Hope&Glory PR Limited
Annual Report and Financial Statements
For the year ended 31 March 2025
Company Registration No. 13665356 (England and Wales)
Hope&Glory PR Limited
Company Information
Directors
Mr P Gordon MacIntosh
Ms J Carr
Company number
13665356
Registered office
71 Collier Street
London
N1 9BE
Auditor
Moore Kingston Smith LLP
Charlotte Building
17 Gresse Street
London
W1T 1QL
Hope&Glory PR Limited
Contents
Page
Strategic report
1 - 2
Directors' report
3 - 4
Independent auditor's report
5 - 8
Group statement of comprehensive income
9
Group balance sheet
10
Company balance sheet
11
Group statement of changes in equity
12
Company statement of changes in equity
13
Group statement of cash flows
14
Notes to the financial statements
15 - 32
Hope&Glory PR Limited
Strategic Report
For the year ended 31 March 2025
Page 1

The directors present the strategic report for the year ended 31 March 2025.

Fair review of the business

 

Principal activities

Hope and Glory PR Limited is a multi-award-winning consumer PR agency, operating from offices in London, UK.

The primary business activity is to manage and build the reputation of some of the world’s leading organisations through commercially focused creative brand campaigns. The agency’s purpose is to create PR campaigns for global brands that earn attention.

The agency works with over 50 separate clients, the majority of which are category-leaders or leading challenger brands. Since its inception in 2011, the work produced by the agency has been shortlisted for over 1,500 awards and won over 550 trophies in that time.

Business review

The year saw strong growth in income as the business increased fee income from a number of streams. There were strong new business wins as major new clients joined the agency roster. We also saw substantial increases in spend from existing clients during the course of the year as organic growth was strong. In addition we saw growth from newer income streams including social, digital and influencer work and our work in sports.

The business won substantial new business across major categories in FY25 which contributed to strong increases to its fee income. We were able to realise a full year of income from two major global brands which took the business on to deliver international campaigns work late in FY24 and delivered a full year of income in FY25. There were major wins in categories including consumer technology and travel. There were also a number of existing clients that increased their spend with us over the course of FY25.

Hope&Glory consolidated its reputation as one of the UK’s leading creative PR agencies. The business was the agency that, according to industry title PR Week, won more awards for its work than any other agency in the sector over the previous five year period. We are the only independent, UK-only agency in the top-five (the others on the list were all global networks).

Agency awards in this timeframe included Campaign Agency of the Year 2024; three Creative Moment Awards 2023 agency awards; three-times PR Moment Awards 2023 Agency of the Year; PRCA Agency of the Year and PR Week Agency of the Year. We also won a host of industry awards for the quality of the client work delivered in the course of FY25.

Our reputation as a top employer brand enables the agency to attract and retain talent more readily than our competition. Our staff churn remained well under 10% and our recruitment costs were lower than industry average due to the volume of direct applications for roles.

Furthermore a number of leading industry journals credited the agency as a great place to work, enhancing our reputation amongst potential recruits. We were named amongst the Sabre Awards EMEA 2023 list of five Best Agencies to Work for in EMEA. Hope&Glory appeared on Campaign Magazine’s Best Agencies to Work For list and we feature in the Sunday Times Best Places to Work 2025.

A combination of strong client growth in FY25 and a strong reputation as being amongst the best businesses in our sector for our work.

Hope&Glory PR Limited
Strategic Report (Continued)
For the year ended 31 March 2025
Page 2
Principal risks and uncertainties

The principal risk to business growth continued to be that of client retention and winning new business. However, exposure to these risks continue to be well-managed.

The agency has a reputation for building long-lasting business relationships with its clients. The agency runs an annual client survey, with 100% of clients saying they’d recommend Hope&Glory PR to a colleague looking to hire an agency in the sector.

The agency has managed its staff costs over FY25 as we sought to adjust margin upwards. However, we were once again able to retain our key talent over the course of the year. Where we have needed to recruit we have found it relatively easy to do so as we remain an attractive employer brand.

Key performance indicators

The Key Performance Indicators were:

Gross Profit £10,363,475

Staff Cost to Gross Profit 1:1.53

Operating Profit Margin 5.87%

These Key Performance Indicators are monitored by the Board on a monthly basis as part of financial management controls and review of detailed management accounts.

Community & Environment

The agency continued its commitment to work with organisations to support their external communications efforts and we ran two pro-bono partnerships annually with not-for-profits. This year we worked with the Campaign Against Living Miserably and with Great Ormond Street Hospital Charity on awareness campaigns which were both commercially successful for the charities and enhanced the agency’s standing within the industry.

We continue to work with organisations that champion diversity and inclusivity within the communications industry. We retained the Blueprint Ally kitemark for our work to foster a diverse and inclusive working environment. We have also been supporting campaigns including People Like Us, D&AD’s Shift Programme, A New Direction STEP programme and University of the Arts London.

In 2022 we started work with consultancy Climate Impact Partners to measure our environmental impact and were awarded Carbon Neutral Status following their audit. This was repeated in FY25. We have undertaken a programme with Climate Impact Partners to monitor and reduce our impact over the coming years. This has been in order to ensure that we are operating responsibly as a business, as well as in order to meet clients’ increasing demands for suppliers to meet their Scope Three carbon reduction targets which will become more significant in the coming years.

On behalf of the board

Mr P Gordon MacIntosh
Director
10 December 2025
Hope&Glory PR Limited
Directors' Report
For the year ended 31 March 2025
Page 3

The directors present their annual report and financial statements for the year ended 31 March 2025.

Principal activities

The principal activity of the company and group continued to be that of a creative consumer PR agency.

Directors

The directors who held office during the year and up to the date of signature of the financial statements were as follows:

Mr P Gordon MacIntosh
Ms J Carr
Results and dividends

No ordinary dividends were paid. The directors do not recommend payment of a further dividend.

Auditor

Moore Kingston Smith LLP were appointed as auditors to the group and in accordance with section 485 of the Companies Act 2006, a resolution proposing that they be re-appointed will be put at a General Meeting.

Energy and carbon report

As the group has not consumed more than 40,000 kWh of energy in this reporting period, it qualifies as a low energy user under these regulations and is not required to report on its emissions, energy consumption or energy efficiency activities.

Statement of directors' responsibilities

The directors are responsible for preparing the Annual Report and the financial statements in accordance with applicable law and regulations.

 

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the group and company, and of the profit or loss of the group for that period. In preparing these financial statements, the directors are required to:

 

 

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the group’s and company’s transactions and disclose with reasonable accuracy at any time the financial position of the group and company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the group and company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

Statement of disclosure to auditor

So far as each person who was a director at the date of approving this report is aware, there is no relevant audit information of which the auditor of the company is unaware. Additionally, the directors individually have taken all the necessary steps that they ought to have taken as directors in order to make themselves aware of all relevant audit information and to establish that the auditor of the company is aware of that information.

Hope&Glory PR Limited
Directors' Report (Continued)
For the year ended 31 March 2025
Page 4
On behalf of the board
Mr P Gordon MacIntosh
Director
10 December 2025
Hope&Glory PR Limited
Independent Auditor's Report
To the Members of Hope&Glory PR Limited
Page 5
Opinion

We have audited the financial statements of Hope&Glory PR Limited (the 'parent company') and its subsidiaries (the 'group') for the year ended 31 March 2025 which comprise the Group Statement of Comprehensive Income, the Group Balance Sheet, the Company Balance Sheet, the Group Statement of Changes in Equity, the Company Statement of Changes in Equity, the Group Statement of Cash Flows and notes to the financial statements, including significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:

Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditor's responsibilities for the audit of the financial statements section of our report. We are independent of the group and parent company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern

In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

 

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the group's and parent company’s ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

 

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

Other information

The other information comprises the information included in the annual report other than the financial statements and our auditor's report thereon. The directors are responsible for the other information contained within the annual report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

 

Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.

 

We have nothing to report in this regard.

Hope&Glory PR Limited
Independent Auditor's Report (Continued)
To the Members of Hope&Glory PR Limited
Page 6

Opinions on other matters prescribed by the Companies Act 2006

In our opinion, based on the work undertaken in the course of our audit:

Matters on which we are required to report by exception

In the light of the knowledge and understanding of the group and the parent company and their environment obtained in the course of the audit, we have not identified material misstatements in the Strategic Report or the Directors' Report.

 

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:

 

Responsibilities of directors

As explained more fully in the Directors' Responsibilities Statement, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

 

In preparing the financial statements, the directors are responsible for assessing the group's and parent company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the group or parent company or to cease operations, or have no realistic alternative but to do so.

Hope&Glory PR Limited
Independent Auditor's Report (Continued)
To the Members of Hope&Glory PR Limited
Page 7
Auditor's responsibilities for the audit of the financial statements

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor's report that includes our opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

As part of an audit in accordance with ISAs (UK) we exercise professional judgement and maintain professional scepticism throughout the audit. We also:

 

We communicate with those charged with governance regarding, among other matters, the planned scope and timing of the audit and significant audit findings, including any significant deficiencies in internal control that we identify during our audit.

 

Hope&Glory PR Limited
Independent Auditor's Report (Continued)
To the Members of Hope&Glory PR Limited
Page 8

Explanation as to what extent the audit was considered capable of detecting irregularities, including

fraud

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities,

including fraud is detailed below.

 

The objectives of our audit in respect of fraud, are; to identify and assess the risks of material misstatement of the financial statements due to fraud; to obtain sufficient appropriate audit evidence regarding the assessed risks of material misstatement due to fraud, through designing and implementing appropriate responses to those assessed risks; and to respond appropriately to instances of fraud or suspected fraud identified during the audit. However, the primary responsibility for the prevention and detection of fraud rests with both management and those charged with governance of the company.

 

Our approach was as follows:

Ÿ

 

There are inherent limitations in the audit procedures described above. We are less likely to become aware of instances of non-compliance with laws and regulations that are not closely related to events and transactions reflected in the financial statements. Also, the risk of not detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for example, forgery or intentional misrepresentations, or through collusion.

Use of our report

This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken for no purpose other than to draw to the attention of the company’s members those matters we are required to include in an auditor's report addressed to them. To the fullest extent permitted by law, we do not accept or assume responsibility to any party other than the company and the company’s members as a body, for our audit work, for this report, or for the opinions we have formed.

Callum Gritt (Senior Statutory Auditor)
for and on behalf of Moore Kingston Smith LLP
11 December 2025
Chartered Accountants
Statutory Auditor
Charlotte Building
17 Gresse Street
London
W1T 1QL
Hope&Glory PR Limited
Group Statement of Comprehensive Income
For the year ended 31 March 2025
Page 9
2025
2024
Notes
£
£
Turnover
3
20,610,354
18,413,163
Cost of sales
(10,246,879)
(9,034,118)
Gross profit
10,363,475
9,379,045
Administrative expenses
(9,472,357)
(8,874,164)
Other operating income
5,825
-
0
Operating profit
4
896,943
504,881
Interest receivable and similar income
8
-
0
346
Interest payable and similar expenses
9
(41,394)
-
0
Profit before taxation
855,549
505,227
Tax on profit
10
(247,451)
(132,885)
Profit for the financial year
608,098
372,342
Profit for the financial year is attributable to:
- Owners of the parent company
602,379
386,279
- Non-controlling interests
5,719
(13,937)
608,098
372,342
Total comprehensive income for the year is attributable to:
- Owners of the parent company
602,379
386,279
- Non-controlling interests
5,719
(13,937)
608,098
372,342
Hope&Glory PR Limited
Group Balance Sheet
As at 31 March 2025
Page 10
2025
2024
Notes
£
£
£
£
Fixed assets
Goodwill
12
620,830
715,830
Tangible assets
13
119,347
150,001
740,177
865,831
Current assets
Debtors
16
6,797,875
4,719,097
Cash at bank and in hand
606,115
1,008,934
7,403,990
5,728,031
Creditors: amounts falling due within one year
17
(7,287,659)
(6,345,452)
Net current assets/(liabilities)
116,331
(617,421)
Net assets
856,508
248,410
Capital and reserves
Called up share capital
20
10,200
10,200
Profit and loss reserves
849,946
247,567
Equity attributable to owners of the parent company
860,146
257,767
Non-controlling interests
(3,638)
(9,357)
856,508
248,410
The financial statements were approved by the board of directors and authorised for issue on 10 December 2025 and are signed on its behalf by:
10 December 2025
Mr P  Gordon MacIntosh
Director
Hope&Glory PR Limited
Company Balance Sheet
As at 31 March 2025
31 March 2025
Page 11
2025
2024
Notes
£
£
£
£
Fixed assets
Goodwill
12
620,830
715,830
Tangible assets
13
119,347
149,750
Investments
14
200
200
740,377
865,780
Current assets
Debtors
16
6,572,171
4,506,443
Cash at bank and in hand
340,281
955,680
6,912,452
5,462,123
Creditors: amounts falling due within one year
17
(6,908,140)
(6,080,264)
Net current assets/(liabilities)
4,312
(618,141)
Net assets
744,689
247,639
Capital and reserves
Called up share capital
20
10,200
10,200
Profit and loss reserves
734,489
237,439
Total equity
744,689
247,639

As permitted by s408 Companies Act 2006, the company has not presented its own profit and loss account and related notes. The company’s profit for the year was £497,050 (2024 - £543,333 profit).

The financial statements were approved by the board of directors and authorised for issue on 10 December 2025 and are signed on its behalf by:
10 December 2025
Mr P  Gordon MacIntosh
Director
Company Registration No. 13665356 (England and Wales)
Hope&Glory PR Limited
Group Statement of Changes in Equity
For the year ended 31 March 2025
Page 12
Share capital
Profit and loss reserves
Total controlling interest
Non-controlling interest
Total
Notes
£
£
£
£
£
Balance at 1 April 2023
10,200
258,806
269,006
(7,938)
261,068
Year ended 31 March 2024:
Profit and total comprehensive income for the year
-
386,279
386,279
(13,937)
372,342
Dividends
11
-
(385,000)
(385,000)
-
(385,000)
Other movements
-
(12,518)
(12,518)
12,518
-
Balance at 31 March 2024
10,200
247,567
257,767
(9,357)
248,410
Year ended 31 March 2025:
Profit and total comprehensive income for the year
-
602,379
602,379
5,719
608,098
Balance at 31 March 2025
10,200
849,946
860,146
(3,638)
856,508
Hope&Glory PR Limited
Company Statement of Changes in Equity
For the year ended 31 March 2025
Page 13
Share capital
Profit and loss reserves
Total
Notes
£
£
£
Balance at 1 April 2023
10,200
79,106
89,306
Year ended 31 March 2024:
Profit and total comprehensive income for the year
-
543,333
543,333
Dividends
11
-
(385,000)
(385,000)
Balance at 31 March 2024
10,200
237,439
247,639
Year ended 31 March 2025:
Profit and total comprehensive income for the year
-
497,050
497,050
Balance at 31 March 2025
10,200
734,489
744,689
Hope&Glory PR Limited
Group Statement of Cash Flows
For the year ended 31 March 2025
Page 14
2025
2024
Notes
£
£
£
£
Cash flows from operating activities
Cash (absorbed by)/generated from operations
24
(268,902)
1,160,628
Interest paid
(41,394)
-
0
Income taxes paid
(54,422)
(305,010)
Net cash (outflow)/inflow from operating activities
(364,718)
855,618
Investing activities
Purchase of tangible fixed assets
(38,101)
(136,183)
Proceeds from disposal of tangible fixed assets
-
586
Interest received
-
0
346
Net cash used in investing activities
(38,101)
(135,251)
Financing activities
Dividends paid to equity shareholders
-
0
(385,000)
Net cash used in financing activities
-
(385,000)
Net (decrease)/increase in cash and cash equivalents
(402,819)
335,367
Cash and cash equivalents at beginning of year
1,008,934
673,567
Cash and cash equivalents at end of year
606,115
1,008,934
Hope&Glory PR Limited
Notes to the Group Financial Statements
For the year ended 31 March 2025
Page 15
1
Accounting policies
Company information

Hope&Glory PR Limited (“the company”) is a private limited company domiciled and incorporated in England and Wales. The registered office is 71 Collier Street, London, N1 9BE.

 

The group consists of Hope&Glory PR Limited and all of its subsidiaries.

1.1
Accounting convention

These financial statements have been prepared in accordance with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006.

The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £.

The financial statements have been prepared under the historical cost convention. The principal accounting policies adopted are set out below.

1.2
Business combinations

In the parent company financial statements, the cost of a business combination is the fair value at the acquisition date of the assets given, equity instruments issued and liabilities incurred or assumed, plus costs directly attributable to the business combination. The excess of the cost of a business combination over the fair value of the identifiable assets, liabilities and contingent liabilities acquired is recognised as goodwill. The cost of the combination includes the estimated amount of contingent consideration that is probable and can be measured reliably, and is adjusted for changes in contingent consideration after the acquisition date. Provisional fair values recognised for business combinations in previous periods are adjusted retrospectively for final fair values determined in the 12 months following the acquisition date. Investments in subsidiaries, joint ventures and associates are accounted for at cost less impairment.

 

Deferred tax is recognised on differences between the value of assets (other than goodwill) and liabilities recognised in a business combination accounted for using the purchase method and the amounts that can be deducted or assessed for tax, considering the manner in which the carrying amount of the asset or liability is expected to be recovered or settled. The deferred tax recognised is adjusted against goodwill or negative goodwill.

1.3
Basis of consolidation

The consolidated group financial statements consist of the financial statements of the parent company Hope&Glory PR Limited together with all entities controlled by the parent company (its subsidiaries) and the group’s share of its interests in joint ventures and associates.

 

All financial statements are made up to 31 March 2025. Where necessary, adjustments are made to the financial statements of subsidiaries to bring the accounting policies used into line with those used by other members of the group.

 

All intra-group transactions, balances and unrealised gains on transactions between group companies are eliminated on consolidation. Unrealised losses are also eliminated unless the transaction provides evidence of an impairment of the asset transferred.

Subsidiaries are consolidated in the group’s financial statements from the date that control commences until the date that control ceases.

Hope&Glory PR Limited
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
1
Accounting policies
(Continued)
Page 16

Entities in which the group holds an interest and which are jointly controlled by the group and one or more other venturers under a contractual arrangement are treated as joint ventures. Entities other than subsidiary undertakings or joint ventures, in which the group has a participating interest and over whose operating and financial policies the group exercises a significant influence, are treated as associates.

Investments in joint ventures and associates are carried in the group balance sheet at cost plus post-acquisition changes in the group’s share of the net assets of the entity, less any impairment in value. The carrying values of investments in joint ventures and associates include acquired goodwill.

 

If the group’s share of losses in a joint venture or associate equals or exceeds its investment in the joint venture or associate, the group does not recognise further losses unless it has incurred obligations to do so or has made payments on behalf of the joint venture or associate.

 

Unrealised gains arising from transactions with joint ventures and associates are eliminated to the extent of the group’s interest in the entity.

1.4
Going concern

At the time of approving the financial statements, the directors have a reasonable expectation that the group has adequate resources to continue in operational existence for the foreseeable future for the following reasons.

 

At the balance sheet date the group has net current assets of £116,331 (2024: £617,421 net current liabilities) it generated a profit for the year of £608,098 (2024: £372,342). In addition the directors have prepared cash flow forecasts for a period of 12 months from the date of approval of these financial statements which indicate that, taking account of reasonably possible downsides, the company will have sufficient available cash to pay it’s creditors as they fall due. These cash flow forecasts include the scheduled material payments and best estimates of other material cash movements.

 

Consequently, the directors are confident that the company will have sufficient cash to continue to meet its liabilities as they fall due for at least 12 months from the date of approval of the financial statements and therefore has prepared the financial statements on a going concern basis.

1.5
Turnover

Turnover is recognised at the fair value of the consideration received or receivable for services provided in the normal course of business, and is shown net of VAT and other sales related taxes. The fair value of consideration takes into account trade discounts, settlement discounts and volume rebates.

 

When cash inflows are deferred and represent a financing arrangement, the fair value of the consideration is the present value of the future receipts. The difference between the fair value of the consideration and the nominal amount received is recognised as interest income.

Revenue from contracts for the provision of professional services is recognised by reference to the stage of completion when the stage of completion, costs incurred and costs to complete can be estimated reliably. The stage of completion is calculated by comparing costs incurred, mainly in relation to contractual hourly staff rates and materials, as a proportion of total costs. Where the outcome cannot be estimated reliably, revenue is recognised only to the extent of the expenses recognised that it is probable will be recovered.

Hope&Glory PR Limited
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
1
Accounting policies
(Continued)
Page 17
1.6
Intangible fixed assets - goodwill

Goodwill represents the excess of the cost of acquisition of a business over the fair value of net assets acquired. It is initially recognised as an asset at cost and is subsequently measured at cost less accumulated amortisation and accumulated impairment losses. Goodwill is considered to have a finite useful life and is amortised on a systematic basis over its expected life, which is 10 years.

 

For the purposes of impairment testing, goodwill is allocated to the cash-generating units expected to benefit from the acquisition. Cash-generating units to which goodwill has been allocated are tested for impairment at least annually, or more frequently when there is an indication that the unit may be impaired. If the recoverable amount of the cash-generating unit is less than the carrying amount of the unit, the impairment loss is allocated first to reduce the carrying amount of any goodwill allocated to the unit and then to the other assets of the unit pro-rata on the basis of the carrying amount of each asset in the unit.

1.7
Tangible fixed assets

Tangible fixed assets are initially measured at cost and subsequently measured at cost or valuation, net of depreciation and any impairment losses.

Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:

Leasehold improvements
20% straight line
Fixtures and fittings
33% straight line
Computers
33% straight line

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is recognised in the profit and loss account.

1.8
Fixed asset investments

Equity investments are measured at fair value through profit or loss, except for those equity investments that are not publicly traded and whose fair value cannot otherwise be measured reliably, which are recognised at cost less impairment until a reliable measure of fair value becomes available.

 

In the parent company financial statements, investments in subsidiaries, associates and jointly controlled entities are initially measured at cost and subsequently measured at cost less any accumulated impairment losses.

A subsidiary is an entity controlled by the group. Control is the power to govern the financial and operating policies of the entity so as to obtain benefits from its activities.

Hope&Glory PR Limited
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
1
Accounting policies
(Continued)
Page 18

An associate is an entity, being neither a subsidiary nor a joint venture, in which the company holds a long-term interest and where the company has significant influence. The group considers that it has significant influence where it has the power to participate in the financial and operating decisions of the associate.

 

Investments in associates are initially recognised at the transaction price (including transaction costs) and are subsequently adjusted to reflect the group’s share of the profit or loss, other comprehensive income and equity of the associate using the equity method. Any difference between the cost of acquisition and the share of the fair value of the net identifiable assets of the associate on acquisition is recognised as goodwill. Any unamortised balance of goodwill is included in the carrying value of the investment in associates.

 

Losses in excess of the carrying amount of an investment in an associate are recorded as a provision only when the company has incurred legal or constructive obligations or has made payments on behalf of the associate.

 

In the parent company financial statements, investments in associates are accounted for at cost less impairment.

Entities in which the group has a long term interest and shares control under a contractual arrangement are classified as jointly controlled entities.

1.9
Cash and cash equivalents

Cash and cash equivalents are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities.

1.10
Financial instruments

The group has elected to apply the provisions of Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instruments Issues’ of FRS 102 to all of its financial instruments.

 

Financial instruments are recognised in the group's balance sheet when the group becomes party to the contractual provisions of the instrument.

 

Financial assets and liabilities are offset and the net amounts presented in the financial statements when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Basic financial assets

Basic financial assets, which include debtors and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised.

Other financial assets

Other financial assets, including investments in equity instruments which are not subsidiaries, associates or joint ventures, are initially measured at fair value, which is normally the transaction price. Such assets are subsequently carried at fair value and the changes in fair value are recognised in profit or loss, except that investments in equity instruments that are not publicly traded and whose fair values cannot be measured reliably are measured at cost less impairment.

Hope&Glory PR Limited
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
1
Accounting policies
(Continued)
Page 19
Impairment of financial assets

Financial assets, other than those held at fair value through profit and loss, are assessed for indicators of impairment at each reporting end date.

 

Financial assets are impaired where there is objective evidence that, as a result of one or more events that occurred after the initial recognition of the financial asset, the estimated future cash flows have been affected. If an asset is impaired, the impairment loss is the difference between the carrying amount and the present value of the estimated cash flows discounted at the asset’s original effective interest rate. The impairment loss is recognised in profit or loss.

 

If there is a decrease in the impairment loss arising from an event occurring after the impairment was recognised, the impairment is reversed. The reversal is such that the current carrying amount does not exceed what the carrying amount would have been, had the impairment not previously been recognised. The impairment reversal is recognised in profit or loss.

Derecognition of financial assets

Financial assets are derecognised only when the contractual rights to the cash flows from the asset expire or are settled, or when the group transfers the financial asset and substantially all the risks and rewards of ownership to another entity, or if some significant risks and rewards of ownership are retained but control of the asset has transferred to another party that is able to sell the asset in its entirety to an unrelated third party.

Classification of financial liabilities

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the group after deducting all of its liabilities.

Basic financial liabilities

Basic financial liabilities, including creditors, bank loans, loans from fellow group companies and preference shares that are classified as debt, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised.

 

Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.

 

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method.

Hope&Glory PR Limited
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
1
Accounting policies
(Continued)
Page 20
Other financial liabilities

Derivatives, including interest rate swaps and forward foreign exchange contracts, are not basic financial instruments. Derivatives are initially recognised at fair value on the date a derivative contract is entered into and are subsequently re-measured at their fair value. Changes in the fair value of derivatives are recognised in profit or loss in finance costs or finance income as appropriate, unless hedge accounting is applied and the hedge is a cash flow hedge.

 

Debt instruments that do not meet the conditions in FRS 102 paragraph 11.9 are subsequently measured at fair value through profit or loss. Debt instruments may be designated as being measured at fair value through profit or loss to eliminate or reduce an accounting mismatch or if the instruments are measured and their performance evaluated on a fair value basis in accordance with a documented risk management or investment strategy.

Derecognition of financial liabilities

Financial liabilities are derecognised when the group's contractual obligations expire or are discharged or cancelled.

1.11
Equity instruments

Equity instruments issued by the group are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the group.

1.12
Taxation

The tax expense represents the sum of the tax currently payable and deferred tax.

Current tax

The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the profit and loss account because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. The group’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the reporting end date.

Deferred tax

Deferred tax liabilities are generally recognised for all timing differences and deferred tax assets are recognised to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Such assets and liabilities are not recognised if the timing difference arises from goodwill or from the initial recognition of other assets and liabilities in a transaction that affects neither the tax profit nor the accounting profit.

 

The carrying amount of deferred tax assets is reviewed at each reporting end date and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset is realised. Deferred tax is charged or credited in the profit and loss account, except when it relates to items charged or credited directly to equity, in which case the deferred tax is also dealt with in equity. Deferred tax assets and liabilities are offset if, and only if, there is a legally enforceable right to offset current tax assets and liabilities and the deferred tax assets and liabilities relate to taxes levied by the same tax authority.

Hope&Glory PR Limited
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
1
Accounting policies
(Continued)
Page 21
1.13
Employee benefits

The costs of short-term employee benefits are recognised as a liability and an expense, unless those costs are required to be recognised as part of the cost of stock or fixed assets.

 

The cost of any unused holiday entitlement is recognised in the period in which the employee’s services are received.

 

Termination benefits are recognised immediately as an expense when the company is demonstrably committed to terminate the employment of an employee or to provide termination benefits.

1.14
Retirement benefits

Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.

1.15
Share-based payments

For cash-settled share-based payments, a liability is recognised for the goods and services acquired, measured initially at the fair value of the liability. At the balance sheet date until the liability is settled, and at the date of settlement, the fair value of the liability is remeasured, with any changes in fair value recognised in profit or loss for the year.

1.16
Leases

Rentals payable under operating leases, including any lease incentives received, are charged to profit or loss on a straight line basis over the term of the relevant lease except where another more systematic basis is more representative of the time pattern in which economic benefits from the leased asset are consumed.

2
Judgements and key sources of estimation uncertainty

In the application of the group’s accounting policies, the directors are required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.

 

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.

Hope&Glory PR Limited
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
2
Judgements and key sources of estimation uncertainty
(Continued)
Page 22
Key sources of estimation uncertainty

The estimates and assumptions which have a significant risk of causing a material adjustment to the carrying amount of assets and liabilities are as follows.

Goodwill

The Group establishes a reliable estimate of the useful life of goodwill arising from the acquisition of Hope & Glory Communications LLP.

 

Goodwill arising on the acquired interest in Hope & Glory Communications LLP is being amortised evenly over the directors' estimate of its useful life of 10 years.

Revenue recognition

Turnover is recognised to the extent economic benefits will flow to the company and that turnover can be reliably measured. Turnover represents amounts received or receivable from clients, exclusive of Value Added Tax, for the rendering of services, and comprises charges for fees, commissions and rechargeable expenses and marketing products incurred on behalf of the clients. Turnover derived from retainers is recognised on a straight line basis in accordance with the contract. Where the term of a project straddles the period end, the client has applied an element of judgement to determine the turnover to recognise in the period; being the proportion of deliverables satisfied in line with the contract.

Impairment of goodwill

The Company performs an annual impairment review of goodwill. At each reporting date, the Company review the remaining useful life and carrying amounts of its goodwill to determine whether there is any indication of impairment. If such indication exists, then the new remaining useful life is estimated and carrying value adjusted accordingly. Any impairment loss is recognised in the Statement of Comprehensive Income.

Recoverability of Director's Loan Accounts

Included within other debtors is an amount of £604,730 owed by the directors. The directors have considered the recoverability of this balance and drawn up a 2 year forecast showing sufficient distributable reserves in order to recover this balance by way of dividends. If there are negative changes to the forecasted financial performance, the directors may change their view on the recoverability of the balance. If the directors were to assess the full balance as irrecoverable, this would have a material impact on the accounts.

3
Turnover and other revenue
2025
2024
£
£
Turnover analysed by class of business
Fee income
10,264,938
9,671,823
Recharge income
10,345,416
8,741,340
20,610,354
18,413,163
Hope&Glory PR Limited
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
3
Turnover and other revenue
(Continued)
Page 23
2025
2024
£
£
Turnover analysed by geographical market
UK
17,140,283
15,931,581
US
2,534,755
27,727
Rest of the world
396,808
372,988
EU
538,508
2,080,867
20,610,354
18,413,163
2025
2024
£
£
Other revenue
Interest income
-
346
4
Operating profit
2025
2024
£
£
Operating profit for the year is stated after charging:
Exchange losses
8,800
20,621
Depreciation of owned tangible fixed assets
68,755
55,222
(Profit)/loss on disposal of tangible fixed assets
-
385
Amortisation of intangible assets
95,000
95,000
Operating lease charges
341,576
345,481
5
Auditor's remuneration
2025
2024
Fees payable to the company's auditor and associates:
£
£
For audit services
Audit of the financial statements of the group and company
41,100
38,095
Audit of the financial statements of the company's subsidiaries
8,800
10,400
49,900
48,495
Hope&Glory PR Limited
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
Page 24
6
Employees

The average monthly number of persons (including directors) employed by the group and company during the year was:

Group
Company
2025
2024
2025
2024
Number
Number
Number
Number
97
101
93
93

Their aggregate remuneration comprised:

Group
Company
2025
2024
2025
2024
£
£
£
£
Wages and salaries
6,033,165
5,376,338
5,844,049
4,965,019
Social security costs
603,677
602,320
582,251
564,348
Pension costs
151,512
153,973
146,821
143,329
6,788,354
6,132,631
6,573,121
5,672,696
7
Directors' remuneration
2025
2024
£
£
Remuneration for qualifying services
371,698
466,593
Company pension contributions to defined contribution schemes
10,800
9,600
382,498
476,193
The number of directors for whom retirement benefits are accruing under defined contribution schemes amounted to 2 (2024 - 2).
Remuneration disclosed above includes the following amounts paid to the highest paid director:
2025
2024
£
£
Remuneration for qualifying services
193,601
152,000
Company pension contributions to defined contribution schemes
5,400
4,800
Hope&Glory PR Limited
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
Page 25
8
Interest receivable and similar income
2025
2024
£
£
Interest income
Interest on bank deposits
-
0
346

Investment income includes the following:

Interest on financial assets not measured at fair value through profit or loss
-
346
9
Interest payable and similar expenses
2025
2024
£
£
Other finance costs:
Other interest
41,394
-
10
Taxation
2025
2024
£
£
Current tax
UK corporation tax on profits for the current period
247,451
132,885

The actual charge for the year can be reconciled to the expected charge for the year based on the profit or loss and the standard rate of tax as follows:

2025
2024
£
£
Profit before taxation
855,549
505,227
Expected tax charge based on the standard rate of corporation tax in the UK of 25.00% (2024: 25.00%)
213,887
126,307
Tax effect of expenses that are not deductible in determining taxable profit
29,162
33,537
Tax effect of income not taxable in determining taxable profit
832
(20,812)
Unutilised tax losses carried forward
(8,485)
(14,964)
Permanent capital allowances in excess of depreciation
(19,614)
(41,565)
Depreciation on assets not qualifying for tax allowances
17,189
13,805
Amortisation on assets not qualifying for tax allowances
23,750
23,750
Provisions tax adjustment
(9,270)
12,827
Taxation charge
247,451
132,885
Hope&Glory PR Limited
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
Page 26
11
Dividends
2025
2024
Recognised as distributions to equity holders:
£
£
Final paid
-
385,000
12
Intangible fixed assets
Group
Goodwill
£
Cost
At 1 April 2024 and 31 March 2025
950,000
Amortisation and impairment
At 1 April 2024
234,170
Amortisation charged for the year
95,000
At 31 March 2025
329,170
Carrying amount
At 31 March 2025
620,830
At 31 March 2024
715,830
Company
Goodwill
£
Cost
At 1 April 2024 and 31 March 2025
950,000
Amortisation and impairment
At 1 April 2024
234,170
Amortisation charged for the year
95,000
At 31 March 2025
329,170
Carrying amount
At 31 March 2025
620,830
At 31 March 2024
715,830

 

Hope&Glory PR Limited
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
Page 27
13
Tangible fixed assets
Group
Leasehold improvements
Fixtures and fittings
Computers
Total
£
£
£
£
Cost
At 1 April 2024
290,956
101,416
167,814
560,186
Additions
-
0
7,493
30,608
38,101
At 31 March 2025
290,956
108,909
198,422
598,287
Depreciation and impairment
At 1 April 2024
290,956
25,481
93,748
410,185
Depreciation charged in the year
-
0
32,113
36,642
68,755
At 31 March 2025
290,956
57,594
130,390
478,940
Carrying amount
At 31 March 2025
-
0
51,315
68,032
119,347
At 31 March 2024
-
0
75,935
74,066
150,001
Company
Leasehold improvements
Fixtures and fittings
Computers
Total
£
£
£
£
Cost
At 1 April 2024
290,956
101,416
166,086
558,458
Additions
-
0
7,493
30,608
38,101
At 31 March 2025
290,956
108,909
196,694
596,559
Depreciation and impairment
At 1 April 2024
290,956
25,481
92,271
408,708
Depreciation charged in the year
-
0
32,113
36,391
68,504
At 31 March 2025
290,956
57,594
128,662
477,212
Carrying amount
At 31 March 2025
-
0
51,315
68,032
119,347
At 31 March 2024
-
0
75,935
73,815
149,750
Hope&Glory PR Limited
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
Page 28
14
Fixed asset investments
Group
Company
2025
2024
2025
2024
Notes
£
£
£
£
Investments in subsidiaries
15
-
0
-
0
200
200
Movements in fixed asset investments
Company
Shares in subsidiaries
£
Cost or valuation
At 1 April 2024 and 31 March 2025
200
Carrying amount
At 31 March 2025
200
At 31 March 2024
200
15
Subsidiaries

Details of the company's subsidiaries at 31 March 2025 are as follows:

Company
Registered office
Class of
% Held
shares held
Direct
Red Lion PR Limited
71 Collier Street, London, N1 9BE
Ordinary shares
95.00

As permitted by section 479A of the Companies Act 2006, the subsidiary, Red Lion PR Limited, is exempt from the requirements of the Companies Act 2006 relating to the audit of individual accounts. In order to meet this exemption, the Company will give guarantees under section 479C of the Companies Act 2006.

16
Debtors
Group
Company
2025
2024
2025
2024
Amounts falling due within one year:
£
£
£
£
Trade debtors
4,624,226
3,053,339
4,372,632
2,837,143
Corporation tax recoverable
-
0
10,482
-
0
-
0
Amounts owed by group undertakings
-
-
68,184
23,972
Other debtors
1,300,780
984,995
1,300,732
984,995
Prepayments and accrued income
872,869
670,281
830,623
660,333
6,797,875
4,719,097
6,572,171
4,506,443
Hope&Glory PR Limited
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
Page 29
17
Creditors: amounts falling due within one year
Group
Company
2025
2024
2025
2024
£
£
£
£
Trade creditors
1,423,541
1,259,921
1,403,056
1,205,867
Corporation tax payable
271,001
88,454
254,213
88,454
Other taxation and social security
785,002
820,612
759,318
778,181
Other creditors
48,577
319,513
48,577
332,207
Accruals and deferred income
4,759,538
3,856,952
4,442,976
3,675,555
7,287,659
6,345,452
6,908,140
6,080,264
18
Retirement benefit schemes
2025
2024
Defined contribution schemes
£
£
Charge to profit or loss in respect of defined contribution schemes
151,512
412,372

A defined contribution pension scheme is operated for all qualifying employees. The assets of the scheme are held separately from those of the group in an independently administered fund.

19
Share-based payment transactions
Group
Number of share options
Weighted average exercise price
2025
2024
2025
2024
Number
Number
£
£
Outstanding at 1 April 2024 and 31 March 2025
1,008
1,008
1.00
1.00
Exercisable at 31 March 2025
-
-
-
-

The options outstanding at 31 March 2025 had an exercise price ranging of £1, and a remaining contractual life of 7.5 years.

Company
Number of share options
Weighted average exercise price
2025
2024
2025
2024
Number
Number
£
£
Outstanding at 1 April 2024 and 31 March 2025
1,008
1,008
1.00
1.00
Exercisable at 31 March 2025
-
-
-
-
Hope&Glory PR Limited
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
19
Share-based payment transactions
(Continued)
Page 30

The options outstanding at 31 March 2025 had an exercise price ranging of £1, and a remaining contractual life of 10 years.

20
Share capital
Group and company
2025
2024
2025
2024
Ordinary share capital
Number
Number
£
£
Issued and fully paid
Ordinary A shares of £1 each
10,098
10,098
10,098
10,098
Ordinary B shares of £1 each
102
102
102
102
10,200
10,200
10,200
10,200

 

21
Operating lease commitments
Lessee

At the reporting end date the group had outstanding commitments for future minimum lease payments under non-cancellable operating leases, which fall due as follows:

Group
Company
2025
2024
2025
2024
£
£
£
£
Within one year
187,097
372,535
187,097
372,535
Between two and five years
-
187,097
-
187,097
187,097
559,632
187,097
559,632
22
Related party transactions

The following amounts were outstanding at the reporting end date:

Hope&Glory PR Limited
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
22
Related party transactions
(Continued)
Page 31

During the year, the company had sales of £332,986 (2024: £100,426) and purchases of £35,000 (2024: £123,500) with Red Lion PR Limited. At the year end, the company was owed £71,484 (2024: £23,972) from Red Lion PR Limited. Red Lion PR is a subsidiary entity of Hope&Glory PR Limited.

 

During the year, the company had sales of £1,000 (2024: £nil) and purchases of £nil (2024: £31,200) from One Fifty Digital Limited. At the year end, the company was owed £204,500 (2024: £1,511) by One Fifty Digital Limited. One Fifty Digital is a related party by virtue of their shared directorship.

 

At the year end, the company owed £7,601 (2024: £nil) to Hope & Glory Communications LLP, a related party by virtue of their shared directorship.

 

During the year, the company had sales of £53,945 (2024: £34,613) to The Shook Agency LLP. At the year end, the company was owed £108,262 (2024: £nil) from The Shook Agency LLP, a related party by virtue of their shared directorship.

 

During the year, the company had purchases of £450 (2024: £400) from Women in PR Limited, a related party by virtue of their shared directorship.

 

During the year, the company had purchases of £30,240 (2024: £43,360) from the spouse of a director.

 

Included within other debtors is an amount of £604,730 (2024: £350,433) owed from the directors. During the year, drawings of £284,840 (2024: £313,270) were made and dividends of £nil (2024 :£346,500) were paid.

23
Controlling party

The directors consider that there is no ultimate controlling party.

24
Cash (absorbed by)/generated from group operations
2025
2024
£
£
Profit for the year after tax
608,098
372,342
Adjustments for:
Taxation charged
247,451
132,885
Finance costs
41,394
-
0
Investment income
-
0
(346)
(Gain)/loss on disposal of tangible fixed assets
-
385
Amortisation and impairment of intangible assets
95,000
95,000
Depreciation and impairment of tangible fixed assets
68,755
55,222
Movements in working capital:
Increase in debtors
(2,089,260)
(55,247)
Increase in creditors
759,660
560,387
Cash (absorbed by)/generated from operations
(268,902)
1,160,628
Hope&Glory PR Limited
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
Page 32
25
Analysis of changes in net funds - group
1 April 2024
Cash flows
31 March 2025
£
£
£
Cash at bank and in hand
1,008,934
(402,819)
606,115
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