IRIS Accounts Production v25.4.0.155 05322235 Board of Directors 1.4.24 31.3.25 31.3.25 Medium entities direct marketing services. true true false true true false false false true true true true false These accounts have been prepared in accordance with the provisions applicable to companies subject to the medium-sized companies regime. 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REGISTERED NUMBER: 05322235 (England and Wales)











STRATEGIC REPORT, REPORT OF THE DIRECTORS AND

FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 MARCH 2025

FOR

PRECISION MARKETING GROUP LTD

PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

CONTENTS OF THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025










Page

Company Information 1

Strategic Report 2

Report of the Directors 4

Report of the Independent Auditors 6

Income Statement 9

Other Comprehensive Income 10

Balance Sheet 11

Statement of Changes in Equity 12

Notes to the Financial Statements 13


PRECISION MARKETING GROUP LTD

COMPANY INFORMATION
FOR THE YEAR ENDED 31 MARCH 2025







DIRECTORS: M Caldwell-Nichols BSC
Mrs Y Li
S A Ford
G R Howard
T J Stopher
V W Palmer





SECRETARY: Mrs Y Li





REGISTERED OFFICE: 89 High Street
Hadleigh
Ipswich
Suffolk
IP7 5EA





BUSINESS ADDRESS: Precision House
Lamdin Road
Bury St Edmunds
Suffolk
IP32 6NU





REGISTERED NUMBER: 05322235 (England and Wales)





AUDITORS: Walter Wright
Chartered Accountants
Statutory Auditor
89 High Street
Hadleigh
Ipswich
Suffolk
IP7 5EA

PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

STRATEGIC REPORT
FOR THE YEAR ENDED 31 MARCH 2025


The directors present their strategic report for the year ended 31 March 2025.

REVIEW OF BUSINESS AND DEVELOPMENTS DURING THE YEAR
Precision is a unique provider of Business Services and eCommerce Services, distinguished by our sustainable supply model. Our ability to react quickly to client needs has resulted in Precision being integrated with the operations of clients ranging from multinationals and government bodies to SMEs. Precision's services manifest a wide range of solutions that bridge digital and physical, interlinking with the businesses within the holding company.

Sustainability
Precision has been committed to sustainability since 2015, when it began investing in technology to reduce its carbon footprint. Precision is now an ISO 14001-accredited carbon neutral (for scope 1 and scope 2 emissions) business operating from three sites; two in Bury St Edmunds, Suffolk and one in Watton, Norfolk. Sustainability and carbon reduction are knitted into the fabric of the business. We generate power through our 199kw rooftop solar PV and reduce the use of power through LED lighting, halogen heating and heat-management systems. 2021 saw us remove fossil fuel vehicles from our car fleet, we have adopted a 100% BEV or PHEV vehicle policy. Charging is provided by on site chargers powered by renewable energy.

Our Bury St Edmunds operation became zero emission in 2024 through the installation of Air Source Heat Pump systems - removing all fossil fuel heating. Our energy supply is already 100% renewable, 40% being through our rooftop solar.

Following an energy efficiency audit Precision's Head Office building in Bury St Edmunds has been certified with an EPC rating of A.

Financials
The directors are satisfied with the results for a year in which 80% of revenue was generated from clients who repeated work on a monthly basis. Precision's Technology team continued to develop new products and services, with R&D ensuring that our solutions and technological advancements met the needs of current and new customers. During the year we also began introducing artificial intelligence into our technology stack - deploying AI-driven automation and analytics to optimise operations, personalise eCommerce experiences and accelerate product development.

We successfully created new income streams, attracted new clients and saw increased usage of our solutions by existing clients, all of which contributed to a 38% increase in operating profit. Net asset value is now over £11.2m, and the company is debt free, save from a small amount of hire purchase finance. positioning us well against rising interest rates in the economy.

Precision has limited exposure to specific market sectors, with revenues from Utilities, Property, Professional Bodies and Healthcare sectors being less affected by economic fluctuations. Many of our customers have partnered with Precision since our incorporation in 2005. Precision is recognised for its environmentally conscious production and strong community relationships, which align with the ESG needs of our clients and suppliers.

Precision Marketing Group Limited is a wholly owned subsidiary of Precision Marketing Group Holdings Limited, with the Group including Precision Creative and Media Limited and Precision Pharmacy Limited. The Directors and Executive team, and our superb and stable work force combined contributed to the excellent results of FY24, a trend that has continued into the first half of FY25.

Therefore the directors are satisfied that the company has a strong financial and strategic position.


PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

STRATEGIC REPORT
FOR THE YEAR ENDED 31 MARCH 2025

PRINCIPAL RISKS AND UNCERTAINTIES
Precision operates within markets and sectors that have historically demonstrated resilience to broader economic fluctuations. However, the economic uncertainty such as persistent high inflation and elevated interest rates pose a risk to the company's operations and financial performance, as they may lead to shifts in client demand, affecting revenue streams.

Employment and talent acquisition are important to the business growth. The ability to attract, develop, and retain skilled talent is essential to maintaining our competitive edge and ensuring the delivery of high-quality services.

The growth of key accounts underscores the need to proactively attract new customers to minimise the risk of overreliance on top spending clients. Precision closely monitors client revenue levels and the broader economic factors that influence them. This proactive approach enables us to remain agile in the face of economic uncertainties, ensuring that we can adapt our operations as needed to protect the company's financial health.

While Precision has successfully navigated similar challenges in the past, we acknowledge that these risks are ever-present. To safeguard our operations and financial performance, we are proactively growing new services and expanding our client base. The Group's strategic focus on its Data and Technology capabilities in omnichannel marketing and Ecommerce Services is to ensure sustained growth in the face of future uncertainties.

FINANCIAL KEY PERFORMANCE INDICATORS
2025 2024
EBITDA 3,827,424 2,761,022
Gross profit margin 22.5% 23.4%
Operating profit margin 14.7% 13.9%
Admin expenses as % of turnover 6.9% 8.5%
Return on capital employed 32.6% 32.3%
Current ratio 3.6:1 3.29:1
Average trade debtor days 44 days 53 days

OTHER KEY PERFORMANCE INDICATORS
Staff retention is paramount to our approach, and we now have a stronger workforce who all benefit from a companywide profit share.

ON BEHALF OF THE BOARD:





Mrs Y Li - Director


4 December 2025

PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

REPORT OF THE DIRECTORS
FOR THE YEAR ENDED 31 MARCH 2025


The directors present their report with the financial statements of the company for the year ended 31 March 2025.

DIVIDENDS
The total distribution of dividends for the year ended 31 March 2025 will be £ 94,118 .

DIRECTORS
The directors shown below have held office during the whole of the period from 1 April 2024 to the date of this report.

M Caldwell-Nichols BSC
Mrs Y Li
S A Ford
G R Howard
T J Stopher

Other changes in directors holding office are as follows:

V W Palmer was appointed as a director after 31 March 2025 but prior to the date of this report.

POLITICAL DONATIONS AND EXPENDITURE
The company did not make any political donations during the year.

STATEMENT OF DIRECTORS' RESPONSIBILITIES
The directors are responsible for preparing the Strategic Report, the Report of the Directors and the financial statements in accordance with applicable law and regulations.

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period. In preparing these financial statements, the directors are required to:

-select suitable accounting policies and then apply them consistently;
-make judgements and accounting estimates that are reasonable and prudent;
-prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company's transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

STATEMENT AS TO DISCLOSURE OF INFORMATION TO AUDITORS
So far as the directors are aware, there is no relevant audit information (as defined by Section 418 of the Companies Act 2006) of which the company's auditors are unaware, and each director has taken all the steps that he or she ought to have taken as a director in order to make himself or herself aware of any relevant audit information and to establish that the company's auditors are aware of that information.

PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

REPORT OF THE DIRECTORS
FOR THE YEAR ENDED 31 MARCH 2025


AUDITORS
The auditors, Walter Wright, will be proposed for re-appointment at the forthcoming Annual General Meeting.

ON BEHALF OF THE BOARD:





Mrs Y Li - Director


4 December 2025

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
PRECISION MARKETING GROUP LTD


Opinion
We have audited the financial statements of Precision Marketing Group Ltd (the 'company') for the year ended 31 March 2025 which comprise the Income Statement, Other Comprehensive Income, Balance Sheet, Statement of Changes in Equity and Notes to the Financial Statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:
-give a true and fair view of the state of the company's affairs as at 31 March 2025 and of its profit for the year then ended;
-have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
-have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC's Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

Other information
The directors are responsible for the other information. The other information comprises the information in the Strategic Report and the Report of the Directors, but does not include the financial statements and our Report of the Auditors thereon.

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:
- the information given in the Strategic Report and the Report of the Directors for the financial year for which the financial statements are prepared is consistent with the financial statements; and
- the Strategic Report and the Report of the Directors have been prepared in accordance with applicable legal requirements.

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
PRECISION MARKETING GROUP LTD


Matters on which we are required to report by exception
In the light of the knowledge and understanding of the company and its environment obtained in the course of the audit, we have not identified material misstatements in the Strategic Report or the Report of the Directors.

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our opinion:
- adequate accounting records have not been kept, or returns adequate for our audit have not been received from branches not visited by us; or
- the financial statements are not in agreement with the accounting records and returns; or
- certain disclosures of directors' remuneration specified by law are not made; or
- we have not received all the information and explanations we require for our audit.

Responsibilities of directors
As explained more fully in the Statement of Directors' Responsibilities set out on page four, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the company or to cease operations, or have no realistic alternative but to do so.

Auditors' responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue a Report of the Auditors that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

Our procedures in relation to fraud included but were not limited to:

- obtained an understanding of the nature of the sector, including the legal and regulatory framework that the company operates in.
- enquiries of management whether they have knowledge of any actual, suspected or alleged fraud;
- gaining an understanding of the internal controls established to mitigate risk related to fraud and management override.
- discussion amongst the engagement team regarding risk of fraud such as opportunities for fraudulent manual journal entries to manipulate financial performance, management bias through judgements and assumptions in significant accounting estimates; and
- addressing the risk of fraud through management override of controls by performing journal entry testing.
- challenging accounting estimates to ensure no indication of management bias.

The primary responsibility for the prevention and detection of irregularities including fraud rests with both those charged with governance and management. As with any audit, there remained a risk of non-detection of irregularities, as these may involve collusion, forgery, intentional omissions, misrepresentations or the override of internal controls.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at www.frc.org.uk/auditorsresponsibilities. This description forms part of our Report of the Auditors.

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
PRECISION MARKETING GROUP LTD


Use of our report
This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in a Report of the Auditors and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.




Kevin Brown ACA MAAT (Senior Statutory Auditor)
for and on behalf of Walter Wright
Chartered Accountants
Statutory Auditor
89 High Street
Hadleigh
Ipswich
Suffolk
IP7 5EA

4 December 2025

PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

INCOME STATEMENT
FOR THE YEAR ENDED 31 MARCH 2025

2025 2024
Notes £    £    £    £   

TURNOVER 3 25,135,846 19,314,856

Cost of sales 19,489,443 14,790,724
GROSS PROFIT 5,646,403 4,524,132

Distribution costs 206,916 197,171
Administrative expenses 1,734,493 1,644,542
1,941,409 1,841,713
OPERATING PROFIT 5 3,704,994 2,682,419

Interest receivable and similar income 148,804 50,106
3,853,798 2,732,525

Interest payable and similar expenses 6 429 1,066
PROFIT BEFORE TAXATION 3,853,369 2,731,459

Tax on profit 7 807,638 518,725
PROFIT FOR THE FINANCIAL YEAR 3,045,731 2,212,734

PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

OTHER COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 MARCH 2025

2025 2024
Notes £    £   

PROFIT FOR THE YEAR 3,045,731 2,212,734


OTHER COMPREHENSIVE INCOME - -
TOTAL COMPREHENSIVE INCOME
FOR THE YEAR

3,045,731

2,212,734

PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

BALANCE SHEET
31 MARCH 2025

2025 2024
Notes £    £    £    £   
FIXED ASSETS
Intangible assets 9 6,732 7,992
Tangible assets 10 1,495,151 1,278,812
Investments 11 38,405 38,405
1,540,288 1,325,209

CURRENT ASSETS
Stocks 12 126,500 111,055
Debtors 13 6,513,287 5,804,263
Cash at bank and in hand 6,983,108 4,350,772
13,622,895 10,266,090
CREDITORS
Amounts falling due within one year 14 3,788,599 3,215,127
NET CURRENT ASSETS 9,834,296 7,050,963
TOTAL ASSETS LESS CURRENT
LIABILITIES

11,374,584

8,376,172

CREDITORS
Amounts falling due after more than one
year

15

(36,009

)

-

PROVISIONS FOR LIABILITIES 18 (82,787 ) (71,997 )
NET ASSETS 11,255,788 8,304,175

CAPITAL AND RESERVES
Called up share capital 19 210,150 210,150
Capital contribution reserve 20 57,770 57,770
Retained earnings 20 10,987,868 8,036,255
SHAREHOLDERS' FUNDS 11,255,788 8,304,175

The financial statements were approved by the Board of Directors and authorised for issue on 4 December 2025 and were signed on its behalf by:





Mrs Y Li - Director


PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 MARCH 2025

Called up Capital
share Retained contribution Total
capital earnings reserve equity
£    £    £    £   
Balance at 1 April 2023 210,150 5,955,121 57,770 6,223,041

Changes in equity
Dividends - (131,600 ) - (131,600 )
Total comprehensive income - 2,212,734 - 2,212,734
Balance at 31 March 2024 210,150 8,036,255 57,770 8,304,175

Changes in equity
Dividends - (94,118 ) - (94,118 )
Total comprehensive income - 3,045,731 - 3,045,731
Balance at 31 March 2025 210,150 10,987,868 57,770 11,255,788

PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025


1. STATUTORY INFORMATION

Precision Marketing Group Ltd is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

The presentation currency of the financial statements is the Pound Sterling (£).


2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Financial Reporting Standard 102 - reduced disclosure exemptions
The company has taken advantage of the following disclosure exemptions in preparing these financial statements, as permitted by FRS 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland":

the requirements of Section 7 Statement of Cash Flows;
the requirement of paragraph 3.17(d);
the requirements of paragraphs 11.42, 11.44, 11.45, 11.47, 11.48(a)(iii), 11.48(a)(iv), 11.48(b) and
11.48(c);
the requirements of paragraphs 12.26, 12.27, 12.29(a), 12.29(b) and 12.29A;
the requirement of paragraph 33.7.

Preparation of consolidated financial statements
The financial statements contain information about Precision Marketing Group Ltd as an individual company and do not contain consolidated financial information as the parent of a group. The company is exempt under Section 400 of the Companies Act 2006 from the requirements to prepare consolidated financial statements as it and its subsidiary undertaking are included by full consolidation in the consolidated financial statements of its parent, Precision Marketing Group Holdings Limited, 89 High Street, Hadleigh, Ipswich, IP7 5EA.

Significant judgements and estimates
Estimates and judgements are continually evaluated and are based on historical experience and other factors, including expectations of future events that are believed to be appropriate and reasonable in the circumstances.

a) Critical judgements in applying the entity's accounting policies
There is no area within the company's accounts where management has been required to apply a critical judgement.

b) Key accounting estimates and assumptions

(i) Useful economic lives of assets
The annual depreciation charge for tangible and intangible assets is sensitive to changes in estimated useful economic lives and residual values of the assets. The useful economic lives and residual values are re-assessed annually. They are amended when necessary to reflect current estimates, based on future investments, economic utilisation and the physical condition of the assets

PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2025


2. ACCOUNTING POLICIES - continued

Turnover
Turnover represents the sales of goods and services, is recognised on dispatch of the goods or provision of the service and excludes value added tax.

Goodwill
Goodwill representing the amounts paid in connection with the acquisition of a number of businesses, is being amortised evenly over the estimated useful life of each business acquired. The estimated useful lives range from 3 to 18 years.

Intangible assets
Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

Computer software and domain names is being amortised evenly over its estimated useful life of three years.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life or, if held under a finance lease, over the lease term, whichever is the shorter.
Freehold property - 2% on cost
Plant and machinery - 25% on reducing balance
Fixtures and fittings - 25% on reducing balance
Motor vehicles - 25% on reducing balance
Computer equipment - 33% on reducing balance

Investments in subsidiaries
Investments in subsidiary undertakings are recognised at cost less any provision for impairment.

Stocks
Stocks are valued at the lower of cost and net realisable value, after making due allowance for obsolete and slow moving items.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2025


2. ACCOUNTING POLICIES - continued

Research and development
Expenditure on research and development is written off in the year in which it is incurred.


Hire purchase and leasing commitments
Assets obtained under hire purchase contracts or finance leases are capitalised in the balance sheet. Those held under hire purchase contracts are depreciated over their estimated useful lives. Those held under finance leases are depreciated over their estimated useful lives or the lease term, whichever is the shorter.

The interest element of these obligations is charged to profit or loss over the relevant period. The capital element of the future payments is treated as a liability.

Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

Share-based payments
The cost of equity-settled transactions with employees is measured by reference to the fair value at the date at which they are granted and is recognised as an expense over the vesting period. Fair value is determined using an appropriate pricing model.

Going concern
Long term finance requirements and the company's day to day working capital requirements are met through cash reserves.

The directors have prepared projected cash flow information covering the next twelve months. On the basis of this cash flow information, the directors consider that the company will continue to operate within the facilities currently agreed and within those that they expect to be agreed over the twelve month period from the date of approval of the accounts.

On this basis, the directors consider it appropriate to prepare the financial statements on a going concern basis.

3. TURNOVER

The turnover and profit before taxation are attributable to the one principal activity of the company.

An analysis of turnover by geographical market is given below:

2025 2024
£    £   
United Kingdom 25,101,482 19,222,591
Europe 32,471 87,515
Rest of world 1,893 4,750
25,135,846 19,314,856

PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2025


4. EMPLOYEES AND DIRECTORS
2025 2024
£    £   
Wages and salaries 2,482,333 2,142,394
Social security costs 194,078 185,887
Other pension costs 328,322 211,347
3,004,733 2,539,628

The average number of employees during the year was as follows:
2025 2024

Director 5 5
Digital 10 9
Administration 11 10
Production 25 25
Sales 17 17
68 66

2025 2024
£    £   
Directors' remuneration 300,462 304,795
Directors' pension contributions to money purchase schemes 240,103 146,880

The number of directors to whom retirement benefits were accruing was as follows:

Money purchase schemes 4 4

Information regarding the highest paid director is as follows:
2025 2024
£    £   
Emoluments etc 98,558 99,448
Pension contributions to money purchase schemes 61,946 35,080

5. OPERATING PROFIT

The operating profit is stated after charging/(crediting):

2025 2024
£    £   
Machinery lease 64,760 62,819
Depreciation - owned assets 115,808 78,775
Depreciation - assets on hire purchase contracts 5,134 -
Loss/(profit) on disposal of fixed assets 229 (7,000 )
Goodwill amortisation - 5,573
Computer software and domain names amortisation 1,260 1,254
Auditors' remuneration 17,500 17,250
Auditors remuneration - other 7,828 14,307

PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2025


6. INTEREST PAYABLE AND SIMILAR EXPENSES
2025 2024
£    £   
Other interest paid - 26
Hire purchase 429 1,040
429 1,066

7. TAXATION

Analysis of the tax charge
The tax charge on the profit for the year was as follows:
2025 2024
£    £   
Current tax:
UK corporation tax 929,817 677,044
Corporation tax re prior year (160,241 ) (169,696 )
Payment in respect of group relief 27,272 -
Total current tax 796,848 507,348

Deferred tax 10,790 11,377
Tax on profit 807,638 518,725

Reconciliation of total tax charge included in profit and loss
The tax assessed for the year is lower than the standard rate of corporation tax in the UK. The difference is explained below:

2025 2024
£    £   
Profit before tax 3,853,369 2,731,459
Profit multiplied by the standard rate of corporation tax in the UK of
25% (2024 - 25%)

963,342

682,865

Effects of:
Expenses not deductible for tax purposes 4,537 5,557

Adjustments to tax charge in respect of previous period research and development claim
(160,241

)

(169,697

)

Total tax charge 807,638 518,725

8. DIVIDENDS
2025 2024
£    £   
Ordinary shares of £1 each
Interim 94,118 131,600

PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2025


9. INTANGIBLE FIXED ASSETS
Computer
software
and
domain
Goodwill names Totals
£    £    £   
COST
At 1 April 2024
and 31 March 2025 525,488 88,725 614,213
AMORTISATION
At 1 April 2024 525,488 80,733 606,221
Amortisation for year - 1,260 1,260
At 31 March 2025 525,488 81,993 607,481
NET BOOK VALUE
At 31 March 2025 - 6,732 6,732
At 31 March 2024 - 7,992 7,992

10. TANGIBLE FIXED ASSETS
Freehold Short Plant and
property leasehold machinery
£    £    £   
COST
At 1 April 2024 1,200,833 7,238 1,132,549
Additions - - 186,527
Disposals - (7,238 ) -
At 31 March 2025 1,200,833 - 1,319,076
DEPRECIATION
At 1 April 2024 145,833 7,238 947,376
Charge for year 13,100 - 75,561
Eliminated on disposal - (7,238 ) -
At 31 March 2025 158,933 - 1,022,937
NET BOOK VALUE
At 31 March 2025 1,041,900 - 296,139
At 31 March 2024 1,055,000 - 185,173

PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2025


10. TANGIBLE FIXED ASSETS - continued

Fixtures
and Motor Computer
fittings vehicles equipment Totals
£    £    £    £   
COST
At 1 April 2024 139,888 95,630 254,044 2,830,182
Additions 71,810 57,241 21,932 337,510
Disposals - (13,200 ) - (20,438 )
At 31 March 2025 211,698 139,671 275,976 3,147,254
DEPRECIATION
At 1 April 2024 123,079 91,163 236,681 1,551,370
Charge for year 15,767 6,672 9,842 120,942
Eliminated on disposal - (12,971 ) - (20,209 )
At 31 March 2025 138,846 84,864 246,523 1,652,103
NET BOOK VALUE
At 31 March 2025 72,852 54,807 29,453 1,495,151
At 31 March 2024 16,809 4,467 17,363 1,278,812

Fixed assets, included in the above, which are held under hire purchase contracts are as follows:
Motor
vehicles
£   
COST
Additions 57,241
At 31 March 2025 57,241
DEPRECIATION
Charge for year 5,134
At 31 March 2025 5,134
NET BOOK VALUE
At 31 March 2025 52,107

PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2025


11. FIXED ASSET INVESTMENTS
Shares in
group
undertaking
£   
COST
At 1 April 2024
and 31 March 2025 468,639
PROVISIONS
At 1 April 2024
and 31 March 2025 430,234
NET BOOK VALUE
At 31 March 2025 38,405
At 31 March 2024 38,405

The company's investments at the Balance Sheet date in the share capital of companies include the following:

Guardian Products Limited
Registered office: 89 High Street, Hadleigh, Ipswich, IP7 5EA
Nature of business: Dormant
%
Class of shares: holding
Ordinary 100.00

Precision Database Marketing Limited
Registered office: 89 High Street, Hadleigh, Ipswich, IP7 5EA
Nature of business: Dormant
%
Class of shares: holding
Ordinary 100.00

Precision MG Ltd
Registered office: 89 High Street, Hadleigh, Ipswich, IP7 5EA
Nature of business: Dormant
%
Class of shares: holding
Ordinary 100.00

Precision Direct Marketing Limited
Registered office: 89 High Street, Hadleigh, Ipswich, IP7 5EA
Nature of business: Dormant
%
Class of shares: holding
Ordinary 100.00

12. STOCKS
2025 2024
£    £   
Stocks 126,500 111,055

PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2025


13. DEBTORS
2025 2024
£    £   
Amounts falling due within one year:
Trade debtors 3,055,711 2,794,743
Amounts owed by group undertakings 1,793,111 1,640,299
Other debtors 139,261 45,430
Director's current account 27,500 27,500
Prepayments and accrued income 140,563 93,077
5,156,146 4,601,049

Amounts falling due after more than one year:
Other debtors 1,357,141 1,203,214

Aggregate amounts 6,513,287 5,804,263

Included in other debtors is an amount of £1,357,141 (2024: £1,203,214) due from Precision Healthcare Limited, a related company in which M Caldwell-Nichols has a shareholding. The company has made enquiries of the management of Precision Healthcare Limited and reviewed projected financial information. Based on these discussions and the information provided, the company believes that the loan will be fully recoverable, however there can be no certainty regarding this.

14. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2025 2024
£    £   
Hire purchase contracts (see note 16) 5,029 -
Trade creditors 1,947,177 1,606,061
Amounts owed to group undertakings 38,405 38,405
Corporation tax 428,035 676,408
Social security and other taxes 40,513 38,157
VAT 329,219 318,663
Other creditors 127,421 67,873
Director's current account - 20,888
Accruals and deferred income 872,800 448,672
3,788,599 3,215,127

15. CREDITORS: AMOUNTS FALLING DUE AFTER MORE THAN ONE
YEAR
2025 2024
£    £   
Hire purchase contracts (see note 16) 36,009 -

PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2025


16. LEASING AGREEMENTS

Minimum lease payments fall due as follows:

Hire purchase
contracts
2025 2024
£    £   
Net obligations repayable:
Within one year 5,029 -
Between one and five years 36,009 -
41,038 -

Non-cancellable
operating leases
2025 2024
£    £   
Within one year 150,256 116,514
Between one and five years 205,615 170,339
355,871 286,853

17. SECURED DEBTS

The following secured debts are included within creditors:

2025 2024
£    £   
Hire purchase contracts 41,038 -

18. PROVISIONS FOR LIABILITIES
2025 2024
£    £   
Deferred tax
Accelerated capital allowances 145,358 87,371
Other timing differences (62,571 ) (15,374 )
82,787 71,997

Deferred
tax
£   
Balance at 1 April 2024 71,997
Charge to Income Statement during year 10,790
Balance at 31 March 2025 82,787

PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2025


19. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 2025 2024
value: £    £   
10,150 Ordinary £1 10,150 10,150
200,000 Preference £1 200,000 200,000
210,150 210,150

20. RESERVES
Capital
Retained contribution
earnings reserve Totals
£    £    £   

At 1 April 2024 8,036,255 57,770 8,094,025
Profit for the year 3,045,731 3,045,731
Dividends (94,118 ) (94,118 )
At 31 March 2025 10,987,868 57,770 11,045,638

21. ULTIMATE PARENT COMPANY

Precision Marketing Group Holdings Limited is regarded by the directors as being the company's ultimate parent company.

The registered office of Precision Marketing Group Holdings Limited is 89 High Street, Hadleigh, Ipswich, IP7 5EA.

The largest and smallest group in which the results of the company are consolidated is that headed by Precision Marketing Group Holdings Limited. The consolidated accounts of this company are available to the public and may be obtained from Companies House, Crown Way, Cardiff, CF14 3UZ. No other group accounts includes the results of the company.

22. DIRECTORS' ADVANCES, CREDITS AND GUARANTEES

The following advances and credits to directors subsisted during the years ended 31 March 2025 and 31 March 2024:

2025 2024
£    £   
G R Howard
Balance outstanding at start of year 5,000 -
Amounts advanced - 5,000
Amounts repaid - -
Amounts written off - -
Amounts waived - -
Balance outstanding at end of year 5,000 5,000

PRECISION MARKETING GROUP LTD (REGISTERED NUMBER: 05322235)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2025


22. DIRECTORS' ADVANCES, CREDITS AND GUARANTEES - continued

Mrs Y Li
Balance outstanding at start of year 14,500 -
Amounts advanced - 14,500
Amounts repaid - -
Amounts written off - -
Amounts waived - -
Balance outstanding at end of year 14,500 14,500

T J Stopher
Balance outstanding at start of year 8,000 -
Amounts advanced - 8,000
Amounts repaid - -
Amounts written off - -
Amounts waived - -
Balance outstanding at end of year 8,000 8,000

M Caldwell-Nichols BSC
Balance outstanding at start of year - -
Amounts advanced 1,350,000 -
Amounts repaid (1,350,000 ) -
Amounts written off - -
Amounts waived - -
Balance outstanding at end of year - -

The loans to the directors are all unsecured and interest free save for the loans to Y Li and M Caldwell-Nicols where interest is charged at 2.25%.

23. RELATED PARTY DISCLOSURES

Key management personnel of the entity or its parent (in the aggregate)
2025 2024
£    £   
Remuneration 540,565 451,675
Amount due from related party 27,500 27,500
Amount due to related party - 20,888

Other related parties
2025 2024
£    £   
Sales 310,042 343,142
Amount due from related parties 1,385,653 1,347,637
Provisions for uncollectible receivables relating to amount of
outstanding balances

-

114,175

24. ULTIMATE CONTROLLING PARTY

The controlling party is M Caldwell-Nichols.