Company Registration No. 09697639 (England and Wales)
Media Base Sports 2 Limited
Financial statements
for the year ended 31 December 2024
Pages for filing with the registrar
Media Base Sports 2 Limited
Contents
Page
Statement of financial position
1
Notes to the financial statements
2 - 7
Media Base Sports 2 Limited
Statement of financial position
As at 31 December 2024
1
2024
2023
Notes
£
£
£
£
Fixed assets
Intangible assets
5
16,344
113,172
Current assets
Debtors
6
321,405
481,960
Cash at bank and in hand
140,259
198,634
461,664
680,594
Creditors: amounts falling due within one year
7
(191,558)
(340,747)
Net current assets
270,106
339,847
Net assets
286,450
453,019
Capital and reserves
Called up share capital
8
1,196,851
1,196,851
Profit and loss reserves
(910,401)
(743,832)
Total equity
286,450
453,019

The director of the company has elected not to include a copy of the income statement within the financial statements.true

These financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The financial statements were approved and signed by the director and authorised for issue on 3 December 2025.
Qian  Mao
Director
Company Registration No. 09697639
Media Base Sports 2 Limited
Notes to the financial statements
For the year ended 31 December 2024
2
1
Accounting policies
Company information

Media Base Sports 2 Limited is a private company limited by shares incorporated in England and Wales. The registered office is C/O Overpaid Tax Ltd, The Media Centre, 7 Northumberland Street, Huddersfield, HD1 1RL.

1.1
Accounting convention

These financial statements have been prepared in accordance with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006 as applicable to companies subject to the small companies regime. The disclosure requirements of section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view.

The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £.

The financial statements have been prepared under the historical cost convention, modified to include the revaluation at acquisition. The principal accounting policies adopted are set out below.

1.2
Turnover

Income from player and manager representation is recognised on a time apportioned basis up to the next staging dates as set out in individual agreements.

 

Income from scouting services is recognised equally in across the period to which the services relate.

 

Income from brand ambassador agreements is recognised proportionally on signature, completion of an agreed number of promotional appearances and on a time apportioned basis in relation to staging dates, in accordance with the contract.

1.3
Intangible fixed assets - goodwill

Acquired goodwill relates to the fair value of excess consideration over net assets purchased. Acquired goodwill is written off in equal annual instalments over its estimated useful economic life of 10 years.

1.4
Impairment of fixed assets

At each reporting period end date, the company reviews the carrying amounts of its tangible and intangible assets to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). Where it is not possible to estimate the recoverable amount of an individual asset, the company estimates the recoverable amount of the cash-generating unit to which the asset belongs.

1.5
Cash in bank and in hand

Cash at bank and in hand are basic financial assets and include cash in hand, deposits held at call with banks and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities.

Media Base Sports 2 Limited
Notes to the financial statements (continued)
For the year ended 31 December 2024
1
Accounting policies (continued)
3
1.6
Financial instruments

The company has elected to apply the provisions of Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instruments Issues’ of FRS 102 to all of its financial instruments.

 

Financial instruments are recognised in the company's statement of financial position when the company becomes party to the contractual provisions of the instrument.

 

Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Basic financial assets

Basic financial assets, which include debtors, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised.

Classification of financial liabilities

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.

Basic financial liabilities

Basic financial liabilities, including creditors, bank loans, loans from fellow group companies and preference shares that are classified as debt, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised.

 

Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.

 

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method.

1.7
Equity instruments

Equity instruments issued by the company are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the company.

1.8
Taxation

The tax expense represents the sum of the tax currently payable and deferred tax.

Current tax

The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the income statement because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. The company’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the reporting end date.

Media Base Sports 2 Limited
Notes to the financial statements (continued)
For the year ended 31 December 2024
1
Accounting policies (continued)
4
Deferred tax

Deferred tax liabilities are generally recognised for all timing differences and deferred tax assets are recognised to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Such assets and liabilities are not recognised if the timing difference arises from goodwill or from the initial recognition of other assets and liabilities in a transaction that affects neither the tax profit nor the accounting profit.

 

The carrying amount of deferred tax assets is reviewed at each reporting end date and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset is realised. Where items recognised in other comprehensive income or equity are chargeable to or deductible for tax purposes, the resulting current or deferred tax expense or income is presented in the same component of comprehensive income or equity as the transaction or other event that resulted in the tax expense or income. Deferred tax assets and liabilities are offset when the company has a legally enforceable right to offset current tax assets and liabilities and the deferred tax assets and liabilities relate to taxes levied by the same tax authority.

1.9
Foreign exchange

Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date. Gains and losses arising on translation in the period are included in profit or loss.

2
Critical accounting judgements and key sources of estimation uncertainty

In the application of the company’s accounting policies, the director is required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.

 

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.

Key sources of estimation uncertainty

The estimates and assumptions which have a significant risk of causing a material adjustment to the carrying amount of assets and liabilities are as follows.

Carrying value of goodwill

The useful economic life of goodwill has been based on the directors assessment of the period that they expect to see a return on the investment. The directors consider annually if there are any signs of impairment to the carrying value of goodwill. Only where there are indicators of impairment do the directors proceed to the other stages of an impairment review.

Carrying value of other intangible fixed assets

Other intangible fixed assets relate to player contracts acquired. The useful economic life of the player contracts has been based on the director's assessment of the period over which the company expect to derive revenue as a result of player representation agreements. The director considers annually if there are any signs of impairment to the carrying value of player contracts. Only where there are indicators of impairment do the directors proceed to the other stages of an impairment review.

Media Base Sports 2 Limited
Notes to the financial statements (continued)
For the year ended 31 December 2024
5
3
Auditor's remuneration
2024
2023
Fees payable to the company's auditor and associates:
£
£
For audit services
Audit of the financial statements of the company
4,600
4,118
4
Employees

The average monthly number of persons (excluding non-remunerated directors) employed by the company during the year was:

2024
2023
Number
Number
Total
-
0
-
0
5
Intangible fixed assets
Goodwill
£
Cost
At 1 January 2024 and 31 December 2024
968,276
Amortisation and impairment
At 1 January 2024
855,104
Amortisation charged for the year
96,828
At 31 December 2024
951,932
Carrying amount
At 31 December 2024
16,344
At 31 December 2023
113,172
6
Debtors
2024
2023
Amounts falling due within one year:
£
£
Trade debtors
8,436
246,676
Corporation tax recoverable
13,472
-
0
Amounts due from group undertakings
6,188
-
0
Other debtors and accrued income
293,309
235,284
321,405
481,960
Media Base Sports 2 Limited
Notes to the financial statements (continued)
For the year ended 31 December 2024
6
7
Creditors: amounts falling due within one year
2024
2023
£
£
Trade creditors
154,677
157,041
Amounts owed to group undertakings
-
0
138,331
Other creditors
36,881
45,375
191,558
340,747

 

8
Called up share capital
2024
2023
£
£
Ordinary share capital
Issued and fully paid
1,196,851 Ordinary shares of £1 each
1,196,851
1,196,851
Media Base Sports 2 Limited
Notes to the financial statements (continued)
For the year ended 31 December 2024
7
9
Audit report information

As the income statement has been omitted from the filing copy of the financial statements the following information in relation to the audit report on the statutory financial statements is provided in accordance with s444(5B) of the Companies Act 2006:

The auditor's report was unqualified.

The senior statutory auditor was Graham Travis.
The auditor was Clarke Nicklin LLP.
10
Related party transactions
Transactions with related parties

During the year the company entered into the following transactions with related parties:

 

The following amounts were outstanding at the reporting end date:

2024
2023
Amounts due to related parties
£
£
Other entities within the ultimate parent group
-
192,356
2024
2023
Amounts due from related parties
£
£
Entities with control, joint control or significant influence over the company
234,506
232,550

Included in the balance above is a £181,057 (€220,000) loan made to Borg B.V. , which bears interest at rate of 5.25% per annum calculated yearly in arrears, starting 22 December 2023.

11
Parent company

The immediate parent company is Borg B.V. a company registered in the Netherlands. Wuhan DDMC Culture Co., Ltd, a company registered in China, is the smallest and largest group in which the company is consolidated and the financial statements are publically available. The financial statements of Wuhan DDMC Culture Co., Ltd are available at 33F Poly Plaza (Block A), 99 Zhongnan, Wuhan, China.

Media Base Sports 2 Limited
Detailed statement of financial position
As at 31 December 2024
8
2024
2023
£
£
£
£
Fixed assets
Goodwill
16,344
113,172
Total intangible assets
16,344
113,172
Current assets
Debtors
300,830
481,213
Prepayments and accrued income
20,575
747
Cash at bank and in hand
140,259
198,634
461,664
680,594
Creditors: amounts falling due within one year
Other creditors
167,266
295,372
Deferred income
-
0
21,508
Accruals and deferred income
24,292
23,867
191,558
340,747
Net current assets
270,106
339,847
Net assets
286,450
453,019
Capital and reserves
Called up share capital
1,196,851
1,196,851
Profit and loss reserves
(910,401)
(743,832)
Total equity
286,450
453,019
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