• Economic and Political Environment. Changes in economic conditions or public-sector funding may affect customer demand. Mitigation: diversification of revenue, flexible pricing, ongoing monitoring of policy developments.
• Competitive Landscape. Presence of domestic and international competitors.
Mitigation: continued investment in innovation, branding and accreditation.
• Cybersecurity and Data Protection. Evolving cyber threats and stringent regulatory expectations.
Mitigation: strengthened cyber controls, audits, penetration testing and staff training.
• International Expansion. Challenges entering or scaling new markets.
Mitigation: structured distributor selection, market prioritisation and enhanced governance.
• Supply Chain Reliability. Potential disruption of specialist components.
Mitigation: multi-supplier sourcing, improved forecasting and robust inventory management.
Section 172(1) Statement
In accordance with Section 172(1) of the Companies Act 2006, the Directors confirm that they have acted in the way they consider, in good faith, would most likely promote the success of the Company for the benefit of its members as a whole.
In doing so, they have had regard to the interests of employees, customers, suppliers, regulators and the wider communities in which the Company operates.
The Board engages regularly with staff and key partners to ensure that stakeholder feedback informs strategic and operational decisions. Environmental, social and governance factors are considered as part of every significant business decision, consistent with the Company’s commitment to long-term sustainability, scientific integrity and compliance with forensic-science standards.
The Directors also recognise the importance of the Company’s contribution to public safety through partnerships with UK police forces and participation in national crime-reduction programmes. In balancing these factors, the Board seeks to deliver sustainable growth, protect the Company’s reputation and uphold high standards of business conduct for the benefit of shareholders and stakeholders alike.
Sustainability and ESG Commitment
Selectamark applies environmental, social and governance principles across its operations to support long-term sustainability and maintain trust with customers, police forces and partners.
Environmentally, the Company maintains ISO 14001 certification and continues to reduce waste, improve energy efficiency and increase renewable-energy use. Packaging improvements and selective carbon-offsetting further reduce environmental impact and support customer sustainability expectations.
Social impact remains a core strength. Selectamark works closely with police forces, insurers and community partners on crime-reduction initiatives, including tool-theft prevention and cycle-crime programmes, helping protect livelihoods and enhance community safety.
Governance is a key differentiator: the Company operates an ISO/IEC 17025-accredited forensic laboratory compliant with the Forensic Science Regulator’s statutory Code of Practice, ensuring evidential reliability and robust quality management. Strong data-governance and cybersecurity controls including ISO 27001 certification support the secure operation of asset-registration platforms, with ESG oversight maintained at Board level. This is in addition to ISO 9001 certification that underpins the Company’s pursuit of quality in everything it does.
Business Performance
The Company delivered a strong performance during the year, achieving solid revenue growth and improved profitability despite continued economic uncertainty.
• Turnover increased by approximately 11% compared with the prior year (2023: £4,373,380], supported by sustained demand from UK police forces, public-sector contracts, corporates and international distributors.
• Gross profit margins remained strong at around 58% compared with the prior year (2023: 59%), reflecting the strength of our brand, product quality, and pricing discipline.
• Cash generation remained positive, with profits converting efficiently into operating cash flow.
The Company continued to invest in innovation and product accreditation to maintain its competitive advantage in forensic marking technologies and digital asset-registration platforms.
During 2025, Selectamark also played a leading role in national tool-theft prevention initiatives, working closely with UK police forces, trade bodies and retailers to improve the identification and recovery of stolen tools. These programmes increased brand visibility on a national level and created additional opportunities across the trade, construction and utilities sectors, reinforcing the Company’s position as a trusted partner in crime prevention.
Non-financial KPIs are also used to manage performance including customer satisfaction from online surveys. The Directors are pleased to report that the Company’s Net Promotor Score (NPS) continues to be extremely strong and in one online survey the average score of customers recommending the Company to friends or colleagues during the financial year was 9.4 out of 10 (n=1,814), equivalent to an impressive NPS score of 81 (2023: 77).
The Directors remain confident in the long-term prospects of the business, supported by a clear growth strategy, strong customer relationships, recurring revenue streams and a highly scalable international platform.
People and Culture
The Company’s success continues to be driven by its skilled and committed workforce. With the labour market remaining competitive in 2025, particularly in digital and technical fields, the Company has strengthened investment in training, talent development and retention. The Company supports a diverse and inclusive workplace and continues to prioritise employee engagement.
|
Male
|
|
Female
|
|
|
Directors
|
3
|
15%
|
1
|
5%
|
|
Employees in other senior executive positions
|
3
|
15%
|
3
|
15%
|
|
Other employees
|
5
|
25%
|
5
|
25%
|
|
Total employees
|
11
|
55%
|
9
|
45%
|