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Registered number: 13231913
Autoalex Limited
Unaudited Financial Statements
For The Year Ended 28 February 2025
Contents
Page
Balance Sheet 1—2
Notes to the Financial Statements 3—5
Page 1
Balance Sheet
Registered number: 13231913
2025 2024
Notes £ £ £ £
FIXED ASSETS
Tangible Assets 4 112,494 195,992
112,494 195,992
CURRENT ASSETS
Stocks 5 92,737 -
Debtors 6 182,761 117,034
Cash at bank and in hand 242,398 146,281
517,896 263,315
Creditors: Amounts falling due within one year 7 (98,083 ) (97,347 )
NET CURRENT ASSETS (LIABILITIES) 419,813 165,968
TOTAL ASSETS LESS CURRENT LIABILITIES 532,307 361,960
PROVISIONS FOR LIABILITIES
Deferred Taxation - (877 )
NET ASSETS 532,307 361,083
CAPITAL AND RESERVES
Called up share capital 8 100 100
Profit and Loss Account 532,207 360,983
SHAREHOLDERS' FUNDS 532,307 361,083
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For the year ending 28 February 2025 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.
The member has not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.
The director acknowledges his responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.
These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.
The company has taken advantage of section 444(1) of the Companies Act 2006 and opted not to deliver to the registrar a copy of the company's Profit and Loss Account.
On behalf of the board
Mr Alexander Kersten
Director
28/11/2025
The notes on pages 3 to 5 form part of these financial statements.
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Notes to the Financial Statements
1. General Information
Autoalex Limited is a private company limited by shares, and is incorporated in England & Wales (registered number 13231913 .) Its registered office is located at No.5 The Heights, Brooklands, Weybridge, Surrey, KT13 0NY and its principal place of business is Units 1 & 2, Flecs, Lines Road, Hurst, Reading, RG10 0RT.
The principal activity of the company continued to be that of automotive digital content creation.
2. Accounting Policies
2.1. Basis of Preparation of Financial Statements
The financial statements have been prepared under the historical cost convention and in accordance with Financial Reporting Standard 102 section 1A Small Entities "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006.
The financial statements are presented in sterling, which is the functional currency of the company.
2.2. Turnover
Turnover is measured at the fair value of the consideration received or receivable, net of discounts and value added taxes. Turnover includes revenue earned from the sale of goods and from the rendering of services. Turnover is reduced for estimated customer returns, rebates and other similar allowances.
2.3. Tangible Fixed Assets and Depreciation
Tangible fixed assets are measured at cost less accumulated depreciation and any accumulated impairment losses. Depreciation is provided at rates calculated to write off the cost of the fixed assets, less their estimated residual value, over their expected useful lives on the following bases:
Motor Vehicles 25% reducing balance
Fixtures & Fittings 25% straight line
Computer Equipment 33.33% straight line
2.4. Stocks and Work in Progress
Stocks are stated at the lower of cost and net realisable value after making due allowance for obsolete and slow-moving stocks. Cost includes all direct costs and an appropriate proportion of fixed and variable overheads. 
Work-in-progress is valued at the lower of cost and net realisable value and is reflected in the financial statements on a contract-by-contract basis by recording turnover and related costs as contract activity progresses.
2.5. Financial Instruments
The company only enters into basic financial instruments transactions that result in the recognition of financial assets and liabilities like trade and other debtors and creditors, and loans with related parties and other third parties.
Financial Assets
Basic financial assets, including trade and other receivables, and cash and bank balances are recognised at transaction price, less any impairment.
Financial Liabilities
Basic financial liabilities, including trade and other payables, are recognised at transaction price, less any impairment, unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised.
2.6. Foreign Currencies
Monetary assets and liabilities denominated in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate ruling on the date of the transaction. All foreign exchange differences are taken to the profit and loss account.
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2.7. Taxation
The overall tax charge represents the sum of the tax currently payable and deferred tax.
Current and deferred tax are recognised in the profit and loss account for the year, except when they relate to items that are recognised in other comprehensive income or directly in equity, in which case current and deferred tax are recognised in other comprehensive income or directly in equity respectively.  On the grounds of immateriality, deferred tax assets and liabilities are not discounted.
Current tax
The tax currently payable is based on taxable profit for the year. Taxable profit differs from profit as reported in the profit and loss account because it excludes items of income and expenditure that are not taxable or deductible, or that are taxable or deductible in other accounting periods. The company's liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the end of the reporting period.
Deferred tax
Deferred tax is provided in full on timing differences which result in an obligation at the balance sheet date to pay more tax, or a right to pay less tax, at a future date, at rates expected to apply when they crystallise.  Timing differences arise from the inclusion of items of income and expenditure in the taxation computation in periods different from those in which they are included in the financial statements. 
Deferred tax assets are recognised to the extent that it is regarded as more likely than not that they will be recovered.
3. Average Number of Employees
Average number of employees, including directors, during the year was: 1 (2024: 1)
1 1
4. Tangible Assets
Motor Vehicles Fixtures & Fittings Computer Equipment Total
£ £ £ £
Cost
As at 1 March 2024 210,450 3,887 5,337 219,674
Additions - 7,748 9,834 17,582
Disposals (75,450 ) - - (75,450 )
As at 28 February 2025 135,000 11,635 15,171 161,806
Depreciation
As at 1 March 2024 23,041 403 238 23,682
Provided during the period 31,369 2,364 3,260 36,993
Disposals (11,363 ) - - (11,363 )
As at 28 February 2025 43,047 2,767 3,498 49,312
Net Book Value
As at 28 February 2025 91,953 8,868 11,673 112,494
As at 1 March 2024 187,409 3,484 5,099 195,992
5. Stocks
2025 2024
£ £
Stock 92,737 -
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6. Debtors
2025 2024
£ £
Due within one year
Trade debtors 32,170 47,876
Prepayments and accrued income 19,290 30,000
Other debtors 131,301 35,903
VAT - 3,255
182,761 117,034
7. Creditors: Amounts falling due within one year
2025 2024
£ £
Trade creditors 13,888 3,059
Other taxes and social security 70,388 94,288
VAT 1,439 -
Other creditors 2,684 -
Accruals and deferred income 9,684 -
98,083 97,347
8. Share Capital
2025 2024
£ £
Allotted, Called up and fully paid 100 100
9. Other Commitments
At the balance sheet date, the company had outstanding commitments for future minimum lease payments under non-cancellable operating leases as follows:
2025 2024
£ £
Not later than one year 37,500 -
37,500 -
This relates to rental of two commercial buildings.
10. Related Party Transactions
At the balance sheet date, the company was due the following amounts from the parties below (which are related to the company by virtue of being controlled or jointly controlled by the director):-
AutoAlex Events Limited - £50,000 (2024: £nil)
AutoAlex Car Merchandise Limited - £40,000 (2024: £nil)
Car Quest Media Limited - £12,750 (2024: £35,903)
Travel Quest Media Ltd - £28,552 (2024: £nil)
At the balance sheet date, the company owed the director £2,684 (2024: £nil).
11. Ultimate Controlling Party
The company's controlling party is the director , by virtue of his shareholding in the company.
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