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Registered number: 08212039 (England and Wales)
ANNUAL REPORT AND CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
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COMPANY INFORMATION
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CONTENTS
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GROUP STRATEGIC REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024
The directors present the Strategic Report and audited consolidated financial statements of the Urban Airship UK Limited ("the Parent Company") and its subsidiaries ("the Group") for the year ended 31 December 2024.
The Parent Company is a cost-plus entity consisting primarily of employee related costs (including wages, salaries and other compensation, payroll taxes, benefits, and share based payments) as well as general and administrative (“G&A”) costs. The Parent Company’s payroll related costs saw an increase of 10.3% between 2023 and 2024, which was largely consistent with the change in headcount (31 average employees in 2024 and 25 in 2023). Across the group, payroll related costs remained flat between 2023 and 2024, which is also consistent with a slight increase in headcount (86 average employees in 2024 and 82 in 2023).
The other primary expense drivers include G&A costs, which were steady between 2023 and 2024. This was primarily due to a reduction in lease expenditure which was offset by an increase in recruitment fees and marketing expenditure. For the Group, rent and lease expenses decreased by £0.22m, marketing & consulting fees increased by £0.10m, recruiting fees and other G&A expenses increased by £0.04m. The Group’s revenue is generated through cost-plus activities and reseller revenue with the latter being derived from the activities of Airship France SAS, an indirect subsidiary of the Parent Company. During 2024, the Group completed migrating third-party contract renewals from Airship France SAS to the US ultimate parent company. Subscription sales increased from £3.67m in 2023 to £3.92m in 2024, primarily due to year-over-year price escalations in the existing customer base. Professional services increased from £0.65m in 2023 to £0.75m in 2024. The Group intercompany service fees remained flat at £11.21m across 2023 and 2024 due to overall expenditure being consistent across both years. The Group’s consolidated operating loss decreased to £0.28m in 2024 from £0.68m in 2023, primarily driven by the increase in subscription sales.
Brexit & EU Policies
The Group has continued to experience limited short-term impact from Brexit and has maintained its ability to deliver services across Europe throughout 2024. The directors have not made any modifications to the financial statements in relation to Brexit. However, the evolving regulatory landscape in Europe, particularly around digital services, data sovereignty, and cross-border taxation, presents emerging challenges. The Group operates four subsidiaries within the EU (European Union) and remains attentive to regulatory developments, currency volatility, and any restrictions that could affect trade or operations. Strategic contingency planning continues to be in place to mitigate these risks. Foreign currency and inflation Currency volatility - especially concerning the Euro, US Dollar, and British Pound - has persisted in 2024, influenced by continued geopolitical uncertainty, including the sustained impacts of the war in Ukraine and economic instability in several global markets. The Group has partially offset currency risk by aligning revenue and expenditure across the same currencies (GBP and EUR), while inflation-related cost pressures have been managed through procurement efficiencies and strict operational cost controls. The directors actively monitor these factors and are prepared to implement further financial strategies if macroeconomic conditions worsen.
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GROUP STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
The Group's key performance indicator is healthy and sustainable turnover, which saw an increase of £0.38m to £15.88m in 2024. As the Group fully transitioned to cost-plus relationships in 2023/2024, local platform revenue was phased out and intercompany service fees and reseller revenue have seen increases, with the exception of a cost of goods sold reclassification.
The Group will continue to operate under its cost-plus structure, with no significant changes planned for 2025. The focus remains on optimizing service delivery to the US parent company while supporting European market activity. While expansion is not a strategic priority, the Group will remain agile and ready to respond to market opportunities or operational risks as they arise.
This report was approved by the board and signed on its behalf.
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DIRECTORS' REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024
The directors present their report and the financial statements for the year ended 31 December 2024.
In accordance with s414c(11) of the Companies Act 2006, certain information that is required to be included in the Directors' Report has been otherwise included in the Strategic Report, including information in relation to future developments.
The directors who served during the year were:
The loss for the year, after taxation, amounted to £1,022,695 (2023 - loss £1,646,226).
No dividends were declared, paid or payable during the reporting period (2023: £NIL).
The directors are responsible for preparing the Group Strategic Report, the Directors' Report and the consolidated financial statements in accordance with applicable law and regulations.
In preparing these financial statements, the directors are required to:
∙select suitable accounting policies for the Group's financial statements and then apply them consistently;
∙make judgements and accounting estimates that are reasonable and prudent; and
∙prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Group will continue in business.
The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company's transactions and disclose with reasonable accuracy at any time the financial position of the Company and the Group and to enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the Company and the Group and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.
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DIRECTORS' REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
There have been no significant events affecting the Group since the year end.
This report was approved by the board and signed on its behalf.
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INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF URBAN AIRSHIP UK LIMITED
We have audited the financial statements of Urban Airship UK Limited (the 'Parent Company') and its subsidiaries (the 'Group') for the year ended 31 December 2024, which comprise the Consolidated Statement of Comprehensive Income, the Consolidated Balance Sheet, the Company Balance Sheet, the Consolidated Statement of Cash Flows, the Consolidated Statement of Changes in Equity, the Company Statement of Changes in Equity and the related notes, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the Group in accordance with the ethical requirements that are relevant to our audit of the financial statements in the United Kingdom, including the Financial Reporting Council's Ethical Standard and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Group's or the parent Company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.
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INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF URBAN AIRSHIP UK LIMITED (CONTINUED)
The other information comprises the information included in the Annual Report other than the financial statements and our Auditors' Report thereon. The directors are responsible for the other information contained within the Annual Report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.
We have nothing to report in this regard.
In our opinion, based on the work undertaken in the course of the audit:
∙the information given in the Group Strategic Report and the Directors' Report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
∙the Group Strategic Report and the Directors' Report have been prepared in accordance with applicable legal requirements.
In the light of the knowledge and understanding of the Group and the parent company and its environment obtained in the course of the audit, we have not identified material misstatements in the Group Strategic Report or the Directors' Report.
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INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF URBAN AIRSHIP UK LIMITED (CONTINUED)
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INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF URBAN AIRSHIP UK LIMITED (CONTINUED)
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an Auditors' Report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these Group financial statements.
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below.
Our approach to identifying and assessing the risks of material misstatement in respect of irregularities, including fraud and non-compliance with laws and regulations, was as follows:
∙the responsible individual ensured that the engagement team collectively had the appropriate competence, capabilities and skills to identify or recognise non-compliance with applicable laws and regulations;
∙we identified the laws and regulations applicable to the Group through discussions with management, and from our commercial knowledge;
∙we focused on specific laws and regulations which we considered may have a direct material effect on the financial statements or the operations of the Group, including the Companies Act 2006 and taxation legislation;
∙we assessed the extent of compliance with the laws and regulations identified above through making enquiries of management and inspecting legal correspondence;
∙identified laws and regulations were communicated within the audit team regularly and the team remained alert to instances of non-compliance throughout the audit; and
∙we communicated with the component auditors on a timely basis and reviewed the working papers in line with the instructions sent out.
We assessed the susceptibility of the Group’s financial statements to material misstatement, including obtaining an understanding of how fraud might occur, by:
∙making enquiries of management as to where they considered there was susceptibility to fraud, their knowledge of actual, suspected and alleged fraud; and
∙considering the internal controls in place to mitigate risks of fraud and non-compliance with laws and regulations.
We identified that fraud risk in relation to revenue recognition is a significant risk in line with ISA 240 and designed and implemented appropriate audit procedures in this area. Audit procedures included but were not limited to substantive testing from customer contracts and performing appropriate year end cut off testing.
To address the risk of fraud through management bias and override of controls, we:
∙performed analytical procedures to identify any unusual or unexpected relationships;
∙tested journal entries to identify unusual transactions;
∙assessed whether judgements and assumptions made in determining the accounting estimates were indicative of potential bias;
∙investigated the rationale behind significant or unusual transactions; and
∙communicated with the component auditors over their fraud procedures and findings.
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INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF URBAN AIRSHIP UK LIMITED (CONTINUED)
In response to the risk of irregularities and non-compliance with laws and regulations, we designed procedures which included, but were not limited to:
∙agreeing financial statement disclosures to underlying supporting documentation;
∙enquiring of management as to actual and potential litigation and claims; and
∙reviewing correspondence with HMRC.
There are inherent limitations in our audit procedures described above. The more removed that laws and regulations are from financial transactions, the less likely it is that we would become aware of non-compliance. Auditing standards also limit the audit procedures required to identify non-compliance with laws and regulations to enquiry of the directors and other management and the inspection of regulatory and legal correspondence, if any.
Material misstatements that arise due to fraud can be harder to detect than those that arise from error as they may involve deliberate concealment or collusion.
A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our Auditors' Report.
This report is made solely to the Company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the Company's members those matters we are required to state to them in an Auditors' Report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Company and the Company's members, as a body, for our audit work, for this report, or for the opinions we have formed.
for and on behalf of
Chartered Accountants and Statutory Auditors
Birchin Court
5th Floor
19-25 Birchin Lane
United Kingdom
EC3V 9DU
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CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 DECEMBER 2024
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CONSOLIDATED BALANCE SHEET
AS AT 31 DECEMBER 2024
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CONSOLIDATED BALANCE SHEET (CONTINUED)
AS AT 31 DECEMBER 2024
The financial statements were approved and authorised for issue by the board and were signed on its behalf by:
The notes on pages 18 to 36 form part of these financial statements.
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COMPANY BALANCE SHEET
AS AT 31 DECEMBER 2024
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COMPANY BALANCE SHEET (CONTINUED)
AS AT 31 DECEMBER 2024
The financial statements were approved and authorised for issue by the board and were signed on its behalf by:
The notes on pages 18 to 36 form part of these financial statements.
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