CHAIR'S REPORT
Cultivate London is a unique social enterprise which uses the power of horticulture, access to nature and the energy of collective endeavour to support and enhance urban communities who have limited access to green space and ‘hands on’ experiences.
The team at Cultivate London create and maintain dynamic, sustainable, enjoyable innovative community garden spaces. We use these as a base from which to reach out into the local community, giving children, young people and adults of all backgrounds and abilities a chance to get involved in gardening, meet new people and gain contact with nature.
Cultivate London has for another year shaped and enhanced many lives.
We use our sites as hubs hosting workshops for local community members and schools, and we also visit groups and schools and help them create and care for their own spaces. We demonstrate, inspire, provide self-confidence, and train people to care. Through this we provide access to opportunities for wellbeing, friendship, connection and health for a wide range of members of society of all age groups and backgrounds.
As a responsible social enterprise, we provide learning, training and work for those with less opportunity than others, providing a critical step up into careers in green skills, which continue to grow in demand.
Cultivate London is there for the whole community. It is with pride that we can look backthis year at projects where we helped galvanise and support local residents, community groups and stakeholders to enhance, create and manage community green spaces and gardens. We engaged 100s of people in our community gardens and 100s of children and young people in our programmes delivering to schools and education providers across West London.
Our evolving innovative hybrid commercial model provides landscaping services to property developers, local authorities, hospitals and consortiums, such as our work with The London Borough of Ealing, we were very pleased to have delivered the first planting elements of the Visions for Northolt regeneration project. The enhancements completed so far are part of £1.3million of highways work due to be completed in spring 2025 to make active travel, such as walking, cycling, scooting and jogging easier in Northolt. Cultivate London was also very proud to have been chosen by the Old Oak and Park Royal Development Corporation to work alongside JCLA design to transform a vacant triangle of land on the edge of Acton and Park Royal into a woodland landscape echoing the Middlesex countryside now referred to as The North Acton Triangle. We continue to provide a professional landscaping service while offering opportunities for local residents, and staff, to get involved and get their hands dirty.
During 2024-25 the Board worked hard on strategy and structure, with the aim of having confidence that we could direct energy across both our core aims of growing the capacity of our commercial fund-generating business, while also refreshing and growing our vital community projects. A new management structure was developed, with Auberon Bayley moving to Director Commercial and Sustainability, and the creation of a new Director of Community and Young People role, now filled by Louise Briggs. All aspects of the charity are now driven through these two roles.
We intimately recognise the seasonal and cyclical nature of the space in which we operate – both horticulturally and in funding programmes. These cycles create challenges as demand for our commercial work drops during winter and grant programmes which support a programme in one year are removed in the next.
We aim to address this in our reserves policy and through building a stabilising baseline commercial landscaping income which is less seasonally dependent and provides unrestricted funds. During 2024-25 we had a balance of restricted funds (mostly grant income) to unrestricted funds of 8.3 % restricted to 91.7 % unrestricted.
In closing, I would like to thank our Director of Commercial and Sustainability, Auberon Bayley, who worked so hard during the course of the last year supporting the transition of the structure of Cultivate London while developing some truly innovative commercial programmes with clients. And I would like to welcome Louise Briggs, our new Director of Community and Young People, who has demonstrated such energy in looking to bolster and then innovate on our community charitable aims.
I would like to offer special thanks to our hardworking and dedicated staff, usually found working outside in all weathers. You all should be very proud of the positive difference thatyou make to the lives of local residents, children and communities in which we work.
I would also like to thank our trustees, volunteers, donors and supporters who give their own time, energy and money to care for our gardens and to improve the lives of others.
Steve Pocock,
Chair
OBJECTIVES AND ACTIVITIES
Aims and Objectives
Aims
Cultivate London's mission is to develop a commercially sustainable and scalable offering to ensure continuous support of:
- The individual to be better equipped to identify and sustain suitable employment whilst building confidence and connection through increased knowledge, capability and opportunity.
- The community through creating social cohesion with shared appreciation for green spaces and education in the power of horticulture and green spaces.
- The environment by increasing biodiversity in public and commercial spaces to help reduce the impact of climate change whilst creating new and/or enhancing green spaces for local residents in London.
Objectives
- To use the power of horticulture and developing green spaces to support and enhance local communities.
- To provide opportunities to learn, train and work to disadvantaged individuals, community groups, individuals and school groups.
- To generate appreciation and engagement in green space and its preservation
2024-25 Objectives
The objectives for the year were:
- To fulfil our core objectives.
- To continue to focus on community-engaging, commercial landscape gardening and maintenance offering, along with an extension to domestic, and utilise the progress in this area to increase our offer for the grant funded community projects.
- To continue the development of our new DIG community garden in Hanwell, Ealing as a centre for community gardening and engagement with nature, building on the successful model developed with our Salopian Garden, Hounslow.
- To improve our links with local authorities, housing associations, housing estates, local development consortiums needing landscaping and horticulture contracts.
- To review our charity team structures to ensure that we are in a position to take full advantage of all commercial and grant and community opportunities that arise.
Public Benefit
The Trustees confirm that reference has been made to the guidance contained in the Charity Commission's general guidance on public benefit when reviewing the Charity's aims andobjectives, in planning future activities and in setting the policies for the period.
ACHIEVEMENT AND PERFORMANCE
Charitable activities
1. Introduction
During this period we worked regularly across our own Salopian Gardens, Isleworth (London Borough of Hounslow) and the DIG Garden, Hanwell (London Borough of Ealing) along with a widerange of community sites, several commercial sites, and many private gardens.
The diversity of the spaces that we work within and the range of audiences that we can therefore reach, are amongst our proudest achievements.
This number of sites and projects allowed us to interact and work with a wide range of people. Just as example:
- We supported over 25 community gardens and spaces across Ealing and Hounslow
- Over 400 adults gardened with us over the year at our community gardens: The Salopian Garden in Isleworth and The DIG in Hanwell, and at the 25 other locations where we lead community gardening.
- We supported 10 school gardens with regular gardening sessions from early years to senior schools
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4 schools in Ealing were supported with 32 sessions reaching 261 children in our OVO Foundation ecoSchools project within Ealing.
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6 schools in Hounslow benefitted from 80 workshop sessions as part of ongoing Thriving Communities grant funding from London Borough of Hounslow. We provided 75 sessions completing a Hounslow Thriving Communities funded project (Circular Schools) promoting the circular economy. This allowed 75 students including larger groups of primary school students and smaller groups of students with SEND or mental health challenges to garden and learn in green spaces. We also commenced a new Thriving Communities project to develop school gardens in close proximity to newly established community gardens in support of the council’s Grow for the Future programme.
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2. Our Community Gardens - Providing Welcoming Spaces
A. Salopian Gardens, Isleworth, TW7
A well established community garden that is open every Wednesday. The garden provides a therapeutic space for local residents recovering from mental health issues and the localMental Health recovery team regularly refer clients into the garden.
It is a learning hub for people who are starting their journey into horticulture and has provided valuable voluntary work opportunities to allow access to apprenticeships with other organisations.
Other groups use the garden on a Wednesday to provide workshops such as Plant Dyes witha textile artist, Hounslow Seniors Festival Pizza Making, scout group visits, Caley Brothers mushroom farm photo shoot and community open days. The volunteer days are led by our Director of Community and Young People and her team.
On Sundays, the garden hosts a long-standing Sunday Arts Community Group of 33 local members who work together on creative projects inspired by the garden.
The garden is an “OUTSTANDING example of a community growing space” as evidenced by our being awarded the London in Bloom awards in 2022, 2023, Autumn 2024 in the “Its Your Neighbourhood” category.
B. DIG, Hanwell, W7
Our new site was acquired in May 2021 through successful funding in a Mayor of London / Ealing SpaceHive community funding campaign raising over £32,000 from more than 70 backers, including the Mayor of London and Ealing Council’s Future Ealing Fund.
We received the keys to the site in June 2022, and 2024-2025 saw us continue the transformation and renovation of this large, very overgrown, garden space.
Our aim for this space is to develop the space as a community allotment for local people to enjoy growing fruit and vegetables together. Surplus produce donated to The Store Cupboard in Ealing, providing extremely affordable food as a Not for Profit Food shop. When not in use by Cultivate, the space is also opened to community groups as a low-cost space to meet. We plan to continue to develop the space as an asset for the local community in and around Hanwell.
Throughout the year, we run a weekly volunteer day for a diverse group of local people on Mondays. On Wednesdays there is a weekly curated session for NHS Perinatal clients and a Carers group.
DIG hosted a number of Corporate Volunteering days to support the regeneration of the site. Organisations included Disney and Clarion Housing Group with over 160 attendees.
In Autumn 2023, DIG was awarded the “Establishing” award in the London in Bloom Awardsin the “Its Your Neighbourhood” category. By Autumn 2024 DIG was commended as an “Advancing” garden in those same London in Bloom Awards.
C. Hanbury Road, Acton, W3
This is our site within the Acton Gardens estate.
This site also provides a base for the garden services team and a point from which Cultivate London engages with local partners including Ealing Council.
Using funding from the Ealing Pioneers grant and working with partners LEAP we will be deploying a closed loop growing system - collecting green waste from the surrounding area and using an anaerobic system to convert it into feed and compost. The project was kicked off with several large partners (LEAP, University of West London, Countryside Homes).
As of October 2025 the project is progressing, with installation of the LEAP Biodigester, and planning for the introduction of innovative programming to trial new methods food waste recycling and sustainable living with the Bollo Lane Developments community to begin in early 2026.
We are very grateful to Ealing Council and Countryside Partnerships for supporting our presence within the Acton Gardens estate.
3. Supporting Schools, Children and Families
School activities are linked to curriculum objectives and put the student needs at the forefront of the planning. Communication prior to school visits enables these sessions to be tailored to the needs of the specific students.
A. Circular Schools - Hounslow Thriving Communities 24-25 - Opportunities for Hounslow
School Pupils
This year, we expanded our schools outreach sessions, commencing a new Thriving Communities program developing dilapidated school gardens at a Hounslow Primary and ata Secondary school (Rosary Catholic Primary School and Lampton School). This allowed us to reach 50 children over a long period, teaching them how to grow fruit and veg and developing their knowledge of biodiversity and composting.
This Thriving Community project also established 4 new community gardens on estates closeto the school gardens creating a synergy where adults, families and children were encouraged to meet, learn to garden and eat fresh produce. Through this, we helped develop stable community groups and promoted pride.
B. Hounslow Lampton Park Community Allotment
We were delighted this year to assist the London Borough of Hounslow to continue developing the Lampton Park Community Allotment in support of their multi-year Grow forthe Future programme.
We ran 2 sessions a month across the year helping a thriving group of around 25 volunteers to grow fruit, vegetable and herbs in Lampton Park. The sessions were also designed to give ideas of ways to grow plants at home on balconies and gardens, developing green skills and capacity building within the community.
This took gardening sessions to a diverse group of adults who might not have opportunitiesto connect otherwise and developed civic pride, amenity and interest in this well used public park.
C. OVO Energy Schools programme in Ealing
The Ovo Circular Economy grant was awarded to Cultivate to provide schools in Ealing with guidance on how to create sustainable growing spaces. Educational sessions were provided to teach students about food growing and recycling green waste to benefit the environmentand create fertile, biodiverse soils. Four schools ranging across Early Years and Primary benefited from 32 sessions, reaching over 260 children.
4. Supporting the Community
Our Salopian and DIG gardens host weekly programmes utilised by the community already described previously.
Along with these we run a wide range of outreach discrete projects. Here are a couple of examples:
A. Midland Terrace - Engaging local residents, Ealing Council
In partnership with Ealing Council and the Old Oak and Park Royal Development Corporation, a project was initiated to develop a dilapidated playground that had fallen out of use. The space is in close vicinity to the HS2 construction zone, where local residents have been disproportionately affected by noise and disruption. Cultivate London provided contract landscaping to prepare the space and a community planting day to start to build local involvement in this exciting redevelopment.
B. Dean Gardens - Engaging Residents with their Parks, Ealing Council
In Ealing, working with the Council, we continued to engage with the local community at Dean Gardens, a busy focal point in West Ealing. The goal for this project is to change the perception of the park and engage the local community. We ran regular community drop-in volunteering sessions across the year, working on projects which helped make the park feel more welcoming and safe, and reconnecting local people positively with the space.
5. Landscaping Plus - Providing beautiful surroundings and engaging the Community
Landscaping Plus involves creating and caring for commercial spaces while also ensuring that there are many opportunities for the local community, residents and employees to get involved, to help influence and improve their own spaces. These programmes also providevolunteering and apprenticeship opportunities, providing training for young people.
During this year we initiated a very successful programme with the London Northwest Healthcare Charity voted for by the staff of Ealing Hospital and Northwick Park Hospital. The programme envisages renovating prominent green spaces around both hospitals, creating biodiverse, relaxing and healing spaces for wildlife, staff and patients.
In the spring of 2025, we commenced work on the first phase of this 3 year project at Ealing Hospital with our commercial team cutting turf around a barren carpark creating flowerbeds and a newly formed group of 15 community volunteers and NHS hospital staff gathering to sow wildflower seeds there. This project will now continue for 3 years expanding to other areas across Ealing Hospital and Northwick Park Hospitals.
FINANCIAL REPORT, STRUCTURE,
GOVERNANCE
Trading Performance
Cultivate London runs on a mixed model of trading income and grants and over the last few years we have increased the trading income percentage compared to restricted grant funding:
8% : 92% grant/trading split in 2024/25
25% : 75% in 2023/24
35% : 65% in 2022/23
33% : 67% in 2021/22
Income
Income Total income for the year was £419,870 (2024: £361,220), of which £34,740 (2024: £91,223) represented restricted grants, £24,379 unrestricted grants and donations (2024: £32,419) and £360,751 (2024: £237,578) represented income from charitable activities and other income.
Expenditure
Total resources expended for the year were £393,072 (£49,972 restricted and £343,100 unrestricted). This compares to total expenditure of £327,714 (£93,869 restricted and £233,845 unrestricted) in 2024.
The main expenditure of the organisation is the salaries of staff who are engaged as management, support staff, session leaders, horticultural specialists and apprentice gardeners. These are supplemented on a per project basis by freelance staff.
All costs for specific projects must be raised separately, mainly from grant applications or unrestricted income raised through landscaping and maintenance contracts, corporate team building days, fundraising events, and other local fund raising.
Reserves policy
Reserves are retained with the intention of:
- Ensuring up to 3 months staff salary and operational costs can be met, and
- Working capital being sufficient so that, with fluctuating income, it allows for stablecontinuation of project delivery.
As of 31 March 2025 the charity free reserve fell short of the desired level.
The Board reviewed the Reserves Policy during 22-23 and again during 23-24 and in 24-25 it was continually under review within the Management Committee, guiding our structural and strategy changes.
We recognise the seasonal nature of the space in which we operate – both horticulturally and in funding programmes – and that this seasonality creates challenges. We must work harder during the summer months with an eye on raising sufficient unrestricted funds to cover the leaner winter months. We must manage costs to ensure unrestricted funds can be moved into reserves.
The rebalancing of income from 33% : 67% (restricted grant : trading) in 2021-22 to 25% : 75% in2023-24 and to 8% : 92% in 2024-25 is a reflection of the Board’s work on this issue.
The Board will continue to ensure our reserve is reflective of the environment in which we currently operate and will
- Work to continue to adjust the balance of income generation towards increased unrestricted funds
- To proactively budget income from such projects to top-up the reserve until it reaches the target levels described above
- To closely monitor and manage costs to further aid building the reserve
The Charity seeks to utilise all restricted reserves on the defined projects within the specified timeframe.
FUTURE PLANS
Cultivate London aims to consolidate our position as a catalyst and support hub for helping groups and individuals within the community to develop growing spaces and to engage with nature where they live.
Cultivate London will work to create a solid foundation from which to build financial stabilityby expanding our landscaping offer across commercial and domestic. We will do this by increasing our capacity and efficiency, utilising our home grown resources. We will differentiate ourselves from commercial landscaping companies by emphasising the unique community benefits that using Cultivate London provides: opportunities for local residents to take part in caring for their local area and, where funding allows, the operation of apprenticeship schemes to grow green skills. Cultivate London builds capacity.
Cultivate London will maintain the ratio of income earned through commercial projects from grant funded activities. This unrestricted income will be used by Cultivate London to increase our reserve levels.
We will retain our core sites for activities at Acton Gardens (Hanbury Road, Acton), Salopian Gardens (Isleworth) and DIG (Hanwell). These will act as community hubs to support local people, training hubs to develop green skills, and demonstrations of best practice. They continue to act as our “shop window” and the base from which we can reach further intothe communities we work within.
STRUCTURE, GOVERNANCE AND MANAGEMENT
Governing document
Cultivate London Ltd. is a company limited by guarantee with no share capital incorporated on 20th December 2010 and governed by its Articles of Association dated 20thDecember 2010, which were amended in March 2012, September 2020 and January 2021.
Appointment, induction and training of Trustees
All appointments are made by Cultivate London. Selection of Trustees is made on the basis of the need to fulfil Cultivate London's legal obligations and to reflect the skills required at board level and the community in which Cultivate London is based. Trustees may serve a maximum of four consecutive terms of three years to the appropriate retirement meeting,before taking a break from office, and may not be re-appointed for one clear year.
Trustees may join the committee at any time as observers and may be elected to the Management Committee at a subsequent meeting. Recruitment has been via word of mouth and networking opportunities, and will also be via advertisement. In 2026 we plan to recruit a new tranche of Trustees.
Training is available for Trustees
New Trustees are given copies of the memorandum and articles and Cultivate London's policies and procedures along with a Guide for Trustees. They are encouraged to visit all the sites and to meet staff, and take part in our projects.
Organisational structure
Cultivate London is run by a Management Committee made up of Trustees and Executive Directors of the Company along with co-opted Trustees.
The committee is chaired by the Chair.
The Management Committee is supported by a Finance Committee consisting of the Chair, Executive Directors, and a Director with specific financial experience, supported by appropriate staff.
Additional short-lived Committees are set up as required to address specific issues.
Strategic decisions are made by agreement and by voting where necessary with the Chair having the casting vote.
Staff are welcome to attend Committee meetings but have no voting rights.
Officers' meetings are held as necessary to make day-to-day decisions. The Officers' meetings include the Executive Directors, the Chair and other staff and Trustees when necessary.
The AGM is usually held in early spring.
Day-to-day management is devolved to the Executive Directors Auberon Bayley (Director, Commercial and Sustainability) and Louise Briggs (Director, Community and Young People)
Company Limited by Guarantee
The Trustees are also members of the company and guarantee to contribute to the assets ofthe company, in the event of being wound up, such amounts as may be required notexceeding £1. The Trustees have no beneficial interest in the company.