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REGISTERED NUMBER: 13923670 (England and Wales)











GROUP STRATEGIC REPORT,

REPORT OF THE DIRECTORS AND

CONSOLIDATED FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 MARCH 2025

FOR

PRECISION MARKETING GROUP HOLDINGS
LIMITED

PRECISION MARKETING GROUP HOLDINGS
LIMITED (REGISTERED NUMBER: 13923670)

CONTENTS OF THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025










Page

Company Information 1

Group Strategic Report 2

Report of the Directors 4

Report of the Independent Auditors 6

Consolidated Income Statement 10

Consolidated Other Comprehensive Income 11

Consolidated Balance Sheet 12

Company Balance Sheet 13

Consolidated Statement of Changes in Equity 14

Company Statement of Changes in Equity 15

Consolidated Cash Flow Statement 16

Notes to the Consolidated Cash Flow Statement 17

Notes to the Consolidated Financial Statements 18


PRECISION MARKETING GROUP HOLDINGS
LIMITED

COMPANY INFORMATION
FOR THE YEAR ENDED 31 MARCH 2025







DIRECTORS: M Caldwell-Nichols BSC
S A Ford
Mrs Y Li





SECRETARY: Mrs Y Li





REGISTERED OFFICE: 89 High Street
Hadleigh
Ipswich
Suffolk
IP7 5EA





BUSINESS ADDRESS: Precision House
Lamdin Road
Bury St Edmunds
Suffolk
IP32 6NU





REGISTERED NUMBER: 13923670 (England and Wales)





AUDITORS: Walter Wright
Chartered Accountants
Statutory Auditor
89 High Street
Hadleigh
Ipswich
Suffolk
IP7 5EA

PRECISION MARKETING GROUP HOLDINGS
LIMITED (REGISTERED NUMBER: 13923670)

GROUP STRATEGIC REPORT
FOR THE YEAR ENDED 31 MARCH 2025


The directors present their strategic report of the company and the group for the year ended 31 March 2025.

REVIEW OF BUSINESS
An analysis of the group performance is enclosed in the attached financial statements.

Precision Marketing Group Holdings Limited comprises companies providing Marketing Services and HealthCare Services for clients whose fundamental needs is for an integrated partner delivering their communications or their products directly into the lives of the end users. Whether Pharmaceutical companies to healthcare professionals or consumers; Healthcare professionals to their patients; Utility companies to their customers; or Professional bodies to their members. Since 2015 Precision have offered Sustainable solutions to our clients which enjoy Precision's leadership in a Net Zero journey that is over 10 years old and meeting their ESG requirement. Precision's Group of companies and businesses are linking the digital and physical for our clients in an exceptional and unique way.

Precision AI Ltd Specialist Agentic AI agency, acquired after year end
Precision Creative and Media Ltd Full-service HealthCare demand generation agency
Precision Marketing Group Ltd Optimising delivery of client messages and eCommerce products
Precision Pharmacy Ltd Online pharmacy giving manufacturers better customer experience
Precision Pinpoint Ltd Targeting tool on medicine prescribing and supply by pharmacists
PMGH Property Ltd Precision's solar and renewable energy powered HQ building

Whilst all the entities are connected in their solutions for clients, the principal entities are Precision Creative and Media Ltd and Precision Marketing Group Ltd. The former provides strategy planning to manufacturers, then creates compelling advertising messages and through its media arm, demand generation. Demand is fulfilled by Precision Marketing Group Ltd and Precision Pharmacy Ltd which despatches millions of letters and eCommerce packages each month. Integrated to these solutions is the supply of healthcare products to retailers or direct to consumers of our client's products.

Associated businesses are BSSAA (2018) Ltd and Precision Healthcare Ltd which together with its European subsidiary, Precision Healthcare Products Ltd, provide a range of healthcare products they manufacture and own to retailers or direct to consumers. The results of these businesses are not included in the Group figures.
The Customer portfolio has clients who have been with companies in the Group since 2005 and newer ones who now require the group's long-standing commitment to sustainability and quality.

FINANCIAL REVIEW
The directors are satisfied with the third year results of the Group with:-
Revenue growing to £28.3m
EBITDA up 30% to £3.7m.
Group Debt excluding hire purchase is nil
Group Net asset value is £10.8m.

Growth in Group revenue to exceed £30m in FY26 is budgeted from organic growth.

Therefore, the Directors are satisfied that the company has a strong financial and strategic position.


PRECISION MARKETING GROUP HOLDINGS
LIMITED (REGISTERED NUMBER: 13923670)

GROUP STRATEGIC REPORT
FOR THE YEAR ENDED 31 MARCH 2025

PRINCIPAL RISKS AND UNCERTAINTIES
Precision operates within markets and sectors that have historically demonstrated resilience to broader economic fluctuations. However, the economic uncertainty such as persistent high inflation and elevated interest rates pose a risk to the company's operations and financial performance, as they may lead to shifts in client demand, affecting revenue streams.

Employment and talent acquisition are important to the business growth. The ability to attract, develop, and retain skilled talent is essential to maintaining our competitive edge and ensuring the delivery of high-quality services.

Despite recent interest rate increases, excluding hire purchase the group maintained its debt-free position, achieved in May 2023. This financial stability allows us to focus on growth opportunities.

The growth of key accounts underscores the need to proactively attract new customers to minimise the risk of overreliance on top spending clients. Precision closely monitors client revenue levels and the broader economic factors that influence them. This proactive approach enables us to remain agile in the face of economic uncertainties, ensuring that we can adapt our operations as needed to protect the company's financial health.

While Precision has successfully navigated similar challenges in the past, we acknowledge that these risks are ever-present. To safeguard our operations and financial performance, we are proactively growing new services and expanding our client base. The Group's strategic focus on its Data and Technology capabilities in omnichannel marketing and Ecommerce Services is to ensure sustained growth in the face of future uncertainties.

FINANCIAL KEY PERFORMANCE INDICATORS
2025 2024
EBITDA 3,727,957 2,865,774
Gross profit margin 22.8% 23.2%
Operating profit margin 12.3% 10.9%
Admin expenses as % of turnover 9.6% 11.2%
Return on capital employed 32.0% 33.3%
Current ratio 3.03:1 2.62:1
Average trade debtor days 50 days 54 days

ON BEHALF OF THE BOARD:





M Caldwell-Nichols BSC - Director


4 December 2025

PRECISION MARKETING GROUP HOLDINGS
LIMITED (REGISTERED NUMBER: 13923670)

REPORT OF THE DIRECTORS
FOR THE YEAR ENDED 31 MARCH 2025


The directors present their report with the financial statements of the company and the group for the year ended 31 March 2025.

DIVIDENDS
Interim dividends per share were paid during the year as follows:
A Ordinary £1 - £5.32019
B Ordinary £1 - £170.98885
C Ordinary £1 - £4.54545

The total distribution of dividends for the year ended 31 March 2025 will be £ 94,118 .

DIRECTORS
The directors shown below have held office during the whole of the period from 1 April 2024 to the date of this report.

M Caldwell-Nichols BSC
S A Ford
Mrs Y Li

POLITICAL DONATIONS AND EXPENDITURE
The group did not make any political donations in the year.

STATEMENT OF DIRECTORS' RESPONSIBILITIES
The directors are responsible for preparing the Group Strategic Report, the Report of the Directors and the financial statements in accordance with applicable law and regulations.

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and the group and of the profit or loss of the group for that period. In preparing these financial statements, the directors are required to:

- select suitable accounting policies and then apply them consistently;
- make judgements and accounting estimates that are reasonable and prudent;
- prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company's and the group's transactions and disclose with reasonable accuracy at any time the financial position of the company and the group and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and the group and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

STATEMENT AS TO DISCLOSURE OF INFORMATION TO AUDITORS
So far as the directors are aware, there is no relevant audit information (as defined by Section 418 of the Companies Act 2006) of which the group's auditors are unaware, and each director has taken all the steps that he or she ought to have taken as a director in order to make himself or herself aware of any relevant audit information and to establish that the group's auditors are aware of that information.

PRECISION MARKETING GROUP HOLDINGS
LIMITED (REGISTERED NUMBER: 13923670)

REPORT OF THE DIRECTORS
FOR THE YEAR ENDED 31 MARCH 2025


AUDITORS
The auditors, Walter Wright, will be proposed for re-appointment at the forthcoming Annual General Meeting.

ON BEHALF OF THE BOARD:





M Caldwell-Nichols BSC - Director


4 December 2025

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
PRECISION MARKETING GROUP HOLDINGS
LIMITED


Opinion
We have audited the financial statements of Precision Marketing Group Holdings Limited (the 'parent company') and its subsidiaries (the 'group') for the year ended 31 March 2025 which comprise the Consolidated Income Statement, Consolidated Other Comprehensive Income, Consolidated Balance Sheet, Company Balance Sheet, Consolidated Statement of Changes in Equity, Company Statement of Changes in Equity, Consolidated Cash Flow Statement and Notes to the Consolidated Cash Flow Statement, Notes to the Financial Statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:
-give a true and fair view of the state of the group's and of the parent company affairs as at 31 March 2025 and of the group's profit for the year then ended;
-have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
-have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the group in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC's Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the group's and the parent company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

Other information
The directors are responsible for the other information. The other information comprises the information in the Group Strategic Report and the Report of the Directors, but does not include the financial statements and our Report of the Auditors thereon.

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard.

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
PRECISION MARKETING GROUP HOLDINGS
LIMITED


Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:
- the information given in the Group Strategic Report and the Report of the Directors for the financial year for which the financial statements are prepared is consistent with the financial statements; and
- the Group Strategic Report and the Report of the Directors have been prepared in accordance with applicable legal requirements.

Matters on which we are required to report by exception
In the light of the knowledge and understanding of the group and the parent company and its environment obtained in the course of the audit, we have not identified material misstatements in the Group Strategic Report or the Report of the Directors.

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our opinion:
- adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received from branches not visited by us; or
- the parent company financial statements are not in agreement with the accounting records and returns; or
- certain disclosures of directors' remuneration specified by law are not made; or
- we have not received all the information and explanations we require for our audit.

Responsibilities of directors
As explained more fully in the Statement of Directors' Responsibilities set out on page four, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the group's and the parent company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the group or the parent company or to cease operations, or have no realistic alternative but to do so.

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
PRECISION MARKETING GROUP HOLDINGS
LIMITED


Auditors' responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue a Report of the Auditors that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

Our procedures in relation to fraud included but were not limited to:

- obtained an understanding of the nature of the sector, including the legal and regulatory framework that the group operates in.
- enquiries of management whether they have knowledge of any actual, suspected or alleged fraud;
- gaining an understanding of the internal controls established to mitigate risk related to fraud and management override.
- discussion amongst the engagement team regarding risk of fraud such as opportunities for fraudulent manual journal entries to manipulate financial performance, management bias through judgements and assumptions in significant accounting estimates; and
- addressing the risk of fraud through management override of controls by performing journal entry testing.
- challenging accounting estimates to ensure no indication of management bias.

The primary responsibility for the prevention and detection of irregularities including fraud rests with both those charged with governance and management. As with any audit, there remained a risk of non-detection of irregularities, as these may involve collusion, forgery, intentional omissions, misrepresentations or the override of internal controls.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at www.frc.org.uk/auditorsresponsibilities. This description forms part of our Report of the Auditors.

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
PRECISION MARKETING GROUP HOLDINGS
LIMITED


Use of our report
This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in a Report of the Auditors and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.




Kevin Brown ACA MAAT (Senior Statutory Auditor)
for and on behalf of Walter Wright
Chartered Accountants
Statutory Auditor
89 High Street
Hadleigh
Ipswich
Suffolk
IP7 5EA

4 December 2025

PRECISION MARKETING GROUP HOLDINGS
LIMITED (REGISTERED NUMBER: 13923670)

CONSOLIDATED INCOME STATEMENT
FOR THE YEAR ENDED 31 MARCH 2025

2025 2024
Notes £    £    £    £   

TURNOVER 3 28,313,115 24,312,720

Cost of sales 21,864,361 18,672,944
GROSS PROFIT 6,448,754 5,639,776

Distribution costs 233,166 234,706
Administrative expenses 2,720,863 2,733,278
2,954,029 2,967,984
OPERATING PROFIT 5 3,494,725 2,671,792

Interest receivable and similar income 148,868 50,106
3,643,593 2,721,898

Interest payable and similar expenses 6 429 3,036
PROFIT BEFORE TAXATION 3,643,164 2,718,862

Tax on profit 7 777,846 540,947
PROFIT FOR THE FINANCIAL YEAR 2,865,318 2,177,915
Profit attributable to:
Owners of the parent 2,865,318 2,177,915

PRECISION MARKETING GROUP HOLDINGS
LIMITED (REGISTERED NUMBER: 13923670)

CONSOLIDATED OTHER COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 MARCH 2025

2025 2024
Notes £    £   

PROFIT FOR THE YEAR 2,865,318 2,177,915


OTHER COMPREHENSIVE INCOME - -
TOTAL COMPREHENSIVE INCOME
FOR THE YEAR

2,865,318

2,177,915

Total comprehensive income attributable to:
Owners of the parent 2,865,318 2,177,915

PRECISION MARKETING GROUP HOLDINGS
LIMITED (REGISTERED NUMBER: 13923670)

CONSOLIDATED BALANCE SHEET
31 MARCH 2025

2025 2024
Notes £    £    £    £   
FIXED ASSETS
Intangible assets 10 641,439 733,371
Tangible assets 11 1,538,111 1,340,302
Investments 12 - 50
2,179,550 2,073,723

CURRENT ASSETS
Stocks 13 148,633 133,708
Debtors 14 5,566,679 5,021,761
Cash at bank and in hand 7,334,222 4,596,115
13,049,534 9,751,584
CREDITORS
Amounts falling due within one year 15 4,311,086 3,720,675
NET CURRENT ASSETS 8,738,448 6,030,909
TOTAL ASSETS LESS CURRENT
LIABILITIES

10,917,998

8,104,632

CREDITORS
Amounts falling due after more than one
year

16

(36,009

)

-

PROVISIONS FOR LIABILITIES 19 (93,527 ) (87,370 )
NET ASSETS 10,788,462 8,017,262

CAPITAL AND RESERVES
Called up share capital 20 10,920 10,920
Capital redemption reserve 21 200,000 200,000
Consolidation reserve 21 31,880 31,880
Share-based payment reserve 21 72,210 72,210
Retained earnings 21 10,473,452 7,702,252
SHAREHOLDERS' FUNDS 10,788,462 8,017,262

The financial statements were approved by the Board of Directors and authorised for issue on 4 December 2025 and were signed on its behalf by:





M Caldwell-Nichols BSC - Director


PRECISION MARKETING GROUP HOLDINGS
LIMITED (REGISTERED NUMBER: 13923670)

COMPANY BALANCE SHEET
31 MARCH 2025

2025 2024
Notes £    £    £    £   
FIXED ASSETS
Intangible assets 10 - -
Tangible assets 11 - -
Investments 12 1,712,934 1,713,084
1,712,934 1,713,084

CURRENT ASSETS
Debtors 14 5,278 -
Cash at bank 10,000 4,523
15,278 4,523
CREDITORS
Amounts falling due within one year 15 1,445,082 1,434,477
NET CURRENT LIABILITIES (1,429,804 ) (1,429,954 )
TOTAL ASSETS LESS CURRENT
LIABILITIES

283,130

283,130

CAPITAL AND RESERVES
Called up share capital 20 10,920 10,920
Capital redemption reserve 21 200,000 200,000
Share-based payment reserve 21 72,210 72,210
SHAREHOLDERS' FUNDS 283,130 283,130

Company's profit for the financial year 94,118 121,000

The financial statements were approved by the Board of Directors and authorised for issue on 4 December 2025 and were signed on its behalf by:





M Caldwell-Nichols BSC - Director


PRECISION MARKETING GROUP HOLDINGS
LIMITED (REGISTERED NUMBER: 13923670)

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 MARCH 2025

Called up Capital
share Retained redemption
capital earnings reserve
£    £    £   
Balance at 1 April 2023 10,920 5,645,337 200,000

Changes in equity
Dividends - (121,000 ) -
Total comprehensive income - 2,177,915 -
Balance at 31 March 2024 10,920 7,702,252 200,000

Changes in equity
Dividends - (94,118 ) -
Total comprehensive income - 2,865,318 -
Balance at 31 March 2025 10,920 10,473,452 200,000
Share-based
Consolidation payment Total
reserve reserve equity
£    £    £   
Balance at 1 April 2023 31,880 72,210 5,960,347

Changes in equity
Dividends - - (121,000 )
Total comprehensive income - - 2,177,915
Balance at 31 March 2024 31,880 72,210 8,017,262

Changes in equity
Dividends - - (94,118 )
Total comprehensive income - - 2,865,318
Balance at 31 March 2025 31,880 72,210 10,788,462

PRECISION MARKETING GROUP HOLDINGS
LIMITED (REGISTERED NUMBER: 13923670)

COMPANY STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 MARCH 2025

Called up Capital Share-based
share Retained redemption payment Total
capital earnings reserve reserve equity
£    £    £    £    £   
Balance at 1 April 2023 10,920 - 200,000 72,210 283,130

Changes in equity
Dividends - (121,000 ) - - (121,000 )
Total comprehensive income - 121,000 - - 121,000
Balance at 31 March 2024 10,920 - 200,000 72,210 283,130

Changes in equity
Dividends - (94,118 ) - - (94,118 )
Total comprehensive income - 94,118 - - 94,118
Balance at 31 March 2025 10,920 - 200,000 72,210 283,130

PRECISION MARKETING GROUP HOLDINGS
LIMITED (REGISTERED NUMBER: 13923670)

CONSOLIDATED CASH FLOW STATEMENT
FOR THE YEAR ENDED 31 MARCH 2025

2025 2024
Notes £    £   
Cash flows from operating activities
Cash generated from operations 1 4,040,197 2,601,483
Interest paid - (1,996 )
Interest element of hire purchase
payments paid

(429

)

(1,040

)
Tax paid (1,032,501 ) (178,474 )
Net cash from operating activities 3,007,267 2,419,973

Cash flows from investing activities
Purchase of tangible fixed assets (296,814 ) (99,006 )
Purchase of fixed asset investments - (50 )
Sale of tangible fixed assets - 7,000
Sale of fixed asset investments 50 -
Interest received 148,868 50,106
Net cash from investing activities (147,896 ) (41,950 )

Cash flows from financing activities
Loan repayments in year - (139,333 )
Capital repayments in year (1,258 ) -
Amount introduced by directors - 22,888
Amount withdrawn by directors (22,888 ) (154,500 )
Amounts introduced by shareholders - 3,000
Amounts withdrawn by shareholders (3,000 ) (18,778 )
Equity dividends paid (94,118 ) (121,000 )
Net cash from financing activities (121,264 ) (407,723 )

Increase in cash and cash equivalents 2,738,107 1,970,300
Cash and cash equivalents at
beginning of year

2

4,596,115

2,625,815

Cash and cash equivalents at end of
year

2

7,334,222

4,596,115

PRECISION MARKETING GROUP HOLDINGS
LIMITED (REGISTERED NUMBER: 13923670)

NOTES TO THE CONSOLIDATED CASH FLOW STATEMENT
FOR THE YEAR ENDED 31 MARCH 2025


1. RECONCILIATION OF PROFIT BEFORE TAXATION TO CASH GENERATED FROM
OPERATIONS

2025 2024
£    £   
Profit before taxation 3,643,164 2,718,862
Depreciation charges 233,004 200,982
Loss/(profit) on disposal of fixed assets 229 (7,000 )
Finance costs 429 3,036
Finance income (148,868 ) (50,106 )
3,727,958 2,865,774
Increase in stocks (14,925 ) (58,690 )
(Increase)/decrease in trade and other debtors (542,918 ) 22,317
Increase/(decrease) in trade and other creditors 870,082 (227,918 )
Cash generated from operations 4,040,197 2,601,483

2. CASH AND CASH EQUIVALENTS

The amounts disclosed on the Cash Flow Statement in respect of cash and cash equivalents are in respect of these Balance Sheet amounts:

Year ended 31 March 2025
31.3.25 1.4.24
£    £   
Cash and cash equivalents 7,334,222 4,596,115
Year ended 31 March 2024
31.3.24 1.4.23
£    £   
Cash and cash equivalents 4,596,115 2,625,815


3. ANALYSIS OF CHANGES IN NET FUNDS

Other
non-cash
At 1.4.24 Cash flow changes At 31.3.25
£    £    £    £   
Net cash
Cash at bank
and in hand 4,596,115 2,738,107 7,334,222
4,596,115 2,738,107 7,334,222
Debt
Finance leases - 1,258 (42,296 ) (41,038 )
- 1,258 (42,296 ) (41,038 )
Total 4,596,115 2,739,365 (42,296 ) 7,293,184

PRECISION MARKETING GROUP HOLDINGS
LIMITED (REGISTERED NUMBER: 13923670)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025


1. STATUTORY INFORMATION

Precision Marketing Group Holdings Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the General Information page.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Basis of consolidation
The consolidated financial statements present the results of the company and its own subsidiaries
("the group") as if they form a single entity. Intercompany transactions and balances between group
companies are therefore eliminated in full.

The consolidated financial statements incorporate the results of business combinations using the purchase method. At the balance sheet, the acquiree's identifiable assets, liabilities and contingent liabilities are initially recognised at their fair value at the acquisition date. The results of acquired operations are included in the consolidated statement of comprehensive income from the date on which control is obtained. They are deconsolidated from the date control ceases.

Related party exemption
The company has taken advantage of exemption, under the terms of Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland', not to disclose related party transactions with wholly owned subsidiaries within the group.

Transactions between group entities which have been eliminated on consolidation are not disclosed within the financial statements.

Critical accounting judgements and key sources of estimation uncertainty
Estimates and judgements are continually evaluated and are based on historical experience and other factors, including expectations of future events that are believed to be appropriate and reasonable in the circumstances.

a) Critical judgements in applying the entity's accounting policies
There is no area within the company's accounts where management has been required to apply a critical judgement.

b) Key accounting estimates and assumptions

(i) Useful economic lives of assets
The annual depreciation charge for tangible and intangible assets is sensitive to changes in estimated useful economic lives and residual values of the assets. The useful economic lives and residual values are re-assessed annually. They are amended when necessary to reflect current estimates, based on future investments, economic utilisation and the physical condition of the assets.

Turnover
Turnover represents the sales of goods and services, is recognised on dispatch of the goods or provision of the service and excludes value added tax.

Goodwill
Goodwill representing the amounts paid in connection with the acquisition of a number of businesses, is being amortised evenly over the useful economic life of each business acquired. The estimates useful lives range from 3 to 18 year.

PRECISION MARKETING GROUP HOLDINGS
LIMITED (REGISTERED NUMBER: 13923670)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2025


2. ACCOUNTING POLICIES - continued

Intangible assets
Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

Computer software is being amortised evenly over its estimated useful life of three years.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life or, if held under a finance lease, over the lease term, whichever is the shorter.
Freehold property - 2% on cost
Short leasehold - 10% on cost
Plant and machinery - 25% on reducing balance, 25% on cost and 5% on cost
Fixtures and fittings - 25% on reducing balance and 20% on cost
Motor vehicles - 25% on reducing balance and 20% on cost
Computer equipment - 33% on reducing balance and 33% on cost

Stocks
Stocks and work in progress are valued at the lower of cost and net realisable value, after making due allowance for obsolete and slow moving items.

Cost is calculated using the first-in, first-out method and includes all purchase, transport, and handling costs in bringing stocks to their present location and condition.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Consolidated Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Research and development
Expenditure on research and development is written off in the year in which it is incurred.


PRECISION MARKETING GROUP HOLDINGS
LIMITED (REGISTERED NUMBER: 13923670)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2025


2. ACCOUNTING POLICIES - continued

Hire purchase and leasing commitments
Assets obtained under hire purchase contracts or finance leases are capitalised in the balance sheet. Those held under hire purchase contracts are depreciated over their estimated useful lives. Those held under finance leases are depreciated over their estimated useful lives or the lease term, whichever is the shorter.

The interest element of these obligations is charged to profit or loss over the relevant period. The capital element of the future payments is treated as a liability.

Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

Pension costs and other post-retirement benefits
The group operates a defined contribution pension scheme. Contributions payable to the group's pension scheme are charged to profit or loss in the period to which they relate.

Share-based payments
The cost of equity-settled transactions with employees is measured by reference to the fair value at the date at which they are granted and is recognised as an expense over the vesting period. Fair value is determined using an appropriate model.

Going concern
Long term finance requirements and the group's day to day working capital requirements are met through cash reserves.

The directors have prepared projected cash flow information covering the next twelve months. On the basis of this cash flow information, the directors consider that the group will continue to operate within the facilities currently agreed and within those that they expect to be agreed over the twelve month period from the date of approval of the accounts.

On this basis, the directors consider it appropriate to prepare the financial statements on a going concern basis.

3. TURNOVER

The turnover and profit before taxation are attributable to the one principal activity of the group.

An analysis of turnover by geographical market is given below:

2025 2024
£    £   
United Kingdom 28,131,179 24,086,346
Europe 180,043 221,624
Rest of world 1,893 4,750
28,313,115 24,312,720

PRECISION MARKETING GROUP HOLDINGS
LIMITED (REGISTERED NUMBER: 13923670)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2025


4. EMPLOYEES AND DIRECTORS
2025 2024
£    £   
Wages and salaries 2,948,801 2,723,785
Social security costs 237,499 242,493
Other pension costs 433,412 280,220
3,619,712 3,246,498

The average number of employees during the year was as follows:
2025 2024

Directors 3 3
Digital 10 9
Administration 14 12
Production 25 25
Sales 17 17
Media 11 14
80 80

2025 2024
£    £   
Directors' remuneration 149,273 148,634
Directors' pension contributions to money purchase schemes 184,380 142,121

The number of directors to whom retirement benefits were accruing was as follows:

Money purchase schemes 3 3

5. OPERATING PROFIT

The operating profit is stated after charging/(crediting):

2025 2024
£    £   
Machinery lease 65,855 66,316
Depreciation - owned assets 135,938 101,869
Depreciation - assets on hire purchase contracts 5,134 -
Loss/(profit) on disposal of fixed assets 229 (7,000 )
Goodwill amortisation 90,672 97,859
Computer software amortisation 1,260 1,254
Auditors' remuneration 2,200 2,100
Auditors remuneration - other 17,343 14,307
Auditors remuneration - audit of subsidiaries 18,085 17,900

PRECISION MARKETING GROUP HOLDINGS
LIMITED (REGISTERED NUMBER: 13923670)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2025


6. INTEREST PAYABLE AND SIMILAR EXPENSES
2025 2024
£    £   
Other interest paid - 26
Mortgage - 1,970
Hire purchase 429 1,040
429 3,036

7. TAXATION

Analysis of the tax charge
The tax charge on the profit for the year was as follows:
2025 2024
£    £   
Current tax:
UK corporation tax 931,930 691,596
Corporation tax re prior year (160,241 ) (169,696 )
Total current tax 771,689 521,900

Deferred tax 6,157 19,047
Tax on profit 777,846 540,947

Reconciliation of total tax charge included in profit and loss
The tax assessed for the year is lower than the standard rate of corporation tax in the UK. The difference is explained below:

2025 2024
£    £   
Profit before tax 3,643,164 2,718,862
Profit multiplied by the standard rate of corporation tax in the UK of
25 % (2024 - 25 %)

910,791

679,716

Effects of:
Expenses not deductible for tax purposes 27,683 31,078

Adjustments to tax charge in respect of previous period research and development claim
(160,242

)

(169,697

)
Change in tax rates (386 ) (150 )
Total tax charge 777,846 540,947

8. INDIVIDUAL INCOME STATEMENT

As permitted by Section 408 of the Companies Act 2006, the Income Statement of the parent company is not presented as part of these financial statements.


PRECISION MARKETING GROUP HOLDINGS
LIMITED (REGISTERED NUMBER: 13923670)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2025


9. DIVIDENDS
2025 2024
£    £   
A Ordinary shares of £1 each
Interim 54,000 60,000
B Ordinary shares of £1 each
Interim 37,618 56,000
C Ordinary shares of £1 each
Interim 2,500 5,000
94,118 121,000

10. INTANGIBLE FIXED ASSETS

Group
Computer
Goodwill software Totals
£    £    £   
COST
At 1 April 2024
and 31 March 2025 1,453,150 88,725 1,541,875
AMORTISATION
At 1 April 2024 727,771 80,733 808,504
Amortisation for year 90,672 1,260 91,932
At 31 March 2025 818,443 81,993 900,436
NET BOOK VALUE
At 31 March 2025 634,707 6,732 641,439
At 31 March 2024 725,379 7,992 733,371

PRECISION MARKETING GROUP HOLDINGS
LIMITED (REGISTERED NUMBER: 13923670)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2025


11. TANGIBLE FIXED ASSETS

Group
Freehold Short Plant and
property leasehold machinery
£    £    £   
COST
At 1 April 2024 1,200,833 7,238 1,132,549
Additions - - 186,527
Disposals - (7,238 ) -
At 31 March 2025 1,200,833 - 1,319,076
DEPRECIATION
At 1 April 2024 145,833 7,238 947,376
Charge for year 13,100 - 75,561
Eliminated on disposal - (7,238 ) -
At 31 March 2025 158,933 - 1,022,937
NET BOOK VALUE
At 31 March 2025 1,041,900 - 296,139
At 31 March 2024 1,055,000 - 185,173

Fixtures
and Motor Computer
fittings vehicles equipment Totals
£    £    £    £   
COST
At 1 April 2024 163,350 169,380 264,274 2,937,624
Additions 71,810 57,241 23,532 339,110
Disposals - (13,200 ) - (20,438 )
At 31 March 2025 235,160 213,421 287,806 3,256,296
DEPRECIATION
At 1 April 2024 137,386 117,713 241,776 1,597,322
Charge for year 22,879 16,112 13,420 141,072
Eliminated on disposal - (12,971 ) - (20,209 )
At 31 March 2025 160,265 120,854 255,196 1,718,185
NET BOOK VALUE
At 31 March 2025 74,895 92,567 32,610 1,538,111
At 31 March 2024 25,964 51,667 22,498 1,340,302

PRECISION MARKETING GROUP HOLDINGS
LIMITED (REGISTERED NUMBER: 13923670)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2025


11. TANGIBLE FIXED ASSETS - continued

Group

Fixed assets, included in the above, which are held under hire purchase contracts are as follows:
Motor
vehicles
£   
COST
Additions 57,241
At 31 March 2025 57,241
DEPRECIATION
Charge for year 5,134
At 31 March 2025 5,134
NET BOOK VALUE
At 31 March 2025 52,107

12. FIXED ASSET INVESTMENTS

Group
Unlisted
investments
£   
COST
At 1 April 2024 50
Disposals (50 )
At 31 March 2025 -
NET BOOK VALUE
At 31 March 2025 -
At 31 March 2024 50
Company
Shares in
group Unlisted
undertakings investments Totals
£    £    £   
COST
At 1 April 2024 1,713,034 50 1,713,084
Disposals (100 ) (50 ) (150 )
At 31 March 2025 1,712,934 - 1,712,934
NET BOOK VALUE
At 31 March 2025 1,712,934 - 1,712,934
At 31 March 2024 1,713,034 50 1,713,084

PRECISION MARKETING GROUP HOLDINGS
LIMITED (REGISTERED NUMBER: 13923670)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2025


12. FIXED ASSET INVESTMENTS - continued

The group or the company's investments at the Balance Sheet date in the share capital of companies include the following:

Subsidiaries

Precision Marketing Group Limited
Registered office: 89 High Street, Hadleigh, Ipswich, IP7 5EA
Nature of business: Marketing services
%
Class of shares: holding
Ordinary 100.00
Preference 100.00

Precision Creative and Media Limited
Registered office: 7 Victory Park,Fulcrum, 2 Solent Way, Whiteley, Fareham, PO15 7FN
Nature of business: Advertising agency
%
Class of shares: holding
Ordinary 100.00

Guardian Products Limited
Registered office: 89 High Street, Hadleigh, Ipswich, IP7 5EA
Nature of business: Dormant
%
Class of shares: holding
Ordinary 100.00

Precision Database Marketing Limited
Registered office: 89 High Street, Hadleigh, Ipswich, IP7 5EA
Nature of business: Dormant
%
Class of shares: holding
Ordinary 100.00

Precision Direct Marketing Limited
Registered office: 89 High Street, Hadleigh, Ipswich, IP7 5EA
Nature of business: Dormant
%
Class of shares: holding
Ordinary 100.00

Precision MG Limited
Registered office: 89 High Street, Hadleigh, Ipswich, IP7 5EA
Nature of business: Dormant
%
Class of shares: holding
Ordinary 100.00

Precision Pharmacy Limited
Registered office: 89 High Street, Hadleigh, Ipswich, IP7 5EA
Nature of business: Online pharmacy
%
Class of shares: holding
Ordinary 100.00

PRECISION MARKETING GROUP HOLDINGS
LIMITED (REGISTERED NUMBER: 13923670)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2025


12. FIXED ASSET INVESTMENTS - continued

PMGH Property Limited
Registered office: 89 High Street, Hadleigh, Ipswich, IP7 5EA
Nature of business: Dormant
%
Class of shares: holding
Ordinary 100.00

Precision Pinpoint Limited
Registered office: 7 Victory Park,Fulcrum, 2 Solent Way, Whiteley, Fareham, PO15 7FN
Nature of business: Dormant
%
Class of shares: holding
Ordinary 100.00


The shares in Guardian Products Limited, Precision Database Marketing Limited, Precision Direct Marketing Limited and Precision MG Limited are held indirectly by Precision Marketing Group Limited.

The shares in Precision Pinpoint Limited are held indirectly by Precision Creative and Media Limited.

13. STOCKS

Group
2025 2024
£    £   
Stocks 127,087 111,796
Work-in-progress 21,546 21,912
148,633 133,708

14. DEBTORS

Group Company
2025 2024 2025 2024
£    £    £    £   
Amounts falling due within one year:
Trade debtors 3,862,339 3,618,788 - -
Other debtors 157,539 64,209 5,278 -
Directors' current accounts 14,500 12,500 - -
Prepayments and accrued income 175,160 123,050 - -
4,209,538 3,818,547 5,278 -

Amounts falling due after more than one year:
Other debtors 1,357,141 1,203,214 - -

Aggregate amounts 5,566,679 5,021,761 5,278 -

PRECISION MARKETING GROUP HOLDINGS
LIMITED (REGISTERED NUMBER: 13923670)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2025


14. DEBTORS - continued

Included in other debtors is an amount of £1,357,141 (2024: £1,203,214) due from Precision Healthcare Limited, a related company in which M Caldwell-Nichols has a shareholding. The group has made enquiries of the management of Precision Healthcare Limited and reviewed projected financial information. Based on these discussions and the information provided, the group believes that the loan will be fully recoverable, however there can be no certainty regarding this.

15. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

Group Company
2025 2024 2025 2024
£    £    £    £   
Hire purchase contracts (see note 17) 5,029 - - -
Trade creditors 2,167,913 1,928,874 - -
Amounts owed to group undertakings - - 1,445,082 1,429,427
Corporation tax 430,148 690,960 - -
Social security and other taxes 50,729 50,655 - -
VAT 375,558 307,650 - -
Other creditors 129,400 71,680 - 3,050
Directors' current accounts - 20,888 - 2,000
Accruals and deferred income 1,152,309 649,968 - -
4,311,086 3,720,675 1,445,082 1,434,477

16. CREDITORS: AMOUNTS FALLING DUE AFTER MORE THAN ONE
YEAR

Group
2025 2024
£    £   
Hire purchase contracts (see note 17) 36,009 -

17. LEASING AGREEMENTS

Minimum lease payments fall due as follows:

Group
Hire purchase
contracts
2025 2024
£    £   
Net obligations repayable:
Within one year 5,029 -
Between one and five years 36,009 -
41,038 -

PRECISION MARKETING GROUP HOLDINGS
LIMITED (REGISTERED NUMBER: 13923670)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2025


17. LEASING AGREEMENTS - continued

Group
Non-cancellable
operating leases
2025 2024
£    £   
Within one year 150,598 128,455
Between one and five years 304,157 170,339
454,755 298,794

18. SECURED DEBTS

The following secured debts are included within creditors:

Group
2025 2024
£    £   
Hire purchase contracts 41,038 -

19. PROVISIONS FOR LIABILITIES

Group
2025 2024
£    £   
Deferred tax
Accelerated capital allowances 156,098 102,744
Other timing differences (62,571 ) (15,374 )
93,527 87,370

Group
Deferred
tax
£   
Balance at 1 April 2024 87,370
Provided during year 6,157
Balance at 31 March 2025 93,527

20. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 2025 2024
value: £    £   
10,150 A Ordinary £1 10,150 10,150
220 B Ordinary £1 220 220
550 C Ordinary £1 550 550
10,920 10,920

PRECISION MARKETING GROUP HOLDINGS
LIMITED (REGISTERED NUMBER: 13923670)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2025


21. RESERVES

Group
Capital Share-based
Retained redemption Consolidation payment
earnings reserve reserve reserve Totals
£    £    £    £    £   

At 1 April 2024 7,702,252 200,000 31,880 72,210 8,006,342
Profit for the year 2,865,318 2,865,318
Dividends (94,118 ) (94,118 )
At 31 March 2025 10,473,452 200,000 31,880 72,210 10,777,542

Company
Capital Share-based
Retained redemption payment
earnings reserve reserve Totals
£    £    £    £   

At 1 April 2024 - 200,000 72,210 272,210
Profit for the year 94,118 94,118
Dividends (94,118 ) (94,118 )
At 31 March 2025 - 200,000 72,210 272,210


22. DIRECTORS' ADVANCES, CREDITS AND GUARANTEES

The following advances and credits to directors subsisted during the years ended 31 March 2025 and 31 March 2024:

2025 2024
£    £   
Mrs Y Li
Balance outstanding at start of year 14,500 -
Amounts advanced - 14,500
Amounts repaid - -
Amounts written off - -
Amounts waived - -
Balance outstanding at end of year 14,500 14,500

M Caldwell-Nichols BSC
Balance outstanding at start of year - -
Amounts advanced 1,350,000 -
Amounts repaid (1,350,000 ) -
Amounts written off - -
Amounts waived - -
Balance outstanding at end of year - -

The loans to Y Li and M Caldwell-Nichols are unsecured and interest is charged at 2.25%.

23. RELATED PARTY DISCLOSURES

PRECISION MARKETING GROUP HOLDINGS
LIMITED (REGISTERED NUMBER: 13923670)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2025


23. RELATED PARTY DISCLOSURES - continued

Key management personnel of the entity or its parent (in the aggregate)
2025 2024
£    £   
Dividends 92,618 118,000
Remuneration 335,204 281,455
Amount due from related party 14,500 14,500
Amount due to related party - 22,888

Other related parties
2025 2024
£    £   
Sales 378,959 380,736
Purchases 29,875 -
Amount due from related party 1,394,545 1,370,338
Provisions for uncollectible receivables relating to amount of
outstanding balances

-

114,175

24. ULTIMATE CONTROLLING PARTY

The ultimate controlling party is M Caldwell-Nichols BSC.

25. SHARE-BASED PAYMENT TRANSACTIONS

Certain directors and employees of group companies have been granted options over shares in the company.

The options will vest annually in a straight line over a 4 year period starting on 1 April 2024.

In previous years options over 1,418 D ordinary £1 shares were granted at a weighted average exercise price of £127.69 per share. During the year options over 110 D ordinary £1 shares were forfeited on employees leaving the group and options over 1,308 D ordinary £1 shares were outstanding at 31 March 2025.