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Registered number: 10712693









Believe Money Group Limited









Annual Report and Consolidated Financial Statements

For the Year Ended 31 December 2024

 
Believe Money Group Limited
 
 
Company Information


Directors
J P Gibson (appointed 18 September 2025)
I W Johnson 
M Prakash (appointed 18 September 2025)
D J Rogers 
R O Wagstaff 




Registered number
10712693



Registered office
1st Floor Barclays Bank
Heavens Walk

Doncaster

South Yorkshire

DN4 5HZ




Independent auditors
Hurst Accountants Limited
Chartered Accountants & Statutory Auditors

3 Stockport Exchange

Stockport

SK1 3GG





 
Believe Money Group Limited
 

Contents



Page
Group Strategic Report
 
1 - 3
Directors' Report
 
4 - 5
Independent Auditors' Report
 
6 - 9
Consolidated Statement of Comprehensive Income
 
10
Consolidated Balance Sheet
 
11
Company Balance Sheet
 
12
Consolidated Statement of Changes in Equity
 
13
Company Statement of Changes in Equity
 
14
Consolidated Statement of Cash Flows
 
15
Consolidated Analysis of Net Debt
 
16
Notes to the Financial Statements
 
17 - 39


 
Believe Money Group Limited
 
 
Group Strategic Report
For the Year Ended 31 December 2024

Introduction
 
The Directors present their Strategic Report for the year ended 31 December 2024.

Business review
 
The principal activities of the group are to operate as a broker across various sectors:
- As an arranger of loan finance for individuals, through Believe Loans/Specialist Finance;
- As a referrer for loan finance, through its trading style Simply Money;
- As a referrer for life insurance policies, through its trading style Believe Protect.
The business has been on a steady growth curve over the past few years, after stuttering slightly during the COVID-19 pandemic in 2020. 
In 2024, we are pleased to report a profit after taxation of £889k, after achieving a modest profit of £92k in the previous year. This has been driven by positive growth in the various sectors as discussed in more detail below:
Loan broking/arranging
Total income for loan broking business grew to £13.2m (2023: £10.3m), an increase of £3m. A focus on advertising has helped grow the profile of the business.
The second charge market has surpassed the £200 million mark,the first time since 2008. The majority of lenders reported record performances, reflecting the sector’s strong momentum. According to the Finance & Leasing Association (FLA), second charge lending is up 24% by value and 15% by volume compared to the same period in 2024. The second charge market remains one of the fastest-growing product segments within the finance industry in 2025, driving significant growth and success across the sector, including at Believe Loans, where this continued market strength has played a key role in our exceptional performance.
Average interest rates on credit card lending sits currently at 24.65% which has been consistent through the year. Loan rates continue to be high in the personal loan market, with typical low-balance personal loans now price around 10–12% APR, with many products for credit impaired consumers in the 20–30% range. This provides great opportunities for the second charge mortgage market with most lenders offering rates around 5-6% currently.
 
Most brokers had been seeing a general decline in customer intent across many markets as customers wait to understand the outcome of the Budget in late November before making financial commitments. So far, this has not had a significant impact on the Believe model. While we’ve noted the occasional dip in customer intent and sign-up rates, none of these fluctuations have been substantial enough to affect our projected year-end numbers. This time of year is typically very strong for both personal loan and secured loan enquiries as we head into the Christmas period. January also tends to perform well, so we do not anticipate the Budget having a detrimental impact on either our year-end performance or our start to 2026.
Referrals
Total income for referrals grew to £1.76m (2023: £809k), a significant increase of £955k. Similar to the loan broking business, additional advertising spend helped increase the profile of the business enabling more activity through the Simply Money website.
The continued rise in consumer credit continues to be a significant part of the increase in demand in both Simply Money and Believe Loans. Outstanding consumer credit increased by 4.6% in the current year to date, while outstanding levels of credit card borrowing increased by 6.6%. Since mid 2021, outstanding consumer credit has been rising, with some variation month on month, which does correlate with the increase in demand we have seen. 
 
Page 1

 
Believe Money Group Limited
 

Group Strategic Report (continued)
For the Year Ended 31 December 2024

Life insurance commissions
Income in this sector fell very slightly by £104k. In 2022, the group altered its agreement with insurers to receive commission on a “non-indemnity” basis. This new business, operating through Believe Protect Limited, has been steadily increasing, but the old “indemnity” basis, operating through Believe Finance Limited, largely matured in 2024, resulting in a significant drop off of income.
Gross margin
Gross margin for the year increased from 58% to 62%. This reflected the positive results from the investment in advertising and staff, together with a significant effort from the team, which has generated fantastic returns for the group.
Overheads
Overall there has been an increase in overheads, including salaries, with investment made in the team, and also advertising costs, as noted above.
Subsequent to the year end, the group was acquired by a new owner, Pivotal Growth Limited. There were some increases in legal fees in FY24 with regards to this transaction and this continued into FY25.

Principal risks and uncertainties
 
The various risks and uncertainties faced by the group are described below:
Market Risk
The on-going uncertainty in the global geo-political arena is continuing to be a factor and causing some uncertainty in the financial markets. This along with the unknown government budgetary changes is being closely monitored by the Believe board.
Price risk
We review our broker fee structures quarterly and ensure that we are in alignment with competitors in our marketplaces and delivering value to our consumers.
Credit and liquidity risk
The group is cash generative and there are no current concerns around cash flow or liquidity. All company debts have been repaid as part of the business sale in September 2025 and therefore the group is in a strong financial position.
Compliance risk
Capital Adequacy has been met throughout the reporting period. We have also maintained strong internal regulatory and governance oversight across all trading entities.
There is an industry wide on-going FCA review into the Second Charge market, the results of which are yet to be published.

Page 2

 
Believe Money Group Limited
 

Group Strategic Report (continued)
For the Year Ended 31 December 2024

Other matters and post balance sheet events
 
During the year, it was identified that the group had not correctly included VAT on a number of inter-company recharges. As a result, an additional VAT liability has been calculated and a provision recognised in these financial statements of £1.2m, as disclosed in note 21. This liability will be settled by the shareholders out of the proceeds received from the sale of the business to Pivotal Growth. As a result there is no impact on the Consolidated or Company statement of comprehensive income.
Following the year end, a decision was taken to close two of the group’s dormant subsidiaries, Believe Mortgages and Believe Finance. Most balances in these entities related to group balances which were appropriately dealt with in the respective companies. There is no impact on group results as such balances are eliminated on consolidation.
A decision was also made to exit the market in respect of some of the more high risk activities, and therefore Believe Specialist Finance has ceased trading during 2025.
As noted above, the group was acquired by Pivotal Growth in September 2025, and is now a member of the Pivotal Group. We look forward to a bright future under their stewardship.


This report was approved by the board and signed on its behalf.



R O Wagstaff
Director

Date: 15 December 2025

Page 3

 
Believe Money Group Limited
 
 
 
Directors' Report
For the Year Ended 31 December 2024

The directors present their report and the financial statements for the year ended 31 December 2024.

Directors' responsibilities statement

The directors are responsible for preparing the Group Strategic Report, the Directors' Report and the consolidated financial statements in accordance with applicable law and regulations.
 
Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with applicable law and United Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice), including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland'. Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the Company and the Group and of the profit or loss of the Group for that period.

 In preparing these financial statements, the directors are required to:


select suitable accounting policies for the Group's financial statements and then apply them consistently;

make judgements and accounting estimates that are reasonable and prudent;

prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Group will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company's transactions and disclose with reasonable accuracy at any time the financial position of the Company and the Group and to enable them to ensure that the financial statements comply with the Companies Act 2006They are also responsible for safeguarding the assets of the Company and the Group and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

Results and dividends

The profit for the year, after taxation, amounted to £889,145 (2023 - £91,760).

No dividends were paid during the year.

Directors

The directors who served during the year were:

I W Johnson 
D J Rogers 
R O Wagstaff 

Future developments

The group is continuing to grow in its existing markets and looks forward to future profitable years.

Page 4

 
Believe Money Group Limited
 
 
 
Directors' Report (continued)
For the Year Ended 31 December 2024

Disclosure of information to auditors

Each of the persons who are directors at the time when this Directors' Report is approved has confirmed that:
 
so far as the director is aware, there is no relevant audit information of which the Company and the Group's auditors are unaware, and

the director has taken all the steps that ought to have been taken as a director in order to be aware of any relevant audit information and to establish that the Company and the Group's auditors are aware of that information.

Post balance sheet events

Following the year end, a decision was taken to close two of the group’s dormant subsidiaries, Believe Mortgages and Believe Finance. Most balances in these entities related to group balances which were appropriately dealt with in the respective companies. There is no impact on group results.
A decision was also made to exit the market in respect of some of the more high risk activities, and therefore Believe Specialist Finance has ceased trading during 2025.
The group was acquired by Pivotal Growth Limited in September 2025, and is now a member of the Pivotal Growth Group. We look forward to a bright future under their stewardship.

Auditors

The auditors, Hurst Accountants Limited, were appointed in the year, and will be proposed for reappointment in accordance with section 485 of the Companies Act 2006.

This report was approved by the board and signed on its behalf.
 





R O Wagstaff
Director

Date: 15 December 2025

Page 5

 
Believe Money Group Limited
 
 
 
Independent Auditors' Report to the Members of Believe Money Group Limited
 

Opinion


We have audited the financial statements of Believe Money Group Limited (the 'parent Company') and its subsidiaries (the 'Group') for the year ended 31 December 2024, which comprise the Consolidated Statement of Comprehensive Income, the Consolidated Balance Sheet, the Company Balance Sheet, the Consolidated Statement of Cash Flows, the Consolidated Statement of Changes in Equity, the Company Statement of Changes in Equity and the related notes, including a summary of significant accounting policiesThe financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).


In our opinion the financial statements:


give a true and fair view of the state of the Group's and of the parent Company's affairs as at 31 December 2024 and of the Group's profit for the year then ended;
have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
have been prepared in accordance with the requirements of the Companies Act 2006.


Basis for opinion


We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the Group in accordance with the ethical requirements that are relevant to our audit of the financial statements in the United Kingdom, including the Financial Reporting Council's Ethical Standard and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.


Conclusions relating to going concern


In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.


Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Group's or the parent Company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.


Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.


Other information


The other information comprises the information included in the Annual Report other than the financial statements and our Auditors' Report thereon. The directors are responsible for the other information contained within the Annual ReportOur opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.


We have nothing to report in this regard.


Page 6

 
Believe Money Group Limited
 
 
 
Independent Auditors' Report to the Members of Believe Money Group Limited (continued)


Opinion on other matters prescribed by the Companies Act 2006
 

In our opinion, based on the work undertaken in the course of the audit:


the information given in the Group Strategic Report and the Directors' Report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
the Group Strategic Report and the Directors' Report have been prepared in accordance with applicable legal requirements.


Matters on which we are required to report by exception
 

In the light of the knowledge and understanding of the Group and the parent Company and its environment obtained in the course of the audit, we have not identified material misstatements in the Group Strategic Report or the Directors' Report.


We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:


adequate accounting records have not been kept by the parent Company, or returns adequate for our audit have not been received from branches not visited by us; or
the parent Company financial statements are not in agreement with the accounting records and returns; or
certain disclosures of directors' remuneration specified by law are not made; or
we have not received all the information and explanations we require for our audit.


Responsibilities of directors
 

As explained more fully in the Directors' Responsibilities Statement set out on page 4, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.


In preparing the financial statements, the directors are responsible for assessing the Group's and the parent Company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the Group or the parent Company or to cease operations, or have no realistic alternative but to do so.


Page 7

 
Believe Money Group Limited
 
 
 
Independent Auditors' Report to the Members of Believe Money Group Limited (continued)


Auditors' responsibilities for the audit of the financial statements
 

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an Auditors' Report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these Group financial statements.


Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

Identifying and assessing potential risks related to irregularities
In identifying and assessing the risks of material misstatement in respect of irregularities, including fraud and noncompliance with laws and regulations, we considered the following:
• The nature of the industry and sector in which the company operates; the control environment and business
 performance including key drivers for directors' remuneration, bonus levels and performance targets.
• The outcome of enquiries of management, including whether management was aware of any instances of non-   compliance with laws and regulations, and whether management had knowledge of any actual, suspected, or alleged   fraud.
• Supporting documentation relating to the Company's policies and procedures for:
 - Identifying, evaluating, and complying with laws and regulations
 - Detecting and responding to the risks of fraud
• The internal controls established to mitigate risks related to fraud or non-compliance with laws and regulations.
• The outcome of discussions amongst the engagement team regarding how and where fraud might occur in the    financial statements and any potential indicators of fraud.
• The legal and regulatory framework in which the Company operates, particularly those laws and regulations which
 have a direct effect on the financial statements, such as the Companies Act 2006, pensions and tax legislation, or
 which had a fundamental effect on the operations of the Company, including Financial Conduct Authority (FCA)    regulations, General Data Protection requirements, and Anti-bribery and Corruption.
Audit response to risks identified
Our procedures to respond to the risks identified included the following:
•  Reviewing the financial statements disclosures and testing to supporting documentation to assess compliance with
 the provisions of those relevant laws and regulations which have a direct effect on the financial statements.
•  Discussions with management, including consideration of known or suspected instances of non-compliance with
 laws and regulations and fraud.
•  Evaluation of the operating effectiveness of management’s controls designed to prevent and detect irregularities.
•  Enquiring of management about any actual and potential litigation and claims.
•  Performing analytical procedures to identify any unusual or unexpected relationships which may indicate risks of
 material misstatement due to fraud.
We have also considered the risk of fraud through management override of controls by:
•  Testing the appropriateness of journal entries and other adjustments;
•  Challenging assumptions made by management in their significant accounting estimates, and assessing whether the
 judgements made in making accounting estimates are indicative of a potential bias; and
•  Evaluating the business rationale of any significant transactions that are unusual or outside the normal course of
 business.
 
Page 8

 
Believe Money Group Limited
 
 
 
Independent Auditors' Report to the Members of Believe Money Group Limited (continued)


We also communicated relevant identified laws and regulations and potential fraud risks to all engagement team members
and remained alert to any indications of fraud or non-compliance with laws and regulations throughout the audit.
There are inherent limitations in the audit procedures described above, and the further removed non-compliance with laws
and regulations are from the events and transactions reflected in the financial statements, the less likely we would become
aware of them. Also, the risk of not detecting a material misstatement due to fraud is higher than the risk of not detecting
one resulting from error, as fraud may involve deliberate concealment by, for example, forgery or intentional
misrepresentations, or through collusion.


A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our Auditors' Report.


Use of our report
 

This report is made solely to the Company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006Our audit work has been undertaken so that we might state to the Company's members those matters we are required to state to them in an Auditors' Report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Company and the Company's members, as a body, for our audit work, for this report, or for the opinions we have formed.





Helen Besant-Roberts (Senior Statutory Auditor)
for and on behalf of
Hurst Accountants Limited
Chartered Accountants & Statutory Auditors
3 Stockport Exchange
Stockport
SK1 3GG

15 December 2025
Page 9

 
Believe Money Group Limited
 
 
Consolidated Statement of Comprehensive Income
For the Year Ended 31 December 2024

As restated
2024
2023
Note
£
£

  

Turnover
 4 
16,495,131
12,678,155

Cost of sales
  
(6,230,481)
(5,340,380)

Gross profit
  
10,264,650
7,337,775

Administrative expenses
  
(8,773,753)
(7,397,520)

Operating profit/(loss)
 5 
1,490,897
(59,745)

Interest receivable and similar income
 9 
6
1

Interest payable and similar expenses
 10 
(154,397)
(153,571)

Profit/(loss) before taxation
  
1,336,506
(213,315)

Tax on profit/(loss)
 11 
(447,361)
305,075

Profit for the financial year
  
889,145
91,760

Profit for the year attributable to:
  

Owners of the parent Company
  
889,145
91,760

There was no other comprehensive income for 2024 (2023:£NIL).

The notes on pages 17 to 39 form part of these financial statements.

Page 10

 
Believe Money Group Limited
Registered number: 10712693

Consolidated Balance Sheet
As at 31 December 2024

As restated
2024
2023
Note
£
£

Fixed assets
  

Tangible assets
 13 
121,547
139,808

Current assets
  

Debtors: amounts falling due within one year
 15 
3,645,479
1,998,435

Cash at bank and in hand
 16 
200,982
91,290

  
3,846,461
2,089,725

Creditors: amounts falling due within one year
 17 
(3,531,382)
(3,894,377)

Net current assets/(liabilities)
  
 
 
315,079
 
 
(1,804,652)

Total assets less current liabilities
  
436,626
(1,664,844)

Creditors: amounts falling due after more than one year
 18 
(51,369)
(105,430)

Provisions for liabilities
  

Deferred taxation
 20 
(30,386)
-

Other provisions
 21 
(1,200,000)
-

  
 
 
(1,230,386)
 
 
-

Net liabilities
  
(845,129)
(1,770,274)


Capital and reserves
  

Called up share capital 
 22 
144,000
108,000

Profit and loss account
 23 
(989,129)
(1,878,274)

  
(845,129)
(1,770,274)


The financial statements were approved and authorised for issue by the board and were signed on its behalf by: 




R O Wagstaff
Director

Date: 15 December 2025

The notes on pages 17 to 39 form part of these financial statements.

Page 11

 
Believe Money Group Limited
Registered number: 10712693

Company Balance Sheet
As at 31 December 2024

As restated
2024
2023
Note
£
£

Fixed assets
  

Tangible assets
 13 
99,590
117,010

Investments
 14 
1,205
1,205

  
100,795
118,215

Current assets
  

Debtors: amounts falling due within one year
 15 
1,982,610
2,110,843

Cash at bank and in hand
 16 
19,924
-

  
2,002,534
2,110,843

Creditors: amounts falling due within one year
 17 
(3,043,789)
(2,780,805)

Net current liabilities
  
 
 
(1,041,255)
 
 
(669,962)

Total assets less current liabilities
  
(940,460)
(551,747)

  

Provisions for liabilities
  

Deferred taxation
 20 
(24,897)
-

Other provisions
 21 
(1,200,000)
-

  
 
 
(1,224,897)
 
 
-

Net liabilities
  
(2,165,357)
(551,747)


Capital and reserves
  

Called up share capital 
 22 
144,000
108,000

Profit and loss account brought forward
  
(659,747)
(475,781)

Loss for the year
  
(1,649,610)
(183,966)

Profit and loss account carried forward
  
(2,309,357)
(659,747)

  
(2,165,357)
(551,747)


The Company has taken advantage of the exemption allowed under section 408 of the Companies Act 2006 and has not presented its own Statement of Comprehensive Income in these financial statements.
The financial statements were approved and authorised for issue by the board and were signed on its behalf by: 


R O Wagstaff
Director

Date: 15 December 2025

The notes on pages 17 to 39 form part of these financial statements.

Page 12

 
Believe Money Group Limited
 

Consolidated Statement of Changes in Equity
For the Year Ended 31 December 2024


Called up share capital
Profit and loss account
Total equity

£
£
£


At 1 January 2023 (as previously stated)
108,000
(1,906,205)
(1,798,205)

Prior year adjustment - correction of error (see note 24)
-
(63,829)
(63,829)


At 1 January 2023 (as restated)
108,000
(1,970,034)
(1,862,034)



Profit for the year
-
91,760
91,760



At 1 January 2024 (as previously stated)
108,000
(1,532,265)
(1,424,265)

Prior year adjustment - correction of error (see note 24)
-
(346,009)
(346,009)


At 1 January 2024 (as restated)
108,000
(1,878,274)
(1,770,274)



Profit for the year
-
889,145
889,145


Contributions by and distributions to owners

Shares issued during the year
36,000
-
36,000


At 31 December 2024
144,000
(989,129)
(845,129)


The notes on pages 17 to 39 form part of these financial statements.

Page 13

 
Believe Money Group Limited
 

Company Statement of Changes in Equity
For the Year Ended 31 December 2024


Called up share capital
Profit and loss account
Total equity

£
£
£


At 1 January 2023
108,000
(475,781)
(367,781)


Comprehensive income for the year

Loss for the year
-
(183,966)
(183,966)



At 1 January 2024
108,000
(659,747)
(551,747)


Comprehensive income for the year

Loss for the year
-
(1,649,610)
(1,649,610)


Contributions by and distributions to owners

Shares issued during the year
36,000
-
36,000


At 31 December 2024
144,000
(2,309,357)
(2,165,357)


The notes on pages 17 to 39 form part of these financial statements.

Page 14

 
Believe Money Group Limited
 

Consolidated Statement of Cash Flows
For the Year Ended 31 December 2024

2024
2023
£
£

Cash flows from operating activities

Profit/(loss) for the financial year
889,145
91,760

Adjustments for:

Depreciation of tangible assets
45,148
49,919

Loss on disposal of tangible assets
1,159
-

Interest paid
154,397
143,274

Interest received
(6)
-

Taxation charge
447,361
(349,363)

(Increase) in debtors
(1,992,989)
(943,748)

(Decrease)/increase in creditors
(446,976)
864,438

Increase in provisions
1,200,000
-

Net cash generated from operating activities

297,239
(143,720)


Cash flows from investing activities

Purchase of tangible fixed assets
(28,046)
(56,930)

Interest received
6
-

Net cash from investing activities

(28,040)
(56,930)

Cash flows from financing activities

Issue of ordinary shares
36,000
-

Repayment of loans
(54,209)
(51,232)

Other new loans
-
200,000

Repayment of other loans
(84,000)
-

Interest paid
(53,674)
(26,937)

Net cash used in financing activities
(155,883)
121,831

Net increase/(decrease) in cash and cash equivalents
113,316
(78,819)

Cash and cash equivalents at beginning of year
87,653
166,472

Cash and cash equivalents at the end of year
200,969
87,653


Cash and cash equivalents at the end of year comprise:

Cash at bank and in hand
200,982
91,290

Bank overdrafts
(13)
(3,637)

200,969
87,653


The notes on pages 17 to 39 form part of these financial statements.

Page 15

 
Believe Money Group Limited
 

Consolidated Analysis of Net Debt
For the Year Ended 31 December 2024






At 1 January 2024
Cash flows
Interest charged
Other non-cash changes
At 31 December 2024
£

£

£

£

£

Cash at bank and in hand

91,290

109,692

-

-

200,982

Bank overdrafts

(3,637)

3,624

-

-

(13)

Debt due after 1 year

(105,430)

-

-

54,061

(51,369)

Debt due within 1 year

(2,202,040)

196,702

(154,397)

(54,061)

(2,213,796)


(2,219,817)
310,018
(154,397)
-
(2,064,196)

The notes on pages 17 to 39 form part of these financial statements.

Page 16

 
Believe Money Group Limited
 
 
 
Notes to the Financial Statements
For the Year Ended 31 December 2024

1.


General information

Believe Money Group is a company limited by share capital, incorporated in the United Kingdom. The address of the company's registered office and its principal place of business is 1st Floor Barclays Bank, Heavens Walk, Doncaster, South Yorkshire, DN4 5HZ.
The principal activities of the group are to operate as a broker across various sectors:
- As an arranger of loan finance for individuals, through Believe Loans/Specialist Finance;
- As a referrer for loan finance, through its trading style Simply Money;
- As an referrer for life insurance policies, through its trading style Believe Protect.

2.Accounting policies

 
2.1

Basis of preparation of financial statements

The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with Financial Reporting Standard 102, the Financial Reporting Standard applicable in the UK and the Republic of Ireland and the Companies Act 2006.

The preparation of financial statements in compliance with FRS 102 requires the use of certain critical accounting estimates. It also requires Group management to exercise judgement in applying the Group's accounting policies (see note 3).

The Company has taken advantage of the exemption allowed under section 408 of the Companies Act 2006 and has not presented its own Statement of Comprehensive Income in these financial statements.

The company has also taken advantage of the exemption available under FRS 102 and has not presented its own Cash flow statement in these financial statements, as these figures are presented within the Consolidated statement of cash flows.

The following principal accounting policies have been applied:

 
2.2

Basis of consolidation

The consolidated financial statements present the results of the Company and its own subsidiaries ("the Group") as if they form a single entity. Intercompany transactions and balances between group companies are therefore eliminated in full.
The consolidated financial statements incorporate the results of business combinations using the purchase method. In the Balance Sheet, the acquiree's identifiable assets, liabilities and contingent liabilities are initially recognised at their fair values at the acquisition date. The results of acquired operations are included in the Consolidated Statement of Comprehensive Income from the date on which control is obtained. They are deconsolidated from the date control ceases.
In accordance with the transitional exemption available in FRS 102, the Group has chosen not to retrospectively apply the standard to business combinations that occurred before the date of transition to FRS 102, being 06 April 2017.

Page 17

 
Believe Money Group Limited
 
 
 
Notes to the Financial Statements
For the Year Ended 31 December 2024

2.Accounting policies (continued)

 
2.3

Going concern

The financial statements have been prepared on a going concern basis. 
At the year end, the Group had net current assets of £315,079 but net liabilities of £845,129. The Group generated a profit of £889,145 for the year and generated net cash from operating activities of £297,239. The positive trading and cash generation have continued into the current financial year and, based on forecasts prepared by management covering the period to at least 12 months from the date of approval of these financial statements, are expected to continue throughout 2026.
Following the acquisition of the Group by Pivotal Growth Limited on 18 September 2025, it was agreed that a number of significant liabilities would be settled by the new parent company, including the loan provided to the Group by the outgoing parent company, as disclosed in note 28. In addition, the Group has reached agreement with the new ultimate controlling party in respect of other potential liabilities (as explained further in note 21), providing further certainty over its cash flow and financial commitments.

Page 18

 
Believe Money Group Limited
 
 
 
Notes to the Financial Statements
For the Year Ended 31 December 2024

2.Accounting policies (continued)

 
2.4

Revenue

Revenue is recognised to the extent that it is probable that the economic benefits will flow to the Group and the revenue can be reliably measured. Revenue is measured as the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes. The following criteria must also be met before revenue is recognised:

Rendering of services

Revenue from a contract to provide services is recognised in the period in which the services are provided in accordance with the stage of completion of the contract when all of the following conditions are satisfied:
the amount of revenue can be measured reliably;
it is probable that the Group will receive the consideration due under the contract;
the stage of completion of the contract at the end of the reporting period can be measured reliably; and
the costs incurred and the costs to complete the contract can be measured reliably.

Loan arrangement fees and referrer commission
Fees in respect of loan arrangement fees and referrer commission are raised once loans are successfully completed and provided to the loanee. The group is not due income until such completion has taken place.
Life insurance commission
The company now primarily receives commission on an "non-indemnity" basis. The income is received in instalments over the life of the policy, typically four years.
 
Income is recognised at the date of inception of the policy, at its net present value, further discounted for the expected rate of cancellations. As the policy matures, income is gradually unwound based on the ongoing expected rate of cancellation. Please see note 3 for more information on the calculation of life insurance commission.
 
Historically the group received such income on an "indemnity" basis whereby commission was received at inception of the policy, and cancellations were required to be refunded as they arose. Such cancellations were treated as a deduction from income. The group confirms that income received in the year on such a basis is immaterial.

 
2.5

Operating leases: the Group as lessee

Rentals paid under operating leases are charged to profit or loss on a straight-line basis over the lease term.

 
2.6

Interest income

Interest income is recognised in profit or loss using the effective interest method.

 
2.7

Finance costs

Finance costs are charged to profit or loss over the term of the debt using the effective interest method so that the amount charged is at a constant rate on the carrying amount. Issue costs are initially recognised as a reduction in the proceeds of the associated capital instrument.

Page 19

 
Believe Money Group Limited
 
 
 
Notes to the Financial Statements
For the Year Ended 31 December 2024

2.Accounting policies (continued)

 
2.8

Borrowing costs

All borrowing costs are recognised in profit or loss in the year in which they are incurred.

 
2.9

Pensions

Defined contribution pension plan

The Group operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the Group pays fixed contributions into a separate entity. Once the contributions have been paid the Group has no further payment obligations.

The contributions are recognised as an expense in profit or loss when they fall due. Amounts not paid are shown in accruals as a liability in the Balance Sheet. The assets of the plan are held separately from the Group in independently administered funds.

 
2.10

Current and deferred taxation

The tax expense for the year comprises current and deferred tax. Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the balance sheet date in the countries where the Company and the Group operate and generate income.

Deferred tax balances are recognised in respect of all timing differences that have originated but not reversed by the balance sheet date, except that:
The recognition of deferred tax assets is limited to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits;
Any deferred tax balances are reversed if and when all conditions for retaining associated tax allowances have been met; and
Where they relate to timing differences in respect of interests in subsidiaries, associates, branches and joint ventures and the Group can control the reversal of the timing differences and such reversal is not considered probable in the foreseeable future.

Deferred tax balances are not recognised in respect of permanent differences except in respect of business combinations, when deferred tax is recognised on the differences between the fair values of assets acquired and the future tax deductions available for them and the differences between the fair values of liabilities acquired and the amount that will be assessed for tax. Deferred tax is determined using tax rates and laws that have been enacted or substantively enacted by the balance sheet date.


Page 20

 
Believe Money Group Limited
 
 
 
Notes to the Financial Statements
For the Year Ended 31 December 2024

2.Accounting policies (continued)

 
2.11

Intangible assets

Intangible assets are initially recognised at cost. After recognition, under the cost model, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

All intangible assets are considered to have a finite useful life. If a reliable estimate of the useful life cannot be made, the useful life shall not exceed ten years.

 
2.12

Tangible fixed assets

Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, using the straight-line method.

Depreciation is provided on the following basis:

Long-term leasehold property
-
over the remaining life of the lease
Fixtures and fittings
-
25% reducing balance
Office equipment
-
25% - 33% reducing balance

The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.

 
2.13

Valuation of investments

Investments in subsidiaries are measured at cost less accumulated impairment.

 
2.14

Debtors

Short-term debtors are measured at transaction price, less any impairment. Loans receivable are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method, less any impairment.

 
2.15

Cash and cash equivalents

Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours. Cash equivalents are highly liquid investments that mature in no more than three months from the date of acquisition and that are readily convertible to known amounts of cash with insignificant risk of change in value.

In the Consolidated Statement of Cash Flows, cash and cash equivalents are shown net of bank overdrafts that are repayable on demand and form an integral part of the Group's cash management.

Page 21

 
Believe Money Group Limited
 
 
 
Notes to the Financial Statements
For the Year Ended 31 December 2024

2.Accounting policies (continued)

 
2.16

Creditors

Short-term creditors are measured at the transaction price. Other financial liabilities, including bank loans, are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method.

 
2.17

Provisions for liabilities

Provisions are recognised when an event has taken place that gives rise to a legal or constructive obligation, a transfer of economic benefits is probable and a reliable estimate can be made.
Provisions are measured as the best estimate of the amount required to settle the obligation, taking into account the related risks and uncertainties.
 
Increases in provisions are generally charged as an expense to profit or loss.

 
2.18

Financial instruments

The Group has elected to apply the provisions of Section 11 “Basic Financial Instruments” of FRS 102 to all of its financial instruments.

Financial instruments are recognised in the Group's Balance Sheet when the Group becomes party to the contractual provisions of the instrument.

Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Basic financial assets

Basic financial assets, which include trade and other debtors, cash and bank balances, are initially measured at their transaction price (adjusted for transaction costs except in the initial measurement of financial assets that are subsequently measured at fair value through profit and loss) and are subsequently carried at their amortised cost using the effective interest method, less any provision for impairment, unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest.

Discounting is omitted where the effect of discounting is immaterial. The Group's cash and cash equivalents, trade and most other debtors due with the operating cycle fall into this category of financial instruments.

Other financial assets

Other financial assets, which includes investments in equity instruments which are not classified as subsidiaries, associates or joint ventures, are initially measured at fair value, which is normally the recognised transaction price. Such assets are subsequently measured at fair value with the changes in fair value being recognised in the profit or loss. Where other financial assets are not publicly traded, hence their fair value cannot be measured reliably, they are measured at cost less impairment.

Page 22

 
Believe Money Group Limited
 
 
 
Notes to the Financial Statements
For the Year Ended 31 December 2024

2.Accounting policies (continued)


2.18
Financial instruments (continued)

Impairment of financial assets
At the end of each reporting period financial assets measured at amortised cost are assessed for objective evidence of impairment. If an asset is impaired the impairment loss is the difference between the carrying amount and the present value of the estimated cash flows discounted at the asset’s original effective interest rate. The impairment loss is recognised in profit or loss. 
Financial assets are impaired when events, subsequent to their initial recognition, indicate the estimated future cash flows derived from the financial asset(s) have been adversely impacted. The impairment loss will be the difference between the current carrying amount and the present value of the future cash flows at the asset(s) original effective interest rate.
If there is a favourable change in relation to the events surrounding the impairment loss then the impairment can be reviewed for possible reversal. The reversal will not cause the current carrying amount to exceed the original carrying amount had the impairment not been recognised. The impairment reversal is recognised in the profit or loss.
Financial liabilities
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the Group after the deduction of all its liabilities.
Basic financial liabilities, which include trade and other creditors, bank loans, other loans and loans due to fellow group companies are initially measured at their transaction price (adjusting for transaction costs except in the initial measurement of financial liabilities that are subsequently measured at fair value through profit and loss). When this constitutes a financing transaction, whereby the debt instrument is measured at the present value of the future payments discounted at a market rate of interest, discounting is omitted where the effect of discounting is immaterial.
Debt instruments are subsequently carried at their amortised cost using the effective interest rate method.
Trade creditors are obligations to pay for goods and services that have been acquired in the ordinary course of business from suppliers. Trade creditors are classified as current liabilities if the payment is due within one year. If not, they represent non-current liabilities. Trade creditors are initially recognised at their transaction price and subsequently are measured at amortised cost using the effective interest method. Discounting is omitted where the effect of discounting is immaterial.
Derecognition of financial instruments
Derecognition of financial assets
Financial assets are derecognised when their contractual right to future cash flow expire, or are settled, or when the Group transfers the asset and substantially all the risks and rewards of ownership to another party. If significant risks and rewards of ownership are retained after the transfer to another party, then the Group will continue to recognise the value of the portion of the risks and rewards retained.
 
Page 23

 
Believe Money Group Limited
 
 
 
Notes to the Financial Statements
For the Year Ended 31 December 2024

2.Accounting policies (continued)


2.18
Financial instruments (continued)

Derecognition of financial liabilities
Financial liabilities are derecognised when the Group's contractual obligations expire or are discharged or cancelled.


3.


Judgements in applying accounting policies and key sources of estimation uncertainty

In the application of the Company's and Group's accounting policies, the directors are required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources.
The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.
The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised if the revision affects only that period, or in the period of the revision and future periods if the revision affects both current and future periods.
The most significant judgements and estimates affecting the Group's financial statements are outlined below:
Life insurance commission income
The group receives commission income on life insurance policies it refers. Such income is received monthly over the course of a number of years. Should a policy cancel, the commission payments stop.
The commission income is recognised at the inception date, and discounted for the time value of money, and for expected cancellation rates. These discounts are unwound over the course of the policy.
The cancellation rates have been calculated based on historic data, but actual cancellation rates are likely to be different to this, resulting in a different total income figure being recognised than had been projected at the date of inception.
Should the cancellation rate fluctuate significantly, this could have a material impact on the value of income in the financial statements.
Debtor provisions
Management performs reviews of the group's debtor balances periodically and makes appropriate provisions where it is concluded that the recovery of the debtor is doubtful. At the year end, debtor provisions of £289,640 (2023: £188,255) had been made in the financial statements.

Page 24

 
Believe Money Group Limited
 
 
 
Notes to the Financial Statements
For the Year Ended 31 December 2024

4.


Turnover

An analysis of turnover by class of business is as follows:


2024
2023
£
£

Fees receivable in relation to loan brokerage
13,242,205
10,275,775

Fees receivable in relation to insurance brokerage
1,488,817
1,592,666

Commission receivable in relation to referrals to loan providers
1,764,109
809,714

16,495,131
12,678,155


All turnover arose within the United Kingdom.


5.


Operating profit/(loss)

The operating profit/(loss) is stated after charging:

2024
2023
£
£

Other operating lease rentals
52,005
52,852


6.


Auditors' remuneration

During the year, the Group obtained the following services from the Company's auditors:


2024
2023
£
£

Fees payable to the Company's auditors for the audit of the consolidated and parent Company's financial statements
5,580
-

Fees payable to the Company's auditors in respect of:

The auditing of accounts of associates of the Company
50,220
-

All non-audit services not included above
64,650
52,830

Page 25

 
Believe Money Group Limited
 
 
 
Notes to the Financial Statements
For the Year Ended 31 December 2024

7.


Employees

Staff costs, including directors' remuneration, were as follows:


Group
Group
2024
2023
£
£


Wages and salaries
5,317,638
4,630,397

Social security costs
582,952
469,460

Cost of defined contribution scheme
72,954
67,076

5,973,544
5,166,933


The average monthly number of employees, including the directors, during the year was as follows:


        2024
        2023
            No.
            No.







Employees
113
88


8.


Directors' remuneration

2024
2023
£
£

Directors' emoluments
519,630
480,000


The highest paid director received remuneration of £173,210 (2023: £160,000). No pension contributions (2023: £Nil) were paid to the highest paid director.
Key management personnel compensation, including directors, totalled £716,180 (
2023: £636,460).


9.


Interest receivable

2024
2023
£
£


Other interest receivable
6
1

Page 26

 
Believe Money Group Limited
 
 
 
Notes to the Financial Statements
For the Year Ended 31 December 2024

10.


Interest payable and similar expenses

2024
2023
£
£


Bank interest payable
8,355
10,297

Other loan interest payable
146,042
143,274

154,397
153,571


11.


Taxation


2024
2023
£
£

Corporation tax


Current tax on profits for the year
68,786
-


68,786
-


Total current tax
68,786
-

Deferred tax


Origination and reversal of timing differences
378,575
(305,075)

Total deferred tax
378,575
(305,075)


Tax on profit/(loss)
447,361
(305,075)
Page 27

 
Believe Money Group Limited
 
 
 
Notes to the Financial Statements
For the Year Ended 31 December 2024
 
11.Taxation (continued)


Factors affecting tax charge for the year

The tax assessed for the year is lower than (2023 - lower than) the standard rate of corporation tax in the UK of 25% (2023 - 25%). The differences are explained below:

2024
2023
£
£


Profit/(loss) on ordinary activities before tax
1,336,506
(213,315)


Profit/(loss) on ordinary activities multiplied by standard rate of corporation tax in the UK of 25% (2023 - 25%)
334,127
(53,329)

Effects of:


Expenses not deductible for tax purposes, other than goodwill amortisation and impairment
24,624
18,617

Capital allowances for year in excess of depreciation
(7,012)
(14,786)

Utilisation of tax losses
(365,447)
(237,400)

Rollover relief on profit on disposal of fixed assets
290
-

Increase or decrease in pension fund prepayment leading to an increase (decrease) in tax
2,722
1,938

Non-taxable income
36,511
35,819

Changes in provisions leading to an increase (decrease) in the tax charge
378,575
(305,075)

Unrelieved tax losses carried forward
42,971
249,141

Total tax charge for the year
447,361
(305,075)


Factors that may affect future tax charges

There were no factors that may affect future tax charges.

Page 28

 
Believe Money Group Limited
 
 
 
Notes to the Financial Statements
For the Year Ended 31 December 2024

12.


Intangible assets

Group





Development expenditure
Goodwill
Total

£
£
£



Cost


At 1 January 2024
178,924
39,499
218,423



At 31 December 2024

178,924
39,499
218,423



Amortisation


At 1 January 2024
178,924
39,499
218,423



At 31 December 2024

178,924
39,499
218,423



Net book value



At 31 December 2024
-
-
-



At 31 December 2023
-
-
-



Company




Goodwill

£



Cost


At 1 January 2024
39,499



At 31 December 2024

39,499



Amortisation


At 1 January 2024
39,499



At 31 December 2024

39,499



Net book value



At 31 December 2024
-



At 31 December 2023
-

Page 29

 
Believe Money Group Limited
 
 
 
Notes to the Financial Statements
For the Year Ended 31 December 2024

13.


Tangible fixed assets

Group






Long-term leasehold property
Fixtures and fittings
Office equipment
Total

£
£
£
£



Cost or valuation


At 1 January 2024
26,799
91,403
219,122
337,324


Additions
8,400
1,032
18,614
28,046


Disposals
-
(2,763)
(5,434)
(8,197)



At 31 December 2024

35,199
89,672
232,302
357,173



Depreciation


At 1 January 2024
18,550
40,969
137,997
197,516


Charge for the year 
2,865
12,630
29,653
45,148


Disposals
-
(2,192)
(4,846)
(7,038)



At 31 December 2024

21,415
51,407
162,804
235,626



Net book value



At 31 December 2024
13,784
38,265
69,498
121,547



At 31 December 2023
8,249
50,434
81,125
139,808

Page 30

 
Believe Money Group Limited
 
 
 
Notes to the Financial Statements
For the Year Ended 31 December 2024

           13.Tangible fixed assets (continued)


Company






Long-term leasehold property
Fixtures and fittings
Office equipment
Total

£
£
£
£

Cost or valuation


At 1 January 2024
21,133
91,403
154,916
267,452


Additions
8,400
1,032
10,063
19,495


Disposals
-
(2,763)
(5,434)
(8,197)



At 31 December 2024

29,533
89,672
159,545
278,750



Depreciation


At 1 January 2024
14,493
40,969
94,980
150,442


Charge for the year
1,920
12,630
21,206
35,756


Disposals
-
(2,192)
(4,846)
(7,038)



At 31 December 2024

16,413
51,407
111,340
179,160



Net book value



At 31 December 2024
13,120
38,265
48,205
99,590



At 31 December 2023
6,640
50,434
59,936
117,010






Page 31

 
Believe Money Group Limited
 
 
 
Notes to the Financial Statements
For the Year Ended 31 December 2024

14.


Fixed asset investments

Company





Investments in subsidiary companies

£



Cost or valuation


At 1 January 2024
1,205



At 31 December 2024
1,205





Subsidiary undertakings


The following were subsidiary undertakings of the Company:

Name

Registered office

Class of shares

Holding

Believe Loans Limited
Same as parent company
Ordinary
100%
Believe Specialist Finance Limited
Same as parent company
Ordinary
100%
Believe Protect Limited
Same as parent company
Ordinary
100%
Believe Finance Limited
Same as parent company
Ordinary
100%
Click Loans Limited
Alexander House, 4 Station Road, Cheadle Hulme, Cheadle, SK8 5AE
Ordinary
100%
Believe Advisor Limited
Same as parent company
Ordinary
100%
Believe Money Services Limited
Alexander House, 4 Station Road, Cheadle Hulme, Cheadle, SK8 5AE
Ordinary
100%
Believe Mortgages Limited
Same as parent company
Ordinary
100%
Click Tech Limited
Alexander House, 4 Station Road Cheadle Hulme, Cheadle, SK8 5AE
Ordinary
100%

Page 32

 
Believe Money Group Limited
 
 
 
Notes to the Financial Statements
For the Year Ended 31 December 2024
Subsidiary undertakings (continued)

The aggregate of the share capital and reserves as at 31 December 2024 and the profit or loss for the year ended on that date for the subsidiary undertakings were as follows:

Name
Aggregate of share capital and reserves
Profit/(Loss)
£
£

Believe Loans Limited
(583,896)
(1,359,839)

Believe Specialist Finance Limited
(196,181)
(153,119)

Believe Protect Limited
1,287,013
701,369

Believe Finance Limited
(1,519,706)
(139,329)

Click Loans Limited
(223,402)
(468,100)

Believe Advisor Limited
(32,437)
(28,694)

Believe Money Services Limited
(583,896)
(557,442)

Believe Mortgages Limited
(738,041)
(90,311)

Click Tech Limited
(862,662)
(150,882)

Believe Finance Limited and Believe Mortgages Limited were dissolved following the year end, as explained in note 28.


15.


Debtors

Group

Group
Company

Company
2024
2023
2024
2023
£
£
£
£


Trade debtors
2,171,205
1,301,467
-
-

Amounts owed by group undertakings
-
-
710,277
2,046,572

Other debtors
1,252,868
67,136
1,237,428
43,402

Prepayments and accrued income
221,406
281,643
34,905
2,412

Deferred taxation
-
348,189
-
18,457

3,645,479
1,998,435
1,982,610
2,110,843



16.


Cash and cash equivalents

Group
Group
Company
Company
2024
2023
2024
2023
£
£
£
£

Cash at bank and in hand
200,982
91,290
19,924
-

Less: bank overdrafts
(13)
(3,637)
-
(3,637)

200,969
87,653
19,924
(3,637)


Page 33

 
Believe Money Group Limited
 
 
 
Notes to the Financial Statements
For the Year Ended 31 December 2024

17.


Creditors: Amounts falling due within one year

Group

Group
Company

Company
2024
2023
2024
2023
£
£
£
£

Bank overdrafts
13
3,637
-
3,637

Bank loans
54,127
54,275
-
-

Other loans
2,159,669
2,147,765
2,159,669
2,147,765

Trade creditors
845,768
1,203,496
5,387
22,303

Amounts owed to group undertakings
-
-
849,148
577,981

Corporation tax
68,786
-
-
-

Other taxation and social security
219,855
164,028
-
-

Other creditors
71,696
85,565
26,250
26,250

Accruals and deferred income
111,468
235,611
3,335
2,869

3,531,382
3,894,377
3,043,789
2,780,805


Other loans represents a loan from the previous shareholders. This loan is unsecured and repayable on demand which was repaid after the year end.
The bank overdraft is secured by means of fixed and floating charges over the assets of the group.


18.


Creditors: Amounts falling due after more than one year

Group
Group
2024
2023
£
£

Bank loans
51,369
105,430




Page 34

 
Believe Money Group Limited
 
 
 
Notes to the Financial Statements
For the Year Ended 31 December 2024

19.


Loans


Analysis of the maturity of loans is given below:


Group
Group
Company
Company
2024
2023
2024
2023
£
£
£
£

Amounts falling due within one year

Bank loans
54,127
54,275
-
-

Other loans
2,159,669
2,147,765
2,159,669
2,147,765


2,213,796
2,202,040
2,159,669
2,147,765

Amounts falling due 1-2 years

Bank loans
51,369
76,000
-
-

Amounts falling due 2-5 years

Bank loans
-
29,430
-
-


2,265,165
2,307,470
2,159,669
2,147,765


Other loans represents a loan from the previous shareholders. Interest was charged at a fixed rate on this loan. This loan is unsecured and repayable on demand and was was repaid post year end.

Within Bank loans there is a balance totalling £76,000 that represent a government backed bank loan. The loan attracts interest at 3.19% per annum, is unsecured, and repayable in monthly instalments over a 5 year term.

Also within Bank loans there is a balance totalling £28,896 that represents another government backed bank loan. The loan attracts 2.5% per annum, is unsecured, and repayable in monthly instalments over a 10 year term. 


20.


Deferred taxation


Group



2024
2023


£

£






At beginning of year
348,189
(1,175)


Charged to profit or loss
(378,575)
349,364



At end of year
(30,386)
348,189

Page 35

 
Believe Money Group Limited
 
 
 
Notes to the Financial Statements
For the Year Ended 31 December 2024
 
20.Deferred taxation (continued)

Company


2024
2023


£

£






At beginning of year
18,457
-


Charged to profit or loss
(43,354)
18,457



At end of year
(24,897)
18,457

Group
Group
Company
Company
2024
2023
2024
2023
£
£
£
£

Accelerated capital allowances
(30,386)
(34,952)
(24,897)
(29,253)

Tax losses carried forward
-
383,141
-
47,710

(30,386)
348,189
(24,897)
18,457


21.


Provisions


Group and Company



VAT provision

£





Other movements
1,200,000



At 31 December 2024
1,200,000

All of the Group's provisions are held in the Parent Company.
VAT provision
During the year, it was identified that the group had not correctly included VAT on a number of inter-company recharges. As a result, an additional VAT liability has been calculated and a provision recognised in these financial statements of £1.2m. This liability will be settled by the shareholders out of the proceeds received from the sale of the business to Pivotal Growth. As a result there is no impact on the Consolidated or Company statement of comprehensive income.

Page 36

 
Believe Money Group Limited
 
 
 
Notes to the Financial Statements
For the Year Ended 31 December 2024

22.


Share capital

2024
2023
£
£
Allotted, called up and fully paid



1,440,000 (2023 - nil) A1 Ordinary shares of £0.10 each
144,000
-
Nil (2023 - 108,000) Ordinary shares of £1.00 each
-
108,000

144,000

108,000


On 1 July 2024, the 108,000 £1 Ordinary shares were re-designated as 1,080,000 £0.10 A1 Ordinary shares. 
Subsequent to this, the company allotted 360,000 £0.10 A1 Ordinary shares.


23.


Reserves

Profit and loss account
The profit and loss account represents accumulated profits and losses since incorporation, net of dividends paid.


24.


Prior year adjustment

Group
During the year, management became aware of an error in the recognition of Life Insurance commission income. This income is recognised over a period of time but, due to en error in the calculations, income was overstated in 2022 and 2023.
 
As a result, the comparative figures have been adjusted as follows:
  • A reduction to opening reserves of £63,829
  • A reduction to turnover of £282,180
The total impact on opening reserves at 1 January 2024 is therefore a reduction of £346,009.
Company
Management have elected to classify certain items slightly differently in the company financial statements in the current year. As a result, in the comparative figures for the company balance sheet, both debtors and creditorshave increased by £12,974. There is no impact on net assets.


25.


Pension commitments

The Group operates a defined contributions pension scheme. The assets of the scheme are held separately from those of the Group  in an independently administered fund. The pension cost charge represents contributions payable by the Group to the fund and amounted to £72,954 (2023: £67,076) . Contributions totalling £19,198 (2023: £26,527) were payable to the fund at the balance sheet date and are included in creditors.

Page 37

 
Believe Money Group Limited
 
 
 
Notes to the Financial Statements
For the Year Ended 31 December 2024

26.


Commitments under operating leases

At 31 December 2024 the Group and the Company had future minimum lease payments due under non-cancellable operating leases for each of the following periods:


Group
Group
Company
Company
2024
2023
2024
2023
£
£
£
£

Not later than 1 year
259,129
250,000
125,000
125,000

Later than 1 year and not later than 5 years
239,583
498,712
114,583
239,583

498,712
748,712
239,583
364,583


27.


Related party transactions

The directors provided funding to the company of £Nil (2023: £Nil) in the year. At the year end £26,250 (2024: £26,250) was owed to the directors. The loan is interest free and repayable on demand.
Prior to the transfer of ownership after the year end, the Group had a loan facility from its ultimate controlling party. During the year, the parent advanced additional funds of £Nil (
2023: £200,000) to the Group. Repayments made by the Group during the year totalled £134,137 (2023: £26,849).
Interest was charged on the outstanding loan balance during the year amounting to £146,041 (
2023: £143,274). Interest is charged at an agreed commercial rate of 10%. All interest incurred is unsecured and repayable on demand unless specified otherwise.
At the year end, the outstanding balance due to the ultimate parent company was £2,159,669 (
2023: £2,147,765). The loan is unsecured, and interest-bearing based on the terms of the facility. This loan was repaid in full after the year end as described in note 28.


28.


Post balance sheet events

Following the year end, two of the group’s subsidiaries, Believe Mortgages Limited and Believe Finance Limited, were dissolved. Most balances in these entities related to group balances which were appropriately dealt with in the respective companies. There is no impact on group results.
A decision was also made to exit the market in respect of some of the more high risk activities, and therefore Believe Specialist Finance has ceased trading during 2025.
On 18 September 2025, the entire share capital of the parent company was acquired by Pivotal Growth Limited.
As part of the acqusition, the loan provided by the previous ultimate parent, as described in note 27, was settled in full. Further details of liabilities set to be covered by the proceeds of sale of the business are explained in note 21.

Page 38

 
Believe Money Group Limited
 
 
 
Notes to the Financial Statements
For the Year Ended 31 December 2024

29.


Controlling party

At the start of the financial year, and at the year end, the Company’s immediate and ultimate controlling party was Oak Barrel Investments LLC, a company incorporated in the United States of America. 
On 18 September 2025, Pivotal Growth Limited, a company incorporated in the United Kingdom, acquired 100% of the issued share capital of the Company. From that date, Pivotal Growth Limited became the immediate and ultimate controlling party of the Group.

 
Page 39