RCP Limited (Formerly Recipe Advertising Limited)
Annual Report and Financial Statements
For the year ended 31 March 2025
Company Registration No. 04615124 (England and Wales)
RCP Limited (Formerly Recipe Advertising Limited)
Company Information
Directors
D M Jacobs
E Glover
S Glover
Company number
04615124
Registered office
5th Floor
BFI Building
21 Stephen Street
London
United
Kingdom
W1T 1LN
Auditor
Moore Kingston Smith LLP
Charlotte Building
17 Gresse Street
London
W1T 1QL
RCP Limited (Formerly Recipe Advertising Limited)
Contents
Page
Strategic report
1 - 2
Directors' report
3 - 4
Independent auditor's report
5 - 9
Group statement of comprehensive income
10
Group balance sheet
11 - 12
Company balance sheet
13 - 14
Group statement of changes in equity
15
Company statement of changes in equity
16
Group statement of cash flows
17
Notes to the financial statements
18 - 34
RCP Limited (Formerly Recipe Advertising Limited)
Strategic Report
For the year ended 31 March 2025
Page 1

The directors present the strategic report for the year ended 31 March 2025.

Principal Activity

The principal activity of the company and its subsidiaries (together “the Not Normal Group”) continued to be the provision of marketing services.

The Not Normal Group is an integrated group of agencies with individual specialisms, all doing things differently. What unites the agencies is a simple philosophy, “the way we work matters as much as the work” which distils down to a culture of “good people, great work”. It is our firm belief that teams in a thriving mindset will deliver exceptional work for our clients, which in turn, will continually deliver a strong financial performance for the group.

Fair Review of Business and Key Performance Indicators

The results of the group are presented in the Statement of Comprehensive Income on page 10.

The group has reported gross profit in 2025 of £7,477k (2024: £7,106k) and operating profit of £1,440k (2024: £1,368k). This represented growth of 5% and was considered positive in a year with a general election and the surrounding economic uncertainty.

The key performance indicators the business uses to monitor performance and success are:

 

 

2025 (£000)

2024 (£000)

Variance

 

 

 

 

 

Gross profit

 

£7,477

£7,106

+5%

 

 

 

 

 

Operating profit

 

£1,440

£1,368

+5%

Operating profit margin

 

19%

19%

 

 

 

 

 

 

Net profit after tax

 

£1,058

£1,042

+2%

In addition to this the group also monitors the staff to revenue ratio and levels of new business won.

RCP Limited (Formerly Recipe Advertising Limited)
Strategic Report (Continued)
For the year ended 31 March 2025
Page 2
Principal Risks and Uncertainties

The principal risks and uncertainties facing the Group have been considered and the Directors believe that the appropriate controls and strategies are in place to reduce these to an acceptable level.

The Directors consider the principal risks of the business to be:

Attracting and retaining people

Our ability to win new clients and retain current clients is driven by the quality of our output and the output is reliant on the talented people we have within the agencies.

Ensuring that we continue to attract and retain people and therefore clients is critical to our success and so creating a culture which puts our good people, great work philosophy into action is a primary objective for the Group.

The rise of artificial intelligence

The Advertising industry is undergoing rapid transformation driven by the use of artificial intelligence tools. This is both a risk and opportunity for the Group and the ambition is to be at the forefront of using these tools to their maximum effect by ensuring they are used in collaboration with human intelligence in order to create great advertising.

Future Outlook

The future outlook for the group is one of significant growth. In 2026 the Group expanded the services it offers by launching Brand Design and PR agencies to complement the existing Strategic Creative, Production, and Media agencies.

On behalf of the board

E Glover
Director
3 December 2025
RCP Limited (Formerly Recipe Advertising Limited)
Directors' Report
For the year ended 31 March 2025
Page 3

The directors present their annual report and financial statements for the year ended 31 March 2025.

Principal activities

The principal activity of the company and group continued to be that of an independent creative agency and planning and buying media on behalf of its clients.

Directors

The directors who held office during the year and up to the date of signature of the financial statements were as follows:

D M Jacobs
E Glover
S Glover
Results and dividends

Ordinary dividends were paid amounting to £410,000. The directors do not recommend payment of a further dividend.

Auditor

Moore Kingston Smith LLP were appointed as auditor to the group and in accordance with section 485 of the Companies Act 2006, a resolution proposing that they be re-appointed will be put at a General Meeting.

Statement of directors' responsibilities

The directors are responsible for preparing the Annual Report and the financial statements in accordance with applicable law and regulations.

 

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the group and company, and of the profit or loss of the group for that period. In preparing these financial statements, the directors are required to:

 

 

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the group’s and company’s transactions and disclose with reasonable accuracy at any time the financial position of the group and company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the group and company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

Statement of disclosure to auditor

So far as each person who was a director at the date of approving this report is aware, there is no relevant audit information of which the auditor of the company is unaware. Additionally, the directors individually have taken all the necessary steps that they ought to have taken as directors in order to make themselves aware of all relevant audit information and to establish that the auditor of the company is aware of that information.

RCP Limited (Formerly Recipe Advertising Limited)
Directors' Report (Continued)
For the year ended 31 March 2025
Page 4
On behalf of the board
E Glover
Director
3 December 2025
RCP Limited (Formerly Recipe Advertising Limited)
Independent Auditor's Report
To the Members of RCP Limited (Formerly Recipe Advertising Limited)
Page 5
Opinion

We have audited the financial statements of RCP Limited (Formerly Recipe Advertising Limited) (the 'parent company') and its subsidiaries (the 'group') for the year ended 31 March 2025 which comprise the Group Statement of Comprehensive Income, the Group Balance Sheet, the Company Balance Sheet, the Group Statement of Changes in Equity, the Company Statement of Changes in Equity, the Group Statement of Cash Flows and notes to the financial statements, including significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:

Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditor's responsibilities for the audit of the financial statements section of our report. We are independent of the group and parent company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern

In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

 

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the group's and parent company’s ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

 

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

Other information

The other information comprises the information included in the annual report other than the financial statements and our auditor's report thereon. The directors are responsible for the other information contained within the annual report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

 

Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.

 

We have nothing to report in this regard.

RCP Limited (Formerly Recipe Advertising Limited)
Independent Auditor's Report (Continued)
To the Members of RCP Limited (Formerly Recipe Advertising Limited)
Page 6

Opinions on other matters prescribed by the Companies Act 2006

In our opinion, based on the work undertaken in the course of our audit:

Matters on which we are required to report by exception

In the light of the knowledge and understanding of the group and the parent company and their environment obtained in the course of the audit, we have not identified material misstatements in the Strategic Report or the Directors' Report.

 

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:

 

Responsibilities of directors

As explained more fully in the Directors' Responsibilities Statement, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

 

In preparing the financial statements, the directors are responsible for assessing the group's and parent company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the group or parent company or to cease operations, or have no realistic alternative but to do so.

RCP Limited (Formerly Recipe Advertising Limited)
Independent Auditor's Report (Continued)
To the Members of RCP Limited (Formerly Recipe Advertising Limited)
Page 7
Auditor's responsibilities for the audit of the financial statements

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor's report that includes our opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

As part of an audit in accordance with ISAs (UK) we exercise professional judgement and maintain professional scepticism throughout the audit. We also:

 

We communicate with those charged with governance regarding, among other matters, the planned scope and timing of the audit and significant audit findings, including any significant deficiencies in internal control that we identify during our audit.

 

RCP Limited (Formerly Recipe Advertising Limited)
Independent Auditor's Report (Continued)
To the Members of RCP Limited (Formerly Recipe Advertising Limited)
Page 8

Explanation as to what extent the audit was considered capable of detecting irregularities, including

fraud

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities,

including fraud is detailed below.

 

The objectives of our audit in respect of fraud, are; to identify and assess the risks of material misstatement of the financial statements due to fraud; to obtain sufficient appropriate audit evidence regarding the assessed risks of material misstatement due to fraud, through designing and implementing appropriate responses to those assessed risks; and to respond appropriately to instances of fraud or suspected fraud identified during the audit. However, the primary responsibility for the prevention and detection of fraud rests with both management and those charged with governance of the company.

 

Our approach was as follows:

Ÿ

 

There are inherent limitations in the audit procedures described above. We are less likely to become aware of instances of non-compliance with laws and regulations that are not closely related to events and transactions reflected in the financial statements. Also, the risk of not detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for example, forgery or intentional misrepresentations, or through collusion.

Other matters

The corresponding figures in the financial statements of RCP Limited were not audited as the Company did not require a statutory audit under the Companies Act 2006 in the prior year.

RCP Limited (Formerly Recipe Advertising Limited)
Independent Auditor's Report (Continued)
To the Members of RCP Limited (Formerly Recipe Advertising Limited)
Page 9

Use of our report

This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken for no purpose other than to draw to the attention of the company’s members those matters we are required to include in an auditor's report addressed to them. To the fullest extent permitted by law, we do not accept or assume responsibility to any party other than the company and the company’s members as a body, for our audit work, for this report, or for the opinions we have formed.

Callum Gritt (Senior Statutory Auditor)
for and on behalf of Moore Kingston Smith LLP
5 December 2025
Chartered Accountants
Statutory Auditor
Charlotte Building
17 Gresse Street
London
W1T 1QL
RCP Limited (Formerly Recipe Advertising Limited)
Group Statement of Comprehensive Income
For the year ended 31 March 2025
Page 10
2025
2024 (unaudited)
Notes
£
£
Turnover
3
13,024,371
14,122,817
Cost of sales
(5,547,623)
(7,016,547)
Gross profit
7,476,748
7,106,270
Administrative expenses
(6,036,448)
(5,794,430)
Net profit on sale of investments
-
0
190,459
Intercompany balance write off
-
0
(133,853)
Operating profit
4
1,440,300
1,368,446
Interest receivable and similar income
8
30,610
23,877
Interest payable and similar expenses
9
(23,067)
(9,431)
Profit before taxation
1,447,843
1,382,892
Tax on profit
10
(389,387)
(340,766)
Profit for the financial year
1,058,456
1,042,126
Profit for the financial year is attributable to:
- Owners of the parent company
999,015
938,720
- Non-controlling interests
59,441
103,406
1,058,456
1,042,126
Total comprehensive income for the year is attributable to:
- Owners of the parent company
999,015
938,720
- Non-controlling interests
59,441
103,406
1,058,456
1,042,126
RCP Limited (Formerly Recipe Advertising Limited)
Group Balance Sheet
As at 31 March 2025
Page 11
2025
2024 (unaudited)
Notes
£
£
£
£
Fixed assets
Intangible assets
12
2,047
154
Tangible assets
13
36,035
42,228
38,082
42,382
Current assets
Debtors
16
1,328,134
1,784,885
Cash at bank and in hand
1,965,930
1,996,667
3,294,064
3,781,552
Creditors: amounts falling due within one year
17
(2,510,417)
(3,282,181)
Net current assets
783,647
499,371
Total assets less current liabilities
821,729
541,753
Creditors: amounts falling due after more than one year
18
(83,090)
(280,262)
Provisions for liabilities
Deferred tax liability
20
(3,808)
(2,494)
(3,808)
(2,494)
Net assets
734,831
258,997
Capital and reserves
Called up share capital
23
95
95
Capital redemption reserve
15
15
Own shares
(658,223)
(658,223)
Profit and loss reserves
1,363,319
885,549
Equity attributable to owners of the parent company
705,206
227,436
Non-controlling interests
29,625
31,561
734,831
258,997
RCP Limited (Formerly Recipe Advertising Limited)
Group Balance Sheet (Continued)
As at 31 March 2025
Page 12
The financial statements were approved by the board of directors and authorised for issue on 3 December 2025 and are signed on its behalf by:
03 December 2025
Director
RCP Limited (Formerly Recipe Advertising Limited)
Company Balance Sheet
As at 31 March 2025
31 March 2025
Page 13
2025
2024 (unaudited)
Notes
£
£
£
£
Fixed assets
Intangible assets
12
86
154
Tangible assets
13
35,694
40,713
Investments
14
135
135
35,915
41,002
Current assets
Debtors
16
1,158,178
1,701,462
Cash at bank and in hand
1,353,619
1,199,425
2,511,797
2,900,887
Creditors: amounts falling due within one year
17
(1,811,416)
(2,466,447)
Net current assets
700,381
434,440
Total assets less current liabilities
736,296
475,442
Creditors: amounts falling due after more than one year
18
(83,090)
(280,262)
Provisions for liabilities
Deferred tax liability
20
(3,808)
(2,494)
(3,808)
(2,494)
Net assets
649,398
192,686
Capital and reserves
Called up share capital
23
95
95
Capital redemption reserve
15
15
Own shares
(658,223)
(658,223)
Profit and loss reserves
1,307,511
850,799
Total equity
649,398
192,686

As permitted by s408 Companies Act 2006, the company has not presented its own profit and loss account and related notes. The company’s profit for the year was £866,712 (2024 (unaudited) - £865,552 profit).

RCP Limited (Formerly Recipe Advertising Limited)
Company Balance Sheet (Continued)
As at 31 March 2025
31 March 2025
Page 14
The financial statements were approved by the board of directors and authorised for issue on 3 December 2025 and are signed on its behalf by:
03 December 2025
Director
Company Registration No. 04615124 (England and Wales)
RCP Limited (Formerly Recipe Advertising Limited)
Group Statement of Changes in Equity
For the year ended 31 March 2025
Page 15
Share capital
Capital redemption reserve
Treasury shares reserve
Profit and loss reserves
Total controlling interest
Non-controlling interest
Total
Notes
£
£
£
£
£
£
£
Balance at 1 April 2023
95
15
(658,223)
491,795
(166,318)
76,682
(89,636)
Year ended 31 March 2024:
Profit and total comprehensive income for the year
-
-
-
938,720
938,720
103,406
1,042,126
Dividends
11
-
-
-
(595,882)
(595,882)
(97,611)
(693,493)
Change in control of subsidiary
-
-
-
50,916
50,916
(50,916)
-
Balance at 31 March 2024
95
15
(658,223)
885,549
227,436
31,561
258,997
Year ended 31 March 2025:
Profit and total comprehensive income for the year
-
-
-
999,015
999,015
59,441
1,058,456
Dividends
11
-
-
-
(522,209)
(522,209)
(50,413)
(572,622)
Change in control of subsidiary
-
-
-
964
964
(10,964)
(10,000)
Balance at 31 March 2025
95
15
(658,223)
1,363,319
705,206
29,625
734,831
RCP Limited (Formerly Recipe Advertising Limited)
Company Statement of Changes in Equity
For the year ended 31 March 2025
Page 16
Share capital
Capital redemption reserve
Treasury shares reserve
Profit and loss reserves
Total
Notes
£
£
£
£
£
Balance at 1 April 2023
95
15
(658,223)
473,244
(184,869)
Year ended 31 March 2024:
Profit and total comprehensive income for the year
-
-
-
865,552
865,552
Dividends
11
-
-
-
(487,997)
(487,997)
Balance at 31 March 2024
95
15
(658,223)
850,799
192,686
Year ended 31 March 2025:
Profit and total comprehensive income for the year
-
-
-
866,712
866,712
Dividends
11
-
-
-
(410,000)
(410,000)
Balance at 31 March 2025
95
15
(658,223)
1,307,511
649,398
RCP Limited (Formerly Recipe Advertising Limited)
Group Statement of Cash Flows
For the year ended 31 March 2025
Page 17
2025
2024 (unaudited)
Notes
£
£
£
£
Cash flows from operating activities
Cash generated from operations
27
1,032,740
1,597,587
Interest paid
(23,067)
(9,431)
Income taxes paid
(367,046)
(233,318)
Net cash inflow from operating activities
642,627
1,354,838
Investing activities
Purchase of intangible assets
(1,979)
-
Purchase of tangible fixed assets
(33,899)
(46,695)
Proceeds from disposal of subsidiaries, net of cash disposed
-
73,681
Repayment of loans
(1,949)
-
Interest received
30,610
23,877
Net cash (used in)/generated from investing activities
(7,217)
50,863
Financing activities
Redemption of shares
-
0
(658,223)
Repayment of bank loans
(93,525)
280,262
Dividends paid to equity shareholders
(410,000)
(487,997)
Dividends paid to non-controlling interests
(162,622)
(205,496)
Net cash used in financing activities
(666,147)
(1,071,454)
Net (decrease)/increase in cash and cash equivalents
(30,737)
334,247
Cash and cash equivalents at beginning of year
1,996,667
1,662,420
Cash and cash equivalents at end of year
1,965,930
1,996,667
RCP Limited (Formerly Recipe Advertising Limited)
Notes to the Group Financial Statements
For the year ended 31 March 2025
Page 18
1
Accounting policies
Company information

RCP Limited (Formerly Recipe Advertising Limited) (“the company”) is a private limited company domiciled and incorporated in England and Wales. The registered office is 5th Floor, BFI Building, 21 Stephen Street, London, United Kingdom, W1T 1LN.

 

The group consists of RCP Limited (Formerly Recipe Advertising Limited) and all of its subsidiaries.

1.1
Accounting convention

These financial statements have been prepared in accordance with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006.

The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £.

The financial statements have been prepared under the historical cost convention, modified to certain financial instruments at fair value. The principal accounting policies adopted are set out below.

1.2
Business combinations

In the parent company financial statements, the cost of a business combination is the fair value at the acquisition date of the assets given, equity instruments issued and liabilities incurred or assumed, plus costs directly attributable to the business combination. The excess of the cost of a business combination over the fair value of the identifiable assets, liabilities and contingent liabilities acquired is recognised as goodwill. The cost of the combination includes the estimated amount of contingent consideration that is probable and can be measured reliably, and is adjusted for changes in contingent consideration after the acquisition date. Provisional fair values recognised for business combinations in previous periods are adjusted retrospectively for final fair values determined in the 12 months following the acquisition date. Investments in subsidiaries, joint ventures and associates are accounted for at cost less impairment.

 

Deferred tax is recognised on differences between the value of assets (other than goodwill) and liabilities recognised in a business combination accounted for using the purchase method and the amounts that can be deducted or assessed for tax, considering the manner in which the carrying amount of the asset or liability is expected to be recovered or settled. The deferred tax recognised is adjusted against goodwill or negative goodwill.

1.3
Basis of consolidation

The consolidated group financial statements consist of the financial statements of the parent company RCP Limited (Formerly Recipe Advertising Limited) together with all entities controlled by the parent company (its subsidiaries) and the group’s share of its interests in joint ventures and associates.

 

All financial statements are made up to 31 March 2025. Where necessary, adjustments are made to the financial statements of subsidiaries to bring the accounting policies used into line with those used by other members of the group.

 

All intra-group transactions, balances and unrealised gains on transactions between group companies are eliminated on consolidation. Unrealised losses are also eliminated unless the transaction provides evidence of an impairment of the asset transferred.

Subsidiaries are consolidated in the group’s financial statements from the date that control commences until the date that control ceases.

RCP Limited (Formerly Recipe Advertising Limited)
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
1
Accounting policies
(Continued)
Page 19

Entities in which the group holds an interest and which are jointly controlled by the group and one or more other venturers under a contractual arrangement are treated as joint ventures. Entities other than subsidiary undertakings or joint ventures, in which the group has a participating interest and over whose operating and financial policies the group exercises a significant influence, are treated as associates.

Investments in joint ventures and associates are carried in the group balance sheet at cost plus post-acquisition changes in the group’s share of the net assets of the entity, less any impairment in value. The carrying values of investments in joint ventures and associates include acquired goodwill.

 

If the group’s share of losses in a joint venture or associate equals or exceeds its investment in the joint venture or associate, the group does not recognise further losses unless it has incurred obligations to do so or has made payments on behalf of the joint venture or associate.

 

Unrealised gains arising from transactions with joint ventures and associates are eliminated to the extent of the group’s interest in the entity.

1.4
Going concern

At the balance sheet date the group had net assets of £734,831 and net current assets of £783,647. The group made a profit of £1,058,456 for the year.

On 1st August 2025 RCP Limited (formerly Recipe Advertising Limited) transferred the trade and assets associated with their production trade to another 100% owned subsidiary in the group, All Things Limited. The trade has not left the group.

 

The directors have prepared detailed cash flow forecasts covering a period of at least 12 months from the date of approval of these financial statements. These forecasts, which incorporate historic performance data, anticipated revenue growth, indicate that the company will have sufficient liquidity to meet its obligations as they fall due, even after allowing for reasonably possible downside scenarios. The directors actively monitor the company’s financial performance and cash flows. In the event of a significant reduction in income, the directors will consider cost cutting measures in order to ensure the long term viability of the business. The forecasts also incorporate all material known commitments and expected cash flows.

 

Consequently, at the time of approving the financial statements, the directors are confident that the company will have sufficient funds to continue to meet its liabilities as they fall due for at least 12 months from the date of approval of the financial statements, and therefore consider it appropriate to prepare the financial statements on a going concern basis.

1.5
Turnover

Turnover is recognised at the fair value of the consideration received or receivable for services provided in the normal course of business, and is shown net of VAT and trade discounts.

Revenue from contracts for the provision of professional services is recognised by reference to the stage of completion when the stage of completion, costs incurred and costs to complete can be estimated reliably. The stage of completion is calculated by comparing costs incurred, mainly in relation to contractual hourly staff rates and materials, as a proportion of total costs. Where the outcome cannot be estimated reliably, revenue is recognised only to the extent of the expenses recognised that are recoverable.

 

Where a production is on going, the production fees and costs are recognised based on the stage of

completion of the production. Where production fees are client pass-through costs, nil profit or loss is

recognised.

RCP Limited (Formerly Recipe Advertising Limited)
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
1
Accounting policies
(Continued)
Page 20
1.6
Intangible fixed assets other than goodwill

Intangible assets acquired separately from a business are recognised at cost and are subsequently measured at cost less accumulated amortisation and accumulated impairment losses.

 

Intangible assets acquired on business combinations are recognised separately from goodwill at the acquisition date where it is probable that the expected future economic benefits that are attributable to the asset will flow to the entity and the fair value of the asset can be measured reliably; the intangible asset arises from contractual or other legal rights; and the intangible asset is separable from the entity.

Amortisation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:

Software
9 years straight line
1.7
Tangible fixed assets

Tangible fixed assets are initially measured at cost and subsequently measured at cost or valuation, net of depreciation and any impairment losses.

Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:

Leasehold improvements
Straight line over the duration of the lease
Computers
50% straight line

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is recognised in the profit and loss account.

1.8
Fixed asset investments

Equity investments are measured at fair value through profit or loss, except for those equity investments that are not publicly traded and whose fair value cannot otherwise be measured reliably, which are recognised at cost less impairment until a reliable measure of fair value becomes available.

 

In the parent company financial statements, investments in subsidiaries, associates and jointly controlled entities are initially measured at cost and subsequently measured at cost less any accumulated impairment losses.

A subsidiary is an entity controlled by the group. Control is the power to govern the financial and operating policies of the entity so as to obtain benefits from its activities.

RCP Limited (Formerly Recipe Advertising Limited)
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
1
Accounting policies
(Continued)
Page 21

An associate is an entity, being neither a subsidiary nor a joint venture, in which the company holds a long-term interest and where the company has significant influence. The group considers that it has significant influence where it has the power to participate in the financial and operating decisions of the associate.

 

Investments in associates are initially recognised at the transaction price (including transaction costs) and are subsequently adjusted to reflect the group’s share of the profit or loss, other comprehensive income and equity of the associate using the equity method. Any difference between the cost of acquisition and the share of the fair value of the net identifiable assets of the associate on acquisition is recognised as goodwill. Any unamortised balance of goodwill is included in the carrying value of the investment in associates.

 

Losses in excess of the carrying amount of an investment in an associate are recorded as a provision only when the company has incurred legal or constructive obligations or has made payments on behalf of the associate.

 

In the parent company financial statements, investments in associates are accounted for at cost less impairment.

Entities in which the group has a long term interest and shares control under a contractual arrangement are classified as jointly controlled entities.

1.9
Impairment of fixed assets

At each reporting period end date, the group reviews the carrying amounts of its tangible and intangible assets to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). Where it is not possible to estimate the recoverable amount of an individual asset, the company estimates the recoverable amount of the cash-generating unit to which the asset belongs.

 

The carrying amount of the investments accounted for using the equity method is tested for impairment as a single asset. Any goodwill included in the carrying amount of the investment is not tested separately for impairment.

Recoverable amount is the higher of fair value less costs to sell and value in use. In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks specific to the asset for which the estimates of future cash flows have not been adjusted.

 

If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than its carrying amount, the carrying amount of the asset (or cash-generating unit) is reduced to its recoverable amount. An impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in which case the impairment loss is treated as a revaluation decrease.

Recognised impairment losses are reversed if, and only if, the reasons for the impairment loss have ceased to apply. Where an impairment loss subsequently reverses, the carrying amount of the asset (or cash-generating unit) is increased to the revised estimate of its recoverable amount, but so that the increased carrying amount does not exceed the carrying amount that would have been determined had no impairment loss been recognised for the asset (or cash-generating unit) in prior years. A reversal of an impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in which case the reversal of the impairment loss is treated as a revaluation increase.

RCP Limited (Formerly Recipe Advertising Limited)
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
1
Accounting policies
(Continued)
Page 22
1.10
Cash and cash equivalents

Cash and cash equivalents are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities.

1.11
Financial instruments

The company only has basic financial instruments measured at amortised cost, with no financial instruments classified as other or basic instruments measured at fair value.

1.12
Equity instruments

Equity instruments issued by the group are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the group.

1.13
Taxation

The tax expense represents the sum of the tax currently payable and deferred tax.

Current tax

The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the profit and loss account because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. The group’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the reporting end date.

Deferred tax

Deferred tax liabilities are generally recognised for all timing differences and deferred tax assets are recognised to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Such assets and liabilities are not recognised if the timing difference arises from goodwill or from the initial recognition of other assets and liabilities in a transaction that affects neither the tax profit nor the accounting profit.

 

The carrying amount of deferred tax assets is reviewed at each reporting end date and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset is realised. Deferred tax is charged or credited in the profit and loss account, except when it relates to items charged or credited directly to equity, in which case the deferred tax is also dealt with in equity. Deferred tax assets and liabilities are offset if, and only if, there is a legally enforceable right to offset current tax assets and liabilities and the deferred tax assets and liabilities relate to taxes levied by the same tax authority.

1.14
Employee benefits

The costs of short-term employee benefits are recognised as a liability and an expense, unless those costs are required to be recognised as part of the cost of stock or fixed assets.

 

The cost of any unused holiday entitlement is recognised in the period in which the employee’s services are received.

 

Termination benefits are recognised immediately as an expense when the company is demonstrably committed to terminate the employment of an employee or to provide termination benefits.

RCP Limited (Formerly Recipe Advertising Limited)
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
1
Accounting policies
(Continued)
Page 23
1.15
Retirement benefits

Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.

1.16
Share-based payments

For cash-settled share-based payments, a liability is recognised for the goods and services acquired, measured initially at the fair value of the liability. At the balance sheet date until the liability is settled, and at the date of settlement, the fair value of the liability is remeasured, with any changes in fair value recognised in profit or loss for the year.

1.17
Leases

Rentals payable under operating leases, including any lease incentives received, are charged to profit or loss on a straight line basis over the term of the relevant lease except where another more systematic basis is more representative of the time pattern in which economic benefits from the leased asset are consumed.

2
Judgements and key sources of estimation uncertainty

In the application of the group’s accounting policies, the directors are required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.

 

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.

Key sources of estimation uncertainty

The estimates and assumptions which have a significant risk of causing a material adjustment to the carrying amount of assets and liabilities are as follows.

Revenue

Determining the amount of revenue to recognise in respect of project work ongoing at the year end. Factors taken into account in assessing the percentage completion of a project include estimates made by project leads on the time spent as a percentage of the total time estimated to complete a project.

3
Turnover and other revenue
2025
2024 (unaudited)
£
£
Turnover analysed by class of business
Agency
2,716,198
2,070,268
Production
8,661,920
9,052,745
Media
1,644,514
2,739,551
Other
1,739
260,253
13,024,371
14,122,817
RCP Limited (Formerly Recipe Advertising Limited)
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
3
Turnover and other revenue
(Continued)
Page 24
2025
2024 (unaudited)
£
£
Turnover analysed by geographical market
UK
7,759,021
8,760,091
Europe
5,265,350
5,065,316
Rest of world
-
297,410
13,024,371
14,122,817
2025
2024 (unaudited)
£
£
Other revenue
Interest income
30,610
23,877
4
Operating profit
2025
2024 (unaudited)
£
£
Operating profit for the year is stated after charging:
Exchange losses
2,017
760
Depreciation of owned tangible fixed assets
40,092
80,629
Amortisation of intangible assets
86
69
Operating lease charges
236,112
255,219
5
Auditor's remuneration
2025
2024 (unaudited)
Fees payable to the company's auditor and associates:
£
£
For audit services
Audit of the financial statements of the group and company
17,750
-
For other services
Audit-related assurance services
15,500
-
Other taxation services
8,500
-
24,000
-

This is the first year the company and group have been audited.

RCP Limited (Formerly Recipe Advertising Limited)
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
Page 25
6
Employees

The average monthly number of persons (including directors) employed by the group and company during the year was:

Group
Company
2025
2024 (unaudited)
2025
2024 (unaudited)
Number
Number
Number
Number
64
68
61
56

Their aggregate remuneration comprised:

Group
Company
2025
2024 (unaudited)
2025
2024 (unaudited)
£
£
£
£
Wages and salaries
3,735,819
3,428,460
3,603,735
3,191,101
Social security costs
396,460
351,639
386,378
336,220
Pension costs
113,026
91,881
111,278
89,831
4,245,305
3,871,980
4,101,391
3,617,152
7
Directors' remuneration
2025
2024 (unaudited)
£
£
Remuneration for qualifying services
45,306
42,720
Company pension contributions to defined contribution schemes
2,100
2,000
47,406
44,720

The number of directors for whom retirement benefits are accruing under defined contribution schemes amounted to 2 (2024 - 2).

8
Interest receivable and similar income
2025
2024 (unaudited)
£
£
Interest income
Interest on bank deposits
30,610
23,877
RCP Limited (Formerly Recipe Advertising Limited)
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
8
Interest receivable and similar income
(Continued)
Page 26

Investment income includes the following:

Interest on financial assets not measured at fair value through profit or loss
30,610
23,877
9
Interest payable and similar expenses
2025
2024 (unaudited)
£
£
Other finance costs:
Other interest
23,067
9,431
10
Taxation
2025
2024 (unaudited)
£
£
Current tax
UK corporation tax on profits for the current period
389,387
340,766

The actual charge for the year can be reconciled to the expected charge for the year based on the profit or loss and the standard rate of tax as follows:

2025
2024 (unaudited)
£
£
Profit before taxation
1,447,843
1,382,892
Expected tax charge based on the standard rate of corporation tax in the UK of 25.00% (2024 (unaudited): 25.00%)
361,961
345,723
Tax effect of expenses that are not deductible in determining taxable profit
26,410
43,485
Tax effect of income not taxable in determining taxable profit
-
0
(47,615)
Fixed asset differences
1,016
(827)
Taxation charge
389,387
340,766
11
Dividends
2025
2024 (unaudited)
Recognised as distributions to equity holders:
£
£
Final paid
410,000
487,997
RCP Limited (Formerly Recipe Advertising Limited)
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
Page 27
12
Intangible fixed assets
Group
Software
£
Cost
At 1 April 2024
619
Additions
1,979
At 31 March 2025
2,598
Amortisation and impairment
At 1 April 2024
465
Amortisation charged for the year
86
At 31 March 2025
551
Carrying amount
At 31 March 2025
2,047
At 31 March 2024
154
Company
Software
£
Cost
At 1 April 2024 and 31 March 2025
619
Amortisation and impairment
At 1 April 2024
465
Amortisation charged for the year
68
At 31 March 2025
533
Carrying amount
At 31 March 2025
86
At 31 March 2024
154
RCP Limited (Formerly Recipe Advertising Limited)
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
Page 28
13
Tangible fixed assets
Group
Leasehold improvements
Computers
Total
£
£
£
Cost
At 1 April 2024
271,104
228,955
500,059
Additions
-
0
33,899
33,899
At 31 March 2025
271,104
262,854
533,958
Depreciation and impairment
At 1 April 2024
271,104
186,727
457,831
Depreciation charged in the year
-
0
40,092
40,092
At 31 March 2025
271,104
226,819
497,923
Carrying amount
At 31 March 2025
-
0
36,035
36,035
At 31 March 2024
-
0
42,228
42,228
Company
Leasehold improvements
Computers
Total
£
£
£
Cost
At 1 April 2024
271,104
223,961
495,065
Additions
-
0
33,837
33,837
At 31 March 2025
271,104
257,798
528,902
Depreciation and impairment
At 1 April 2024
271,104
183,248
454,352
Depreciation charged in the year
-
0
38,856
38,856
At 31 March 2025
271,104
222,104
493,208
Carrying amount
At 31 March 2025
-
0
35,694
35,694
At 31 March 2024
-
0
40,713
40,713
RCP Limited (Formerly Recipe Advertising Limited)
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
Page 29
14
Fixed asset investments
Group
Company
2025
2024 (unaudited)
2025
2024 (unaudited)
Notes
£
£
£
£
Investments in subsidiaries
15
-
0
-
0
135
135
Movements in fixed asset investments
Company
Shares in subsidiaries
£
Cost or valuation
At 1 April 2024 and 31 March 2025
135
Carrying amount
At 31 March 2025
135
At 31 March 2024
135
15
Subsidiaries

Details of the company's subsidiaries at 31 March 2025 are as follows:

Name of undertaking
Address
Class of
% Held
shares held
Direct
Indirect
Unfinished Limited (Formerly Recipe Media Limited)
1
Ordinary
69.00
-
Digital Advertising Limited
1
Ordinary
45.00
55.00
The Kitchen Production Limited
1
Ordinary
100.00
-

Registered office addresses (all UK unless otherwise indicated):

1
5th Floor, BFI Building, 21 Stephen Street, London, United Kingdom, W1T 1LN

As permitted by section 479A of the Companies Act 2006, the subsidiary, Unfinished Limited (formerly Recipe Media Limited, is exempt from the requirements of the Companies Act 2006 relating to the audit of individual accounts. In order to meet this exemption, the Company will give guarantees under section 479C of the Companies Act 2006.

 

RCP Limited (Formerly Recipe Advertising Limited)
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
Page 30
16
Debtors
Group
Company
2025
2024 (unaudited)
2025
2024 (unaudited)
Amounts falling due within one year:
£
£
£
£
Trade debtors
680,806
725,609
432,582
673,076
Amounts owed by group undertakings
-
-
91,261
-
Other debtors
134,547
189,688
134,547
169,735
Prepayments and accrued income
512,781
869,588
499,788
858,651
1,328,134
1,784,885
1,158,178
1,701,462
17
Creditors: amounts falling due within one year
Group
Company
2025
2024 (unaudited)
2025
2024 (unaudited)
Notes
£
£
£
£
Bank loans
19
103,647
-
0
103,647
-
0
Trade creditors
472,916
1,253,102
453,601
1,236,192
Amounts owed to group undertakings
-
0
-
0
-
0
141,032
Corporation tax payable
251,969
230,942
186,594
157,107
Other taxation and social security
235,505
209,382
145,351
120,466
Other creditors
27,650
164,007
26,803
88,968
Accruals and deferred income
1,418,730
1,424,748
895,420
722,682
2,510,417
3,282,181
1,811,416
2,466,447
18
Creditors: amounts falling due after more than one year
Group
Company
2025
2024 (unaudited)
2025
2024 (unaudited)
Notes
£
£
£
£
Bank loans and overdrafts
19
83,090
280,262
83,090
280,262
RCP Limited (Formerly Recipe Advertising Limited)
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
Page 31
19
Loans and overdrafts
Group
Company
2025
2024 (unaudited)
2025
2024 (unaudited)
£
£
£
£
Bank loans
186,737
280,262
186,737
280,262
Payable within one year
103,647
-
0
103,647
-
0
Payable after one year
83,090
280,262
83,090
280,262

The company has debt facilities with Arbuthnot Latham & Co Limited. The facilities consisted of £300k term loan. The facility bears interest at a rate of 5% over base rate. The facility is repayable over a period of 36 months.

 

The bank holds a fixed and floating charge over the undertaking including all property and assets, present and future.

 

The directors of the company provided a personal guarantee in respect of the company’s borrowings during the current year.

 

 

20
Deferred taxation

The following are the major deferred tax liabilities and assets recognised by the group and company, and movements thereon:

Liabilities
Liabilities
2025
2024 (unaudited)
Group
£
£
Accelerated capital allowances
3,808
2,494
Liabilities
Liabilities
2025
2024 (unaudited)
Company
£
£
Accelerated capital allowances
3,808
2,494
RCP Limited (Formerly Recipe Advertising Limited)
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
20
Deferred taxation
(Continued)
Page 32
Group
Company
2025
2025
Movements in the year:
£
£
Liability at 1 April 2024
2,494
2,494
Charge to profit or loss
1,314
1,314
Liability at 31 March 2025
3,808
3,808
21
Retirement benefit schemes
2025
2024 (unaudited)
Defined contribution schemes
£
£
Charge to profit or loss in respect of defined contribution schemes
113,026
91,881

A defined contribution pension scheme is operated for all qualifying employees. The assets of the scheme are held separately from those of the group in an independently administered fund.

22
Share-based payment transactions
Group and company
Number of share options
Weighted average exercise price
2025
2024 (unaudited)
2025
2024 (unaudited)
Number
Number
£
£
Outstanding at 1 April 2024 and 31 March 2025
14,124
14,124
-
-
Exercisable at 31 March 2025
14,124
14,124
-
-

The options outstanding at 31 March 2025 had an exercise price of £0.001, and a remaining contractual life of 4 to 6 years.

23
Share capital
Group and company
2025
2024 (unaudited)
2025
2024 (unaudited)
Ordinary share capital
Number
Number
£
£
Issued and fully paid
Ordinary shares of 0.1p each
95,000
95,000
95
95
RCP Limited (Formerly Recipe Advertising Limited)
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
Page 33
24
Operating lease commitments
Lessee

At the reporting end date the group had outstanding commitments for future minimum lease payments under non-cancellable operating leases, which fall due as follows:

Group
Company
2025
2024 (unaudited)
2025
2024 (unaudited)
£
£
£
£
Within one year
85,995
257,280
85,995
257,280
Between two and five years
-
85,995
-
85,995
85,995
343,275
85,995
343,275
25
Related party transactions
Transactions with related parties

During the year, the company provided marketing services of £843,004 (2024: £1,427,184) to its subsidiary, Recipe Media Limited and were provided marketing services of £111,540 (2024: £131,000) by Recipe Media Limited. At the year end, the company were owed £91,261 from Recipe Media (2024: £142,032 owed to).

26
Controlling party

There is no ultimate controlling party.

RCP Limited (Formerly Recipe Advertising Limited)
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
Page 34
27
Cash generated from group operations
2025
2024 (unaudited)
£
£
Profit for the year after tax
1,058,456
1,042,126
Adjustments for:
Taxation charged
389,387
340,766
Finance costs
23,067
9,431
Investment income
(30,610)
(23,877)
Gain on disposal of business
-
(190,459)
Amortisation and impairment of intangible assets
86
69
Depreciation and impairment of tangible fixed assets
40,092
80,629
Movements in working capital:
Decrease/(increase) in debtors
458,700
(267,194)
(Decrease)/increase in creditors
(906,438)
606,096
Cash generated from operations
1,032,740
1,597,587
28
Analysis of changes in net funds - group
1 April 2024
Cash flows
31 March 2025
£
£
£
Cash at bank and in hand
1,996,667
(30,737)
1,965,930
Borrowings excluding overdrafts
(280,262)
93,525
(186,737)
1,716,405
62,788
1,779,193
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