Waverley Digital Marketing Ltd

Contents

Statement of Financial Position	1 to 2
Notes to the Unaudited Financial Statements	3 to 7

Waverley Digital Marketing Ltd

(Registration number: 11295149)
Statement of Financial Position as at 30 April 2025

	Note	2025 £	2024 £
Fixed assets
Intangible assets	4	2,850	3,800
Tangible assets	5	242	-
		3,092	3,800
Current assets
Debtors	6	1,735	526
Cash at bank and in hand		12,602	3,519
		14,337	4,045
Creditors: Amounts falling due within one year	7	(52,300)	(45,710)
Net current liabilities		(37,963)	(41,665)
Net liabilities		(34,871)	(37,865)
Capital and reserves
Called up share capital		2	2
Profit and loss account		(34,873)	(37,867)
Shareholders' deficit		(34,871)	(37,865)

For the financial year ending 30 April 2025 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Directors' responsibilities:

•	The members have not required the company to obtain an audit of its accounts for the year in question in accordance with section 476; and
•	The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.

These financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime. As permitted by section 444 (5A) of the Companies Act 2006, the directors have not delivered to the registrar a copy of the Statement of Comprehensive Income.

Approved and authorised by the Board on 20 November 2025 and signed on its behalf by:
 

Waverley Digital Marketing Ltd

(Registration number: 11295149)
Statement of Financial Position as at 30 April 2025 (continued)

Mrs Melanie Gard Director

Mr Nicholas Gard Director

Waverley Digital Marketing Ltd

Notes to the Unaudited Financial Statements for the Year Ended 30 April 2025

1	General information

The company is a private company limited by share capital, incorporated in England and Wales.

The address of its registered office is:
35 Alexandra Way
Crediton
Devon
EX17 2EA

Principal activity

The principal activity of the company is information technology consultancy activities

2	Accounting policies

Summary of significant accounting policies and key accounting estimates

The principal accounting policies applied in the preparation of these financial statements are set out below. These policies have been consistently applied to all the years presented, unless otherwise stated.

Statement of compliance

These financial statements have been prepared in accordance with Financial Reporting Standard 102 Section 1A smaller entities - 'The Financial Reporting Standard applicable in the United Kingdom and Republic of Ireland' and the Companies Act 2006 (as applicable to companies subject to the small companies' regime).

Basis of preparation

These financial statements have been prepared using the historical cost convention except that as disclosed in the accounting policies certain items are shown at fair value.

The financial statements are prepared in sterling which is the functional currency of the entity.

Waverley Digital Marketing Ltd

Notes to the Unaudited Financial Statements for the Year Ended 30 April 2025 (continued)

2	Accounting policies (continued)

Judgements and key sources of estimation uncertainty

The preparation of the financial statements requires management to make judgements, estimates and assumptions that affect the amounts reported. These estimates and judgements are continually reviewed and are based on experience and other factors, including expectations of future events that are believed to be reasonable under the circumstances.

Accounting estimates and assumptions are made concerning the future and, by their nature, will rarely equal the related actual outcome.

Revenue recognition

Turnover comprises the fair value of the consideration received or receivable for the sale of goods and provision of services in the ordinary course of the company’s activities. Turnover is shown net of value added tax, returns, rebates and discounts.

The company recognises revenue when:
The amount of revenue can be reliably measured;
it is probable that future economic benefits will flow to the entity;
and specific criteria have been met for each of the company's activities.

Foreign currency transactions and balances

Transactions in foreign currencies are initially recorded at the functional currency rate prevailing at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies are retranslated into the respective functional currency of the entity at the rates prevailing on the reporting period date. Non-monetary items carried at fair value that are denominated in foreign currencies are retranslated at the rate on the date when the fair value is re-measured.

Non-monetary items measured in terms of historical cost in a foreign currency are not retranslated.

Tangible assets

Tangible assets are stated in the statement of financial position at cost, less any subsequent accumulated depreciation and subsequent accumulated impairment losses.

The cost of tangible assets includes directly attributable incremental costs incurred in their acquisition and installation.

Depreciation

Depreciation is charged so as to write off the cost of assets, other than land and properties under construction over their estimated useful lives, as follows:

Impairment

A review for indicators of impairment is carried out at each reporting date, with the recoverable amount being estimated where such indicators exist. Where the carrying value exceeds the recoverable amount, the asset is impaired accordingly. Prior impairments are also reviewed for possible reversal at each reporting date.

Waverley Digital Marketing Ltd

Notes to the Unaudited Financial Statements for the Year Ended 30 April 2025 (continued)

2	Accounting policies (continued)

Goodwill

Goodwill arising on the acquisition of an entity represents the excess of the cost of acquisition over the company’s interest in the net fair value of the identifiable assets, liabilities and contingent liabilities of the entity recognised at the date of acquisition. Goodwill is initially recognised as an asset at cost and is subsequently measured at cost less accumulated amortisation and accumulated impairment losses. Goodwill is held in the currency of the acquired entity and revalued to the closing rate at each reporting period date. Goodwill is amortised over its useful life, which shall not exceed ten years if a reliable estimate of the useful life cannot be made.

Amortisation

Amortisation is provided on intangible assets so as to write off the cost, less any estimated residual value, over their useful life as follows:

Cash and cash equivalents

Cash and cash equivalents comprise cash at bank and in hand, demand deposits with banks, and other short-term highly liquid investments that are readily convertible to a known amount of cash and are subject to an insignificant risk of change in value. In the statement of financial position, bank overdrafts are shown within borrowing or current liabilities

Financial instruments

Recognition and measurement
A financial asset or a financial liability is recognised only when the company becomes party to the contractual provisions of the instrument.

Basic financial instruments are initially recognised at the transaction price, unless the arrangement constitutes a financing transaction, where it is recognised at the present value of the future payments discounted at a market rate of interest for a similar debt instrument.

3	Staff numbers

The average number of persons employed by the company (including directors) during the year, was 0 (2024 - 0).

Waverley Digital Marketing Ltd

Notes to the Unaudited Financial Statements for the Year Ended 30 April 2025 (continued)

4	Intangible assets

	Goodwill  £	Total £
Cost or valuation
At 1 May 2024	9,500	9,500
At 30 April 2025	9,500	9,500
Amortisation
At 1 May 2024	5,700	5,700
Amortisation charge	950	950
At 30 April 2025	6,650	6,650
Carrying amount
At 30 April 2025	2,850	2,850
At 30 April 2024	3,800	3,800

5	Tangible assets

	Office equipment £	Total £
Cost or valuation
At 1 May 2024	300	300
Additions	363	363
At 30 April 2025	663	663
Depreciation
At 1 May 2024	300	300
Charge for the year	121	121
At 30 April 2025	421	421
Carrying amount
At 30 April 2025	242	242

6

Debtors

Waverley Digital Marketing Ltd

Notes to the Unaudited Financial Statements for the Year Ended 30 April 2025 (continued)

6	Debtors (continued)

	2025 £	2024 £
Trade debtors	1,435	500
Prepayments	300	26
	1,735	526

7

Creditors

Creditors: amounts falling due within one year

	Note	2025 £	2024 £
Due within one year
Trade creditors		5,065	2,195
Amounts owed to group undertakings and undertakings in which the company has a participating interest		7,936	2,248
Taxation and social security		856	-
Accruals and deferred income		2,734	925
Other creditors		35,709	40,342
		52,300	45,710

8

Reserves

Profit and loss account:

This reserve records retained earnings and accumulated losses.