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Registered number: 03744053









MARKETING FORCE LIMITED







UNAUDITED

FINANCIAL STATEMENTS

INFORMATION FOR FILING WITH THE REGISTRAR

FOR THE YEAR ENDED 31 MARCH 2025

 
MARKETING FORCE LIMITED
REGISTERED NUMBER: 03744053

BALANCE SHEET
AS AT 31 MARCH 2025

2025
2024
Note
£
£

Fixed assets
  

Tangible assets
 5 
133,602
161,144

  
133,602
161,144

Current assets
  

Debtors: amounts falling due within one year
 6 
1,772,633
1,694,742

Cash at bank and in hand
 7 
10,508,717
9,674,962

  
12,281,350
11,369,704

Creditors: amounts falling due within one year
 8 
(1,355,210)
(1,538,310)

Net current assets
  
 
 
10,926,140
 
 
9,831,394

Total assets less current liabilities
  
11,059,742
9,992,538

  

Net assets
  
11,059,742
9,992,538


Capital and reserves
  

Called up share capital 
  
661,202
661,202

Profit and loss account
  
10,398,540
9,331,336

  
11,059,742
9,992,538


Page 1

 
MARKETING FORCE LIMITED
REGISTERED NUMBER: 03744053
    
BALANCE SHEET (CONTINUED)
AS AT 31 MARCH 2025

The directors consider that the Company is entitled to exemption from audit under section 477 of the Companies Act 2006 and members have not required the Company to obtain an audit for the year in question in accordance with section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of financial statements.

The Company's financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime.

The financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The Company has opted not to file the profit and loss account in accordance with provisions applicable to companies subject to the small companies' regime.

The financial statements were approved and authorised for issue by the board and were signed on its behalf on 5 December 2025.




Patrick James Carr
Director

The notes on pages 5 to 11 form part of these financial statements.

Page 2

 
MARKETING FORCE LIMITED
 

STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 MARCH 2025


Called up share capital
Profit and loss account
Total equity

£
£
£

At 1 April 2024
661,202
9,331,336
9,992,538


Comprehensive income for the year

Profit for the year
-
1,067,204
1,067,204


At 31 March 2025
661,202
10,398,540
11,059,742


The notes on pages 5 to 11 form part of these financial statements.

Page 3

 
MARKETING FORCE LIMITED
 

STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 MARCH 2024


Called up share capital
Profit and loss account
Total equity

£
£
£

At 1 April 2023
661,202
8,109,155
8,770,357


Comprehensive income for the year

Profit for the year
-
1,222,181
1,222,181


At 31 March 2024
661,202
9,331,336
9,992,538


The notes on pages 5 to 11 form part of these financial statements.

Page 4

 
MARKETING FORCE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

1.


General information

Marketing Force Limited is a private company limited by shares and incorporated in England. 

The company's registered office is 13 Donnay Close, Gerrads Cross, Buckinghamshire SL9 7PZ.

These financial statements are presented in £ Sterling, which is the functional currency of the company. 

2.Accounting policies

 
2.1

Basis of preparation of financial statements

The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with Financial Reporting Standard 102, the Financial Reporting Standard applicable in the UK and the Republic of Ireland and the Companies Act 2006.

The following principal accounting policies have been applied:

 
2.2

Revenue

Revenue is recognised to the extent that it is probable that the economic benefits will flow to the Company and the revenue can be reliably measured. Revenue is measured as the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes. The following criteria must also be met before revenue is recognised:

Rendering of services

Revenue from a contract to provide services is recognised in the period in which the services are provided in accordance with the stage of completion of the contract when all of the following conditions are satisfied:
the amount of revenue can be measured reliably;
it is probable that the Company will receive the consideration due under the contract;
the stage of completion of the contract at the end of the reporting period can be measured reliably; and
the costs incurred and the costs to complete the contract can be measured reliably.

 
2.3

Interest income

Interest income is recognised in profit or loss using the effective interest method.

 
2.4

Finance costs

Finance costs are charged to profit or loss over the term of the debt using the effective interest method so that the amount charged is at a constant rate on the carrying amount. Issue costs are initially recognised as a reduction in the proceeds of the associated capital instrument.

Page 5

 
MARKETING FORCE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

2.Accounting policies (continued)

 
2.5

Taxation

Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the balance sheet date in the countries where the Company operates and generates income.


 
2.6

Intangible assets

Intangible assets are initially recognised at cost. After recognition, under the cost model, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

All intangible assets are considered to have a finite useful life. If a reliable estimate of the useful life cannot be made, the useful life shall not exceed ten years.

 
2.7

Tangible fixed assets

Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, using the straight-line method.

Depreciation is provided on the following basis:

Planning consent and signage
-
20%
Tenant's improvements
-
20%
Motor vehicles
-
25%
Fixtures, fittings and equipment
-
15%
Computer equipment
-
33%

The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.

 
2.8

Debtors

Short-term debtors are measured at transaction price, less any impairment. Loans receivable are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method, less any impairment.

Page 6

 
MARKETING FORCE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

2.Accounting policies (continued)

 
2.9

Cash and cash equivalents

Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours. Cash equivalents are highly liquid investments that mature in no more than three months from the date of acquisition and that are readily convertible to known amounts of cash with insignificant risk of change in value.

 
2.10

Creditors

Short-term creditors are measured at the transaction price. Other financial liabilities, including bank loans, are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method.


3.


Employees

The average monthly number of employees, including the directors, during the year was as follows:


        2025
        2024
            No.
            No.







11
11

Page 7

 
MARKETING FORCE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

4.


Intangible assets




Goodwill

£



Cost


At 1 April 2024
368,280



At 31 March 2025

368,280



Amortisation


At 1 April 2024
368,280



At 31 March 2025

368,280



Net book value



At 31 March 2025
-



At 31 March 2024
-



Page 8

 
MARKETING FORCE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

5.


Tangible fixed assets





Planning consent and signage
Tenant's improvements
Fixtures, fittings and equipment
Motor vehicles

£
£
£
£



Cost or valuation


At 1 April 2024
613,082
51,962
45,609
74,092


Additions
23,398
-
4,589
-



At 31 March 2025

636,480
51,962
50,198
74,092



Depreciation


At 1 April 2024
555,175
2,102
33,424
32,900


Charge for the year on owned assets
22,929
10,392
6,935
15,273



At 31 March 2025

578,104
12,494
40,359
48,173



Net book value



At 31 March 2025
58,376
39,468
9,839
25,919



At 31 March 2024
57,907
49,860
12,185
41,192
Page 9

 
MARKETING FORCE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

           5.Tangible fixed assets (continued)


Total

£



Cost or valuation


At 1 April 2024
784,745


Additions
27,987



At 31 March 2025

812,732



Depreciation


At 1 April 2024
623,601


Charge for the year on owned assets
55,529



At 31 March 2025

679,130



Net book value



At 31 March 2025
133,602



At 31 March 2024
161,144


6.


Debtors

2025
2024
£
£


Trade debtors
1,339,901
1,330,675

Amounts owed by group undertakings
80,787
14,639

Other debtors
85,347
75,347

Prepayments and accrued income
266,598
274,081

1,772,633
1,694,742


Page 10

 
MARKETING FORCE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025

7.


Cash and cash equivalents

2025
2024
£
£

Cash at bank and in hand
10,508,717
9,674,962

10,508,717
9,674,962



8.


Creditors: Amounts falling due within one year

2025
2024
£
£

Commission accrual
-
1,328

Trade creditors
122,463
132,226

Corporation tax
161,554
247,267

Other taxation and social security
179,988
190,100

Other creditors
556,149
716,663

Accruals and deferred income
335,056
250,726

1,355,210
1,538,310



9.


Controlling party

The company was under the control of the directors throughout the current and previous year.

 
Page 11