Acorah Software Products - Accounts Production 16.6.950 false true true 31 December 2023 1 April 2023 false 1 January 2024 31 December 2024 31 December 2024 07072750 Mr Mark Ian Locker Mr David James Hart Mr Jason Andrew Keller iso4217:GBP iso4217:EUR iso4217:USD xbrli:shares xbrli:pure xbrli:pure 07072750 2023-12-31 07072750 2024-12-31 07072750 2024-01-01 2024-12-31 07072750 frs-core:Non-currentFinancialInstruments 2024-12-31 07072750 frs-core:ComputerEquipment 2024-01-01 2024-12-31 07072750 frs-core:FurnitureFittings 2024-01-01 2024-12-31 07072750 frs-core:SharePremium 2024-12-31 07072750 frs-core:ShareCapital 2024-12-31 07072750 frs-core:RetainedEarningsAccumulatedLosses 2024-12-31 07072750 frs-bus:PrivateLimitedCompanyLtd 2024-01-01 2024-12-31 07072750 frs-bus:AbridgedAccounts 2024-01-01 2024-12-31 07072750 frs-bus:SmallEntities 2024-01-01 2024-12-31 07072750 frs-bus:AuditExempt-NoAccountantsReport 2024-01-01 2024-12-31 07072750 frs-bus:SmallCompaniesRegimeForAccounts 2024-01-01 2024-12-31 07072750 frs-bus:Director1 2024-01-01 2024-12-31 07072750 frs-bus:Director2 2024-01-01 2024-12-31 07072750 frs-bus:Director3 2024-01-01 2024-12-31 07072750 frs-countries:EnglandWales 2024-01-01 2024-12-31 07072750 2023-03-31 07072750 2023-12-31 07072750 2023-04-01 2023-12-31 07072750 frs-core:Non-currentFinancialInstruments 2023-12-31 07072750 frs-core:SharePremium 2023-12-31 07072750 frs-core:ShareCapital 2023-12-31 07072750 frs-core:RetainedEarningsAccumulatedLosses 2023-12-31
Registered number: 07072750
Attraction Technology Ltd
Unaudited ABRIDGED Financial Statements
For The Year Ended 31 December 2024
OnTheGo Accountants
330 Holborn Gate
High Holborn
London
WC1V 7QH
Attraction Technology Ltd
Contents
Contents

| Page
--- | ---
Abridged Balance Sheet | 1—2
Notes to the Abridged Financial Statements | 3—5

Page 1
Attraction Technology Ltd
Abridged Balance Sheet
As At 31 December 2024
Abridged Balance Sheet
Registered number: 07072750

| 31 December 2024 | 31 December 2023
--- | --- | ---
| Notes | £ | £ | £ | £
FIXED ASSETS
Tangible Assets | 4 |  | 40,222 |  | 46,671
|  |  | 40,222 |  | 46,671
CURRENT ASSETS
Debtors |  | 188,027 |  | 452,908 |
Cash at bank and in hand |  | 1,214,634 |  | 2,884,054 |
|  | 1,402,661 |  | 3,336,962 |
Creditors: Amounts Falling Due Within One Year |  | (1,081,260 ) |  | (1,760,360 ) |
NET CURRENT ASSETS (LIABILITIES) |  |  | 321,401 |  | 1,576,602
TOTAL ASSETS LESS CURRENT LIABILITIES |  |  | 361,623 |  | 1,623,273
Creditors: Amounts Falling Due After More Than One Year |  |  | (29,167 ) |  | (29,167 )
PROVISIONS FOR LIABILITIES
Deferred Taxation |  |  | (10,056 ) |  | (17,939 )
NET ASSETS |  |  | 322,400 |  | 1,576,167
CAPITAL AND RESERVES
Called up share capital | 5 |  | 173 |  | 173
Share premium account |  |  | 2,981,503 |  | 2,981,504
Profit and Loss Account |  |  | (2,659,276 ) |  | (1,405,510 )
SHAREHOLDERS' FUNDS |  |  | 322,400 |  | 1,576,167

Page 1
Page 2
Attraction Technology Ltd
Abridged Balance Sheet (continued)
As At 31 December 2024
For the year ending 31 December 2024 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.
The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.
The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.
These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.
The company has taken advantage of section 444(1) of the Companies Act 2006 and opted not to deliver to the registrar a copy of the company's Profit and Loss Account.
All of the company's members have consented to the preparation of an Abridged Profit and Loss Account and an Abridged Balance Sheet for the year end 31 December 2024 in accordance with section 444(2A) of the Companies Act 2006.
On behalf of the board

Mr Mark Ian Locker Director
17/11/2025

The notes on pages 3 to 5 form part of these financial statements.
Page 2
Page 3
Attraction Technology Ltd
Notes to the Abridged Financial Statements
For The Year Ended 31 December 2024
Notes to the Abridged Financial Statements
1. General Information
Attraction Technology Ltd is a private company, limited by shares, incorporated in England & Wales, registered number 07072750 . The registered office is Unit 10 Uttoxeter Business Centre, Town Meadows Way, Uttoxeter, Staffordshire, ST14 8AZ.
2. Accounting Policies
2.1. Basis of Preparation of Financial Statements
The financial statements have been prepared under the historical cost convention and in accordance with Financial Reporting Standard 102 section 1A Small Entities "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006.
2.2. Going Concern Disclosure
The directors have identified material uncertainties related to events or conditions that may cast significant doubt about the company's ability to continue as a going concern, however, the going concern basis remains appropriate.
The directors have assessed the Balance Sheet and likely future cash flows at the date of approving these financial statements. The directors have a reasonable expectation that the Company has adequate resources to continue in operational existence and to meet its financial obligations as they fall due for at least 12 months from the date of signing these financial statements. Accordingly, they continue to adopt the going concern basis in preparing the financial statements.
2.3. Turnover
Turnover is recognised at the fair value of the consideration received or receivable for goods and services provided in the normal course of business, and is shown net of VAT and other sales related taxes. The fair value of consideration takes into account trade discounts, settlement discounts and volume rebates.
Turnover is recognised when the significant risks and rewards are considered to have been transferred to the customer.
2.4. Research and Development
In the research phase of an internal project it is not possible to demonstrate that the project will generate future economic benefits and hence all expenditure on research is recognised as an expense when it is incurred. Intangible assets are recognised from the development phase of a project if and only if certain specific criteria are met in order to demonstrate the asset will generate probable future economic benefits and that its cost can be reliably measured. The capitalised development costs are subsequently amortised on a straight line basis over their expected useful economic lives.
If it is not possible to distinguish between the research phase and the development phase of an internal project the expenditure is treated as if it were all incurred in the research phase only.
2.5. Tangible Fixed Assets and Depreciation
Tangible fixed assets are stated at cost or valuation, net of depreciation and any provision for impairment. Depreciation is provided on all tangible fixed assets, other than investment property and freehold land, at rates calculated to write off the cost or valuation, less estimated residual value, of each asset on a straight-line or reducing balance basis over its expected useful life, as follows:

Fixtures & Fittings | 10 years straight line
Computer Equipment | 3 years straight line

Residual value represents the estimated amount which would currently be obtained from disposal of an asset, after deducting estimated costs of disposal, if the asset were already of the age and in the condition expected at the end of its useful life.
The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is credited or charged to profit or loss.
2.6. Foreign Currencies
Transactions in foreign currencies are recorded at the rate of exchange at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies at the Balance Sheet date are reported at the rates of exchange prevailing at that date.
Exchange differences are recognised in the Profit and Loss Account in the period in which they arise except for exchange differences arising on gains or losses on non-monetary items which are recognised in the Statement of Comprehensive Income.
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Attraction Technology Ltd
Notes to the Abridged Financial Statements (continued)
For The Year Ended 31 December 2024
2.7. Taxation
Current tax
Current tax is provided at amounts expected to be paid (or recoverable) using the tax rates and laws that have been enacted or substantively enacted at the Balance Sheet date.
Deferred tax
Deferred tax arises as a result of including items of income and expenditure in taxation computations in periods different from those in which they are included in the Company's financial statements. Deferred tax is provided in full on timing differences which result in an obligation to pay more or less tax at a future date, at the average tax rates that are expected to apply when the timing differences reverse, based on current tax rates and laws. Deferred tax assets and liabilities are not discounted.
The carrying amount of deferred tax assets are reviewed at each reporting date and a valuation allowance is set up against deferred tax assets so that the net carrying amount equals the highest amount that is more likely than not to be recovered based on current or future taxable profit.
2.8. Interest income
Interest income is recognised when it is probable that the economic benefits will flow to the Company and the amount of revenue can be measured reliably. Interest income is accrued on a time basis, by reference to the principal outstanding at the effective interest rate applicable, which is the rate that exactly discounts estimated future cash receipts through the expected life of the financial asset to that asset's net carrying amount on initial recognition.
2.9. Employee benefits
Defined contribution schemes
The Company operates a defined contribution scheme. The amount charged to the Profit and Loss Account in respect of pension costs and other post-retirement benefits is the contributions payable in the financial year. Differences between contributions payable in the financial year and contributions actually paid are included as either accruals or prepayments in the Balance Sheet.
2.10. Borrowing costs
Borrowing costs that are directly attributable to acquisition, construction or production of qualifying assets, are capitalised as part of the cost of those assets. Capitalisation begins when both finance costs and expenditures for the asset are being incurred and activities that are necessary to get the asset ready for use are in progress. Capitalisation ceases when substantially all the activities that are necessary to get the asset ready for use are complete.
All other borrowing costs are recognised in profit or loss in the period in which they are incurred.
3. Average Number of Employees
Average number of employees, including directors, during the year was: 26 (2023: 21)
26 21
4. Tangible Assets

| Total
--- | ---
| £
Cost
As at 1 January 2024 | 100,597
Additions | 13,676
As at 31 December 2024 | 114,273
Depreciation
As at 1 January 2024 | 53,926
Provided during the period | 20,125
As at 31 December 2024 | 74,051
Net Book Value
As at 31 December 2024 | 40,222
As at 1 January 2024 | 46,671

Page 4
Page 5
Attraction Technology Ltd
Notes to the Abridged Financial Statements (continued)
For The Year Ended 31 December 2024
5. Share Capital

| 31 December 2024 |  | 31 December 2023
--- | --- | --- | ---
| £ |  | £
Allotted, Called up and fully paid | 173 |  | 173

6. Provisions
Provisions are recognised when the Company has a present obligation (legal or constructive) as a result of a past event,it is probable that the Company will be required to settle that obligation and a reliable estimate can be made of the amount of the obligation.
The amount recognised as a provision is the best estimate of the consideration required to settle the present
obligation at the Balance Sheet date, taking into account the risks and uncertainties surrounding the obligation. Where a provision is measured using the cash flows estimated to settle the present obligation, its carrying amount is the present value of those cash flows (when the effect of the time value of money is material).
When some or all of the economic benefits required to settle a provision are expected to be recovered from a third party, a receivable is recognised as an asset if it is virtually certain that reimbursement will be received and the amount of the receivable can be measured reliably.
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