this and the effectiveness of its control environment;
 
Page 11

 
IMAGINE ENTERPRISES LIMITED
 
 
 
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF IMAGINE ENTERPRISES LIMITED (CONTINUED)


Auditors' responsibilities for the audit of the financial statements (continued)

- We request and review the minutes of management meetings, and assess any matters identified not already provided for or disclosed that may materially impact the financial statements;

- We review the Group's relationships with related parties, identifying and disclosing transactions during the year and balances at year-end with such parties;


A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our Auditors' Report.


Use of our report
 

This report is made solely to the Company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006Our audit work has been undertaken so that we might state to the Company's members those matters we are required to state to them in an Auditors' Report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Company and the Company's members, as a body, for our audit work, for this report, or for the opinions we have formed.





Ms N A Spoor FCA FCCA (Senior Statutory Auditor)
  
for and on behalf of
White Hart Associates (London) Limited
 
Chartered Accountants and Statutory Auditors
  
2nd Floor, Nucleus House
2 Lower Mortlake Road
Richmond
TW9 2JA

23 July 2025
Page 12

 
IMAGINE ENTERPRISES LIMITED
 
 
CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 MARCH 2025

2025
2024
Note
£
£

  

Turnover
 4 
196,367,501
200,934,564

Cost of sales
  
(147,482,154)
(155,057,818)

Gross profit
  
48,885,347
45,876,746

Administrative expenses
  
(35,095,406)
(34,188,404)

Exceptional administrative expenses
  
(799,013)
(190,990)

Other operating income
 5 
2,127,170
2,011,862

Operating profit
 6 
15,118,098
13,509,214

Interest receivable and similar income
 10 
1,099,003
926,876

Interest payable and similar expenses
 11 
(71,500)
(75,000)

Profit before taxation
  
16,145,601
14,361,090

Tax on profit
 12 
(2,622,176)
(4,433,830)

Profit for the financial year
  
13,523,425
9,927,260

  

Currency translation differences
  
158,326
252,121

Movement in unrealised foreign exchange reserve
  
(170,444)
83,315

Other comprehensive income for the year
  
(12,118)
335,436

Total comprehensive income for the year
  
13,511,307
10,262,696

Profit for the year attributable to:
  

Owners of the parent Company
  
13,523,425
9,927,260

Total comprehensive income for the year attributable to:
  

Owners of the parent Company
  
13,511,307
10,262,696

The notes on pages 20 to 44 form part of these financial statements.

Page 13

 
IMAGINE ENTERPRISES LIMITED
REGISTERED NUMBER: 06802961

CONSOLIDATED STATEMENT OF FINANCIAL POSITION
AS AT 31 MARCH 2025

2025
2024
Note
£
£

Fixed assets
  

Intangible assets
 14 
1,077,134
271,128

Tangible assets
 15 
1,563,635
1,818,708

  
2,640,769
2,089,836

Current assets
  

Debtors: amounts falling due after more than one year
 17 
545,825
776,049

Debtors: amounts falling due within one year
 17 
116,267,662
146,564,693

Cash at bank and in hand
 18 
31,044,587
26,856,577

  
147,858,074
174,197,319

Creditors: amounts falling due within one year
 19 
(149,678,988)
(189,012,714)

Net current liabilities
  
 
 
(1,820,914)
 
 
(14,815,395)

Total assets less current liabilities
  
819,855
(12,725,559)

Provisions for liabilities
  

Other provisions
 21 
(475,810)
(441,703)

  
 
 
(475,810)
 
 
(441,703)

Net assets/(liabilities)
  
344,045
(13,167,262)


Capital and reserves
  

Called up share capital 
 22 
1,100
1,100

Foreign exchange reserve
 23 
(306,484)
(136,040)

Profit and loss account
 23 
649,429
(13,032,322)

  
344,045
(13,167,262)


The financial statements were approved and authorised for issue by the board and were signed on its behalf on 23 July 2025.



R J Deller
Director

The notes on pages 20 to 44 form part of these financial statements.

Page 14

 
IMAGINE ENTERPRISES LIMITED
REGISTERED NUMBER: 06802961

COMPANY STATEMENT OF FINANCIAL POSITION
AS AT 31 MARCH 2025

2025
2024
Note
£
£

Fixed assets
  

Investments
 16 
1,647,813
1,647,037

  
1,647,813
1,647,037

  

Creditors: amounts falling due within one year
 19 
(903,685)
(902,909)

Net current liabilities
  
 
 
(903,685)
 
 
(902,909)

Total assets less current liabilities
  
744,128
744,128

  

  

Net assets
  
744,128
744,128


Capital and reserves
  

Called up share capital 
 22 
1,100
1,100

Profit and loss account brought forward
  
743,028
743,028

Profit for the year

  

-
-

Profit and loss account carried forward
  
743,028
743,028

  
744,128
744,128


The financial statements were approved and authorised for issue by the board and were signed on its behalf on 23 July 2025.


R J Deller
Director

The notes on pages 20 to 44 form part of these financial statements.

Page 15

 
IMAGINE ENTERPRISES LIMITED
 

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 MARCH 2025


Called up share capital
Foreign exchange reserve
Profit and loss account
Total equity

£
£
£
£


At 1 April 2023
1,100
(219,355)
(23,211,703)
(23,429,958)


Comprehensive income for the year

Profit for the year
-
-
9,927,260
9,927,260

Foreign exchange revaluation of reserves
-
-
252,121
252,121

Movement in unrealised foreign exchange reserve
-
83,315
-
83,315
Total comprehensive income for the year
-
83,315
10,179,381
10,262,696



At 1 April 2024
1,100
(136,040)
(13,032,322)
(13,167,262)


Comprehensive income for the year

Profit for the year
-
-
13,523,425
13,523,425

Foreign exchange revaluation of reserves
-
-
158,326
158,326

Movement in unrealised foreign exchange reserve
-
(170,444)
-
(170,444)
Total comprehensive income for the year
-
(170,444)
13,681,751
13,511,307


At 31 March 2025
1,100
(306,484)
649,429
344,045


The notes on pages 20 to 44 form part of these financial statements.

Page 16

 
IMAGINE ENTERPRISES LIMITED
 

COMPANY STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 MARCH 2025


Called up share capital
Profit and loss account
Total equity

£
£
£


At 1 April 2023
1,100
743,028
744,128


Other comprehensive income for the year
-
-
-



At 1 April 2024
1,100
743,028
744,128


Other comprehensive income for the year
-
-
-


At 31 March 2025
1,100
743,028
744,128


The notes on pages 20 to 44 form part of these financial statements.

Page 17

 
IMAGINE ENTERPRISES LIMITED
 

CONSOLIDATED STATEMENT OF CASH FLOWS
FOR THE YEAR ENDED 31 MARCH 2025

2025
2024
£
£

Cash flows from operating activities

Profit for the financial year
13,523,425
9,927,260

Adjustments for:

Amortisation of intangible assets
236,545
82,702

Depreciation of tangible assets
902,378
630,571

Profit on disposal of tangible assets
(200)
-

Interest received
(1,099,003)
(926,876)

Taxation charge
2,622,176
4,433,830

Decrease in debtors
30,486,308
21,458,808

(Decrease) in creditors
(43,183,131)
(29,681,696)

Increase in amounts owed to groups
2,043,171
2,592,368

(Decrease)/increase in provisions
(469,355)
168,821

Corporation tax (paid)
(262,159)
(439,403)

Net cash generated from operating activities

4,800,155
8,246,385


Cash flows from investing activities

Purchase of intangible fixed assets
(1,062,296)
(220,629)

Purchase of tangible fixed assets
(648,852)
(1,528,227)

Interest received
1,099,003
926,876

Net cash from investing activities

(612,145)
(821,980)


Net increase in cash and cash equivalents
4,188,010
7,424,405

Cash and cash equivalents at beginning of year
26,856,577
19,432,172

Cash and cash equivalents at the end of year
31,044,587
26,856,577


Cash and cash equivalents at the end of year comprise:

Cash at bank and in hand
31,044,587
26,856,577


The notes on pages 20 to 44 form part of these financial statements.

Page 18

 
IMAGINE ENTERPRISES LIMITED
 

CONSOLIDATED ANALYSIS OF NET DEBT
FOR THE YEAR ENDED 31 MARCH 2025




At 1 April 2024
Cash flows
At 31 March 2025
£

£

£

Cash at bank and in hand

26,856,577

4,188,010

31,044,587


26,856,577
4,188,010
31,044,587

The notes on pages 20 to 44 form part of these financial statements.

Page 19

 
IMAGINE ENTERPRISES LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

1.


General information

As disclosed in the Directors' Report, the principal activity of the Group in the year under review continued to be that of travel agents and tour operators specialising in cruising. 

The Company's principal activity in the year was that of acting as a group holding company. It is the Company's subsidiaries which trade and operate as travel agents and tour operators specialising in cruising.

The Company is a private company limited by shares and is incorporated in England. The address of the company's principal place of business, being different to the registered office stated on the Company Information page, is:

Portland House
Interface Business Park
Bincknoll Lane
Royal Wootton Bassett
SN4 8SY

2.Accounting policies

 
2.1

Basis of preparation of financial statements

The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with Financial Reporting Standard 102, the Financial Reporting Standard applicable in the UK and the Republic of Ireland and the Companies Act 2006.

The preparation of financial statements in compliance with FRS 102 requires the use of certain critical accounting estimates. It also requires Group management to exercise judgment in applying the Group's accounting policies (see note 3).

The Company has taken advantage of the exemption allowed under section 408 of the Companies Act 2006 and has not presented its own Statement of Comprehensive Income in these financial statements.

The following principal accounting policies have been applied:

 
2.2

Basis of consolidation

The consolidated financial statements present the results of the Company and its own subsidiaries ("the Group") as if they form a single entity. Intercompany transactions and balances between group companies are therefore eliminated in full.

The consolidated financial statements incorporate the results of business combinations using the purchase method. In the Statement of Financial Position, the acquiree's identifiable assets, liabilities and contingent liabilities are initially recognised at their fair values at the acquisition date. The results of acquired operations are included in the Consolidated Statement of Comprehensive Income from the date on which control is obtained. They are deconsolidated from the date control ceases.

In accordance with the transitional exemption available in FRS 102, the Group has chosen not to retrospectively apply the standard to business combinations that occurred before the date of transition to FRS 102, being 01 January 2015.

Page 20

 
IMAGINE ENTERPRISES LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

2.Accounting policies (continued)

 
2.3

Going concern

Group management and the directors continue to constantly review the Group’s financial position as well as forecasts, and plan mitigation actions in order to neutralise the potential financial impact from any significant downturn in trading. This work has also enabled them to assess and plan for the potential impact of any additional capital requirements that might be required by its regulators.

Based on the above and the sensitised forecasts and budgets, Group management have a reasonable expectation that the Group has adequate resources to continue in operational existence for the foreseeable future, being at least the following 12 months from the signing of these financial statements. This is supported by the strong performance seen so far at the start of 2025. The Group has been well placed to meet and service the additional volume.

The Group is part of a much larger group, with the 81% shareholder being dnata, which is one of the world’s largest air services providers and is owned by The Investment Corporation of Dubai, a Government of Dubai entity. The Group therefore benefits from the financial support of its shareholders. The directors have considered profitability, cash flows and the financial support in detail for a period of over 12 months from the date of these financial statements and believe that it is still appropriate to apply the going concern basis for the foreseeable future.

 
2.4

Turnover

Turnover, excluding value added tax, represents the value of transactions, being cruise, flights and ancillary products in which the Group is, for these purposes, regarded as being the principal. Turnover also includes the commission receivable by the Group on transactions in which it is regarded as acting as an agent.

Turnover is recognised on a departure date basis. A small portion of turnover, relating to agency bookings, is recognised on a booking date basis, due to the risks and rewards inherent in the booking remaining with the tour operator.

Trade debtors still represent gross amounts receivable and trade creditors still represent gross amounts payable in respect of travel and holiday arrangements.

 
2.5

Intangible assets

Intangible assets are initially recognised at cost. After recognition, under the cost model, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

All intangible assets are considered to have a finite useful life. If a reliable estimate of the useful life cannot be made, the useful life shall not exceed ten years.

 
2.6

Tangible fixed assets

Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

Page 21

 
IMAGINE ENTERPRISES LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

2.Accounting policies (continued)


2.6
Tangible fixed assets (continued)

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, using the straight-line method.

Depreciation is provided on the following basis:

Short-term leasehold
-
10% straight line
Plant and machinery:
-
- Furniture
-
14% straight line
- Office equipment
-
20% straight line
- Computer equipment and software
-
33% straight line

The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.

 
2.7

Valuation of investments

Investments in subsidiaries are measured at cost less accumulated impairment.

 
2.8

Debtors

Short-term debtors are measured at transaction price, less any impairment. Loans receivable are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method, less any impairment.

 
2.9

Cash and cash equivalents

Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours. Cash equivalents are highly liquid investments that mature in no more than three months from the date of acquisition and that are readily convertible to known amounts of cash with insignificant risk of change in value.

In the Consolidated Statement of Cash Flows, cash and cash equivalents are shown net of bank overdrafts that are repayable on demand and form an integral part of the Group's cash management.

Page 22

 
IMAGINE ENTERPRISES LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

2.Accounting policies (continued)

 
2.10

Financial instruments

The Group has elected to apply the provisions of Section 11 “Basic Financial Instruments” of FRS 102 to all of its financial instruments.

The Group has elected to apply the recognition and measurement provisions of IFRS 9 Financial Instruments (as adopted by the UK Endorsement Board) with the disclosure requirements of Sections 11 and 12 and the other presentation requirements of FRS 102.

Financial instruments are recognised in the Group's Statement of Financial Position when the Group becomes party to the contractual provisions of the instrument.

Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Basic financial assets

Basic financial assets, which include trade and other receivables, cash and bank balances, are initially measured at their transaction price including transaction costs and are subsequently carried at their amortised cost using the effective interest method, less any provision for impairment, unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest.

Discounting is omitted where the effect of discounting is immaterial. The Group's cash and cash equivalents, trade and most other receivables due with the operating cycle fall into this category of financial instruments.

Other financial assets

Other financial assets, which includes investments in equity instruments which are not classified as subsidiaries, associates or joint ventures, are initially measured at fair value, which is normally the recognised transaction price. Such assets are subsequently measured at fair value with the changes in fair value being recognised in the profit or loss. Where other financial assets are not publicly traded, hence their fair value cannot be measured reliably, they are measured at cost less impairment.

Impairment of financial assets

Financial assets are assessed for indicators of impairment at each reporting date. 

Financial assets are impaired when events, subsequent to their initial recognition, indicate the estimated future cash flows derived from the financial asset(s) have been adversely impacted. The impairment loss will be the difference between the current carrying amount and the present value of the future cash flows at the asset(s) original effective interest rate.

If there is a favourable change in relation to the events surrounding the impairment loss then the impairment can be reviewed for possible reversal. The reversal will not cause the current carrying amount to exceed the original carrying amount had the impairment not been recognised. The impairment reversal is recognised in the profit or loss.
 
Page 23

 
IMAGINE ENTERPRISES LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

2.Accounting policies (continued)


2.10
Financial instruments (continued)


Financial liabilities

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the Group after the deduction of all its liabilities.

Basic financial liabilities, which include trade and other payables, bank loans, other loans and loans due to fellow group companies are initially measured at their transaction price after transaction costs. When this constitutes a financing transaction, whereby the debt instrument is measured at the present value of the future receipts discounted at a market rate of interest. Discounting is omitted where the effect of discounting is immaterial.

Debt instruments are subsequently carried at their amortised cost using the effective interest rate method.

Trade payables are obligations to pay for goods and services that have been acquired in the ordinary course of business from suppliers. Trade payables are classified as current liabilities if the payment is due within one year. If not, they represent non-current liabilities. Trade payables are initially recognised at their transaction price and subsequently are measured at amortised cost using the effective interest method. Discounting is omitted where the effect of discounting is immaterial.

Other financial instruments

Derivatives, including forward foreign exchange contracts, are not basic financial instruments. Derivatives are initially recognised at fair value on the date a derivative contract is entered into and are subsequently re-measured at their fair value.

The resulting gain or loss on derivative forward foreign currency contracts is recognised immediately in the Income Statement, to match the related gain or loss on trade creditors payable in foreign currencies. These contracts are entered into to minimise the Group's exposure to foreign exchange risk between the prices agreed when a customer booking is made and when the supplier is paid.

The Group does not currently apply hedge accounting for foreign exchange derivatives. The total gain or loss on trading derivatives is classified as a current asset or liability respectively. At 31 March 2025 the Group had contracted to buy £12,064,552 (2024 - £11,079,270) of foreign currencies in future months.

 
2.11

Creditors

Short-term creditors are measured at the transaction price. Other financial liabilities, including bank loans, are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method.

Page 24

 
IMAGINE ENTERPRISES LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

2.Accounting policies (continued)

 
2.12

Foreign currency translation

Functional and presentation currency

The Group's functional and presentational currency is GBP.

Transactions and balances

Foreign currency transactions are translated into the functional currency using the spot exchange rates at the dates of the transactions.

At each period end foreign currency monetary items are translated using the closing rate. Non-monetary items measured at historical cost are translated using the exchange rate at the date of the transaction and non-monetary items measured at fair value are measured using the exchange rate when fair value was determined.

Foreign exchange gains and losses resulting from the settlement of transactions and from the translation at period-end exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in profit or loss except when deferred in other comprehensive income as qualifying cash flow hedges.

Foreign exchange gains and losses that relate to borrowings and cash and cash equivalents are presented in the Consolidated Statement of Comprehensive Income within 'finance income or costs'. All other foreign exchange gains and losses are presented in profit or loss within 'other operating income'.

On consolidation, the results of overseas operations are translated into Sterling at rates approximating to those ruling when the transactions took place. All assets and liabilities of overseas operations are translated at the rate ruling at the reporting date. Exchange differences arising on translating the opening net assets at opening rate and the results of overseas operations at actual rate are recognised in other comprehensive income.

 
2.13

Finance costs

Finance costs are charged to profit or loss over the term of the debt using the effective interest method so that the amount charged is at a constant rate on the carrying amount. Issue costs are initially recognised as a reduction in the proceeds of the associated capital instrument.

 
2.14

Operating leases: the Group as lessee

Rentals paid under operating leases are charged to profit or loss on a straight-line basis over the lease term.

Page 25

 
IMAGINE ENTERPRISES LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

2.Accounting policies (continued)

 
2.15

Pensions

Defined contribution pension plan

The Group operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the Group pays fixed contributions into a separate entity. Once the contributions have been paid the Group has no further payment obligations.

The contributions are recognised as an expense in profit or loss when they fall due. Amounts not paid are shown in accruals as a liability in the Statement of Financial Position. The assets of the plan are held separately from the Group in independently administered funds.

 
2.16

Holiday pay accrual

A liability is recognised to the extent of any unused holiday pay entitlement which is accrued at the reporting date and carried forward to future periods. This is measured at the undiscounted salary cost of the future holiday entitlement so accrued at the reporting date.

 
2.17

Interest income

Interest income is recognised in profit or loss using the effective interest method.

 
2.18

Provisions for liabilities

Provisions are made where an event has taken place that gives the Group a legal or constructive obligation that probably requires settlement by a transfer of economic benefit, and a reliable estimate can be made of the amount of the obligation.

Provisions are charged as an expense to profit or loss in the year that the Group becomes aware of the obligation, and are measured at the best estimate at the reporting date of the expenditure required to settle the obligation, taking into account relevant risks and uncertainties.
 
When payments are eventually made, they are charged to the provision carried in the Statement of Financial Position.

Page 26

 
IMAGINE ENTERPRISES LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

2.Accounting policies (continued)

 
2.19

Current and deferred taxation

The tax expense for the year comprises current and deferred tax. Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the Company and the Group operate and generate income.

Deferred tax balances are recognised in respect of all timing differences that have originated but not reversed by the reporting date, except that:
The recognition of deferred tax assets is limited to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits;
Any deferred tax balances are reversed if and when all conditions for retaining associated tax allowances have been met; and
Where they relate to timing differences in respect of interests in subsidiaries, associates, branches and joint ventures and the Group can control the reversal of the timing differences and such reversal is not considered probable in the foreseeable future.

Deferred tax balances are not recognised in respect of permanent differences except in respect of business combinations, when deferred tax is recognised on the differences between the fair values of assets acquired and the future tax deductions available for them and the differences between the fair values of liabilities acquired and the amount that will be assessed for tax. Deferred tax is determined using tax rates and laws that have been enacted or substantively enacted by the reporting date.

 
2.20

Exceptional items

Exceptional items are transactions that fall within the ordinary activities of the Group but are presented separately due to their size or incidence.

 
2.21

Research and development

In the research phase of an internal project it is not possible to demonstrate that the project will generate future economic benefits and hence all expenditure on research shall be recognised as an expense when it is incurred. Intangible assets are recognised from the development phase of a project if and only if certain specific criteria are met in order to demonstrate the asset will generate probable future economic benefits and that its cost can be reliably measured. The capitalised development costs are subsequently amortised on a straight-line basis over their useful economic lives, which range from 3 to 6 years.

If it is not possible to distinguish between the research phase and the development phase of an internal project, the expenditure is treated as if it were all incurred in the research phase only.

Page 27

 
IMAGINE ENTERPRISES LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

3.


Judgments in applying accounting policies and key sources of estimation uncertainty

Estimates and judgments are continually evaluated and are based on historical experience and other factors, including expectations of future events that are believed to be reasonable under the circumstances.

a) Critical judgments in applying the Group's accounting policies

The directors believe that there are no critical judgments involved in applying the Group's accounting policies that warrant disclosure.

b) Key accounting estimates and assumptions

The directors believe that there are no key accounting estimates and assumptions involved in applying the Group's accounting policies that warrant disclosure.


4.


Turnover

An analysis of turnover by class of business is as follows:


2025
2024
£
£

Cruise sales as principal
193,614,791
197,472,306

Cruise sales commission as agent
2,752,710
3,462,258

196,367,501
200,934,564


Analysis of turnover by source market:

2025
2024
£
£

United Kingdom
134,245,888
132,681,522

South Africa
1,585,059
3,408,653

Australia
60,536,554
64,844,389

196,367,501
200,934,564


Page 28

 
IMAGINE ENTERPRISES LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

5.


Other operating income

2025
2024
£
£

Foreign exchange gains
2,127,170
2,011,862



6.


Operating profit

The operating profit is stated after charging:

2025
2024
£
£

Other operating lease rentals
605,313
544,232


7.


Auditors' remuneration

During the year, the Group obtained the following services from the Company's auditors and their associates:


2025
2024
£
£

Fees payable to the Company's auditors and their associates for the audit of the consolidated and parent Company's financial statements
203,274
141,552

Fees payable to the Company's auditors and their associates in respect of:

Audit-related assurance services
56,275
55,105

Travel regulatory services
22,092
8,275

Component auditors
110,079
77,202

All other services
14,828
970

Page 29

 
IMAGINE ENTERPRISES LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

8.


Employees

Staff costs, including directors' remuneration, were as follows:


Group
Group
Company
Company
2025
2024
2025
2024
£
£
£
£


Wages and salaries
13,719,449
13,792,721
-
-

Social security costs
1,403,165
1,293,578
-
-

Cost of defined contribution scheme
533,233
483,337
-
-

15,655,847
15,569,636
-
-


The average monthly number of Group employees, including the directors, during the year was as follows:


        2025
        2024
            No.
            No.







Administration
85
66



Marketing
24
25



Sales
197
220

306
311

The Company has no employees other than the directors, who did not receive any remuneration (2024 - £NIL)
Page 30

 
IMAGINE ENTERPRISES LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

9.


Directors' remuneration

2025
2024
£
£

Directors' emoluments
290,523
312,760

Group contributions to defined contribution pension schemes
1,321
1,326

291,844
314,086


During the year retirement benefits were accruing to 1 director (2024 - 1) in respect of defined contribution pension schemes.

The highest paid director received remuneration of £195,981 (2024 - £197,491).

The value of the Group's contributions paid to a defined contribution pension scheme in respect of the highest paid director amounted to £NIL (2024 - £NIL).

Included within Directors' emoluments above are non-cash benefits relating to company-provided cars, professional fees and private medical care paid for on behalf of the directors.


10.


Interest receivable

2025
2024
£
£


Other interest receivable
1,099,003
926,876


11.


Interest payable and similar expenses

2025
2024
£
£


Bank interest payable
71,500
75,000

Page 31

 
IMAGINE ENTERPRISES LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

12.


Taxation


2025
2024
£
£

Corporation tax


Current tax on profits for the year
2,526,119
2,703,771

Adjustments in respect of previous periods
(310,118)
(7,743)

2,216,001
2,696,028

Foreign tax


Foreign tax on income for the year
414,375
1,456,053

Total current tax
2,630,376
4,152,081

Deferred tax


Origination and reversal of timing differences
(8,200)
281,749

Total deferred tax
(8,200)
281,749


Taxation on profit on ordinary activities
2,622,176
4,433,830

Factors affecting tax charge for the year

The tax assessed for the year is lower than (2024 - higher than) the standard rate of corporation tax in the UK of 25% (2024 - 25%). The differences are explained below:

2025
2024
£
£


Profit on ordinary activities before tax
16,145,601
14,361,090


Profit on ordinary activities multiplied by standard rate of corporation tax in the UK of 25% (2024 - 25%)
4,036,400
3,590,273

Effects of:


Expenses not deductible for tax purposes, other than goodwill amortisation and impairment
10,628
64,168

Capital allowances for year in excess of depreciation
35,193
57,389

Utilisation of tax losses
(176,040)
-

Adjustments to tax charge in respect of prior periods
(310,118)
(7,743)

Movement in deferred tax
(8,200)
281,749

Losses/(profits) taxed in foreign jurisdictions
(965,687)
447,994

Total tax charge for the year
2,622,176
4,433,830

Page 32

 
IMAGINE ENTERPRISES LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
 
12.Taxation (continued)


Factors that may affect future tax charges

There were no factors that may affect future tax charges.


13.


Exceptional items

2025
2024
£
£


Discontinued operations and redundancy costs
436,593
24,141

Professional advisory fees
40,885
166,849

Subsidiary set-up costs
48,672
-

Booking system development
51,000
-

Head office recharges
221,863
-

799,013
190,990

Exceptional costs above include costs relating to departmental restructuring, with some operations being discontinued and redundancies paid as a result.

Additionally, exceptional costs above include professional advisory services paid for as part of a project undertaken by the Group during the year.

Exceptional costs above also include set-up costs in relation to a new Group subsidiary, Imagine Cruising Inc, which has been incorporated in the United States of America.

Additionally, exceptional costs above include consultancy costs incurred as part of a project to develop the Group's booking system.

Exceptional costs above also include costs recharged to the Group from its intermediate parent, dnata.

Page 33

 
IMAGINE ENTERPRISES LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

14.


Intangible assets

Group and Company





Development expenditure
Domain names
Goodwill
Negative goodwill
Total

£
£
£
£
£



Cost


At 1 April 2024
365,709
80,645
2,873,261
(506,349)
2,813,266


Additions
1,062,296
-
-
-
1,062,296


Disposals
(58,597)
-
-
-
(58,597)


Foreign exchange movement
(23,229)
-
-
-
(23,229)



At 31 March 2025

1,346,179
80,645
2,873,261
(506,349)
3,793,736



Amortisation


At 1 April 2024
131,543
43,683
2,873,261
(506,349)
2,542,138


Charge for the year on owned assets
228,481
8,064
-
-
236,545


On disposals
(58,597)
-
-
-
(58,597)


Foreign exchange movement
(3,484)
-
-
-
(3,484)



At 31 March 2025

297,943
51,747
2,873,261
(506,349)
2,716,602



Net book value



At 31 March 2025
1,048,236
28,898
-
-
1,077,134



At 31 March 2024
234,166
36,962
-
-
271,128

The negative goodwill brought forward of £506,349 relates to the acquisition of Imagine Cruising Limited in January 2013 and November 2014. Negative goodwill has been written off in equal annual instalments in line with the Group's goodwill policy of five years.

Development costs are being amortised in equal annual instalments over their estimated economic life of five years. Domain names are being amortised in equal annual instalments over their estimated economic life of ten years. 

Positive goodwill of £2,873,261 relates to the acquisition of Imagine Cruising (WA) Pty Limited (Formerly Holiday Planet (Pty) Limited) on 1 December 2017. Goodwill has been written off in equal annual instalments in line with the Group's goodwill policy of five years. 



Page 34

 
IMAGINE ENTERPRISES LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

15.


Tangible fixed assets

Group






Short-term leasehold property
Plant and machinery
Motor vehicles
Total

£
£
£
£



Cost or valuation


At 1 April 2024
658,275
2,639,174
7,700
3,305,149


Additions
7,606
641,246
-
648,852


Exchange adjustments
-
(12,716)
(493)
(13,209)



At 31 March 2025

665,881
3,267,704
7,207
3,940,792



Depreciation


At 1 April 2024
285,835
1,192,906
7,700
1,486,441


Charge for the year on owned assets
66,282
836,096
-
902,378


Exchange adjustments
-
(11,169)
(493)
(11,662)



At 31 March 2025

352,117
2,017,833
7,207
2,377,157



Net book value



At 31 March 2025
313,764
1,249,871
-
1,563,635



At 31 March 2024
372,440
1,446,268
-
1,818,708

Page 35

 
IMAGINE ENTERPRISES LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

16.


Fixed asset investments

Company





Investments in subsidiary companies

£



Cost or valuation


At 1 April 2024
1,647,037


Additions
776



At 31 March 2025
1,647,813





Subsidiary undertakings


The following were subsidiary undertakings of the Company:

Name

Registered office

Principal activity

Class of shares

Holding

Imagine Cruising Limited
2nd Floor, Nucleus House, 2 Lower Mortlake Road, Richmond, TW9 2JA
Travel Agent
Ordinary
100%
Imagine Cruising Proprietary Limited
Oxford House, 17 Park Lane, Grand Central Precinct, Century City, 7441, South Africa
Travel Agent
Ordinary
100%
Imagine Transport Limited
2nd Floor, Nucleus House, 2 Lower Mortlake Road, Richmond, TW9 2JA
Transport Provider
Ordinary
100%
Imagine Cruising (Pty) Limited
321 Link Road, Mascot, NSW 2020, Australia
Travel Agent
Ordinary
100%
Imagine Cruising (WA) Pty Limited
Level 9, 14-16 Victoria Avenue, Perth, WA 6000, Australia
Travel Agent
Ordinary
100%
Imagine Holidays Limited
2nd Floor, Nucleus House, 2 Lower Mortlake Road, Richmond, TW9 2JA
Dormant
Ordinary
100%
Imagine Cruising Inc
13495 Veterans Way, Orlando, Florida 32827, United States of America
Travel Agent
Ordinary
100%

Page 36

 
IMAGINE ENTERPRISES LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
Subsidiary undertakings (continued)

The aggregate of the share capital and reserves as at 31 March 2025 and the profit or loss for the year ended on that date for the subsidiary undertakings were as follows:

Name
Aggregate of share capital and reserves
Profit/(Loss)
£
£

Imagine Cruising Limited
759,055
9,501,320

Imagine Cruising Proprietary Limited
(566,769)
303,971

Imagine Transport Limited
2,000
-

Imagine Cruising (Pty) Limited
1,123,497
3,408,666

Imagine Cruising (WA) Pty Limited
(76,183)
393,108

Imagine Holidays Limited
1
-

Imagine Cruising Inc
776
-

On 25 September 2024, Imagine Cruising Inc was incorporated in the United States of America and acquired by the Group. 

All of the above listed subsidiary undertakings have been included within these consolidated financial statements. 

Page 37

 
IMAGINE ENTERPRISES LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

17.


Debtors

Group
Group
Company
Company
2025
2024
2025
2024
£
£
£
£

Due after more than one year

Other debtors
545,825
776,049
-
-


Group
Group
Company
Company
2025
2024
2025
2024
£
£
£
£

Due within one year

Trade debtors
64,448,224
75,978,135
-
-

Other debtors
5,472,472
5,115,238
-
-

Prepayments and accrued income
42,645,694
61,729,101
-
-

Deferred taxation
3,701,272
3,742,219
-
-

116,267,662
146,564,693
-
-


Included within Prepayments and accrued income above are payments made to suppliers relating to bookings departing after the year end, where the Group is acting as principal. The total of these prepaid costs at 31 March 2025 was £42,241,143 (2024 - £60,979,372).


18.


Cash and cash equivalents

Group
Group
Company
Company
2025
2024
2025
2024
£
£
£
£

Cash at bank and in hand
31,044,587
26,856,577
-
-


Page 38

 
IMAGINE ENTERPRISES LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

19.


Creditors: Amounts falling due within one year

Group
Group
Company
Company
2025
2024
2025
2024
£
£
£
£

Trade creditors
73,678,261
111,822,165
-
-

Amounts owed to group undertakings
4,746,942
2,703,771
903,685
902,909

Corporation tax
316,545
291,828
-
-

Other taxation and social security
2,875,675
1,364,311
-
-

Other creditors
136,604
946,608
-
-

Accruals and deferred income
67,421,996
71,380,244
-
-

Financial instruments
502,965
503,787
-
-

149,678,988
189,012,714
903,685
902,909


Included within Accruals and deferred income above are receipts from customers relating to bookings departing after the year end, less amounts already recognised during the year in line with the Group's turnover policies, where the Group is acting as principal. The total of these receipts taken in advance at 31 March 2025 was £64,127,281 (2024 - £67,663,209).


20.


Deferred taxation


Group



2025


£






At beginning of year
3,742,219


Charged to profit or loss
8,200


Movement on revaluation of foreign subsidiaries
(49,147)



At end of year
3,701,272

Page 39

 
IMAGINE ENTERPRISES LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
 
20.Deferred taxation (continued)

Company


2025






At end of year
-

The deferred tax asset is made up as follows:

Group
Group
2025
2024
£
£

Accelerated capital allowances
(205,563)
51,469

Tax losses carried forward
3,906,835
3,690,750

3,701,272
3,742,219

Deferred tax assets relating to accelerated capital allowances will be reversed as the Group claims capital allowances on the tax value of its tangible fixed assets, being on a reducing balance basis at 18%. Deferred tax assets relating to tax losses carried forward will be reversed in their entirety in following periods against taxable profits.


21.


Provisions


Group



Annual Leave
Bad Debts
Total

£
£
£





At 1 April 2024
267,166
174,537
441,703


Charged to profit or loss
61,707
(4,654)
57,053


Charged to other comprehensive income
(20,404)
(2,542)
(22,946)



At 31 March 2025
308,469
167,341
475,810

The final costs of unutilised staff annual leave are inherently uncertain in their timing due to the fact that they are dependant upon when staff choose to take holiday and how long they do so for, hence the Group makes a provision for unutilised staff annual leave at year-end. 

The Group has provided for the loss of margin as a result of potential bad debts based on expected future cancellations.

Page 40

 
IMAGINE ENTERPRISES LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

22.


Share capital

2025
2024
£
£
Allotted, called up and fully paid



895 (2024 - 895) A Ordinary shares of £1.00 each
895
895
205 (2024 - 205) B Ordinary shares of £1.00 each
205
205

1,100

1,100

The A and B Ordinary shares of £1 each carry full voting rights, full dividend rights and full rights to participation in any capital distribution on winding up.



23.


Reserves

Foreign exchange reserve

The foreign exchange reserve represents differences arising upon the revaluation of foreign subsidiaries stated in local currencies. The income, expenditure, assets and liabilities of the subsidiaries are revalued to match the presentation currency of the Group for reporting purposes, to show the entirety of the Group's results in Pounds Sterling (GBP). See accounting policy 2.12 for details of how the individual balances within the foreign subsidiaries are translated.

Profit and loss account

The profit and loss account represents all current and prior period retained profits and losses, less any dividends paid to the Group's shareholders.

Page 41

 
IMAGINE ENTERPRISES LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

24.


Contingent liabilities

The Group is a member of the Association of British Travel Agents (ABTA). The Group provides ABTA with a travel bond which at 31 March 2025 amounted to £3,250,678 (2024 - £2,823,482).


25.


Pension commitments

The Group operates a defined contributions pension scheme. The assets of the scheme are held separately from those of the Group  in an independently administered fund. The pension cost charge represents contributions payable by the Group  to the fund and amounted to £533,233 (2024 - £483,337). Contributions totalling £Nil (2024 - £34,467) were payable to the fund at the reporting date and are included in creditors.


26.


Commitments under operating leases

At 31 March 2025 the Group and the Company had future minimum lease payments due under non-cancellable operating leases for each of the following periods:


Group
Group
2025
2024
£
£

Not later than 1 year
316,857
579,206

Later than 1 year and not later than 5 years
461,752
803,878

778,609
1,383,084
Page 42

 
IMAGINE ENTERPRISES LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

27.


Related party transactions

The Company has taken advantage of exemption, under the terms of Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland', not to disclose related party transactions with wholly owned subsidiaries within the Imagine Enterprises Group. This is because the Group prepares consolidated financial statements in which these transactions are eliminated in full.


2025
2024
£
£

dnata
A company which owns 81% of the equity interests in the Company and is based in the Emirate of Dubai, UAE.
Recharge of costs paid on behalf of the related party
-
-
Supplier costs paid by the related party on behalf of the Group
217,699
-
Amount due from/(to) the related party
9,430
-
Destination Asia Limited
A company owned by dnata, the 81% owner of the Group.
Purchases of holiday accommodation and services from the related party
1,284,082
976,572
Amount due from/(to) the related party
(2,128,988)
(1,777,660)
Gold Medal Travel Group Limited
A company owned by dnata, the 81% owner of the Group.
Purchases of holiday accommodation and services from the related party
24,193,236
34,889,324
Amount due from/(to) the related party
(11,463,248)
(15,019,157)
Travel 2 Limited
A company owned by dnata, the 81% owner of the Group.
Purchases of holiday accommodation and services from the related party
646,369
8,675,765
Amount due from/(to) the related party
(10,944)
(642,884)
Yalago Limited
A division of dnata, the 81% owner of the Group.
Purchases of holiday accommodation and services from the related party
3,160,931
3,996,488
Amount due from/(to) the related party
(2,280,791)
(3,055,415)
Gulf Ventures Limited
A division of dnata, the 81% owner of the Group.
Purchases of holiday accommodation and services from the related party
137
24,101
Amount due from/(to) the related party
(148)
(15,686)
Arabian Adventures Limited
A division of dnata, the 81% owner of the Group.
Purchases of holiday accommodation and services from the related party
21,340
-
Amount due from/(to) the related party
(41,424)
(60,881)

Page 43

 
IMAGINE ENTERPRISES LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

28.


Post balance sheet events

There have been no significant events affecting the Group since the year end.


29.


Controlling party

dnata, a company incorporated and domiciled in the Emirate of Dubai, UAE whose registered office address is situated at dnata Travel Centre, Sheikh Zayed Road, PO Box 1515, Dubai, UAE, owned 81% of the issued share capital of Imagine Enterprises Limited at year-end. Copies of the financial statements of dnata can be obtained from The Emirates Group website at www.theemiratesgroup.com/annualreport.


30.


Foreign currency translation

During the period, the Group recognised the following foreign exchange differences within the Consolidated Income Statement, included within other income:


2025
2024
£
£



Arising from operating activities
2,126,348
1,867,512

Fair value movements in derivatives
822
144,350

Total foreign exchange gains/(losses)
2,127,170
2,011,862

During the period, the Group also recognised the following foreign exchange differences in the Consolidated Statement of Other Comprehensive Income:

2025
2024
£
£



Movement in foreign exchange reserve on translation of foreign subsidiaries
(170,444)
83,315

Revaluation of foreign subsidiary reserves on translation to Sterling
158,326
252,121

(12,118)
335,436

 
Page 44