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Registered number: 09156933










KRICKET LTD










DIRECTORS' REPORT AND FINANCIAL STATEMENTS

INFORMATION FOR FILING WITH THE REGISTRAR

FOR THE PERIOD ENDED 29 DECEMBER 2024

 
KRICKET LTD
 
 
COMPANY INFORMATION


Directors
W G S Bowlby 
R A Campbell 
C J Miller 




Registered number
09156933



Registered office
2nd Floor
12 - 14 Denman Street

London

W1D 7HJ




Independent auditors
Harris & Trotter LLP
Chartered Accountants & Statutory Auditor

101 New Cavendish Street

1st Floor south

London

W1W 6XH





 
KRICKET LTD
 

CONTENTS



Page
Directors' Report
1 - 2
Independent Auditors' Report
3 - 6
Consolidated Statement of Comprehensive Income
7
Consolidated Statement of Financial Position
8 - 9
Company Statement of Financial Position
10 - 11
Consolidated Statement of Changes in Equity
12
Company Statement of Changes in Equity
13
Notes to the Financial Statements
14 - 28


 
KRICKET LTD
 
 
 
DIRECTORS' REPORT
FOR THE PERIOD ENDED 29 DECEMBER 2024

The directors present their report and the financial statements for the period ended 29 December 2024.

Directors

The directors who served during the period were:

W G S Bowlby 
R A Campbell 
C J Miller 

Directors' responsibilities statement

The directors are responsible for preparing the Directors' Report and the consolidated financial statements in accordance with applicable law and regulations.
 
Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with applicable law and United Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice), including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland'. Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the Company and the Group and of the profit or loss of the Group for that period.

 In preparing these financial statements, the directors are required to:


select suitable accounting policies for the Group's financial statements and then apply them consistently;

make judgments and accounting estimates that are reasonable and prudent;

prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Group will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company's transactions and disclose with reasonable accuracy at any time the financial position of the Company and the Group and to enable them to ensure that the financial statements comply with the Companies Act 2006They are also responsible for safeguarding the assets of the Company and the Group and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

Disclosure of information to auditors

Each of the persons who are directors at the time when this Directors' Report is approved has confirmed that:
 
so far as the director is aware, there is no relevant audit information of which the Company and the Group's auditors are unaware, and

the director has taken all the steps that ought to have been taken as a director in order to be aware of any relevant audit information and to establish that the Company and the Group's auditors are aware of that information.

Page 1

 
KRICKET LTD
 
 
 
DIRECTORS' REPORT (CONTINUED)
FOR THE PERIOD ENDED 29 DECEMBER 2024

Auditors

The auditorsHarris & Trotter LLPwill be proposed for reappointment in accordance with section 485 of the Companies Act 2006.

Other Matters

Kricket TVC Limited ceased trading in December 2024 and was placed into liquidation on 10 February 2025. The company’s investment in this subsidiary, together with related intercompany loan balances, have been written off in the financial statements.

Small companies note

In preparing this report, the directors have taken advantage of the small companies exemptions provided by section 415A of the Companies Act 2006.

This report was approved by the board and signed on its behalf.
 





R A Campbell
Director

Date: 12 December 2025

Page 2

 
KRICKET LTD
 
 
 
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF KRICKET LTD
UNDER SECTION 449 OF THE COMPANIES ACT 2006
 

Opinion


We have audited the financial statements of Kricket Ltd (the 'parent Company') and its subsidiaries (the 'Group') for the period ended 29 December 2024, which comprise the Consolidated Statement of Comprehensive Income, the Consolidated Statement of Financial Position, the Company Statement of Financial Position, the Consolidated Statement of Changes in Equity, the Company Statement of Changes in Equity and the related notes, including a summary of significant accounting policiesThe financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).


In our opinion the financial statements:


give a true and fair view of the state of the Group's and of the parent Company's affairs as at 29 December 2024 and of the Group's loss for the period then ended;
have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
have been prepared in accordance with the requirements of the Companies Act 2006.


Basis for opinion


We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the Group in accordance with the ethical requirements that are relevant to our audit of the financial statements in the United Kingdom, including the Financial Reporting Council's Ethical Standard and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.


Conclusions relating to going concern


In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.


Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Group's or the parent Company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.


Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.


Page 3

 
KRICKET LTD
 
 
 
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF KRICKET LTD (CONTINUED)
UNDER SECTION 449 OF THE COMPANIES ACT 2006


Other information


The other information comprises the information included in the Annual Report other than the financial statements and our Auditors' Report thereon. The directors are responsible for the other information contained within the Annual ReportOur opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.


We have nothing to report in this regard.


Opinion on other matters prescribed by the Companies Act 2006
 

In our opinion, based on the work undertaken in the course of the audit:


the information given in the Directors' Report for the financial period for which the financial statements are prepared is consistent with the financial statements; and
the Directors' Report has been prepared in accordance with applicable legal requirements.


Matters on which we are required to report by exception
 

In the light of the knowledge and understanding of the Group and the parent Company and its environment obtained in the course of the audit, we have not identified material misstatements in the Directors' Report.


We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:


adequate accounting records have not been kept by the parent Company, or returns adequate for our audit have not been received from branches not visited by us; or
the parent Company financial statements are not in agreement with the accounting records and returns; or
certain disclosures of directors' remuneration specified by law are not made; or
we have not received all the information and explanations we require for our audit; or
the directors were not entitled to prepare the financial statements in accordance with the small companies regime and take advantage of the small companies' exemptions in preparing the Directors' Report and from the requirement to prepare a Group Strategic Report.


Page 4

 
KRICKET LTD
 
 
 
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF KRICKET LTD (CONTINUED)
UNDER SECTION 449 OF THE COMPANIES ACT 2006


Responsibilities of directors
 

As explained more fully in the Directors' Responsibilities Statement set out on page 1, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.


In preparing the financial statements, the directors are responsible for assessing the Group's and the parent Company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the Group or the parent Company or to cease operations, or have no realistic alternative but to do so.


Auditors' responsibilities for the audit of the financial statements
 

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an Auditors' Report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these Group financial statements.


Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

The objectives of our audit are to identify and assess the risks of material misstatement of the financial statements due to fraud or error; to obtain sufficient appropriate audit evidence regarding the assessed risks of material misstatement due to fraud or error; and to respond appropriately to those risks. Owing to the inherent limitations of an audit, there is an unavoidable risk that material misstatements in the financial statements may not be detected, even though the audit is properly planned and performed in accordance with the ISAs (UK). In dentifying and assessing risks of material misstatement in respect of irregularities, including fraud and noncompliance with laws and regulations, our procedures included the following:

• We obtained an understanding of the legal and regulatory frameworks applicable to the Group and the industry in which it operates. We determined that the following laws and regulations were most significant: FRS 102 and the Companies Act 2006.

• We obtained an understanding of how the Group is complying with those legal and regulatory frameworks by making enquiries of management.

• We challenged assumptions and judgments made by management in its significant accounting estimates;

We did not identify any key audit matters relating to irregularities, including fraud


A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our Auditors' Report.


Page 5

 
KRICKET LTD
 
 
 
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF KRICKET LTD (CONTINUED)
UNDER SECTION 449 OF THE COMPANIES ACT 2006


Use of our report
 

This report is made solely to the Company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006Our audit work has been undertaken so that we might state to the Company's members those matters we are required to state to them in an Auditors' Report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Company and the Company's members, as a body, for our audit work, for this report, or for the opinions we have formed.





Daniel Walters (Senior Statutory Auditor)
  
for and on behalf of
Harris & Trotter LLP
 
Chartered Accountants
Statutory Auditor
  
101 New Cavendish Street
1st Floor south
London
W1W 6XH

12 December 2025
Page 6

 
KRICKET LTD
 
 
CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
FOR THE PERIOD ENDED 29 DECEMBER 2024

29 December
31 December
2024
2023
£
£

  

Turnover
  
8,838,774
8,216,531

Cost of sales
  
(2,834,042)
(2,629,306)

Gross profit
  
6,004,732
5,587,225

Administrative expenses
  
(6,712,190)
(5,565,267)

Exceptional administrative expenses
  
(19,995)
(32,913)

Operating loss
  
(727,453)
(10,955)

Interest payable and similar expenses
  
(118,668)
(104,592)

Loss before tax
  
(846,121)
(115,547)

Tax on loss
  
(284,468)
(207,808)

Loss for the financial period
  
(1,130,589)
(323,355)

Adjusted EBITDA
  
163,916
527,251

Depreciation and amortisation
  
(557,044)
(465,546)

Loan interest
  
(118,514)
(104,592)

Management fees
  
(74,002)
(39,750)

Exceptional items
  
(19,895)
(32,912)

Deferred taxation
  
(284,468)
(191,806)

Taxation
  
-
(16,000)

Pre-opening costs
  
(240,582)
-

Loss for the financial period
  
(1,130,589)
(323,355)

Loss for the year attributable to:
  

Non-controlling interest
  
(565,294)
(147,902)

Owners of the parent company
  
(565,295)
(175,453)

  
(1,130,589)
(323,355)

The notes on pages 14 to 28 form part of these financial statements.

*Adjusted EBITDA relates to earnings before interest, tax, depreciation and amortisation. Exceptional items and Management fees have been split out across the group and seperated from the adjusted EBITDA as they do not fall within the normal course of business. 

Page 7

 
KRICKET LTD
REGISTERED NUMBER: 09156933

CONSOLIDATED STATEMENT OF FINANCIAL POSITION
AS AT 29 DECEMBER 2024

29 December
31 December
2024
2023
Note
£
£

Fixed assets
  

Tangible assets
 6 
2,621,328
1,485,939

  
2,621,328
1,485,939

Current assets
  

Stocks
 8 
78,907
63,110

Debtors: amounts falling due after more than one year
 9 
154,416
27,889

Debtors: amounts falling due within one year
 9 
759,854
1,016,944

Cash at bank and in hand
 10 
619,345
549,395

  
1,612,522
1,657,338

Creditors: amounts falling due within one year
 11 
(3,007,843)
(2,413,105)

Net current liabilities
  
 
 
(1,395,321)
 
 
(755,767)

Total assets less current liabilities
  
1,226,007
730,172

Creditors: amounts falling due after more than one year
 12 
(1,577,882)
(235,926)

Provisions for liabilities
  

Deferred taxation
 14 
(476,274)
(191,806)

Net (liabilities)/assets
  
 
 
(828,149)
 
 
302,440


Capital and reserves
  

Called up share capital 
  
6,534
6,534

Share premium account
  
2,421,965
2,421,965

Profit and loss account
  
(3,969,844)
(2,273,961)

Equity attributable to owners of the  Company
  
(1,541,345)
154,538

Non-controlling interests
  
713,196
147,902

  
(828,149)
302,440


Page 8

 
KRICKET LTD
REGISTERED NUMBER: 09156933
    
CONSOLIDATED STATEMENT OF FINANCIAL POSITION (CONTINUED)
AS AT 29 DECEMBER 2024

The Company's financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime.

The financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The financial statements were approved and authorised for issue by the board and were signed on its behalf on 12 December 2025.




R A Campbell
Director

The notes on pages 14 to 28 form part of these financial statements.

Page 9

 
KRICKET LTD
REGISTERED NUMBER: 09156933

COMPANY STATEMENT OF FINANCIAL POSITION
AS AT 29 DECEMBER 2024

29 December
31 December
2024
2023
Note
£
£

Fixed assets
  

Investments
  
502
600

  
502
600

Current assets
  

Debtors: amounts falling due within one year
 9 
2,700,589
2,715,495

Cash at bank and in hand
 10 
623
-

  
2,701,212
2,715,495

Creditors: amounts falling due within one year
  
(287,698)
(380,815)

Net current assets
  
 
 
2,413,514
 
 
2,334,680

Total assets less current liabilities
  
2,414,016
2,335,280

  

Creditors: amounts falling due after more than one year
  
(864,815)
(235,926)

  

Net assets
  
1,549,201
2,099,354


Capital and reserves
  

Called up share capital 
  
6,534
6,534

Share premium account
  
2,421,965
2,421,965

Profit and loss account
  
(879,298)
(329,145)

  
1,549,201
2,099,354


Page 10

 
KRICKET LTD
REGISTERED NUMBER: 09156933
    
COMPANY STATEMENT OF FINANCIAL POSITION (CONTINUED)
AS AT 29 DECEMBER 2024

The Company's financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime.

The financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The financial statements were approved and authorised for issue by the board and were signed on its behalf on 12 December 2025.


R A Campbell
Director

The notes on pages 14 to 28 form part of these financial statements.

Page 11
 

 
KRICKET LTD


 

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
FOR THE PERIOD ENDED 29 DECEMBER 2024



Called up share capital
Share premium account
Profit and loss account
Equity attributable to owners of parent Company
Non-controlling interests
Total equity


£
£
£
£
£
£



At 1 January 2023
4,400
1,422,199
(1,802,704)
(376,105)
-
(376,105)





Loss for the period
-
-
(471,257)
(471,257)
147,902
(323,355)



Contributions by and distributions to owners


Shares issued during the period
2,134
999,766
-
1,001,900
-
1,001,900





At 1 January 2024
6,534
2,421,965
(2,273,961)
154,538
147,902
302,440





Loss for the period
-
-
(1,695,883)
(1,695,883)
565,294
(1,130,589)



At 29 December 2024
6,534
2,421,965
(3,969,844)
(1,541,345)
713,196
(828,149)



The notes on pages 14 to 28 form part of these financial statements.

Page 12
 
KRICKET LTD
 

COMPANY STATEMENT OF CHANGES IN EQUITY
FOR THE PERIOD ENDED 29 DECEMBER 2024


Called up share capital
Share premium account
Profit and loss account
Total equity

£
£
£
£


At 1 January 2023
4,400
1,422,199
(236,441)
1,190,158



Loss for the period
-
-
(92,704)
(92,704)


Contributions by and distributions to owners

Shares issued during the period
2,134
999,766
-
1,001,900



At 1 January 2024
6,534
2,421,965
(329,145)
2,099,354



Loss for the period
-
-
(550,153)
(550,153)


At 29 December 2024
6,534
2,421,965
(879,298)
1,549,201


The notes on pages 14 to 28 form part of these financial statements.

Page 13

 
KRICKET LTD
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 29 DECEMBER 2024

1.


General information

Kricket Limited is a company limited by shares, incorporated in England and Wales (registered number: 09156933). The registered office is 2nd Floor, 12-14 Denman Street, London, W1D 7HJ.

The financial statements are presented in Sterling, which is the functional currency of the Company. 

2.Accounting policies

 
2.1

Basis of preparation of financial statements

The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with Financial Reporting Standard 102, the Financial Reporting Standard applicable in the UK and the Republic of Ireland and the Companies Act 2006.

The preparation of financial statements in compliance with FRS 102 requires the use of certain critical accounting estimates. It also requires Group management to exercise judgment in applying the Group's accounting policies.

The Company has taken advantage of the exemption allowed under section 408 of the Companies Act 2006 and has not presented its own Statement of Comprehensive Income in these financial statements.

The following principal accounting policies have been applied:

 
2.2

Going concern

In assessing the ability of the Group to continue as a going concern, management have considered current trading performance, cash flow forecasts, and the Group’s overall financial position.

The Group has undergone rapid expansion in recent years, resulting in significant cash outlays to establish companies in new locations. While these new operations are expected to contribute positively once fully established, there is a timing difference between the initial investment in opening new locations and the generation of stable cash inflows. This has placed pressure on the short-term liquidity of some of the companies in the Group, reflected in delays in settling certain external creditors across the Group.

The Group is in a net liabilities position at the year end, whereas the Company remains in a net asset position. There is a risk that some new locations may not achieve the expected level of performance; however, the Group continues to monitor the results of all trading entities closely and to manage the timing of future openings to preserve cash resources.

During the year, Kricket TVC Limited, ceased trading and subsequently entered liquidation (see note 18). This reflects the underperformance of a single location and does not affect the overall viability of the Group’s operations or its ongoing expansion strategy.

The Parent of the Group, has confirmed its continued financial support and has provided a formal letter of support stating its intention to make funding available as required for at least 12 months from the date of approval of these financial statements.

Having considered these factors, the directors are satisfied that the Group and Company have adequate resources to continue in operational existence for the foreseeable future, and accordingly, the financial statements continue to be prepared on a going concern basis.

Page 14

 
KRICKET LTD
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 29 DECEMBER 2024

2.Accounting policies (continued)

 
2.3

Revenue

Revenue is recognised to the extent that it is probable that the economic benefits will flow to the Group and the revenue can be reliably measured. Revenue is measured as the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes. The following criteria must also be met before revenue is recognised:

Sale of goods

Revenue from the sale of goods is recognised when all of the following conditions are satisfied:
the Group has transferred the significant risks and rewards of ownership to the buyer;
the Group retains neither continuing managerial involvement to the degree usually associated with ownership nor effective control over the goods sold;
the amount of revenue can be measured reliably;
it is probable that the Group will receive the consideration due under the transaction; and
the costs incurred or to be incurred in respect of the transaction can be measured reliably.

 
2.4

Operating leases: the Group as lessee

Rentals paid under operating leases are charged to profit or loss on a straight-line basis over the lease term.

Benefits received and receivable as an incentive to sign an operating lease are recognised on a straight-line basis over the lease term, unless another systematic basis is representative of the time pattern of the lessee's benefit from the use of the leased asset.

 
2.5

Finance costs

Finance costs are charged to profit or loss over the term of the debt using the effective interest method so that the amount charged is at a constant rate on the carrying amount. Issue costs are initially recognised as a reduction in the proceeds of the associated capital instrument.

 
2.6

Borrowing costs

All borrowing costs are recognised in profit or loss in the period in which they are incurred.

 
2.7

Pensions

Defined contribution pension plan

The Group operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the Group pays fixed contributions into a separate entity. Once the contributions have been paid the Group has no further payment obligations.

The contributions are recognised as an expense in profit or loss when they fall due. Amounts not paid are shown in accruals as a liability in the Statement of Financial Position. The assets of the plan are held separately from the Group in independently administered funds.

Page 15

 
KRICKET LTD
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 29 DECEMBER 2024

2.Accounting policies (continued)

 
2.8

Current and deferred taxation

The tax expense for the period comprises current and deferred tax. Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the Company and the Group operate and generate income.

Deferred tax balances are recognised in respect of all timing differences that have originated but not reversed by the reporting date, except that:
The recognition of deferred tax assets is limited to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits;
Any deferred tax balances are reversed if and when all conditions for retaining associated tax allowances have been met; and
Where they relate to timing differences in respect of interests in subsidiaries, associates, branches and joint ventures and the Group can control the reversal of the timing differences and such reversal is not considered probable in the foreseeable future.

Deferred tax balances are not recognised in respect of permanent differences except in respect of business combinations, when deferred tax is recognised on the differences between the fair values of assets acquired and the future tax deductions available for them and the differences between the fair values of liabilities acquired and the amount that will be assessed for tax. Deferred tax is determined using tax rates and laws that have been enacted or substantively enacted by the reporting date.


 
2.9

Exceptional items

Exceptional items are transactions that fall within the ordinary activities of the Group but are presented separately due to their size or incidence.

Page 16

 
KRICKET LTD
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 29 DECEMBER 2024

2.Accounting policies (continued)

 
2.10

Tangible fixed assets

Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, using the straight-line method.

Depreciation is provided on the following basis:

Short-term leasehold property
-
25%
Plant and machinery
-
25%
Fixtures and fittings
-
25%
Computer equipment
-
25%
Other fixed assets
-
25%

The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.

 
2.11

Valuation of investments

Investments in subsidiaries are measured at cost less accumulated impairment.

Investments in unlisted Group shares, whose market value can be reliably determined, are remeasured to market value at each reporting date. Gains and losses on remeasurement are recognised in the Consolidated Statement of Comprehensive Income for the period. Where market value cannot be reliably determined, such investments are stated at historic cost less impairment.

 
2.12

Stocks

Stocks are stated at the lower of cost and net realisable value, being the estimated selling price less costs to complete and sell. Cost is based on the cost of purchase on a first in, first out basis. Work in progress and finished goods include labour and attributable overheads.

At each reporting date, stocks are assessed for impairment. If stock is impaired, the carrying amount is reduced to its selling price less costs to complete and sell. The impairment loss is recognised immediately in profit or loss.

 
2.13

Debtors

Short-term debtors are measured at transaction price, less any impairment. Loans receivable are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method, less any impairment.

Page 17

 
KRICKET LTD
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 29 DECEMBER 2024

2.Accounting policies (continued)

 
2.14

Cash and cash equivalents

Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours. Cash equivalents are highly liquid investments that mature in no more than three months from the date of acquisition and that are readily convertible to known amounts of cash with insignificant risk of change in value.

 
2.15

Creditors

Short-term creditors are measured at the transaction price. Other financial liabilities, including bank loans, are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method.

 
2.16

Provisions for liabilities

Provisions are recognised when an event has taken place that gives rise to a legal or constructive obligation, a transfer of economic benefits is probable and a reliable estimate can be made.

Provisions are measured as the best estimate of the amount required to settle the obligation, taking into account the related risks and uncertainties.
 
Increases in provisions are generally charged as an expense to profit or loss.


3.


Auditors' remuneration

During the period, the Group obtained the following services from the Company's auditors:


29 December
31 December
2024
2023
£
£

Fees payable to the Company's auditors for the audit of the consolidated and parent Company's financial statements
44,444
40,000


4.


Employees

The average monthly number of employees, including the directors, during the period was as follows:



Group
Group
Company
Company
     29 December
      31 December
     29 December
      31 December
        2024
        2023
        2024
        2023
            No.
            No.
            No.
            No.









Employees
182
120
3
3

Page 18

 
KRICKET LTD
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 29 DECEMBER 2024

5.


Exceptional items

29 December
31 December
2024
2023
£
£


Exceptional items
19,995
32,913

19,995
32,913

Page 19
 


 
KRICKET LTD


 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 29 DECEMBER 2024


6.


Tangible fixed assets


Group










Plant and machinery
Fixtures and fittings
Computer equipment
Catering equipment
Total

£
£
£
£
£



Cost or valuation


At 1 January 2024
40,149
3,282,771
82,501
134,298
3,539,719


Additions
12,405
1,663,898
16,130
-
1,692,433



At 29 December 2024

52,554
4,946,669
98,631
134,298
5,232,152



Depreciation


At 1 January 2024
28,948
1,891,187
64,561
69,085
2,053,781


Charge for the period on owned assets
7,144
520,015
8,987
20,897
557,043



At 29 December 2024

36,092
2,411,202
73,548
89,982
2,610,824



Net book value



At 29 December 2024
16,462
2,535,467
25,083
44,316
2,621,328



At 31 December 2023
11,201
1,391,585
17,940
65,213
1,485,939

Page 20

 


 
KRICKET LTD


 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 29 DECEMBER 2024

7.


Fixed asset investments

Company








Investments in subsidiary companies

£



Cost or valuation


At 1 January 2024
600


Additions
2


Amounts written off
(100)



At 29 December 2024
502






Page 21
 
KRICKET LTD
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 29 DECEMBER 2024

Subsidiary undertakings


The following were subsidiary undertakings of the Company:

Name

Registered office

Class of shares

Holding

Kricket Soho Limited
2nd Floor, 12-14 Denman Street, London W1D 7HJ
Ordinary
100%
Soma Soho Limited
2nd Floor, 12-14 Denman Street, London W1D 7HJ
Ordinary
100%
Kricket Brixton Limited
2nd Floor, 12-14 Denman Street, London W1D 7HJ
Ordinary
100%
*Kricket TVC Limited
31st Floor, 40 Bank Street, London, E14 5NR
Ordinary
100%
Kricket Delivery Limited
2nd Floor, 12-14 Denman Street, London W1D 7HJ
Ordinary
100%
Kricket Shoreditch Limited
2nd Floor, 12-14 Denman Street, London W1D 7HJ
Ordinary
100%
Kricket HQ Ltd
2nd Floor, 12-14 Denman Street, London W1D 7HJ
Ordinary
100%
Kricket Canary Wharf Limited
2nd Floor, 12-14 Denman Street, London W1D 7HJ
Ordinary
100%

*During the year, Kricket TVC ceased trading on 20 December 2024. The investment has therefore been written down to £nil, resulting in an impairment charge of £100.

A liquidator was subsequently appointed on 10 February 2025 (see note 19).

The aggregate of the share capital and reserves as at 29 December 2024 and the profit or loss for the period ended on that date for the subsidiary undertakings were as follows:

Name
Aggregate of share capital and reserves
Profit/(Loss)
£
£

Kricket Soho Limited
(620,151)
(1,027,794)

Soma Soho Limited
541,002
299,493

Kricket Brixton Limited
(162,381)
(88,414)

*Kricket TVC Limited
21,469
1,782,222

Kricket Delivery Limited
169,905
141,959

Kricket Shoreditch Limited
(94,403)
(94,404)

Kricket HQ Ltd
(1,504,629)
(865,971)

Kricket Canary Wharf Limited
(727,559)
(727,526)

Page 22

 
KRICKET LTD
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 29 DECEMBER 2024

8.


Stocks

Group
29 December
Group
31 December
2024
2023
£
£

Finished goods and goods for resale
78,907
63,110

78,907
63,110


Page 23

 
KRICKET LTD
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 29 DECEMBER 2024

9.


Debtors

Group
29 December
Group
31 December
Company
29 December
Company
31 December
2024
2023
2024
2023
£
£
£
£

Due after more than one year

Other debtors
154,416
27,889
-
-

154,416
27,889
-
-


Group
29 December
Group
31 December
Company
29 December
Company
31 December
2024
2023
2024
2023
£
£
£
£

Due within one year

Trade debtors
33,425
52,949
99
99

Amounts owed by group undertakings
5,613
302,571
2,699,965
2,527,697

Other debtors
382,678
431,054
525
187,699

Prepayments and accrued income
338,138
230,370
-
-

759,854
1,016,944
2,700,589
2,715,495



10.


Cash and cash equivalents

Group
29 December
Group
31 December
Company
29 December
Company
31 December
2024
2023
2024
2023
£
£
£
£

Cash at bank and in hand
619,345
549,395
623
-

Less: bank overdrafts
(52)
(16,920)
-
(16,917)

619,293
532,475
623
(16,917)


Page 24

 
KRICKET LTD
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 29 DECEMBER 2024

11.


Creditors: Amounts falling due within one year

Group
29 December
Group
31 December
Company
29 December
Company
31 December
2024
2023
2024
2023
£
£
£
£

Bank overdrafts
52
16,920
-
16,917

Bank loans
155,559
199,767
155,556
199,766

Other loans
217,815
-
-
-

Trade creditors
980,202
766,519
-
-

Amounts owed to group undertakings
36,542
144,425
2,255
95,995

Corporation tax
16,000
16,000
-
-

Other taxation and social security
315,384
419,137
-
-

Other creditors
195,362
288,768
602
600

Accruals and deferred income
1,090,927
561,569
129,285
67,537

3,007,843
2,413,105
287,698
380,815



12.


Creditors: Amounts falling due after more than one year

Group
29 December
Group
31 December
Company
29 December
Company
31 December
2024
2023
2024
2023
£
£
£
£

Bank loans
464,815
235,926
464,815
235,926

Other loans
1,113,067
-
400,000
-

1,577,882
235,926
864,815
235,926


Page 25

 
KRICKET LTD
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 29 DECEMBER 2024

13.


Loans


Analysis of the maturity of loans is given below:


Group
29 December
Group
31 December
Company
29 December
Company
31 December
2024
2023
2024
2023
£
£
£
£

Amounts falling due within one year

Bank loans
155,556
199,767
155,556
199,767

Other loans
217,815
-
-
-


373,371
199,767
155,556
199,767

Amounts falling due 1-2 years

Bank loans
464,815
235,926
464,815
235,926


464,815
235,926
464,815
235,926


Amounts falling due after more than 5 years

Other loans
1,113,067
-
400,000
-

1,951,253
435,693
1,020,371
435,693



14.


Deferred taxation


Group



2024


£






At beginning of year
(191,806)


Charged to profit or loss
(284,468)



At end of year
(476,274)

Page 26

 
KRICKET LTD
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 29 DECEMBER 2024
 
14.Deferred taxation (continued)







Group
29 December
Group
31 December
2024
2023
£
£

Accelerated capital allowances
(587,668)
(247,228)

Tax losses carried forward
111,394
55,422

(476,274)
(191,806)


15.


Pension commitments

The Group operates a defined contributions pension scheme. The assets of the scheme are held separately from those of the Group in an independently administered fund. The pension cost charge represents contributions payable by the Group to the fund and amounted  £69,236 (2023 - £36,921) . Contributions totalling £726 (2023 - £9,038) were payable to the fund at the reporting date and are included in creditors.


16.


Commitments under operating leases

At 29 December 2024 the Group and the Company had future minimum lease payments due under non-cancellable operating leases for each of the following periods:


Group
29 December
Group
31 December
2024
2023
£
£

Not later than 1 year
976,150
506,640

Later than 1 year and not later than 5 years
3,467,634
1,746,560

Later than 5 years
6,071,167
2,087,887

10,514,951
4,341,087

Page 27

 
KRICKET LTD
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 29 DECEMBER 2024

17.


Related party transactions

Included within debtors is an amount of £5,613 (2023: £302,571) due from other companies within the  White Rabbit Group.

Included within creditors is an amount of £36,542 (2023: £144,425) due to other group companie within the White Rabbit Group.


18.


Post balance sheet events

On 10 February 2025, a liquidator was appointed to Kricket TVC Limited, a wholly-owned subsidiary of the company, following the cessation of its trading activities in December 2024.

The group’s investment in Kricket TVC Limited and related intercompany loan balances were written down to £nil as at 29 December 2024. The appointment of the liquidator occurred after the reporting date and is therefore treated as a non-adjusting post balance sheet event. No further adjustments have been made to the carrying amounts of assets or liabilities as a result of this event.


19.


Controlling party

The intermediate controlling party is WRP Holdco Ltd, a limited liability partnership incorporated in England and Wales (registered number: 14264912). The registered office address is 12-14 Denman Street, London, W1D 7HJ. The ultimate controlling party is C Miller.


20.


Auditors' information

The auditors' report on the financial statements for the period ended 29 December 2024 was unqualified.

The audit report was signed on 12 December 2025 by Daniel Walters (Senior Statutory Auditor) on behalf of Harris & Trotter LLP.

 
Page 28